How to start a clothing business. Women's business - how to open a clothing store from scratch? Documents accompanying the product

The business of selling women's outerwear at first glance looks very attractive - there is no need to invest significant funds to start, and you do not need to wait a long time to make a profit. This industry is great for small businesses with a small start-up capital, which means that anyone can do it.

In order to successfully launch a women's outerwear retail business, you need a desire to do it, basic knowledge in the legal and economic fields, and an understanding of the laws of the market. In addition, several issues need to be addressed:

• choice of location for outlet;
• Selection of commercial equipment;
• selection of a range of goods;
• search for a supplier.

These items are essential for successfully building a business selling women's outerwear: jackets, coats, short coats, raincoats and windbreakers.

Place

The selection of retail space is important not only in terms of the cost of rent and average traffic, but also the social environment. It is unlikely that a store with expensive branded models, located in a working area or a middle-class shopping center, will be highly popular, just as it is not worth selling budget and mid-price models in the neighborhood of boutiques. famous brands- it is obvious that this will not give the desired results, and subsequently the business will become unprofitable.

For start-up entrepreneurs who are just learning the intricacies of the women's outerwear market, the best option will be a place in a shopping center with medium traffic. Firstly, it will be easier to pass inspections in all necessary instances, and the average traffic of the shopping center will make the rent acceptable to young business.

It also makes sense to pay attention to the youth segment - if in locality there is a large enough educational institution, by opening a store with a large number of youth models nearby, you can get a fairly serious flow of customers.

Selection of commercial equipment

An important point is to equip your store with the necessary commercial equipment. In this case, racks, hangers, fitting rooms, barcode scanners and cash register equipment, which is worth paying special attention to, which is discussed here.

Range

As can be seen from the previous paragraph, the choice of a place for the sale of women's outerwear is closely related to the intended range of goods. It is logical to locate a store with boutique models in the city center or in a status shopping center, a store with budget and mid-price models in a middle-class shopping center or a store located closer to the periphery, and also take into account socio-cultural factors.

However, the most logical option for a young business would be an option with a mid-price segment of goods, and, possibly, a small number of budget models. Considering size restrictions start-up capital and the general economic situation in the country, the most massive consumers of this type of product are women with average incomes.

Whether the assortment will be designed for the youth segment or for women's models, whether it is necessary to purchase jackets and coats of large sizes and any non-standard models - it is up to the business manager to decide in each case based on market analysis and his own preferences. In any case, the assortment can always be corrected if something goes wrong, although this, of course, requires financial costs.

Provider

It is logical that in order to fill the store with goods, it is necessary to purchase it somewhere, and the question correct selection The supplier in this case is the tap important. A good wholesale supplier of women's outerwear should meet the following criteria:

• favorable prices for goods;
• convenient and fast delivery;
• correct documentation.

It makes no sense to purchase such a product, for which only the smallest margin can then be made, therefore, the criterion of the wholesale cost of the goods is most often decisive when choosing a wholesale supplier. In pursuit of more attractive prices The geography of searches is expanding not only to the borders of the region, but also throughout the country, and here it is already important that the supplier promptly delivers the purchased goods, and safe and sound. At the same time, the goods should be convenient to pay for, payments should be made quickly, and all necessary documentation should be provided.

We are opening a women's clothing store!
Trade in women's clothing is the most profitable direction in the clothing business. Women spend more time and money buying clothes. They go shopping much more often than men.
Therefore, we open a store exclusively for women.

Shop "Cleopatra" began to work on December 12, 2007, in the city of Nevyansk in order to provide residents of the city with non-food products (clothes).
Organizational and legal form of the store "Cleopatra" IP.
The main purpose of the Cleopatra store is to make a profit from the proceeds.
Main activities commercial enterprise is:

1. Organization of clothing trade;
2. Purchase and sale of goods;
3. Free customization service for customers.

The Cleopatra store serves a contingent of customers with different income levels. Basically, the store is aimed at buyers with an average income level. The trade organization has a very convenient location in the city center, close to schools, a clinic, a savings bank, a cafe, a chain of stores. This suggests that there will always be buyers in it.
In this business plan, it is planned to open another Cleopatra women's clothing store. It is necessary to purchase a premise for a shop on the street. Malyshev, Nevyansk. Malysheva street is gradually saturated trading shops and pavilions, has a high traffic, and in this case, it is most advantageous for opening a retail outlet and choosing the location of a store. The funding source will be equity. The area of ​​the premises together with the warehouse includes 100 m².
The organizational structure of the store is shown in Figure 1. The number of store employees as of October 01, 2010 is 8 people.
The organizational structure of the store "Cleopatra" is the simplest linear-functional. The essence of the linear-functional management structure is that the control actions on the object can be transferred only by one dominant person - the leader, who receives official information only from his directly subordinate persons, he makes decisions on all issues related to the part of the facility he manages, and is responsible for his work to a higher manager.
This type organizational structure management is applied in the conditions of functioning of small enterprises with simple production in the absence of extensive cooperative ties with suppliers, consumers, scientific and design organizations etc.

After studying the tables below, you will understand how profitable it is to open a clothing store.

Sales forecast for 5 years, thousand rubles

Name
Revenue from the sale of clothing
Revenue from the sale of related products
TOTAL: revenue

Current expenses by quarters for 2011, thousand rubles

Profit forecast, thousand rubles

Name indicator
	1 sq. 2011	2 sq. 2011	3 sq. 2011	4kv. 2011
Full cost
Net profit

Learn more: is it profitable to open a clothing store and you can download a business plan for a women's clothing store

Back

You have already worked as an administrator for a year, you know the basics of marketing and management, you have a great desire to do business, so it's time for you to open your own store.

The peculiarities of the Russian climate are such that everyone needs to dress, so the clothing trade has been, is and will be a profitable business.

At the same time, no matter what you sell, fur coats, jeans, underwear or dresses, - the algorithm of actions will be the same. The article describes how to open your own clothing store from scratch (business plan), outlines the sequence of actions, highlights important nuances.

Drawing up the concept of the future store

Any business begins with an analysis of the situation and the creation of an image, a model of the future enterprise. First, on a large sheet of paper, you need to answer the following questions in detail:

1. Are you ready to run a business on your own or franchise?
2. Formulate the mission of the business: what customer problem will I solve?
3. Carry out positioning: in what price category do I want to work: economy, premium, branded items? Who are my customers, why do they come to me?
4. Who are my competitors? How do they attract buyers?
5. How can I stand out from the competition?

When working on the concept, they pay special attention to the name of the store. It should be light and memorable, associated with the product.

The overalls store for doctors can be called “Fashion Doctor”, and the stock trade is carried out under the signboard “Eurodress”.

Clothing store business plan with calculations

So what does it take to open a clothing store? Based on the available materials, it is written detailed business plan. The document must reflect the following points:

• store concept;
• marketing research;
• selection retail space(size, method of ownership);
• legal aspects;
• terms of work with suppliers;
• forecast of expenses and incomes, calculation of expected profit.

Calculations are conveniently presented in the form of a table. This is how the estimate for opening a children's clothing store with an area of ​​50 m2 looks like in a residential building, a residential area of ​​a large city:

Name	Amount, rub.	Notes
Legal paperwork	1 000
Premises for rent	55 000	every month
Cash register, bank card scanner	20 000
Redecorating	10 000
Signage and showcase design	9 000
Equipment (showcases, mirrors, racks with brackets, children's corner)	40 000
Purchase of goods	400 000	of necessity
Sellers salary	40 000	while for 2 people per month, the duties of the administrator and accountant are performed by the director
Advertising (flyers, newspaper announcement, discount cards)	20 000	of necessity
Unforeseen expenses, risks	30 000
Total	625 000

Yes, perhaps in the future something will go wrong, but the plan is not a dogma, but a conditional scheme of actions, there is always the opportunity to make adjustments, changes, amendments. However, having the worst plan is better than not having one.

The preparatory phase of the work has been completed. The success of the business will depend on how carefully the main points are worked out. The peculiarity of the main stage is that you do not need to follow a certain sequence, you can act in all six directions in parallel. Assistants will come in handy here, part of the work will fall on their shoulders.

Children's clothing is always in demand, because the birth rate is growing, besides, children grow up quickly and parents buy new clothes again and again. - read and decide whether to open your own business.

You will find a business plan for an online store for children's goods.

Jewelry store can become profitable business, but before you open it, you need to study many nuances. This article will provide useful recommendations if you decide to go into just such a business.

Features of legal registration of business

There are two main forms of doing business when opening a store:

1. For a small shop or a department in a shopping center, it is enough to draw up documents individual entrepreneur. At the same time, taxes can be paid according to a simplified scheme.
2. In case of opening a large salon on an area of ​​​​more than 100 square meters, a company is registered with limited liability. For paperwork, contact the tax authority at the place of residence.

In addition to the tax service, they conclude lease agreements, supply products, communicate with representatives of the fire service, supervisory and regulatory authorities.

After the lease of space is signed, they acquire cash machine and, if necessary, a scanner for reading bank cards.

Experience shows that the texts of lease agreements and the supply of goods should be read with particular care. Professionals advise creating short, concise documents; it is easy to get lost in a 30-page footcloth. In addition, it is easier to hide “traps” in such paper, conditions, if not observed, there is a risk of falling into large fines or additional payments.

Search for suppliers and goods

Working with suppliers is a constant scrupulous work, at the head of which you need to put the priorities of your own business.

A tangle of problems that will have to be unraveled: selection of an assortment line, correct sales analysis, prioritization when choosing suppliers, compliance with delivery dates, suboptimal logistics, and much more.

Therefore, before entering into long-term cooperation, they agree on the supply of small consignments of goods, track the popular positions of goods. When they find reliable companions, they value these relationships in the future.

Attend screenings fashion clothes, exhibitions, fairs. Meet representatives of clothing manufacturing companies.

If you want to sell clothes of a specific brand, then do not be afraid to contact the company directly. Write a letter asking for cooperation on the official website of the company, find out contacts on the Internet or from friends who are engaged in a similar business.

Finding the perfect space for a clothing store

"For retail store three conditions are important – place, place and again place.” This phrase very accurately conveys the importance right choice space for a future clothing store. Here are a few criteria to guide you:

• Estimation of the flow characteristic. How many customers from your target audience are passing by? It is your potential buyers? For example, it makes sense to sell youth clubwear on the central avenue of the city, and open stock options in residential area, near a bus stop.
• Matching the context of the purchase to the desires of the flow. For what purpose do buyers come, do you meet their expectations? In a large suburban shopping center, families go on vacation, so it makes sense to offer strict office attire, and clothes for active rest or baby products.
• Convenience for clients. How to get to the store? Are the stairs comfortable? Is our department too high? Is it possible to park a car? Is it stuffy in the room, is the ventilation, air conditioning working.
• The possibility of designing a showcase, a banner with a name and logo. A window can act as a showcase, the main thing is to effectively design mannequins so that representatives of the target audience “catch the bait” are still on the way.

Clothing store interior

While the crisis continues in the country, it's time to rent premises in large shopping malls and on the central streets of the city. Now you can find a room at a low price, or negotiate a discount.

Attractiveness and convenience of a boutique

For the convenience of visitors, it is important to organize the space, because the volume of sales will depend on it. Design development for a large clothing store is usually entrusted to the designer.

Special lighting, a system of mirrors, wide aisles, conveniently located shelves and brackets, clothes sorted by size, clear navigation will make the store cozy for customers.

Women's clothing store

From the equipment they purchase and install: fitting booths, racks and showcases, hangers and coat hangers, a reception desk. Think over the issue of warehouse equipment and utility rooms for employees. Allocate cash for the purchase of video surveillance and electromagnetic frames at the entrance.

Personnel search

One rude saleswoman will drive away a dozen from the store, the other buyers. Therefore, it is important to pay close attention to business qualities employees. Here is an approximate list of positions, which is adjusted to the needs of a particular store:

• accountant;
• sales consultants;
• administrator;
• security guard;
• cleaning woman.

Looking for employees through friends, recruitment agencies, free bulletin boards.

The personnel management system is a delicate thing, it requires specific skills, therefore, they develop criteria for choosing a future seller, a system for training him official duties, motivation for successful sales, setting goals (the ability to climb the career ladder).

Marketing policy and sales promotion

Competent sales marketing can be compared with a bridge from opening your own store to the successful prosperity of the project. Peculiar The final stage, which will continue while the clothing store is open.

They think over where representatives of the target audience often gather, inadvertently leave information about the store in a car dealership (if they sell men's suits), put up leaflets on poles (if they opened a second-hand store), write articles in local newspapers (about the opening of a new store "Clothes for the whole family", offer a discount to those who present a text or a coupon).

Discount and accumulation cards work well to attract customers, seasonal sales and discounts on certain product groups. Buyers will appreciate it!

With the proper implementation of each item, the clothing store will bring a constant and stable income.

Do you want to open a store, but do not have enough funds? Then consider opening a thrift store. and what costs will be needed at the initial stage, read on our website.

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One of the most popular women's business ideas is opening your own clothing store. This type is attractive in that it does not require special equipment and complex legal arrangements. He does not need highly qualified personnel and special knowledge. At the same time, the sale of clothes is always in demand and brings consistently good profits, even with high competition. Let's figure out how a woman can open her own business - a clothing store.

We were somewhat cunning when we said that opening a clothing store does not require any special knowledge. Mechanism retail need to know, at least in theory. You will also need to understand fashion trends, know the basics of the laws of demand, merchandising, pricing and other specific trade factors. But, the most important thing in this business is the definition of the store concept, the choice of the sales mechanism and the price range of your product.

How to choose a store concept

In this case, the concept means, first of all, that you will sell from clothes - there is a great choice - children's, adult, women's, men's, underwear, sportswear, plus size clothes, hosiery, maternity clothes and other areas .

You also need to choose the price segment of your future store - from economy to premium segment. And you should think about the type of store: multi-brand, stock, second-hand, boutique, franchise store.

The most promising areas in the clothing trade are children's and women's clothing. Despite the crisis in these segments, demand is stable. This is not surprising - children grow up quickly and require large-sized clothes, and women, despite financial hardships, always want to be beautiful and clothes are the main means. The only thing that is possible is that demand has moved to the economy and mid-price segment.

Own store or franchise store?

Having decided on your business idea - opening a clothing store from scratch, you need to choose a way to implement this idea. You can open your own store under your own brand or purchase a ready-made franchise.

Franchise shop

The best and most affordable option for "beginners" - entrepreneurs with no experience in this area. Franchise Seller - franchisor- will be your guarantee of success. Since he is primarily interested in making your store under his brand successful and profitable. It is on this that the material stability and success of promoting the franchisor's business on the market depend. Of course, he cannot do all the work for you and protect you from all risks, but thanks to him, following his recommendations, you can reduce all the risks that arise in your store by an order of magnitude.

It is worth noting that the franchisor, usually at his own expense: helps to find a suitable premises in your city, provides a free design project for this premises, trains your staff, provides an initial analysis and calculation of the market profitability, provides ready-made advertising materials and marketing strategies promotion, completely takes over the wholesale supply of goods to your store and much more.

This approach allows you to reduce the cost of opening a clothing store, as you save on the development of a design layout for a store, promotional materials, and staff training. You also do not waste time looking for wholesale suppliers and delivery methods. The brand owner will provide you Better conditions on delivery and guarantees uninterrupted supply of goods.

Of course, when opening a franchise store, there are several disadvantages - in the case of working under a ready-made brand, you cannot deviate from its rules, you also obey the general policy of the enterprise and cannot implement something of your own.

Cost of "start" this business- from 500 thousand rubles, payback period - up to 2 years.

Own store under own brand

Suitable for an entrepreneur with experience, for example, gained by working as a franchise store. Since in this approach all the risks, all searches for goods, suppliers and methods of implementation are completely borne by the businessman. However, if you open your own clothing store under your own brand and know all the intricacies of this business, payback periods and profits are noticeably different from a franchise store. and differ in better side. So, the payback period takes up to 1 year. And the profit is much greater, due to the fact that you can always change the purchased assortment and methods of its delivery, which allows you to spend smaller amounts on purchases.

The cost of "starting" this business is from 1 million rubles.

Business plan for opening a clothing store

To open a store, you will need permission from the SES and the territorial property management. If you rent the area for the store, then you do not need permission from the fire inspectorate, the landlord is responsible for this.

After choosing the premises and obtaining all the necessary permits- if necessary, carry out cosmetic repairs of the premises. If you open an independent store with your own brand in the middle or premium price segment, then you need to think about the author's design of the premises and the development trademark. Since this is what will “sell” your product in the first place, since your target audience is quite selective and chooses primarily not with a wallet, but by external perception.

If you decide to open small shop With everyday commodity, then you will not need anything other than cosmetic repairs and a small sign.

While repairs are underway, you should think about finding suppliers of the selected product and brands, in case you are not working on a franchise. After that, when the store is ready, the goods are laid out, and the staff is hired, you can start advertising campaigns to promote your store.

Clothing store in relative numbers

• Space rent - from 15 to 100 thousand rubles,
• Repair, taking into account the design - from 50 to 500 thousand rubles,
• Advertising material and trademark development - from 10 to 300 thousand rubles,
• Purchase and delivery of goods - 300 thousand rubles,
• Equipment, legal support- up to 300 thousand rubles,
• The salary fund is 150 thousand rubles.

In any case, no matter what choice you make - to open your own store under your own brand or a "franchise" - the clothing trade is a very profitable undertaking, where everyone can realize themselves. Although we wrote at the beginning of the article that a clothing store is a women's business, however, men also find their realization in this business.