Opinions and evaluations. Net profit, total mln
Department of Economics
ABSTRACT
On the topic of:
Practical analysis of oil enterprise management chemical industry on the example of JSC "Mogilevkhimvolokno"
Mogilev Production Association "Khimvolokno" (abbreviated name MPO "Khimvolokno") was established in accordance with the order of the Ministry of Chemical Industry of the USSR dated July 21, 1975 No. 453 and operated on the principles of full cost accounting.
Open Joint Stock Company "Mogilevkhimvolokno" (hereinafter referred to as the Company) was established on the basis of the order of the Ministry of Economy of the Republic of Belarus dated December 31, 2002. #186 by transforming the Republican unitary enterprise"Mogilev Production Association "Khimvolokno" and the Republican Unitary Subsidiary "Hockey Club "Khimvolokno Mogilev" in accordance with the legislation on the privatization of state property and the legislation on joint-stock companies.
JSC "Mogilevkhimvolokno" carries out the following activities: production chemical fibers and threads using in the production of units and parts made of precious metals, chemical reagents (components); production equipment and spare parts for it; consumer goods; performance of work and provision of services.
Open Joint Stock Company "Mogilevkhimvolokno" is a major producer of dimethyl terephthalate, PET polyester granulate, incl. for food purposes, polyester fibers and threads and the main supplier of raw materials for the light industry of the Republic of Belarus.
The enterprise has a modern infrastructure to ensure the functioning of a large production complex in the presence of qualified personnel and a system for their training.
JSC "Mogilevkhimvolokno" is the city-forming enterprise of Mogilev.
The enterprise is a part of the Belarusian State Concern for Oil and Chemistry (Concern "Belneftekhim").
A feature of the enterprise is the unification on one site in
a single complex of industries connected by the technological cycle - from
obtaining monomers before release finished products in the form of fibers, threads,
nonwoven materials of various assortment and purpose.
The decision to start construction of the enterprise was made in 1965.
In 1970-1971. the first stage of the enterprise was put into operation as part of a workshop for the production of dimethyl terephthalate with a capacity of 54 thousand tons per year and the production of polyester fibers, technical and textile threads using the technology of the English company ICI-AI with a total output of 50 thousand tons per year.
In 1977, it was put into operation, and in 1980, the production of fiber with a capacity of 88.4 thousand tons per year was modernized. In 1982, under the license of the Japanese company Mitsui Torey, the production of textured yarns with a capacity of 5 thousand tons per year was mastered. Together with the German companies Ude GmbH. and HechstAG designed and in 1988 put into operation the production of high-strength yarns with an output of 24.6 thousand tons per year.
In 1991, as part of the association, the foreign trade export-import company "VSV" began its activities. She established and expanded trade relations in Europe, Asia, America, Africa. Today the association cooperates with more than 80 foreign companies.
At present, the enterprise is a complex of four factories and two production facilities:
The organic synthesis plant produces dimethyl terephthalate (operating capacity 180 thousand tons per year) and polyethylene terephthalate (capacity 86 thousand tons per year);
the synthetic fiber plant produces polyester fibers (operating capacity is 93.5 thousand tons per year); PET granulate (96.33 thousand tons per year); composite materials (1.8 thousand tons per year);
a polyester yarn plant (operating capacity 20.1 thousand tons per year) produces threads for technical purposes;
The production of synthetic complex yarns ensures the production of textile smooth and textured yarns, gray and dyed (capacity 10.3 thousand tons per year), polyester base for roofing materials (capacity up to 40 million m2 per year), non-woven fabrics made of polyester fiber for various purposes, strapping tape (capacity 600 tons per year;
mechanical repair plant specializes in the production of equipment for chemical industries and spare parts for it.
Since 01.09.2007, as a result of the acquisition of 100% of the shares of JV Belpak CJSC, the joint venture has been included in the company as a structural unit - the post-polycondensation shop of the organic synthesis plant.
The main objectives of the enterprise are: making a profit to meet the social and economic interests of members of the workforce and property owners, as well as meeting the public need for products, works and services on the basis of effective methods management.
At present, the main block of shares remains in the ownership of the state, and as the privatization proceeds, the Government of the Republic of Belarus provides for the possibility for investors to participate in the corporatization of the enterprise with the acquisition of a block of shares.
1. The high dependence of OJSC “Mogilevkhimvolokno” on foreign suppliers of raw materials makes the enterprise vulnerable to the impact of fluctuations in world prices for the main raw materials.
2. Many product ranges of the enterprise are inferior to imported counterparts in terms of energy and raw materials costs. The technical development of the enterprise, starting from the 90s, has sharply slowed down, the technologies used are outdated.
3. As of September 1, 2008, the degree of depreciation of fixed production assets is 76.2%, the depreciation of the active part of fixed assets is 87.93%. The use of both morally and physically worn out equipment is the main reason for the high cost of production. In addition, in recent years, there has been a need in the market for a number of new types of polyester products.
The founder of the enterprise is the Ministry of Economy of the Republic of Belarus. The enterprise is the successor of the rights and obligations of the named enterprises in accordance with the deed of transfer, except for the rights and obligations that cannot belong to the enterprise.
"Mogilevkhimvolokno" is a commercial organization - a legal entity, has an independent balance sheet, seal.
The authorized fund is divided into 149,375,170 (one hundred and forty-nine million three hundred and seventy-five thousand, one hundred and seventy) common registered shares with a nominal value of 3,740 (three thousand, seven hundred and forty) rubles each.
The Company's shares are owned by its shareholders. A shareholder of the Company does not have property rights to the property of the Company, except in the event of its liquidation.
Shares are issued in the form of entries in accounts.
The governing bodies at the enterprise are:
General Meeting of Shareholders;
supervisory board.
The directorate and the general director are the executive bodies of the enterprise, whose competence includes the solution of all issues that are not within the competence of the enterprise's management bodies.
Control over the financial and economic activities of the enterprise is carried out by the audit commission.
To check and confirm the correctness of the annual financial reporting the enterprise annually attracts an auditor who is not connected by property interests with the enterprise or its participants. An enterprise is exempted from the mandatory annual audit if, in the reporting period, the departmental control and audit service conducted an audit of its financial and economic activities.
Within three working days from the date of receipt by the enterprise of the auditor's report, act (certificate) of the audit conducted by the supervisory authority, the general director is obliged to send copies of them to each member of the supervisory board, chairman audit commission.
The General Meeting of Shareholders is the highest management body of the enterprise. The Supervisory Board is a management body that carries out general management of the enterprise's activities in the period between meetings of shareholders.
The Supervisory Board elects the Chairman of the Supervisory Board from among its members.
The management of the current activities of the enterprise is carried out by the directorate (collegial executive body) and the general director (sole executive body).
The Directorate and the General Director carry out their activities within the competence established by the legislation, this Charter, decisions of the meeting of shareholders and the Supervisory Board.
The meeting of shareholders or the supervisory board of the enterprise has the right to establish the procedure (to approve the Regulations), on the basis of which the management and the general director carry out their activities. The Directorate, the General Director are accountable for all issues of their activities to the Supervisory Board and the Meeting of Shareholders. The General Director heads the Directorate, organizes its work and chairs its meetings.
The reorganization of an enterprise (merger, accession, division, separation, transformation) can be carried out by decision of the meeting of shareholders. Other grounds and procedure for the reorganization of an enterprise are determined by legislative acts.
The number of personnel as of December 31, 2007 is 11348 people. In the first half of 2007, 169 people were hired, 524 people were dismissed. Number as of 30.06.2007 10988 people The decrease in the number was 360 people.
Consider economic indicators enterprise development.
The production program for the production of products has been completed. Over the plan, 338 tons of fiber, 479 tons of commercial PET were produced.
The indicators for the growth rates of industrial output and consumer goods have been exceeded. Costs per 1000 rubles. marketable products are reduced, compared with the planned ones, from 1026 rubles. up to 1010.1 rubles.
The planned losses from production (980 million rubles) were reduced by 581 million rubles. and amounted to 399 million rubles, the profitability of marketable products was "minus" 1% with the plan "minus" 2.6%. The growth of material consumption has been reduced compared to the plan.
The plan for the sale of finished products, including for export, was overfulfilled, as a result, stocks of finished products were reduced against the plan by 230 million rubles.
The planned losses from the sale of finished products were reduced by 803 million rubles. and amounted to 980 million rubles.
Net profit according to the results of work for 2007, 55 million rubles were received. and is secured by receiving non-operating income, from which:
for the parent company 29 million rubles. (including covering the losses of DKiT 73.4 million rubles), the sanatorium "Sosny" profit 26.2 million rubles.
The main indicators are presented in Table 1.
Table 1
Enterprise development indicators
| Indicators |
|||
| Commodity products in action. prices, million rubles |
|||
| The rate of production of goods. products in sop. prices, % |
|||
| The rate of production required. goods, % |
|||
| Costs per 1000 rubles. marketable products, rub. |
|||
| Profit from production, million rubles |
|||
| Profitability of marketable products, % |
|||
| Reducing the level of material consumption |
|||
| Stocks goth. products (without taxes), million rubles |
|||
| Export volume, thousand dollars |
|||
| Export rate, % |
|||
| Proceeds from the sale of products, mln. |
|||
| Profitability of sold products, % |
|||
| Profit from the sale of products, million rubles |
|||
| Net profit for the head enterprise, mln. rub. |
|||
| Net profit, total mln. rub. |
|||
At the end of 12 months cost reduction as a result of the implementation of measures to reduce costs by structural divisions amounted to 3.5 billion rubles. with the planned volume of 2.21 billion rubles. Based on the results of work for 2007, the target indicators for industrial products, consumer goods, energy saving indicators, investments in fixed assets, and exports were met. Positive balance secured foreign trade. Below the standard stocks of finished products in warehouses.
Indicators not achieved:
to reduce material consumption, an increase of 0.3%,
By specific gravity new products,
in terms of the share of certified products, it should be noted the positive dynamics of increasing this indicator, the indicator of profitability of sold products, works, services in June has a negative value, since the beginning of the year 3.3%. The achievement of targets is presented in Table 2.
table 2
Achievement of targets
| Indicators |
for 2007 |
|||
| Industrial products in Sop. prices, % |
||||
| Production of consumer goods, % |
||||
| Export of goods, % |
||||
| Import of goods, % |
||||
| Foreign trade balance, thousand $ |
||||
| Growth rate of foreign exchange earnings from exports of goods and services |
||||
| Reducing the level of material consumption, % |
||||
| Energy saving indicator, % |
||||
| Profitability of realized products, works, services, % |
||||
| Oud. weight of stocks in production volume (net), % |
||||
| The volume of investments in fixed capital, million rubles |
||||
| Growth rate of investments in fixed assets, % |
||||
| Share of new products in total industrial production, % |
||||
| Share of certified products |
||||
According to the results of work for the month, there is no excess of the brought specific norms. In general, the company saved in terms of feedstock (tons), table 3:
Table 3
Saved in terms of feedstock, tons
On the whole, according to the results of work for 2007, the enterprise achieved savings in heat energy, and overexpenditure in fuel.
The cost of saved energy resources (- savings, + overspending) is shown in Table 4
Table 4
The cost of saved energy resources (- saving, + overspending
In monetary terms, energy savings in 2007 amounted to 1,869.6 million rubles.
The fulfillment of the supply plan for the main raw materials is shown in Table 5
Table 5
Supply structure of the main raw materials:
| PARAXILOL |
2007 |
|
| specific weight in the total supply, % |
||
| Total delivered |
||
| including: |
||
| from the Republic of Belarus (JSC Naftan) |
||
| Imported to the Republic of Belarus: |
||
| including: |
||
| from Russia, including: |
||
| 1) Omsk refinery, from it: |
||
| 2) OAO Ufaneftekhim |
||
| 3) OOO PO Kirishinefteorgintez |
||
| from Far Abroad (Belorusneft, BNTD) |
||
In the period January-April, when supplying paraxylene under direct contracts, OJSC Naftan provided a discount from the price of 39%. In accordance with the Concern's Order No. 345 of April 26, 2007, when supplying paraxylene under direct contracts, Naftan OJSC provides a 22% discount from the price for the period from May 1 to May 31, 2007, and in accordance with the Concern's Order No. 449 of May 29, 2007, a 22% discount will be provided until the end of 2007.
Table 6
Dynamics of average actual prices for paraxylene on import, $/tn (excluding VAT)
Average contract prices (excluding VAT) for paraxylene imports higher than the prices for paraxylene, produced by OAO Naftan, by $705 per ton (3.3 times).
In conclusion of the analysis, it can be concluded that the Mogilevkhimvolokno enterprise is the largest complex in Europe for the production of polyester fibers and threads. A feature of JSC "Mogilevkhimvolokno" is the merger into a single industrial complex a number of industries connected by a single technological cycle - from the receipt of raw materials to the release of finished products. An enterprise should rightfully owe its success to both local management and the system government controlled the entire petrochemical complex of the Republic of Belarus.
To improve the effectiveness of foreign economic activity
in the period up to 2012 JSC "Mogilevkhimvolokno" considers the following
strategic steps:
Carry out work in a certain market through a limited
number of dealers, which will avoid unhealthy competition and price
lack of control;
Intensify work through representative offices of the concern
Belneftekhim in Russia, Ukraine, the Baltic States, Germany with the involvement of
Ministry of Foreign Affairs, Embassies of the Republic of Belarus in the countries - the main markets
enterprise products;
Respond quickly and flexibly to change pricing policy on
specific markets;
Promptly receive information from the objects of the commodity distribution
networks about market demand, price levels, financial position processors,
competitor strategies;
Constantly participate in the company's specialists,
engaged in foreign economic activity, in seminars, internships, advanced training
employees in relevant courses;
Actively participate in exhibitions and fairs at all representing
commercial interest markets;
In order to develop new assortments, improve quality
products, packaging, stable supplies and other issues
to hold scheduled meetings of technologists of the enterprise with technologists of plants -
processors;
Continue work on the abolition of anti-dumping sanctions on imports
polyester fibers to Turkey, together with the Ministry of Foreign Affairs of the Republic of Belarus and lawyers
offices representing the interest of Mogilevkhimvolokno OJSC in this
Procurement of raw materials to be made on a competitive basis from
direct manufacturers.
During the implementation of the Development Program, it is planned to increase
direct sales of products to direct consumers.
JSC "Mogilevkhimvolokno" has the image of a stable enterprise with
high quality products and further organization of close work with
consumers, based on deep marketing study of markets
sales will allow the company to compete in the polyester market.
Thus, the main goal of JSC "Mogilevkhimvolokno" in
sales of products at this stage of work - the preservation and strengthening
positions in the sales markets based on deep marketing
research, development of its own commodity distribution network, complete and
rational use of representative offices of the Belneftekhim concern for
abroad, direct work with direct processors of products
enterprises to best meet their needs.
LITERATURE
1. Statistical report of JSC "Mogilevkhimvolokno" for 2007.
2. Economics of the enterprise. Workshop: Proc. allowance / A.N. Senko, E.V. Krum. – Mn.: Vysh. school, 2002.
3. Economics of the enterprise: Proc. manual / L.N.Nekhorosheva, N.B.Antonova, M.A.Zaitseva and others; Under total ed. L.N.Nekhoroshevoy. – Mn.: Vysh. school, 2003. - 383 p.
The work was added to the site site: 2014-12-21Order writing a unique work
BELARUSIAN STATE UNIVERSITY
Department of Economics
ABSTRACT
On the topic of:
A practical analysis of the management of an enterprise in the petrochemical industry on the example of JSC "Mogilevkhimvolokno"
Mogilev Production Association "Khimvolokno" (abbreviated name MPO "Khimvolokno") was established in accordance with the order of the Ministry of Chemical Industry of the USSR dated July 21, 1975 No. 453 and operated on the principles of full cost accounting.
Open Joint Stock Company "Mogilevkhimvolokno" (hereinafter referred to as the Company) was established on the basis of the order of the Ministry of Economy of the Republic of Belarus dated December 31, 2002. No. 186 by reorganizing the Republican Unitary Enterprise Mogilev Production Association Khimvolokno and the Republican Unitary Subsidiary Hockey Club Khimvolokno Mogilev in accordance with the legislation on the privatization of state property and the legislation on joint-stock companies.
JSC "Mogilevkhimvolokno" carries out the following activities: production of chemical fibers and threads using in the production of components and parts from precious metals, chemical reagents (components); production equipment and spare parts for it; consumer goods; performance of work and provision of services.
Open Joint Stock Company "Mogilevkhimvolokno" is a major producer of dimethyl terephthalate, PET polyester granulate, incl. for food purposes, polyester fibers and threads and the main supplier of raw materials for the light industry of the Republic of Belarus.
The enterprise has a modern infrastructure to ensure the functioning of a large production complex in the presence of qualified personnel and a system for their training.
JSC "Mogilevkhimvolokno" is the city-forming enterprise of Mogilev.
The enterprise is a part of the Belarusian State Concern for Oil and Chemistry (Concern "Belneftekhim").
A feature of the enterprise is the unification on one site in
a single complex of industries connected by the technological cycle - from
obtaining monomers before the release of finished products in the form of fibers, threads,
nonwoven materials of various assortment and purpose.
The decision to start construction of the enterprise was made in 1965.
In 1970-1971 the first stage of the enterprise was put into operation as part of a workshop for the production of dimethyl terephthalate with a capacity of 54 thousand tons per year and the production of polyester fibers, technical and textile threads using the technology of the English company ICI-AI with a total output of 50 thousand tons per year.
In 1977, it was put into operation, and in 1980, the production of fiber with a capacity of 88.4 thousand tons per year was modernized. In 1982, under the license of the Japanese company Mitsui Torey, the production of textured yarns with a capacity of 5 thousand tons per year was mastered. Together with the German companies Ude GmbH. and HechstAG designed and in 1988 put into operation the production of high-strength yarns with an output of 24.6 thousand tons per year.
In 1991, as part of the association, the foreign trade export-import company "VSV" began its activities. She established and expanded trade relations in Europe, Asia, America, Africa. Today the association cooperates with more than 80 foreign companies.
At present, the enterprise is a complex of four factories and two production facilities:
- an organic synthesis plant produces dimethyl terephthalate (operating capacity 180 thousand tons per year) and polyethylene terephthalate (capacity 86 thousand tons per year);
the synthetic fiber plant produces polyester fibers (operating capacity is 93.5 thousand tons per year); PET granulate (96.33 thousand tons per year); composite materials (1.8 thousand tons per year);
a polyester yarn plant (operating capacity 20.1 thousand tons per year) produces threads for technical purposes;
The production of synthetic complex yarns ensures the production of textile smooth and textured yarns, gray and dyed (capacity 10.3 thousand tons per year), polyester base for roofing materials (capacity up to 40 million m2 per year), non-woven fabrics made of polyester fiber for various purposes, strapping tape (capacity 600 tons per year;
mechanical repair plant specializes in the production of equipment for chemical industries and spare parts for it.
Since 01.09.2007, as a result of the acquisition of 100% of the shares of JV Belpak CJSC, the joint venture has been included in the company as a structural unit - the post-polycondensation shop of the organic synthesis plant.
The main objectives of the enterprise are: making a profit to meet the social and economic interests of members of the workforce and property owners, as well as meeting the public need for products, works and services based on effective management methods.
At present, the main block of shares remains in the ownership of the state, and as the privatization proceeds, the Government of the Republic of Belarus provides for the possibility for investors to participate in the corporatization of the enterprise with the acquisition of a block of shares.
1. The high dependence of OJSC “Mogilevkhimvolokno” on foreign suppliers of raw materials makes the enterprise vulnerable to the impact of fluctuations in world prices for the main raw materials.
2. Many product ranges of the enterprise are inferior to imported counterparts in terms of energy and raw materials costs. The technical development of the enterprise, starting from the 90s, has sharply slowed down, the technologies used are outdated.
3. As of September 1, 2008, the degree of depreciation of fixed production assets is 76.2%, the depreciation of the active part of fixed assets is 87.93%. The use of both morally and physically worn out equipment is the main reason for the high cost of production. In addition, in recent years, there has been a need in the market for a number of new types of polyester products.
The founder of the enterprise is the Ministry of Economy of the Republic of Belarus. The enterprise is the successor of the rights and obligations of the named enterprises in accordance with the deed of transfer, except for the rights and obligations that cannot belong to the enterprise.
"Mogilevkhimvolokno" is a commercial organization - a legal entity, has an independent balance sheet, seal.
The authorized fund is divided into 149,375,170 (one hundred and forty-nine million three hundred and seventy-five thousand, one hundred and seventy) common registered shares with a nominal value of 3,740 (three thousand, seven hundred and forty) rubles each.
The Company's shares are owned by its shareholders. A shareholder of the Company does not have property rights to the property of the Company, except in the event of its liquidation.
Shares are issued in the form of entries in accounts.
The governing bodies at the enterprise are:
General Meeting of Shareholders;
supervisory board.
The directorate and the general director are the executive bodies of the enterprise, whose competence includes the solution of all issues that are not within the competence of the enterprise's management bodies.
Control over the financial and economic activities of the enterprise is carried out by the audit commission.
To verify and confirm the correctness of the annual financial statements, the company annually engages an auditor who is not connected by property interests with the company or its participants. An enterprise is exempted from the mandatory annual audit if, in the reporting period, the departmental control and audit service conducted an audit of its financial and economic activities.
Within three working days from the date of receipt by the enterprise of the auditor's report, act (certificate) of the audit conducted by the supervisory authority, the general director is obliged to send copies of them to each member of the supervisory board, chairman of the audit commission.
The General Meeting of Shareholders is the highest management body of the enterprise. The Supervisory Board is a management body that carries out general management of the enterprise's activities in the period between meetings of shareholders.
The Supervisory Board elects the Chairman of the Supervisory Board from among its members.
The management of the current activities of the enterprise is carried out by the directorate (collegial executive body) and the general director (sole executive body).
The Directorate and the General Director carry out their activities within the competence established by the legislation, this Charter, decisions of the meeting of shareholders and the Supervisory Board.
The meeting of shareholders or the supervisory board of the enterprise has the right to establish the procedure (to approve the Regulations), on the basis of which the management and the general director carry out their activities. The Directorate, the General Director are accountable for all issues of their activities to the Supervisory Board and the Meeting of Shareholders. The General Director heads the Directorate, organizes its work and chairs its meetings.
The reorganization of an enterprise (merger, accession, division, separation, transformation) can be carried out by decision of the meeting of shareholders. Other grounds and procedure for the reorganization of an enterprise are determined by legislative acts.
The number of personnel as of December 31, 2007 is 11348 people. In the first half of 2007, 169 people were hired, 524 people were dismissed. Number as of 30.06.2007 10988 people The decrease in the number was 360 people.
Consider the economic indicators of the development of the enterprise.
The production program for the production of products has been completed. Over the plan, 338 tons of fiber, 479 tons of commercial PET were produced.
The indicators for the growth rates of industrial output and consumer goods have been exceeded. Costs per 1000 rubles. marketable products are reduced, compared with the planned ones, from 1026 rubles. up to 1010.1 rubles.
The planned losses from production (980 million rubles) were reduced by 581 million rubles. and amounted to 399 million rubles, the profitability of marketable products was "minus" 1% with the plan "minus" 2.6%. The growth of material consumption has been reduced compared to the plan.
The plan for the sale of finished products, including for export, was overfulfilled, as a result, stocks of finished products were reduced against the plan by 230 million rubles.
The planned losses from the sale of finished products were reduced by 803 million rubles. and amounted to 980 million rubles.
Net profit based on the results of work for 2007 was received in the amount of 55 million rubles. and is secured by receiving non-operating income, from which:
for the parent company 29 million rubles. (including covering the losses of DKiT 73.4 million rubles), the sanatorium "Sosny" profit 26.2 million rubles.
The main indicators are presented in Table 1.
Table 1
Enterprise development indicators
| Indicators | 2007 |
||
| Plan | Fact | Off |
|
| Commodity products in action. prices, million rubles | 37421 | 39507 | +2086 |
| The rate of production of goods. products in sop. prices, % | 97,2 | 103,1 | +5,9 |
| The rate of production required. goods, % | 99,9 | 100,1 | +0,3 |
| Costs per 1000 rubles. marketable products, rub. | 1026 | 1010,1 | -16,1 |
| Profit from production, million rubles | -980 | -399 | +581 |
| Profitability of marketable products, % | -2,6 | -1,0 | -1,6 |
| Reducing the level of material consumption | Height 14 | Height 11.7 | |
| Stocks goth. products (without taxes), million rubles | 27327 | 27097 | -230 |
| Export volume, thousand dollars | 17321 | 17816,7 | +496 |
| Export rate, % | 144,2 | 148,4 | +4,1 |
| Proceeds from the sale of products, mln. | 51636 | 54945 | +3309 |
| Profitability of sold products, % | -3,6 | -1,9 | +1,7 |
| Profit from the sale of products, million rubles | -1783 | -980 | +803 |
| Net profit for the head enterprise, mln. rub. | -1621 | 29 | +1650 |
| Net profit, total mln. rub. | -1621
| 55
| +1676 |
At the end of 12 months cost reduction as a result of the implementation of measures to reduce costs by structural divisions amounted to 3.5 billion rubles. with the planned volume of 2.21 billion rubles. Based on the results of work for 2007, the target indicators for industrial products, consumer goods, energy saving indicators, investments in fixed assets, and exports were met. A positive balance of foreign trade was ensured. Below the standard stocks of finished products in warehouses.
Indicators not achieved:
to reduce material consumption, an increase of 0.3%,
by the share of new products,
in terms of the share of certified products, it should be noted the positive dynamics of increasing this indicator, the indicator of profitability of sold products, works, services in June has a negative value, since the beginning of the year 3.3%. The achievement of targets is presented in Table 2.
table 2
Achievement of targets
| № | Indicators | exercise for 2007 | fact |
|
| 2006 | 2007 |
|||
| 1 | Industrial products in Sop. prices, % | 107,3 | 103,1 | 109,3 |
| 2 | Production of consumer goods, % | 100,0 | 100,1 | 104,2 |
| 3 | Export of goods, % | 131,7 | 148,4 | 136,2 |
| 4 | Import of goods, % | 140,4 | 104,5 | 116,5 |
| 5 | Foreign trade balance, thousand $ | -2605 | 5705,3 | 16874,6 |
| 6 | Reducing the level of material consumption, % | - 1 | height 11.7 | Height 0.3 |
| 7 | Energy saving indicator, % | -11,5 | -4,8 | -18 |
| 8 | Profitability of realized products, works, services, % | 8 | -0,8
| 3,3
|
| 9 | Oud. weight of stocks in production volume (net), % | 60 | 57,1 | *
|
| 10 | The volume of investments in fixed capital, million rubles | 33979 | 5222 | 38089 |
| 11 | Growth rate of investments in fixed assets, % | 66 | * | 73,9 |
| 12 | Share of new products in total industrial production, % | for a year 20 | 10,2
| 11,1
|
| 13 | Share of certified products | 23,5 | 25,5
| 12,6
|
Table 3
Saved in terms of feedstock, tons
| Raw material | 2007 |
| Paraxylene | 180 |
methanol | 447 |
| ethylene glycol | 336 |
The cost of saved energy resources (- savings, + overspending) is shown in Table 4
Table 4
The cost of saved energy resources (- saving, + overspending
| Unit. | 2007 |
||
| in kind. | million rubles |
||
| electricity | Thousand kWh | -4246 | -528,6 |
| heat energy | Gcal | -3483/8 | -1209,3 |
| fuel | Here. | -570 | -131,6 |
| Total | Here. | -7856
| -1869,6
|
In monetary terms, energy savings in 2007 amounted to 1,869.6 million rubles.
The fulfillment of the supply plan for the main raw materials is shown in Table 5
Table 5
Supply structure of the main raw materials:
| PARAXILOL | 2007 |
|
| tn | specific weight in the total supply, % |
|
| Total delivered | 67183
| 100,0
|
| including: | 0,0 |
|
| from the Republic of Belarus (JSC Naftan) | 26874
| 40,0
|
| Imported to the Republic of Belarus: | 40309
| 60,0
|
| including: | 0,0 |
|
| from Russia, including: | 37692
| 56,1
|
| 1) Omsk refinery, from it: | 23374 | 34,8 |
| 2) OAO Ufaneftekhim | 0 | 0,0 |
| 3) OOO PO Kirishinefteorgintez | 14318 | 21,3 |
| from Far Abroad (Belorusneft, BNTD) | 2617
| 3,9
|
In the period January-April, when supplying paraxylene under direct contracts, OJSC Naftan provided a discount from the price of 39%. In accordance with the Concern's Order No. 345 of April 26, 2007, when supplying paraxylene under direct contracts, Naftan OJSC provides a 22% discount from the price for the period from May 1 to May 31, 2007, and in accordance with the Concern's Order No. 449 of May 29, 2007, a 22% discount will be provided until the end of 2007.
Table 6
Dynamics of average actual prices for paraxylene on import, $/tn (excluding VAT)
Average contract prices (excluding VAT) for paraxylene imports higher than the prices for paraxylene, produced by OAO Naftan, by $705 per ton (3.3 times).
In conclusion of the analysis, it can be concluded that the Mogilevkhimvolokno enterprise is the largest complex in Europe for the production of polyester fibers and threads. A feature of OAO Mogilevkhimvolokno is the integration into a single industrial complex of a number of industries connected by a single technological cycle - from the receipt of raw materials to the production of finished products. By right, the enterprise should be obliged by its success both to the local management and to the state management system of the entire petrochemical complex of the Republic of Belarus.
To improve the effectiveness of foreign economic activity
in the period up to 2012 JSC "Mogilevkhimvolokno" considers the following
strategic steps:
- to work in a certain market through a limited
number of dealers, which will avoid unhealthy competition and price
lack of control;
- intensify work through representative offices of the concern
Belneftekhim in Russia, Ukraine, the Baltic States, Germany with the involvement of
Ministry of Foreign Affairs, Embassies of the Republic of Belarus in the countries - the main markets
enterprise products;
- respond quickly and flexibly to changes in pricing policy on
specific markets;
- promptly receive information from the objects of the commodity distribution
networks about market demand, price levels, the financial situation of processors,
competitor strategies;
- constantly participate in the company's specialists,
engaged in foreign economic activity, in seminars, internships, advanced training
employees in relevant courses;
- actively participate in exhibitions and fairs at all representing
commercial interest markets;
- in order to develop new assortments, improve quality
products, packaging, stable supplies and other issues
to hold scheduled meetings of technologists of the enterprise with technologists of plants -
processors;
- continue work on the abolition of anti-dumping sanctions on imports
polyester fibers to Turkey, together with the Ministry of Foreign Affairs of the Republic of Belarus and lawyers
offices representing the interest of Mogilevkhimvolokno OJSC in this
region;
- to purchase raw materials on a competitive basis from
direct manufacturers.
During the implementation of the Development Program, it is planned to increase
direct sales of products to direct consumers.
JSC "Mogilevkhimvolokno" has the image of a stable enterprise with
high quality products and further organization of close work with
consumers, based on deep marketing study of markets
sales will allow the company to compete in the polyester market.
Thus, the main goal of JSC "Mogilevkhimvolokno" in
sales of products at this stage of work - the preservation and strengthening
positions in the sales markets based on deep marketing
research, development of its own commodity distribution network, complete and
rational use of representative offices of the Belneftekhim concern for
abroad, direct work with direct processors of products
enterprises to best meet their needs.
LITERATURE
1. Statistical report of JSC "Mogilevkhimvolokno" for 2007.
2. Economics of the enterprise. Workshop: Proc. allowance / A.N. Senko, E.V. Krum. – Mn.: Vysh. school, 2002.
3. Economics of the enterprise: Proc. manual / L.N.Nekhorosheva, N.B.Antonova, M.A.Zaitseva and others; Under total ed. L.N.Nekhoroshevoy. – Mn.: Vysh. school, 2003. - 383 p.
On the benefits of multidisciplinary development and current trends of the polyester products market tells the deputy CEO produced by Pyotr Solovyov.
Petr Alexandrovich, today the Mogilev complex for the production of polyester fibers and threads remains the largest in Europe? Or is it already better known as a producer of, for example, biodiesel, the output of which is growing almost every year?
JSC "Mogilevkhimvolokno" was and remains the largest producer of polyester fibers and threads both in the republic and in Europe. The enterprise has not deviated from the standard assortments, today it produces more than 6,000 tons of fiber and about 1,500 tons of industrial yarns monthly.
Some of the original fiber-thread assortments, due to various economic circumstances, the enterprise really refused. For example, the production of textile threads has been discontinued since 2006. This is a forced measure dictated by the situation in the domestic market for textile products. The fact is that the production of synthetic complex yarns, which specialized in the production of textile yarns, was a competitor to RUE Svetlogorsk PO Khimvolokno, one of the enterprises of the concern. The decision to close the division was made in favor of this enterprise for economic reasons - the Svetlogorsk Production Association today is equipped with more modern equipment with a one-stage production process.
New projects - a school of trial and error. Over the past 5 years, Mogilevkhimvolokno OJSC has put into operation about 10 new units. Is the production service of the enterprise satisfied with the results, how is the five-year development program being implemented?
The success of each new project, in my opinion, largely depends on the quality of the development of the terms of reference. Our own experience of commissioning new installations speaks just about this.
Most of the installations commissioned at the site of the enterprise are successfully operating and have already reached their design capacity. Their products have found their customers. This applies to the production line for roofing materials, food grade polymer, preform, fatty acid methyl ester and biodiesel plants. JSC "Mogilevkhimvolokno" today remains the only industrial enterprise in the city that produces its own electricity.
There were problems at the initial stage of work with the installation of continuous polycondensation with a capacity of 80 thousand tons per year. Currently, they have been eliminated - the plant is operating at full capacity.
There are questions about the operation of the line for the production of composite materials in terms of obtaining a stable profit. Practice shows that one installation with a small capacity cannot mobile respond to demand, besides, the composite materials produced by us are a semi-finished product, and in order to obtain maximum profit, injection molding machines are needed, which make it possible to independently produce and sell the final product. Despite the existing difficulties, today the line operates mainly fulfilling the orders of our own enterprise.
It does not have a 100% load and installation for the production of strapping tape. Its production from high quality polymer increases its cost; the production of strapping tape from recycled materials does not allow full loading due to its unstable quality. We hope to solve this problem in the near future: firstly, the Mogilev plastic bottle processor promises to improve the quality of the flakes, and secondly, after the installation of a modern crushing machine at the ZSV (synthetic fiber plant), which is envisaged as part of the polymer waste recycling project, we will be able to produce tape from used tape.
At present, a new type of product for the enterprise - fire hoses - is undergoing the process of market development. It is not going very intensively yet, but with a progressive growth trend: for the second month the portfolio of orders for this type of product has been filled.
In general, out of 8 facilities of our enterprise, which are under the control of the Belneftekhim concern, 6 are loaded by more than 80% - this is a normal practice.
What is most in demand on the sales market today, and what type of manufactured products does the company's management rely on when planning the near future?
Today, a food-grade polymer comes almost off the wheels, which makes us especially happy. There are minimum stocks of fiber in stock. At the same time, there is an increase in the number of orders for special fibers. In recent months, the situation with the sale of technical yarn has changed dramatically - the polyester yarn plant is now operating at full production capacity. With the production of 500 tons per month of roofing materials, there is practically no shipment to the warehouse. Both geotextiles and roofing materials are in high demand.
This situation of demand dictates the prospect of development. An analysis of the food polymer market suggests that today its consumption exceeds supply. That is why a decision was made to build a new plant for the production of food-grade polymer on the territory of OAO Mogilevkhimvolokno.
The issue of expanding the production of roofing materials, but already reinforced, is being seriously studied. Preparatory stage this project is already underway.
Due to the increased demand for technical thread, the Company's Technical Development Program plans to modernize ZPN (polyester yarn plant), aimed at a gradual increase in capacity. The possibility of returning to the previous volumes of this type of product - up to 2,000 tons per month is being discussed.
We have huge plans to expand the range of special fibers and nonwovens. Already at the beginning of this year, two related projects for the production of polymer and fiber with reduced flammability were implemented. By the end of the year, we plan to launch an installation for the production of needle-punched nonwovens with the prospect of producing thermally bonded fabrics. The nearest plans include mastering the cutting of short fiber, which will be used in the production of paper.
The production of a bioadditive to diesel fuel brings a stable profit to the enterprise. According to state program for the production of methyl esters of fatty acids and the decision of the concern "Belneftekhim" next year OJSC "Mogilevkhimvolokno" should produce 50,000 tons of FAME. Based on the increase in the production of methyl esters of fatty acids, JSC "Mogilevkhimvolokno" is faced with the task of increasing the production of biodiesel.
Traditional for our company is the production of DMT (dimethyl terephthalate). Despite the fact that in recent years TPA (terephthalic acid) has been actively replacing DMT, we retain this market segment, remaining one of the three world producers of it over the past 5 years, the volume of DMT production, having dropped to 200,000 tons per year, remains stable. In order to keep these positions, it is necessary to reduce the cost of manufactured dimethyl terephthalate as much as possible. This can be achieved through the modernization of the DMT-4 shop, which provides for an increase in capacity to 150,000 tons per year and a reduction in energy consumption.
We plan to keep the DMT-3 shop. So far, two options for its further loading are being worked out: production of DMT under a tolling scheme or reorientation to the production of, for example, isophthalic acid. The Institute of Oil and Chemistry of the Belneftekhim concern also offers its own options for converting the DMT-3 workshop into the production of products related to the processing of petrochemical products.
Within the framework of the program of advanced processing of the polymer, which we obtain on the basis of the TPA monomer, the production of preforms has been mastered at the enterprise. Currently, two injection molding machines are operating on the premises of OAO Mogilevkhimvolokno, producing preforms for bottles with a capacity of 2.1.5 and 1 liter. Of the 6.5 thousand tons of food polymer produced per month, we process only about 400 tons into preforms. The task is to increase the volume of processing. To do this, it is necessary to purchase another injection molding machine and replace the old one, which produces preforms for two-liter containers, with a modern model. This project We plan to implement it next year.
The polyester market has never been stable. In the last few years, he just surprises fundamental changes. In addition, the demand for products in the face of fierce competition directly depends on its quality and cost. The launch of a power plant on the territory of the enterprise is one of the ways to reduce the cost of manufactured products. But the cost of electricity is not the only cost component. Practice shows that a systematic approach to reducing internal costs, provided for by a specially developed program, can solve the problem. Is there such a thing in Mogilevkhimvolokno OJSC?
Every year, each division of the organization develops measures to reduce costs per unit of output. Heads of subdivisions on the balance commission report on their implementation.
Currently, we are working on reducing the amount of regenerated ethylene glycol, the production process of which is characterized by increased energy consumption. The task is to direct all flows of ethylene glycol to the shop for the regeneration of volatile and organic solvents of the AIA (organic synthesis plant), and to re-profil the similar shop of the WWTP. This event will significantly reduce energy consumption.
We are also actively working to reduce the consumption of process air, for example, at the ZOS. We continue to work on reducing the specific norms of raw materials. Today, however, the reserve has almost been exhausted, giving results without capital investments. Now we are moving to a new level of action in this area of activity - through modernization.
Issues are being worked out on organizing the production of fiber from bottled PET flakes (flexes).
All of the above activities contribute to the reduction of internal costs, which positively affects the cost of products manufactured at the enterprise.
I.G. Sabaev,
First Deputy Director of JSC Ivanovo Polyester Complex
Information about the investment project "Creation and development of industrial production of polyethylene terephthalate (PET) for textile purposes in the city of Vichuga, Ivanovo Region"
FROM THE EDITOR. The construction project for the production of textile polyethylene terephthalate in the city of Vichuga, Ivanovo Region, causes diverse, sometimes sharply critical assessments of specialists and representatives of the business community (see, for example, p. 8 of this issue of the Bulletin). At the same time, we believe that comprehensive information about the progress and problems of this large-scale project will help to better understand its prospects and make the right decisions for its participants and potential partners.
In this regard, we are publishing a detailed message from the First Deputy General Director of Ivanovo Polyester Complex JSC I.G. Sabaev about and invite all interested parties to the discussion.
Project management and financing
Joint Stock Company "Ivanovo Polyester Complex" (JSC "IPC") is a private specialized design company established in 2014 with the aim of building a PET plant for textile purposes in the Ivanovo region.
The project is exclusively commercial without attracting budget money. JSC "IPK" did not spend a penny of public funds. Moreover, the funds spent at the design stage for the development of project documentation and the passage of state expertise were returned to the budget of the Ivanovo region.
Funding sources are private investments and a loan from Vnesheconombank. At the same time, the participation of SC Vnesheconombank, as an institution of project financing, does not provide for the use of public money, but only funds raised in foreign banks. In June 2017, Ivanovo Polyester Complex entered into a loan agreement with VEB. The total cost of the project is 25 billion rubles, including the participation of Vnesheconombank in the amount of 19 billion rubles. The funds will be provided for up to 13 years.
Prerequisites for the creation of a synthetic fiber plant in the Russian Federation
The world production of polyester fiber is about 16 million tons, together with polyester threads, it is about 60% of all fibers and threads produced in the world, including natural ones. Russia's share in production is 0.45% of world production, and the consumption of polyester fibers and threads is no more than 2 kg per capita, while in developed countries consumption is much higher (for example, in Germany - 7 kg, in China - 23 kg). The room for growth is obvious.
The production of polyester fiber is the first redistribution of the technological chain for the creation of synthetic textile materials with a wide market segmentation according to their areas of application. The enterprises of the Russian petrochemical industry operate in large volumes, and their interest ends in the production of bottled granules, at best. Working with small and medium-sized enterprises, with numerous shipments of products in batches that are multiples of one Gazelle, is not very convenient for petrochemists. The textile industry is hundreds of transactions and a deep dive into the intricacies of the final textile product consumption market right up to the counter, it is a diverse range of final products using many types of raw materials in various blend combinations to give products the required properties and characteristics.
The creation of a modern plant for the production of polyester staple fiber and textile quality granulate in the Ivanovo region is a breakthrough project for the development of Russian light industry in order to replace imported raw materials for textiles by producing a wide range of domestic polyester staple fibers. This is in line with the Russian Chemical Industry Development Strategy for the period up to 2030, which provides for full import substitution of polyester products, as well as the Light Industry Development Strategy until 2025, which aims to create a complete value chain for technical textiles.
Currently, in the structure of value added in the light industry of the Russian Federation, 15% (~0.5% of GDP) is accounted for by the production of synthetic fibers and threads. At the same time, 60% of the country's need for them (especially for the sub-sectors of technical textiles and nonwovens) is provided by imports (see diagram).
Site selection for the plant
The Ivanovo region has a long tradition of textile production and quite extensive experience and professional competencies in this industry and, of course, the potential for subsequent local processing of produced staple fibers. Therefore, the creation of a domestic raw material base for the production of textile materials on Ivanovo land is more correct than in places close to oil and gas processing enterprises.
Production is well located in terms of logistics (in close proximity to railway lines and roads). Taking into account the planned cargo traffic, there are already agreements with the Northern railway on the use of currently underloaded railway terminals and stations in the cities. Ivanovo, Vichuga and Kineshma. In terms of external infrastructure (electricity, natural gas, water), there are free volumes and capacities in the region to provide the plant with the necessary resources.
There will be no problems in the region with the provision of engineering and technical personnel for the enterprise. Chemical technologists and textile engineers are already being trained by Ivanovo universities, which will minimize the number of invited specialists. In addition, the terms of the contract with the supplier of the main technological equipment it also provides for the education and training of the required specialists at foreign companies both in polycondensation and in the production of staple fiber.
Applied technologies and technical solutions
Ivanovo polyester complex is a high-performance enterprise of the first redistribution of the technological chain for the creation of technical textiles, using the most modern technology for the production of polyester staple fibers by their direct spinning from a polymer melt directly from its synthesis plant. In this case, the cost of the fiber is almost 15% lower than with a two-stage scheme: first, by obtaining polymer granules and then molding them using extruders. Both investment (since extruder molding requires a much larger number of single lines) and energy and operating costs are significantly reduced (the stages of granulation, cooling of granules, their intermediate transportation and storage, crystallization, drying and melting of PET granules are excluded).
Polymer synthesis is carried out using the most highly efficient two-pot technology from the world leader - Uhde Inventa-Fischer GmbH (Germany). From the synthesis unit, the PET melt goes directly to the fiber spinning lines. Thus, the production process (from PET melt to fiber packed in bales) is carried out on a continuous production line with a capacity of up to 600 tons / day. In production, the largest molding lines and staple units of the company are used. Oerlikon Neumag (Germany). There are three such lines, and they have the maximum productivity achieved by the world leaders today (up to 225 tons / day) for each type of fiber.
Finished product range
It is planned to produce fibers with a linear density from microfiber (0.7-0.9 den) to high titers (15 den), including the latest world innovations (3D crimped, self-crimped, hollow siliconized fiber, etc.). The lines have a very high technological flexibility and interchangeability in units and assemblies. one system management ensures the conduct and control technological process at all stages from the supply of raw materials to the packaging of finished products. end products are packaged bales of staple fiber weighing up to 350 kg and PET granules packed in containers (soft "big bags") weighing up to 1 ton.
Provision of the enterprise with raw materials
Pure terephthalic acid (TPA) and monoethylene glycol (MEG) are used as the main raw materials.
TFA in the next two or three years after the start of production will be purchased by import. There is an excess of this product on world markets (the volume of world production is about 60 million tons). The customs duty for its import into the Russian Federation has been zeroed. When capacities are not loaded more than 80%, there will be no issues with import deliveries. At the same time, the Ivanovo polyester complex is very much looking forward to expanding the TPA capacity at Polyef OJSC (part of SIBUR Holding OJSC) by 100 thousand tons per year, which can cover up to 50% of the project's demand for domestic TPA. It is also possible to commission the production of TPA in Kazakhstan, which would reduce the delivery time of this raw material and completely abandon its import from far abroad in the future.
MEG in Russia is produced in sufficient volumes and will be supplied from the Russian enterprises of OAO SIBUR-Neftekhim and OAO « Nizhnekamskneftekhim”, agreements have already been signed with them. At the same time, the Ivanovo plant is only 208 km away from Dzerzhinsk (SIBUR-Neftekhim). Auxiliary raw materials and additives used in production in insignificant volumes (fractions of a percent of the main raw materials), initially, to ensure warranty tests, imported, will later be mastered by chemical production in the Russian Federation (including partially in Ivanovo, where their analogues are already produced).
Benchmarking of applied design solutions
At the stage of a comprehensive examination of the project, a deep analysis of similar enterprises, similar in capacity to the Ivanovo Combine, and built over the past 10 years in the world (China, Korea, India, Iran), was carried out, both in part capital costs, and operating costs in relation to investments in these projects. The project of a synthetic fiber plant is in no way inferior to its counterparts, and is more attractive in certain parameters, which, in particular, allowed Vnesheconombank to receive a positive assessment based on the results of an examination (financial, economic, technological, marketing, environmental) conducted with the participation of independent international consultants, and to attract project investors.
Production cost of 1 ton of PET in South Korea, China, India is about the same, fluctuations are in the range of +/- 2.5% of the average value. The indicators of the Ivanovo project are also in this range. This is due to the fact that 92% of production costs are accounted for by raw materials, which are exchange goods on the world market and are sold at one quotation. Fluctuations are possible only within the framework of other costs, which make up 8% of the production cost of fiber (mainly energy costs and wages). Taking into account the fact that the cost of labor costs in the above countries and Russia is approaching, the fluctuations in this indicator are insignificant.
The plant's products will be competitive not only in comparison with imported fiber, but also with domestic producers of fiber from recycled materials, not to mention the high export potential of the products of the future plant - they are also expected in Europe.
Thanks to the most modern technologies and equipment from world leaders, the production will have the best of the currently achieved indicators in the world in terms of raw material consumption and energy consumption. This will ensure the release of products with a lower cost compared to competitors.
The only enterprise in the post-Soviet space for the production of primary fiber - OJSC "Mogilevkhimvolokno", the Republic of Belarus - was very late with the modernization of its production, which was built back in 1976 using the technology for the production of fiber through DMT (the raw material is paraxylene OJSC « Naftan», Novopolotsk). Due to the less efficient technology, they cannot boast of stable fiber quality, which is confirmed by all consumers on the market (Mogilevkhimvolokna on Russian market today - about 13%).
The maintenance of the existing infrastructure greatly influences the price of Mogilevkhimvolokno's products, which are sometimes more expensive than imported fiber. The modernization of production conceived by them will affect only the plant for the production of bottled PET. However, in essence, this is the creation of a new production, but with the need to maintain the old, worn out, costly infrastructure. Let's not forget at the same time that the main raw materials (TFK and MEG) are completely imported by Mogilev.
In the Russian Federation, two more projects for the production of PET are being implemented - SafPet in Nizhnekamsk and the Plant of Pure Polymers « Etana» in Kabardino-Balkaria, but their final products do not overlap with the plant planned for production in Vichuga, as they focus on PET granules for packaging.
Environmental aspect of the created production
During the development of the synthetic fiber plant project, increased attention was paid to environmental issues.
During the design, all the necessary procedures in terms of ecology and safety provided for Urban Planning Code of the Russian Federation, the Law of the Russian Federation "On the Sanitary and Epidemiological Well-Being of the Population", the Law of the Russian Federation "On Ecological Expertise" and the Regulations "On the Assessment of the Impact of Planned and Other Activities on the Environment in the Russian Federation".
Important justifications were prepared: the Environmental Justification (EIA) and the Draft Justification of the Size and Boundaries of the Sanitary Protection Zone. A positive conclusion on the compliance of the placement of the PET complex with the requirements of sanitary and epidemiological rules and regulations was received by the Office of Rospotrebnadzor for the Ivanovo Region, and the EIA materials, respectively. were finalized taking into account the opinions and comments received, based on the results of public discussions of EIA materials held in 2015.
According to the design documentation and the results of engineering surveys for the facility "Complex for the production of polyethylene terephthalate (PET) for textile purposes", containing, among other things, the environmental section and sections of industrial, fire and other safety, a positive conclusion was issued by the Federal Autonomous Institution "Glavgosexpertiza of Russia", confirming the compliance of the submitted documents with the requirements technical regulations, including environmental requirements.
In addition, due to the fact that international financial institutions, environmental and social risks of the project were assessed international company Mott Macdonald (Great Britain) for compliance with the requirements of the Organization for Economic Cooperation and Development, the European Union and the Russian Federation. Mott Macdonald's Environmental and Social Impact Assessment (ESIA) materials conclude that the identified environmental impacts are low or negligible.
Note that, in accordance with the clarification of the Federal Service for Supervision of Natural Resources (Rosprirodnadzor), the design documentation for the PET Complex is not subject to federal state environmental expertise, in accordance with 174-FZ.
In the course of checking the compliance of Ivanovo Polyester Complex JSC with the requirements of the legislation on the protection environment and environmental management, on environmental expertise, urban planning legislation, conducted in 2017 by the Ivanovo interdistrict environmental prosecutor's office, no violations of laws related to the subject of the audit were identified.
Demand for the plant's products
The appearance of such demanded products on the Russian market will give a serious impetus to the growth in the production of various synthetic materials and fabrics containing polyester fibers and threads, as products of high processing of hydrocarbon raw materials used in various industries. For reference, today about 1.3 billion square meters. m of polyester-containing fabrics and materials is imported into the Russian Federation, and this, with the support of the Ministry of Industry and Trade of the Russian Federation, can be gradually replaced by domestic production, but if the necessary raw materials are available within the country.
The project is extremely relevant due to the growing volume of consumption (in 2016, consumption of about 180 thousand tons, of which more than 60% is imported) in the Russian Federation of polyester staple fibers and, above all, in the production of various nonwoven materials. The greatest demand is observed in such segments as the automotive industry, industrial and civil construction, medicine and hygiene, protective textiles, where the added value is not lower than woven processing.
The range of the plant is very wide - from microfiber to special purpose fibers, as well as textile PET granules for the production of filament yarns. The flexibility of production allows you to quickly respond to changes in market conditions and switch from one type of fiber to another in a short time.
All domestic consumers of textile raw materials and semi-finished products will be provided with high-quality and affordable raw materials at competitive prices. Already at the stage of designing and making an investment decision, the Ivanovo polyester complex held negotiations with Russian and foreign buyers and consumers, as a result of which letters of interest in cooperation were received and preliminary agreements were signed in the amount of 158 thousand tons of polyester fiber and textile PET granulate per year (which is about 80% of the design capacity of the plant). The potential of the CIS market is about 100 thousand tons more. IPK JSC is continuously working with potential processors of textile PET in order to meet their demand for the future. The first batches of polyester fiber and textile PET granulate will enter the Russian market in 2020.
Introduction
Marketing activities of OAO Mogilevkhimvolokno
1 Internal environment JSC "Mogilevkhimvolokno"
2 External environment JSC "Mogilevkhimvolokno"
Analysis of market opportunities of OAO Mogilevkhimvolokno
Marketing mix analysis
1 Commodity policy
2 Pricing policy
3 Distribution policy
4 Communication policy
Practical implementation of marketing and energy saving programs
1 Determining the goals of the enterprise for the long term
2 Analysis of the energy saving program
3 Analysis of the business portfolio of OAO Mogilevkhimvolokno and development of an enterprise growth strategy
4 Marketing analysis and control
Conclusion
List of sources used
Introduction
JSC "Mogilevkhimvolokno" is an enterprise belonging to the petrochemical industry and is part of the Belarusian State Concern for Oil and Chemistry (Concern "Belneftekhim").
The production of chemical fibers and threads occupies an important place in the structure of the concern. These are polyester fibers and threads, viscose threads, viscose cord thread and polyamide cord fabric, fabrics of various assortments based on polyester and viscose threads, carbon threads and fabrics, non-woven materials based on chemical fibers, acrylic fibers, etc. The capacity of enterprises for the production of chemical fibers and threads is 310 thousand tons per year. Almost 50% of chemical fibers and threads produced in the CIS are produced in the Republic of Belarus.
Open Joint Stock Company "Mogilevkhimvolokno" is the only major producer of dimethyl terephthalate, PET polyester granulate in the Republic of Belarus, incl. for food purposes, polyester fibers and threads and the main supplier of raw materials for light industry - the largest branch of the national economic complex of the Republic of Belarus.
JSC "Mogilevkhimvolokno" has a large and fairly modern infrastructure to ensure the functioning of a large production complex with qualified personnel and a system for their training. Belongs to the category of city-forming enterprises of the city of Mogilev.
The largest processor of polyester fibers in the nonwovens market segment is CJSC Politex (Mogilev), which produces a wide range of nonwoven fabrics and fillers, which accounts for about 15.0% of the total shipment to the market of the Republic of Belarus.
Among the enterprises of the concern "Bellegprom", the largest consumers of polyester fibers are the following:
CJSC "Belfa" (Zhlobin);
CJSC JV "Sopotex" (Mogilev);
JSC Kobrin spinning and weaving factory "Ruchayka" (Kobrin).
The work of the Expedition of JSC "Mogilevkhimvolokno" was awarded with diplomas:
2006 Leading Freight Forwarder (“For high performance in financial performance”) and Forwarder of the Year (“For high rates of development in the field of forwarding”)
2007 - diploma forwarder-leader ("For high professionalism")
2008 - Diplomas forwarder-leader ("For high professionalism"), forwarder of the year ("For the dynamic development of forwarding activities").
OAO Mogilevkhimvolokno achieved such success thanks to the creation of a marketing department at the enterprise, which offers to produce new types of products in accordance with emerging needs, develop new markets for products and ensure profit.
This term paper is to reveal a set of marketing solutions for the process of coordinating the capabilities of JSC "Mogilevkhimvolokno" and consumer requests for polyester fiber on the material collected during the technological practice.
When writing the course work, the following sources were used:
Business plan of OAO Mogilevkhimvolokno for 2012;
Regulations on the marketing department;
Collective agreement of OAO Mogilevkhimvolokno for 2012;
Energy saving program of Mogilevkhimvolokno JSC for 2012;
1.
Marketing activities of OAO Mogilevkhimvolokno
1.1 Internal environment of Mogilevkhimvolokno OJSC
The head of the marketing department must have information about the economic, financial, industrial, social, research activities of the enterprise. His main responsibility is to coordinate marketing functions (forecasting, sales, marketing research, etc.) and to establish relationships with the heads of financial, production and other departments of the enterprise.
If the actions of the various services of the enterprise are not united by a single market strategy, the effect of "swan, cancer and pike" may occur. But for OJSC “Mogilevkhimvolokno” there is no such problem, since market orientation is ensured by the interaction of the company’s departments with the marketing department and the exchange of information between them, as shown in Table 1.
Table 1 - Interaction of the marketing department with subdivisions of JSC "Mogilevkhimvolokno"
Department names Marketing department receives information transmits information Purchasing orders; - information on concluded contracts for the supply of products. Information on market prices for the main raw materials; - minutes of meetings of procurement commissions; - information on market prices for the main products; - analytical reviews and forecasts on market conditions; - copies of the protocols of the commission on pricing. 2 Department of Statistical Analysis and Provision of Foreign Economic Activity Statistical data on shipped products in assortment for the period. Copies of the protocols of the commission on pricing. 3 Planning and economic management Price list prices for the introduction of new types of products and the next revision of prices; - information on the cost of produced products. Information on market prices for the main products; - originals of the protocols of the commission on pricing. 4 Financial management Financial plan; - Invoices for payment for transfer to buyers. Financial plan; - memos and invoices for payment of subscription publications. 5 Department of Standardization and Certification Accounted copies of copies of specifications for finished products, external TNLA and changes to them; - registered copies of STP and copies to them; - schedule internal audit; - report on the internal audit. Reports on the elimination of identified inconsistencies during the internal audit. 6 Department of labor organization and wages approved staffing table; - internal regulations. Regulations on the department and job descriptions. 7 Central accounting Accounting data on the sale of finished products for the month; - pay slips wages; - information about buyers who have made a delay in payment for shipped products; - information about the receipt of foreign exchange Money to the account of the enterprise; - information on accounts payable and receivable for supplies; - debt of the enterprise for the shipment of products. Agreements for approval; - memorandums on payment for approval; - certificates of work performed. 8 Legal Department Information about changes in legislation regarding commercial activities associations. Draft contracts for approval. 9 Office of Information Technology Software and technical support of the department. Applications for the necessary software and hardware. 10 Department of transport forwarding and logistics Information on transportation costs for the delivery of the main raw materials and products of the organization. Transport requests. 11 Department of technical development and investment Copies of business plans for investment projects. Information on business plans for investment projects in terms of marketing. 12 Department of Economic Analysis Information about the financial results of the organization. Information for the annual business plan. The unity of actions of various departments of the enterprise is ensured by the culture of the enterprise, which has a significant impact on market success, which is reflected in the collective agreement of OAO Mogilevkhimvolokno. The purpose of the enterprise is to ensure a stable socio-economic situation of the enterprise, the establishment of additional social guarantees, compensations and benefits in comparison with the legislation in the field of organization and remuneration of labor, employment of employees, labor protection, production and environmental safety, medical care, sanitary-resort treatment, social insurance, housing, protection of motherhood and childhood. The main provisions of the collective agreement: provide mothers raising two or more children under the age of 16, at their request, one free day from work every month with payment in the amount of the daily tariff rate (salary); provide paid leave for pregnancy and childbirth to women, employees of the Company, from 20 weeks of pregnancy; to grant the right to be registered with those wishing to receive housing in a hostel; involvement of workers and employees on weekends and holidays is allowed only in cases provided for by the legislation of the Republic of Belarus, as well as in cases of performing necessary, unforeseen work in advance; provide employees with labor leave social leave for valid personal and family reasons in the following cases: in case of marriage - 3 days without payment; during childbirth with a spouse - 1 day with payment according to average earnings; in the event of the death of a spouse, parents, children, sisters, brothers - 3 days with payment according to average earnings for organizing a funeral; soldiers - internationalists - one day - February 15 to participate in the Day of Remembrance without payment; on the first day of the school year for parents whose children go to the first grade of school - 1 day without payment; upon reaching the age of 50 years from the date of birth - 1 day with payment according to average earnings. The successful work of the marketing department is based on the performance of specific functions and the competent setting of tasks. The main tasks of the marketing department: analysis of consumer demand for the organization's products, market research; development of annual and prospective business plans of the organization in terms of marketing; conducting marketing research on investment projects of the organization; introducing new product ranges of the organization to the market, searching for and attracting potential consumers of products, including those for newly implemented investment projects; studying the competitive environment, determining the competitiveness of the organization's products; organizing the work of the commission on pricing; study and analysis of the markets for the main raw materials purchased by the organization; organization of the work of commissions for procurement on the basis of tenders (competitive commission), according to the procedure for drawing up a competitive list, according to the procurement procedure from a single source, according to the marketing research procedure; preparation, execution of the necessary documentation for the revision of anti-dumping duties and the introduction of special protective measures; carrying out work to include the organization's products in the List of import-substituting goods produced by residents of free economic zones of the Republic of Belarus and supplied to the domestic market of the republic. The main functions of the marketing department: preparation of quarterly reports based on analysis of the sales markets for the organization's products in comparison with the same period last year; analysis of the sales markets for the organization's products to draw up an annual business plan in comparison with the previous year; organization of the marketing research process for investment projects, including the following operations: defining the task, obtaining primary information (external and internal), analyzing secondary information (external and internal), analyzing competitors, analyzing data characterizing the market for the type of product in question, preparing a report; analysis of the competitive environment, taking into account market conditions; participation in determining prices for the organization's products and making proposals on the level of sales prices in the market of the Republic of Belarus and beyond its borders based on an analysis of competitors' prices and prices in the world market; organizing, holding, documenting the meetings of the commission on pricing; preparation of a package of documents for approval in the concern "Belneftekhim" of the sale prices of the organization's products below the cost price for sale on the territory of the Republic of Belarus and abroad in accordance with the requirements of the law; preparation of a package of documents and work with the free economic zone "Mogilev", the concern "Belneftekhim", the Ministry of Economy of the Republic of Belarus to include the organization's products in the "List of import-substituting goods produced by residents of free economic zones of the Republic of Belarus and sold on the domestic market of the republic" to obtain tax and customs preferences; drafting letters, certificates, reports, etc. to the concern "Belneftekhim" in part marketing activities organizations; drawing up monthly reports on the implementation of the relevant points of the action plan to achieve the main indicators of the forecast of socio-economic development for the organization providing information on the competitive environment for obtaining financing and opening credit lines in commercial banks; monitoring of foreign tenders on websites and preparation of monthly and quarterly reports on the organization's participation in foreign tenders; organization of work on cooperation of the organization with the International Committee of Manufacturers of Synthetic Fibers CIRFS (Belgium), registration of payment of membership fees; processing of the CIRFS customs database for the supply of the organization's products to the CIS and Far Abroad countries; compiling weekly reports on prices for the main raw materials and products of the organization in Europe and Asia based on analytical information; organization of transfers from foreign language analytical and price information on the main raw materials and products of the organization; organizing, holding, documenting meetings of tender commissions for procurement, commissions for procurement under the procedure for issuing a competitive list, commissions for procurement from a single source, commissions for procurement under the procedure for marketing research; placement of invitations for purchases on the website of the "National Center for Marketing and Price Study" and the external corporate website of the organization; execution and support of contracts for obtaining subscription foreign publications, reports on the main raw materials and products - PCI Fibres (England), ICIS (England), Platts (USA). 1.2 External environment of OAO Mogilevkhimvolokno Consumer rating. Consumers of polyester fiber are enterprises of the chemical industry. The list of the main markets for polyester fiber and its share in the sales volume of the enterprise in dynamics for the last two years is shown in Table 2. Table 2 - Market Priority Analysis
Share in turnover 2011 Share in turnover 2010, % Growth rate, % Growth rate, % 1 Republic of Belarus 3 Russian Federation 4 Far Abroad Share in turnover for each market in 2011 calculated by the formula Share in the turnover of a particular market = (Volume of sales of goods in a particular market / Total sales of goods by an enterprise) 100% (1) The share in the turnover of the market of the Republic of Belarus is equal to The share in turnover for other markets is calculated similarly. The growth rate of the share in turnover is calculated by the formula where Y i - the value of the compared level of the series of dynamics,%; For i -1 - the value of the comparison base (previous level),%. The growth rate of the share in the turnover of the market of the Republic of Belarus is equal to The growth rate of the share in turnover for other markets is calculated similarly. The growth rate of the share in the market turnover is calculated by the formula ΔТ = Т - 100% (3) The growth rate of the share in the turnover of the market of the Republic of Belarus is equal to The growth rate of the share in turnover for other markets is calculated similarly. Traditional markets are those in which an enterprise (organization) has been selling its products for many years and has a stable demand. Markets are considered new if the enterprise (organization) is just starting to enter with its product (service). Of the listed markets for polyester fiber, the traditional ones are; Russian Federation; Far Abroad. New markets are the CIS countries. Table 2 shows that the volume of polyester fiber sales increased in 2011 in the Republic of Belarus and the CIS by 0.6%, in the Russian Federation it decreased by 3.6%, and in the Far Abroad countries by 1.4%. Analysis of competitors. Competitors of OAO Mogilevkhimvolokno in terms of polyester fiber flooring are: - "Silon" Czech Republic; "Trewira" Germany; Wellman Ireland. The degree of fame of competing enterprises is shown in Table 3. The reputation of goods produced by competing enterprises is shown in Table 4. The technological level of production of competing enterprises is shown in Table 5. Table 3 - The degree of fame of competing enterprises
Table 4 - Reputation of goods produced by competing enterprises
Table 5 - Technological level of production of competing enterprises
The market share reliably reflects the work of the enterprise and its competitive position and is considered according to the formula Market share = (Volume of sales of this product by a particular enterprise / Potential market size of this product) 100% (4) The market share of OAO Mogilevkhimvolokno is equal to The market share of competing enterprises is calculated in a similar way. The growth rate of the market share of OAO Mogilevkhimvolokno is equal to The growth rate of the market share of competing enterprises is calculated in a similar way. The growth rate of the market share of OAO Mogilevkhimvolokno is equal to The growth rate of the market share of competing enterprises is calculated similarly. The calculation results are listed in Table 6. Table 6 - Dynamics of the market share occupied by competing enterprises
Names of competing companies Market share in 2010, % Growth rate, % Growth rate, % sale, t market share, % JSC "Mogilevkhimvolokno" Competition in the polyester fiber market is increasing as competitors become closer in size and power. The level of competition is regional. Table 7 provides information characterizing the competitive position of enterprises in the polyester fiber market. Table 7 - Analysis of the competitive environment
For JSC "Mogilevkhimvolokno" the strategy of competition is a risky position. The key success factors for OAO Mogilevkhimvolokno are: High quality of service; advantageous location of the enterprise; skilled workforce; warranty service; low cost; polite employees. Based on the above, table 8 is framed. Table 8 - SWOT Analysis
Internal strengths Internal weaknesses Proven administration Competence Protected from strong competitive pressure Competitive advantage Outdated equipment No clear strategic direction Presence of internal production problems Low level of marketing activity External features External threats Ability to attract additional buyers New technologies New markets Growth of market capacity Weakening of competitors' positions Reduction of barriers in the markets Slower growth Negative shifts in the exchange rate Entry of a cheaper competitor market price marketing energy saving 2. Analysis of the market opportunities of OAO Mogilevkhimvolokno Shipments of polyester fiber by regions (in physical terms) in 2012 were distributed as follows: Belarus - 10.6%; CIS (cr. RF) - 16.7%; Russian Federation - 53.7%; Far Abroad - 19.0%. The volume of the market has decreased this year, but according to the plans for the sale of products by 2013, it is planned to increase shipments of fiber. Main strategic direction in the development of JSC "Mogilevkhimvolokno" is more full use existing capacities, increasing the competitiveness of manufactured products by improving quality and reducing costs, as well as reorienting production to a deeper and more efficient processing of raw materials. JSC "Mogilevkhimvolokno" is continuously working with foreign investors on the joint implementation of a number of investment projects. Close work is being done with potential investors, banks to attract investments. Work is underway to introduce energy-saving projects. In 2012, it is planned to supply equipment for the reconstruction of general plant power plants (air separation unit and nitrogen gasifiers) and the phased introduction of start-up complexes by 2013. The implementation of projects will increase the volume of export products from the Republic of Belarus, organize import-substituting production, and reduce production costs. 3. Analysis of the marketing mix 1 Commodity policy Polyester fibers are widely used in the textile industry for the manufacture of fabrics mixed with cotton, flax, wool, viscose and other fibers, in the production of non-woven materials for insulating fabrics, floor coverings, artificial fur, artificial leather, and synthetic paper. However, consumers do not acquire qualitative characteristics, but a satisfied need. Therefore, Table 9 shows the benefits that can be obtained by consumers of polyester fiber. Table 9 - Turning the technical capabilities of polyester fiber into benefits for consumers
Technical Capabilities of Polyester Fiber Benefits for consumers Standard Benefits Benefits provided by the enterprise Differential Benefits 1 GOST standard 1 High quality guarantee 2 Discount 5% 2 Ability to save money and spend it on other purposes 3 Produced in a blend with cotton, linen and wool 3 Gives crease resistance, dimensional stability The trade mark of Mogilevkhimvolokno OJSC is a style representing the compositionally solved initial "M" - the initial letter of the city in which the enterprise is located. The initial "M" is made of a tow of polyester fibers and is based on four stylized forgings of the thread, since the main products of JSC "Mogilevkhimvolokno" are polyester fibers and threads. As for the use of corporate colors, as a rule, the use of different colors facilitates the perception of information, having an emotional impact on buyers and consumers of goods. The trademark of Mogilevkhimvolokno OJSC is often depicted in blue or light blue. Packaging - a specific container or shell in which a given product is placed and which, for the most part, is properly designed. The packaging of the products of the Mogilev Association is the direct container of the products and is considered the primary packaging. usually does not have additional protective functions and is not an important means of promoting a product to the market. In order for products to be moved from producer to consumer, they must be placed in special containers that allow them to be loaded and unloaded, stored and transported in the best possible way. The receptacles used in this case are usually called transport packaging (tare). In our case, taking into account the specifics of the products, we note that the following are used for packaging: DMT (polypropylene bags “big bags”), PET (“big bags” and polyethylene bags), fiber (bales of the same “big bags” tied with tape or wire), threads (wound on sleeves, cops and placed in boxes or block packages), consumer goods (plastic bags, cardboard boxes).
= 10,6%
(2)
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