Well-known companies such as The largest and most valuable companies in the world

1 Apple

Year of foundation: 1976

Industry: IT, electronics

Apple Inc. was created by Steve Jobs and Steve Wozniak. More than once in history, it was on the verge of collapse, but Jobs, who took the failures of the company to heart, did everything for her success. To date, Apple Inc. acquired more than 30 companies.

Brand value:$87.1 billion

Cost dynamics:+129% for 2012

The Apple brand has long been a sign of belonging to the cream of society: it is considered very prestigious to have an image of a bitten apple on a smartphone or computer, and even the heroes of modern films, as if by chance, demonstrate the company's new products on the screens.

It is Apple Inc. the first to mass-produce personal computers and use a graphical user interface. The company's core business was established in 1984 with the creation of the 32-bit Macintosh. iPod audio player, iPhone touch smartphone, iPad tablet computer are the most famous products of the company. The revolutionary design of devices gained popularity among consumers, and a competent PR campaign ensured leadership in the electronics and information technology market. For February, 2012 capitalization of Apple Inc. exceeds the total value of its competitors - Google and Microsoft.

2.Microsoft

Year of foundation: 1975

Industry: development software

The company, led by two student friends Bill Gates and Paul Allen, began work by creating a Basic language interpreter for the Altair 8800 personal computer. In 1983, Allen left the gradually gaining momentum of Microsoft Corporation. Steve

Brand value:$54.7 billion

Cost dynamics:-2% for 2012

It is no coincidence that the Microsoft brand has taken the top spot in the consumer perception rankings. Respondents note the positive impact of the company on their lives and the fact that its services meet individual needs. Microsoft Corporation is a leader in the software industry: it has developed the Windows family of operating systems, document management programs Microsoft office, as well as the well-known Xbox - a game console that has become a serious competitor to the Sony PlayStation 2. The company's products are sold in more than 80 countries around the world, and the programs have been translated into more than 45 languages.

In recent years, the corporation has been hit by the EU antitrust commission, and Microsoft Corporation has repeatedly paid large fines. However, the company is still the most popular and respected among consumers.

3. Coca Cola

Year of foundation: 1886

Industry: production of soft drinks

The author of Coca-Cola is pharmacist John Stith Pemberton from Atlanta, and his accountant Frank Robinson came up with the name. At first, the novelty was used as a cure for "any nervous disorder" and was sold at the Jacobs drugstore for five cents a glass.

Brand value:$50.2 billion

Cost dynamics:+8% for 2012

Few people know that the United States and the whole world owe the modern image of Santa Claus - a plump old man in red clothes with a white trim - to Coca-Cola. If earlier on Christmas an elf in green stockings came to the Catholics, now thanks to the efforts of the marketing department of The Coca-Cola Company for more than 80 years their brand has been firmly connected in the minds of people with the main holiday of the year.

Coca-Cola is sold in more than 200 countries around the world. Despite the fact that in the United States itself, demand for the drink has declined over the past seven years, it still the most popular in its segment. In 2011 alone, The Coca-Cola Company sold 26.7 million cases of soda.

More than once, Coca-Cola has been severely criticized for its composition and effect on the human body, but the drink is still very much loved by consumers. The main thing is to observe the measure.

Year of foundation: 1889

Industry: IT

IBM founder Herman Hollerith started out by building an electric tabulator. Second world war the company produced small arms, and in the 1950s the SAGE computerized missile defense system was created.

Brand value:$48.5 billion

Cost dynamics:+8% for 2012

“The Blue Giant” is the informal name for IBM, and it lives up to that name. She owns the creation of the first American Mark I computer, the first Saber air ticket reservation system, the development of dynamic RAM and floppy disks, as well as the mass production of personal computers IBM PC, whose architecture became the standard for the industry and contributed to the advent of the computer revolution.

In the 1990s, IBM found it rather difficult to compete with other companies, but extensive consulting activities improved its business and now generates more than half of the company's income.

IBM owns a huge research base and for 20 years has been breaking records in the number of patents for inventions: in 2011 their number was 6180. Also, its employees have received five Nobel Prizes.

5. Google

Year of foundation: 1997

Industry: Internet

The Google search engine began as a research project of Stanford University students Larry Page and Sergey Brin. The name of the company comes from a corruption of the word googol, meaning "ten to the hundredth".

Brand value:$37.6 billion

Cost dynamics:+26% for 2012

"Google" - this neologism, which means searching for information on the Internet using Google, is so firmly entrenched in modern slang that users often use it in relation to other systems. However, the company itself is strongly opposed to such treatment of their brand and in 2006 demanded “use words derived from Google only when we are talking about Google Inc. or its services.

Under the Google brand, with the help of the most advanced technologies, a world has been created, once in which, any Internet user can easily navigate and find everything they need: here is a search engine, and Email, and the popular video hosting YouTube, and blogs, and social network, and much more. The company also developed a browser Google Chrome leading in terms of the number of users.

6.Intel

Year of foundation: 1965

Industry: semiconductors

The company was founded by two talented inventors - Robert Noyce and Gordon Moore. Soon they were joined by Andrew Grove, who later managed to lead the Intel Corporation out of the crisis - a textbook example often cited in business schools.

Brand value:$32.3 billion

Cost dynamics:+12% for 2012

It is the most “masculine” brand: despite the fact that Intel took 6th place in the consumer perception rating, it was in the top line in a survey among men. The vast majority of personal computers run on microprocessors of the x86 family (Pentium trademark) created by Intel Corporation. It manufactures a wide range of electronic devices and PC components, chipsets and more.

The revolutionary developments of the company have influenced today's world, radically changing it. In fact, such giants of the information technology industry as Apple and Microsoft could not exist without Intel Corporation, because it created the heart of modern computers - the microprocessor. Almost from the very foundation, the company has become a leader in its field, and competitors are simply lost against its background.

7. McDonald's

Year of foundation: 1940

Industry: catering

The founders of the company are two brothers - Richard and Maurice McDonald. However, in 1954, Ray Kroc acquired the right to franchise McDonald's from them. Six years later, he became the full owner of the company and developed its activities around the world.

Brand value:$37.4 billion

Cost dynamics:+13% for 2012

Two yellow arches, reduced to the letter "M", have long become a recognizable symbol of McDonald's. Here you can have a quick and hearty meal, while paying little money, which is why there are always huge queues in front of the ticket offices. McDonald's cafes are located in 119 countries around the world, serving about 68 million people daily.

The "McDonaldization" of society has drawn criticism from the cafe's menu and the company's business practices. In 2003 in encyclopedic Dictionary Merriam-Webster even coined the term "macjob", meaning "a low-paying job that requires little skill and offers little opportunity for advancement." Previously, this word was used in the novel "Generation X" by American writer Douglas Copeland. Despite negative reviews, McDonald's remains the most popular food service chain in the world.

Year of foundation: 1878

Industry: production of electrical, energy, medical equipment

World-famous inventor Thomas Edison founded a company originally called Edison Electric Light. After merging with Thomson-Houston Electric, it received its current name and organized mass production of light bulbs.

Brand value:$33.7 billion

Cost dynamics:+2% for 2012

It is the world's largest non-financial multinational company. General Electric is engaged in the production of household and lighting equipment, medical equipment, aircraft engines and even locomotives. She was the first to organize the mass production of electric refrigerators and washing machines, and her iconic product is the M134 Minigun multi-barreled machine gun, first used in the Vietnam War.

Despite the fact that in recent years, General Electric's business has deteriorated somewhat, the company is still an industrial giant in its industry. It even launched a cost-cutting program and continues to restructure its business, which allowed it to increase profits by 49% in the 3rd quarter of 2012, to $3.49 billion. In addition, in 2011, GE ranked 16th in the Fortune Global 500.

Year of foundation: 1916

Industry: Automotive industry

Initially, the company was created by Karl Friedrich Rapp for the production of aircraft engines: the blue and white emblem of BMW was interpreted as an aircraft propeller against the sky. The company now claims the colors are taken from the flag of Bavaria, where BMW AG was founded.

Brand value:$26.3 billion

Cost dynamics:+18% for 2012

The popularity of this brand has always been very high, and after the "Bond" interest in it only increased: agent 007 traveled on the legendary BMW. A high-quality, reliable and fast car won the love and respect of consumers long ago. The success of the company can be called a foregone conclusion: many records were set on BMW aircraft engines, and Ernst Henne became the fastest motorcyclist in the world on a BMW motorcycle.

Today, BMW AG is the world market leader in the sale of luxury cars. One of the secrets of the company's success is its CEO Norbert Reithofer called maintaining the BMW brand: “For us, it's everything. First of all, a brand is a promise that the consumer will receive a product with a certain set of qualities, and a product under this brand deserves the attitude you expect.”

10.Cisco

Founded: 1984

Industry: telecommunications

The company was founded by married couple Leonard Bosack and Sandra Lerner, who worked at Stanford University. The name Cisco comes from the abbreviated San Francisco, and the logo is a stylized image of the Golden Gate Bridge.

Brand value:$26.3 billion

Cost dynamics:+7% for 2012

This is, perhaps, one of those "pillars" on which the entire modern telecommunications infrastructure and the Internet are based. It is Cisco that manufactures the highest quality network equipment, striving to provide customers with everything they need.

At first, the company was engaged in the production of only routers (network computers that forward data packets between different network segments. - Ed.), but since then its range has expanded significantly. Cisco now also manufactures universal gateways, cable modems, DSL equipment, video surveillance systems, servers. You can call Cisco a monopoly in its field, because the world's leading organizations and Internet providers turn to the company for products. In Russia, Cisco plans to participate in the creation of the Skolkovo innovation center by establishing the Academy of IT Professionals on its territory.

The rating is based on the list provided by Forbes magazine in 2012. The criterion for its formation was the assessment of companies' income over the past three years and the share of their profits in their industry. Also consulting firms Landor and PSB conducted a survey among consumers to create a ranking of their perceptions.

Text: Ksenia Menshchikova

Financial and economic Forbes magazine in 2013 published a list of the 100 most valuable brands in the world. Most of them are known to a wide audience, but there are also those that few people have heard of, at least some of us did not know about them.

1 Apple

American corporation, manufacturer of personal and tablet computers, audio players, phones, software.

2.Microsoft Corporation

One of the largest transnational companies producing proprietary software for various types of computing equipment - personal computers, game consoles, PDAs, mobile phones and others.

3. Google

The largest search engine on the Internet

4. The Coca-Cola Company

American food company, the world's largest manufacturer and supplier of concentrates, syrups and soft drinks.

5. IBM

A multinational corporation headquartered in Armonk, New York (USA), one of the world's largest manufacturers and suppliers of hardware and software, as well as IT services and consulting services.

6. McDonald's Corporation

American corporation, the world's largest chain of fast food restaurants

7. General Electric

American diversified corporation, manufacturer of many types of equipment, including locomotives, power plants (including nuclear reactors), gas turbines, aircraft engines, medical equipment, household and lighting equipment, plastics and sealants.

8.Intel Corporation

An American corporation producing a wide range of electronic devices and computer components, including microprocessors, system logic sets, etc. Headquartered in Santa Clara, California, USA.

9. Samsung Group

Industrial concern, one of the largest in South Korea chaebol, founded in 1938.

10 Louis Vuitton

French fashion house specializing in the production of suitcases and bags, fashion clothes and luxury accessories under the eponymous trademark.

11. BMW

German manufacturer of cars, motorcycles, engines and bicycles.

12.Cisco Systems

American multinational company that develops and sells network equipment.

13.Oracle

American corporation, the world's largest developer of software for organizations, a major supplier of server hardware.

14. Toyota Motor Corporation

Japan's largest automotive corporation, which also provides financial services and has several additional destinations in business.

15. AT&T Inc.

One of the largest US telecommunications companies and one of the largest media conglomerates.

16. Mercedes-Benz

Brand of premium passenger cars, trucks, buses and others Vehicle German automaker Daimler AG.

17. The Walt Disney Company

One of the largest entertainment financial conglomerates in the world.

18 Wal-Mart Stores

American retailer operating the world's largest retail chain operating under the Walmart brand.

19. Budweiser

Brand of beer.

20 Honda Motor Co.,Ltd

International industrial company, known primarily as a manufacturer of automobiles and motorcycles.

21. SAP AG

German company, manufacturer of software for organizations.

22 Verizon Communications

American telecommunications company, one of the largest in the United States and worldwide.

23. Gillette

Manufacturer of shaving accessories.

24. Nike

American company, world famous manufacturer of sportswear and footwear.

25. PepsiCo

American food company.

26. American Express

American financial company.

27. Nescafe

Nestlé's largest brand of instant coffee in the world.

28. L'Oreal

French company, world market leader in perfumery and cosmetics.

29. Marlboro

A brand of cigarettes manufactured by Philip Morris International since 1924.

30. H&M

H&M is a Swedish company, the largest in Europe retail network clothing trade.

31 HP

Hewlett-Packard - Large American company in the field information technologies, a supplier of hardware and software for organizations and individual consumers.

32. HSBC

HSBC Holdings plc, the HSBC bank, is one of the largest financial conglomerates in the world.

33. Amazon

Amazon.com Inc. is an American company, the largest in the world in terms of turnover selling goods and services via the Internet and one of the first Internet services focused on the sale of real consumer goods.

34. Visa

An American multinational company providing payment transaction services.

35.Siemens

German transnational concern operating in the field of electrical engineering, electronics, power equipment, transport, medical equipment and lighting, as well as specialized services in various areas industry, transport and communications.

41. IKEA

Dutch company, owner of one of the world's largest retail chains selling furniture and household goods.

42.Danone

French company, a well-known manufacturer of dairy products and other food products.

43.Audi

German automotive company within the Volkswagen Group, specializing in the production of cars under the Audi brand.

44. Ford

American automobile manufacturer, manufacturer of cars under the Ford brand.

46 Fox Broadcasting Company

American television network. Fox is owned by Fox Entertainment Group.

48. The Home Depot

American trading network, the largest on the planet for the sale of repair tools and building materials.

49. Accenture

Consulting company providing consulting services to organizations in the areas of strategic planning, optimization and organization of business process outsourcing, customer relationship management, management logistics processes, personnel management, introduction of information technologies.

50. Thomson Reuters

A media company formed from the April 2008 acquisition of Reuters by Thomson Media Corporation.

Every day, fashion trends are actively expanding and updating. This leads to the formation of new clothing brands. Each of them has a certain focus in the fashion world and has found its fans. Some couturiers had to work for years to make the meta a reality and gain worldwide recognition.

Brands for youth

Looking at the photos of young people, it becomes clear that they like clothes that will demonstrate their freedom. World brands listen to the opinion of their fans, creating a wardrobe that embodies audacity, courage, lightness and enslavement. Famous brands were too fascinated by this trend of style that many of them decided to stay in street fashion forever.

One of the most sought-after brands is Burberry. Burberry was its founder. In 1856, he was able to open a small shop, which after 100 years became a legendary brand. It is valued for its versatile and practical outfits. Feature outfits in black and beige cage, gabardines and trench coats.

The next youth brand is Lacoste. Its founder was the famous tennis player Rene Lacoste. He, quite unexpectedly for everyone, began to develop stylish youth clothes, which after a while won the hearts of many people. He specializes in the production of casual wardrobe, sportswear and sophisticated fashionable tandems.

Considering fashion brands of youth clothing, one cannot fail to mention such meters:

• Fred Perry;
• Stone Island;
• Massimo;
• Henry Lloyd;
• Tommy Hilfiger;

World brands

After fashionable clothing firms managed to gain fame and prestige, they tried their best to maintain it. To do this, they had to constantly invent fresh ideas that do not overlap with other brands. In addition, all clothes must be of high quality, because this is the only way to prolong the popularity. Today there is a fairly large list of logos, but let's focus on the most popular ones.

Louis Vuitton

This brand needs no introduction, as almost everyone knows about it, even a child. She specializes in tailoring high-quality bags, suitcases and accessories. Although everyone can find no less extravagant clothes for everyday wear.

Prada

This brand specializes in the production of suitcases, bags, outerwear. You can find almost everything in the assortment. Some people think that having some element of Prada is a sign of luxury. And this is true, because all products are exclusive and of high quality. But the cost is also high.

Chanel

The Chanel logo is named after legendary fashion designer Coco Chanel. She was able to showcase her style and introduce trousers into women's fashion, which for many years were considered exclusively male wardrobe items. The miniature black dress brought particular success to the Chanel brand.

Christian Dior

This firm demonstrated its products in 1946. It is distinguished by exquisite products. The brand specializes in the manufacture of shoes, clothing, perfumes, as well as skin care products. Distinctive feature trademark in simplicity, conciseness. In addition, the fashion house always pleases its customers with new and unusual collections.

Gucci

The world owes this brand to the famous designer Guccio Gucci, who first showed the world the results of his work in 1921. Since that time, his name has appeared in the list of "best brands". The house specializes in the production of leather goods, accessories, clothing and perfumes.

Giorgio Armani

It was formed in 1975. He gained wide fame due to the fact that he produces the most beautiful things that have gained popularity in high fashion collections. The brand is especially popular among young people.

Burberry

Thomas Burberry is considered the founder of this company. For the first time the world will see badges with the inscription Burberry in 1856. The company specializes in the production of high-quality outerwear and blankets. So far, the company has not lost its popularity. Moreover, it only increases every year.

Oscar De La Renta

This brand occupies a leading position in the fashion world. Today, many famous people and famous politicians dress up by buying wardrobes from this fashion house. It is unlikely that any major celebration could take place without the solemn dresses of this brand. Its founder was a young and promising designer. He gained his first fame after Jacqueline Kennedy purchased these clothes and decided to regularly update her wardrobe using the products of this fashion house.

Versace

For the first time, clothes with the emblem of this world brand could be seen in 1978. Gianni Versace is considered its founder. His clothes are used by many artists and people who are often in public. Models differ in luxury appearance, sophistication, sexuality.

D&G

This brand is quite young. The Italian company was published in 1985. Its founders are Domenico Dolce and Stefano Gabbana. Clothing models produced by this brand are distinguished by their beauty and elegant appearance. Thanks to this, the brand very quickly gained demand and world fame, which does not give up its positions to this day.

Popular brands of Russia and CIS countries

Considered the most popular brands in Russia and the CIS countries, it is necessary to mention the following:

• Calvin Klein,
• Zara.

Each of these brands produces their own original items of clothing, thanks to which it is possible to satisfy the tastes of people. different ages, position in the sociome and style.

If we talk about boys and girls who welcome the style of punk, military and grunge, then such famous companies are working in this direction: Marc Jacobs and Vivienne Westwood.
For young guys, girls who prefer the classics in tandem with a sporty style, the following global brands develop clothes:

• mehh,
• Ralph Lauren,
• Hugo Boss. (Hugo Boss)

For young people who like to dress stylishly, but are not afraid of bold decisions, it is worth considering the style of baby dollars and casual. Complementing the list of well-known brands in Russia are brands such as Befri and Desigual. For older women who, from the style of a business woman, want to transform into a mysterious stranger, you should choose outfits from the following companies:

• MaxMara,
• Nina Ricci,
• Sonia Rykiel,
• Valentino.

Fashion clothing brands are popular and very well-known brands. They lead the world market in the production of outfits, accessories, shoes and perfumes. They set fashion and style all over the world. They serve as a model of respectability, elegance and success. From year to year, fashion houses determine the wardrobe of women's, men's and children's clothing.

Secrets of success and popularity

But behind fame, fame and popularity are long decades of painstaking and hard work, successes and failures, ups and downs. In order to win fans and admirers, entire teams of experienced stylists, technologists, cutters and makeup artists worked in each fashion house. Well-known clothing brands present fashion not only as a way of self-expression, but they also indicate the style, taste, status and even income level of the haute couture wardrobe owner.

The names of well-known brands, as a rule, bear the names and names of their founders. And this is logical. Therefore, today the names and surnames of these talented people have become a symbol of fashion.

The most famous global clothing brands: list

Having gained prestige and fame, the brand is trying with all its might to keep them, constantly monitoring the highest quality of products and expanding its range. The emergence of new competitors in the fashion market forces designers to look for fresh creative solutions, continuously move forward and treat their product responsibly. After all, it is the quality and style that determine the further demand and popularity of products.

Well-known fashion brands make up quite a large list. But we will focus on the ten most popular and extravagant companies:

• Oscar de la Renta is one of the biggest names in the fashion world. Almost all celebrities and even presidents buy clothes from this house. Not a single event, not a single inauguration is complete without the evening dresses of an avant-garde company. The aspiring and talented designer became widely known in the 60s of the last century, when Jacqueline Kennedy first noticed and preferred this particular fashion brand.
• "Louis Vuitton" (Louis Vuitton) - a fairly well-known and promoted brand. He is popular with his admirers for the release of high-quality bags, suitcases and accessories. But casual and evening wear is also not in last place at this fashion house.
• "Prada" (Prada). Luxurious leather bags, suitcases, shoes, outerwear... The company's products include almost everything. The Prada trademark is associated with luxury for many, because it is really a very high-quality and exclusive product. And it's not cheap.
• "Chanel" (Chanel) - the name of Coco Chanel has been known for many decades, it has become a symbol of high fashion. This legendary representative of the fair sex introduced trousers into women's fashion, which until the twenties of the last century were considered a truly masculine wardrobe item. The little black dress brought trade brand"Chanel" huge popularity.
• "Christian Dior" (Christian Dior) - a luxurious and sophisticated Fashion House was founded in 1946. The company produces a ready-made line of clothing, shoes, perfumes, accessories and skin care products. The products are distinguished by simplicity of lines, conciseness and delight fans with new original collections.
• "Gucci" (Gucci). The founder of the famous brand Guccio Gucci opened his first store in 1921. Since then, his name has been on the list of the world's most famous fashion designers. This house produces leather goods, accessories, clothes and perfumes.
• Dolce & Gabbana (D&G) is a relatively young Italian brand. It was created in 1985 by designers Domenico Dolce and Stefano Gabbana. Thanks to the beauty and elegance of the produced models, the trademark quickly won the attention of fans and is kept in the top ten most popular brands.
• "Armani" (Giorgio Armani) - famous brand, founded in 1975, has made a name for itself as casual wear in haute couture collections. It is worth noting that this brand has been in great demand among young people for many years.
• "Burberry" (Burberry) - Thomas Burberry founded a fashion house in 1856 in England. The company has been famous for many decades for the release of high-quality models of outerwear and blankets. And until now, she remains at the peak of popularity.
• "Versace" (Versace) - founded in 1978 by Gianni Versace, the trademark very quickly gained popularity in the world thanks to the stars who appeared in public in the outfits of this brand. His models are distinguished by luxury, sophistication and sexuality, causing a wave of admiration.

Popular brands of women's clothing

Today, the fashion world has more than 300 stylish clothing brands, among which there are both well-known and popular ones, and those that are just gaining momentum. As you know, women are the most demanding and, in their own way, even capricious customers who are ready to spend a lot of time, effort and money choosing their wardrobe. Therefore, the list of the most popular includes such trademarks and clothing brands that are preferred by millions of the fair sex around the world:

• Chanel.
• Anna Sui.
• Kira Plastinina.
• Gloria Jean.
• Oodji.
• Gucci.
• Victoria's Secret.
• Mango.
• Colin's.
• Zara.

For our kids

Children's clothing brands pay close attention to safety and the highest quality products. The list of the most popular brands trusted by millions of moms and dads includes both foreign and Russian companies. The most famous brands of clothing for children:

• ALOLIKA is a domestic company. The company manufactures children's clothing from absolutely safe materials - from fabric to accessories.
• Baby Rose is a Turkish manufacturer of very beautiful dresses for girls. Models differ in smart design and high quality.
• Carter's is one of the famous American children's clothing brands. It is widely popular due to its high quality and reasonable prices.
• Friends is a children's clothing brand for toddlers preschool age from Thailand. Things look very beautiful and are made from environmentally friendly materials.
• Anco - children's products are made in China and Thailand. The models of this brand embody an unusual design and high quality.

Top 10 world shopping centers

Recently, it has been true that shopping (shopping and shopping) is a powerful stress reliever. And since many people try to spend their holidays abroad, respectively, to carry out shopping there, we took the liberty of listing the most popular cities in which exclusive boutiques are located. In them you can buy relatively inexpensive many things that offer the best clothing brands:

• Kuala Lumpur.
• Milan.
• Hong Kong.
• Singapore.
• Paris.
• Dubai.
• London.
• Las Vegas.
• Tokyo.
• NY.

Instead of a conclusion

As we can see, a whole army of professionals is trying for us. You can choose an outfit for every taste. It remains only to determine your style and follow it. Then you can always look at 100 percent!