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How to open your point of sale. How to open your own small grocery store from scratch

How to open a point in a shopping center - let's analyze the most important sections of a business plan + 6 bonus tips from experienced entrepreneurs.

Capital investment per point: from 8,000,000 rubles per year.
Payback of business in a shopping center: from 1 year.

Opening a point in a shopping center scares beginners with the amount of capital investment.

However, they forget to take into account how many bonuses such placement gives.

The higher the rent, the more popular the place.

And this is synonymous with a large flow of people who can become customers.

It will be easier to attract them than if the store were in a separate room.

These and many other advantages of placing in shopping centers are understood by many seasoned businessmen who open sales outlets there.

Business plan of a point in a shopping center- the first document that will be required in the organization of the case.

In it, information about the store will be analyzed, systematized and calculated.

Why is it necessary to open a point in a shopping center?

If the experience of other people does not convince you, evaluate personally the pros and cons of placing in a shopping center.

Advantages	Flaws
For the period while you are carrying out repairs and decoration of the premises, you can take a "vacation". That is, 1-2 months you pay only utility bills. Significant savings!	As a rule, you will have to agree on almost every step: from the style of the sign to the order in which the goods are laid out.
Along with the retail space, you will receive a video surveillance service in the shopping center, parking spaces for customers, and the opportunity to use local cleaning services.	Free cheese only happens in a mousetrap. As a rule, service shopping center also included in your monthly bill along with your utility bill.
The advertising that the center runs also works for you.	Renting a place in a shopping center, especially a popular one, is always expensive.
Placement near large points will ensure a stable flow of customers.	Often when you "settle" you have to pay a deposit for 3 (!) Months of rent.
You will have a reception area equipped according to all the rules. Separate accommodation rarely allows you to show off like that.	If for some reason the popularity of the shopping center falls, it will immediately affect you.

There are indeed many strengths, but there are also enough disadvantages.

It is important to analyze them thoughtfully so that in the end it does not turn out that a rather large amount of rent was wasted.

What documents are needed to open a point in a shopping center?

It is impossible to open a point in a shopping center without an appropriate documentary base.

Prepare for what you need:

or LLC (depending on products, number of founders and other details).
Indicate the OKVED code corresponding to the activity.
Choose a taxation system.
Get permission to trade at the point.
SES and Rospozharnadzor must issue a permit for activity (this is the concern of the administration of the shopping center).
For the management of the shopping center, projects, estimates and schemes will be needed.
The list of securities in this case is individual, and it is necessary to clarify it when signing the contract.
Among other things, you need to obtain quality certificates for goods from suppliers or manufacturers.

Planning to open a business plan for a retail outlet

It is difficult to open a point in a shopping center not because of the intricate organization algorithm.

And because of the potential serious risks that can lead to financial losses and even the closure of the store.

They can be avoided with the help of detailed activity planning.

Planning refers to a system of activities aimed at obtaining a complete picture of how a business can develop.

This includes analysis of the target audience, visitors to the shopping center, calculation of the size of the future average check, the establishment of the supply process, the choice of a marketing strategy.

realistic - based on dry facts and reflections;
optimistic – scenario of ideal development;
pessimistic - how the business will look when problems arise.

They will help the entrepreneur prepare for any outcome of the case.

Analysis of the shopping center before opening a point

The profitability of renting a place in a shopping center is not always palpable.

If you choose the wrong landlord, you can get only negative from cooperation.

Choosing a mall is easy.

It is enough to devote two days for personal observations and analysis.

Draw conclusions on the following indicators:

Purchasing power.

You won’t be able to look into people’s wallets or shopping bags.

But even an hour of observing visitors will allow you to note how often they make purchases.

Perhaps most come for entertainment and relaxation.

It will be good for organizing fast food, but not for selling fur products.

Competitors.

It is important that there are no direct competitors nearby.

But large anchor points of similar topics will be useful.

For example, in many supermarkets there are goods for animals.

But they offer a meager assortment.

What a staffing table for a small store might look like:

This number of people will provide daily work points from 10:00 to 22:00 (standard working day of most shopping centers).

It is better to hire people on your own.

You need to personally evaluate the person you trust to be the face of the store.

Hiring a salesperson with experience is much more preferable.

But keep in mind that young and energetic guys are easier to accept new rules, trends, and often bring “fresh breath” into the business.

To motivate employees to work better, enter the payment of a fixed % of sales or bonuses for achieving the set results.

Marketing section of the business plan of a point in a shopping center

successful business

Consider these options:

Preparation.
While you are preparing the point for opening, it can become a means of outdoor advertising.
Close the repair work with a banner on which you will announce the start of work, indicate the name and date of opening.
Mutual benefit.
When an agreement with a shopping center is concluded on the terms of % of turnover, and not a fixed fee, you can ask for the possibility of free promotion for the first time.
Management can meet halfway, because their income will depend on your success.
Inside the service is much more expensive, and the effect of it is lower.
Bring your own.
Create special discounts for employees of the center.
This will draw their attention to the dot.
And if they like it with you, fame will quickly spread among friends.
Change to "permanent".
Also motivate customers.
Enter a loyalty program or a system of cumulative discounts.

Financial section in the business plan of a point in a shopping center

It should be noted that until the moment of payback, the store will need to be “sponsored” from a personal financial cushion.

How much money do you need to open a point in a shopping center?

Item of expenses	Amount (rub.)
Total:	RUB 7,625,000
Paperwork	15 000
Point rental fee (per year)	500 000
Purchase and installation of commercial equipment	250 000
Point design and signage	75 000
Employee salary (per year)	250 000
Store opening advertisement	5 000
Advertising campaign in the future	20 000
Creation and replenishment of inventory	6 000 000
Office expenses	10 000

After watching the following video, you will be able to choose the right place in the shopping center to open your outlet:

“If you require someone to give their time and energy to a cause, then take care that he does not experience financial difficulties.”
Henry Ford

At the point, the shelves should look full of goods, but at the same time leave customers the opportunity to move calmly and safely.

take care of inventory needed right away.

Until you understand exactly which items are the most popular, it is important to have at least a few units of production.

Try to stay near the so-called anchor points.

These are the stores that attract the most visitors to the mall.

A striking example is Auchan, Obi, Perekrestok supermarkets.

Just as an adult cannot be completely "remade", so the audience of a shopping center cannot be changed.

That portrait of the average buyer, which you make during the analysis of the shopping center, will remain the same after the opening of your outlet.

Do not entertain yourself with false hopes about this.

If you need to save on renting space, pay attention to island accommodation.

Remember to look at the point not only as a manager, but also as a buyer.

This will allow you to notice the disadvantages of the service.

How to open a point in a shopping center you now know.

With due perseverance, creating a profitable business is within the power of every person.

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There is no such person who has not dreamed of starting his own business at least once in his life. And this kind of business may well become a store. Many do not even suspect what pitfalls there are and have no idea whether they need a store. This is the question we will try to answer today.

When we think about our own business, a variety of ideas come to mind: from Internet startups to organizing a dance school (although this is by no means the limit). And each option, of course, has the right to exist.

First of all, you need to weigh all the pros and cons and decide whether you are really firm in your desire to open a store. Maybe you really like to become a brewer or provide services to lovely ladies by opening a beauty salon?

Let's think together. Trade is one of the most ancient occupations of man. From the time of barter to the present day, people sell and buy various goods.

For foreign (in particular, American) business, the concept of "retail" also means other types of sale to the final consumer. For example, coffee houses and eateries belong to the retail market segment. But here, when using the word “retail”, we will mean exactly “retail trade”.

From the above, it follows that the store is an enterprise retail. The store is the place where the Seller sells the goods (what you are ready to offer to your customers). We will consider the process of opening a store, regardless of what products will be presented in it. But, of course, there are certain specifics that should be taken into account, depending on the direction of the store.

With the definition of what and where we will do, we figured it out. Now let's move on to the details. There are many aspects to such an ancient case, but we will focus on the main ones. These are, in a way, the "covenants" in accordance with which the store works:

1. The main purpose of creating a store (and retail in general) is to make a profit.

2. Profit appears as a result of a simple sequence of actions:

purchase of goods at a cheaper price (usually in bulk)

selling this product to the end consumer at a price that you set.

In the event that you have a production facility (for example, a farm), and you plan to sell your products (for example, milk), then its initial price is unknown (because the cow gives us milk conditionally free of charge), so you need to set an acceptable for you price. In the cow example, this is the cost of feed, the work of milkmaids and shepherds, electricity for light and hot water for heat in the barn - in terms of a liter of milk, plus your planned profit. The price you offer and the buyer accepts can be called market price.

3. Retail trade is the sale of one to several units of goods at retail prices (the price you set is per unit of goods, not per lot). Simply put, if the buyer wants "two faience kitties", then each of them is sold for its full price. The product is sold to the final consumer, that is, to the person who will use the purchased item himself or give it to his friend. Buying a product in retail store does not imply its subsequent resale. This is the difference between retail and wholesale.

4. It is necessary that two people participate in this process: the Seller (you) and the Buyer (a visitor to the store who expressed a desire to purchase the goods).

From all of the above, the following conclusion can be drawn: we open a store in order to make a profit by selling goods to end consumers at retail prices, which, at the same time, are market prices.

Therefore, before you begin your long journey to opening a store, which we have to go through, you need to ask yourself the following questions and try to answer them honestly:

Are you ready to sell?
Are you ready to bring joy to your customers?
Are you ready to lead a sales force?
Are you ready to constantly improve your skills and knowledge in the field of trading, follow trends and keep abreast of the processes taking place in the market?
Are you ready to invest your money, skills and time into discovery?

Now we will analyze all these questions in order.

Are you ready to sell?

This is perhaps the most important and fundamental of all questions. You need to think carefully and decide for yourself whether you are ready to sell. In Russia, a certain attitude towards trade workers has historically developed, which sometimes reaches the point that entrepreneurs are rejected: “How am I, a decent person, and a “merchant” ?!

We immediately get rid of such prejudices if you have them, and do not succumb to them if you do not have them. Some people find it difficult to immediately "sell a pen", as the characters in Scorsese's film "The Wolf of Wall Street" did, but this is not required. Many store owners in Russia were initially very shy, however, they were able to find the strength to stand behind the counter, and later they even liked it.

Are you ready to bring joy to your customers (customers)?

After you have answered the first question in the affirmative, perhaps even overcoming your fear, let's think about what exactly we are planning to sell.

Any answer will be correct - sausage, dresses, chocolates or jewelry. But the main product that brings added value (that is, your profit) is joy, a feeling of pleasure from the purchase, even happiness, if you like.

"Starbucks" does not sell coffee with milk, they sell coziness, comfort, morning smile, cheerfulness. If they only sold coffee with milk, then you wouldn't pay the price of a cup of coffee to buy a pound of coffee beans.

Also, Coca-Cola doesn't sell soda, it sells a feeling of joy and celebration, which is very clearly reflected in each of their advertising campaigns.

There is no need to copy 100% multi-billion dollar corporations. Just think about the fact that a happy and satisfied customer is not only a sale today, it is also a sale tomorrow and a sale to friends of this buyer.

Are you ready to lead a sales force?

Sooner or later, you will have to lead someone - it can be a student whom you take part-time in your computer accessories store, or maybe a "seasoned" saleswoman, whose type you have chosen to give color to your deli. Leadership can be difficult, but it can (and should) be learned.

Retailing, like any other type of business, is constantly improving. It is hard to imagine how far the store has gone from a shop where a bearded merchant “traded silks” to a modern designer clothing boutique in a large shopping center.

Constantly studying, attending exhibitions, courses, reading industry publications and books is interesting, but it takes time and commitment.

And finally

Are you ready to invest your money, skills and time in opening a store?

The last question of this small test remains. This question is about the material, the vital. About money. Because “money = money”, “skills = money”. Because they can be sold. Well, “time = money” is an equation that has long become an axiom.

Let's be honest - the process of opening a store will require money, skills, and time from you. The second and part of the third can be bought, but this will also require money. We will calculate how much money you will need in the following articles.

All questions should be answered in detail and write down the answers for yourself. This may take time. Take your time and carefully consider what you are willing to do to make your venture successful.

The question “Do I really need a store?” turned out to be a complex one - it includes your desire, skills, and finances, but even if after answering it you still have any doubts, we can deal with them in the following articles.

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Many small business entrepreneurs are faced with the difficult choice of opening their own stand-alone store or renting a small outlet in a mall. Both options have their pros and cons. St. Petersburg entrepreneur Dmitry Ogorodnik also faced such a choice - he already had a separate store, but he also decided to test drive in the “island” format in a shopping center. We think it will be useful for many small business entrepreneurs his experience.

34 years old, entrepreneur from St. Petersburg, CEO company "Karelschungit", managing stores and "Planet of Shungite". Education: Ryazan Institute of Airborne Troops. Dmitry Ogorodnik - author business blog in which it is divided own experience entrepreneurship. Until the end of 2016, the company had its own offline store; in December, a retail outlet was opened in the June shopping center.

Think design, make a good presentation

The advantage of shopping centers is that there is already traffic there. You will not need to spend years for people to find out about the location of your store and start visiting you. You immediately get access to a mass audience.

The first thing to understand is that although you are signing a lease, in fact you do not need the lease itself, but access to the maximum number people who "live" in a particular shopping center.

Therefore, you need to start by setting yourself up - your goal is not just to get into some kind of shopping center, but to find a good passable place in any shopping center.

The first thing to do is create a presentation. Almost all shopping centers will ask you to upload a presentation of your project; without it, your proposal will not be considered at all. The presentation should include the following:

Design for your store. It must be ordered in advance, even before you start looking for a place.

Competitive advantages. Write why you are a great option for a mall. Here you have to turn on the fantasy and come up with arguments.

Portrait of your target audience.

Planned average check in your store.

General information about your company.

The most important point is about design. Accordingly, you will need to find an agency that develops the design of outlets and stores. There are not many such agencies (at least in St. Petersburg), but they do exist.

You need to think about how the store will look schematically - i.e. how the showcases will be located, what kind of showcases they will be, where the checkout area will be, etc. If you don’t have your own thoughts on this, then I advise you to walk around the shopping centers and look at the points that are already working. And decide what you like for the sample.

Then the designers will have to turn your general scheme into a 3D visualization. This picture needs to be inserted into the presentation - 50% depends on it, what decision will be made on you. If there is no picture, decision makers will simply not be able to understand whether you will fit into the overall visual concept of their mall.

I want to warn you right away: if you want an “island”, then it’s better to immediately plan to make it out of glass and plastic. Not from wood! Then there will be more chances that you will be approved. Shopping centers are very fond of plastic "islands".

After the presentation is ready, you need to make a list of all the shopping centers in your city. You need to contact all possible. And then choose from what you will be offered.

Renting in all shopping centers is carried out either contract department or rental department. You need to find on the Internet all the contacts of rental managers from the relevant structures. Then - call them, ask about free places, clarify working emails and send your presentation.

Be prepared for the fact that at first no one will answer you at all. In a few days, I advise you to call everyone again, remind them of yourself, and ask them to watch your presentation. If necessary, you need to call every 3-4 days - until you are directly told that “there are no places” or “you do not fit into our concept”, or they offer some options.

Let's say you wait feedback, you are offered some options to choose from and invited to meet with the manager.

And there is very important point: before this meeting, be sure to go to this shopping center, moreover, it is advisable to go at least twice - once on weekdays, the second time on weekends. Take a comfortable place for observation and calculate the patency. Track how many people pass by your future store in 30 minutes or an hour. This will allow you to identify potential traffic.

Also look into the quality of parking, access roads, competing malls nearby, etc.

Read the contract carefully, bargain,
ask for rental holidays

Let's say they called you back, offered an option, you monitored everything and everything suits you. And then the contract will be signed. But before that, as a rule, you sign a preliminary agreement or an agreement of intent (this is, in fact, the same thing). This document specifies the footage, the amount of payment, the terms of cooperation, etc. Negotiate before you sign. As a rule, 10% of the advertised rental price can always be discounted.

You need to read the lease agreement very carefully, delving into each clause. Each shopping center has its own lease agreement. And very often there are a lot of different nuances that can put you in a very unenviable position.

It is important that you are offered so-called rental holidays. Usually it is a month, a maximum of two. This is the time for you to prepare retail store equipment and equipped their point. If the contract does not contain a clause about rental holidays, then be sure to ask about it!

If everything in the contract suited you and you signed it, then it's time to put into production the equipment of your outlet - according to the approved design.

Do not forget that very often the designers themselves have access to various productions- and can advise you on a good contractor. If your designer does not know anyone, then Google with Yandex will help you - there are a lot of companies that manufacture equipment, choose according to the ratio of price and quality, and do not forget to monitor reviews.

Start hiring sellers
order acquiring, equip a point

While the equipment is being manufactured, run the process of hiring sellers in parallel. This is not a quick matter, it may well take 1-1.5 months. In our experience, this is how long it takes to find competent sellers.

Then you immediately need to apply for registration and installation of acquiring. It happens that they are also delayed with it - it may take a couple of weeks until you get a terminal.

Request your copy of the contract as soon as possible. The administration of the shopping center can delay this - for example, send it for signature to its directors and departments. And you will need it in order to put cash machine. It will need to be ordered from specialized companies and register with the tax office.

And at the same time, you need to purchase commercial equipment. In our case, this is a jewelry store - so we ordered plates for rings, earrings and other products.

All installation works are carried out at night, so you will need to apply for the installation of equipment in advance.

If you did everything right and conducted all the processes in parallel, then your outlet should start working soon.

And now our experience

When we opened our first “island” point, there were doubts. We launched it as a test format. Someone said that the islands are not the format that suits the jewelry. Like, no one approaches them, no matter who you ask, all their wives bypass them. Allegedly, in itself, this is a zone of discomfort - you stand and choose, and people walk by.

On the other hand, in 2011-2012 I myself worked on the "island" - and sold well. People approach, are interested, buy. So I thought it was worth at least trying. Even if it doesn’t work, the rent is not so expensive, you can work in the red. The main thing is to understand whether the format is suitable or not.

So, we opened our first "island" in the St. Petersburg shopping center "June" in December 2016. The first month worked "to zero". For us, "zero" is 260,000 rubles of turnover.

January 2017 started neither shaky nor rolly. For the first eleven days, we again went “to zero” in terms of turnover. I walked around very upset. It seemed that this would continue. There were thoughts that, no, the “island” format is really not for jewelry.

But after the holidays, the situation changed dramatically. Sales went up. As a result, January was closed at the amount of 417,000 rubles. And this is already net profit- over 150,000 rubles. For us, this is an indicator that the format makes sense.

And we closed February already at the figure of 750,000 rubles. According to intelligence, we overtook the closest competitors who have been trading silver in the same shopping center for nine months. Their maximum turnover at this place was about 600,000 rubles in December.

Our net profit in February turned out to be around 300,000 rubles. This is significantly more than our expectations. So, we can already say for sure that this is a working format, and we will promote it.

Now they have already begun to look for a new place for the second "island". When we fully work out the format, we will start working on the franchise. But this is the future.

Many people who decide to do own business, think about opening a grocery store, guided by the thought: "all people want to eat every day." This argument, of course, is weighty, but it covers the very essence of the business idea very superficially.

The success of a grocery store will depend not only on the influx of visitors, but also on a number of other factors. In the process of work, absolutely all the nuances of this case must be taken into account. This includes merchandising, appearance point of sale, advertising campaign and even store equipment.

pros

Market. The food market today is not just large, it is constantly expanding. In stores you can find products not only from domestic manufacturers, but also from foreign ones. At the same time, imports are increasing every year. It is best to open a small convenience store. In terms of their payback, such establishments take the lead compared to supermarkets, because a person often pays attention to exactly what is at hand.
Range. When opening a store, it is recommended to fill its assortment with what is sold in a competing outlet. Despite the fact that the products will be similar, it will bring you profit, especially if the establishment is within walking distance. Not every person, including pensioners, will want to go to the supermarket on the next street when the store is necessary goods located near the house.
Wholesale supply. If the wholesale supply system is well developed, then you will not have to go and buy goods yourself. Representations wholesale companies will advise you which product will be most in demand in your store. They will help you make a purchase order and deliver products to your store.
Stock of goods. In most cases, stores make purchases food products several times a week (1-2 times). Thanks to this, it is possible to avoid the fact that old goods will lie on the shelves (its volume is calculated in advance for 1-2 weeks of sales). Dairy and bakery products are calculated on average for 1-2 sales days.
Low level of staff. To work in a store, you do not need to hire salespeople with special knowledge or qualifications. At the first stage of doing business, you can refuse to hire qualified employees, and hire cheaper staff, thereby reducing wage costs.
The pricing policy of the store is proportional to inflation in the country. As a rule, food suppliers raise prices for goods several times a year. This is due to rising prices for raw materials from which products are made, as well as fluctuations in exchange rates. Thus, prices in the store rise at the same time as prices in the entire market.

When forming pricing policy annual rate of inflation does not need to be taken into account. All you need to do is keep the margin at a fixed level. In many industries, increasing the price of a product can be quite risky, because you can lose a significant part of customers. Therefore, entrepreneurs keep the price as low as possible for as long as possible, thereby operating at a loss. In a grocery store, this problem practically does not exist.

Minuses

Workload. A large amount of store work will be primarily associated with the purchase and acceptance of goods. In practice, the average mark-up on food products is between 10 and 20 percent. Thus, stores make a profit by the volume of goods sold. If the outlet has a high turnover, then several purchases will have to be made daily. To facilitate the work, it is necessary to deliver the goods to the arrival in specialized programs, for example, "1C Store".
Shortage of goods. In most stores, shortages are the main reason for falling profits. This may be due to theft of buyers, sellers, errors in receiving goods or in the work of cashiers. To avoid shortages of products, it is necessary to appoint responsible for the theft of staff and customers. It is also worth noting that the shortage leads to a decrease in the efficiency of the staff, because it is followed by deductions from the salaries of employees.
Expiry date control. Since the shelf life of most food products is limited, you need to arrange in the store certain system control. In accordance with it, the goods are divided into those that can be sold, and those that have expired. Some damaged goods can be returned to the supplier. In any case, the store will always have products that must be written off from sales or deducted from the salaries of those responsible for them. Write-off of goods and deductions from wages can cause some damage to your profits.
Supervisory authorities. Food products that will be sold in your store, alcohol and tobacco products have a certain expiration date. It is physically impossible to keep track of each name, so certain violations related to the implementation may occur in the store. If violations are found, fines will have to be paid, which are quite high today.

How to open your own store - in the following video:

Registration of an individual entrepreneur or LLC, necessary documents

First you need to register your business. The first thing you need is to choose the form of your organization (it can be). The choice of form depends on which store you plan to open. If this is a walking distance point, IP is quite suitable ( individual entrepreneur). If in the future the store will be expanded to trading network, it is better to choose LLC.

In order for your business to be legal and comply with the law, you need to collect and prepare the following documents:

Certificate of registration of sole proprietorship or LLC.
Lease or purchase agreement.
Certificate from the sanitary-epidemiological station.
Conclusion from the fire department, confirming that the room complies with all standards fire safety and does not pose a threat to the lives of staff and visitors.
Contract for the conclusion of sanitary measures in the premises.
Contract for the removal of food waste.
Waste collection agreement.
Staff medical records.
Buyer's corner with everyone necessary documents: license for entrepreneurial activity, reference and legislative information, a book of reviews and suggestions, documents on the sale of products in the store, certificates from the sanitary and epidemiological station on the compliance of products with sanitary standards.
Certificates for sale and tobacco products.
Quality certificates.
Certificates and documents for the cash register.
Certificates for entry in the commercial register.
Documents of instrumentation.

Selection of location and premises

The main task before opening a store is choosing its location. This is what the revenue will depend on. According to statistics, about 50 percent of the profit depends on the location of the point. If the place is chosen incorrectly, the business can be considered burned out.

To choose the right place, you need to analyze the so-called preferred zones in your city and open a store there.

You also need to select commercial premises. His choice will depend on which store you are going to open. If the establishment is within walking distance, then the premises should be chosen small (30-50 sq.m.), when opening a supermarket or mini-market, the area should be from 150 to 300 sq.m. m.

Choice of trade direction and format

The supermarket is considered the most profitable form of a store. Such shops can be opened both in a small area and in a large one. For the buyer, they are convenient in that you can always view the product and check the information of interest (for example, composition or expiration date), and only then pay for it at the checkout.

If you plan to sell only certain products, then choosing the “counter-seller” format would be an ideal option.

In such cases, buyers, especially pensioners, will have the opportunity to consult with the seller when choosing the right thing. If your store has friendly sellers, then the flow of customers will be high.

The choice of the direction of trade and the format of the grocery store will depend on what kind of institution you plan to open, as well as on its location - in a village, village or city.

Necessary equipment

To store products, you need to purchase the right equipment. First of all, you should purchase refrigeration equipment, racks, cash register equipment, freezers.

In addition, you need to purchase inventory: lockers, carts and baskets for groceries. If the store sells homemade products (for example, salads, fish, meat), then you should definitely buy knives, cutting boards and other similar inventory.

Recruitment

If you do not have the required experience in recruitment, it is recommended to hire directors who is well versed in this matter. In addition, he must know the range of products, properly organize the working environment and optimize it as much as possible.

The shop should be hired several sales consultants V shopping room, interchangeable sellers-cashiers(if you open a supermarket). Also take care of store security, which you can hire yourself or by contacting special security agencies. You can hire more than one if you want. movers who will unload the goods.

How much does it cost?

Here you should carefully determine all the income and expenses that will accompany your business. As soon as this estimate is drawn up, you can think about opening your point.

Basic expenses:

Room rental - 100 thousand rubles per month.
Salary to employees - about 150 thousand rubles a month.
The cost of purchasing equipment is 300 thousand rubles.
The cost of food - 500 thousand rubles.
Additional expenses - 100 thousand rubles.

According to rough estimates, at least 1,150,000 rubles may be required to open.

How to advertise a point

To open shop brought stable income you need a constant stream of customers. For this, various promotions that will highlight your outlet in front of the rest.

First of all, you need to try to make the opening as noisy as possible. The entrance to the store can be decorated with balloons, organize interesting events. One of the best options will become a contest in which visitors can win household appliances(electric kettle, microwave, etc.).

Be sure to consider a system of discounts. The best option- issuance of discount cards for a discount of a certain size.

How to open a grocery store? The idea of opening a small grocery store often comes up as an idea. profitable business V small town or in the village. Indeed, even small shop products can become a source of stable income.Not so long ago, to make money from trading, it was enough small investments, unsuitable premises and unobtrusive service. Now the retail sector is very competitive, so the approach to organizing the work of the store must be serious.

Opening a grocery store in a residential building is not always easy. If there are no special retail space, then for this you will have to buy a couple of apartments and transfer them to the category of non-residential premises. This can be a difficult task as you will have to make a separate entrance, coordinate with the meeting of residents on the use of common property(facade, roof, basement), obtain permission for redevelopment, etc. In some cases, renting a store space will be the best option.

The choice of premises for the store is one of the key issues, with the solution of which you must begin the implementation of your idea. But that's not all. In our guide, you will learn about other important retail factors that directly affect your entrepreneurial success. So, we open a grocery store.

Own store: how to open a grocery store from scratch

Are you planning to start your own business? Do not forget about the current account - it will simplify doing business, paying taxes and insurance premiums. Moreover, now many banks offer profitable terms opening and maintaining a current account. You can get acquainted with the offers on our site.

How to open a grocery store from scratch: step by step instructions

If you want to learn how to open a grocery store, then our step-by-step instruction will help you with this. Where to begin? Marketers are sure that the choice of the location and assortment of the store will be the most important for the success of the retail trade, so the first point of our step-by-step instructions will be the choice of the place.

Select a store location. You can open a store in a separate building, in a residential multi-storey building or on the territory of a shopping center. Each option will have its pros and cons, but you need to focus on the expected customer flow. It is preferable to choose a more expensive premises with more traffic than a cheap one, but where there are few potential buyers.
Register an individual entrepreneur or LLC, you can find out the full description of these organizational and legal forms in the article ""? Please note that if you want to sell alcohol, you must register an LLC.
Select the taxation mode and calculate. You will have some time after state registration to decide on the choice of regime, otherwise you will remain on common system taxation. And this is difficult and unprofitable. In addition, the need to purchase a cash register depends on the chosen tax regime.
Do technical project and get permits to open a grocery store. Above, we have already told what permissions are needed for this.
Purchase and install commercial equipment.
Define your target audience. Who will be your buyer: housewives of several nearby high-rise buildings; business center employees; picky gourmet consumers? The solvency of your category of potential buyers must be taken into account when choosing an assortment for a store.
Select several suppliers of goods for your store, find out on what conditions they work: delivery time, minimum purchase quantity, availability of quality certificates. Buy the first batch of goods to start the store.
Report the opening of the store to Rospotrebnadzor by submitting a notification.
Conclude with your employees.
Run ads and arrange store opening.

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