Dell brand. Dell is an American computer giant

Manufacturer Dell

Dell is a fast growing computer manufacturing company. Founded in 1984 Michael Dell in the USA, and already in 1987 the company enters the European market. In the history of the United States, Michael became the youngest leader whose company was included in the TOP 500 rating of an authoritative business publication. What could lead to such a huge success? From the first day to this day, the company has three main principles: - never sell through intermediaries - forget about stocks - maximum respect for the consumer Once such principles were revolutionary and many were skeptical of direct sales, assuring that won't work at all. Nevertheless, low price, made possible by the absence of an intermediary mark-up, attracted buyers and is now written about in many economics textbooks. For the first time in the history of the industry, Dell introduced an idea via the Internet. Trade turnover grew rapidly and if in the very first years of its existence the concern had an income of less than 300 thousand dollars, then after eight years this indicator rose to $50 billion. And this despite the fact that initial capital was only a thousand dollars. For clients, there are also three important aspects: supply exactly the computer model that the buyer needs (the company currently offers more than two hundred configurations), assemble in the shortest possible time and constantly produce service maintenance. There are more than a hundred Dell service centers in Russia. At the moment, the company has representative offices not only in the United States of America, but throughout Europe, plus, since 2004, the company has been successfully operating in Japan. It should be noted that the Asian office itself has become the most profitable and fastest growing in the company. Recently, the corporation has been actively developing retail network and expanding the list corporate goods. Today, Dell is both laptops and computers, as well as various storage devices, etc. Dell products are ISO 9002 certified, which means that the company has strict quality control at all stages of production. "We perform every operation with the highest quality" - the unshakable statement of the president of the corporation - this is most likely why Dell products are gaining more and more fame in the field information technologies. In its field, the company has gained a reputation as the most reliable business partner, it does not lag behind innovative trends, constantly updating products and introducing new technologies.

*manufacturer's country refers to the country in which the brand was founded and is headquartered

Dell Purely You.
Dell. Uniquely You. (used in Australia)
Easy as Dell.
Be direct.

The history of this company - one of the leading manufacturers of laptops, netbooks, desktops, servers, as well as smartphones - is, first of all, the history of its founder, Michael Dell. His life is a perfect illustration of the "American dream" that has come true.

Mike was born in 1965 in Houston, Texas (Houston, Texas). While still a schoolboy, he established himself as an enterprising person. At a time when peers were only interested in games, Mike was earning pretty decent amounts for a teenager.

At the insistence of his parents, the young man went to study at the University of Texas at Austin as a dentist. At the age of 19, he began selling computers of his own design. Things went well and Mike decided to start his own company, calling it PC's Limited, having starting capital at 1000 dollars. She was so successful that studying further lost all meaning. Michael left the university and went into business full-time. Thus, 1984 can be considered the founding date of modern Dell.

In 1987 the company changed its name to Dell Computer Corporation, under which it will exist until 2003. In the future, due to the fact that not only computers were produced, a new name was adopted - the current Dell Inc..

Dell went down in history as one of the fastest growing. When Mike was only 26 years old, his company was already on the list Fortune 500. Very quickly, he gets into the list of the richest people in the United States. At the age of 39, Dell leaves the post of manager, while remaining on the board of directors.

So what is the success Dell? In addition to the entrepreneurial spirit and perseverance of the founder, primarily in an unusual approach for those years, the company traded its products personally, without resorting to the services of intermediaries. The new business model has fully justified itself. First of all, due to the absence of intermediaries, the cost of computers was significantly reduced. And then, users had the opportunity to personally contact the manufacturer and report all the shortcomings they found, express their dissatisfaction. Thus, the company's management could learn about the shortcomings of products in a timely manner and quickly eliminate them. This approach proved to be justified both in the West and in the East.

The main thing that stands out Dell among such companies, these are its three main principles, which are that do not deal with intermediaries, never create inventory (and therefore be ready to completely change direction at any moment) and, most importantly, show maximum respect and sensitivity, when communicating with clients. Dell provides a wide choice of configuration of the desired model. The customer can choose from a wide range of body colors.

However, despite the dynamism of the development process, the history Dell not distinguished by striking facts. It's hard work good decisions and various models computer technology, among which there was not a single very bright and interesting device. In an attempt to compete Apple, Dell develops a line of stylish laptops Adamo. The devices turned out to be interesting, memorable, but in general, they were greeted by the public rather coolly.

To date, the number of employees of the company is already tens of thousands, and revenues are in the billions.

The company's headquarters is located in Round Rock, Texas, USA (Round Rock, Texas, USA)

Interesting Facts:

Talking about Dell, not to mention a few interesting facts associated with both Dell and another famous American company - Apple.

* * *
Those who know the history of computer technology remember that at the end of the last century Apple was on the verge of bankruptcy. Opinions on the topic “what Apple must do for salvation? Articles with similar topics appeared both on the pages of little-known and very respected magazines. But in reality, no one believed in the salvation of the “fruit company”. When asked a similar question to Mike Dell, he replied that best solution will dissolve the company, distributing money to investors. In reply Apple stated that from now on, it is considered to be its main competitor precisely Dell. And the genius of Steve Jobs allowed not only to resist, but also to surpass the recent offender in capitalization (although most of the market still belongs to Dell).

* * *
One day, at the dawn of an era iPod, someone asked Jobs if he was afraid that such a device would be created and Dell with much greater potential. Which was followed by a simple but capacious answer "Have you ever heard of Dell fans?".

* * *
In fact, Dell's association with Apple, somewhat deeper than you might think - Mike's first computer, from which his passion for this technique began, was once insanely popular, Apple II. He was given by his parents in 1980 when the boy was 15 years old.

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Interesting information about the Dell brand. Reference information about trademark Dell.

Dell is an American corporation, one of the largest companies in the field of computer production. Founded by Michael Dell in 1984 in Austin, Texas as PC Limited, since 1988 - Dell Computer, after 2003 - Dell, Inc. In 1987 it entered the European market, in 1994 - the market of the Asia-Pacific region. In 2005, Fortune named Dell "the most admired company in the US" (ranked third in the world). The growth rates of profits and sales volumes of the late 1990s and early 2000s significantly exceeded industry indicators. In 2013 Michael Dell at the expense of own funds and funds provided by the investment company Silver Lake Partners, bought a controlling stake in Dell from the stock exchange for $ 25 billion, 75% of the company passed under Michael's control and it again became private. Dell acquires Ross Perot's IT infrastructure services company, Perot Systems, for approximately $3.9 billion. Dell designs, manufactures, markets and services a wide range of models personal computers(desktop computers, laptops, PDAs), servers, storage devices, network equipment and other hardware. 51% of the company's revenues as of 2008 were generated in the US market. The main computer assembly factory was in Limerick, Ireland. Servers, laptops and regular computers were assembled there. Production capacity allowed at three shift work meet the needs of the entire European region. However, in order to reduce costs, production was later moved to a newly built plant in Poland and then to China.

Your aspirations and our expectations. Let's succeed together. # go Big Win Big

Dell employees never stop learning and constantly grow professionally. We support personal and Professional Development so much so that they even created a whole working culture. Dell employees are offered a wide range of programs that enhance the skills of their current role and develop leadership qualities that can significantly affect their future career development.

We know that the essence of leadership is largely determined by how success is achieved. But even more important is how we help others succeed. We try to cultivate confidence, determination and self-confidence in all our employees so that they can reach their full potential. We attach great importance to how our leadership affects those who follow us. We invest in them, create conditions for their development and do everything possible to help them achieve their aspirations and achieve better results, working for the benefit of Dell Technologies and our customers. Career at Dell, it's a collaborative process involving individuals, mentors, and the entire organization. Working together, we can align your interests and aspirations with Dell's goals and strategy and work together to develop a customized growth plan.

Dell Career Model

Career growth at Dell follows models 70/20/10, which covers personal development in three different categories:

70% of the growth comes from the experience gained during the work

  • Discover opportunities to enhance your professional skills
  • Develop your strengths by participating in complex, extraordinary projects
  • Create your personal development plan

20% growth is achieved through learning from other employees

  • Find yourself a mentor
  • Join the Dell Employee Resource Group

10% growth is provided through planned training courses and trainings

  • Take advantage of planned learning opportunities
  • Recall what you learned from your leader
  • Use the knowledge gained in your work

This model is accepted as the standard in the industry and is recognized as the most effective for employees of various departments at different levels. career ladder. Each employee can use all available resources. Employees, together with their curator, develop an individual development plan and try to follow this plan and achieve their goals within a designated period of time.

Our social package includes:

  • competitive wages
  • Annual additional paid leave
  • Additional health insurance for employees and their family members (husband/wife, children), fully covered by the employer
  • Life and accident insurance for employees
  • Employee insurance when traveling abroad
  • Compensation for the use of a personal car and gasoline expenses for certain categories of positions
  • Partial fitness reimbursement

Our offices:

Moscow, m. Begovaya, st. Begovaya, 3., building 1, business center North Star
St. Petersburg, Sredny pr-t VO, 36/40, 5th floor, BC Ostrov
Yekaterinburg, st. Bolshakova, 70, office 502, 5th floor, BC Korin
Novosibirsk, st. Krasnoyarskaya, 35, of. 1410, 14th floor, BC Greenwich
Ukraine, Kyiv, st. Grigory Skovoroda, 19, 7th floor, BC Podol Plaza
Kazakhstan, Almaty, Dostyk avenue, 282, 2nd floor, Chagala business center

jobs.delltechnologies.com

Facts from the history of the company:

Dell Technologies becomes the world's largest private IT company.

Thanks to the unique organizational structure the company can flexibly innovate like a start-up and make long-term investments in research and development, combining reliability, service quality and global scope characteristic of a large enterprise.

The company is comprised of a unique family of companies including Dell, Dell EMC, Pivotal, RSA, SecureWorks, Virtustream and Vmware.

New company combines Dell's strong position in the SMB and mid-market segments with EMC's strong position in the enterprise segment and leads in many significant and high-growth areas of the $2 trillion IT market.

In 2016, new brands began to exist - Dell Technologies and Dell EMC.

Dell Technologies serves 98% of the Fortune 500 companies and brings together several leading companies in the market. The largest and best known of these are Dell Thin Client Solutions and Dell EMC Infrastructure Solutions.

The company serves customers of all sizes in 18 countries with the industry's most comprehensive portfolio of innovative solutions from edge to cloud, including in-house IT.

Key moments in our history

The history of the company contains many interesting moments. It is impossible not to talk about some of the most important events.

  • The world's largest private IT company has entered the market. September 7, 2016 Dell Technologies announced that it has completed its acquisition of EMC Corporation, creating a unique family of companies that provide organizations with critical IT infrastructure for the transition to digital business, IT transformation and protection of the most important asset - information. This transaction has created a leading player in the market with an annual turnover of $74 billion (as of fiscal year 2016), which has an extensive portfolio of IT solutions to meet the needs of customers in such rapidly growing areas as: hybrid cloud, software-defined data center, converged infrastructure, PAAS / platform as a service, data analytics, mobility support and cybersecurity. michael dell, chairman of the board of directors and Executive Director Dell Technologies, said: “We are witnessing the beginning of a new industrial revolution. Every minute our world becomes more intelligent and interconnected, it will eventually merge with the vast world of the Internet of Things, opening up incredible opportunities for our customers. That is why we created Dell Technologies. We have the products, services, talent and global presence to be a change agent and guide customers large and small in their digital business journey.”
  • Dell companies in May 2014 turned 30 years! We thank our employees, customers and customers for the exciting journey that we have traveled together, we have another 30 years ahead of us, full of enthusiasm and new ambitious goals!
  • March 2014 Dell made another deal to acquire a new company, Statsoft. The STATISTICS product line from Statsoft combines the capabilities of a variety of statistical analysis and offers affordable and simple solutions for medium business. More than 1 million users in 60 countries of the world choose the solutions of this particular company. Statsoft products are now part of the Dell Software group.
  • September 13, 2013- Dell announced that, following a vote, Dell's shareholders approved a proposal whereby Michael Dell, Founder, Chairman and CEO of Dell, would buy Dell in partnership with IT investment firm Silver Lake Partners. total amount transactions amounted to approximately 24.9 billion US dollars. The deal was concluded at the end of the third fiscal quarter. 2013 of the year. "I am extremely pleased with this outcome and am committed to dedicating all of my energy and efforts to growing Dell as the industry's leading provider of scalable end-to-end IT solutions," said Michael Dell, Chairman and CEO of Dell. - as we become private company With a trusted partner in a private equity fund, we will work with our customers in a targeted and efficient manner and dynamically innovate to help achieve our goals. I would like to thank our 110,000 employees around the world who have continued to work consistently and efficiently for the benefit of our customers all this time. As our company expands its line of enterprise solutions and business services, our people will continue to be our most valuable resource, determining our future success.”
  • From the beginning of 2012 Dell is recognized as an IT company, not just a personal computer company. Dell, while continuing to focus on its strategic directions end-user computing, enterprise solutions, software and services, is expanding its product portfolio by acquiring companies such as AppAssure, SonicWALL, Perrot Systems, Clerity, Wyse, Quest, Gale Technologies, Secure Works, Force10 Networks and others.
  • 2011 - one of the most successful years for DELL Corporation in terms of achieving profitability indicators, primarily in the enterprise solutions and services division. Also, according to Gartner, 2011 Dell ranked third in the global PC market with a 12.1% share.
  • 2005 - Dell tops Fortune's America's Most Admired Companies list.
  • 2001 - Dell becomes number one supplier computer systems in the world.
  • 1996 - The Dell.com website appears, which already six months after the opening begins to generate sales revenue of $ 1 million per day.
  • 1992 - Dell makes its first Fortune 500 listing, and Michael Dell becomes the youngest CEO ever to make the list.
  • 1985 - the company released its first computer "Turbo PC".
  • 1984 - Michael Dell, at the age of 19, founds PC's Limited with a $1,000 registered capital and a revolutionary vision for the technology industry.

cultural code

We know that our culture matters a lot and determines how we do business, go to market and lead. Culture reflects what matters to us and what we are willing to invest in. It defines us as one. Culture materializes every second in the form of actions, manifesting itself in the way we work and lead. We know that our culture is the basis of all our present and future achievements. This is our cultural code. #CultureCode

Our values

Victory Together

Innovation

results

Loyalty ethical principles

We believe that our customer relationship model is our main distinguishing feature and the key to our success.

We sincerely believe in our people and highly appreciate them. Together we are more potential, more efficient and get more pleasure from work.

We believe that our ability to create innovation and encourage innovative thinking is a great inspiration for growth, development and success.

We believe that we are responsible for achieving best results and exceptional impeccable standards.

We believe that ethical business principles should always guide our drive to win.

Support for positive growth. Ensuring the progress of mankind

The driving force behind everything we do is one simple goal: Creation technological solutions that contribute to the progress of mankind. The basis of this goal is our deep conviction that technology has the power to change the world and that it is an essential success factor for people.

    Some of our achievements over the past few years:

  • → At Dell, we strive to continually improve the world around us. Check out our latest 2020 Legacy of Good plan update.
  • → Dell is partnering with a number of medical institutions And scientific institutes to create the best and most effective solutions to fight childhood cancer. In 2011, it was decided to focus our efforts on the fight against neuroblastoma, one of the most difficult to treat forms of cancer. Dell technology has reduced turnaround time for sick children from 7 days to 4 hours, helping to save many children's lives.
  • → We have been recognized by the Ethisphere Institute as one of the most ethical companies in the world for the fifth year in a row.
  • → Dell is ranked #4 in the Top 10 Companies for Global Diversity by Diversity Inc.
  • → Dell entered the list of the "greenest" global companies (Best global green brands). We are first: refused to export e-waste to developing countries; began to use materials such as bamboo and mushrooms; offer free global recycling for our customers; Introducing the industry's first "ocean plastic" packaging.
  • → We have reduced the energy intensity of our product portfolio by 60% since 2012 – and by 75% per server.
  • → We have provided over 1.2 million children in Ethiopia with computers and over 16 million hours of IT training for teachers and principals.
  • → We are the first to conduct tours of our factories and suppliers' factories to increase the transparency of our business.

Dell Technologies Strategic
family of brands video

A complete overview
of the Dell Technologies
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On November 5, 2017, the Dell EMC forum “Realize digital transformation” was held in Moscow, which brought together about 1500 participants from the IT sector.

Dell EMC and Dell are part of the Dell Technologies group of companies along with Pivotal, RSA, SecureWorks, Virtustream and VMware. Innovative Solutions and expertise of companies in the field of technological solutions and services are well-deserved trust around the world.

Digital transformation requires transformation in three key areas:

  • IT (IT transformation)
  • Personnel (job transformation)
  • Security (transformation of security systems)

Dell and EMC have teamed up to offer businesses of all sizes the widest range of products, solutions and services they need today. With a unique portfolio of solutions, accumulated experience and knowledge, Dell EMC has a unique position in the market.

Digital transformation

Soon there will be no industry left untouched by digitalization. New companies enter the market, and the products themselves change too. Software plays a key role in this new environment. Dell EMC helps you modernize and transform your business faster with new apps and smart devices, and get the big picture with data analytics.

IT transformation

Dell EMC helps organizations modernize, automate and transform their data centers with advanced (hyper) converged infrastructure, servers, storage, networking and data protection technologies. This provides a solid foundation for IT transformation through hybrid cloud deployment and business transformation through the creation of cloud applications and big data solutions.

Job Transformation

Today there is a change in the model of work, when employees are no longer tied to a fixed workplace. The new model attracts talented people, as they get the freedom to work where it suits them and increase their productivity. This is made possible thanks to innovative technologies, which provide efficient device management and enhanced security. Dell provides robust heterogeneous device management solutions that enable CIOs to meet the expectations of different users.

Transformation of security systems

Today, in the era of total digitalization, the security and security of the IT infrastructure is of key importance. It is imperative to rethink already outdated approaches to protecting corporate data and devices. Dell EMC offers a broad portfolio of resilient and reliable applications, systems and consulting services for backup, disaster recovery and archiving, business continuity and trusted cloud services. Dell EMC provides client data protection, cloud data protection, authentication and threat detection, and data protection across the virtual desktop infrastructure from devices to the data center.


Aiming to become an IT company offering end-to-end solutions, in 2012. Dell announced the creation of a division Software Division, which was based on the assets of Perot Systems, acquired several years ago for $3.9 billion, and a number of smaller projects, such as cloud solutions provider Boomi.

Dell's strategy is to continue acquiring various enterprise solution providers. So, in September 2012 Dell acquired the company Quest Software.

With the acquisition of Quest, Dell is bringing industry-leading, distinct and easy-to-manage solutions to customers around the world. Dell Solutions Enriched software allowing to carry out monitoring and control of the entire process environment client.

Our software product line offers a wide range of range of solutions, which allows you to solve the most common and complex IT problems. These decisions concern information security, database management, user identity and access management, Windows infrastructure management, and user desktop management.

Due to the technical relevance, high quality of products that meet international standards doing business, we have become Microsoft Gold Certified Partner.

There are two Dell Software development centers in Russia: in Moscow and St. Petersburg.

www.software.dell.com

Our goal is to make Dell in Russia one of the the best places for work. Among our main priorities, we highlight five key initiatives: advancement of leaders, personal development, cultural diversity, reduction of bureaucratic procedures and achieving a balance between work and personal life. In addition, Indeed has analyzed over 72 million ratings and reviews to find out which companies are the best at creating work life balance and, not surprisingly, we are one of them!

Dell has the following events and programs:

Charity and volunteer events:

  • assistance to various charitable organizations(orphanages, low-income people)
  • Bring the Kids to Work program

    Michael Dell's visit to Russia, June 2013

    women in action

    Launch of the program in Russia in 2012. Our company has created a community where more than 8,000 men and women share professional experience and knowledge every day. The goals of the Women in action community are to create a comfortable working environment for women and help develop their leadership qualities. For example:

    • Tell Dell's annual employee survey found that they highly value the company's work-life balance environment. In addition, Indeed has analyzed over 72 million ratings and reviews to find out which companies are the best at creating work life balance and, not surprisingly, we are one of them!
    • Dell is recognized as one of the leading employers in creating a comfortable working environment for women (according to Diversity Inc. Top 50, National Association of Female Executives, Working Mother's Magazine, Open Compliance & Ethics Group, Society of Women Engineers and partners with Anita Borg and Catalyst) . In support of this, it is worth noting that Dell is included in the list of 25 best IT companies for women according to Glassdoor.


The American corporation Dell is one of the leading manufacturers of computers, whose products are known all over the world. The main activity was started over 40 years ago. The first investment in the business was only $ 1,000, and in 2015 it took 26th place in the list of the largest companies in the world. A firm policy and consistent quality of computer technology have allowed us to take a leading position in this market segment.
Today, despite great pressure from the fast developing companies competitors, Dell is still firmly on its feet and continues to develop. The work focuses on updating its technological and innovative capabilities.

Founding of Dell

Dell Corporation was founded in 1984 by Michael Son Dell., who was a very ordinary child who grew up in the family of a dental technician. He started early enough labor activity by selling magazine subscriptions. In the process, Michael began to realize the full power of direct sales marketing, which he later used in his company.

In the early years of its formation, the company was engaged in the sale of PC's Limited computers.

While studying at the university, Michael Dell analyzed the need for computers in the market. One of the emerging companies at that time was IBM, which sold its computers through intermediaries. Their cost was $4,000. In this case, the cost was about 2500 dollars. Michael Dell understood that the IBM model is rather simple. However, in addition to the fact that people themselves cannot choose the necessary computer configuration, they also have to overpay about 40%. Therefore, without thinking twice, he made a real workshop out of his small dorm room. He purchased items of goods remaining in the warehouse. By placing ads in the local newspaper, he received orders for the complete set and configuration of the computer directly from the customer. And he sold them at a price below the market price by 15%. And although the relatives were clearly sure that Michael had to graduate from the university and get a medical education, however, as the founder of the company himself put it: "I just could not afford to miss this moment."

In its first year of operation, the company sold more than 1,000 computers. At the same time, the sales scheme was no different. Dell believed that the market should not dictate the needs of the consumer, but, on the contrary, the customer has the right to choose what he needs.

In 1985, Michael Dell decided to stop selling IBM computers and create his own brand of equipment. This entailed a number of changes: the purchase of new specialized equipment, the employment of highly qualified specialists. The costs justified themselves and the company continued its rapid development and expansion in the market.

You can learn interesting facts from the life of Michael Dell from the video.

Development in the world markets of computer equipment

Already in 1987, Dell conquered the European market with high-quality, but not expensive computers. After the changes in the company, the brand name was also edited on Dell Computer. The development was so rapid that it even frightened with its scale. Listed on the NASDAQ trading floor in 1990, the company's shares in almost two years were able to grow in price from 23 cents to $40 apiece. Shareholders saw the development power of this corporation and invested in its shares. However, after every rise there is a rapid fall, which happened to Dell Computer already in 1993. The problems that arose with heating lamps required an urgent withdrawal from the sale of all products and the search for new ones. technological possibilities for troubleshooting. However, situational problems led to undesirable consequences and the loss of a significant market share towards Gateway's competitors. Dell has learned a lesson from the current situation, and most importantly, marked the beginning of a new stage of strengthening among competing companies.

After the fall, Dell again began to rapidly take its position and already in 1994 expanded its market coverage to the Asia-Pacific region. The level of sales in this period and the proceeds of profit significantly exceeded other industry indicators.

Company expansion in 2000

In 2003, the company changed its name to Dell Inc. These changes were closely related to the expansion of the range of goods and services provided by the company. Now this corporation is a well-known developer, manufacturer, supplier, and service center of personal computers, laptops, tablets, storage devices, HDTVs, MP3 players, computer peripherals, and software.

Company strategies throughout the journey

Despite the long period of the company's presence on the market, Michael Dell did not deviate from his principles and did not do things like everyone else. The company's policy is also based on meeting the needs of each client. This is their feature and at the same time a professional "zest". Computers are produced only in accordance with the required equipment and configuration.

Dell was practically the first company on the market that was engaged in a clear promotion of its computer equipment. The first newspaper ad issued by the company was personally constructed by the founder himself on a pizza box. After that, it was scanned and sent to print.

Another feature of the Dell brand is the lack of storage space. Michael Dell initially believed, using the example of IBM, that storing equipment in warehouses for a long time is an unprofitable investment. Money.

After rapid growth in the advancement of computer technology in the 2000s, Michael Dell made the right decision to invest and develop his own company. Merged with big companies Perot Systems and EMC IT-industry allowed to expand the range of activities and focus on new technological developments.

Appearance on the Russian market

Dell products appeared in Russia in 2000. Already in 2005 the centers of official representation were created. The development and increase in market share made it possible to master both the consumer and commercial segments. Compared to the first results, the sales volume to date is constantly increasing.
Now throughout Russia there are only three main official representative offices in major cities, but thanks to the headquarters of employees, expansion for the regions is possible.
A feature of Dell's activities in Russia is the lack of the possibility of direct sales, that is, the proprietary feature of Michael Dell.

Company activity for 2017

Back in 2004, the founder of Dell left the post CEO, but remained chairman of the board of directors. Today he is one of the richest people in the world.

In 2013, Michael Dell made a decision to buy out shares in full with trading floors and the return of his offspring. This is what allows him to independently control the investment of funds in long-term assets, without total control. The number of employees in the company's staff is more than 100 thousand people, and the cash turnover for 2015 amounted to about 59 billion dollars. It speaks of growth and further development Dell Corporation.

According to the released reports, we can say with firmness that the path of Dell is just beginning. Forty years of stable work, accumulated experience and compliance with the quality of the goods supplied, speaks of the correct use of the advantages and strategies of the business.

Michael Dell is the father of the company, who is not only an engineer and inventor, but first and foremost a leader who believed in his idea. The decision he made, not about filling the market quantitatively, as competitors did, but focusing on the quality and equipment of the device, is really ideal. marketing ploy, which he was able to carry through time and any obstacles.