MarketCall affiliate program - review and opinion. Target calls: we analyze incoming calls to evaluate marketing Earnings on affiliate programs from phone calls

Setting up an advertising campaign on the social network Facebook: "Advertising for Leads" ad format. In the vastness of the largest social network, there are more than a dozen options for advertising formats, ranging from simple display of ads that can not always work as you want according to the number of targeted hits, and ending with downloading a look alike audience.

Real estate, Facebook lead collection

We tested the collection of leads in social networks: an acceptable method for our clients, and this is the Real Estate segment (sale of apartments in new buildings) and Auto, where the share of callbacks is very high.

We decided to adapt the Facebook lead generation functionality to our goals, namely, to turn the leads collected from fb into calls in the MarketCall system.

Bundle testing

How they tested the bundle and earned more than 900,000 ₽. About 30 offers participated in the test, but in the first weeks we tested the model on one premium offer in the real estate segment with a call price of 9,000 ₽.

Lead processing methods:

In this CPA case, we will consider the integration of Facebook Lead Ads Account with Google Sheets via Zapier

We have created an advertising campaign with a lead collection form, where there are phone, full name and e-mail fields for entering the relevant data. All leads fell through Zapier to Google Docs. To integrate your Facebook Lead Ads Account with Google Sheets, follow the link and follow the instructions. Find the link you need, for our purposes, “Create rows on Google Sheets for new Facebook Lead Ads leads” (List of integration options at the end of the page) will do. Before starting, you must first create a Google table with the necessary fields in accordance with the previously created form in fb. In our case, these are Full name, Phone and email.

As soon as all integration tests pass successfully, you can open access to the table to the Marketcall manager. The main thing is that one table or sheet corresponds to one program for the offer.

Call-center (Broker), receives an application from Facebook and enters it into the system. When contacting a client, the Broker asks if the offer is relevant and, if he receives an affirmative answer, then connects him to the advertiser without interrupting the connection. If the completed call satisfies the requirements of the offer, then the webmaster receives a well-deserved income.

Residential complex with a magnificent view from the windows

The test began immediately with the premium segment BALCHUG RESIDENCE, a residential complex with a magnificent view from the windows of the Moscow Kremlin:

RK was launched in early January, and the collection of leads lasted until mid-March. We collected an audience through a pixel on our thematic portals and, based on the collected data, created similar audiences. We divided them by age 30-35 and 35+ with an equal distribution for M/F, set standard display placements.

We noticed one Lifehack - to get more reach in Facebook ads, you need to use video ads. The FB algorithm gives preference to video advertising. So we did.

Automatic bid control not working

We immediately realized that automatic bid control does not work. At first, he showed the worst result. All budget optimization was done manually.

We also noticed that a feature of Facebook is that, contrary to popular belief, 60% of men leave applications against 40% of women. However, the audience for each offer was edited, and this material is enough for a separate article.

During the activity of the Republic of Kazakhstan, 250 leads were collected for one BALCHUG offer, which led to 136 calls to MarketCall, of which 83 were charged:

Bundle scaling

After three weeks of testing on one offer, we decided to connect about 30 more offers to the bundle. When choosing, we were guided by key indicators: limits (number of calls in the system), ICR (average number of targeted calls per day) and cost of a call in the system.

Numbers for all offers: 588 conversions, 509 calls

In addition to leads, BALCHUG received 588 more conversions with an average lead cost of 614.25. IN

market call 509 calls were recorded, of which 336 were billed.

conclusions

The use of leads from Facebook showed a higher conversion compared to the traditional traffic flow to the landing page, since potential customers had a minimum of information, and they could get it only by leaving their contact details. Also, this is not yet a very competitive environment, which significantly affects the rates per lead.

Marketcall is a unique affiliate system that works by calls. The system contains a number of offers that are superior in terms of profitability to existing analogues on the market. The essence of the system is that the partners.
MarketCall (webmasters) place advertising information on their resources and earn money for calling potential customers on advertising.
At the same time, advertisers receive an additional powerful channel of incoming calls from interested customers. Moreover, they set the cost of the call themselves.

What we offer webmasters:

• A large list of highly profitable offers. In the MarketCall system, you can work in a variety of segments that are not present or poorly represented in other affiliate programs. And the cost of a call can reach 9000r.
• Transparent system of monetary accruals. You always know how much money you have earned. How much has been paid, how much will be paid. All information is available in a single window.
• Possibility of additional monetization of current resources. It's no secret that some CPA clients simply walk away by making a phone call. Easy integration will allow you to start earning additional income without interfering with your earnings in other systems.
• A huge list of allowed tools. For most advertisers, it doesn't matter where the call came from, the main thing is that it be targeted.

Monetization of all types of advertising channels:

You are not limited by the choice of customer acquisition channel, you can work in mobile, TV, radio, outdoor and many other areas.

• High pay for the target action. Higher payouts compared to other affiliate systems due to high rates. In some areas, the cost of a call varies from 1500 to 9000 rubles.
• Hold from 2 weeks. As a rule, the hold does not exceed two weeks, which allows you to make a profit much faster than in other affiliate systems.
• Weekly payments. Payments to publishers are made weekly with no restrictions on the minimum amount, which distinguishes the MarketCall system from its competitors.
• Referral payout system. The referral system allows active webmasters to earn up to 5% of the earnings of attracted partners.

You are required to: using the advertising tools provided by us, convey the advertiser's offer to the target audience. You can attract customers from all possible sources. Improve conversion and content. Everything else is our concern.

You are not required to: redirect traffic to the advertiser's website. You can work with clients on your own advertising platforms.

How to start earning in Marketcall?

Register in the system (if not already registered). Fill out the form. Pass an interview with our manager, where you will tell in detail how you plan to attract customers, and for sure, you will be given access to the system. It is important to understand: we open access only to those who are serious about working, who are going to attract customers, and not engage in fraud (for this, an instant ban with freezing of all funds is provided). Therefore, the presence of active accounts in other partner systems will be a definite plus. Details about the operation of the system on the site - http://www.marketcall.ru/how_it_works

Important: This is a beta test of the MarketCall system, so please contact us if you have any questions or problems. We will try to resolve them promptly. We will also welcome any wishes and ideas for the development of the system in the future. At the moment, offers are being added to the system. So over time there will be many more. By the way, it's time for experienced referrals to get more referrals to the first affiliate system for calls in Runet.

Today we will talk about affiliate program MarketCall- Pay per call.

This is a very specific affiliate program, but, as practice shows, it is quite profitable.
I have been working in the marketcall since March 2016, I have experience and understanding of the work. I hope this article will be useful to you.

By the way, you can register for MarketCall by clicking HERE.

As I said, MarketCall is a pay-per-call affiliate program. Advertisers pay us for a call from a potential client who contacted them through our special personal number.

Those. works like this:

• We rent a mobile (free) or landline (paid) phone number. There are quite a lot of rooms, there are even numbers 8-800 ..., but they are provided on request through a personal manager.
• Choose the offer you want to work with. Basically, there are two types of offers in the market call - real estate in Moscow and the Moscow region and cars (from the domestic auto industry to German and English premium cars).
• After that, the personal manager checks the availability of the offer for us, checks the permission of the advertising source and approves the program.
• Then the most difficult and interesting process of attracting customers begins. You can use everything that is not prohibited. The most popular sources of attracting traffic: bulletin boards, contextual advertising, targeted and teaser advertising, banners. There are a lot of options, the main thing is to be able to understand this and there will be a profit.

The main thing is not to break the rules, not to try to cheat the system, not to ask friends to call, etc. You will be calculated 100% and blocked.

How to pass account moderation in MarketCall?

At the very beginning of the journey, you need to register in an affiliate program. This is a rather difficult path, because. skip webmasters only with experience with other affiliate networks. Or you need to be a specialist with specific traffic sources.

When filling out the questionnaire, you will need, in addition to entering your full name, a phone number:

1. Describe your experience with other affiliates.
2. Tell us about your experience with advertising sources.

In both cases, you will need to provide high-quality screenshots, where statistics from your personal account will be visible.
Screenshots should also include: the address bar, the start panel, where the date is visible.
Here is an example of good quality screenshots:

• Screenshot showing experience with

• And this screenshot shows the experience with the Zorka.Network affiliate program

By providing such screenshots, we are guaranteed to get into the system and be able to start working.

But what should a novice webmaster who has no work experience do?
There are only two ways:
1. Gain experience in other networks and study advertising sources.
2. Embellish your experience and ask friends to provide such screenshots. But I do not recommend to do this, it is at least not beautiful and forbidden, but at the maximum - blocking without the possibility of re-registration. All at your own peril and risk.

MarketCall analogues - do they exist?

To date, MarcetCall is the only automated affiliate program in Russia and the CIS. Everything in the system is so thought out and made for the webmaster that it is a pleasure to work.

On the Internet, you can find affiliate programs with the same offers as in the market call, but the work is carried out on request and, often, without issuing a phone number for calls, only sending an application. Plus, the pay is much lower.

Review of MarketCall

After working with MarketCall for over a year, I have a pretty clear opinion. The system pays stably, payments once a week. Delays can be up to 5 days, but this is not particularly critical (for me personally).

Payments are made to:

• Web Money Wallet
• Qiwi wallet
• Yendex Money
• And also to the current account of an individual entrepreneur or LLC. By the way, when choosing this payment system, you will receive + 6% to the payout. This will allow you to cover the USNO tax.

Managers are all adequate and quickly solve this or that problem. They help to resolve the issue with the advertiser and, most often, in your favor.

Life hack. If you don’t know what offer to work with, write to your manager. He will recommend an offer that works with a specific traffic source.

Many will ask the question, how much can you earn in the MarketCall system?

Personally, I know people who earn from 300,000 net rubles per month. Of course, it takes a lot of effort and hard work.
The schedule of my work with maretcall is about 2 hours a day. Then I go about my business.
Here is one of the screenshots: