Everyone at least once looked in the direction of the culinary business - profitability clouds the eyes of future businessmen. At the same time, the business of opening a pizzeria is popular. Depending on the competition in the market, you can decide on the format of the case, and then draw up a step-by-step plan with an expense item.

Is it worth it to open a pizzeria?

As a rule, even if you live in a small town, there are pizzerias, and they are "monopolists" in their own way: a small network opens, which expands over time and takes the lion's share of the market. But it is important to understand that over time, heavily advertised brands get bored, and besides, they can significantly lose quality, so a new promising pizzeria with proper marketing has a good chance of being promoted.

Even if the monopoly pizzeria is on everyone's lips and, let's say, remains on top in terms of product quality, no one has canceled your opportunity to act as a "breath of fresh air" through additional promotions, advertising or mobility in the "pizza on wheels" format. All in your hands!

Pizzeria Format

It is important to analyze the options for opening a pizzeria, and there are enough of them for any "purse":

• Arrange pizza delivery . You can cook it at home, of course, word of mouth works perfectly, and if you have a good assortment for home conditions, your own zest or novelty, then, taking into account the resulting profit, you will be able to discover new horizons in this business.
• Pizza on wheels or moving van . In such a van, you can sell whole pizzas, as well as slices. In any case, this is a profitable business, as you can change your location and attend the most cash places in a day!
• not very popular in the CIS countries. Outwardly, it resembles a roll, although it is a wrapped pizza that will be easy to eat on the go. If you are looking for something original for your establishment, then Kono Pizza is the perfect option.

• Kiosk pizzeria (pizza shop, food court) in a large hypermarket or shopping center, or a “prefix” to a culinary or dining room or cafe - all these are also quite profitable business products, but you need to have time to “seize” a place in the sun. Or choose it in advance during construction.
• small pizzeria , for example, for 15 seats with an equipped kitchen - this is already a costly business, not only due to rent, but also due to equipment. But if you have a starting capital of a million, it is quite possible to start.
• - the most expensive option that requires considerable investments, since in addition to rent and wages, the purchase of equipment, additional cost items for delivery, support service, etc. are added. As a rule, delivery is free of charge, which is a big plus in an advertising company, but a minus regarding an expense item.

So if you want to start a business, but there is not enough capital for a pizzeria, delay the delivery. You can even start with a small pizza on wheels, win over customers, gain experience and gradually expand.

Activity registration

You can register your activity as an LLC or an individual entrepreneur (if delivery or a small initial production is expected). It will help to choose between IP and LLC. The tax regime that meets your expectations in this business vein is, but the OSNOs will be more costly.

In addition to registering with the tax office, you will need the following documents:

• A permit document from Rospotrebnadzor, which the entire catering business faces;
• Permission from the sanitary and epidemiological station and the fire service on the safety of the premises and the possibility of its operation for industrial purposes of cooking;
• Documents on the agreed removal and disposal of organic waste;
• Contracts for the provision of laundry and dry cleaning services;
• Contract for disinfection of ventilation and air conditioning systems.

If you are planning a production with pizza delivery, then you must have an agreement on the disinfection of vehicles at the disposal of the pizzeria.

Pizza delivery is one of the most requested services in a large city. Millions of people in Russia constantly order this dish to their home or office. Thanks to such demand, a business can be opened and dynamically developed, despite the enormous competition. To work, you will need to draw up a pizza delivery business plan, an example of which we propose to study in this article.

Project Summary

Pizza delivery is common in cities with a population of 150,000 or more. The greatest demand is observed in megacities, where people have less time to cook food.

It is planned to open a small production and arrange pizza delivery in a large city. To do this, you will need to rent a small room in a residential area of ​​​​the city, in a basement, purchase equipment, hire chefs and develop an advertising campaign to attract buyers.

Pizza delivery schedule: 24 hours a day, 7 days a week.

Delivery in the city: from 100 rubles.

Our target audience:

• People of both sexes aged 20 to 40 years old, married and non-family (70%) with low and middle income.
• Young people under 20 (25%).
• The rest (5%).

There are a lot of competitors in the big city. These are similar delivery companies, and stronger competitors - cafes and pizzerias. We will fight with competitors with high quality pizza, prompt delivery and promotional offers.

The main risks of the project:

To reduce the risks to zero, you should draw up a pizza delivery business plan with calculations in advance and include anti-crisis amounts in the estimate to quickly resolve the difficulties.

Registration

It is necessary to start activities with registration with the tax authorities. For this type of activity, an IP certificate is required. We choose a simplified taxation system, OKVED codes 56 and 56.1 allow us to prepare and deliver food. It is also necessary to obtain permits from the SES, Rospotrebnadzor and the Fire Inspectorate. Technical cards must be registered, agreed upon and submitted to the SES.

The total cost of registration and permits will be about 10 thousand rubles.

Search for premises and purchase of equipment

The room for making pizza can be placed anywhere, because the main task is to deliver the finished product to the address. But it is still better to be located within walking distance from potential clients so that the pizza does not have time to cool down during delivery.

We will rent a semi-basement in a small residential area of ​​the city. It is necessary to make repairs in the room, check all utility systems. The choice of premises for the workshop is based on the condition of the premises itself: the presence of a working sewage system, good ventilation and the absence of dampness.

Rent of non-residential premises in 20 sq. m will cost about 15 thousand rubles. Here you need to make a small cosmetic repair (you will have to spend about 20 thousand rubles). Do not forget to invest utility bills in monthly costs - this is about 5 thousand rubles a month. With productivity growth, these costs can double.

When drawing up a lease agreement, we pay the landlord immediately for 2 months. In total, the starting costs for the premises will amount to 60 thousand rubles.

To make pizza, you will need equipment that we will purchase second-hand. The main thing is that it be of high quality and in good condition.

Estimated equipment and materials:

Name	Amount, rub.
Forms for baking pizza	10 000
Roller, 3 pcs.	5 000
Rolling pin, 3 pcs.	2 000
Dough blades (set)	3 000
Dough storage container	5 000
Gastronorm containers	5 000
Boards, knives and other kitchen utensils	15 000
Dishes	20 000
Fridge	20 000
Oven (2 pcs.)	80 000
Additional expenses	35 000
fuel and lubricants	20 000
Total	220 000

Assortment and prices

Name	price, rub.
Pizza chicken/mushrooms	300
meat pizza	500
Cheesy pizza (4 cheeses)	500
Pizza "Margherita"	350
Pepperoni Pizza	400
Vegetarian pizza	300
Pizza "Assorted"	500
Pizza with seafood	500
Pizza with fruits	250
Pizza "Hawaiian"	500
Children's pizza	200
	800
	800
	800
Additives (doping)
The basis	80
Cheese (1 kind)	80
Meat	80
Ham, sausage	80
Vegetables	50
Olives	80
Mushrooms	50
Sauces	50
Drinks 0.5	70
Water 0.5	50

We will form the cost of pizza and ingredients based on monitoring the prices of competitors. The price should initially be below the average, after about 3-4 months the markup will be increased to the average market level.

Staff

To cook delicious pizza, at first glance, you do not need much experience or any knowledge. But in order to cook high-quality pizza quickly, you cannot do without work experience and knowledge in this area. Therefore, when selecting staff, you should pay attention to the experience of cooks. We will hire two experienced chefs at a rate of 15 thousand rubles +% of sales and a courier (with piecework wages) who will deliver pizza to the customer. With an increase in the volume of orders, the number of couriers and cooks will quickly increase.

Employee cost estimate:

The entrepreneur will be directly involved in the production and administrative process. Do your own accounting, pay taxes, buy ingredients for the workshop and work on promotion. The courier is needed with personal transport (moped).

Marketing and Advertising

In the struggle for a place in the market, you will need to constantly analyze competitors, their assortment, pricing policy and promotional offers. Initially, we will spend money on an advertising campaign: we will hold promotions and great offers, disseminate information by offline and online means.

Offline, we will work with the help of flyers, which we will distribute in places where the target audience is concentrated:

• Transport stops.
• Drivers of cars in traffic jams.
• Close to student buildings.
• In the park on weekends.
• In the business districts of the city.

• When buying 2 large pizzas - a magnet with a beautiful image as a gift (delivery number, calendar or thermometer on the magnet).
• When buying in the amount of 1,000 rubles - juice as a gift.
• With the third purchase in a week, a free cheese or chicken pizza.

• Group on VKontakte.
• Instagram account.
• Reviews and advertising on forums, in city groups, on bulletin boards.

Every month you will have to spend about 20,000 rubles on flyers, targeting and promotions.

Expenses and income

Here we will analyze the starting and monthly investments to create and promote a pizza delivery business. We will put indicative sales plans for the third month of operation and calculate the estimated profitability.

Starting costs

Monthly expenses

Income

In the first few months, orders will be single, respectively, the profit and profitability of the organization are minimal. During this period, an advertising campaign and word of mouth from satisfied customers will work actively. Therefore, we focus on good quality, fast delivery and a customer loyalty system.

Indicative plan for the third month:

Name	price, rub.	Quantity	Amount, rub.
Pizza "Chicken/mushrooms"	350	30	10 500
meat pizza	500	30	15 000
Cheesy pizza (4 cheeses)	500	30	15 000
Pizza "Margherita"	350	20	7 000
Pepperoni Pizza	400	10	4 000
Vegetarian pizza	300	10	3 000
Pizza "Assorted"	550	20	11 000
Pizza with seafood	500	15	7 500
Pizza with fruits	250	5	1 250
Pizza "Hawaiian"	500	20	10 000
Children's pizza	200	10	2 000
Large family pizza "Meat"	800	10	8 000
Large family pizza "Cheese"	800	10	8 000
Large Family Pizza "Chicken/Mushrooms"	800	10	8 000
Additives (doping)
The basis	80	10	800
Cheese (1 kind)	80	30	2 400
Meat	80	10	800
Ham, sausage	80	10	800
Vegetables	50	10	500
Olives	80	7	480
Mushrooms	50	10	500
Sauces	50	10	500
Drinks, 0.5	70	30	210
Water, 0.5	50	10	500
Outcome			117 740

Minus the cost of raw materials and taxes, our profit will be 80,000 rubles.

We determine the amount of net profit after deducting fixed costs:

80,000 - 55,000 \u003d 25,000 rubles.

Profitability is at the level of 50%.

The payback period for investments with a constantly growing number of sales by 15% monthly will be about 1 year.

Eventually

The pizza delivery business is very profitable, profitable and promising. The plans for the current year are to fully recoup all initial investments and invest additional investments in promoting the pizza brand. Next year, open a cafe with a familiar brand, add a variety of side dishes, snacks, dishes and drinks. Focus on the middle and high class client. Subject to the successful development of the cafe, it is planned to open a network in the city and beyond. Develop unique recipes and names of dishes, in the future, sell a franchise throughout the Russian Federation.

How to open a pizzeria from scratch? Step-by-step instruction

Pizza, fast food, Japanese cuisine - without these dishes it is hard to imagine the everyday life of a modern city dweller. All new cafes, bars, restaurants open here and there, it seems that they instantly grow out of the ground, like mushrooms after rain. Every year the market of public catering establishments grows by 25%. This figure scares aspiring businessmen who want to try their hand at the restaurant business. However, fear is not always justified. For example, among cafe-pizzerias there are no clear leaders, major players, as, say, among fast food establishments. To the market of pizzerias for new players - the entrance is free.

Opening a pizzeria: is it profitable and where to start the process?

If you decide that you want to open a pizzeria from scratch, the first thing to do is determine what type of establishment it will be. The following options are possible: restaurant, cafe, pizza shop, pizza delivery.

Italian Restaurant - the most complex and expensive project. It is costly in terms of renting, buying or building premises, equipping halls, and acquiring special equipment. The menu of the Italian restaurant includes a wide range of dishes, a large number of varieties of pizza. You will have to spend a lot of time and effort to create a menu and find proven reliable suppliers, you will need to issue a license to sell alcoholic beverages, look for an unsurpassed chef (ideally, of course, Italian) and impeccable administrators and waiters. But the successful solution of these issues will pay you back handsomely. This market is not as saturated as the cafe and bistro market, where you can quickly grab a few slices of pizza. There are good chances to find your circle of regular visitors. In addition, the payback of the business comes on average in 1 year.

Cafe-pizzeria - Requires much less financial investment. Demand for establishments of this type is huge, but the competition is great. You can build or rent a small room, a hall in a shopping center, open a summer cafe - there are many good options. Does not require a large number of personnel. But in this case, an extremely rigorous analysis of the market of competitors is necessary. The average payback period is 1.5 years.

Pizza shop (pizzeria-kiosk) - a popular direction that is developing by leaps and bounds. This is a small room, which consists only of a kitchen and a product distribution area. There may not be a hall for visitors at all, or only 2-3 tables will be placed in it - for those who want to have a bite to eat on the spot or are waiting for an order to be issued. In such establishments, pizza is prepared right in front of the buyer's eyes - in 15–20 minutes, or they take orders by phone or the Internet.

Pizza delivery - can be an independent type of business or combined with other types of pizzerias. The easiest option to organize, but it is also the least profitable of all. Requires a well-designed advertising campaign. After all, visitors will not be able to get acquainted with the institution with their own eyes, advertising is required in the media, in entrances, elevators, attracting promoters, etc.

The first pizzeria was opened in Naples in 1738 and was called Antica.

Currently, there are about 500 stationary pizzerias in Moscow. The average payback for a pizzeria of any type is 1.5–2 years. With a competent organization, the business is profitable, the main thing is to approach its organization wisely, consult with knowledgeable people, turn to specialists.

We create a business plan for a pizzeria

When starting to develop your own concept, remember: the desire to realize the ideal model of the institution in your mind is not the best idea. As they say - the taste and color ... First of all, it is worth analyzing your financial capabilities, then assessing the demand and preferences of the mass consumer, and only then compare it with your desires and ideas.

A pizzeria business plan is necessary not only for you personally to detail your idea and find approaches to its implementation, but also to provide it to investors, partners, banks - if you ask for their help.

Here are the main points that should be written in any business plan:

• The name of the institution, its main idea.
• The target audience.
• Desired location.
• Design project.
• Staff staff.
• Pizzeria menu.
• Advertising campaign.
• Estimated opening costs.
• Expected financial performance.
• Expected payback period.

It should be noted that if you are drawing up a pizzeria business plan for yourself, it makes sense to describe in detail exactly how many and what kind of employees you will need, what equipment, furniture and utensils and in what quantity, what documents you will have to draw up. If a business plan needs to be presented to investors or creditors, one should elaborate on the financial and legal aspects, provide figures, statistics, and substantiate one's own forecasts.

Selecting and refurbishing

Usually, the selection and renovation of the premises is started after the idea, style and audience of the pizzeria are determined. However, this is another common rookie mistake. Picking up a room can be much more difficult than coming up with the concept of a cafe. Sometimes you have to adjust your initial ideas in accordance with the characteristics of the premises that you managed to find / buy / rent. Consider which option suits you best. Buying a property is a large one-time investment that is not available to every entrepreneur. But since about 40% of all monthly costs are spent on rent, you should clearly determine which type of property will be more profitable and affordable for you. Also, remember: a lease term of more than one year requires state registration with the City Registration Office.

The choice of the location of the institution depends on your concept. It is more profitable to open restaurants in the central areas of the city, and cozy small cafes will appeal to families, students, and office workers. So pizzerias will be in demand in residential areas, near educational institutions, business centers.

When choosing a room, it is important to consider not only its location, traffic, but also compliance internal design standards . So, a large kitchen is needed, divided into several workshops, a room for storing personal belongings of staff, a separate toilet room for employees. An important feature - electrical power of the room . For example, to put in an institution with a footage of 200-300 square meters. m a complete set of professional equipment, power supply must be at least 30–40 kW. It also needs to be taken into account How ventilated is the room? . The ventilation system must necessarily go to the roof, placing a pizzeria in the basement is unacceptable. If the pizzeria will be located in a residential building , then the room should have entrances and emergency exits isolated from the residential part of the building, have increased sound insulation. Other requirements for the institution can be found in the relevant SNiPs and GOSTs.

After you have chosen a room where you can open a pizzeria from scratch, you should decide on the design: engineering and technological, develop a design project, think over the exterior design of the establishment, signboard.

Choosing equipment

Equipment, furniture and utensils are selected based on the type and specifics of the pizzeria. For clarity, here is a list of equipment needed to open a small cafe-pizzeria, designed for 20 visitors, and indicate its cost.

Table. Equipment for a pizzeria

Name	Quantity (piece)	Cost, rub.)
pizza oven
dough mixer
dough sheeter
Refrigeration cabinet
Refrigeration chest
Refrigerated display cabinet
coffee machine
Juicer
Bar refrigerated cabinet
A set of tableware, cutlery	For 20 persons
Staff form	For 10 persons
Tables, sofas, chairs for the hall	For 20 persons

Starting a pizza delivery business is easy and hard at the same time. Simple - because such large investments are not required, as for more serious enterprises. Difficult - because you have to go through the chain of command, work hard to earn a name and be patient until the business pays off.

If you succeed, you will get a highly profitable business, you can open new outlets or even full-fledged restaurants. It all depends on your patience, desire and determination.

Features and difficulties of such a business

Let's start the topic: "How to open pizza delivery at home", with the features of the business and the difficulties arising from them. The first and most obvious is competitors. They are all establishments where they prepare and deliver pizza: specialized pizzerias, restaurants and just delivery companies. You probably saw how all the entrances are pasted over with advertisements with the menu of such firms. As a rule, the number of competitors in one area is not very large, which makes the task easier. But their main advantage is the speed of delivery, a well-known name and reputation.

Customers are reluctant to change their habits and prefer to order in one place - where they cook delicious pizza and deliver it quickly. Gotta make an effort to convince them to buy something from you. To do this, you need to give more advertising, literally "an eyesore" so that the client decides to order something from you.

Next you need to earn reputation. Your pizza should arrive to the client as quickly as possible, always be tasty and of high quality. If you cook poorly or delay delivery, the person will no longer order from you and dissuade his friends from doing so. Therefore, carefully monitor the quality of the ingredients and the technology of making pizza, saving on this is a bad option.

The next one is organizational difficulties. First you need to find a place. Please note that it is unlikely that such a business can be organized in your own apartment. But even in this case, you will have to go through many instances, at least, this is obtaining a trade patent, permission from the fire inspectorate and SES. Experienced entrepreneurs recommend going to these organizations with a project for the premises before the lease is signed. You can immediately eliminate the shortcomings, so that later you do not have to redo anything.

Then - the staff, namely - cooks. It is unlikely that you will be able to find someone who will cook it using all Italian technologies for pizza delivery. This is taught in specialized institutions or immediately in restaurants. One consolation is that many say that pizza in Russia is tastier than in Italy. But in any case, you need to find an intelligent person who will make sure that the pizza is tasty, and its taste remains unchanged over time.

This is not easy, because it is not always possible to purchase raw materials from one supplier. And it is the chef who will determine whether he can recreate the same taste using different flours, cheese, tomato paste, etc. And also the trend of the culinary profession is to change jobs every 2-3 years, as they get bored with the former.

Menu. Need to add at least drinks and salads to it. If you look at the menu of other similar establishments, you will see that they are not limited to pizza. The most popular is the combination of pizza and sushi.

Fast delivery. Take care of logistics issues by purchasing several inexpensive cars or hiring drivers with your own cars. If you work in a residential area, a suburb or a small town, the bulk of the delivery will be carried out by cars or mopeds. In the center of the metropolis, it is better to deliver pizza by public transport due to traffic jams.

About how much time the delivery should take - see the comment of the expert.

Premises and equipment

Enough 30 sq.m., where you can place all the equipment. May need cosmetic repairs. The premises must comply with fire safety and SES standards, which you will first visit before the start of the rental period, and then see the representatives of these organizations again after everything is equipped.

Since you only need a bakery, a small production hall is enough. The premises for it can be rented in canteens, cafes, residential buildings, put up a separate tent for the sale of pizza - wherever it is possible to put the equipment and start cooking. It is important that courier cars can easily drive up to your workshop and take away the goods from there.

We are talking about a pizza delivery business only, we are not discussing the possibility of organizing a full-fledged pizzeria yet. But it is quite possible to open it when you settle in the market and receive a stable income. But as an option, you can put a few tables in the room, if the area allows, or provide the opportunity to take freshly baked pizza to go.

1. Pizza oven hearth or conveyor. Deck oven cheaper, pizza is placed on a stone floor and baked at a temperature of 400-500 degrees Celsius. Conveyor models are more expensive, but they are better suited for the preparation of the same type of product. Both types of ovens are gas and electric. There are also wood-burning ovens - a classic option for an Italian pizzeria. But pizza delivery companies are encouraged to use conveyor models - they are more productive and easier to operate.
2. Pizza table. Here the pizza will be assembled and prepared for delivery to the oven. The table must have gastronorm containers with a cooling effect for storing ingredients.
3. Refrigerator and freezer. This is where the rest of the ingredients will be stored.
4. Ventilation equipment.
5. Dough sheeter.
6. Forms for pizza.
7. Kitchen tools.
8. Gravy boats.
9. Package.
10. Pizza bags.

Personnel and procurement of raw materials

What staff is needed:

1. Cooks. Optimal - 2 pizza chefs who can work together or in shifts.
2. Purchaser of equipment and raw materials. You can act as it yourself.
3. Couriers - from 4 people.
4. call center operator. You can also do this on your own at the first stage.

Activities from 2, 3, 4, and sometimes 1 point you can do yourself. Mistakes made by many new entrepreneurs trying to do everything yourself. Calculate exactly what kind of work and for how long you can do it yourself, what you can entrust to employees and to whom, otherwise you may not be able to do anything. The best option is to purchase raw materials yourself and answer part of the calls, and delegate the rest of the duties to employees.

First, let's talk about what raw materials you need. Ideally, pizza should be made with hot dough and quality ingredients. But there is an opportunity to save money by buying several pizza blanks and several options for fillings sold at wholesale depots.

Pizza will cook very quickly, the cost will be minimal, but the quality may suffer. Therefore, if you go this way, first personally try each cooked pizza and decide if you would buy such a product again.

If you decide to buy the ingredients separately, they are sold in wholesale stores such as METRO or at specialized bases that supply raw materials for pizzerias. You can find a permanent supplier in Russia or abroad and buy all the ingredients from him. It can be said unequivocally that raw materials are not something that can be saved on.

Economic calculations

Minimum costs:

1. Room rental - from 15 thousand rubles per month.
2. Equipment - 170-200 thousand rubles.
3. Raw materials - 100-200 thousand rubles.
4. Repair (if necessary) - 50-100 thousand rubles.
5. Salary for employees - 150-200 thousand rubles per month.
6. Registration of an enterprise - from 15 thousand rubles.
7. Advertising - from 30 thousand rubles.
8. Packaging for pizza - from 10 rubles. for a box.
9. Printing booklets with menus - 5-10 thousand rubles.
10. Utilities - 20-30 thousand rubles.

This is an approximate minimum cost. It can be more or less and varies depending on the region.

The average profitability of such an enterprise is 35-40%. The payback period is from 20 to 30 months. The cost of 1 pizza is 50-120 rubles. Margin - 200-300%. The average price of a pizza is 250 rubles. The average number of items is 20 types of pizza on the menu. Approximately 50 orders can be delivered per day. Let's say 1 order is, on average, 2 pizzas. We think so, because 1 person can order 1 pizza, at the same time a large company will order 3 pizzas. So it turns out 2 pizzas to order. Please note that these are very approximate calculations.

As a result, the average cost of a pizza is 85 rubles. Let's say you sell 100 pizzas a day. We calculate the gross income per month:

(250 x100 - 85 x100) x 30 = 495,000.

After deducting expenses and taxes, the net profit will be 70-100 thousand rubles per month. This is a rough and very approximate calculation - income can be more or less. You will surely have other types of food and drinks that will increase your profits. The optimal ratio between the cost of production and the price: 1:5. some companies use a ratio of 1:7.

Do not seek to set a price higher than that of competitors, otherwise you risk being left with nothing. Focus on the average market price, too cheap pizza should not be sold either - this causes suspicion. In addition, you will have to save on raw materials, but this is not worth doing, as mentioned above.

Advertising

Come up with a catchy name, a bright logo and patent them. The client should see them as often as possible: on flyers, on cars, on the Internet, on billboards, in print, etc.

Create your site. Place on it all the information about the product, its ingredients, some interesting articles, the history of your company and everything that may be of interest to the client. Don't forget the most important thing - the "order" button. The client should be able to instantly buy pizza directly on the site, order a call back or call the specified phone number on their own.

Design mobile app. Its purpose is to quickly buy pizza and notify you about news and special offers from your company.

Paste menu booklets in the hallways. They will be constantly plucked, but someone will definitely want to order a pizza, since there is no need to look for delivery companies on the Internet - the menu has already been brought directly to his apartment.

Develop a discount system. For example, let the subscribers of a group on a social network receive a 5% discount, or a 10% discount for a repeat order within 2 weeks, etc.

Run word of mouth radio. Many companies rate it as the best way to advertise. Let one of your friends, in a conversation with their friends, tell you what delicious pizza they tried and order it so that people are convinced of this. Your task is to cook really tasty pizza and keep the brand, otherwise you will instantly lose confidence.

A pizza delivery business is pretty easy to set up. It has its own characteristics and difficulties. In short, to overcome them - you need patience and ingenuity. Then you will get a profitable and highly profitable enterprise with unlimited opportunities for expansion, growth and opening of new branches.

Many pizza delivery companies started out as small bakeries where the owner delivered the pizza himself. And now these are large enterprises, known throughout the country or even abroad.
Watch the video to learn how to open pizza and sushi delivery.
http://www.youtube.com/watch?v=hdscHmQYZAI

Pizza has long been a favorite delicacy of Russians. Pizzerias always have visitors who bring in a solid income. However, opening such an establishment is not the cheapest idea, so young entrepreneurs start with a delivery service for this delicious dish. Saving on expensive space rentals makes this business attractive and low-cost. So how do you open a pizza delivery service? What documents and permits will an entrepreneur need for this? We will talk about this in our today's article.

Where to begin?

Every business starts with a good business plan. It is necessary to calculate various scenarios for the development of events, the cost of the product, cheating, analyze the market of competitors, and only after that proceed with active actions.

For the legal form, an individual entrepreneur is suitable, whose taxes and costs are much lower than an LLC. Payment of the state duty will cost the entrepreneur 800 rubles, certification of documents by a notary will cost about 2 thousand rubles. OKVED activity code - 53.20.32 "Activities for the delivery of food to the house." The USN can become a form of taxation in order to save on the services of a permanent accountant. Accounting can then be outsourced.

In order to do pizza delivery, you need to obtain permission from the SES. Remember that the room in which the product will be made must be clean. The main SES checkpoints relate to heating, access to water, lighting and fire safety. It is necessary to install fire shields, equip latrines and take care of periodic cleaning of the premises.

Business organization

In order to start your own pizza delivery business, you can equip a room in your own house or equip a pizzeria on wheels. The lack of premises for a pizzeria gives aspiring entrepreneurs the opportunity to save a tidy sum of money, which is not enough at the initial stage.

A mini-bakery in your own home will allow the entrepreneur to make and then deliver pizza. However, this method will not be able to generate a stable income, since the businessman will not have time to process most of the orders. Therefore, at the initial stage, you can take a family member to help or hire a courier to deliver the product.

In order for the business to bring a stable income, it is necessary to hire a courier for pizza delivery

In order to start making pizza, you need to buy a pizza oven, a refrigerator, a cutting table, a vegetable cutter, a dough moulder, a flour sifter, a stove for making sauce. The more automated your production is, the more orders will be processed, the higher the company's income.

The total cost of equipment is 140-160 thousand rubles. The main thing is to choose the right pizza oven, the taste of your pizza, as well as the demand of customers, will depend on its quality.

Types of pizza

In order to organize a pizza delivery business, you need to decide on the types of products offered. Today there are hundreds of varieties of pizza with different ingredients, dough thickness and calorie content. To get started, just get acquainted with American and Italian pizza, which differ in the thickness of the crust. The American type of pizza is cooked on a 2-centimeter crust, and the Italian one is made 0.5 centimeter thick. Italian pizza is rarely used in delivery services, as it cools quickly and loses its taste. The filling can be very diverse - from meat to vegetarian.

For delivery, American pizza is most often made, as it retains its taste longer.

The price of pizza will vary depending on the diameter of the crust, the most commonly used cakes are 30-40 centimeters, and the weight ranges from 800 g to 1.5 kg. Depending on the filling, the cost of pizza can be from 300 to 500 rubles. Half of the product is the pizza crust, and the rest is the filling. In order for the manufacturing process not to take a lot of time, it is necessary to store the preparations of ingredients and cakes. In this case, making pizza will not take more than 25 minutes. Then the pizza is placed in a cardboard box and cut into 8 pieces for the convenience of customers.

Staff

In order for the enterprise to grow and bring in a stable income, it is necessary to think about the staff: a cook, an operator and a courier driver. You can save money if the entrepreneur himself takes on one of the actions, it is better if you accept customer applications and send them to your subordinates.

It is necessary to select professional and responsible personnel who will perform their work qualitatively. The chef must have 2-3 years of experience, then his salary will not be the highest, and the quality of pizza will be at a decent level.

The chef must have 2-3 years of experience, then his salary will be affordable for the entrepreneur, and pizza - to the taste of customers

It is better to hire a courier with a private car - this will reduce the cost of purchasing transport. The average salary for a cook is 25-30 thousand rubles, and for a courier - 20-25 thousand plus the cost of fuel and lubricants.

In order to save on buying a car for delivery, you need to hire a courier with personal transport

Advertising

The pizza delivery service needs a well-thought-out advertising company, the payback period of the business, as well as the company's income, will depend on it. Advertising can be on television, radio, as well as in the form of printed booklets distributed by promoters, or stickers on the rear window of the courier's car.

On average, the cost of an advertising campaign when opening a delivery service can be 60-80 thousand rubles. Experts advise to promote the delivery service on the radio in free newspapers, reference and all free Internet sites and forums. You also need to create groups on social networks, which can be developed with the help of giveaways and free products.

In order to win customers, you need to properly conduct an advertising campaign.

Income and expenses

The initial capital should be 150-160 thousand rubles, it will be fully spent on equipment for making pizza. Expenses for rent, renovation of premises and purchase of transport for delivery are excluded.

Every month, the entrepreneur will spend 50-60 thousand on salaries of employees, 10 thousand on fuel, 3 thousand on mobile communications, 70 thousand on the purchase of raw materials. Total 130-135 thousand rubles.

On average, small delivery services receive 450-500 orders per month. The income of such an enterprise will be about 200-220 thousand rubles. The payback of the pizza delivery business will be from 5 to 8 months, and will depend on a number of factors: the population of the city, the effectiveness of advertising, the speed and quality of the staff.