Ready-made business selling children's clothing. Real business plan for a children's clothing store: important aspects of work

Children's goods stores are becoming more and more popular every year. Despite economic crisis, parents try not to refuse their children to buy goods. It's about not only about essentials, but also about additional purchases. In addition, if adults come to the store with children, then most often the child will insist on buying the product that interests him.

Children's products are practically not affected by seasonality, since food and toys are necessary all year round, as well as clothes that are selected according to the time of year. The high demand is also caused by the fact that children quickly grow out of their things, they get bored with toys, something breaks and they have to buy new ones.

In addition, the margin for children's products is usually higher than for adults, while the cost is often lower.

Amount of initial investment - 1 536 000 rubles

Monthly profit - 188 333 rubles

Payback period - 12 months

Break even - 3 months

Profitability of sales - 18%

2. Description of the business, product or service

Before you open a children's store, you need to decide on the assortment of the store. Children's stores are divided into the following types:

• children's toys;
• Children's clothing;
• Children's shoes;
• Baby food;
• children's books;
• Children's goods.

Typically, entrepreneurs combine several areas at once in one store, for example, clothes and shoes. There are also department stores, where the entire range of goods is included. Each city has several large department store players, which are usually located in shopping centers.

In a business plan, consider a toy and goods store. The category "baby products" includes: strollers, cribs, high chairs, high chairs, car seats, etc. The range of toys is very large and the classification is usually carried out according to the age of the child:

• A child up to a year needs rattles, balls, figures. Toys should be bright, simple in shape, hygienic, environmentally friendly and safe. Also suitable for small children are walkers, rocking chairs, figurines of animals, birds, pyramids, etc.
• For children between the ages of 1 and 3 years old are needed as products for physical development, such as tricycles, hoops, balls, and for the mental - cubes, Lego toys, etc.
• children preschool group(from 3 years) will be interested in fun toys, dolls, doll furniture, stuffed toys, toys for playing with sand, etc.
• children school age construction kits, mines, chess, Board games etc.

The area of ​​such a store must be at least 100 m2, while it should be borne in mind that part of the premises must be given over to a warehouse.

The location of the store should be convenient for customers. Very often in shopping centers for children's goods allocate a floor or some specific space. Children's cafes and other goods can be located nearby. Despite the fact that the store may have competitors, the concentration of the "target audience" will be higher. It is possible to open a store both under your own brand and purchase a franchise of well-known chains. The store is open from 10.00 to 20.00 without lunch and days off.

3. Description of the market

It should be understood that, despite the children's assortment of goods, adults will be visitors. Therefore, the classification of the sales market will look like this:

• Adults with children. In this model, the decision to purchase is made by both parties, if the parents decide to give a gift to the child, then the child can choose the toy for himself.
• Only adults. Usually people with an average income or above average come to such stores. Depending on the model of the family, one or another assortment will be chosen (for some, the environmental friendliness of goods is important, for some the intellectual component of games, etc.).

The advantages and disadvantages of a children's goods store are shown in the table:

Strengths of the project:	Weaknesses of the project:
Large assortment of goods; Convenient location.	The market contains large federal networks who can afford to sell goods cheaper; Lack of qualified personnel.
Project features:	Project Threats:
Development of a chain of stores; Organization of the online store; Expansion of the product range.	High competition in the market; Increase in prices for the purchase of goods by suppliers.

4. Sales and Marketing

A marketing campaign is very important for any business, especially for a store. It is necessary that buyers know the location, approximate range, price category. To do this, before starting the store, you must perform the following steps:

1. Distribution of leaflets near the store and at crowded points nearby. The flyer must contain useful information in a children's store and give some advantage to the buyer, for example, a discount upon presentation of a flyer.
2. Bright sign and showcase. If the store is in mall, then the landlord can set his own requirements for the design of the store, however, in any case, the sign must be bright (since the goods are for children and the store should also attract children), there may be interesting toys and discounted items.
3. Website development and promotion in various in social networks. Since the Internet is now a very promising area and the younger generation is actively spending time in it, it is important to direct part of the investment to this industry as well.
4. Development of a system of bonuses and discounts. This will ensure loyalty to customers throughout the entire period of the store.

After the store opens its doors, you need to launch various promotions, and on the opening day, you can distribute gifts to children. You can also become sponsors in various city charity events in order to increase the awareness of the store.

5. Production plan

The production plan for a children's goods store can be divided into several stages:

1. Register with the tax office as an LLC with a simplified taxation system “Income reduced by the amount of expenses” and OKVED code 47.19.
2. Pick up a room, conclude an agreement with the tenant, make repairs. It should be borne in mind that repairs must be coordinated with both the owner of the premises and the owners of the franchise, if it was purchased.
3. Coordinate the premises with the Ministry of Emergency Situations and SanPin. To do this, prepare various documents and obtain appropriate permits.
4. Select qualified and experienced staff. If you are short of time, you can contact a recruitment agency.
5. Conclude contracts for the supply of goods. It is advisable to select some of the suppliers before registering a business, you can get to know some of them personally.
6. Buy necessary equipment and spread out the goods. Some vendors ask you to layout according to their requirements.
7. Train staff, prepare a uniform for them, connect all programs, start a marketing campaign and set a store opening date.

6. Organizational structure

In the first months of the store's operation, it is necessary to recruit a staff of 10 people. Cashiers and sales assistants will work in the service hall. If the shopping complex does not provide its own cleaning service, then a cleaning lady is also needed.

The administrator supervises the work of the employees of the service hall. Sometimes this position is replaced by a store manager.

The store also needs a director. This is an employee who is fully responsible for what is happening in the store.

The office staff of the store consists of an accountant, a purchasing manager and a marketer. The accountant conducts inventory, is responsible for cash discipline and tax reporting.

The purchasing manager searches for profitable offers from suppliers, and the marketer studies the market, the target audience and develops a marketing action plan.

Office workers can work either remotely or in another location. Their work schedule is standard from 9.00 to 18.00.

The working hours of the service hall employees are from 10.00 to 22.00, many staff units receive a percentage of sales in addition to salary. It is necessary to build the work of the staff so that everyone is interested in sales, increasing profits and loyalty to customers.

fixed costs	Salary	The number of employees	Sum	Average salary per month per employee
Director	40 000	1	40 000	46 985
Administrator	25 000	2	50 000	31 985
Shop assistant	20 000	2	40 000	24 889
Cashier	20 000	2	40 000	20 000
Purchasing manager	30 000	1	30 000	30 000
Accountant	30 000	1	30 000	30 000
Marketer	30 000	1	30 000	30 000
Insurance premiums			78 000
Total payroll without premium part			338 000

Many aspiring entrepreneurs who are already ripe for launch own business, but have not settled on a specific business idea yet, they are seriously considering the possibility of opening a clothing store. The attractiveness of this business lies in the absence of the need to create own production. You just need to analyze the demand market, find suppliers of quality products, determine the format of working with brands, open your own outlet and start working. All these stages take about one to two months, and the main investment costs fall on working capital, which allows you to quickly turn them into money if necessary. That is, in two months you will sell, make a profit and gradually recoup your investment.

However, before starting to implement a project to open your own clothing store, you need to make sure that there is a demand for products, as well as choose a niche.

According to data provided by GFK analysts with the support of Yandex.Market, children's products are in the top categories where spontaneous purchases are made the most. This allows you to maintain revenue even during a fall in the overall level of demand.

The amount of initial investment - 840,500 rubles;

Break-even point - for 4 months;

Payback period - 9 months;

The average monthly profit is 125,000 rubles.

2. Description of the business, product or service

The main characteristic that customers focus on when buying children's clothing is product quality. That is why 60% of consumers make purchases in chain stores, and preference is given to well-known brands.

As for the country of origin, due to changing conditions market environment and high exchange rate fluctuations, Russian production has an advantage.

Store assortment

The assortment matrix of the store will cover a wide target audience and meet the needs of children from 0 to 14 years old. Moreover, the product line includes both standard seasonal collections and highly specialized sets for certain life events: envelopes for discharge from the hospital, christening clothes, collectible clothes, as well as sets for festive ceremonies.

The company releases new seasonal collections twice a year. In February, the "spring-summer" collection is released, and in September "autumn-winter". Franchisees purchase seasonal collections in full. In addition, capsule collections are developed and produced every two to three months. A capsule collection is a line of clothing dedicated to an event and made in the appropriate style. For example, new year collection or school uniform. These collections are limited and include the production of exclusive items.

Provision of a full product line ensures the uniformity of demand throughout the year. In this way, your company protects itself from the risks associated with the seasonality of demand for certain types goods. Below is a complete list of the company's products:

• Envelopes and sets for extract;
• christening sets;
• Fashion and basic collections for children from 0 to 8 years old;
• Elegant clothes for holidays and ceremonies;
• School uniform for grades 1-8;
• Outerwear and hats;
• Underwear, tights and socks;
• Children's footwear;
• Bed linen and exclusive handmade furniture.

If you have not sold part of the goods, and the season has already passed, you have the right to return the products to the franchisor at the agreed cost. Price negotiation takes place on an individual basis.

3. Description of the market

The target audience

The target audience of the project is families with children. It is worth noting that women show increased purchasing activity. Only 30% of men are engaged in the purchase of goods for their children. Depending on the age of the children, the circle of potential buyers can be detailed.

Goods are designed mainly for two price segments: "medium" and "medium+". These are people with an average income - from 30,000 rubles.

Age limit - women from 20 to 55 years. The field of work and education does not matter. Follow fashion trends, read fashion magazines.

By geographic parameters, clients are residents of large cities.

Typically, these people visit cultural events lead an active lifestyle. They are willing to pay for individual style and unique image of their children. They prefer to make purchases in company stores, appreciate the quality of goods, and high level service.

Competitive advantages

In this regard, we highlight the main competitive advantages:

1. Marketing strategy;
2. Favorable location;
3. Regular use of promotions and attractive offers;
4. Availability of an online store that allows you to make a reservation;
5. Exclusive collections that convey the unique style of the company;
6. Following the latest trends in the fashion world, cooperation with the New York fashion agency.

4. Sales and Marketing

Marketing tools

5. Production plan

6. Organizational structure

Perhaps the most important point in terms of production is the selection of personnel. To open a store, you will need to hire two salespeople and two administrators. It is assumed that they will work in a pair of seller-administrator. Schedule - 2 working days / 2 days off. Store hours are from 10.00 to 22.00.

Wage staff consists of a fixed salary and a percentage of sales. To do this, a sales plan is developed, for the overfulfillment of which sellers and administrators receive a reward in monetary terms.

7. Financial plan

8. Risk factors

Risk factors can be roughly divided into two categories: internal and external risks. Both categories are fully reflected in the table.

financial risk	Due to the fact that the instability of the dollar can lead to a significant increase in prices for manufactured products.

Dear visitors, below is an example of a business plan for a children's clothing store with economic calculations made in Excel format. This sample can be used as a template for writing your own project for submission to a bank, investor or as a student work.

The advantage of this work is that you can see how the project calculations were made and build a similar calculation for your new children's clothing store. If you have any questions, you can ask them in the comments below, in the VKontakte group or by sending them to us by mail.

Summary

Goal: Opening a clothing store for children in a shopping complex in a city with a population of over 500,000 people.

Tasks: opening outlet selling a wide range of casual, party and children's outerwear of various brands for customers with upper-middle incomes.

Initiator of the project

The opening of the business is planned by two founders, each of whom has experience in the sale of children's clothing and toys as employees (deputy director and administrator).

Investment costs

total amount the cost of starting a business will amount to 3,125 thousand rubles. The main investments are planned in working capital (purchase of goods). Since the outlet will open in a shopping and entertainment center, no significant repair costs are planned.

The main amounts of investments by cost areas:

• Organization of LLC, making a seal, opening a bank account - 30,000 rubles.
• Payment of the security deposit for the rented premises - 160,000 rubles.
• Payment for insurance of premises, equipment and inventory- 40,000 rubles.
• Cosmetic repairs of the premises - 150,000 rubles.
• Production of a sign over a point of sale and outdoor advertising(banner on the building) - 60,000 rubles.
• Purchase of commercial equipment and furniture - 350,000 rubles.
• Acquisition of equipment: cash register, computer, anti-theft system - 120,000 rubles.
• Purchase of goods - 1,500,000 rubles.
• Advertising costs for the first three months of work (flyers, outdoor advertising and a radio commercial inside the shopping center) - 90,000 rubles.

Additionally, it will be necessary to cover the losses of the project in the first months after opening a business - 625,000 thousand rubles.

The store will be located on the 1st floor of the main gallery of the shopping center, facing the grocery hypermarket and the network of enterprises Catering. The traffic of the shopping center (city center) is estimated at 10-12 thousand people daily.

Project financing

To open a business, the founders plan to use their own savings in the amount of 1,625 thousand rubles and 1,500 thousand rubles of credit funds received from the bank for a period of 5 years at 16% per annum. The loan was issued against the security of an apartment of one of the project initiators.

Based on the calculated data, the following indicators of the project for opening a children's clothing store are planned:

• IRR - 61% per annum;
• Simple payback period - 36 months (3 years);
• Discounted payback period - 44 months;
• NPV - 6,922 thousand rubles;

Calculations were made for a period of 10 years with annual inflation rates of 10% per annum.

Suppliers and contractors

The main suppliers will be Russian factories that produce a wide range of children's clothing for the age category from 0 to 12 years. In addition, it is planned to purchase a collection of Turkish production. In order to avoid the risks associated with customs procedures and long delivery, the purchase will be carried out through intermediary wholesale companies in Moscow.

Equipment, furniture and appliances will be purchased in specialized companies cities. For the implementation of repairs, it is planned to involve a team recommended by the managers of the shopping center (already having experience in fulfilling similar orders, taking into account the established requirements).

Product range

Product groups in the store will be represented by clothing (casual, festive and outerwear):

• for newborns;
• for toddlers and attending kindergartens;
• for students under the age of 12.

In addition to the range of clothing, there will be presented related products: underwear and hats, backpacks and slings for carrying babies, as well as a minimum set of toys and sweets for the cash register.

ATTENTION!!!

Practice shows that by ordering a business plan from specialists, you will save time and increase quality. finished document 4-5 times and increase the chances of receiving investments by 3 times.

Investment plan

The total amount of investments in the opening of the store will be 2,500 thousand rubles plus 625 thousand rubles to cover the losses of the first months of operation. The itemized cost plan for opening is presented in the table:

Below is a schedule of work on the organization of a children's clothing store:

Production plan

Shop premises with total area 80 square meters has an entrance from the side of the central gallery of the shopping center and a large area for placing a sign in the form of a light box and a showcase with mannequins. Warehouses will occupy a small part of the area - 6 square meters. The main part of the goods will be placed in trading floor and understores of showcases and racks. The cash point and the zone with novelties will be located near the entrance.

An approximate layout of the room is shown in the figure:

Equipment

Retail store equipment Russian production has advantages over imported ones in terms of price and quality ratio, allows you to quickly repair and replace components. The set is selected taking into account the layout of the room.

The purchase of a cash register that meets the requirements of Federal Law 54, as well as a computer and a barcode scanner, allows you to speed up the process of customer service, minimize labor costs personnel and implement a loyalty system for regular customers.

Shop opening hours

The outlet will operate as a shopping complex: from 10.00 to 22.00 daily, without days off and lunch breaks, which will allow serving the maximum possible number of potential customers.

Trading process

Work with customers in the store will be organized on the principle of self-service with the opportunity to seek help from a sales assistant.

The production process will consist of the following main parts:

1. After delivery of the goods transport company, it will be taken to the warehouse of the store in the presence of a merchandiser and the current shift of sellers.
2. Information about the quantity and cost of goods will be entered into the 1C system by the store manager.
3. Placement of goods on hangers and racks is the responsibility of the merchandiser and the senior shift seller.
4. In the process of making a decision to purchase a product, it can be placed by the buyer in the basket or put aside by the sales assistant at the checkout counter.
5. The goods will be written off from the balances automatically in the process of scanning the barcode and issuing a cash receipt.

Production cost and fixed costs

Since the founders of the business already have experience working with goods for children, the choice of main suppliers and the planned sales shares in the project were distributed as follows:

• Products of domestic manufacturers - 60%.
• Clothing and related products made in Turkey - 40%.

The markup for Russian-made goods will be 120%, for imported goods - 160%. The weighted average markup will be 136%.

However, given the regular seasonal sales and discounts for regular customers, the estimated margin for the project (on average for the year) will be 110%.

The fixed costs of the store will mostly consist of two main items - staff salaries (payroll of 104 thousand rubles + tax deductions) and rent payments in the amount of 100 thousand rubles. per month. Income tax will depend on the volume of sales and amount to 15% of the amount of income minus expenses.

equipment maintenance costs and cash register, accounting services and payments for communication and the Internet will total 15 thousand rubles. monthly. Advertising expenses are planned in the amount of 27 thousand rubles. (placing a banner and advertising on the radio in the shopping center). Shipping costs are included in the cost price.

Expenses

Store expenses will consist of the following items:

• wages and staff accruals;
• rent and utility costs;
• payment for communication;
• advertising expenses;
• maintenance of cash registers and commercial equipment.

Expenses for aggregated items by years, taking into account the inflation index, are presented in the table below (thousand rubles):

Index	1 year	2 year	3 year	4 year	5 year	6 year	7 year	8 year	9 year	10 year
Payroll with accruals	1 917	3 355	3 523	3 708	3 911	4 135	4 381	4 652	4 950	5 277
Selling expenses	251	364	400	440	484	532	586	644	709	780
Production costs	44	72	79	87	96	105	116	127	140	154
Administrative expenses	967	1 579	1 737	1 910	2 101	2 312	2 543	2 797	3 077	3 384

Marketing plan

Competition and location

The children's clothing store will be located in one of the largest shopping centers in the city with good traffic. The choice of a premise with an entrance from the side of the central gallery of the shopping center, as well as its proximity to the grocery hypermarket, will make it possible to maximize the potential of good cross-traffic.

In this shopping center there are 3 more outlets with a partially overlapping assortment list. However, the project provides for an institution trademarks, either not represented or poorly represented in competing outlets.

Assortment and prices

Since the store will specialize in clothes for the age category up to 12 years old, this will allow potential customers to offer the maximum possible assortment and size range for babies, preschool children and primary school children. The decision to purchase clothes for them is usually made by their parents, on whom the main advertising and marketing offers will be calculated.

Prices for goods are planned at the average market level. The planned category of clients - with average incomes and above average.

Planned product groups:

• Envelopes, undershirts, hats and other products for newborns;
• Casual and festive children's clothing;
• Underwear, tights, socks;
• Outerwear and hats;
• Backpacks and slings for carrying babies;
• Toys and sweets (for the cash register).

Planned sales volume

The average check in stores with a similar assortment is 900 rubles (from 600 to 1200 rubles). The planned number of checks is 3 per hour or 36 per day, which, with an approximate calculation, gives a daily revenue of 30,000 -32,000 rubles. In terms of a month, the planned sales volume will be at least 900,000 rubles.

The sale of children's clothing has a pronounced seasonality, which is shown in the graph:

The decrease in sales of children's clothing is observed in the summer months, and the rise begins in September (preparation for school) and continues until March (periods of shopping for outerwear, changing seasonal items).

It is planned to reach the planned sales volumes of 900,000 rubles monthly for 12 months from the date of the first investment or 9 months from the date of opening the store. An approximate graph of revenue growth is shown in the figure:

The sales plan for the first year of operation, taking into account seasonality indices and sales growth, is presented in the table below (thousand rubles):

Index	1 month	2 months	3 months	4 months	5 months	6 months	7 months	8 months	9 months	10 months	11 months	12 months
Revenue	0	0	0	0	458	401	454	707	842	1 068	1 056	978

Index	1 year	2 year	3 year	4 year	5 year	6 year	7 year	8 year	9 year	10 year
Revenue	5 965	12 522	13 744	15 151	16 667	18 333	20 167	22 183	24 402	26 842

SWOT analysis

For the most accurate positioning of the outlet and the choice of marketing and advertising tools, an analysis of the strengths and weaknesses of the future children's clothing store was carried out.

TO strengths projects can include:

• Availability of specialized experience of the founders of the business, the possibility of hiring professional staff.
• Good location of the outlet in the shopping center with high attendance.
• A well-developed concept of the store, the choice of specialization.

TO weaknesses relate:

• Lack of reputation and established customer base.
• The presence within walking distance of 3 more outlets with an intersecting assortment.

Possible difficulties that the project may face:

• A long period of development of a base of regular customers.

Possibilities:

• Providing space for outdoor advertising and audio clips from the side of the shopping center.
• Carrying out various promotions with children entertainment centers located in the shopping center.

Advertising strategy

To increase the volume of sales, it is planned to maximize the use of advertising and marketing opportunities provided by the shopping complex:

• design of a bright illuminated signboard and a showcase with children's mannequins, oriented towards the central gallery.
• Placing a banner on the facade of the shopping center building;
• Rental of an audio clip on the internal radio network of the complex;
• Distribution of flyers with promotional codes to shoppers to encourage repeat purchases.

Measures are planned to introduce accumulative discount cards for regular customers, seasonal sales and promotions.

organizational plan

Business registration and taxation

A company will be opened to organize a store with limited liability since 2 individuals as founders. From the point of view of taxation, the format of the simplified system was chosen (15% of the amount of income minus expenses), since the estimated amounts of taxes for UTII are higher than the simplified tax system due to the large area of ​​​​the department.

Staff

Since the shopping complex regime provides for a 12-hour working day, it will be necessary to have two shifts consisting of a salesperson and a senior salesperson, as well as a shift employee (to provide days off and holidays).

The positions of the director of the enterprise and the merchandiser will be performed by the founders of the company. Accounting services will be outsourced. Cleaning services for the premises are included in the rent and will be carried out by the cleaning service of the shopping center.

staffing and dimensions official salaries presented in the table:

Scheme organizational structure enterprises will look like this:

Financial plan

Prerequisites

The following basic assumptions were used to calculate the payback of the project:

Annual inflation - 10% per annum;

Income tax - 15% (base for tax calculation - income minus expenses);

Deductions calculated from the wage fund - 34.2%.

Project financing

To implement the store opening project, the founders' savings will be used, as well as a "lombard" bank loan secured by an apartment for a period of 5 years at 16% per annum. The payment repayment schedule is annuity (in equal payments, including the amounts of interest and principal that change in relation to each other).

Project payback indicators

The calculations made show the following project performance indicators:

• IRR - 61% per annum;
• Simple payback period - 36 months (3 years);
• Discounted payback period - 44 months;
• NPV - 6,922 thousand rubles;

Calculations were made for a period of 10 years using a discount rate of 10%.

The sales volume equal to the break-even point according to the plan can be achieved on the 5th month from the start of sales.

Risk Analysis

The calculations made show good indicators of the project's efficiency: a short return on investment and a high rate of profitability of the project.

The main risks of the project include:

• Decline in fertility due to the effect of the "demographic hole" of the current generation of fertile mothers. This effect can be neutralized due to the methods of motherhood support undertaken at the state level, as well as due to the influx of emigrants with a large number of families.
• Falling incomes of the population - this effect is offset by choosing the middle price category and relying on buyers with an average income, for whom the cost of children always remains a priority.

conclusions

The considered business plan for a children's clothing store with calculations is attractive in terms of future profitability and allows you to attract credit resources for its implementation.

Children's clothing is a product that is bought quite often. After all, children grow up quickly, and you need to change all types of clothes at least once a season, and sometimes more often. Today, the child is trying to dress stylishly and tastefully. Parents are ready to reduce the budget for their wardrobe by updating the children's wardrobe. That is why this business is growing and developing, the sphere is relevant and very profitable. However, it is also competitive. To enter this niche, you will need to write a business plan for a children's clothing store, an example of which we present in this article.

Project Summary

Children's products are relevant in all cities where there are children, and they are everywhere. We open a children's clothing store in a big city of 800 thousand inhabitants. The store will be located in a separate building. Range: clothes from 0 to 15 years.

Shop hours: Tuesday - Sunday from 09:00 to 20:00. Monday is a day off.

A unique selling proposition - a wide range of the most necessary, stylish and high-quality children's things at an affordable price.

Main target audience:

• Married couples from 23 to 35 years old - 50%.
• Pregnant women - 30%.
• Women from 45 to 60 years old - 20%.

The store is designed for people with an average income level.

The main competitors are:

• Similar children's clothing stores.
• Departments in small shopping centers at the local level.
• Branded children's clothing stores in large shopping centers.

The main thing is not to place your store next door to a direct competitor. There should not be a single children's clothing store within 2 km.

Main risks:

Risk	Solution
A sharp increase in the purchase price of goods	The largest purchase at the beginning of the season
Rent increase	Conclusion of a long-term lease agreement, at least 1 year on signed terms
The appearance of a competitor near our outlet	Analysis of competitors, prices, assortment. Special offer target audience, a new range of clothing, quality and reasonable price. Also launch a customer loyalty system, a cumulative discount system
Unsuccessful first purchase, a lot of stale goods	Purchasing only popular and relevant clothing models with the maximum guarantee of implementation.

To minimize all risks, you will need to take care of them in advance, as well as invest in a reserve fund of costs in the budget. This will help the business plan of a children's clothing store with calculations, where you can calculate the costs for starting a business and monthly development. .

Decor

Selling children's clothing in your store obliges you to register with the tax authorities. We will register as individual entrepreneur, because this registration form entrepreneurial activity the most economical in terms of money and time, does not require a large amount of reporting. So, we register as an individual entrepreneur, choose a simplified taxation system “income minus expenses” of 15%.

In addition, you will need to obtain permission from Rospotrebnadzor and the fire department for the compliance of the premises with the requirements.

The total costs for registration and obtaining a permit will be about 7 thousand rubles.

Location and search for premises

For baby store location is a priority. Its attendance and, accordingly, profitability depend on this by 50%. Therefore, we will rent a room in a large residential area city, close to the market, public transport stops and good transport interchange. The store will be located in a multi-apartment basement building on the 1st floor. We need a room with a total area of ​​at least 50 square meters. m to present the entire range of clothing from 0 to 15 years.

The cost of such premises is about 30 thousand rubles per month. Indoors, it is necessary to make cosmetic repairs and ensure the absence of dampness, because. children's things will be stored there. We will allocate 20 thousand rubles for painting and processing the walls and ceiling.

You need to pay monthly public utilities in the amount of 5 thousand rubles.

We will conclude an agreement with the landlord for an annual lease and pay immediately for 2 months.

Search for commercial equipment and assortment

For the presentation of children's clothing, you will need a special retail store equipment: racks, hangers and shelves. Equipment can be purchased used good condition in order to reduce investment.

Equipment estimate:

Name	price, rub.
Rack high (3 pcs.)	20 000
Island shelf	7 000
Showcases open (2 pcs.)	10 000
Wall hangers (2 pcs.)	5 000
Metal hangers (3 pcs.)	10 000
netbook seller	15 000
Chair	2 000
Cash machine	5 000
Dressing room	3 000
Alarm system	5 000
Total	82 000

Range

• Clothes from 0 to 0.6 years (diapers, sliders, suits, envelopes).
• Clothing from 0.6 to 2 years (suits, dresses, trousers, tracksuits, overalls).
• Clothes from 3 to 5 years.
• Clothes from 6 to 15 years old: trousers, sweaters, shirts, blouses, jackets, tights, tracksuits, underwear.

The first purchase will include clothes from 0 to 6 months, tracksuits for children, dresses for girls from 3 to 10 years old, tights, underwear and suits from 0 to 3 years old.

Staff

The store will need one sales assistant who will replace the entrepreneur. We will hire a girl from 28 to 35 years old with experience in children's stores. Salary will depend on the store's revenue. Let's set the rate at 20 thousand rubles.

The functions of the seller will include not only the sale of goods, but also the control of order in the trading floor, daily cleaning if necessary. Naturally, the seller participates in the inventory.

Marketing and Advertising

These issues will be considered from the very beginning. In addition to analyzing competitors and the target audience, monitoring systems for prices and assortment, a brand promotion strategy is being formed. By the opening of the store it is planned to use promotional tools.

Firstly, it is important to draw attention to the store with the help of outdoor advertising (sign and store branding). We will also install an advertising pillar near the entrance to the store. Necessarily a certain amount of flyers should be distributed near the store directly to the target audience - mothers with children and pregnant women. Do not forget to actively advertise on the Internet.

The store will run the following promotions:

• Expectant mothers get a 10% discount on the purchase of everything necessary for the baby (from the amount of 30 thousand rubles).
• Birthdays get 5% discount on their birthday.
• On June 1 - 10% discount for all children.
• When buying more than 15 thousand rubles, a loyalty card is issued with accumulative amounts and points that allow you to buy cheaper.

Expenses and income

Here we will summarize the start-up and monthly costs, sum up the planned costs and plan the amount of revenue starting from the third month of the store operation. This period is sufficient to form the current assortment, effective advertising and attracting a starting audience of buyers. In this paragraph, we will determine the potential profit, calculate the profitability based on the data and determine the payback period of the project.

Starting costs

A large item of expenditure will be for the purchase of goods, which we will deduct from potential revenue.

Monthly expenses

Income

The first and second months are not expected to have a good store revenue, tk. the target audience will only get to know him and make single purchases. Starting from the 3rd-4th month, it is planned to actively increase turnover due to an increase in the number of buyers who came on the recommendations of friends, through an advertising link on the Web and to a profitable offer in a flyer. Accordingly, we determine the sales plan:

From the proceeds of 240,000 rubles, we subtract the purchase price. With a markup of 150%, our profit will be 180,000 rubles.

Determine the difference between income and expenses:

180,000 - 75,000 \u003d 105,000 rubles.

Subtract 15% from revenue:

105,000 x 0.15 = 15,750 rubles.

Net profit:

105,000 - 15,750 = 89,250 rubles.

Profitability will be at the level of 35%.

This suggests that the children's clothing store business is very profitable.

Eventually

A children's clothing store is an excellent highly profitable business that will generate income from the 3rd month. It is important to work out pricing policy, constantly analyze competitors and, if danger arises, a new strong competitor nearby - use the anti-crisis system. The main thing is to choose such models of clothes and form an assortment that will attract buyers. The plans are to open several children's clothing stores around the city under a single brand. Is our competitive advantage- domestic production of children's clothing, a guarantee of environmental friendliness and high quality goods.

We bring to your attention a business plan for opening a children's clothing store in a small town.

Project Description

General information:

• City population: 300 thousand people;
• Point location: city center, 2nd floor of a large shopping center, trade area 60m2.;
• Ownership type: rent;
• Working hours: 9:00 - 20:00;
• Number of jobs: 6 people;
• Sources of financing: own funds- 500 thousand rubles; borrowed funds(credit) - 900 thousand rubles.
  

The main performance indicators of a children's clothing store:

• Monthly profit = 113,530 rubles;
• Profitability = 20.7%;
• Payback = 12 months.

OKVED children's clothing store

The organizational and legal form of the children's clothing store will be individual entrepreneurship. For the trade in children's goods, the OKVED code is 52.42.1.

Selected as the taxation system single tax on imputed income (UTII). The amount of the tax will be calculated according to the formula: 15% * (1800 (basic yield) * sq.m)*k1*k2. coefficient k2 for retail goods for children in the Ulyanovsk region is 0.43. The total amount of tax for a room with an area of ​​60m2 will be equal to 10,936 rubles per month.

Step-by-step plan for opening a children's clothing store

Currently started Practical activities for project implementation:

1. Registration done individual entrepreneurship in the IFTS;
2. imprisoned preliminary agreement lease of premises with an area of ​​60m2 on the 2nd floor in a large shopping center. The cost of rent per month - 90 thousand rubles;
3. Selected approximate range of products of our outlet.

The store will operate in a self-service mode. The operating mode is planned to be set from 9:00 to 20:00 hours. products and services

Product Description

In addition to ordinary goods, our store will sell children's clothes such as famous brands like: Adams kids, Bon Vevey, Disney, Adidas, Mexx, Zara and many more. The average markup on clothing will be at least 100%.

What equipment to choose for a children's clothing store

The main equipment needed for the job includes:

• Showcases;
• Shelves;
• Hangers;
• Shelving;
• Baby mannequins;
• Mirrors;
• Furniture (sofas, chairs);
• System of protection against theft of goods;
• Cash register and computer.
  

Distinctive advantages of children's goods

1. Clothes for the little ones will be only natural and environmentally friendly;
2. All clothes will be supplied from leading manufacturers and accompanied by quality certificates, which excludes the appearance of underground goods on the shelves of the store;
3. A wide range of beautiful children's clothing for the most different ages, winter and summer collection;
4. Flexible system of discounts and regular promotions for clothes for children.

Download business plan for a children's clothing store, with our partners, with a guarantee of quality. Marketing plan

marketing plan

Store attendance will be provided for the following reasons:

1. The store will be located in a large shopping center with a large flow of customers;
2. On the same floor where a children's clothing store is planned to open, a toy store is already operating, which is visited by many parents. This will provide an additional flow of visitors to our store;
3. Located next to the shopping center kindergarten and the school, which will also bring additional customers.

Advertising and promotion

For the promotion (promotion) of the point of sale, it is planned:

1. Advertising in the media (newspaper, magazines, TV, radio);
2. Advertising on transport (minibuses);
3. Banners, banners, billboards;
4. Distribution of leaflets, flyers, posting ads.

In total, about 20 thousand rubles are planned to be spent on these activities every month.

How much can you earn selling children's clothing

The attendance of the shopping center averages 7 thousand people a day, which is 4-5 thousand on weekdays and 9-10 thousand on weekends. 70% of this number of people are women, of which 20% are moms ready to make a purchase. Converting percentages to the number of potential buyers, we get 980 people per day. And the so-called average check» when visiting children's clothing stores is about 1000 rubles. Multiplying 1000 rubles by 980 people. we get 980,000 rubles. Since there are 3 more competitors in our shopping center, the potential amount of revenue for each store is 245,000 rubles.

At the same time, not all mothers who visited our store are ready to buy goods immediately. Typically, the purchase percentage is only 10%. The total potential revenue of our store is 24,500 rubles per day.

However, in the children's clothing trade there is a seasonality in sales. Its peak is in autumn-winter, and a decline in sales is observed in the spring-summer period.

Imagine the planned monthly schedule for the movement of revenue:

When calculating the profitability and profitability of a children's clothing store in the financial part of the business plan, we will proceed from the planned annual revenue - 8.1 million per year.

Production plan

Ordering a batch of children's clothing will take place both through the website and from the showrooms of wholesale organizations. Delivery of goods to our warehouse will be carried out by transport companies.

To create a wide range of products, it is planned to allocate cash in the amount of 800 thousand rubles.

A 15m2 warehouse will be used for inventory.

The planned staffing of the children's clothing store:

Employees will be required to:

• Sellers - girls aged 20 to 35;
• Ability to communicate with customers;
• Sales experience (preferred).
  

Financial plan

To open a children's clothing store, an investment of 1.4 million rubles will be required. Of these, own funds amount to 500 thousand rubles and borrowed (bank credit) 900 thousand rubles.

Main monthly expenses individual entrepreneur, will be material costs (more than 50%), that is, the purchase of goods with subsequent resale.

In addition to material costs, the entrepreneur will also pay insurance premiums to the Pension Fund and the Social Insurance Fund: 212.4 thousand rubles a year for employees and 36 thousand rubles. per year for IP.

A complete list of all costs, as well as the calculation of gross and net profit presented in the table - the forecast of income and expenses:

Net profit based on the results of annual sales will amount to 1.36 million rubles.

Store Profitability children's clothing according to business plan calculations is 20.7%. With such indicators, the project pays off in 12 months.

Summing up, it should be noted that the trade in children's clothing, despite high competition, is profitable direction business. Short payback period of investments, together with good rates of return, make this business attractive to many private investors.

Recommended download business plan for a children's clothing store, from our partners, with a guarantee of quality. This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of the project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions