Last year, the world went crazy with spinners: spinner toys filled online stores different countries. What products and categories will be the most popular in 2018, what can attract customers, we will find out in today's review.

Selling Criteria

Low price. Yes, there are premium products that find their target audience, but they will never become mass. If you want to reach the largest target audience, sell cheap goods.

Versatility. Smartphones, clothes and Appliances everyone needs it: accordingly, the target audience for such products is also wide. They are needed by schoolchildren, pensioners, and people of the ordinary middle class.

Ease of ordering, payment and delivery. We hope you are doing great with this!

What do people buy online

Large and small household appliances

Why overpay if online stores have TVs, irons and washing machines cost less? More and more buyers think so and go shopping on the Internet. The only disadvantage of selling equipment online: the impossibility to touch and see live, to check the complete set and details. However, this can be done after receiving the order, and if something goes wrong, issue a refund.

Smartphones, laptops, tablets

Both Chinese and original electronic gadgets and their components are one of the leaders in the online commerce market. In online stores, both cheap no-name models and products of well-known companies are presented. In addition to smartphones, tablets, laptops, memory drives, fitness trackers and other gadgets are bought with a bang.

Accessories sometimes cost no less than a smartphone: a keychain for a phone, a case for a keychain, a socket for a case - this a whole complementary industry. As well as protective films and glasses, headphones, portable speakers, players - thousands of them.

Most pet products are made in China and sold in Russia at a premium. Nevertheless, people have always bought and will continue to buy pet food, dishes - bowls and drinkers, toys, rugs, collars and harnesses, flea medicines and other hot items. You can make a not very large margin on such goods - they will still sort it out. More expensive goods charge less, but they still have their customers. These are clothes for pets, houses and other furniture, unusual designer toys and collars. The markup for such goods should be higher.

Notebooks, pencils and pens, stickers, colored stickers are loved not only by teenage girls. Adults often go crazy with all kinds of stationery, which is full in online stores. The leader of this market, of course, is Aliexpress: there is truly a stationery paradise, and the goods cost mere pennies. Keep up with the prolific Chinese: sell stationery cheaper than in stores, and you will be happy. And yes the range should be very wide: lovers of notebooks and diaries, as a rule, are very picky and can spend hours choosing the very thing.

craft goods

The fashionable word “craft” has also penetrated into e-commerce: here and there they offer craft bags, notebooks, products ... In fact, this word means handmade, so not every product that bears this name is actually such. Conversely, any handmade item - be it an embroidered picture or fresh beer - is essentially craft. We advise you to pay tribute to fashion: people are turning to naturalness, and now more than ever the opportunity to make money on it is real.

Try to go to a branded sports store, and then to the category "Sport and Recreation" any well-known online store. The difference, we think, will be obvious: it is cheaper to buy online. Pay special attention to the seasonal assortment: in summer - tents, folding chairs and tables, barbecues and grills, backpacks, bowlers and more. Closer to winter actively sell skis, skates, thermal underwear. Nordic walking poles are still popular.

LED bulbs

Many Russians are gradually switching to energy-saving lamps. Therefore, pay attention to such a category of goods as LED chandeliers, table lamps, LED strips, with which you can decorate furniture yourself. In winter, this list is replenished with New Year's garlands.

Lamps and chandeliers are inexpensive, it is better to buy them in China - it's cheaper that way. Pay attention to the quality of goods - diodes and bulbs should not be defective.

Household goods, children's goods

Now only the lazy do not sell goods for the home. These are dishes for the kitchen, furniture for rooms, curtains and bed linen, tricky devices that make life easier for housewives. We will also include here tool sets for men and goods for children. different ages. To interest the buyer, you need to stand out from the crowd stores with an unusual assortment or offer really low prices.

Clothes, shoes, cosmetics

Without this category, the list would be incomplete. We think it is not necessary to explain how big this market is. People will dress and adorn themselves even in times of crisis. Therefore, feel free to sell, your buyer will definitely be found.

We will pay special attention to replicas famous brands. You can find fake ones on the internet. Converse, Adidas, Timberland, Lacoste, and in replicas UGG Australia probably every third girl went. Enterprising Chinese have learned how to sew very similar things at a low price, and the owners of online stores resell them at their own markup. And everyone is happy!

E-tickets

Noticed that have we almost stopped buying real paper tickets? Whether we are traveling by train, flying by plane - we order tickets on the website, but we are looking for where it is cheaper, whether we go to the cinema or to a concert - we also book in advance and show it on the smartphone screen. E-tickets selling well but in order for people to trust your online store, you need to work hard on creating a positive image and reputation

Bestsellers-2018

What specific products will be sold like hot cakes in the coming year? We have studied the latest e-commerce trends and compiled our list of hits.

Xiaomi phones have won the love of Russians. They are really cool: light, comfortable, with a good camera. So, with almost a 100% guarantee, we can say that a decline in sales of these phones in 2018 is not expected. Together with phones, they sell both accessories and components: tempered glass, resistant to scratches and damage, various cases, silicone bumpers, car holders.

Price: moderate.

CA: the most different.

3D printers are a fashionable gadget with which you can print not only documents, photos and drawings, but also any object, whether it is your favorite tea mug, your own hand or your phone. 3D printing has appeared not so long ago and is already widely used in science, construction, and industry. Now everyone can appreciate its advantages: The 3D printer generates three-dimensional objects with real parameters.

Price: rather high, but tends to decrease.

CA: is getting wider. Popular among young people.

A super popular thing that will suit absolutely everyone - even children have smartphones. And they are always discharged very inopportunely - thanks to the Internet and mobile applications that consume energy. And if the phone is not new, the battery can run out at any inopportune moment. Energy storage devices are devices with a capacity of up to 10,000 mAh, with which you can quickly charge your gadget up to one hundred percent.

Price: average.

CA: the most different.

4. Liquid phone cases

A fashionable accessory for which any teenager will sell his native school. This is a regular case, the back of which is a pattern and is filled with a gel or liquid. When you tilt or rotate your phone, the gel begins to move around to form a pattern. It looks very impressive In addition, such a case will protect the phone from damage and scratches.

Price: low.

CA: the most different.

5. Smart watch

Smart watches can have a variety of functions: measure heart rate, serve as a navigator, monitor sleep phases, play music, receive calls and send sms. Some models have a parental control function. Such a gadget is suitable for those who play sports, follow a healthy lifestyle, go on a trip or just want to stay in touch, even without having a phone at hand.

Price: moderate

CA: mostly youth.

6. Gel polishes for nails

Let's dilute the hit parade of gadgets with such a seemingly frivolous product. If you look closely at the beauty industry, you will notice that a huge number of manicure masters appeared, whose services are in high demand. Therefore, gel polishes, as well as all kinds of sparkles, rubs, stickers, are in unprecedented demand in online stores. As well as all kinds of accessories and consumables: UV lamps, nail files and scissors, cuticle softening oil, and so on.

Price: relatively low.

CA: women who do their own manicure, beauty masters.

7. Drones

And back to technology again. Drones - aircrafts who make video from a height, are now in high demand. They are used at city and family events and celebrations, used in photo and video shooting, and even track crimes. Many have started using drones for commercial purposes: shoot video on demand. Drone owners are on the rise, and there is every chance that this trend will only increase in 2018.

Price: pretty high.

CA: varied.

8. Karaoke microphone for smartphone

Yes, not simple, but connected to a smartphone! The wireless microphone connects to your smartphone via Bluetooth, which means that you can take it with you anywhere: to nature, to a cafe, to visit friends. The dimensions of the gadget are small, and the built-in battery will allow you to work for several hours continuously.

Another plus: the microphone connects to the speaker, so the gadget can be used as a player and play music from your smartphone - again via Bluetooth. Some models have a sound effect function.

The sales pendulum sometimes swings in the opposite direction. From ultra-modern trends - to naturalness and naturalness, from trendy digital gadgets to items made from simple materials. This is how watches with a wooden case and sunglasses with a frame made of wood appeared on the market. Such things are now at the height of fashion: they are inexpensive, look cool and distinguish the owner from the crowd.

Price: low or medium.

CA: people who follow fashion, youth.

10. Fire lamps

Live flame lamps- a novelty that is gaining momentum. It looks very unusual and beautiful, many will like it, but it is not so easy to find such a miracle in online stores. Be one of the first - sell Flame lamps homeware in your shop.

Price: low.

CA: family people, new settlers.

11. Portable LED projectors

Another gadget that receives more and more user requests in search engines. LED projector - an alternative to a computer monitor or TV screen, it shows the image as if on a huge screen with a 300-inch diagonal. Since the projector is LED, it will help you save money.

You can make a separate landing page for such a product- we already wrote, Or just sell it as a home theater in the digital technology section.

Price: quite expensive.

CA: families, entrepreneurs, scientists

If you are in doubt whether the selected product will be popular, run it through the service It shows how many people per month searched for a particular product. This data will also be useful when promoting an online store: see how many more requests with the words "led projector"than "ice projector". This means that the first phrase should be inserted in the product description.

It not only shows the number of requests, but also their dynamics and even popularity in different countries.

Try, experiment, find new unusual goods and sell them to your customers. Who knows, maybe the products from our selection will be a success for the spinner! We'll see at the end of the year!

What are the best small business products to sell?

Today, many are thinking about opening own business. Work in an organization and get just a fixed salary wages not so beneficial. Much more interesting to open your own a small firm, hire employees and start making a profit. But is it really that simple? And what needs to be done in order for the business to flourish and bring more and more income every season.

The first step in creating your business is to define the scope of your business.

Conventionally, they can be divided into the sale of goods and the provision of services. Each type has its own advantages and disadvantages. Let us dwell in more detail on the sale of goods.

First you need to determine the product that the company will trade. In addition, you will need to rent a room, possibly make repairs there, purchase necessary equipment, hire staff, develop a competent advertising policy, register entity. All these steps can take several months.

However, it is the definition of the scope of activity that can play a decisive role in the development of the company.

Products that are always in demand

Such goods include those that consumers will use regardless of the economic situation in the country and the income level of a single family.

These include food, clothes, shoes, household appliances, cosmetics, household chemicals.

More often grocery stores open in residential complexes, on the first floors of houses. In such stores, it is most profitable to sell goods that are in demand for every day. It can be not only bakery and dairy products. The assortment should include semi-finished products, soft drinks, groceries, sausages, confectionery.

If the location of the store allows, you can organize the sale of alcohol and tobacco products (there are a number of restrictions). In addition, here you can allocate a separate area for consumer goods.

In order for such a store to develop successfully, it should be opened away from large shopping centers and hypermarkets. In this way, it will be possible to create a unique niche for customers living in nearby houses.

When opening a clothing store, you should first of all decide on the segment of customers - for which segment the clothes will be sold. Economy stores or stores for the middle class are in great demand. Opening a boutique of exclusive clothes should be done very carefully.

An interesting option- A store that sells goods for the holidays. It can be Balloons, garlands, ribbons, postcards, figurines. As a rule, the peak of sales in such stores falls on pre-holiday dates and during weddings.

Children's toys are no less interesting option. Few parents will refuse to regularly visit stores and buy goods for children. IN children's store you can organize not only the sale of toys, but also add strollers, cribs, walkers, diapers, dishes and clothes to the assortment.

Something new and different

Undoubtedly, selling products that are always in demand is practically a win-win option when starting a business. However, if you want to try selling something new and interesting, you can organize a business selling innovative products. Such stores can be created not only in special premises, but also to organize sales via the Internet.

A product will become innovative when new equipment, new raw materials are used for its production, the product will have new properties. In addition, the goods will go to new market sales.

The emergence of new business areas is directly related to the development of new technologies.

One of the most successful examples of such products can be devices with information about sites that have become popular recently. A code is placed on the item, by which any user mobile device using a webcam can get to the desired site. These can be electronic pages of manufacturers, pages in in social networks, websites of companies providing services to the public. Such links can be placed on clothing, printing, accessories for mobile devices.

In Asian restaurants, a “smart” menu has recently appeared. This is an interactive screen where you can find a description of any dish you like. And while waiting for his order, the client can use the entertainment service contained on the device. Such devices may become popular in our country in the next few years.

Not always innovative devices require a large amount of costs. Innovative can be called a familiar thing that will perform new functions.

For example, a bench on wheels will be a great accessory for any country house or cottage. Its difference from an ordinary bench is the ability to move to any part of the site with the help of special wheels. Even a child can handle it.

Recently, a lot of sites have appeared on the Internet where manufacturers offer various anti-stress toys. Such a product is in great demand, because it can be an excellent gift for the holiday or a souvenir.

What are the best commodities to start trading when opening your business?

Undoubtedly, every aspiring entrepreneur asked himself this question. Unfortunately, there can be no single answer here.

First of all, great importance has a geographic location of the region. A product that sells well in cold cities is unlikely to take root in the southern part of the country.

Secondly, the peculiarity of a particular city should be taken into account. In large cities, expensive services are in demand, which cannot be said about towns and villages.

Thirdly, you should carefully study the market. If it is full of any product, then it will be possible to win a reliable position there only with a well-conducted advertising policy and a good customer base.

By the way, "word of mouth" in many cases can significantly increase sales, and hence profits. At the same time, if there is not a single organization offering such services in the region, it should be analyzed whether it will become in demand.

For example, a fencing accessories store is likely to close in the first few months if it operates in a small provincial town.

Communication with people working in related industries can be invaluable help when planning to open a company.

An online company can be an excellent alternative to a regular store. The advantages are obvious - there is no need to rent a room, you can significantly reduce the cost of hiring and remunerating staff, in addition, website advertising is built in a slightly different way than a stationary outlet.

Another advantage- this store has no territorial binding. In the presence of an established transport system It will be possible to sell goods outside the region. At the same time, not all categories of the population can use the services of online stores. To date, part of the country's inhabitants still do not have free access to global network, which means it will not be able to make purchases.

Another type of business is the provision of services. This could be a car repair shop, a photography company, or a party organizer. It all depends on the skills and abilities of the entrepreneur. If he does something well, the hobby can always be turned into a source of funds. At good quality, such a master will quickly become in demand.

Where to find business supplies

After determining the scope of activity and opening a store, suppliers should be found. Ideally, this should be several companies so that the difficult situation of one of them does not affect the activities of the new company. In addition, when conducting certain types of business, you should choose suppliers from different countries.

Contacts of manufacturers can be found on specialized sites. Several times a year, thematic exhibitions are organized, where you can conclude an agreement on favorable terms for both parties.

Runet marketers claim that the volume of goods purchased via the Internet is increasing significantly every year. The work of existing online stores and other trading floors. More and more users are joining the opportunity to earn money by organization of new stores.

And this is quite natural, because over the past decade, Internet technologies have become closer and more accessible. Almost any person in our country has the opportunity to go online and order what he likes there.

Many are too busy to go shopping - it is easier for them to buy something on the Internet, especially since it can often be done in a couple of clicks, without getting up and without letting go of a cup of coffee. In addition, an online purchase will be delivered to any convenient place - often for free. So is it worth wasting time on tedious shopping if you can buy everything you need on the Internet?

For sellers, online trading of goods is also beneficial, because in this way they significantly save on rent. That is why the number of online stores is constantly increasing.

• 1 Where did you buy the best-selling products online in 2020?
• 2 How to find out which products sell best online
  • 2.1 10th place - large household appliances
  • 2.2 9th place - tickets
  • 2.3 In 8th place - cards for paying for services
  • 2.4 In 7th place - clothes
  • 2.5 6th place - PO
  • 2.6 In 5th place - a product group for children
  • 2.7 4th place - cosmetics and perfumes
  • 2.8 Top three sales
• 3 Conclusions
• 4 What makes a product the most bought online?

Where did you buy the best-selling products online in 2020?

Most often, users make purchases through online stores. These include giants such as AliExpress and Amazon, as well as small and medium-sized online stores with a narrower specialization.

Significantly less often online purchases are made by:

• on online auctions;
• through various web bulletin boards (for example - Avito);
• on other resources whose specialization is the sale of products or the provision of various services.

How to find out which products sell best online

In fact, different services provide different data on the volume of online purchases, so it can be quite difficult to establish the truth. The market is constantly changing, and some segments of e-commerce are growing faster than others.

If you want to know how much a particular group of goods is in demand, you can check this using the Yandex Wordstat service. It does not show the number of purchases, but it clearly shows the number of search queries, that is, the number of potential buyers who are looking for this product on the network.

For example, for the query “Clothes Online”, the service shows that more than 20 million people a month search for online stores, of which more than 1.3 million search specifically for online clothing stores.

But 25 thousand people are looking for air tickets online every month, and another 12 thousand want to buy cheap air tickets.

Only 11 thousand people are looking for laptops on the Internet, but given the fact that Yandex Wordstat issues more than 400 thousand user requests for the query “buy a laptop”, many of them will probably use the services of online stores

Another service that helps determine the demand for a product or category of products is called Google Trends. If you enter the position you are interested in in the search bar, it will show popularity graphs given request through a Google search, as well as other statistics.

True, this service does not show the exact number of search queries on the topic, but only determines the popularity of the query on a scale from 0 to 100

You can specify the request for your country and select the time period for analysis

You can also check popularity by region or city here.

Google Trends also allows you to compare the popularity of two different queries.

With the help of Yandex Wordstat and Google Trends, you can determine which e-commerce niche is the most popular in your area and, possibly, open your own profitable online business. Remember that the volume of online shopping is constantly growing, so even small shop may well bring its owner a decent profit.

Download the free checklist: 18 ideas that you can sell on Avito right now to earn money

10th place - large household appliances

Large household appliances were bought less actively online in 2020, despite the lower prices offered here. As before, people are accustomed to making large purchases in ordinary specialized markets. The main reason is the high cost of the purchase and its size.

Buyers tend to buy expensive household appliances with clarification of all the nuances in detail, check the goods before buying for the absence of defects and the completeness of the product. In addition, in the supermarket you can consult with competent staff, ask questions about the operation of the goods.

9th place - tickets

Slightly more often than large household appliances, Internet users in 2020 bought tickets for various events and trips:

• concerts and shows;
• sports events;
• cinema and theater;
• railway, auto and air tickets.

Such ways of buying have helped many save time on travel and queuing. This method is quite convenient and practical.

On the 8th place - cards for payment for services

Top selling cards:

• replenishment of accounts for mobile communications, cable and satellite TV, Internet providers;
• payment for software;
• to pay for entertainment content of Internet services that sell applications for portable and mobile devices.

The convenience of using these services lies in the ability to make payments from home, sometimes without paying a commission.

7th place - clothes

The demand for buying clothes has grown, you can find any samples, types, sizes of the most various models. But still, for many it is still difficult to buy a thing over the Internet exactly in size and without trying it on. Many do not dare to buy, because they doubt that it will fit.

However, this problem is solvable. Most online stores do not require prepayment - if you do not like the item, you can not take it and not pay. In addition, the buyer has the opportunity to see product reviews left by other customers.

6th place - PO

Software it is easier to buy than clothes, it does not need to be measured, it suits everyone. Typically, the purchase of licensed software is made by commercial organizations, government agencies, users who are worried about the safety of their information.

The most popular were:

• Windows operating system;
• license for anti-virus software;
• office application packages Microsoft office and etc.

5th place - product group for children

This product is more versatile, so buying it online is much easier. The choice of such goods is huge, the prices are reasonable. Children's products are structured, which greatly facilitates their purchase.

4th place - cosmetics and perfumes

The abundance of these goods does not leave women indifferent. In addition, the cost on the Internet is often lower than in retail and the choice is wider. Facilitates online shopping by reading product reviews and professional reviews.

Perfumes are bought less often and mostly from trusted brands, as it is difficult to buy a new fragrance without using your sense of smell.

Download the free checklist 18 Ideas to Sell on Bulletin Boards Right Now

Top three sales

Third place- for mobile devices: phones, smartphones and tablet computers. This is due to a large selection, reasonable prices, safe delivery and, most importantly, warranty obligations.

Second place occupied by laptops and their accessories. The benefits are the same as for mobile devices. In addition, if some models or components for them may be missing in real electronics supermarkets, then everything is always available on the Internet and delivery is fast.

Top seller and the owner of the first place in the TOP of 2017 is electronics and small household appliances. These products are inexpensive, and the choice is huge: curling irons, irons, vacuum cleaners, hair dryers, meat grinders, scales, razors, etc.

• drones and quadrocopters;
• LED lightening;
• goods for hobbies;
• spare parts and accessories for cars;
• green tea.

Although they are not included in the TOP, practice shows that you can make good money selling such goods online.

conclusions

What makes a product the most bought online?

1. Price - most often they buy products whose cost does not exceed $600.
2. Universal qualities of the product - a large segment of buyers can buy the same product (laptops, mobile devices, TVs, etc.).

Home appliances will be better bought, as they are suitable for both men and women. Basically, this product does not depend on the age of buyers, their build and other characteristics that make a person interested in buying any product.

What makes a product the most bought online?

First of all, this is the price - most often they buy products whose cost does not exceed $600 (we recommend reading the article “ How to organize business with China?».

In addition, they matter universal qualities product, when the same product can be bought by everyone, regardless of gender, age and place of residence. This category of products includes laptops, mobile devices, TVs, etc.

Often, various fashion trends make their own adjustments to the statistics of online sales. For example, spinners and gyroscooters are now in fashion among the younger generation; sometimes certain types of toys or other goods for children come into fashion. If you “catch the trend” in time, you can also earn money on this. But do not forget that fashion is changeable, so the assortment of your online store should include not only fashionable novelties, but also goods that are in stable demand among the population.

According to marketing research, women buy online more than men, but in different categories goods, this ratio may be different. For example, electronics are more often purchased by men, while clothes and cosmetics are more often purchased by women. In addition, the beautiful half of humanity is more prone to impulsive purchases and reacts more strongly to attractive packaging and enticing slogans. For this reason, sellers often use different marketing ploys to convince women to purchase their product.

As a rule, online purchases are made by young people under the age of 35, living in large or medium-sized cities, with an average or low income. If you want to know more about online stores, as well as other ways to make money on the Internet, you are here: 50 ways to make money online

Kim Ahan

Entrepreneur, investor
Co-founder of 6 companies
Author of a blog with an audience of over 400,000 people

Hello dear reader! I am glad to welcome you to the vastness of our business magazine.

Recently, my colleagues and I thought about the question of what is the most popular product in Russia. I think every thinker sooner or later comes up with this question. Personally, he began to torment me from the moment we decided to launch our online store, but that's another story.

Usually one question causes a series of subsequent ones, so today there will be not only the top-selling goods in Russia, Ukraine and the CIS - we will also consider with you:

1. trending goods in online sales;
2. what is in demand on bulletin boards (www.avito.ru);
3. top 10 purchased goods worldwide;
4. What's on this moment bought by a Slavic brother in China (using the resource ru.aliexpress.com).

Purpose of this article- general development, expansion of consciousness. You will learn how to analyze the demand for a product and its seasonality using publicly available Internet tools, and most importantly, you will be able to show off your new knowledge to your comrades. Let's start!

The best-selling product in Russia and Ukraine

This information is unlikely to help you find a niche for your store, but at least it is interesting. You have a minute to think for yourself which product is the best-selling in Russia.

And no, the answer is not food, not cigarettes, and not even alcohol, but we buy it almost every time we go shopping to the store or to the market. In general, the purchase of this product occurs on the machine. Guessed?

So, the title of the best-selling product in Russia is the usual plastic bag. Even on such a seemingly insignificant product, you can make millions of rubles.

The world has already begun to realize that polyethylene products cause great harm to the environment. environment. The problem is that polyethylene does not decompose for a long time, and this leads to the death of 1 million birds, 100,000 marine mammals and a huge number of schools of fish. In the US and Europe, plastic bags began to be abandoned.

What to look for when choosing a product for sale?

If you are interested in a product for sale, you should go the other way. You should not look for the most popular product that is bought by the population in “cars”. First of all, we need to look at the prospects and profitability - our product must also be ready for adverse conditions, since economic crises is not uncommon now.

The list of the most purchased goods in Russia includes the following:

• small household appliances;
• electrical goods;
• sanitary goods;
• everyday tools;
• household chemicals;
• clothing and footwear;
• childen's goods;
• other goods of daily use.

Let's go through the list of the most popular products:

• meat (beef, pork, chicken, turkey);
• semi-finished products;
• chicken eggs;
• frozen seafood (fish);
• vegetable and butter;
• cow's milk;
• flour and pasta;
• sugar and salt;
• Black tea;
• cereals (buckwheat, rice, millet, oats);
• vegetables (potatoes, carrots, onions, cabbage);
• apples, bananas.

Some have more demand, some less. How to decide?

1. Focus on your interest and think about what is closer to your heart.
2. Everything is known in comparison: in order to make a choice in favor of a particular product, analysis is needed (this will be discussed in a separate article).

It is beyond the scope of the article, so we will consider in more detail this problem next time. And now we will begin to rank the most purchased goods by Russians on the Internet. Go!

Top best-selling products on the Internet in 2017

The Internet is a large and interesting market, for three reasons:

1. now the Internet coverage in Russia is about 74%, while there is a constant growth;
2. share of older users age group also increases;
3. mobile Internet audience rushes at space speed (30-40% of people access our site from smartphones or tablets).

70% of all Russian Internet users logged in at least once from a mobile device - a year ago, for example, this figure was 56%.

What is the reason for such a rapid growth of the Internet? Along with it, the demand for goods and services is increasing, and this is what we need. Next, we'll look at:

1. the most demanded and popular goods in online stores;
2. the most trendy and popular products on one-pagers for today.

1. Search for a product in demand for an online store

In an attempt to keep track of the most popular and popular products in online stores that are best bought by the population in 2016, we came up with the following top 10 list.

1. Small household appliances today are the leader in online sales. The low price and compact dimensions make this product almost ideal (but this product is not suitable for sale in your online store).
2. Perfumes and cosmetics .
3. Mobile devices.
4. Laptops and tablets.
5. Internet gifts and toys.
6. Licensed software.
7. Clothing and footwear.
8. Books. Surprisingly, paper books are still popular. It would seem that they are expensive, besides, there are many sites where you can download literature of interest in electronic form for free. However, this does not prevent paper books from being sold.
9. Booking tickets online. You can't imagine how many planes are in the air right now (whenever you have a free moment, go to flightradar24.com - this will expand the boundaries of your consciousness).
10. Large home appliances.

Most of the listed products will not work if you are going to open an online store from scratch. Problems and breakdowns can arise with equipment, and in order to earn normally, you need to order in bulk. Unrealistic to compete with major players, which take goods in bulk and sell at a price typical for ordinary stores.

2. One-pager: what is it and why is it needed?

One-pager, landing page, landing page, landing page - these are all synonyms.

There is such a category as wow-goods (in Russian wow = wow) - goods of impulse demand. Have you ever walked past a store or kiosk, saw an advertisement for a product on TV or the Internet, and you immediately wanted to buy it, although before that you didn’t even know it existed? It is highly likely that this was a product from this category. TV stores also often sell wow goods. Here are some examples:

• effortless slimming belt;
• simulators that pump muscles without your participation;
• all kinds of savers of water, light, fuel, etc.;
• creams to increase something;
• copies of branded watches, iPhones.

Are you familiar with the concept of CPA networks, affiliate marketing and traffic arbitrage? If not, this will be a separate detailed article. In short, a CPA network is an intermediary between a webmaster (a person who works with sites and traffic) and advertisers who have a product. They are ready to pay a commission to the webmaster for promoting and selling the product. CPA networks sell wow products through one-pagers. Remember the phrase that demand creates supply? In the case of these guys, it's the other way around.

Here is one of the many Pater networks - //m1-shop.ru/. After registration, the offered goods will be available at the link //m1-shop.ru/offers, which you can familiarize yourself with (about 300 offers). I will give 10 of them, which were top at the time of this writing.

So, your attention is presented to the top of the most popular products that are sold through one-pagers in large volumes.

1. Mask from black dots and acne Black Mask.
2. Solar power bank.
3. Army wrist watch Amst.
4. AB Gymnic belt.
5. MAC corrector.
6. Corset Waist Trainer.
7. Mangosteen is a slimming syrup.
8. FishHungry Biting Activator.
9. Spray for hair Ultra Hair System.
10. titanium gel.

Some data from Avito - the largest bulletin board in Russia

I tried to find information for 2016, but only came across the official report from two years earlier. Since there is fish for lack of fish and cancer, we will continue to talk about 2014. However, the information is interesting and useful, so there will be something to think about.

Conducting a study, Avito analysts found that site users were stingy with 34.4 billion rubles in product categories such as:

• personal items;
• goods for home and garden;
• hobbies and recreation;
• Appliances;
• goods for pets.

A third of the turnover was taken over by the categories “Personal belongings” and “Products for home and summer cottages” (6.5 and 5.5 billion rubles, respectively). Funny thing: Compared to the previous year, sales in these categories grew almost equally - by 38.6% and 38.3%.

And the best-selling category of goods was " Consumer electronics”: laptops, computers, video and photo cameras, smartphones and other gadgets for 15.2 billion rubles were sold on Avito. The amount is not small, but if compared with the previous year, the growth is only 13.2%.

3.5 billion rubles were spent on Hobby and Leisure, an increase of 47.4%. And they did not spare money on pets and spent 4.7 billion rubles: the annual growth was as much as 82%.

• fan;
• netbook;
• swimsuit;
• smartphone;
• prom dress;
• tent;
• Yorkshire Terrier;
• video card;

From this list, we can conclude that the demand is strongly influenced by the season.

How to analyze the seasonality of a product?

If you are reading this article because you are going to open an online store or start a business, it is important not to miscalculate the seasonality of the product.

Let's look at a product that is at the beginning of the top on Avito - a fan.

To analyze seasonality and demand, we will use the well-known service https://wordstat.yandex.ru/. It is designed to evaluate the user interest that can be applied to the product we have selected. Before starting work, you must register / log in to the service. If you don't want captcha popping up all the time, it's better to immediately disable adblock or its equivalent.

Next, we select the region that interests us (in my case, I look at data for Russia, Ukraine and other CIS countries). Next, in a special field, I enter the query “buy a fan”, as it more accurately reflects the intention of users than just “fan”.

The service shows that for the last month there were 236,554 impressions for this query (wow, not bad!). It can be concluded that the product is in demand. And I'll check the seasonality of this product! I just did a search for "By words", now I'll switch the checkbox to "Query History" and see what happens. The graph shows that in 2016 the demand for fans increased by 2 times compared to last year (apparently this year is VERY hot). Thus, if you bought fans and started selling them in the winter, most likely nothing would come of it. Therefore, never buy a product without testing the demand!

Of course, the example I gave is obvious - it is clear that it is hot in summer, and the demand for fans will be greater than in the cold season. However, not all products are so obvious. It is also better to look for such niches where the chart is just starting to rise - it is better to prepare for the season in advance.

Rating of the most popular goods from China

It is difficult to determine the sales leader of the Chinese market, because it buys anything and in huge quantities. Have you ever ordered something from China? Personally, I ordered a watch, scales, a case for e-book, a bag, a UV lamp and all sorts of other things. If anyone does not know, here are 2 sites where the bulk of the population of Russia, Ukraine and the CIS orders goods from China:

1. Aliexpress is more designed for retail purchase - here you can easily order goods in one copy. However, sometimes it is more profitable to buy goods in a regular online store than here.
2. Alibaba is a large wholesaler: prices for goods are much cheaper, but you have to order in bulk. Often the delivery of goods is several times more expensive than its cost.

1. Cell phones;
2. clothing and footwear, including copies of world brands;
3. laptops and tablets;
4. Appliances;
5. computer components and accessories;
6. goods for sports and recreation;
7. bed dress;
8. furniture;
9. electrical goods;
10. equipment and machines.

Of course, the data does not reflect reality 100%, but the truth is somewhere nearby.

For women

For men

For children

Electronics

Flash credit card

Waterproof case for iPhone

Convenient wallet for iPhone

Sport

Some products become bestsellers as soon as they appear in the store. More than half of the new products do not find much interest among the buyer and quickly disappear from the counter. And only a few remain real bestsellers for a long time,

These products are so popular that they have an impact on people, society and even culture. Bestselling products were innovative and even revolutionary at the time they appeared. Creating a list of legendary products expertsanalyzed a huge number of categories of products that cause the greatest demand among different groups of the population, with a record volume of sales or high circulation, as well as consumer loyalty.

No. 1 - "Rubik's Cube"

Sales: 400 million

Production: Seven Towns Ltd.

Hungarian sculptor and architecture teacher Erne Rubik invented the first prototype of the "Magic Cube" in 1974 in Budapest. In 1980 American company Seven Towns bought the rights to the toy and launched the Rubik's Cube. The puzzle soon became an incredible international sensation. Amazing brightest colors, reasonable price and enough high level the complexities make the Rubik's Cube a bestseller for many years.

#2 iPhone

Sales: 290 million

Production: Apple

In just 5 years, 290 million iPhones were purchased, making it the most popular smartphone model in the world. Apple's iPhone is a best-selling product at the top US electronics retailers like Verizon, AT&T, and Sprint. iPhone Apple made a profit of about $190 billion. Today, 6 iPhone models have already been released: the original version, 3G, 3GS, 4, 4S and 5.

No. 3. "Harry Potter"

Sales (paper copies): 470 million

Production: Scholastic (US publisher)

The American publishers Scholastic Corporation released the first volume of the Harry Potter series in the 1990s. called Harry Potter and the Philosopher's Stone. The book immediately becamesensational, the total number of profits from sales of all novels of the bestseller amounted to $ 8.1 billion. The adventure chronicle of a young wizard helped the English writer JK Rowling become one of the highest paid authors in the world. The latest installment in the Harry Potter and the Deathly Hallows series is recognized as the most popular book in the history of book publishing. In the first day, 11 million books were sold.

Sales: 120 million

Production: Epic Records

The thirtieth anniversary of the release of Michael Jackson's famous album "Thriller" was celebratedthis November. One of the first discs to be promoted with video clips on the MTV channel. "Thriller" is the best-selling album of all time in just one year. For this disc, Michael won 8 Grammy Music Awards in 1984. 7 songs of the album were published in the top ten hits according to Billboard magazine.

No. 5. "Mario"

Sales: 275 million

Production: Nintendo

The character Mario (Mario) first appeared in 1981 in the rating series Donkey Kong. Since then, the Italian plumber has appeared in dozens of productions, each selling over 1 million copies. Meanwhile, one of the most popular is the game "Super Mario" (Super Mario): number of sales - 275 million copies.

#6 iPad

Sales: 81 million

Production: Apple

April 2010 Apple releases its first iPad, which became an instant bestseller. The iPad also became the first commercially successful tablet PC. Not so long ago, the American company began to produce the third generation of the iPad. Over the course of two years, 81 million Apple tablets were sold. For better presentation For this figure, let's say that it took Apple 24 years to sell the same number of conventional computers.

№ 7. "star Wars(Star Wars)

Box Office: $4.74 billion

Production: 20th Century Fox

In 2009, the science fiction film directed by James Cameron "Avatar" was recognized as the highest grossing film in the history of American film distribution. But according to Box Office Mojo, adjusted for inflation, 1939's Gone with the Wind continues to be the highest-grossing film ever. On the other hand, taking into account the category "TV series", nothing can compare with George Lucas's masterpiece "Star Wars". The film was first released in 1977 and grossed $1.5 billion. The series grossed $4.74 billion over five films.

No. 8. Toyota Corolla

Sales: 41 million

Production: Toyota

The Corolla car has been on the market for forty years, and for all the time 11 models of the most popular brand have rolled off the assembly line. From that momentToyota sells an average of 1 Corolla every 40 seconds. It was the first brand that a Japanese manufacturer decided to assemble in the USA. Today, the latest Corolla consumes 7.1L of petrol per 100km and its base price is $16,140.

No. 9. "Lipitor" (Lipitor)

Sales: $126 billion

Production: Pfizer

"Lipitor" (Lipitor) is used to lower the level of cholesterol and fats in the blood. The drug was invented by Warner-Lambert, which was later bought out by Pfizer. Lipitor received approval from the US Food and Drug Administration in 1997. While Lipitor is not the only drug in its category, the drug's ability to effectively lower cholesterol levels makes it one of the most popular among many patients. and doctors. Last year, Pfizer's patent for the exclusive production of Lipitor ended. Since 1997 total profit sales of the drug reaches $ 126 billion, which is almost 26% of all revenues of the pharmaceutical giant.

No. 10. PlayStation

Sales: more than 310 million

Production: Sony

The first PlayStation model was released in 1995. After 5 years, the Japanese electronics manufacturer opened sales of the second generation console - the PlayStation 2 (PS2), which became the best-selling model of game consoles in history. By 2011, sales had risen to 150 million PS2. In 2006, the newest model (PS3) appears on the market, but itwas no longer so successful. Despite this, over the entire period of production of various models of the PlayStation series, more than 310 million game consoles have been sold.