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Business plan retail trade of household goods. How to open a hardware store? Description of the business and its relevance

Housekeeping is the daily chores of the rural population, but you can turn them into stable income. This is not as simple a matter as it might seem, therefore, in order to make money on your farm, you need to decide on the direction and draw up a detailed business plan.

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Business Description

Not only rural residents, but also people who have a small plot of land or a utility room are thinking about how to make money on their farm.

Economic business can be called:

breeding of domestic animals;
growing vegetables, fruits;
beekeeping;
fodder preparation.

Which one to choose depends on your capabilities and desires. If there is a suitable room for keeping livestock and a place to store feed, take up animal husbandry. In the presence of land plot grow a garden, garden crops or create a flower garden.

Goods and services

From the choice of the range of activities depends on the product received, which will bring money. Pondering an idea home business, pay attention to all possible sources of income from it. It can be the business object itself, products from it or services provided with its help.

Breeding animals will bring the entrepreneur products such as:

meat;
leather;
feathers;
eggs;
milk.

From the listed raw materials it is possible to produce leather, fur and down products, as well as sour cream, butter and other food products. Both offspring and adult animals bring income. Growing vegetables and fruits, you can sell the crop, planting material and products from them. Beekeeping provides honey, wax, propolis, which are highly valued in the market.

Relevance

More and more people begin to appreciate the right way of life, in particular, a healthy diet. Therefore, the relevance of housekeeping as a way of earning is increasing more and more.

Not everyone has the opportunity to have a household to eat healthy food. Some do not want to do this, but at the same time appreciate homemade products. Therefore, there is always a demand for farm products, but it is different everywhere.

Activity Options

Choosing the type of activity, rely not only on the existing conditions and opportunities, but also on your knowledge and experience. After all, in every case there are features that you need to know.

The most famous areas that you can do in the village:

animal husbandry;
agriculture;
beekeeping.

Other types of entrepreneurship are less common:

growing mushrooms;
breeding of fish, crayfish, worms;
production of feed or fertilizer.

About different options for activities from personal experience on the video of the channel “We live well. Village life and self-sufficiency.

animal husbandry

The choice of livestock for breeding determines the availability of a sales market, conditions of detention and the cost of the down payment.

The simplest type of animal husbandry is raising chickens or quails. What you have to spend money on is cages, food, veterinary drugs and the purchase of young animals. Chickens begin to lay eggs in six months, quails - in a month. You can sell broiler meat after 3 months of cultivation.

Even easier is to buy an incubator and sell chickens, ducklings, goslings. But this activity is seasonal.

Larger animals - rabbits, pigs, goats - are already in need of hay for the winter. To do this, you need a hayloft or other room for its storage.

The most expensive and difficult to grow is a cow. But at the same time, milk and dairy products will find their buyer in any city or village.

Beekeeping

This is a very popular and promising way to earn money. Many enterprises buy honey from private beekeepers. Net profit beekeeper about 50% of the initial costs for the year.

But here you can not do without an experienced specialist, since the beekeeper's craft is not taught anywhere. Such knowledge comes only with experience.

Growing vegetables and fruits

The main direction of growing a vegetable garden is the use of greenhouses. Since they bring the most profit out of season.

In greenhouses, you can grow seedlings for sale, and then vegetables a couple of times a year. Thus, you can significantly increase your income.

Separately, it is worth highlighting the cultivation of strawberries. This berry is well appreciated by buyers and can be harvested several times a year.

Bird farm Growing large cattle Growing strawberries in a greenhouse

Description and analysis of the sales market

The success of business development largely depends on the sales market and consumers. Not everywhere will buy the same chicken meat or milk. In addition, it is necessary to gain the trust of customers and cope with competitors. Therefore, before starting your own business, analyze the market and potential customers.

The target audience

The ideal option for starting a business is to have a regular customer: a store, a food processing plant, etc. In this case, you only need to set up work in such a way that the consumer's needs coincide with the manufacturer's capabilities.

If you plan to independently engage in the marketing of products, but keep in mind that the needs of different segments of the population differ from each other. If chicken eggs used in the city in great demand, then in rural areas there are chickens in almost every yard. Therefore, it is better to do such a thing in the suburbs, not far from large settlements. But chickens are in demand more in the village.

Competitive advantages

To stand out from the competition, pay great attention to product quality and variety. It is more profitable for people to contact the manufacturer for young animals and immediately purchase good food for growing them. If you grow vegetables, fruits or mushrooms, freeze or pickle them for the winter.

This will not only help you outperform your competitors, but also increase your customer base and revenue.

Promotion and advertising

Advertising and promotion of farming Worth doing before it opens. Communicate with wholesalers and processors. Ordinary ads in shops, markets and other crowded places will also be useful.

How to open and what is needed for this?

Those who have already decided on the choice of type economic activity often do not know how to open personal business and what you need to do to make good money. The answer is different for each individual case.

There are several general aspects that all businessmen face:

issuance of permits and certificates;
search for premises;
purchase of equipment and tools;
selection of suitable personnel.

In addition, you need to find and purchase planting material or young stock, fertilizers or feed, and much more.

Required documents

To work at a high level good clients and get a big profit, it is necessary to formalize the farm.

This will require:

business registration;
obtaining information about the condition of animals and vaccinations;
obtaining a certificate from the SES;
obtaining permission from the fire safety authorities.

In some cases, this list may be supplemented or reduced.

Room search

The size and type of premises depends on the type and scope of activities. You can grow livestock in a small area, and for greenhouses you will have to allocate a large plot of land.

To save on rent, small animals can be placed in longline cages. The location of the premises also affects the cost of rent: the farther from large settlements and junction stations, the lower the rent.

Requirements for the premises

The main requirement for the premises is the required area. It depends on the amount of work and total earnings.

Keep in mind that certain types animals do not develop fully in cramped conditions, others, on the contrary, must grow in small cages. On average, livestock farming needs an area of 10 acres, for greenhouses - about 100.

Procurement and installation of equipment

The list and quantity of equipment and tools in each case is different. The cheapest thing will be the purchase of tools for farming. Although in the presence of large areas, one cannot do without Vehicle for tillage and harvesting.

In the case of animal husbandry, equipment will be required to facilitate working conditions or to automate it, for example:

bulldozer equipment;
installations of cable-scraper type;
scraper conveyors;
milking machines.

Separate refrigerators or freezers are needed to store food.

Staff

Do it alone economic business impossible, it requires workers with experience in the industry.

Each specialist should be engaged in a certain type of work. One person is responsible for growing, the second is for harvesting and processing products, the third is responsible for marketing finished products and finding clients. Due to this, labor productivity increases.

Step-by-step instruction

Before starting a business, a farmer needs to draw up an accurate business plan that will provide for all initial expenses, monthly investments, and calculate possible earnings and the payback period of the event. Such planning will allow you to correctly allocate funds and time for opening a business.

Action Guide:

Analysis of the sales market, your preferences and opportunities.
Choice of direction of activity.
Preparation and execution of documents.
Selection and equipment of the premises.
Land preparation.
Purchase of fertilizers, equipment, feed.
Team set.
Development of advertising and promotion.

Financial plan

initial costs, including paperwork, rental of premises, purchase of equipment, raw materials, etc.;
monthly expenses;
Estimated profit for a period of time based on the calculation of the cost and quantity of goods.

Recurring expenses

In the process of developing the economy, there is always a certain list of costs that must be met monthly:

rent;
purchase of feed, fertilizers and other consumables;
staff salary.

When calculating a business plan, these costs affect the profitability and payback period of the enterprise.

Approximate investments, profits and payback periods

Opening dates

Calculate the opening dates along with the business plan. Consider possible unforeseen situations with the supply of equipment or the arrangement of the premises. The collection of all permits also takes some time.

Risks and payback

The main risks are animal diseases and adverse weather conditions. A businessman practically cannot influence them, but he can try to foresee them and take them into account in the development plan. Many branches of agriculture do not require large expenses, and their payback comes in a year. The prospects of the business also lie in the fact that the demand for high-quality agricultural products is only growing every year.

Household goods are things that may be needed at any moment, so buyers usually go to the store that is “at hand” for them. For example, in the nearest grocery supermarket or in the pavilion next to the bus stop. The household assortment is very wide: it is household chemicals, kitchenware, various tools, garden tools and so on. If you are thinking about how to open a hardware store, first decide what assortment groups you want to deal with. It depends on the size of the premises that you will need to find, and the amount of initial capital.

To create a general hardware store, you will need a fairly spacious room - from 100 sq.m. If you focus on two to three product groups, the store area can be 50 square meters. m or less. As for the investments required to open a business, their amount directly depends on the size retail space: the larger the room, the more expensive the rent and the more money you will have to spend on filling all the shelves of your store with goods.

IP registration

Before choosing a room, The IP form with. You can start work on the "imputation" if it is provided in your region for the trade in household goods.

When choosing activities according to OKVED, immediately include all possible codes suitable for trading in household goods. This will give you the flexibility of the assortment without having to go to the tax office to enter additional codes.

In the next step, draw up a business plan for a hardware store:

Analyze the competitive environment in the location of the proposed location (supermarkets with economic departments, individual outlets, their range and prices).
Determine the approximate range of products (2-3 main areas, additional, seasonal offers, suppliers).
Calculate the cost of the premises (rent, repairs - from 70,000 rubles), equipment (from 100,000 rubles).
Pledge the amount for the initial purchase of goods (from 500,000 rubles).
Consider fixed monthly expenses (staff - from 30,000 rubles, rent and utility bills - from 35,000 rubles, taxes and other expenses - from 15,000 rubles)
Based on these data, calculate the target revenue required to break even, the payback period of the project.

In our example, a store with an area of 100 square meters should sell for 200,000 rubles. per month, so as not to go at a loss. For the payback of the store in 1.5 years, the revenue must exceed 300,000 rubles. monthly with an average markup on products of about 60%.

Premises, equipment, vendors

When all the formalities are completed and the preparatory work is done, you can proceed directly to the opening of the store.

As mentioned above, it is better to choose a densely populated residential neighborhood as a location for a hardware store. Of the 100 square meters, about half of the area will go to the warehouse and utility rooms, the rest - to the trading floor.

For a hardware store, an open form of trade is best suited. People are already accustomed to the self-service format, it is much more convenient for them. You can safely walk around, choose a product, hold it in your hands, read the information. In addition, in such markets, buyers add more goods to the basket than they originally wanted to buy, therefore, the level of sales will be higher. When selling over the counter, the customer usually takes only what he came for and quickly leaves.

To place the goods, you will need racks installed along the walls and in the center of the trading floor. Part of the goods can be placed on the floor (household and garden equipment), hung on special hooks.

For the seller - cashier, equip a small cash area (table and cash machine). For a self-service store, one salesperson per shift is sufficient. It is desirable to make the earnings of sellers dependent on the proceeds: employees should be financially interested in active sales.

Range and suppliers

The assortment of the hardware store is designed primarily for the female audience. Women are engaged in housekeeping and purchase crockery and kitchen utensils, bathroom accessories, inventory and consumables for cleaning, packaging materials and various small items such as batteries and light bulbs. Customers often take related products at the same time: socks, handkerchiefs, stationery. That is why it is worth expanding the household assortment and offering them textiles for the kitchen and bedroom, bath towels, hosiery, inexpensive goods for children.

Tools, electrics, and repair materials intended for male buyers should be presented in small quantities, since men prefer to buy such goods in specialized stores or in construction markets.

Be sure to buy seasonal goods: for summer residents (seeds, fertilizers, tools), for tourists (rugs, skewers, camping equipment), for children's recreation (inflatable rings, balls, mattresses). Sets for the holidays will also be relevant (by March 8, February 23), new Year decoration(toys, garlands, candles). Your assortment should be flexible and adapt to customer demand.

For constant replenishment inventory enter into agreements with several suppliers: wholesale depots and sales representatives large companies. Agree that they take over the supply of products, this will allow you to save on freight.

Beginning of work

So you're all set to open hardware store.Inform the residents of your neighborhood about it important event. Distribute flyers with product listings, discounts and special offers. Prepare discount cards as a gift for the first buyers. Do not forget to periodically hold various stimulating promotions - in our time there is no way without it.

Make the opening hours of your store convenient for customers: they must be able to stop by on their way home from work or on weekends, otherwise they will buy everything they need in the nearest supermarket.

I oriented my hardware store to self-service. The area is small and the control trading floor did not special work. Yes, and it will be important to put showcases under glass, in which it is easier to store especially small goods.

Moreover, add to the possible costs the salaries of sellers (somewhere around fifteen thousand rubles), rent, tax deductions and utility bills.

Range

A business plan for opening a hardware store from scratch should definitely set the goal of quick self-sufficiency. Moreover, do . Based on these criteria, you need to thoroughly determine the assortment and quality of the goods and, above all, establish a reasonable and real margin. Products that are in the middle price category will help gain the trust and respect of visitors. If the price is too high, the buyer will go to your competitor, and when filling and orienting outlet on cheap Chinese "consumer goods" will not even help low prices. Since the rumor about the poor quality of goods spreads very quickly, which can scare away even regular customers.

The approximate markup for this group of goods reaches seventy percent. But this is all very approximate, since some goods will need to be delivered at a price of only 30 percent more, and some are quite realistic to sell with a 100 percent markup. And this is within acceptable limits for household goods stores.

But I seem to have missed something in my story. So it is - the price is set for the product, but you need to buy it somewhere.

Supplier selection

The final and important step will be to find a trusted wholesaler. The best criterion is the range of goods provided by the company and price policy. The presence in the price list of the main list of goods needed by your store provides you with convenience and benefits. A long term of cooperation in fulfilling all the requirements of the supplier inspires trust and respect, which will allow you to receive some bonuses, for example, in the form additional discounts or temporary deferment of payment for the delivered goods.

I was lucky in this regard, because I settled on the MegaTorg company, which deals wholesale sales various range of products (except for household chemicals). Several years of our partnerships allow me to give only positive recommendations to MegaTorg. How the procurement process works, I will tell, based on personal experience work with this company.

The assortment of the company meets the main criteria that I mentioned earlier - normal quality and more low cost products. And these criteria allow me, first of all, to put attractive price for a product that can bring a good income and win the competition.

The assortment of goods in MegaTorg is very high - cutlery (knives, spoons, forks), tea, coffee and table sets, a huge assortment of bedding and towels, tools for the garden, ironing boards, a huge selection of haberdashery and knitwear, children's toys . And what about children's toys? Even though the store is not aimed at children, this group of goods is in demand. I myself often watch how mothers who visited the store with a child are unable to refuse their child to purchase the desired toy. And once, for the purpose of the experiment, having made a purchase of the children's category, I subsequently did not abandon this idea.

Since we started talking about the demand for certain categories of goods, I would like to tell you which products are more often in demand in my store.

First of all, it is kitchen utensils (pots, mugs, teapots, sets). Knives are available both individually and in sets. Approximately once a month, someone needs to purchase an electric kettle. About household trifles in the form of napkins for cleaning, garbage bags, I think it’s not worth talking about. And in this regard the best option The supplier for me is MegaTorg. This range of goods they have is presented in full.

I always make an additional order of goods only if the need arises. And in the process of cooperation with the company, I can afford it. The main condition for wholesale purchases is the purchase of goods for 7 thousand rubles. And it doesn't matter if I buy one product at a time, or I choose only one item. The main thing that total amount the purchase was not less than the established one. First of all, such conditions help me when working with buyers. They also allow them to fulfill their every wish. For example, there is a real shop visitor who needs a table service for twelve people. And in my store it is not there either because of the sale, or because of the small demand for such services. I can quite easily place an order for one service at MegaTorg and not lose a potential buyer.

The company "MegaTorg" is engaged in sales of household goods and via the Internet. It does not cause absolutely any difficulties when placing an order. Yes, and for you, I think, MegaTorg can become a good supplier. Because they are engaged in the delivery of goods to all regions of Russia.

All disputes and misunderstandings are also resolved with particular ease. When revealing a manufacturing defect, the company's managers always go forward. Moreover, they are trying to solve this misunderstanding.

Shop operation in the first months

Now I think it's worth telling you about the first months of the store. It's best to start working on your own. First of all, this will allow you to find out the needs of buyers and in the future to correctly draw up a procurement plan. After all, very often at the first stages you can order a lot of “ballast” goods. He will not be in demand at all. The money is invested, but there is no profit, and the place on the shelves is taken. And communication with customers is worth a lot! Remember what I said about "recommendations"? Ethics of conduct should be highest level. Moreover, never forget that the customer is always right. Any misunderstanding that has arisen must be resolved very correctly.

At the end of my story, I want to summarize. Thanks to personal control, the money was returned in a year and a half. But I don't stop there. Every time I try to improve the work of my outlet. For example, in this moment my store provides a small discount for people of retirement age. This allows you to increase the flow of customers.

I really hope that my story will help you start your own business and get a decent income. Opening a hardware store real business, and not particularly complex. Keep it up and you'll be fine.

To date, several thousand outlets specializing in household goods have been registered on the territory of the Russian Federation. In every metropolis and provincial town you can find such establishments. This market is characterized by the toughest competition, which is explained by the minimum threshold for entering the market. In order to create successful project in this direction, the entrepreneur needs to study many of the subtleties of the selected segment. In this article, we propose to discuss the issue of how to open a hardware store from scratch.

Modern household goods stores sell garden supplies, household chemicals and various household goods.

The main risks of opening a hardware store

The product group under consideration consists of detergents, washing powder, personal hygiene products and other products intended for cleaning an apartment or caring for summer cottage. Household supplies are an integral part modern life. Each housewife has a separate shelf in her house where various bleaches, stain removers and other cleaning products are stored. The use of household chemicals greatly facilitates cleaning and minimizes labor costs. As a rule, most household goods can be purchased at any major mall, however, some commodity items may not be available in a similar outlet, which leads to the need to visit specialized stores.

If you carefully study this market segment, you can conclude that many outlets are different from each other. Some stores offer their visitors only garden tools, while others only offer household chemicals. As a rule, the breadth of the assortment depends on the area of the store and the volume of the budget of its owner. In order to form a large assortment, you will need to prepare for serious financial injections. It should also be understood that fierce competition reigns in this segment. Even on the territory of sleeping areas, you can find several large stores working in this direction.

In order to create profitable business, it is necessary to prepare to work with a narrow audience, covering an area with a radius of no more than five hundred meters.

The main problem in this area is the high competition. In order to lure consumers, the entrepreneur needs to provide his visitors with a rich assortment and low prices. It is very important that the created outlet compares favorably with other stores. Developing a loyalty program for regular customers, quality products and discounts will help attract nearby residents. On preparatory stage, it is very important to correctly build organizational structure future project. To do this, you need to draw up a business plan, which will take into account all upcoming financial expenses.

Business registration

The first and key step in creating a store is becoming a tax account. In order to reduce the risk of refusal to obtain a permit to trade, it is recommended to contact intermediaries. Today, in every city there are private law firms providing business registration services. Employees of these firms will issue all required documents and contact the IRS. Seeking the help of specialists can significantly reduce the time required to obtain various permits from the control authorities. Having decided to register a business on their own, an entrepreneur needs to apply not only to the tax office, but also to a number of other authorities. Before starting a business, you will need to obtain permits from the fire service, SES and Rospotrebnadzor.

In order for the trade in household goods to be successful, you need to choose the right location of the outlet

When filling out the registration forms, the entrepreneur needs to choose one of the organizational forms for the future enterprise. When choosing, you need to be guided by the specifics of the future direction. In addition, the entrepreneur needs to choose one of the tax regimes and codes economic activity. Many experts in this matter recommend specifying several code values. This step will allow to change the range in the future by adding new commodity items.

In order to collect required package documents may require a period of six months. You can reduce time costs by contacting intermediaries, but the cost of their services can exceed fifty thousand rubles. At this stage, it is very important to choose a name for the future store, which will be included in the registration documents. The chosen name should attract potential customers and arouse interest in visiting the outlet. Having completed the registration of a business, the entrepreneur should proceed to the next stages of organizational work.

How to open a store

So, let's consider the question of how to open a hardware store from scratch. At the end of the registration procedure, the entrepreneur needs to contact the control authorities in order to receive a list of requirements for the outlet itself. Based on these requirements, you need to choose the property where the future store will be located.

Room selection

Before you start choosing a property, you should carefully evaluate nearby competitors. This step will allow you to learn about the products in demand, the commercial equipment that you need to purchase, and many other nuances. Choosing a specific location for a hardware store is one of the important stages of a business. It is very important to choose densely populated areas where there is a high traffic of people passing by. The best place to organize such a point is a bus stop or the intersection of several busy streets.

To organize a hardware store, you will need an area of \u200b\u200b70 square meters. The selected room must be divided into several separate zones:

shopping room;
warehouses;
staff lounge.

Renting a space with a suitable layout will significantly reduce the cost of repair work. Some entrepreneurs rent sites in large shopping malls and supermarkets. This step will significantly increase the number of potential customers. However, as a rule, most of these places are already occupied by competitors. In this case, it is recommended to pay attention to the area of new buildings, where this niche can be practically empty.

To conduct this business, one of two organizational and legal forms is suitable - IP or LLC

Purchase of equipment

The equipment of the trading floor is no different from the equipment of other outlets. To place the assortment, open showcases, racks and hanging shelves are used. When choosing such structures, it is very important to evaluate their strength and reliability. In addition, you will need to purchase special carts and baskets to move bulky goods. In the center of the trading floor, you can equip a rotating showcase where goods will be displayed at a discount.

In order to avoid product theft, it is recommended to install internal and external cameras, as well as an alarm. Some entrepreneurs, limited in budget, purchase special dummies that are installed on the trading floor. This step saves a lot cash and prevent theft.

Product filling

The profitability of the outlet depends on the number of presented assortment. At the first stage, you need to order a hundred different items . It is best to choose those products that are often used in everyday life.. The formation of such an assortment is a guarantee of obtaining a stable turnover. As a rule, hardware stores offer their customers the following products:

household chemicals;
kitchen utensils;
garden tools;
disposable tableware.

When forming the assortment, it is very important to find reliable suppliers that can provide all the necessary products. The subsequent activity of the store depends on the choice of counterparties. Many large wholesale networks provide their customers with advertising booklets and posters. Such demonstration and promotional materials can be invaluable and attract additional customers. You can also buy all required item on wholesale market. As practice shows, many domestic entrepreneurs use this method of replenishing the assortment.

Recruitment

The number of personnel required to organize stable work depends on the area of the premises and the size of the client flow. With a floor area of fifty square meters, it is enough to hire two salesmen who will act as consultants. It is best to choose those people who have practical experience in this field. Each person applying for this position must be able to convince clients and work with objections. The personal qualities of applicants deserve special attention.

In addition, you will need a person who will take over the formation of tax reports and interaction with other regulatory authorities. When choosing an accountant, you should analyze in detail the work experience of the employee. Some entrepreneurs, in order to save money, choose people who work part-time.

An important step on which the success of your business largely depends is the assortment of a hardware store.

Advertising

A business plan for a hardware store should contain a fully formed marketing policy. . It must be understood that the allocation of a large budget for advertising in this case is inappropriate. To attract consumer attention, it is enough to organize the distribution of promotional materials and place several billboards near the store.

Booklets and flyers should be colorful and contain important information for customers. They can indicate the exact location of the outlet and list the available commodity items. The main advertising tool is a store sign, which should attract the attention of people passing by the outlet.

Opening (launch) of the store

Running a hardware store is one of the most difficult stages. The entrepreneur needs to decide which customer acquisition method will be used on opening day. Many experts in this area recommend abandoning large-scale events. Carrying out such events is advisable only when organizing a large supermarket or when placing it in a shopping center.

It is more expedient to spend the budget on decorating the entrance group balloons and flowers. In the first week after the launch of the project, it is necessary to provide discounts to each buyer. You can set both a single discount and select specific product groups. All customers need to distribute discount cards that will motivate them to re-visit the outlet.

Profitability of trade

As practice shows, to open a hardware store, an entrepreneur needs to have an amount equal to one million rubles. Most of this amount will be spent on renting premises, purchasing commercial equipment and the initial assortment. The remaining funds should be used to form a salary fund and cover monthly expenses.

In the first few months after opening, the entrepreneur must himself act as a seller. This step will allow you to learn about the most popular products, the nature of consumer demand and other nuances. Such a step allows you to evaluate all the advantages and disadvantages of this business. In the first months of work, it is very important to establish feedback with every client. It is imperative to find out their opinion about the outlet itself and the products presented. Creating such a connection will allow not only to identify all the shortcomings from the point of view of customers, but also to launch the word of mouth effect.

As practice shows, the size of the average monthly profit of hardware stores is about half a million rubles. Achieving this target will require a large customer base. In most cases, in the first months of work, the created store brings only losses. It is possible to reach the point of self-sufficiency of the project only six months after the opening.

Having chosen this field of activity for your business, you should analyze the pros and cons of the project

Conclusions (+ video)

When compiling a business plan for a hardware store, an entrepreneur must take into account many different factors. The main advantage of this business is that most of the goods have a long shelf life. This factor can significantly reduce the article production costs associated with the disposal of damaged products.

In contact with

Sale of household goods ranks second in the retail segment after food demand. Indeed, in homes and enterprises, something is constantly being washed, cleaned, washed with the help of household chemicals and related items. Therefore, a store with such an assortment will be quite profitable. How to open new shop household goods It's the right way to organize things. You will also need initial capital.

Of course, aspiring entrepreneurs will have questions about where to start. Let's take a closer look practical advice , which will be needed by everyone who plans open a hardware store.

Each commercial enterprise must have your individual business plan. It will be the main document for planning the activities of any business that is aimed at making a profit.

This also applies to the business plan of trading. household goods. It must include a list of all costs incurred when opening a store. Then outline the prospects for making a profit at the initial stage after opening and ways to generate income at subsequent stages.

Register

Of course, for store opening from scratch, you need to register as in the authorities tax office. Here you will need to write an application in a standard form, fill out the required forms, pay a fixed state fee, after which you will receive registration documents for an individual entrepreneur within five days.

After that, further collection of documents will be required for the offices of civil servants in supervisory authorities:

sanitary and epidemiological service;
fire department.

How to open a hardware store from scratch - a novice entrepreneur often has little idea of \u200b\u200bthis. You need to know what documents are required to start a household goods store from scratch. Therefore, qualified assistance from professionals may be needed to obtain them in a short time and in full.

The list of documents for opening a household goods store is quite extensive and may have individual characteristics, but the main ones will be:

Permission from the sanitary and epidemiological service;
Basic document from Rospotrebnadzor;
Permission from the fire inspectorate;
An agreement with the relevant organizations on the disposal of mercury-containing lamps, since trade in household goods involves the sale of lighting fixtures;
Agreement with enterprises that deal with waste disposal;
Agreement with institutions that carry out disinfection, disinfestation and deratization of premises;
Contract with electricity suppliers;

As well as with enterprises supplying heat and water, if this is provided for during the operation of the store.

Start-up capital

A well-designed business plan opening a retail outlet for the sale of household goods will show that investments for a good start of the store, according to experts, can be about 120 thousand $.

There are many reasons for this, for example - the cost of renting land and construction of a store with all communications; how much financial investment has been made in the purchase of equipment; how expensive is the rent commercial premises.

According to the reviews of the owners of household goods stores, it will take about six months for the store to give profit up to 6 thousand $ monthly.

Then the progress of making a profit should increase, since the experience gained in organizing trade at the initial stage will be used, the range of products will increase and improve, advertising will do its job - it is simply necessary.

room

When choosing a territory for a future store of household goods, be sure to give preference to places with high traffic of potential buyers- this will determine the size of your future profits. Aspiring retail entrepreneurs should know that the best places are located in the “sleeping” areas of the city. It would be nice to rent a retail space in some shopping complex.

As a rule, most of the shops, cafe bars and other crowded places are located in the center of the "sleeping" areas of the city. There are always good transport interchanges, public transport stops and taxis are equipped. The flow of people in such an area is very significant and constant with slight fluctuations in time from 6 am to 10 pm.

While there are probably already retail outlets selling household goods in the "bedroom" areas, competition will not significantly affect the trade, since the choice of household chemicals and kitchen utensils is incredibly wide and constantly updated with new products.

Consistent quality advertising in mass media, household products, whether toothpaste, laundry detergent or soap, make them "self-selling". From the point of view of retail experts, this is an excellent factor for starting an entrepreneurial business in this business.

The main trump card of the new trade point of sale of household goods- a wide range of household products and a competitive price for it.

In addition to the main product, it is desirable to have an accompanying assortment that the buyer needs periodically. These are light bulbs and lighting fixtures, hardware, household goods made of plastic, glass and metal. Because home improvement companies are constantly improving and innovating their products, it is not difficult to make a good product range, as there are many analogues of already existing products in competing outlets.

According to experts, a store selling household goods should have a trading floor with an area of 45 - 50 m2. When such a business begins to bring a steady good profit, it will be necessary to evaluate the possibilities of increasing the sales area to accommodate an even larger range of goods.

Equipment

Stores selling a household assortment of goods use counters and showcases with closed and open access to the goods. Self-service customers allow for the possible theft of goods from open windows. But a good profit can make up for this disadvantage.

To reduce the possibility of unauthorized leakage of goods from the trading floor or warehouse will help. You can add dummy surveillance devices to real surveillance devices, the more of them, the better. Be sure to put up a sign Video surveillance is underway» at the entrance to the store and exit from it.

In a trading floor that has significant dimensions, it is necessary to equip the room with real video surveillance cameras, as well as install button to call security in emergency cases.

Aspiring retail entrepreneurs who have a sales floor with self-service customers should be aware that retail racking and display equipment should be placed around the perimeter of the premises. The mirror equipment of the trading sections will allow the sellers themselves to control the situation in the trading premises.

In the center of the trading floor, specialists in marketing it is recommended to place showcases in the form of an island, and goods with small dimensions can be placed on special mesh trays.

Usually, many of commercial equipment provided by brand name suppliers. Colorful and stylish, they are a good advertisement for popular brands.

It is rational to place the cash desk at the exit from the shopping area. This will allow the cashier to control the situation at the entrance and exit of the trading floor, in addition, it is convenient for the store's customers.

Product range selection

How to open home goods store from scratch– for this, the assortment of items for everyday life and the home must be diversified, including hygiene products, perfumes and household goods. The number of units and items of goods is determined by the store owner himself or with the help of the store manager, based on the demand for each item.

The Russian market has long been saturated with world-famous manufacturers supplying high-quality products - these are Henkel, Procter & Gambl, Nivea, etc. Their assortment must be had, since these brands are popular among the broad mass of the consumer.

Contracts for the supply of household goods for the home, it is better to conclude directly with representatives of manufacturers. They will confirm the quality of products with certificates, as well as provide advertising products for brands.

If the assortment of the store provides for the purchase of assortment on wholesalers, then you need to deal with the arrangement of the trading floor on your own or with the involvement of specialists in this field.

A small store cannot make a comparable turnover with large chain supermarkets, in addition, they often run promotions that reduce the price. But if your margin does not exceed 15% off wholesale purchase prices these difficulties can be overcome.

The most popular among buyers are laundry detergents, shampoos and balms for hair and body, perfumes and cosmetics, razors. Of these products, almost the entire range is sold.

Store attendants

The owner of a store of any product, including household goods, must keep in mind that proper organization trading business without qualified and experienced employees, which form the basis of the team - is impossible.

After all, they will be the main experts in the selection of the assortment, keep records of the receipt and consumption of goods in each department, and they will also be the staff who communicate directly with the buyer.

Choosing a store name

Choosing the right name for the store is not an easy task, but it can be solved. It should reflect the scope of the store or who it is intended for.

For a store of household goods, the catchy, sonorous names “Home Goods” or “Hostess” are suitable, as well as more original ones - “Cleaner” or “Clever Hostess”.

If, nevertheless, there are difficulties in choosing the name of the store - name the name of a close woman with the obligatory indication in the interlinear text for which trade the store is intended.

Business promotion

To increase the turnover and profitability of the trading business, constant advertising is necessary. This will require some expenses, but these costs pay off with interest.

Television and radio, magazines and newspapers will help attract customers to your store. Do not forget about advertising banners at the entrance to the trading floor, as well as distributors of leaflets advertising your store in the nearest district.

Costs and profits

Commercial premises for rent in 40-50 m2 will cost up to 200 thousand rubles annually.
About one million rubles annually should be enough to purchase a range of goods.
To pay the staff of the store will require up to 250 thousand rubles in year.
Advertising costs up to 50 thousand rubles. for the same period.

Summing up, we get the sum start-up capital to open a household goods store in the amount of 1.5 million rubles (approximately).

The average profit from the sale of the main product should be about 200 thousand rubles a month. From implementation related product(household brushes, washcloths, solvents, small household and electrical appliances, etc.) income will be up to 100 thousand rubles per month.

The result will be a profit in the amount 3.6 million rubles per year.

According to professional experts in the field of retail trade, a store of household goods will pay off in a period of six months to ten months, which is a good indicator of profitability.