home » Ideas » Retail sale of OKVED tea and coffee. How to open a coffee shop? Kiosk or sale from the car? Search for premises and purchase of equipment

Retail sale of OKVED tea and coffee. How to open a coffee shop? Kiosk or sale from the car? Search for premises and purchase of equipment

Almost every one of us starts our day with a cup of good coffee, which energizes us for the whole day. Today we will talk about how to start a coffee selling business in your city, what are the moments and formats for launching retail outlets, and how to scale this business in the future to reach a significant profit.

Features and business format

If we talk about coffee itself, then this product is in demand on the market and it is bought every day, regardless of the season, the demand is constant. Competition depends on the region and there are cities where this niche is practically not filled.

Among the advantages of opening a coffee shop are:

profitable product;
constant demand;
a small rental area is required, which can significantly reduce the monthly costs of maintaining a business.
the opportunity to organize a traveling trade in coffee, that is, to make the business mobile enough.

Of the minuses:

as in any business there is competition;
it is difficult to find good rental places for a store, as they are usually already occupied in shopping centers.

Now let's talk about the formats of doing this business. There are three main areas that you can look at, they have their pros and cons, but each of these options has the right to life and works successfully in many cities.

This is the opening of a full-fledged coffee shop in a shopping center. The most expensive option for investing in this business and, having no experience, it is better to try starting with a less expensive option. Of the minuses, one can note the difficulty of finding a shopping island in a shopping center, since it is it that is used for such an outlet. In this option, it is most realistic to buy a ready-made business that makes a profit.
Business selling coffee from a vending machine. This format of work is in vending format. You install coffee machines in various crowded places, maintain them and make a profit. Of the minuses, vandalism can be noted, often such property is spoiled, especially if the devices are installed somewhere on the street. And the second disadvantage is competition. Difficult to find crowded places where there would be no coffee machines.
Street coffee trade. This is the most popular option in our country, and many entrepreneurs start with it. It includes several subcategories, which we will now consider. Street coffee trading is most popular in big cities, where people take a cup of coffee with them when they are in a hurry to work, or to warm themselves from the winter frosts.

— Takeaway coffee business. This street vending format involves working at a small kiosk that specializes in hot drinks and quick bites. Usually customers, when buying drinks, take them with them and drink on the way to work. Take-away coffee is especially in demand near universities, where there are many students, or at the exit from the subway or bus transport.

— Sale of coffee from the car. This business is also very popular. Small cars with a cargo compartment are bought, converted into mobile coffee stations. They are placed around the city and sold. One of the downsides is that you will need to obtain permission from the local authorities for each location to trade from a car, and this is usually a difficult and long process. But at the same time, this type of trade is very mobile and allows you to move your mini coffee shop to any convenient place at any time.

– sale of coffee drinks in markets or parking lots. Usually these are manual transportable coffee houses, in which the drink is poured from a thermos and brewed directly in front of the client.

As you can see, in this area of business there is room for expansion and, first of all, there is how to scale the business. Having successfully established sales, for example from one car, over time, you can buy another equipped car and install it in another location. The same can be used for small retail outlets in shopping centers.

We looked at various formats, but in this article, let's talk about a broader niche, namely, an integrated approach to the implementation of both drinks and the sale of coffee beans by weight. Usually, retail space is rented for this and an assortment is developed.

Search for premises and purchase of equipment

As already mentioned above, shopping islands in large shopping centers are an ideal option with minimal monthly investment. The size of such an outlet is usually from 2 to 5 sq.m. The closer you are to the exit of the shopping center, the more profitable the place will be.

From coffee retail equipment you will need:

vacuum glassware for storing coffee beans;
product packaging equipment. Usually these are special spoons and scoops.
coffee grinder;
professional coffee machine;
mini refrigerator for storing milk. Cappuccino and latte are usually made from it.
electronic balance;
cash machine;
display racks;
chair and counter for the work of the seller.

Coffee Trade Rules

As in any business, if you want to work quietly, you will need to complete all the necessary documents.

Let's look at what permission to trade coffee you will need to obtain:

you must be registered as an individual entrepreneur;
indicate OKVED for coffee retail. In Russia it is 52.27.36 — Retail trade in tea, coffee, cocoa. In Ukraine - 46.37 Wholesale trade in coffee, tea, cocoa and spices.
have on hand all the necessary certificates of product quality.
obtain permission from the SES and the fire inspectorate to trade in the premises that you rent. Often these issues are decided by the landlord himself.
organize a buyer's corner.

Range and suppliers

Now let's talk about the range of products. In the coffee business, it is very important to have the most popular varieties of this drink.

Here are just the basic assortments that you should include in your business plan as you develop it.

coffee beans;
ground;
monosort;
soluble;
coffee platter;
tea (leaf and in bags);
various additives (dairy, chocolate);
sugar;
glasses for coffee;
paper bags for packing.

Also, you will earn on the sale of ready-made drinks: coffee, tea, latte, cappuccino, hot chocolate and more. Over time, the assortment can be diluted with buns and other sweets.

Over time, you will be able to launch an online coffee shop and sell your products there using search engine promotion or contextual advertising.

How much money do you need to start?

You will need to calculate the starting capital for opening one outlet, depending on what the rent will be, what equipment you decide to purchase and how much product you will keep in stock. We will indicate to you only the main items of expenditure and approximate costs, but you will correct them for yourself.

Room rental - $150 - $220
Taxes - $150
Salary to the seller - $ 200
Initial purchase of goods - $3000 - $3500
Purchase of equipment - $2000 - $3000
Signboard and promotional items - $150.

What profit can you expect?

Even with a detailed business plan, you will not be able to accurately predict what the trade will be like and what you can expect. But you can focus on the average margin.

The average margin for grain and ground coffee is about 70%;

For packaged products - 15% - 50%

Margin on ready-made drinks - from 80% to 100%.

Conclusions. A business idea for selling coffee is a good start to your business. The main thing here is to decide on the format, choose where there is less competition and provide quality service for the client.

Is there anything to add material? We are waiting for your comments.

Taxation system
Permissions

Coffee is the most popular drink in the world, the culture of consumption of which dates back hundreds of years. According to marketing research, the volume of coffee consumption in Russia is steadily growing and by 2018 the volume of the coffee market will be at least 130,000 tons per year. At the same time, the culture of drinking coffee outside the home is growing. People are increasingly consuming coffee in specialized coffee shops and buying a drink in coffee-to-go stores.

All this says only one thing - a business one way or another connected with coffee will bring profit to its owners. We suggest that you familiarize yourself with the three most popular and proven coffee businesses.

1. "Coffee to go." Store opening step by step

One of the most trusted ideas in the coffee business is to open a take-away or coffee-to-go coffee outlet. Such a point is a counter or a trading island of 4-5 square meters. m., located in high traffic areas.

The liveliest places: shopping centers, bus and railway stations, business centers. It is desirable that these be the first floors of the building, where traditionally the highest traffic. The higher the floor of the location of such a point, the lower its revenue and profitability.

The most attractive audience for selling coffee to go are students, business people, young families, visitors to lawyers and notaries. The main thing is that the main client be a wealthy person, because one cup of coffee costs an average of 150 rubles.

How much money do you need to open a store

To organize a point for the sale of takeaway coffee, you will need to invest about 400,000 rubles. The main investments go to the purchase of a sales counter, an information board with a menu, a bar refrigerator, a coffee machine, autonomous water supply and cash equipment.

Some costs will also be associated with the payment of a deposit for the rental of the premises. Among the additional expenses: a uniform for staff, a coin box, badges, a knock-box and consumables (coffee, sugar, cream, milk, disposable tableware, napkins). The average revenue of a take-away coffee outlet, with a good location, is 150,000 rubles. per month.

Of these, the profit is at least 30%. The payback of such a business, according to various estimates, ranges from 8 to 12 months.

2. Coffee machines (vending).

Perhaps the most common coffee business is networking. coffee machines. Coffee machines are attractive because they provide automatic sales, without the participation of the seller. This results in significant cost savings.

If 10-15 years ago, the Russian consumer was reluctant to buy drinks in "coffee pots", today coffee sales in coffee machines are very high and grow from year to year. The most successful places for the location of a coffee machine are business centers, shopping centers, large enterprises (with a staff of 100 people or more), car services, car washes, banks, universities, bus and railway stations, airports. So, a coffee machine located in an average shopping center can sell up to 100 cups of coffee per day for 25 rubles. each.

The monthly revenue of such a machine is 75 thousand rubles, of which the profit (minus rent, consumables and the salary of the operator) is 35 - 40 thousand rubles. And that's just from one machine. The most successful entrepreneurs have a network of 10, 20 or more similar coffee machines.

The main pitfall of such a business is high competition and difficulties in finding a profitable place. The most profitable places in many large cities have long been occupied. Also, there are difficulties with solving rental issues, especially with premises in state structures.

3. "Coffee on wheels." What do you need for an auto coffee shop?

An interesting idea for making money on coffee is the organization mobile coffee shop. A car equipped with a coffee style and selling a delicious drink is actually a win-win option in the coffee business. After all, you are not tied to a specific place and can sell coffee where it is bought most often.

For example, any fair or city day celebrations become a profitable day for the mega mobile coffee shop. You can stop at a taxi rank, near a major university or market. Any high-traffic area with the possibility of parking a car is a potential place for large sales of coffee and related products (pastries, hot dogs, lemonade, ice cream).

Mobile coffee houses can be made on the basis of any roomy car, mini-vein or minibus. Most often, Citroen Berlingo, Peugeot Partner, Fiat Doblo, Ford Transit Connect, Renault Kangoo, Volkswagen Caddy, Toyota BB, Nissan Cube and Daihatsu Hi Jet are converted to coffee on wheels.

As for investments, buying a car, depending on the condition of the car (new or used), will cost an average of 700,000 rubles. Re-equipment for coffee style will require another 400,000 rubles. You will need to install and provide in the car:

Electricity and water supply
Equipment for preparing and serving coffee, hot dogs and draft drinks
Arrange the walls, ceiling and floor. Install desktop module
Design, styling and appearance

Part of the costs will go to the re-registration of documents in the traffic police, in connection with changes in the design of the vehicle.

What OKVED to indicate when registering a coffee business

According to the OKVED classification, the activity belongs to the public catering section. 56.30.10 - drinks service, i.e. coffee. For vending, vending machines, group 52.63 - Other retail trade outside stores is recommended. To sell coffee from wheels - your OKVED code is 56.10.22.

What documents are needed to open

Registration of an individual entrepreneur requires: a passport, an application for state registration, a receipt for payment of state duty, a copy of the TIN certificate (if not, they will assign a TIN during registration).

Taxation system

Either simplified taxation (USNO) or a single tax on imputed income - UTII.

Permissions

Takeaway trade:

certification of catering products in accordance with Federal Law No. 184-FZ of December 27, 2002;
SES approval - SanPiN 2.3.2. 1078-01 - on food safety and SanPiN 2.3.6. 1079-01 - on catering, manufacturing requirements, etc.;
since OKVED classifies the remote sale of coffee as a public catering, you must comply with the requirements of GOST regarding your type of trade (GOST R 50762-2007).

Implementation via machines:

certificates for equipment (taken from the manufacturer) and all ingredients (from the supplier);
This business is not licensed.
Sanknizhki will be needed for workers servicing the machines.

Sales "off the wheel":

SES permission, the same as when selling take-out coffee;
certificates of conformity for equipment, contracts for disposal and cleaning;
permission from the fire department (for this you need a copy of the registration certificate for the van);
an application for the placement of a temporary trade object (MAFA) to the district administration of the territory where you are going to trade;
if you are going to conduct activities on the roadway, then you must submit an application to the Highway Service, where you indicate the place, terms of trade, etc.

Professional business plans on the topic:

Coffee and tea shop business plan (46 sheets) - DOWNLOAD ⬇
Coffee machine business plan (42 sheets) - DOWNLOAD ⬇
Coffee house business plan (46 sheets) - DOWNLOAD ⬇

Production technology and sales

The preparation of the drink at first glance is not difficult, but it depends on the quality of the grains, grinding and the principles of preparation. Coffee equipment must be professional, a good barista is desirable, competent in coffee varieties, its taste differences, ways to improve the properties of the drink.

The client loves an individual approach and gets used to certain taste qualities of coffee. If we are talking about coffee machines, then the entire range of drinks presented should always work there. Therefore, it is necessary to monitor the fullness of the components for the preparation of products regularly.

Then the number of potential customers expands from children for chocolate drinks to adults for strong and black coffee. If you are thinking about starting a coffee business, we recommend reading the article " coffee shop business plan". What can you earn without big investments.

You can earn on Avito and other similar services. Find out how and what is better to sell, read this course. It explains in detail and step by step the features of selling goods on the Internet.

OKVED (All-Russian classifier of types of economic activity) is used for state registration of individual entrepreneurs (IP) and legal entities.

In 2015, the OKVED reference book OK 029-2001 (NACE rev. 1) with deciphering the codes is used. It was adopted by the Decree of the State Standard of Russia dated November 06, 2001 No. 454-st. On January 1, 2016, OKVED 2 (version OK 029-2014 (NACE rev. 2)), approved by the order of Rosstandart of January 31, 2014 No. 14-st.

OKVED structure

The reference book consists of 17 sections marked with Latin letters (A-Q) and 16 subsections (CA, CB, DA-DN). They are broken down into smaller classes, subclasses, groups, subgroups and species, represented as two to six Arabic numerals separated by dots.

The code for grouping types of economic activity has the following structure:

XX - class;
XX.X - subclass;
XX.XX - group;
XX.XX.X - subgroup;
XX.XX.XX - view.

Selection of OKVED codes

When registering a new organization, the question arises of selecting types of economic activity. It is important to know that all of them are selected strictly according to OKVED codes.

To find the right code, you first need to decide on the scope of the organization (for example, textile production), then find the necessary section or subsection (for example, DB). Further delve into the class, subclass, group, subgroup and type until a specific type of economic activity is determined.

The selection of the code does not depend on the form of ownership of the organization: they are identical for IP, LLC, CJSC.
The selected code must consist of at least 4 digits, i.e. be the name of a group (XX.XX), subgroup (XX.XX.X) or species (XX.XX.XX).
In constituent documents, you can specify an unlimited number of codes (preferably no more than 20 pieces).
When registering, one main code (of the core activity of the organization) and additional (non-core occupations or activities in the near future) are indicated.
When choosing types of economic activity, it should be remembered that some of them require licensing.
At any time, you can make changes to the list of codes (add or remove).

Instruction

To facilitate the selection of the type of economic activity, a search is organized by name or by code. It is also possible to add positions of interest to those saved for further viewing or printing codes with decryption.