Business plan for opening a cafe from scratch. Ready-made cafe business plan How small cafes are designed for

This sample is intended for opening a small cafe in the Ulyanovsk region, in order to extract national assistance (grant). The name of the streets is borrowed conditionally. When compiling a ready-made example of a business plan for a cafe, it was assumed that the enterprise would be located in the middle of the village of Novoselki, Melekessky region, Ulyanovsk region, at a distance of 10 km from the town of Dimitrovgrad. This project is intended to be implemented in order to reduce taxation and simplify economic reporting. The organizer of the business plan is a private entrepreneur Ivanov Ivan Ivanovich.

Goals

A step-by-step opening of a cafe from scratch is planned in order to provide visitors with high-quality services in the field of the catering industry and the sale of related products. In addition, services for holding holidays and other events on the premises for people with a mediocre degree of income.

The organization being created is equipped with the latest production equipment, furniture, and other assets, including at the expense of the businessman's personal money and subsidies (grants) to young small businesses from the budget.

No. p / p	Name	Quantity Human
1	Cook	1
2	support worker	1
3	Security guard	1
4	Bartender	1
5	Administrator	1

The range of cafes according to the business plan will include:

• hot first courses;
• hot and cold drinks;
• salads;
• ice cream, cocktails;
• desserts, pastries;
• vegetable side dishes;
• fresh fruit juice.

During the day time, the cafe will mainly eat local residents working in the village. At the beginning of the article, it was already noted that the number of such people will increase along with the growth in the number of business entities. In addition, an appetizing and satisfying lunch will be provided to all who wish to drive along the Dimitrov-Kazan highway.

In the evening, the guests of the institution will be the younger generation, who will make appointments in our cafe-bar.

Our cafe has a wide variety of dishes to choose from. The variety of the food list will make it possible. Moreover, anyone will be able to choose what he likes to taste.

Suggested meal choices:

• Salads - (olivier, modest, vegetable, cabbage, caesar, liana, cheese);
• Snacks - (cheese, sausage preparation, with vegetables, fish, etc.);
• Liquid dishes (soup, borscht, pickle, etc.);
• Hot dishes - (dumplings, manti, meatballs, meatballs, fried beef, chicken legs);
• Side dishes for meat - (potatoes, rice, buckwheat, pasta, peas, etc.);
• Dessert;
• Alcohol.

This is a list of dishes in the business plan for opening a cafe from scratch. In the future, the choice is planned to increase.

marketing plan

Calendar plan

The main tasks of opening a cafe from scratch, in order to start a profitable business, are:

• Carry out coordination actions in accordance with the decision on the building lease agreement;
• Conclude an agreement for the receipt and installation of the required equipment. For this purpose, it is planned to spend 5178.66 dollars purchased in the grant aid option and 258.07 dollars of personal money;
• Purchase the necessary equipment to get started. In this period, you should spend about 2071.46 dollars;
• Carry out repair work;
• Get the necessary permissions to open a cafe;
• Conclude contracts for the supply of material and products.

Financial plan

The list of the main stages of the cafe project and the need for financial calculations for their implementation:

No. p / p	Project stage name	start date	expiration date	Stage cost, USD
1	conclusion of a lease agreement	01.08.17	10.08.18
2	purchase of equipment	September	October	5436,73
3	buying furniture	September	October	2071,46
4	room decoration	September	October	4920,59
5	obtaining permits	September	October
6	conclusion of contracts for the supply of raw materials, products		October
7	Beginning of work		november
Total				12428,78

In the example of a business plan, the cafe reaches its cost after the second month of work in all categories, except for the organization of set meals. Such a service will pay off after the opening for the sixth month. This problem is not quickly resolved. The institution needs some time to establish its reputation and learn the habits of consumers.

How much money do you need to open a cafe

In order to open such a cafe from scratch, you need 12428.78 dollars, of which:

• subsidy (financial assistance) – $5,178.66 in the form of a grant from the regional budget;
• personal funds - 7250.12 dollars.

No. p / p	Name	Quantity	Price, USD
1	Meat grinder	1	391,85
2	Cutlery rack	1	307,27
3	Counter for cold snacks	1	807,87
4	Marmite first courses	1	529,95
5	cash cabin	1	379,77
6	Food warmer second courses	1	719,83
7	Refrigeration cabinet	1	441,91
8	Washing bath	1	75,09
9	Production table	1	68,19
10	Electric stove	1	554,12
11	Cabinet oven	1	700,85
12	fryer	1	113,93
13	Rack	1	104,44
14	Chest Freezer	1	241,67
	Total		5436,73

Which OKVED to choose

• 30 - restaurants and cafe-bar. Manufacture, sale directly at the production site, sale of drinks, provision of public catering in railway cars and ships, sales outside the company;
• 63 - sales of products through special machines;
• 40 - work of bars;
• 52 - delivery of goods for catering.

Documentation

First of all, you need to register an individual entrepreneur. are issued directly at the site of the future enterprise, with local authorities.

You also need to have:

• Building lease agreement.
• Permission from the Sanitary and Epidemiological Control Service.
• Help from the fire department.
• Approved ready-made business plan for a cafe.
• Licenses for the sale of alcohol and tobacco products.

Licenses

After registering an "LLC" (or individual entrepreneur) with the tax authorities, you can begin to certify products and obtain a license for the sale of alcoholic beverages (if only beer and soft drinks are traded, a license is not required). In addition, it is necessary to conclude an agreement on protection, since in its absence a license will not be issued.

It is also necessary to purchase and issue a cash register, conclude an agreement for its maintenance. (According to the new requirements that came into force on March 31, 2017, the retail sale of alcoholic beverages, even when providing catering services, is carried out only using a cash register registered with the tax office, regardless of the tax payment system used by the owners of the enterprise).

At this point, all permits for the right to operate from the SES (conclusion that the institution will operate as a catering point), fire protection (confirmation of compliance with fire safety standards, the presence of fire alarms and other fire prevention and extinguishing measures), Rospotrebnadzor ( conducting an examination for compliance of the premises with all sanitary standards) - must be ready. According to calculations, the average time for processing all the necessary papers is about 2 months.

Before you start writing a business plan for a cafe, you should think it over and make a final decision on which niche in the catering industry is better to choose. It is better to invest money in the right idea once than to be at a loss and become bankrupt later.

When choosing an industry in which to implement a successful business, many entrepreneurs prefer the catering industry. This is well justified.

Opening a cafe is a great way to start a business.

Such projects usually pay off quickly and bring big profits in the long run.

That is why all kinds of coffee houses, pizzerias, coworking centers, cafes appear at every step.

We will figure out what actions need to be taken to open a cafe so that it becomes popular. How to open a cafe? We will draw up an approximate business plan, but first we will deal with the features of this area.

Why cafe

In Russia, the catering segment is considered quite free, despite the demand for such a business.

This is because half of the establishments close during the year.

The situation can be explained by a lot of competition, an unsuccessful concept of institutions or poor-quality services.

That is why it is so important to draw up a cafe business plan. Those who approached this responsibly manage to successfully operate in the market.

Each new cafe has its own characteristics, which invariably attracts visitors, some of whom become regular customers.

There are plenty of reasons why such a business is in demand among newly minted entrepreneurs:

• growth in the well-being of the population;
• striving for a modern way of life;
• the opportunity to communicate in a relaxed comfortable environment;
• development of office centers and shopping and entertainment complexes, whose employees need to eat;
• interest in thematic institutions;
• the existence of lovers of culinary delights, as well as bachelors;
• celebration of celebrations.

Planning as a basis for success

It is important at the very beginning to honestly assess your strengths and capabilities.

Indeed, in order to feed people, it will be necessary to obtain a number of permits (IP, sanitary and epidemiological service, firefighters).

Subsequently, all standards and norms must be strictly observed. When “laying the foundation”, a competent and attentive approach is important, otherwise additional costs cannot be avoided.

The organization of the cafe should not be the result of yesterday's "insight" with this idea. Any business needs to be calculated to the smallest detail!

This is the secret of a successful business. The result begins to form with the planning of indicators: budget, scope, timing of the launch and implementation of the project.

The success of the enterprise rests on these three pillars. Think about how much you are ready to invest in a cafe, how long will it operate and how long will the investment pay off?

If you are able to answer these and a number of related questions, moreover, you understand the relationship between all processes, then your project to open a cafe will certainly bring significant income.

The level of service provision in a cafe is simplified compared to a restaurant, so there is no need to perform a super task.

Let us consider in detail what issues need to be given maximum attention.

Permits and Required Documentation

The organization of a cafe requires a mandatory solution of such legal issues.:

• business registration;
• choice of taxation system;
• collection of documents (lease agreement; permission to place a public catering establishment in a specific room; results of a medical examination by staff);
• licensing (for trade activities, sale of tobacco and alcohol products);
• registration of cash registers;
• conclusion of contracts for: garbage disposal, fire examination, fire alarm, panic button (security), deratization and disinfection, accounting support;
• obtaining the conclusion of the SES (on the compliance of the selected premises with all sanitary standards);
• obtaining permission to carry out activities from the fire safety authorities;
• signing contracts for the supply of products.

In any case, you will not be able to avoid the documentary component, so use all your strengths and connections to resolve the issues listed.

Planning to open your own cafe should be based solely on sanitary standards. Customizing the project for them is not the best solution.

All rules for catering establishments regarding compliance with sanitary standards are reflected in the provisions of San Pin 2.3.6.1079-01. Following them is a manifestation of respect for the clients who provide your earnings.

Market and competition analysis

Analysis of the catering segment is very important. It will help you find out which type of cafe is most in demand, and which one will be a novelty. Initially, you need to define the following parameters:

• the total number of the population and the proportion of young people and people of working age in it (they will make up the main contingent);
• the average level of income of residents;
• a breakdown of the number of cafes by niche;
• territorial location of establishments;
• demand and supply for services;
• average check size.

By comparing all these parameters, you will be able to understand the trends inherent in the market, correctly build a pricing policy, create a menu and choose the concept of an institution.

Then study the activities of such institutions in your city, analyzing their pros and cons, the target audience.

The flaws that competitors make are especially important.

Try to avoid them by improving the best practices and contributing your ideas.

It is important to identify the factors that determine the attendance of an institution in a particular place. If you have free funds, market analysis can be ordered from consulting agencies.

In this case, a professional niche assessment with detailed details and a forecast of industry trends is provided. If the prospects of your idea turn out to be illusory in fact, such companies will select a project that is more profitable.

Selecting the type of institution

The budget is planned on the basis of a business plan, based on the type of cafe. Focus on both your own preferences and the number of similar establishments.

Children's cafe - interior

Today cafes are considered promising on the market:

• children's;
• vegetarian;
• Internet cafe;
• with karaoke;
• hookah;
• sushi bars;
• franchised;
• fast foods (providing takeaway food);
• anti-cafe (paid for the time of stay, not the cost of dishes on the menu);
• thematic (literary, sports, musical, national style, etc.).

Whatever type of institution you choose, take into account the specifics of institutions. For example, the presence of dishes "from the chef" and the branded labeling of cutlery are characteristic of the artsy restaurant style. Do not pursue luxury you do not need, this will only entail extra costs.

But bags of sugar, on the packaging of which comics from your institution are depicted, will be just right. You can also make napkins with a logo or name, a special uniform for staff or a compliment from the establishment to regular customers.

Remember, "zest" is always welcome, no matter where - in the menu, interior or service.

Location selection

If you are counting on a wide audience, make sure that the location of the cafe is convenient for people:

• was in the first zone of visibility;
• disposed to rest (absence near busy highways and noisy highways);
• provided parking and transport access.

Location, of course, affects the attendance of the institution. You need to choose places with high traffic (central squares, walking areas, shopping and entertainment centers, railway stations and metro stations) or focus on the main idea.

The concept is an important factor in determining the location of the institution. Understanding the target audience will help you choose the right area, street or shopping center. For example, youth cafes can be placed near the main places of entertainment in the city, cafes for vegetarians - near the centers of spiritual practices.

In the case of the main focus on business lunches, you should choose places near business centers in the business districts of the city. In a residential area, you can count on banquets, near motor transport hubs - on quick snacks.

Coffee houses are popular in the city center, because it is convenient to meet there to talk about some business for 15-20 minutes.

Features of the room and interior

The premises for the cafe can be bought, built or rented. When choosing, the following criteria are taken into account:

• rent or cost;
• room dimensions;
• the presence of halls and utility rooms;
• layout;
• proximity to public transport stops;
• remoteness from automobile, pedestrian traffic;
• number of storeys (preferably the first one);
• availability of entrances and exits (preferably from the street);
• "Labyrinths" indoors;
• window exit (great if the room is located at the intersection, and the windows face 2 streets);
• view from the window;
• availability of ventilation systems;
• compliance with the norm (firefighters, SES);
• the condition of the electrical wiring (what is the maximum load the room can withstand);
• previous purpose of operation of the premises;
• the need for repair or restoration.

It is necessary to clearly understand how many halls and seats in them for guests will be needed to implement your idea on a full scale. The best option according to the law is an area of ​​280 m² / 50 seats.

Do not forget to calculate, in addition to the area of ​​\u200b\u200bthe dining area, the dimensions of the kitchen, toilet rooms, storage spaces, staff rooms, accounting, management. The more accurately you draw a plan, the clearer it will be for you and investors, and the more likely it is to bring the project to life in its original form.

Interior design should match the name of the cafe and reflect its concept. Come up with some kind of "chip" that will help attract customers and make the institution recognizable in the market. This can help designers, decorators, florists, marketers.

We can recommend a win-win trick that will attract the attention of guests - fresh flowers on the tables. It's not that expensive, but it always "works". For a themed cafe, the idea should be traced in absolutely everything: from paintings and musical accompaniment to staff uniforms and names of dishes on the menu. This is a prerequisite for such establishments.

Don't skimp on the budget to beat the idea. After all, it is this factor that allows you to inflate prices on the menu. Remember, in the right atmosphere, the client loses a sense of time and reality, a feeling of relaxation arises. This can compensate for the shortcomings in the kitchen and service.

Equipment

The amount of the estimated cost of purchasing equipment for the full-fledged operation of the cafe depends on the business plan, which sets out the list of dishes that you are going to offer visitors.

Some products must be stored under certain conditions. This may require additional lockers. Others require special processing devices. Evaluate all the nuances of cooking before adding them to the menu.

For a cafe, a standard set of equipment includes:

• plates;
• cutting tables;
• grill;
• refrigerators and freezers;
• combi steamer;
• washing equipment;
• dishes;
• kitchen equipment (mixers, coffee machine, slicers, microwave ovens, blenders, toasters, etc.).

Also calculate the amount of furniture, lamps, decorative elements, dishes, textiles, appliances and appliances necessary for decorating the hall.

It is advisable to divide the estimate (calculated in the business plan) by type of goods (kitchen equipment, furniture, plumbing, interior elements). This will allow you to receive volume discounts when delivering products.

Staff

It is undesirable for a new institution to risk its reputation from the first days by hiring unqualified staff. It is foolish to hope that employees will learn everything directly at the workplace.

Food that doesn't taste good or doesn't match the name will turn customers away from you once and for all. The impolite and awkward staff, dirty dishes, "stale" halls do not contribute to the popularity.

It is important that employees are:

• cultural;
• smiling;
• professional;
• healthy;
• neat;
• interchangeable.

To operate a small cafe, no more than 10 employees working in shifts will be needed:

• 2 cooks;
• 2 waiters;
• 2 washers;
• 1 bartender-cashier;
• 1 administrator;
• 1 accountant;
• 1 cleaner.

We compose the menu

To work, you need a basic and banquet menu, developed taking into account the specialization of the institution.

It is important to work out a meal plan:

• diet menu;
• children's menu;
• business lunches (complex lunches);
• compliments for guests;
• alcohol card.

Try to avoid banal names of dishes. Introduce something unusual or change the names.

The breadth of the range is welcome. However, it is worth observing the measure. Too many dishes on the menu indicate that they are prepared from semi-finished products or stale products in violation of sanitary standards.

In addition, choose only trusted suppliers. Random purchases at low prices can turn into a big problem.

A standard full menu should contain up to 50 dishes and up to 50 items of various drinks. This is quite enough. It is better to update it every quarter, as well as for the holidays (Halloween, Easter, New Year, etc.).

Advertising and PR

An advertising campaign can be carried out once, but it is better to do it on an ongoing basis (in this case, these costs must be included in the cafe business plan). When developing a marketing policy, consider two components of a successful campaign:

• internal marketing (implies ensuring the maximum level of competence and loyalty of the staff);
• external marketing (implies a series of activities to generate demand from potential customers). You can use:
• billboards;
• posters;
• advertising booklets;
• business cards;
• discount flyers;
• radio advertising.

Something can be distributed in shopping malls, office centers, crowded places. Good partnership option. You place taxi business cards in your place, they, on the contrary, advertise you. At the same time, mutual small discounts on each other's services will have a double effect.

It is appropriate to create pages and groups in social networks, as well as place information about your cafe in thematic directories. Of course, if the budget allows, you can make your own website. But remember that it needs to be promoted. This is costly and quite difficult.

Therefore, it is better to postpone it until the cafe is “untwisted”. Think about how to keep your customers. Perhaps you should introduce loyalty programs for regular customers.

Profitability

The profitability of such institutions depends on:

• scale of activity;
• the location of the object;
• institution themes;
• working hours;
• the quality of the "kitchen";
• staff qualifications;
• pricing policy;
• amenities and atmosphere;
• the amount of investment.

For example, now fashionable Internet cafes and anti-cafes have a profitability of about 100%! But they are in demand only in metropolitan areas.

The children's cafe is characterized by a profitability of about 30%. Equipping a children's playground with animators and hiring a confectioner can double the profitability of such an establishment.

Cafe business plan with calculations

Here is a brief example of a business plan for opening an Old City cafe.

Target: organization of a compact cafe or pastry shop.

Description of the project. Cafe "Old City" is located in the old part of the city (which is reflected in the name) in a rented room with 1 hall (capacity 40 seats) and 1 kitchen area.

The premises used to function as a cafe, so the cost of purchasing equipment will be reduced.

It is supposed to open an institution with the concept of national cuisine in a low price category.

The average price of a check is expected to be $5.5. Target audience: students, employees of the office center, tourists. Working hours: 10-22 daily.

Market analysis. The place is popular for walking among residents and visitors of the city. There are a lot of similar establishments, with a similar concept - only one.

Competitive advantages will be obtained by extending the cafe's opening hours by an hour, holding "dish of the day" campaigns, and reducing prices by 5%.

Marketing policy. Large-scale advertising will be carried out once. Further, it is supposed to advertise through social networks, the sale of booklets, discount coupons and business cards.

Equipment. Most of the equipment in the room is (in good condition). Need to buy:

• refrigerators - 2 pcs.;
• microwave oven - 1 pc.;
• bar counter - 1 pc.;
• production table - 1 pc.;
• new tables for visitors - 10 pcs.;
• armchairs in the hall - 40 pcs.;
• hangers - 2 pcs.

Staff. According to the plan, it is supposed to hire 6 employees: administrator, cook, waiter, bartender, washer/cleaner, accountant (incoming).

Financial indicators. The costs will be:

• rent - $ 2 thousand / month;
• purchase of products (including alcohol) - $ 3 thousand / month;
• utility bills - $ 1 thousand / month;
• cosmetic repairs of the premises - $ 2 thousand;
• furniture - $ 5 thousand;
• equipment - $ 7 thousand;
• advertising - $ 1 thousand;
• payroll fund - 3 thousand $ / month. (including deductions).

Investments in the amount of 40 thousand $ / month are expected. Projected net profit - 3-4.5 thousand $ / month. The return on investment is 1-1.5 years. The planned income is possible at 50% load. The profitability of the cafe is 30-40%.

Summary

Many of us visit cafes. Some want to have a bite, others want to celebrate a joyful event, others want to meet friends, and others want to hold business negotiations.

For urban residents, this is the norm of life, and for entrepreneurs, it is an interesting and promising type of business.

Stylish cafe - opening

The organization of a cafe seems to be quite expensive, but the efforts and invested funds will pay off with a vengeance if you approach this issue correctly and balanced.

The most important component in this case is a detailed business plan with all the necessary calculations.

What you need to open a cafe in Russia: choosing a cafe format + advice on choosing a room + equipment costs + staff in a cafe + monthly costs + an approximate calculation of payback.

Where in the summer you can quickly take a break from the heat and the smell of hot asphalt? Where to warm up in winter, and hide from the rain in spring and autumn?

Of course, in a cozy cafe where you can not only warm / cool down the body, but also eat and drink while chatting with friends. You can also celebrate the end of the working week or the birthday of the child there.

It turns out that a cafe is a universal thing that is in demand at any time of the year. Therefore, if there is demand, then there will be a business that can make good money in this niche.

What you need to open a cafe or a small restaurant- in our article.

How to start the launch of your cafe or mini-restaurant?

To open a cafe, you need to remember a simple step-by-step plan:

1. Analysis of the place (the area where the cafe will be located).
2. Analysis of the target audience (who will be your main client).
3. Selection of the cafe format (for the needs of this very audience).
4. Registration.
5. Personnel selection.
6. Purchase of equipment.
7. Advertising campaign.

1) The place you need to open a cafe.

The first three points of our plan can be briefly called "market analysis". What you need to open a cafe or restaurant in the first place is a demand analysis.

Since this business is stationary, special attention should be paid to the selection of a place for your institution. As well as the room.

The first and most important indicator for traditional cafes is organic traffic: how many people will pass by the establishment.

Depending on the average level of wealth in your area, one establishment can have from 5,000 to 20,000 people.

For this reason, where traffic is high, cafes and restaurants literally stand one on top of the other and do not burn out, generating a good income.

If this is the center of the city, around which there are metro stations, business centers, various shopping and entertainment centers, etc., then this is an extremely advantageous location. But the competition there is extremely high - most likely, the best places have already been rented by someone.

In a residential area of ​​Moscow, 5-6 thousand inhabitants may be enough to pay off one cafe, but outside the European part of Russia, even 20,000 people may not justify the investment.

But here a lot still depends on the format of the cafe / mini-restaurant and on what kind of audience you are counting on.

2) The format of the institution.

Here are 3 examples of a variety of cafe formats designed for different audiences:

1. Summer cafe.
2. Youth cafe.
3. The cafe is a complete restaurant.

Summer microcafe a couple of tables near a small outlet can pay off in a week - the costs there are minimal, you don’t need special permits (you won’t cook there), the staff is also not particularly needed (only the seller).

Nothing is cooked there, but only bottled soft drinks and cold snacks such as chips or dried fish are served. Well, maybe some simple sandwiches. This is the easiest and cheapest option for your business.

However, the summer cafe has its serious disadvantages.

First, it is essentially a temporary job. If you have a stand with chips, ice cream and beer, then setting up tables with tents will not be difficult. But you shouldn't start it as an independent business.

Yes, in warm countries this is one of the most popular options for simple earnings, but our winters do not contribute to comfortable outdoor recreation.

A summer cafe can cost 20,000 - 40,000 rubles. per month, and its profitability will be very different. For example, in crowded places (on the highway or in the same market) - the same amount, but per week. However, on the periphery, where there is no human traffic, it is unlikely to be super profitable.

In addition, you need to get approval from local residents, because cheap alcohol attracts not the most presentable contingent.

Youth Cafe with self-service or "anti-cafe" is often an order of magnitude cheaper than the classic - with waiters, a bartender, etc.

Since this option is very flexible, it is not possible to specify the exact amount of expenses.

Classic cafe/mini-restaurant will require three to four tables to open, a couple of waiters, an average menu and no additional entertainment: only food and nothing more. This can be quite profitable if there are other places nearby where people work or play.

However, with a favorable location, a youth cafe-restaurant can be a very profitable business. However, not only the place determines its success, but also something else.

What do you need to open a cafe - a standard one, without any special innovations? That's right - delicious food at reasonable prices.

3) Average check: the way to the client's heart is through the stomach.

For example, there are two cafes / restaurants, in one the average check is 200 rubles, and in the other - 900: where is the service better? Obviously more expensive.

Here is an example of an average check for Russia in the middle lane:

But you need to understand that the “average check” is like the “average temperature in the ward”.

At a traditional cafe/restaurant, the day is divided into peculiar segments of activity and downtime. So, if in the morning, immediately after the opening, the average bill can be around 200 rubles. (coffee, bun and salad, for example), then by lunchtime the amount can run up in the amount of 300 - 350 rubles. per person.

By the night you need to prepare more thoroughly, because then the average bill reaches 1000 or more. Especially if it's Friday night.

If you cannot decide which cafe / restaurant to open and what prices to set, then hire an agent for economic intelligence. This work is not permanent and is paid accordingly - approximately 10,000 rubles.

The task of the scout is to walk through all the establishments in the area you have chosen, look at their arrangement, read the menu, try the "signature" dishes and tell you how to do it better, cheaper, etc.

Registration and preparation of the premises

If you know where and for whom you will open a cafe / restaurant, then it's time to officially register.

For ease of calculation, let's take the most popular cafe/restaurant format in Russia:

1. The average check is 400 rubles.
2. Seats - 50.
3. Location - near the business center, the area is central, but not historical (without tourist traffic).
4. Target audience - office workers.

This institution belongs to the middle category, therefore, its registration will require status.

The fact is that individual entrepreneurs simply cannot get some licenses, there will be special difficulties when registering the sale of alcohol.

However, there is nothing overwhelming here. Here is what you need to open a cafe/restaurant as an LLC:

In parallel with registration, you need to deal with the design of the premises. The fact is that some permits must be obtained before you rent a room to open a cafe / restaurant, and others after, when the room is ready to receive visitors.

So, when everything is ready, checks from the Sanstation or the fire inspection may come to you, but the Federal Tax Service checks your documents at the stage of business registration.

1. Premises for opening a cafe.

So, a room for our format of a classic cafe / mini-restaurant for 50 people needs to be rented with an area of ​​150-160 sq.m.

If we assume that the cost per square meter will be 500 rubles, then in total it will be necessary to pay about 80,000 rubles. per month .

As you understand, rent in the very center of the city will cost an order of magnitude higher, especially in Moscow, but you can also find it cheaper in a residential area.

Finding a room already prepared for a cafe / restaurant is a great success, so you need to be ready for a large-scale renovation. Do not forget about the prices for building materials, the cost of finishing the premises, paying workers, etc.

It is believed that a sufficiently high-quality finish will cost about 300 rubles / sq.m, and the same amount - the services of craftsmen.

That is, 160 sq.m. meters * for 600 rubles. = 96,000 rubles.

However, not everything is so simple ... 160 sq.m is the base area, but you need to finish not the floor (or rather, not only the floor), but also the ceiling and walls. It turns out that 96,000 rubles. multiply by three to get 288,000.

Taking into account inflation, you can safely round up to 300,000 rubles. initial investment in the refurbishment of the premises.

Of course, you can get by with cosmetic repairs, then it will be much cheaper, but you don’t need it for a closed workshop that no outsider will see, you need it to open a cafe, which means that the interior should be cozy and attractive to customers.

2. Preparation of the hall and kitchen for opening a cafe.

But renovation is far from all the work that needs to be done to open a cafe. You need to connect all communications, exhaust, purchase equipment, etc.

It's worth starting with electricity supply without which you cannot work.

You can calculate your costs quite simply: one outlet with wiring and network connection costs about 600 rubles. How many outlets do you need - these are the costs. If they are already in the room, then the expense item is removed from the agenda.

Next come water supply and sewerage. Since you have a cafe in the form of a mini-restaurant, both of these points are extremely important for both staff and customers. In the same vein, it is worth considering ventilation and exhaust system in the kitchen.

For convenience, it is better to summarize all these communications data in one table:

Category	Details	Cost, rub.
Total		85 500 rubles.
Electricity	20 sockets for kitchen, hall, warehouse.	18 000 (600 * 20)
Water supply		17,500 (50 m * 350 rubles per 1 linear meter)
Sewerage	Laying pipes of different diameters - up to 50 m	35,000 (50 m * 700 rubles per 1 linear meter)
Consumables	Mounts, connectors, etc.	10 000
Ventilation	Ventilation ducts, extractor hood, etc. – up to 50 m	25,000 (50 m * 500 rubles per 1 linear meter)

Equipment needed to open a cafe

Let's start this section where we left off earlier - with ventilation. Yes, we made ventilation ducts, but for all this to work, we need built-in fans. Especially for the kitchen, where it will be impossible to work without ventilation in the summer.

For the hall, kitchen, warehouse and bathroom, you may need 4 - 7 fans, the cost of which can reach 40 - 45,000 rubles.

Note that without good ventilation and exhaust hoods in the kitchen, you will not be given permission by the regulatory authorities, so you need to be very careful about this section to open a cafe.

Next, you need to consider the equipment separately for the hall and kitchen, as well as for storage facilities. In the first case, the task is to beautifully serve food and drinks to the guests of the establishment, as well as to entertain them, and in the second case, to cook food, preserve food so that they do not deteriorate, etc.

With the hall, everything is relatively simple. Here you will need tables and chairs for 50 people (plus spare ones), as well as auxiliary equipment and entertainment equipment.

Here is a rough estimate of what is needed to open a cafe in relation to the arrangement of the hall:

Furniture and equipment for the hall	Quantity	Cost, rub.
Total		422 500 rubles
Table	13 pcs.	19 500
Chair	55 pcs.	33 000
bar counter	1 PC.	150 000
Customer self-service line	1 PC.	100 000
TV	1 PC.	20 000
Special effects system ("color music", spotlights)	1 PC.	10 000
Speakers and microphones (audio system)		30 000
Showcase with cooling function	1 PC.	30 000
Refrigerator for drinks in the hall (with a transparent door).	1 PC	30 000

Furniture and equipment for warehouse and industrial premises, which are needed to open a cafe, are as follows:

Furniture and equipment for working premises	Quantity	Cost, rub.
Total		269 ​​000 rubles
production table	4 things.	16 000
Washing	2 pcs.	6 000
Racks for vegetables and fruits	2 pcs.	8 000
electric stove	1 PC.	50 000
Fridge	2 pcs.	100 000
Freezer	2 pcs.	40 000
Microwave	4 things.	28 000
Frying equipment	1 PC.	15 000
Grocery scales	2 pcs.	6 000

In addition to all this, you need to buy dishes to open a cafe.

Since we are talking about an average institution for 50 people, this list will be huge:

• cooking pots,
• plates for first and second courses,
• cups with and without saucers
• glasses (separately for dry and red wine, for champagne and cocktails),
• salad bowls,
• pots,
• frying pans of various sizes
• glasses,
• cutlery for customers and for kitchen workers.

The total cost of this will be from 50,000 to 100,000 rubles, depending on the manufacturer, size, material from which they are created, etc.

Thus, the cost of registering, decorating the premises and purchasing all the necessary equipment will cost you about 1,275,000 - 2,000,000 rubles.

Is it a lot? Certainly not a little, but if the place is chosen correctly, then the initial ones will be able to pay off in six months or a year.

However, that's not all: there are expenses for day-to-day activities, such as purchasing groceries, supplies, and paying employees.

What will be the costs after the opening of the cafe?

The hall for the cafe was prepared, the equipment was purchased for the institution. It's time to take care of the staff and consumables.

We need the following staff: 2 cooks, 2 bartenders and 2 or 4 waitresses. Plus, two service employees are needed: a cleaning lady and a loader / plumber (“narrow generalist”).

Since this is not a full-fledged large restaurant, you do not need super-experienced chefs, respectively, and their salary will be more modest. On average, they receive 20 - 25,000 rubles.

The rest of the employees will receive a salary in the range of 15,000 - 18,000 rubles. (average for the Russian Federation according to Rosstat).

Cleaning and maintenance of the premises of the restaurant can be done by one person: if the equipment is new, then there will not be much trouble with it.

	Job title	Quantity	Approximate salary of 1 employee, rub.
1	Director (owner)	1	Percentage of profit
2	Accountant	1	Part-time 8000 or outsourcing - 3 - 4000
3	Cook	2	25 000
4	Bartender	2	18 000
5	Waiter	2-4	12-18 000 + tips
6	Cleaner (cleaner)	1	12-15 000
7	Auxiliary worker (loader, plumber)	1	12-15 000

At a minimum, you will have to hire 7 people in an institution, and the cost of their salary will be approximately 125,000 rubles.

Why so much? How much does it take to open a cafe?

Yes, that's exactly how much. The cafe works in two shifts - morning and evening. Therefore, the entire staff of one shift must be multiplied by two. Hence, two chefs, two bartenders, and so on.

Do not forget about the administrative staff in your institution - the accountant and the director. If you are a director, you will take your share from the profits, therefore we will not take you into account, but we will, but it can be taken part-time or outsourced.

Total personnel costs will amount to approximately 150,000 rubles. per month .

a) Products and consumables.

To open a cafe and its subsequent uninterrupted operation, it is necessary to establish logistical relations with suppliers of products in your category (acceptable in price and quality).

The average costs for the purchase of meat, vegetables / fruits, drinks (alcoholic and non-alcoholic), etc., are approximately 85,000 - 100,000 rubles. per month.

Much depends on whether the goods are locally produced or imported from abroad, so this process needs to be controlled.

In addition to food, it is necessary to allocate money in advance for such seemingly non-obvious items of expenditure as stationery, garbage bags, all kinds of rags and washcloths.
It usually takes about 3,000 rubles a month, if the cafe has high client traffic.

It will also be necessary in the future to pay attention to the depreciation of equipment - plates and cups tend to break, chairs break (especially cheap ones), and clothes get dirty.

However, this is not included in the initial cost plan, which in the business plan covers the first 6 months of operation. Everything that happens in the second half of the year and beyond should be covered directly from the cafe's revenue.

b) Other regular payments.

Regular payments, in addition to salaries and the cost of purchasing products, include utility bills, rent of premises and taxes.

All of them are also best presented in the form of a table:

In general, it’s ready - we figured out the consumable part. It's time to take stock and determine the profitability.

The best way to learn is from the experience of others, right?

Roman Nikitin will tell you about starting his own business in this video:

The results of the business plan for opening a cafe

To begin with, we will determine the starting capital that is needed to open a cafe.

As we have already said, it includes both one-time expenses (repairs, purchase of equipment, etc.) and regular expenses (salaries, utilities).

In reality, to open an establishment in the format of a cafe, you need to have about 2,000,000 rubles. , as there are always unforeseen expenses, plus we must not forget about inflation.

The average check for our institution, we took the most that neither is a crisis - 400 rubles. per client (for comparison, Moscow establishments take into account 900 rubles). You will have about 80 clients per day if you really opened near the business center.	Approximate calculations of the restaurant: 80 people * 400 r. = 32,000 rubles. There are 20 working days in a month: 32,000 * 20 = 640,000 rubles.
We add to this corporate parties and other holidays - such an institution is adapted to them. There, the average check will be about 800 rubles. per person, and a week usually hold no more than two events for 4 - 8 people.	That is, on average, one institution goes: (4 people * 800 rubles) * 6 events per month = 19,200 rubles.
If rounded up, then our institution will generate a monthly income of approximately 660,000 rubles. : 660,000 * 3 = 1,980,000 rubles - this means that in theory your business will pay off in three months.

However, in practice, everything will not be quite so. The fact is that initially your institution will be unknown to anyone, and for the first three to four months you should not count on peak attendance rates.

The real payback will come in about 6 months of the cafe's operation.

So we've covered everything What do you need to open a cafe?. The business plan came out quite detailed, so now it's up to the entrepreneurs ...

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In practice, it has been shown that the demand for catering establishments is increasing, regardless of whether it is fast food or an expensive restaurant. There are several reasons: the growth of the well-being of the population, the desire for a better life, the development of tourism. The market of restaurant services is always free and is waiting for the involvement of private entrepreneurs.

Any idea has the right to life and will be successfully implemented in the form of a particular business, if you properly invest your soul and money in it. And one more thing: if you reflect your desire to work in a properly drawn up business plan.

Practice shows that the catering segment remains relatively free in the domestic market. And this despite the fact that cafes and restaurants are opening in tens and hundreds. True, they close in approximately the same numbers, however, their number remains quite impressive, and the fact of the existing fierce competition must be taken into account when drawing up a business plan for your cafe.

One should also take into account the indisputable fact that each of the existing cafes has its own visitors, even regular visitors, even fans. But how to win the heart of a random visitor and turn it into a permanent one is a little lower.

Now we suggest you consider several reasons for the strong popularity of cafes as a type of entrepreneurial activity among newly minted businessmen:

• the well-being of the population is increasing, and people aspire to the European way of life, an integral element of which is visiting pleasant catering places;
• organization of new offices, business centers and trading floors- a great occasion to open a new cafe, where their employees will be happy to have lunch or drink coffee;
• cafe is the perfect place for romantic dates, friendly and business meetings. People are willing to pay for the possibility of such communication;
• among the abundance of already existing children's cafes, young tireless visitors do not get tired of looking for something else, more interesting and tasty.

Planning as a basis for success

If you have chosen the difficult path of a businessman for yourself, remember one simple truth: the result is already formed from the minute when, taking a pen and a calculator, you begin (to the smallest detail!) to plan your business.

Time, scope and budget. These three components are the foundation of your successful business. How long should your cafe last, how much money are you willing to invest in it, how much will it be? If you can already answer these questions now, then your project not only has the right to be implemented, it will bring you income.

A prerequisite for a good business plan is accurate calculation and predictive planning.

Market and competition analysis

Before you start implementing your business idea, study all the competitors involved in a similar business. Analyze their pros and cons in their work, improve their best ideas and developments, bring something of your own - and use it in your institution. An improved idea is not considered plagiarism.

Also study in detail the shortcomings of competing cafes in order to avoid them in your work.

Selecting the type of institution

What cafe are you planning to open? Choose the type of establishment that suits you best, and, based on this, plan your budget, location, and target audience.

From all types of cafes most relevant:

• elite;
• children's;
• cafe for the middle class;
• evening;
• Internet cafe.

Whichever of these types of establishments you plan to open, you need to clearly know the differences between a cafe and a restaurant, a cafe and a bar, a cafe and a canteen, so that the elements of functioning of other catering establishments do not overlap with your cafe.

Branded labeling of appliances and the obligatory presence of two specialties, pretentiousness of design - this is a restaurant style that the owner of a cafe should not chase after. Although the uniqueness of the interior and some kind of "zest" in the menu are quite welcome.

Choice of cafe location

When planning to open an institution for a wide audience, take care of its location, which will be convenient for the visitor and profitable for you. The place must be:

1. Crowded. Many bet on the central streets of the city, but lose sight of business zones and office buildings.

2. With availability transport entrances and parking.

3. Relaxing. Close to park areas away from busy highways.

Location, name, interior of the restaurant

The premises for a cafe can be rented, bought or built, depending on the means and desire of the owner. The main thing is that the area of ​​​​the premises and the number of seats you are counting on meet the requirements of the law - the best option is 280 m² of area for 50 seats.

When working on the concept of the establishment, make sure that the name of the cafe and its interior “echo” with each other. If the cafe is themed, then the theme should be traced in everything: from the paintings on the walls to the uniforms of the waiters. It largely depends on how a random passerby who accidentally looked into your cafe wants to come here again and again.

Allocate a sufficient amount of funds for decoration from the general budget: if, according to the proverb, a guest is greeted by clothes, then he is also picky, and will not stay long in an uncomfortable, ugly, sloppy hall.

Equipment for cafes and restaurants

For a catering place you will need a standard set of equipment:

• plates;
• grill;
• refrigerators (keep in mind that different types of food need to be stored separately, in different refrigerators);
• ovens and cookers;
• sinks;
• production tables;
• dishes;
• tables and chairs for visitors.

Cafe staff

A young, barely opened institution should not risk its reputation from the first days, even if it has not yet developed, and hire unskilled people with the hope that they will learn all the intricacies of the profession directly at the workplace.

Employees must be:

• professional;
• cultural in dealing with visitors;
• neat and healthy (this is catering!);
• interchangeable.

If you plan your cafe to work in two shifts, then the staff should consist of 2-4 cooks, 2 administrators, 2 bartenders, 6-8 waiters and 2-4 auxiliary workers, whose salary and mandatory deductions you must take into account when drawing up a business plan .

We compose the menu of a cafe or restaurant

The wider the range of dishes and the more varied they are, the better for the image of the cafe and, accordingly, the wider the circle of its visitors. The guest should have a choice and a guarantee that the dish is prepared from fresh products in compliance with all sanitary standards. Choose suppliers exclusively from trusted or recommended ones, refuse random purchases, even if the price is very attractive.

Work out the menu in detail. Try to avoid banal dishes, or at least change their names. The original name attracts the visitor - a dish with a sonorous or unusual "name" is definitely worth trying.

40 dishes on the menu, including desserts and snacks - quite enough for a cafe, plus at least 50 items of drinks, including alcohol and traditional tea and coffee.

Advertising and PR cafe

The costs of these components must be MANDATORY included in the business plan as a separate item. Of course, you have the right to choose and the right to save money and conduct an advertising campaign once. But a greater effect is given by the constant advertising of the institution when it is already working, and when its name already says something to potential visitors.

What should be a business plan for organizing a cafe

The popularity of the cafe directly depends on the correct development of the business idea. You need to choose the orientation of your establishment: whether it will be a children's cafe or a fast food place or an ice cream parlor, you will open a bar, or it will be a pastry shop - you decide. But you also need to take into account the fact that the cafe should have a good location, depending on the population density and the material condition of citizens. It is necessary to consider this in as much detail as possible in the business plan.

When drawing up your business plan, you can take the help of qualified specialists or draw it up yourself, based on research on the work of similar cafes. If you choose the first one, you will get a very effective business plan, but you will also pay a lot to a specialist. And in the second case, having managed the most miserable costs, there is a chance of encountering certain difficulties; plus, you may not be able to achieve the effectiveness of your business plan. In any case, you must be aware of what and why in your business plan.

Cafe business plan with calculations

When conducting a marketing analysis, first of all, pay attention to the main trends that are currently present on the market, the ratio of supply and demand, and form a circle of main competitors.

When analyzing competing establishments, study in detail their assortment, location and pricing policy.

In the production part of the business plan, describe your project in the most detailed way: how many dining rooms you have planned in the cafe, how many seats each is designed for, how much space is allocated for the dining area, and how much for the kitchen. The brighter and more detailed the image of the future cafe is described in the business plan, the clearer it will be for the investor.

Fixed assets (equipment and furniture), menus, and the number of staff should also be included in this section.

When budgeting a project, it is most reasonable to group the estimated costs by type:

• rent;
• salary for staff;
• payments for;
• purchase of goods;
• utility bills, etc.

For investors, the section "Project Profitability" is very important. They focus on the payback period forecast, so calculate it as accurately as possible (usually this period is a little over a year). The profitability of the cafe in the subsequent period, optimistic and pessimistic scenarios for the development of your business should also be included in the business plan as mandatory items.

Be sure to indicate the average cost per order.

Profitability of a cafe or restaurant

The profitability of each type of catering establishments depends on factors that differ insignificantly from each other.

A children's cafe will work profitably with a staff of 15–20 employees who serve visitors in a quality manner (this is the main criterion). The presence of a full-time confectioner and a playground for games can increase the profitability of the institution by another 30%.

The profitability of a fast food cafe is affected by the location, work schedule, and staff qualifications. An important role can be played by the interior and the convenience of furniture.

Not so long ago, they took their place in the niche of the Internet cafe segment, and even old-timers in the market can envy their profitability - according to analysts, it is about 100%. These types of cafes are becoming more and more popular, but such a high profitability can only be maintained in a big city, and not in a provincial village.

In order to make it easier for you to work on the business plan of your cafe, we give an example of a ready-made - “ripened” and accomplished plan.

Even a non-professional can draw up such a business plan. The institution under which the project was drawn up is rather unpretentious, but in certain circles it will be able to gain popularity.

Business plan for opening a "Little Cafe"

Target: more open than a small compact cafe in a residential area of ​​​​the city of N.

Summary: investment — 40,000 c.u. per month

Projected return on investment— from 12 to 15 months;

Projected net income (monthly)— from 3,000 to 4,500 c.u.

Project description: the name "Little Cafe" with one hall for 40 seats and one kitchen hall.

The establishment will be located in a rented room on the ground floor of a residential building in a former apartment converted into a catering establishment.

The cafe is supposed to serve snacks and drinks from semi-finished products, which will significantly reduce the cost of purchasing products, and, as a result, the amount of start-up capital, as well as save on kitchen equipment and the number of staff, namely: cooks.

"Little Cafe" will be positioned as an institution of the lower price category. The average price of a check in a cafe will be 5.5 USD..

Subject analysis: the issue of organizing public catering in the sleeping areas of cities remains quite relevant. There are not so many places where you can organize a meeting with friends, have a bite to eat at lunchtime, sit in company and have a drink. The main income of the cafe expects to receive from the sale of alcoholic beverages.

In order to diversify the menu and be able to offer guests not only dishes from semi-finished products, there is a prospect to involve pensioners and housewives living in the neighborhood in the work of establishments: they can provide cafes with homemade food at affordable prices.

Analysis and characteristics of the target audience: potential visitors to the "Little Cafe" may well be representatives of unemployed youth, employees of firms "X" and "Z", located nearby, as well as housewives living in the area.

Market analysis. Competition: For the Little Café, these mid-range or high-end establishments are not competitive, but old, cheaply priced cafes can be a threat. Having studied their work schedule, menu and pricing policy, we can conclude that it is realistic to win if you extend the opening hours of the establishment, reduce prices for the same dishes served by 5% and introduce homemade dishes to the menu.

Outlook: after some time, you can equip the kitchen with new equipment, introduce dishes of national cuisines into the menu and, thus, repurpose the cafe.

Advantages of innovations: regular customers will remain and new ones will come, the average price of a check will double.

Minuses: costs will double.

Risks: personnel will be recruited from the inhabitants of the area, there is no guarantee of high qualification. And the reputation of such small establishments begins with the quality of service.

Equipment: refrigerators (2), bar counter, microwave oven, production table, tables for visitors (10), chairs for visitors (40).

Staff: administrator, bartender, waiter, accountant (incoming).

Feasibility study and implementation features (average figures are used):

• rent - 2,000 c.u. per month;
• redecoration of the premises - 2,000 c.u. per month;
• equipment — 7,000 USD;
• furniture - 5,000 USD;
• utility bills - 1,000 c.u. per month;
• purchase of food and alcohol - 3,000 c.u. per month;
• advertising campaigns - 1000 USD;
• payroll fund — 3,000 c.u. per month (including deductions).

Schedule. Revenue: the operating time of the "Little Cafe" is from 10.00 to 22.00. The planned income can be obtained with a 50 percent load of 7 tables.

Conclusions: such a business plan is seen as a guide to starting a family business.

The above order is suitable for fast food cafes, mini-cafes, summer or roadside cafes. The calculations can also be applied to the organization of an ice cream parlor or a pastry shop.

You can download a sample cafe business plan for free - use it.

Thus, with the right approach, opening a cafe is not a very difficult task, the implementation of which will be accompanied by investments and the search for investors.

Useful articles

Business plan for opening a coffee shop- a necessary link in the process of establishing your business project. High-quality planning of activities in a market economy and competition can not only organize work, but also predict possible risks and try to avoid them.

Mini-cafes or cozy coffee houses are an ideal place for both family vacations and leisure time with friends, so the need for a business plan in this case is also determined by the relevance of the plan. In conditions of high demand and a relatively free niche in the market, it is important to start your own coffee shop business right now, and the business plan will be the first brick in this business.

Key features of a business plan for opening a coffee shop mini cafe in a small town with a financial plan, an example of calculations and a presentation

Business plan for a small cafe or coffee shop: business idea analysis

Before organizing a business, especially investing in it, it is important to evaluate it from all sides, weigh the pros and cons of the planned enterprise.

Cafes and coffee houses are now at the peak of their popularity., so the main advantage that should be taken into account in a business plan is a high stable demand, which does not depend on the season.

Among the possible risks of coffee houses or cafes, which are important to pay attention to in a business plan, include:

• The fall in the solvency of the population
• Changing fashion trends

Incorrect analysis of the market and competitors

Description

Files

The specifics of the cafe-coffee house

It is especially important for a novice entrepreneur to understand all the details of his upcoming business, therefore coffee shop business plan should cover not only economic, but also, for example, legal issues of the project. Thus, the powers of the businessman will also increase. The main specificity will be that the entrepreneur, in addition to the organizational aspects of the project, will have to promote his project.

Therefore, to make small coffee shop business plan for an inexperienced entrepreneur it is extremely important, this will help him evaluate, among other things, his capabilities and means.

How to properly organize a business how to open a small cafe or coffee shop from scratch how to create a convenient system of calculations and presentations - the answers to these questions can be found in our sample business plan.

1 - Summary

1.1. The essence of the project

1.2. Investment volume for

1.3. Work results

2 - Concept

2.1. Project concept

2.2. Description/Properties/Characteristics

2.3. Goals for 5 years

3 - Market

3.1. Market size

3.2. Market Dynamics

4 - Staff

4.1. staffing

4.2. Processes

4.3. Wage

5 - Financial plan

5.1. Investment plan

5.2. Funding Plan

5.3. Sales plan mini coffee shop cafe in a small town with a financial plan, an example of calculations and a presentation

5.4. Spending plan

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 - Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Risks opening a coffee shop mini cafe in a small town with a financial plan, an example of calculations and a presentation

7 - Conclusions

Business plan opening a coffee shop mini cafe in a small town with a financial plan, an example of calculations and a presentation provided in MS Word format - it already has all the tables, graphs, diagrams and descriptions. You can use them "as is" because it's ready to use. Or you can adjust any section for yourself.

For example: if you need to change the name of the project or the region where the business is located, then this is easy to do in the "Project Concept" section

Financial calculations are provided in MS Excel format - parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all tables, graphs and charts.

For example: if you need to increase the sales plan, then it is enough to change the sales volume for a given product (service) - the model will recalculate everything automatically, and all tables and charts will be ready immediately: monthly sales plan, sales structure, sales dynamics - all this will be ready .

A feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model for themselves.

Rates

Standard

• Business plan opening a coffee shop mini cafe in a small town with a financial plan, an example of calculations and a presentation

Volume: 55 pages

MS Word

Brief business plan without financial model

• Detailed business plan opening a coffee shop mini cafe in a small town with a financial plan, an example of calculations and a presentation
• Detailed financial calculations opening a coffee shop mini cafe in a small town with a financial plan, an example of calculations and a presentation

Volume: 75 pages

MS Word MS Excel PDF

Complete business plan with financial model

• Detailed business plan opening a coffee shop mini cafe in a small town with a financial plan, an example of calculations and a presentation
• Detailed financial calculations opening a coffee shop mini cafe in a small town with a financial plan, an example of calculations and a presentation
• Project optimization for your conditions

Volume: 75 pages

MS Word MS Excel PDF

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Feedback from our clients

Feedback on the business planmini-coffee shop openings in a small town

The business plan ordered from the consulting company Plan-Pro successfully passed the verification procedure at the bank, and we were a loan in the amount of 30 million rubles was issued to open a coffee shop. The business plan is distinguished by a clear structure, full calculations for each aspect and stylish design.

Kolesova Elena, individual entrepreneur, Rostov region

Feedback on a business plan for opening a pizzeria with pizza delivery

A well-written document, a detailed financial model, a description of the market, the calculation of investment indicators - when drawing up a business plan, the company's analysts took into account all our wishes. As a result we raised investments totaling 23 million rubles to open a pizzeria.

Evgeny Ivanovich M., Nizhny Novgorod region

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An exhaustive business plan, extremely clear and logical descriptions and calculations, an accurate assessment of the project's payback. You can make changes to the finished document. Short and to the point, thank you for a job well done.

Elena K.P., General Director, Republic of Tatarstan

Feedback on a business plan for opening a cafe with calculations

The main problem in the process of creating our cafe for us was the lack of start-up capital. Turning to the bank, we realized that we would not be able to get a loan without a competent financial plan. In order to guarantee ourselves the reliability of work, we purchased Plan Pro ready-made business plan for opening a cafe (coffee house) with everyone calculations. The financial model offered to us fully met the requirements of the credit commission and contained a whole range of calculation schemes and tables. Thanks to this, we were approved for a loan in the amount of 7 million rubles.

Korostylev I.A. Individual entrepreneur. Saransk

Business plan for opening a cafe (coffee house): development stages

Cafe format as the basis of a business plan

Determining the format of the institution is a very important point, it will directly affect the rest of the components business plan cafe e.g. cost calculation, marketing features, etc.

There can be a lot of options for the concept of a cafe, for example, a small family cafe, or a large universal establishment, a mini-coffee shop in a small town, you need to fix your choice in a business plan and follow it in all details.

Components of a business plan for a cafe (coffee house)

In order to quickly and correctly organize your business, cafe business plan should be as detailed as possible with examples of all calculations and presentations. Mandatory questions to consider:

• Marketing forecasting
• Cafe staff
• Profitability of cafe/coffee house

Marketing forecasting

One of the main tasks of a business plan is to develop a marketing strategy for promoting a cafe or coffee shop. It is right to start this process with an analysis of the market of the region where it is planned to open an institution, and the target audience.

The range of potential customers in this case can be very wide, but the analysis should be based on the chosen format of the cafe, since the concept of a youth establishment can exclude a family or elderly contingent.

As the popularity of coffee houses is growing, the level of competition in this market is gradually becoming higher, and this should definitely be taken into account in a business plan. In order for the competition to be successful for you, it is important to formulate your USP, for example:

• High quality coffee beans
• Wide complementary range
• Delivery within the city
• High level of service

a separate part of your business plan for opening a coffee shop or cafe from scratch should be planning an advertising campaign. Since the circle of clients is quite wide, it is worth using all possible advertising channels, from the media and the Internet to the distribution of leaflets and outdoor advertising.

A similar option for a promising business in this area is the opening of a burger. will help you create a sought-after startup with a minimum payback period.

Legal business registration

Legal part coffee shop business plan will be quite voluminous, since it is important to take into account several details at once.

You should start with the choice of the organizational and legal form of activity. Experts advise in this case to dwell on the registration of individual entrepreneurship and registration of the simplified tax system. In addition, you will need to open a bank account and register with the FSS and PF.

Working in the field of catering obliges you to comply with certain sanitary standards, therefore, in cafe opening business plan from scratch The process of obtaining permits should also be noted.

Experts also advise to pay attention to the legal support of partnerships with potential suppliers of raw materials.

Calculation of investments in the business plan of coffee shops

For high-quality maintenance of the settlement system, the business plan must contain all the expenditure items for the start-up capital of a coffee shop or cafe, for example:

• purchase of raw materials (coffee beans and other products)
• room rental
• equipment and room design
• plumbing equipment
• workers' wages
• tax costs
• advertising costs
• other expenses, including "airbag"

According to experts, the approximate amount of capital investment will be from 20 to 100 million rubles.

To adjust your calculations and build your own financial model, you can download a ready-made sample business plan for opening a coffee shop with everyone calculations. It contains all the necessary diagrams and tables with detailed comments that will allow you not only to fully understand the case, but also to form a high-quality presentation of the project for the banking commission.

Analysis of the premises and equipment for a coffee shop

The sanitary and epidemiological station formulates its requirements for the technical condition and size of the premises for the cafe, and it is worth building this paragraph of the business plan on these standards.

An important point in choosing a room should be an analysis of its location, as the most profitable options include: areas with high traffic, near educational institutions or office centers.

IN coffee shop business plan from scratch It is important to pay attention to the analysis of the necessary equipment:

• coffee machine
• Kitchen equipment
• Hall furniture
• bar counter
• Staff furniture
• Connectivity to all networks
• Plumbing equipment
• Security systems

Cafe staff

The business plan should also consider the nuances of labor relations with the cafe staff: forms of payment, working hours, functions, etc.

As for the composition of the staff, which also needs to be analyzed in the business plan, it will be almost the same for a small cafe or coffee shop:

• barista
• Cook
• waiters
• bartenders
• Administrator
• Hostess
• Accountant
• Cleaning staff

Coffee Shop Business Plan: Estimated Budget Structure

To the main list of tasks business plan coffee houses also includes the development of a system of financial settlements. It is important to understand for this that the budget consists of two streams: expenditure and income.

The main items of expenditure include: rent payments, utility bills, salaries, taxes, etc. Calculate in cafe or coffee shop business plan an approximate figure of her income is possible, taking into account the average prices for the corresponding services in the region, which for the xxx period will amount to xxx rubles.

Profitability of cafe/coffee house

The calculation of the profitability and payback period of a cafe or a small coffee shop in a business plan should be linked taking into account the cost-benefit ratio. However, according to experts, the average payback period in this case can be from 3 to 5 years.

Business plan for opening a coffee shop mini cafe in a small town with a financial plan, an example of calculations and a presentation

The cash flow statement is the most important document of any business plan. It contains comprehensive information about the operating, investment and financial inflows and outflows of the company, and also allows you to evaluate the overall picture of the company's performance.

Download a ready-made business plan for opening a coffee shop cafe with financial calculations and an Excel financial model

Thus, the idea of ​​opening a small cafe or today is very relevant, and with a properly drawn up business plan, it is also profitable. Although we should not forget that, like any activity, this type of business is associated with certain risks.

To avoid them and save your time and effort, as well as protect your business from legal delays, you can download example finished coffee house cafe business plan with calculations and presentation. The presented sample already contains step-by-step instructions for registering a business, as well as a detailed financial model of the enterprise, which will help you adjust your performance and successfully pass the credit committee's check. Alternatively, you can order an individual business plan based entirely on the actual performance of your project.

Detailed business plan for a coffee shop will be a good start and exemplary your business. The idea of ​​organizing a project in the field of public catering is relevant at all times, but this enterprise can become profitable only if step-by-step actions are competently developed.