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Okay hypermarket office. Vacancies of the company "OK - federal retail chain

It all started with the first hypermarket. Today, the O'KEY Group is one of the largest retailers in Russia, on the shelves of which there are tens of thousands of various goods. It is the first among Russian food retailers to launch and actively develop e-commerce in Moscow and St. Petersburg, offering a full range of products for home delivery.

Reference Information:

Company name:
Legal form activities: Society with limited liability;
Kind of activity: Retail trade mainly food products, including drinks, and tobacco products in non-specialized stores;
Revenue for 2016: 175.5 billion rubles;
Beneficiaries: D. Korzhev, D. Troitsky, B. Volchek;
Number of staff: more than 20 thousand people;
The site of the company: http://www.okmarket.ru

O'KEY is a dynamically developing Russian retail network. You can meet her stores today in many large Russian cities. On retail market country net in number . The history of O'Key, its creation and development, once again proves that the most ambitious plans can be realized. The main thing is not to stop, set goals, look for and find new effective solutions.

A bit of history

The company was founded in 2001.

Meet the co-owners and founders of the company: Dmitry Troitsky, Dmitry Korzhev, Boris Volchek. Two Dmitry studied together at the Leningrad Shipbuilding Institute, have been friends since those very times. With Volchek, who graduated from the Leningrad Institute of Engineers railway transport and who by that time owned the Grazhdansky supermarket and a couple of plots of land suitable for the construction of hypermarkets in St. Petersburg, the acquaintance took place in the mid-1990s.

In 1999, the trio met an Estonian specialist who had experience in retail chains, Heigo Kera. Three years later, he becomes a consultant for their new project.

There was one more person in this friendly company, the Estonian Hillar Teder, to whom the founders of the retailer owe a lot. Together with Troitsky and Korzhev, back in 1993, they created the Mega-auto company in St. Petersburg. Their auto business was quite successful thanks to Teder's connections. In 1997 they were dealers for Hyundai and in 1998 for Audi.

Companions were not limited to cars. In 1995, Tetra Pak they leased equipment, rented premises in St. Petersburg and launched the Multon juice factory.

Retail has become parallel to the juice business. And the impetus was the queue at the entrance to the largest shopping center in Tallinn, Rocca al Mare. Just then, 3 hectares of land were bought from businessmen Sh. Kalmanovich and V. Kekhman for $600,000.

First hypermarket

It was on this site that the first O'Key hypermarket was opened in May 2002, modeled on Scandinavian hypermarkets. Russia has not yet known such a format.

“They took the classic Western European format as a basis, and we had a hard discount store with large halls, concrete floors, huge racks and pallets between them” (Oleg Zherebtsov, founder of Lenta).

At that time, 4 large stores were already operating in St. Petersburg, but O'Key was different, much more civilized.

“The market was empty then. We literally taught customers how to use a store with a huge selection. Warm, light, parking nearby. We had friendly security who recommended to carry purchases on a trolley directly to the car. The people then were a bit wild, but consumers quickly accepted and appreciated our format” (B. Volchek).

By the way, such an optimistic name, a little western, but friendly, Volchek came up with for him. OK.

In 2002, the hypermarket received its customers. A year later, there were three of them in St. Petersburg.

New projects

Shareholder friends are ambitious people. They wanted big projects, because there were many fast-growing and more capacious markets, such as retail and food service. In 2006, partners sell juice and dairy projects, and proceeds from the sale were used to develop retail. Before the sale of Multon and Ochakovsky, the O'Key group owned only six hypermarkets in St. Petersburg, after a couple of years there were already 16. The city was already saturated with stores of this format. The network of hypermarkets began promotion in the regions, they appeared in Krasnodar, Rostov-on-Don, Tolyatti and other cities.

By 2007, it was decided to open the O'Key retail network in Ukraine, and in Armenia they were waiting for absolutely new business- mining. In Ukraine, the Russian-Estonian partnership has split. Teder received Ukrainian and Estonian real estate (several shopping centers), and Troitsky with Korzhev - the part that belonged to Teder in O'Key, and mining projects.

Meanwhile, in the capital in 2009, the first O'Key opens. Then the company was managed by Patrick Longuet, who has 27 years of experience in Auchan. In this year of crisis for the country, the chain took third place in Russian retail.

The year 2010 was marked by a successful IPO at the London stock exchange(LSE). Part of the $167 million proceeds from the sale of shares was used to develop the company and pay off debts.

Shareholders have not interfered in the management of the company until recently. They managed to stay in the background even when OK went public. In that same 2011, they became billionaires and their names were named by Forbes among the richest people in Russia.

Reforms in the company

In 2015, the retailer is carrying out an almost complete change of management, gathering an international team of highly professional like-minded practitioners. This:

Pavel Tomanek (Czech Republic) - Sales Director;
Angelo Turati (Italy) - Commercial Director;
Mark Leblon (France) - Director of Supply Chain Management;
Peter Rahovides (Great Britain) - Trade Development Director.

Each of them has experience of working in Russia, knowledge Russian market where they live and work. Of course, there are Russians in the leadership, in whose sphere of influence development and construction, financial and legal blocks, HR and other departments.

The Group has embarked on a business transformation strategy. It was developed at the end of the third quarter of 2016. The company intends to focus on key regional markets:

Moscow;
St. Petersburg and the Northwestern Federal District;
Rostov;
Ekaterinburg.

Personnel changes have continued in the current year. In May, the company announced another appointment. Fast CEO occupied by Miodrag Boroevich.

“The company is aware of the direction in which it needs to move. And in order for the transformation to be effective, it needs strong leader"(Mikhail Burmistrov, CEO of the Infoline-Analytics agency).

He will have to implement new strategy. Boroevich himself commented on his appointment as follows:

“I am convinced that O.K. has significant growth potential…I look forward to translating and implementing the comprehensive vision and strategy developed by our team into the next phase of the company’s development.”

It should also take over the management of stores in hyper- and supermarket formats. The discounter stores, which are planned to be spun off as a separate business, will continue to be managed by Armin Burger, who previously worked as a managing director at Aldi, a large German discounter chain. He led the new direction in September 2015, when the first Da! discounter opened its doors. In total, the O'Key group today has 159 stores.

M. Boroevich's connections in Western business circles will be very useful in establishing an effective dialogue with Western investors and network buyers.

"OK" today

37 supermarkets;
72 hypermarkets;
60 Da! discount stores;
online store.

At the end of 2016, the group ranked seventh in terms of revenue among food retailers, behind X5 Retail Group, Lenta, Metro, Cash & Carry.

Retail formats

Private labels

Goods own trademarks(abbreviated as STM) are increasingly being introduced by large Russian retailers. It even resembles a competition, when new ways are invented to lure the buyer, a wide range of goods is offered attractive prices.

In the stores of the O'Key network, their own production of some goods begins in 2003, ready-made cooking and a bakery appear.

10 years have passed since the appearance of the first own brand of the network. All this time, the company has not ceased to expand and improve the range of STS. Moreover, a couple of years ago, the company began a large-scale relaunch of its trademarks. And the first step was the launch in November 2015 of the brand of goods "What You Need!" in the low price segment. A little later, in April 2016, the transformations affected the O'Key brand line (middle price segment). I must say that 85% of all these goods are produced in Russia.

Their main advantages are:

Saving
Private labels allow you to save at every stage: from packaging design to the finished product on the store shelf. Active cooperation with the manufacturer without any intermediaries allows you to reduce the cost of advertising and intermediary services.
Quality
A big plus of O'Key private label products is regular testing, which allows you to ensure quality that is not inferior to analogues under famous brands. All samples are checked for compliance with state standards, the production process is under continuous control - all in order to offer customers only the best.
Price quality
It is enough for our customers to make a small comparison of the prices and quality of goods offered in the stores of this network with products from other major manufacturers in order to confidently make their choice in favor of the OK brands.

"OK"

Under this brand, the production of food products and related products. For example, among them, buyers can find all kinds of spices, canned food, pastries, hair shampoos, hygiene items, etc.

Rice. 4. Products under the brand name "OK"
Source: site rwr.ru

"What you need!"

Rice. 5. Goods under the brand name "What you need!"
Source: www.plabel.ru

emotion

The products of the brands Emotion Man, Emotion Lady, Emotion Kids are represented by outerwear, sewing and knitwear of casual and classic styles for children and adults, underwear.

Rice. 6. Products under the Emotion brand
Source: site kai-i-gerda56.ru

4home

Home goods - more than 100 items household appliances and computer accessories.

Rice. 7. Products under the 4home brand
Source: site proactions.ru

dominant

Under this brand, the production of goods for real men is organized - hand and electric tools for the home.

Rice. 8. Products under the Dominant brand
Source: ppt-online.org

Financial condition

Import prohibition of a number food products rendered on "OK" Negative influence. Until sanctions were imposed, the share of imports in the assortment of the network exceeded 25%. At least 10% are goods from the sanctions list, which is significantly more than other public retailers.

With the implementation of the new strategy, significant progress has been made in changing the structure of the assortment of goods, the company's presence is being strengthened in regions with the greatest development potential, new format stores have appeared - discounters called "Yes!". Now there are already 50 of them, 19 of them were opened in 2016. This made it possible to increase revenue even when many of the retailer's customers preferred to switch to more democratic formats of competitors' stores.

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Group of companies "OK"

O'KEY is a large Russian retail chain that specializes in the sale of food products. The company opened its first hypermarket in St. Petersburg in 2002. The group is represented by two formats: hypermarkets under the O'KEY brand and discounters under the DA! brand. The O'KEY brand is recognized as one of the strongest brands in St. Petersburg and intends to take the same position in other regions of Russia.

Find your "OK"!

Rules for the sale of goods using gift card network of stores "O" KEY.

1. The O'KEY gift card is a fixed denomination plastic card with a magnetic stripe and a barcode.

2. O'KEY gift cards are purchased and used when purchasing goods in the O'KEY hypermarkets and supermarkets.

3. A gift card confirms that its purchaser has made an advance payment towards the forthcoming purchase of goods. The fact of purchasing a gift card is a conclusion preliminary contract and confirms the intention of the gift card holder to conclude in the future the main contract for the retail sale of goods by purchasing any goods in the O’KEY hypermarkets and supermarkets, which is confirmed by the issuance of a cash receipt to the buyer.

4. Gift card purchasers can be both individuals and legal entities.

5. Gift card holders are only individuals.

6. The gift card is freely transferable to any person and is bearer. A contract for the retail sale of goods using a gift card as a means of payment can be concluded by any person who is a gift card holder.

7. A gift card gives its owner the right to a one-time purchase of any number of goods in the O'KEY hypermarkets and supermarkets for total amount, equivalent to the face value of the gift card, indicated on its front side.

8. The amount of funds contributed by the owner of the gift card as an advance payment corresponds to the face value of the gift card. The specified amount of face value is used by the buyer when purchasing the goods at a time and in full, after which the gift card is considered redeemed and remains with the seller.

9. The gift card cannot be returned or exchanged for cash or another gift card.

10. When purchasing goods for an amount less than the face value indicated on the front side of the gift card, the balance of funds will not be returned to the buyer.

11. When purchasing goods for an amount greater than the face value indicated on the front side of the gift card, the buyer pays the difference in cash or by bank transfer, including using payment bank cards.

12. The gift card is valid only for the purchase of goods in the O'KEY hypermarkets and supermarkets.

13. The gift card has a limited expiration date, which is printed on the front of the card.

14. Upon expiration of its validity period, the gift card cannot be used to pay for goods in the O'KEY hypermarkets and supermarkets, the funds used to purchase the gift card are not returned.

15. The gift card has its own individual number corresponding to the date of its issue, and several degrees of protection. Gift card purchased legal entity, is activated on the date of signing the card sale agreement by entering information about the sale into the card activation database. Gift card purchased individual, is activated on the date of its purchase by entering information about the sale into the database of activated cards.

16. An inactivated gift card is invalid. When purchasing a gift card, the purchaser is obliged to check the proper activation of the card.

17. Gift cards that are damaged and do not allow their identification in the database of activated cards, or gift cards, the authenticity of which the seller's representatives have doubts, are not accepted for payment for goods.

18. Warranty service, exchange and return substandard goods purchased with a gift card is carried out in general order provided by the current legislation of the Russian Federation.

19. In case of loss, damage or theft, the gift card is not restored and its value is not compensated.

20. The rules for the use of gift cards can be supplemented and / or changed by the Issuing Company unilaterally. Information about this will be posted on the website in a timely manner.

21. These rules take precedence over the summary rules set out by the gift card holder in the event of a dispute.

They punctured the wheels in the underground parking of the O'KEY hypermarket

03/18/2018 visited the hypermarket "O" KEY "at the address Partizan Herman str., 2
Leaving your car in the underground parking, on the territory of the parking area of the "O" KEY store
(3rd row, 5th place from the exit from the parking lot), went shopping safely. The check is attached dated 03/18/2018 (20:30).

Upon returning to the underground parking, I left a bag of groceries in the car. For a further visit to the tobacco shop "Tabacon", a restaurant fast food"McDonald's"
and the continuation of purchases in the construction hypermarket "Leroy-Merlin" - located in the same building (St. Partizan Herman, 2).
Returning to the car at approximately 22:30, he was unable to start the engine. There was an electrical problem.
Which it was not possible to eliminate promptly, since I do not have the education of an electrician.
At 11:05 p.m., the lights were turned off throughout the underground parking lot of the O'Key hypermarket. The entrance gates were closed, leaving only one open exit gate.
From the personnel and security of the hypermarket "O" KEY, to the underground parking on this moment no one was present. There was no one to report the damage.
Evacuation of the car from the underground parking was not possible, since the height of my car is 2.1 meters. And the gate at the exit is no more than 2.5 meters.
It was decided to leave the car in the parking lot of the O'Key hypermarket and get home by taxi.
A screenshot from the taxi app is attached.
At 23:40 I left the underground parking.

The next day, 03/19/2018 at around 10:30 am, I returned to my car. The car was on three flat tires.
When pumping up the wheels, it turned out that all the wheels were damaged, there were various punctures.
On one of the wheels there is a valve cut for tubeless tires (nipple) and two punctures. The other two wheels have three punctures.
A witness approached me, whose phone number is available, said that the car at the time of the opening of the O'KEY hypermarket and the underground parking at 8:00 was already on flat tires.

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Issuance of the O'KEY card free of charge within 10 days

Action organizer:

O`KEY LLC (OGRN 1027810304950); promotion period: from 04/13/2015 to 08/12/2015

Terms of action:

Provision of a discount of 10% of the amount of the check to holders of O`KEY regular customer cards (hereinafter referred to as the "O`KEY card"). The discount does not apply to tobacco products, as well as to alcoholic products if the cost of the goods, taking into account the discount, is lower than the minimum retail prices established by law. The discount is not summed up with other discounts, if there are two or more discounts for the same product, the largest one is applied;
The cost of the O'KEY card is 55 rubles. The number of O'KEY cards is limited. The promotion is valid subject to availability of OK cards. The organizer of the promotion has the right to terminate the promotion before the expiration date.

Location of the action:

Hypermarket O`KEY in Cherepovets, st. Raahe, 2.

Rules for the sale of goods using a gift coupon for the O'KEY chain of stores.

1. The OK'KEY gift voucher is a paper voucher of a fixed denomination with an individual number corresponding to the date of its issue and several degrees of protection.

2. O'KEY gift vouchers are purchased and used when purchasing goods in the O'KEY hypermarkets and supermarkets.

3. A gift voucher confirms that its purchaser has made an advance payment towards the forthcoming purchase of goods. The fact of purchasing a gift voucher is the conclusion of a preliminary agreement and confirms the intention of the owner of the gift voucher to conclude in the future the main contract for the retail sale of goods by purchasing any goods in the O'KEY hypermarkets and supermarkets, which is confirmed by the issuance of a cash receipt to the buyer.

4. Gift certificate purchasers can be both individuals and legal entities.

5. Gift voucher holders are only individuals.

6. The gift voucher is freely transferable to any person and is presentable. A contract for the retail sale of goods using a gift voucher as a means of payment can be concluded by any person who is a holder of a gift voucher.

7. A gift voucher entitles its owner to a one-time purchase of any number of goods in the O’KEY hypermarkets and supermarkets for a total amount equivalent to the value of the gift voucher indicated on its front side.

8. The amount of funds contributed by the owner of the gift voucher as an advance payment corresponds to the face value of the gift voucher. The specified face value is used by the buyer when purchasing the goods at a time and in full, after which the gift coupon is considered redeemed and remains with the seller.

9. The gift voucher is non-refundable and cannot be exchanged for cash or another gift voucher.

10. When purchasing goods for an amount less than the face value indicated on the front side of the gift voucher, the balance of funds will not be returned to the buyer.

11. When purchasing goods for an amount greater than the face value indicated on the front side of the gift coupon, the buyer pays the difference in cash or by bank transfer, including using payment bank cards.

12. The gift voucher is valid only for the purchase of goods in the O'KEY hypermarkets and supermarkets.

13. The gift voucher has a limited expiration date, which is indicated on the front side of the coupon, or, if the expiration date is not indicated, - 3 years from the date of activation of the coupon.

14. Upon expiration of its validity period, the gift voucher cannot be used to pay for goods in the O'KEY hypermarkets and supermarkets, the funds used to purchase the gift voucher are not returned.

15. A gift coupon purchased by a legal entity is activated on the date of signing the agreement on the sale of the coupon (s) by affixing a seal, signing an authorized person and entering information about the sale into the coupon activation database. A gift coupon purchased by an individual is activated on the date of its purchase by affixing a seal, signature of an authorized person and entering information about the sale into the database of activated coupons.

16. The gift voucher is invalid without the seal and signature of authorized persons of the O'KEY hypermarket and supermarket chain. When purchasing a gift voucher, the purchaser is obliged to check the proper activation of the voucher.

17. Gift vouchers that are damaged and do not allow their identification in the database of activated cards, or gift vouchers, the authenticity of which the seller's representatives have doubts, are not accepted for payment for goods.

18. Warranty service, exchange and return of low-quality goods purchased using a gift coupon is carried out in accordance with the general procedure provided for by the current legislation of the Russian Federation.

19. In case of loss, damage or theft, the gift voucher is not restored and its value is not compensated.

20. The rules for the use of gift coupons can be supplemented and / or changed by the Issuing Company unilaterally. Information about this will be posted on the website in a timely manner.

Rules for the sale of goods using a gift card from the O'KEY chain of stores.

1. The O'KEY gift card is a fixed denomination plastic card with a magnetic stripe and a barcode.

2. O'KEY gift cards are purchased and used when purchasing goods in the O'KEY hypermarkets and supermarkets.

3. A gift card confirms that its purchaser has made an advance payment towards the forthcoming purchase of goods. The fact of purchasing a gift card is the conclusion of a preliminary agreement and confirms the intention of the gift card holder to conclude in the future the main contract for the retail sale of goods by purchasing any goods in the O'KEY hypermarkets and supermarkets, which is confirmed by the issuance of a cash receipt to the buyer.

4. Gift card purchasers can be both individuals and legal entities.

5. Gift card holders are only individuals.

7. A gift card entitles its owner to a one-time purchase of any number of goods in the O'KEY hypermarkets and supermarkets for a total amount equivalent to the face value of the gift card indicated on its front side.

9. The gift card cannot be returned or exchanged for cash or another gift card.

10. When purchasing goods for an amount less than the face value indicated on the front side of the gift card, the balance of funds will not be returned to the buyer.

12. The gift card is valid only for the purchase of goods in the O'KEY hypermarkets and supermarkets.

13. The gift card has a limited expiration date, which is printed on the front of the card.

14. Upon expiration of its validity period, the gift card cannot be used to pay for goods in the O'KEY hypermarkets and supermarkets, the funds used to purchase the gift card are not returned.

15. The gift card has its own individual number corresponding to the date of its issue, and several degrees of protection. A gift card purchased by a legal entity is activated on the date of signing the card sale agreement by entering information about the sale into the card activation database. A gift card purchased by an individual is activated on the date of its purchase by entering information about the sale into the database of activated cards.

16. An inactivated gift card is invalid. When purchasing a gift card, the purchaser is obliged to check the proper activation of the card.

18. Warranty service, exchange and return of low-quality goods purchased using a gift card is carried out in accordance with the general procedure provided for by the current legislation of the Russian Federation.

19. In case of loss, damage or theft, the gift card is not restored and its value is not compensated.

20. The rules for the use of gift cards can be supplemented and / or changed by the Issuing Company unilaterally. Information about this will be posted on the website in a timely manner.

21. These rules take precedence over the summary rules set out by the gift card holder in the event of a dispute.

Okay hypermarket office. Vacancies of the company "OK - federal retail chain

Reference Information:

A bit of history

First hypermarket

New projects

Reforms in the company

"OK" today

Retail formats

Private labels

"OK"

"What you need!"

emotion

4home

dominant

Financial condition

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