The article below provides an example coffee shop business plan, advice on market analysis and location selection. In addition, the article will be useful to those who want open a coffee shop in a small town.

Have you noticed that big cities live at a frantic pace and have almost forgotten what sleep is? “Well, yes,” you say: “International cooperation and work, constant movement and active life of residents.” Nothing like that, just in big cities there are too many coffee shops. What if you were lured around every corner by dozens of enticing signs offering a fragrant cappuccino or a hot Americano in a casual setting stylized as a French coffee shop? You would also sleep less.

If you are interested, then remember that, like any other undertaking, a coffee shop is not an easy business. There are many pitfalls for beginners, but if you are persistent, creative and not afraid of difficulties, then you will succeed.

What do you need to open a coffee shop? How to open a coffee shop from scratch

Location

Some say that the success of a food service establishment is fifty percent location and another fifty percent location. And this pun is not just empty words. It is unlikely that you will want to go to the other end of the city to drink a cup of cappuccino. Chances are you'll give your preference to a small coffee shop in your area, or get your caffeine fix somewhere downtown by putting it on your to-do list between a movie and going out with friends.

Another reason why coffee shops should be located closer to the center is informal business meetings.

You are a writer and have an appointment with a publisher; you want to get to know your future business partner better, or you arrange a meeting with a person from whom you want to order the decoration of the banquet hall and the menu for your daughter's wedding. What do these people have in common? All of them, most likely, will meet in a coffee shop, not far from their homes or somewhere in the center.

What do we have. There are three suitable places to build a coffee shop: a small town, a residential area, or the center of a large city. In the first two options, the main determining factor is the absence of nearby competitors. If you can’t find such a place, then make sure that your institution is different from all competing ones.

To open a coffee shop in a larger city, the presence of competitors must also be taken into account, but on a less global scale. You will not be able to open the most popular establishment, for example, in the capital, from scratch, without experience in this field. The upside is that you don't need it. You just need to open a coffee shop that will be a little different, not the same as the one across the street or on the next street. You can read about how to do this under the heading "Idea".

A positive factor in choosing the location of your future coffee shop will be the presence of a large university or college, an office center, cultural and historical attractions, parks and large shopping centers nearby.

Documentation

The coffee house is not only the abode of cappuccino, americano, espresso and summer, but also a sea of ​​paperwork. Where to begin? Well, let's go in order.

Lease contract. It can be perpetual, long-term, medium-term and, accordingly, short-term. In addition, you can arrange either a direct lease or a sublease. In the first case, you can save money, and in the second, you can get a more expensive room, but already with repairs or some equipped amenities. You choose.

The first thing you need to get to open a coffee shop is a written permit from the sanitary and epidemiological station and the fire department. In order to get it, the premises must meet a number of requirements that you should take care of.

But this is important not only for obtaining a document, compliance with sanitary and epidemiological standards and fire safety is an important factor in the normal functioning of your institution.

The target audience.

Who is your establishment for? Here is the first question you should answer. It is important to understand here that anyone can be your potential visitor. There are only two groups that might not want to visit a good coffee shop: people who have heart disease and those who hate coffee.

Although, if your menu includes decaffeinated coffee, all kinds of teas, cocktails and lemonades, and you can also take a portion of ice cream or a piece of cake for them ... Well, in this case, literally anyone can become your visitor.

If you take it more seriously, then your typical visitors will still be people between the ages of sixteen and forty-five, of average income, mainly office workers, people of creative professions and students. Having such an orientation, we can already assume what additional services we can provide and what we can change in our institution.

A cozy atmosphere, delicious coffee and other drinks, desserts and simple snacks (paninis, sandwiches, brioches), fast and pleasant service - that's all that visitors expect from a coffee shop. And yes, given the age of your future visitors, do not forget to buy a Wi-Fi router, believe me, you will not regret this purchase.

What else do you need to open a coffee shop. Good concept is the way to success

Idea

If you want to make repairs, hire a couple of people, set up tables and start making money, open a canteen.

Running a coffee shop is a delicate matter, almost an art, if you do not have creative thinking and imagination, then you will not last long in this business.

A few examples from world practice.

In Japan, at the aptly named Alcatraz, you can have a Brain Scorcher cocktail with Cow Guts on Death Row. But do not forget to take your fingerprints before entering and choose a prison uniform that fits you. Extreme lovers in this unusual place are full both on weekdays and on weekends.

You can also tickle your nerves in Belgium. At the Heavenly Dinner Cafe, you and twenty-one other strong-nerved people can dine at the height of a sixteen-story building.

But the owners of the cafe "Metro St. James" attract customers in another interesting way. Every visitor here can pay for their coffee with a kiss. It would seem that such an innovation can significantly hit the owner's profits, but in fact, his earnings have increased significantly.

There are already dozens of establishments scattered around the world where you can spend time in the company of several dozen furry neighbors. In France and Japan, you can drink coffee with mustachioed purrs, and in Korea, at the Dog House Cafe, with more than three dozen of a person’s best friends. And this is only a small fraction of the whole variety of ideas for a cafe that has already been invented, created and put into operation.

Yes, it is difficult to compete with such, but do at least something to stand out from the gray mass. Among the popular ways today to turn catering establishments into a place of real relaxation, you can choose unusual design ideas, the presence of computer and board games, the choice of printed literature, all kinds of entertainment methods related directly to YOUR possession.

For example, in Lviv, in one of the coffee shops, they offer to go down into an equipped mine for the extraction of coffee beans. Yes, yes, a large underground room with rails and carts, picks and shovels, where all the walls are covered with coffee. Few people get past this. There it is not only a way to attract visitors, but also an additional source of income.

If you want a simple and banal business, a coffee shop is not for you, but if you want to dedicate your life to an unusual and complex, but no doubt creative pursuit, then go ahead and fight.

Decor

An item that should be tied to the previous one. If you have already decided on the marketing idea of ​​your establishment, then you have to fit the interior and exterior of your cafe to it. Again, I do not advise you to immediately take everything into your own hands and start mixing paint, laying tiles and applying plaster to everything you see.

For example, do you know which type of porcelain stoneware is best for the entrance area, which wallpaper will be easier to clean from coffee, and which material will show itself better as a countertop? If not, then look for the interior designer's number.

You may have to pay more at this stage than for developing flyers for advertising, but nothing can be done. In any case, it will be cheaper than doing a second repair in six months due to improperly selected materials.

Basic requirements for materials: strength, aesthetics, environmental friendliness, functionality. There are no exceptions for you. A beautiful repair can attract visitors, while the right one will provide them with convenience, a minimum of problems for you and will allow you to easily fulfill all the requirements of the sanitary and epidemiological station and the fire service, so do not neglect the services of a specialist in this field.

An item that deserves to be taken seriously. Many people neglect advertising, especially when opening a coffee shop in a small town, but today, even at a small cost, you can significantly increase the flow of visitors. So why give it up? The principles of good advertising are simple: it should be focused on your target audience, be informative, beautiful, creative and bring out your best side. Depending on your capabilities, you can choose one of the following advertising options:

1. Outdoor advertising. Billboards, signs, signs. If you are going to open a small coffee shop with a staff consisting of you, your cat and an accountant, then this is clearly not for you. Large billboards are more likely to advertise large or even chain establishments, which are often already well-known, but you can order several small signs that will be located near your establishment. Place a name, a short description and the exact address on them (it’s also good to have a route from the location of the sign to the coffee shop).
2. Advertising on the Internet (social networks). A simple and effective way, focused mainly on young people. Your job here is to select the right public, group or community in which your potential visitors can see ads.
3. Leaflets, flyers. This ad works in only one way - if you have really good, beautiful, unusual and informative flyers. If it's just a piece of paper with your address, hours of operation, name and image of a coffee mug, then such a flyer will end up in the first trash can that a passer-by gets in the way.
4. Advertising in the media. Of course, a commercial filmed on a well-known channel is effective. Effective and incredibly expensive, so we will choose another option - advertising in local newspapers. This option is more suitable for small towns. You can say that no one reads newspapers today, only the overheads of many thousands and the corresponding profit from these publications will be against it. In a city with a population of about 40,000-50,000 people, the average newspaper comes out with 15,000-30,000 copies. Most sold out in the first three days. An ad with a color picture will cost from ten dollars.

Whatever type of advertising you choose, do not spare the money and order it from a professional. Today on the Internet you can find hundreds of freelance designers who will develop high-quality advertising for you for little money (everything from flyers to a corporate symbol and slogan).

Even if your coffee shop is located in the city center, on a busy street, you need to show potential visitors why they should go to your establishment.

The coffee house is a gathering place for mostly young people (17-35 years old). With this in mind, the best idea would be to advertise on social networks and on popular sites (for watching videos and movies, online shopping, etc.). In a big city, advertising can also be ordered in the form of a video shown before the movie in the cinema, organize the distribution of flyers (it is better to order the design from the designer, because if they are not attractive enough, a passerby will throw them away even despite what is written there).

If you are ready for serious investments and cooperation with designers, then advertising will not be a problem for you, and you can choose from a range of all advertising services available in your city.

In the same case, if you want to organize advertising quickly and inexpensively, order one advertising image (poster) from a freelance designer and arrange advertising with a popular community on a social network that your potential visitors can enter.

A good advertising move would be to organize a festive opening of a coffee shop with all the attributes of a real holiday and, accordingly, guests, and they will definitely be. If you put up an inviting sign announcing the opening of a new coffee shop and simply decorate the entrance, then this already guarantees you several visitors, and then it’s a matter of image. In such establishments, it is important to leave a good impression so that people come back, bring friends and recommend this place to their acquaintances.

How to open a coffee shop in a small town. Business plan for a mini coffee shop

If you do not want to immediately take on the burden of managing a large establishment, but have long dreamed of a mini-coffee shop, a business plan, then where to start.

What are the benefits of a small coffee shop? Lots. The first is a small headquarters; the second is a small initial investment; the third is pleasant figures in the lease agreement.

To write a business plan for a small coffee shop, we must first understand what we mean by the word "small". For example, in Poland today there is a coffee shop, the total area of ​​​​which is 5 square meters (without utility room). Of the workers - the owner and his wife. But if your plans are something more, then you will need more staff.

1. Dishwasher cleaner.
2. Cook.
3. barista
4. Waiter.
5. Accountant.

If the institution is really small, then the functions of a cook, barista and waiter can be performed by one person, and the owner himself can deal with accounting.

From the furniture for the hall, you will need tables, chairs (or armchairs), a rack and a few little things for decoration. From the equipment - a small refrigerator, a coffee maker and a device for cooking or heating ready-made meals (this can be a small stove, sandwich maker, microwave, waffle maker, ice cream maker, etc., here you already choose what you need).

Possible earnings will depend on the cost of drinks, the location of the coffee shop, the opening hours and the number of seats in your establishment.

Thanks to the low start-up costs, a small coffee shop pays off in less than ten months.

Coffee house business plan. How much does it cost to open a coffee shop. How profitable is a coffee shop as a business

If you decide to turn a coffee shop into a profitable business, then this will require a considerable initial investment. In addition, a fairly decent amount directed to pay salaries, pay taxes, rent and purchase products will become your constant waste.

Opening a coffee shop from scratch is not cheap. Make sure you have enough money to keep your establishment afloat in the event that the cafeteria does not turn a profit in the first couple and will work for a while. Many restaurateurs note that this happens very often. At first, when the cafe just opened and it does not have a permanent audience, it is very important to maintain a positive reputation among customers so that they tell their friends about you and come back themselves.

Another option is also possible. Immediately after opening, your establishment can be visited by a large number of people. Do not rush to finish building three floors and recruit staff. Over time, the influx will decrease slightly. The excitement around new establishments is a common thing.

Running a catering business is highly dependent on the factors of the overall economy of the country and the financial condition of citizens, but if you have a well-thought-out business plan, a coffee shop is an ideal establishment that will remain in demand. Even if you don't have the money for an expensive restaurant, a coffee shop where the check can be around two dollars is a good substitute.

Opening a coffee shop will require considerable initial investments, which will include the purchase of furniture, equipment and materials, lease and repair.

If you are already firmly convinced, then the business of your life is a coffee shop, a business plan with well-thought-out stages of all organizational moments - this is where you should start.

Well, let's start with the staff. All the items that you may need are listed here, although some of them are optional, or they can be combined.

1. barista;
2. Cook;
3. Dishwasher;
4. Cleaning woman;
5. Waiter;
6. manager (manager);
7. Accountant;
8. Security guard;

It is most often offered to organize a work in two shifts, but you are not limited in choice: if the institution does not open very early and does not close too late, then workers can be recruited with the expectation of one shift. But, nevertheless, the best option is two.

Coffee houses are rarely round-the-clock establishments, but if you decide to arrange work from dawn to dusk, then, accordingly, you will need more staff.

The next cost item is rent. Any advice here is completely useless. The cost of rent depends on many factors, ranging from the presence of a working wiring and ending with the state of the real estate market. The only thing I can talk about is the types of rent, and they have already been mentioned above.

Materials:

For the floor, you can use porcelain tiles (satin tiles are perfect) and self-leveling floors made of polymer concrete. If the entrance area is separated, then in the hall itself you can use carpet, laminate flooring, homogeneous linoleum or the same polymer concrete and porcelain stoneware.

For walls, paint and decorative paper-plastic panels are preferably chosen. In addition, decorative stone is often used with imitation of different coatings, plaster (stone, pebble, bark beetle, Venetian, decorative concrete, etc.), less often, but still there are wallpapers (polyvinyl chloride, bamboo and "liquid").

For the entrance area, you can pick up a clinker facing brick, or simply paint a brick on a load-bearing wall without additional coating.

A two-chamber double-glazed window is advised, if you choose the option with imitation wood, it will greatly decorate your establishment, but, accordingly, it will cost more.

The prices are given from online stores of building materials, as this is one of the most profitable options for you. For a wider choice, here is the difference between the most expensive and the cheapest option on the site:

1. Wallpaper: $2 - $73 per roll.
2. Decorative plaster: 7 - 105 dollars per bucket.
3. Porcelain tiles (for floors): 4 - 82 dollars per square meter.
4. Decorative panels: 8 - 16 dollars per square meter.
5. Double-glazed window: 18 - 46 dollars per square meter.
6. Ceiling and wall paint: 1.5 - 100 dollars per liter.
7. Plinth (wood/plastic): $0.5 - $11 per meter.
8. Clinker facing brick: 0.1 - $ 4 per piece.
9. Portland cement: 0.04 - 0.09 dollars per kilogram when purchased in bulk.
10. Stretch ceiling: 3 - 25 dollars per square meter.
11. Armstrong (suspended ceiling): 2.5 - 10 dollars per square meter.
12. Bulk floor (polymer concrete): 0.15 - 10 dollars per kilogram.

I won’t give prices for furniture, because even on the site they have a huge spread and it’s easy to choose something for your wallet. In addition, you can save even more if you buy used furniture (second-hand).

From what you may need: a chair, a table for four, a table for two, a counter, an armchair, a sofa, a lamp on the ceiling, a wall lamp, curtains (Roman, roller, Japanese, fabric), blinds, a tablecloth.

Technique

The required amount of equipment will depend on your menu and organization of work. You can cook only coffee in the coffee shop itself, and order ready-made sandwiches and desserts, or add homemade dishes and fresh pastries to the menu.

From the necessary things you can buy for the kitchen: stove, oven, waffle iron, blender, microwave, refrigerator, yogurt maker, ice cream maker, sandwich maker; for the hall: a coffee machine, a showcase-refrigerator, an audio system, a TV and a Wi-Fi router.

Profitability.

Well, now let's talk about a little more pleasant things - about your future earnings. Let's try to calculate the minimum profit that you can get from a small coffee shop.

Suppose our coffee shop has five tables of four seats, two of two, and six more seats at the counter by the window. Total: thirty people - the maximum that we can accept at the same time. But you should not be limited to this, you can add the “coffee to go” service and then you will have a constant flow of customers. But we will take the idea without changes for now.

Profitability is calculated from fifty percent fullness of the hall. But for you - this is the minimum. We will still come out of a more positive indicator of eighty percent fullness. This is more typical for a small establishment in the city center. On certain days, this figure can reach all one hundred percent, but it is difficult to calculate this. In restaurants and bars, these days are weekends and holidays, but in coffee houses the influx is high even on weekdays. Thus, we will allocate ten days a month for one hundred percent fullness.

Next, let's talk about prices. They will be different for different types and portion sizes. However, most still choose medium portions. Let the average mug of coffee cost 0.7 dollars (small - 0.5, and large - 1). More than half of all visitors will order something for coffee. Let the cost of one dessert be in the range of 0.5 - 1.5 dollars and let half of all visitors order dessert for themselves (although in reality there may usually be more of them).

What do we get?

30x0.8x20=480 - visitors per month on ordinary days.

30х1х10=300 – visitors per month on peak days.

780 visitors per month (minimum).

390 - only coffee will be ordered.

390 - Will order coffee and dessert.

390x0.7 + 390x(0.7+1)= $936 – minimum total monthly income.

Of course, if the location is chosen well, then your profit will be many times higher.

The payback of the coffee house will, first of all, depend on the initial investments, but if they were low, then the institution will fully pay off in less than a year.

Summing up everything written above: in order to open a coffee shop, you need to analyze the target audience and the market for such establishments, draw up a business plan, determine the location, complete all the necessary documents, make repairs and equip the premises, hire attendants and stock up on great patience.

The coffee house differs from other catering establishments by a wide selection of coffees and coffee drinks. In addition to the main item on the menu - coffee, the coffee house offers numerous confectionery products, cold and hot snacks.

The format of the institution is close to the concept of a "French" coffee house. The main idea is to organize a cozy space for relaxation. The emphasis is not on speed, but on the quality of customer service. The waiters and barista are excellent consultants on all the drinks and dishes offered.

Opening your own coffee shop can be a very profitable investment of resources if you have correctly developed the concept and are ready to offer the client quality products and a high level of service.

When opening your establishment, you must first determine your target audience. Depending on this, you will develop a product line, as well as the pricing policy of the company. In addition, a clear understanding of the needs of your customers will allow you to decide on the choice of marketing strategy and tools to attract buyers.

The very process of opening your own coffee shop is quite costly in terms of time and financial resources. This is due to the need for repair work, coordination of the finished premises with the SES and fire supervision services, as well as obtaining permission from Rospotrebnadzor.

However, the main difficulties will begin when you start directly running your own business. The fact is that the organization of the coffee business requires the owner to pay close attention to new trends and market changes, since the market environment itself in this area is highly competitive. This is an interesting business with great development opportunities. Only here to relax, putting the work "on stream", is unlikely to succeed. But if you analyze the market regularly and competently, then your business will bring you high profits.

The payback period is from 15 months.

The initial investment will be 3 114 072 rub.

The break-even point is reached at 6 month of operation.

2. Description of the business, product or service

A good coffee shop is distinguished by a rich selection of coffee drinks, as well as the presence of several varieties of coffee. Some establishments offer visitors grains of various roasts, as well as flavored coffees. Also, customers have the opportunity to choose coffee by country of origin and price category.

In this business plan, we are considering opening a coffee shop with a large selection of coffee. In addition, the institution assumes the presence of a full-fledged kitchen with a cold, hot and pastry shop. The menu is regularly updated with seasonal offers.

The range of drinks should include not only classic items such as espresso, cappuccino, latte, ristretto, americano, but also a variety of branded coffee cocktails. You can invite visitors to choose the size of the cup, as well as experiment with the addition of syrups and toppings. To develop a menu, it is advisable to find an experienced barista who will help you replenish the range with exclusive drinks.

The menu of the kitchen is developed by the chef. It is preferable to introduce European cuisine, which includes a wide dessert menu. As a rule, they prefer to take light meals with coffee, so the main part of the menu should consist of snacks and salads.

Services of the institution are provided in two directions:

• Service inside the establishment is the main service;
• The provision of drinks and some items from the takeaway menu is an additional service.

In case of successful implementation of the project, it is possible to introduce our own food delivery service or cooperate with companies that specialize in delivery.

The unique selling point of the coffee shop is the presence of a mobile application through which the customer can book a table, make a reservation and leave a review. Also, the client can see what staff is working on that day. Thus, both waiters and chefs have the opportunity to develop their own client base. This, in turn, affects the ability to receive good rewards in the form of tips.

The project is also unique due to the interior. The main idea of ​​creating a coffee house is the organization of a cozy space for relaxation. Leaving all unnecessary fuss, the client gets the opportunity to enjoy a fragrant drink and author's cuisine in a pleasant company. This is what contributes to the unique interior of the institution. When choosing furniture, you should take into account the comfort of the chairs, the height of the tables, the size of the sofas. These little things really play a big role for visitors, so in matters of furnishing it is better to immediately seek the advice of a professional designer.

When choosing a location, you should rely on the proximity of business centers, educational institutions, shopping malls. The coffee shop should be located in such a way that large traffic of the target audience passes by. However, the most favorable thing is to open a coffee shop in a busy area, but on a quiet street. This is due to the fact that most often a client comes to a coffee shop not to eat, but to spend time.

Opening hours of the coffee shop on weekdays from 8.00 to 22.00. On weekends from 10.00 to 24.00

3. Description of the market

If you are considering opening a full-fledged coffee shop with a kitchen and a wide selection of various dishes, then the target audience of the institution is quite large. In general, these are people from 20 to 45 years old with an income of 30,000 rubles or more. and higher. It is possible to carry out a narrower segmentation of consumers:

• Students aged 20 to 25. The main traffic of clients from this category falls on the morning hours (from 8.00 to 10.00) and during the business lunch (from 12.00 to 16.00);
• Office workers from 25 to 35 years old. Come to business lunches from 12.00 to 16.00. Sometimes they come in for dinner after work, i.e. after 19.00;
• People working in leadership positions and combining lunch with business negotiations. Visiting time: from 12.00 to 18.00;
• Housewives who come to the coffee shop with the company to relax and escape from everyday worries. Their attendance increases from 11.00 to 15.00.

In the evening, people from all of the above categories come to the coffee shop. For breakfast from 8.00 to 10.00 come those whose working day starts later or who work in a free schedule.

Families with children often visit the coffee shop on weekends, as they are attracted by a wide selection of desserts.

And a casual passer-by who wants to drink a cup of coffee in a coffee shop or take it with him can drop by at any moment.

In order to cover the maximum number of consumer segments, it is necessary to maintain an average price level, as well as regularly introduce special offers.

The stationary coffee shop has a lot of competition in the market. Coffee houses compete not only with the same establishments that, along with European cuisine, offer a wide range of coffee drinks. These are cafes and restaurants, and during business lunches even canteens. Mini-coffee shops located in shopping centers are not competitors, as they are focused on a different audience. “Coffee to go” points are competitors only for a separate service of the establishment - takeaway coffee. However, this is an additional service of the coffee house, so it is not advisable to take special measures to reduce competition for this type of service.

In order to stand out among a huge number of establishments, it is necessary to develop a unique selling proposition, as well as maintain a consistently high level of quality of food and service. As for the pricing policy of the company, in this segment, the elasticity of demand is of high importance. That is, even a small increase in price will significantly affect the decrease in demand. Accordingly, the rise in prices should be treated very carefully. Your customers need to understand what they are paying more for than before.

The advantages and disadvantages of the project can be summarized in the following table:

Strengths of the project:	Weaknesses of the project:
A team of highly qualified specialists - waiters, managers, cooks. Regular training and certification of employees; Bright interior, creating a unique atmosphere; Democratic format of a coffee shop that allows you to cover a wide range of audiences; Favorable location; Unique cuisine complemented by regular seasonal offerings; Variety of coffee drinks, the best varieties of coffee; Regular monitoring of feedback from customers through the feedback and suggestions book, prompt elimination of deficiencies; Provision of business lunches and breakfasts at reduced prices; Discount on all takeaway menus.	Possibility of unsuccessful promotions and marketing campaigns; Decreased quality of staff.
Project features:	Project Threats:
Development of a network of coffee houses in the city and in the region; Delivery service introduction; Development of a mobile application that allows you to make a reservation or book a table.	High competition in the market; Rising prices for coffee and groceries; Rent increase / lease termination; Decreased purchasing power of the population and reduced demand for coffee shop services.

4. Sales and Marketing

5. Production plan

It is very responsible to approach the choice of the location of the coffee shop. You should evaluate the traffic of the premises, as well as determine how convenient it is for customers to get to your establishment. The area of ​​the room is calculated based on the number of seats. For a coffee house for 40-50 people, renting 180 sq.m. is enough.

At the stage of creating a coffee house design project, it is advisable to turn to professionals working with the HoReCa field, who can make high-quality engineering and technological projects. This is necessary, first of all, so that all communications can withstand the power of restaurant equipment and ensure the smooth functioning of the restaurant. Also, a professional project is a guarantee that the repair will be carried out taking into account all the requirements of the regulatory authorities and in the future you will not have to redo anything.

Do not save on installing alarms and CCTV cameras. This will allow you to control the work of staff and discipline in the workplace, as well as help in resolving conflicts related to damage to property.

6. Organizational structure

For the full operation of the coffee shop, you will need to recruit staff for the following vacancies:

• Manager. He organizes the work of the trading floor, supervises the performance of the duties of waiters and barista. Monitors the well-coordinated work of the kitchen and the hall, the timely return of dishes. Together with the chef, she organizes banquets and large events. Employs and trains waiters and baristas. Working hours: daily from 10.00 to 22.00.
• Chef. The main responsibility is to control the preparation and timely return of all dishes. The chef prepares the menu, trains the staff under his supervision, and monitors the smooth operation of the kitchen. Also chooses suppliers and Working hours: daily from 10.00 to 22.00.
• Cook. There are two chefs on staff, but one chef is in the kitchen on one shift. He fully prepares and serves dishes from the kitchen. Schedule: 2 working days after 2 days off. Is subordinate to the chef.
• Pastry chef. His area of ​​responsibility is the preparation of all desserts in the required quantity. Is subordinate to the chef. Working hours: daily 10.00 to 19.00. If desserts are made in sufficient quantities to meet demand for the next two days, he may leave work earlier. In the event of an influx of guests, it must be delayed, since in the event of a downtime in the kitchen, cooks are punished with a fine.
• Barista. Prepares all types of drinks: coffee, tea, cocktails. He is well versed in coffee varieties, knows many methods of preparation. Has a pleasant appearance, friendly, sociable. It is directly subordinate to the manager. Schedule: 2 working days after 2 days off from 10.00 to 22.00.
• Waiter. The duties of the waiter include setting the table, serving and calculating the client. The waiter must know about each dish from the menu: ingredients, taste, cooking time, method of serving. The waiters of the coffee shop are outwardly attractive, have a good memory and politely serve each client. Schedule: 2 working days after 2 days off from 10.00 to 22.00.
• Cleaning woman. The main duty is to maintain cleanliness in the hall, service premises, in the kitchen, at the entrance to the coffee shop. Working hours: daily.
• Accountant. Maintains document flow, submits reports to regulatory authorities, removes cash balances, pays wages, etc. Working hours: from 10.00 to 19.00 daily.

Employees are paid in the form of a salary. An additional motivation in the work of service personnel is the receipt of tips. Tips are shared between shift members at the end of each working day.

Staff	Qty	Salary per 1 employee (rub.)	Salary Total (rub.)
Manager
Chef
pastry chef
Waiter
Cleaning woman
Accountant
General fund of salary

The full calculation of the payroll with insurance premiums is presented in the financial model.

When choosing staff, remember that service is the most important component of the restaurant business. People return to places where they have been well served. In addition, the hallmark of the character of your employees should be stress resistance. All employees who interact directly with the consumer must be able to resolve any conflict situations in favor of the client. This is due to the fact that quality service is taken for granted by the visitor. His expectations about a high level of service are justified, but this does not motivate the client to write rave reviews about your establishment. However, in a bad service situation, the visitor tends to spread negative reviews about your coffee shop as far as possible. Sometimes it's cheaper to give an extra dessert as an apology than to lose several potential customers at once. Consider this fact when building a team and training staff.

7. Financial plan

The largest expenses when opening a coffee shop are for the purchase of kitchen and coffee equipment, as well as for the repair and decoration of the premises.

The equipment will cost you at least 1,000,000 rubles. This amount may vary depending on the type of cuisine and the number of dishes provided, as well as equipment suppliers. You can see the list of kitchen equipment with a European menu and a separate confectionery shop in the financial model.

Business plan for your own coffee shop: where to start and how much you can earn

You can start your coffee shop business in a few weeks. First of all, for this you need to create a business plan with step-by-step instructions for action, draw up a project for the premises and calculate all possible expenses. We will tell you how to design a coffee shop correctly, what to look for when decorating the interior and exterior, how to calculate profitability and other financial indicators.

How to write a coffee shop business plan

A document is called, which contains a detailed plan for opening your project with all the nuances.

What should be included in a business plan:

Introductory part– a description of the project and its differences from competitors, an overview of the advantages of your coffee shop, market analysis.

Target audience analysis– a description of a potential client, a detailed analysis of coffee shop visitors and preferences of different groups of guests, the choice of the main core of the audience.

Competitor analysis and offer definition– analysis of the business of competitors and the formation of your unique offer based on the data received.

Prospects and risks– analysis of market prospects – in which direction your niche is developing, what trends are currently on the market and how they can change in a few years; business risk analysis - where you can lose investments and why, how this can be prevented.

Setting the main goal. For example, your goal may be to reach a profit of one and a half million rubles a year and launch a chain of coffee shops without a franchise)

Financial plan- information on expenses and income with a payback calculation, as well as a calculation of the amount that will need to be spent on maintaining the business every month. Overview of funding sources.

Marketing plan- a detailed description of the advertising campaign, in order to ensure the occupancy of your coffee shop.

Production plan- calculation of the amount of furniture that you need to purchase in a coffee shop, the choice of furniture models, a description of all appliances and equipment for the kitchen with approximate prices, information about the amount of money that you need to allocate to pay wages to employees you hire ..

Reference information block- codes and names of all documents that you received before opening your coffee shop, the cost of acquiring each license or official paper, information on renewing documentation, indicating places where this can be done.

The business plan is not as complicated as it might seem at first glance. Any experienced entrepreneur can draw up a competent plan.

Where to get a ready-made business plan for a coffee shop with calculations

A ready-made business plan can be obtained from one of two sources.

• In the Internet

You can use the plan provided in this article. There are interesting ideas for designing business plans in specialized blogs of industry experts. But all figures and calculations in this case will be approximate. They must be adapted to suit you.

• Order from a professional

If you do not have time to work out the plan, you can use the services of a specialist. The estimated cost is several thousand rubles. For this money, they will write you a specific plan with detailed calculations for your coffee shop.

• Self-planning.

This will take you several business days. The advantage is that in the process of compiling it, you will better study and understand the specifics of this business.

To create a coffee house project, you will either need to contact a specialist (for example, an interior designer with an architectural background) or do it yourself.

The technical plan of the coffee shop is a plan of the premises that you plan to rent, indicating where the kitchen will be located, where the main guest room, wardrobe and other rooms will be.

What should be indicated in the technical plan:

1. Location of the kitchen and all fire points
2. Location of storage rooms with one exit
3. Ways to leave the premises from the common room, kitchen, toilet rooms or pantry

The layout of equipment and tables is another plan that you will need to open your coffee shop. The designer must find the best way to fit all the equipment you plan to purchase into one kitchen.

According to the primary table arrangement scheme, you can choose how much furniture to purchase in the guest room. If you are planning to open a small coffee shop to begin with, give up large chairs. Instead, look at bar counters and high tables.

To get a lighting connection diagram, contact a specialist. In the event that you rent a room inside a shopping center that is already functioning, you can find the person you need by contacting the management of the shopping center. Without a lighting scheme, you will not be able to submit a full package of documents for fire safety and obtain the necessary permit.

In general, the project of a coffee house consists in a full description of the future institution and its interior in tables of visual diagrams. You can attach the project to the finished business plan as an application.

Menu and design of a small coffee shop

If you open a small coffee shop, five hundred thousand rubles will be enough to purchase all interior details and furniture. About 50 thousand more will need to be spent on the exterior design of shop windows, entrances and signs. The figures are approximate and vary depending on the city, location, area and specifics.

The menu of a coffee shop should contain several types of coffee - Americano, espresso, cappuccino, latte, etc. For coffee, you can serve snacks, pastries, donuts, buns, sandwiches and ready-made products in the “to go” format. Always take into account the wishes of a potential buyer before adding new items to the menu.

Legal registration of a coffee shop

Or LLC in order for your business to be officially registered. For the sale of alcohol, choose the form of a limited liability company, since it is the only one that allows you to sell alcoholic beverages on the territory of your coffee shop. If you do not plan to include alcohol in the menu, it would be more rational to open an IP, which can be issued in one day.

The state duty for opening is up to one thousand rubles.

OKVED codes for opening your own coffee shop are 56.30 (serving drinks), 56.10 (restaurant activities with delivery services for food sold in them).

It will be more convenient for you to choose the so-called single tax on imputed income. You will pay no more than 10 thousand rubles a month, regardless of the amount of profit. The exact amount depends on your region. You can also use the simplified taxation system (6% of revenue or 15% of net income)

How much does it cost to open a coffee shop

The cost of opening a coffee shop starts from millions of rubles. This price includes the rental of premises (about 50,000 - 200,000 rubles per month for a small coffee shop), the payment of wages to all employees (about 300 thousand rubles per month), the purchase of all furniture and other necessary interior components (minimum 200,000 rubles at the start ), as well as the purchase of equipment for the kitchen (from 250 thousand rubles). A separate expense item for a coffee shop is a high-quality professional coffee machine worth 100,000 rubles or more.

The price for opening a coffee shop may vary depending on the menu and products from which coffee, tea and desserts will be made. But most of all, the amount depends on the place you rent.

How to calculate the profitability of a coffee shop

Profitability is gross profit (that is, the difference between profit and costs) divided by revenue.

You can calculate the approximate profitability, payback and profit immediately, based on the data of the closest competitors in your chosen niche. Usually, the profit of a coffee shop is from a million rubles a year; when a franchise is opened, it rises several times. Payback comes 15-18 months after the first launch.

When opening your coffee shop, bet on quality dishes and an interesting interior. Now you are unlikely to be able to surprise the client with a special menu, which is fundamentally different from the offers of other coffee houses. Due to the large number on the market, new coffee shops often go unnoticed and empty.

The key point is the location of your coffee shop. It is necessary to choose a passage place - for example, not far from business centers, universities, offices.

An interior made in bright (or, conversely, pastel) colors, with unusual decorative elements and photo areas, will also help attract customers. Unusual for a coffee shop dishes presented on the menu will help you stand out from the competition. Such dishes can be, for example, carbonara, lasagna and pizza. Italian cuisine is easier to eat "on the run", it is easy to prepare and allows you to get enough in a short time without going to a restaurant or cafe for lunch.

How to create your own coffee business and at the same time, at the very least, not “stagnate”, but as a maximum, not burn out, says the real owner of his own coffee shop. From his story, you will learn how to come up with a name for your future success, how to develop a menu, how to work with suppliers and many more "secrets" of a profitable and, at the same time, very interesting business.

Opening a coffee shop from scratch. Step by step instructions from a real entrepreneur

Hello, my name is Alexander Nikiforov, I'm from Tver. Today I own a small, but very comfortable, which is in demand among local residents and guests of the city.

Even before starting the business, I had a clear idea of ​​the future costs. Initially, I planned to invest in 300 thousand rubles, but it turned out even cheaper - 270-280 thousand.

He played an important role, thanks to which it was possible to realize what was planned without additional costs. Of course, small adjustments had to be made, but they were few.

And further: I think the most important, of all the main factors for the development of a coffee shop, is a good location.

Against the background of the already existing experience, I can say with confidence that the coffee business from scratch is real and inexpensive.

What do you need to open a coffee shop in the first place?

I love coffee, so I often came to various coffee shops, studied their range, menu and organization of the process. Communication with the barista gave information about visitors, business organization features, cooperation with suppliers.

I analyzed the prices of competitors and studied the assortment. At the initial stage, it was decided to open an inexpensive establishment with prices slightly lower than those of competitors. Special attention was paid to the menu and decoration of the room.

Pedestrian traffic was the main selection criterion. I wanted to speed up the payback of the coffee shop and quickly recoup the costs due to greater attendance.

As a result, I chose a place in a small building with access to a footpath. Proximity to large shopping centers and educational institutions guaranteed a decent flow of customers.

At first, I was advised to open a business at a car or railway station, but I abandoned this idea. Practice has shown that people passing by are not ready to spend 120-150 rubles for a cup of coffee.

The size of the room of twenty square meters was enough for me to place a bar counter and put several tables with sofas for each.

There was an option to buy coffee houses, but I went the other way and decided to make out on my own, from scratch. There were no problems with documents. Here you will need to register as an LLC or IP.

The first option is suitable if you are running a business with other people. Since I am the only investor, preference was given to individual entrepreneurs.

As for taxation, the best option is UTII. Its advantage is convenience, because there is no need to report on other types of taxes, for example, on property tax.

Generally speaking, the whole process of discovery took place in several stages. First, I registered a legal entity, became registered with the tax office and submitted an application for application.

The next step was to select a place for rent and sign an agreement with the landlord. Then I resolved the issue with suppliers, thought over the design and made repairs. Most of the time went to the selection and purchase of equipment, and mapping.

I’ll make a reservation right away, it is important to carefully approach the choice of a barista who is the face of a coffee shop. I also hired one waiter, but a lot depends on your requests and the size of the room.

Take your time with the choice of suppliers for the coffee shop. Remember that this is about long-term cooperation and customer experience. It is desirable to order milk with a fat content of 3.2% (an important point). The rest choose from a position of price and quality.

How much does it cost to open a coffee shop?

What attracted me to this business was the minimum investment requirements. From my friend's experience, I knew how to open a coffee shop in a small town.

At the same time, before drawing up a business plan, he did not clearly understand the level of costs for starting a business in a large settlement. In general, there is where to roam.

I have already spoken about my initial investments (270-280 thousand rubles). But there are no upper limits here. Buying just one coffee machine can cost a million rubles, so each entrepreneur makes his own decision.

By the way, my friend invested in an even smaller amount (100 thousand rubles). It was limited to a small room and light cosmetic repairs. Three months later, he bought new equipment and made adjustments to the design of the premises.

Thus, the total investment increased to 300-400 thousand rubles. Perhaps, at the initial stage, this approach is the most optimal, because this way you can understand whether the business will “burn out” or not.

Actually, I also did not show off and went to reduce costs wherever possible - I found a room with an inexpensive fee, rented the most expensive one and did not go to excess in terms of design.

Over time, I corrected the situation and today in my coffee shop there is only new and expensive equipment.

How to open a coffee shop from scratch. Business plan for coffee to go.

Menu example

When organizing a business, pay attention to the menu, make it special and different from what competitors offer. In other words, you need some kind of "zest" that will make you fall in love with your institution.

Be sure to include in the menu latte, espresso, cappuccino, mocha and other coffee drinks that are most in demand among visitors.

To increase coffee shops, add buns and cakes to the assortment. Personally, it helped me to increase the profit of the institution, and attract additional customers.

As for more serious dishes, their number should be limited (no more than 2-3). As an option, add to the assortment the possibility of adding syrups, various alcoholic cocktails with the addition of coffee.

When creating the menu, I tried to make it understandable for the user. Do not be full of knowledge in foreign languages ​​​​and types of coffee drinks - focus on clarity.

The fewer foreign names on the menu, the better. A person must deal with the available assortment himself, and not call the waiter to him every five minutes.

For example, my coffee shop is open in the morning, so a few simple breakfast dishes came in handy. If there is a university or a business center nearby, then fast food is suitable as an addition.

Another important point is the design of the menu. It is important that it fits comfortably in the hands and is easy to read. Make the font medium size (not small and not large).

Also come up with names that will make you want to order the dish. If possible, write down the ingredients of the dish.

The picture is clickable. Click and you will find out how you can open an express coffee shop franchise without much effort and big investments!

The name of the coffee shop is easy to come up with!

You can read about the latest news and trends in the franchise business

Interior

I have already mentioned above that the interior of the institution plays a key role. The number of clients directly depends on the literacy of his organization. For this reason, skimping on extra entourage is not worth it.

If you have experience and the appropriate talent, do everything yourself. If the required skills are not available, then hire a designer who will do everything taking into account the recommendations and current trends.

A million design options. I made the interior in the French style, but you can go the other way - choose the English classics or the Russian way of organizing the interior.

The main thing is to feel the character and individuality in the finished institution.

Pay attention to lighting- it is better to refuse chandeliers on the ceiling. A coffee shop is more characterized by a dim, romantic light. The best option is to place small lamps or table lamps at each table and in neutral places.

………………………..

Earn from 150.000 rubles monthly

to COFFEE TO GO!

Federal network of express coffee houses Coffee In

Learn more: https://www.mycoffeein.ru/

Pay special attention to furniture. When buying chairs and tables, do not chase cheapness - focus on convenience for customers. Ideally, abandon the chairs altogether and install small sofas instead.

Musical arrangement. When choosing music, consider the chosen style. If it is French, then the music should be appropriate. At the same time, the sound background should saturate the room, create an unusual atmosphere. The most commonly recommended are "blues", "folklore" or "classical".

Pay attention to the color palette She shouldn't be intrusive. Also provide a ventilation and air conditioning system, which is very helpful in hot weather.

Starting your own business is an important step in anyone's life. You need to approach everything competently and responsibly. If you settled on such an option as selling coffee to go, which is quite simple, then you still need to take into account many different nuances before proceeding with the implementation of everything that was planned.

Let's take a closer look at issues such as the profitability of this business, the necessary steps for its implementation, the costs of opening and payback periods. Every detail is important and it is worth thinking about a lot so as not to miss anything. Concept development is the first step of every entrepreneur. So, we draw up a business plan for coffee to go - calculations, marketing, costs, and then proceed to implementation.

We draw up a business plan for coffee to go

Coffee to Go Business Plan Summary (Takeaway)

For a small business, it is important to understand the initial goals and objectives that face an entrepreneur who wants to start their own business. we will not consider it, because if a person decides to work on a franchise, then he is immediately given a ready-made version, where he doesn’t really need to think, the main thing is to follow the instructions. We will analyze the option from scratch for .

The goal of our project is to organize a point where coffee in paper cups will be sold to go, so that a person passing by can buy and drink coffee on the way. The individual entrepreneur himself will manage the enterprise, he can also be the main employee, but we will start from the fact that the workers will be hired.

The investment in this business will be 220 thousand rubles. The payback of this type of business, opened in 2019, will occur approximately 8-12 months after the start. It all depends on competent marketing moves, the quality of your product and minimizing recurring costs.

General description of the enterprise

Let's start by choosing a place for the location of our coffee stall. The ideal option seems to be renting a place in a shopping center, where there is always a high traffic of people, but this is not always the case. It would be best to rent a place on the street near the same center, where there are benches and a seating area nearby. Rent there will be cheaper monthly, but more will have to be spent on the initial arrangement of the point. So, we select a place between a store, a recreation area and a bus stop, the rest depends on your city.

The opening hours of the tent will naturally be long, from 8 am to 9 pm. You will also need to hire two employees who will prepare coffee, clean the tent after the shift, count customers, in general, ensure the functioning of the enterprise. Employees will work on schedule 2 in 2 days. Naturally, employees should be hired who already have little experience in making coffee drinks, have imagination and are friendly to customers.

The stall itself should be decorated in the form of a small covered tent with an original design. The area should be small, the stall should be made of inexpensive but weather-resistant materials, and inside there should be enough space for a coffee machine, shelves with ingredients, a small refrigerator and comfortable accommodation for the seller. Ready-to-go coffee will be served in paper cups of different sizes: large - 400 ml, medium - 300 ml and small - 200 ml. Cups will need to be ordered with an original design specifically for your coffee shop.

Goods and services

Our express coffee shop will offer its customers the following range of products at average prices in rubles and a sales plan:

1. espresso - 70, 20 pcs. in a day;
2. americano - 80, 10 pcs. in a day;
3. latte - 120, 20 pcs. in a day;
4. coffee according to the client's order with syrup and other fillings - 150, 5 pcs. in a day;
5. cappuccino - 120, 10 pcs. in a day;
6. other drinks (milk, tea, cocoa, juice) - 60, 5 pcs. in a day.

Marketing Plan

To attract customers to the kiosk, you need to advertise your coffee point as follows:

1. develop a beautiful design for cups;
2. mark up a group on a social network, where there will be interesting facts about coffee, messages about promotions in your small coffee shop;
3. develop leaflets that will be given to customers when buying coffee, when
4. accumulation of 10 leaflets - coffee as a gift, on the leaflets the address of the group in the social network and
5. calendar for the current month;
6. the sign on the tent should be attractive and original;
7. make a coffee shop menu in an interesting format.

Production plan

It is planned to sell 70 servings of the drink per day. For exceeding the norm, employees will receive a small bonus on the day of their salary. Employees are allowed to drink 3 drinks per day for free.

Management organization

Employees will go to work at the set time and work according to the schedule. Employees are allowed to change shifts, after notifying the boss about it. Once a day, in the evening, the boss will come to the kiosk and remove the cash register. The seller must keep records of the goods sold and the products and materials that have arrived in a special journal. In the morning the seller opens the tent, and in the evening he cleans it up and closes it. Each employee and boss will have their own key. The device of the employee for work occurs under the contract.

Financial plan

The cost of implementing a business idea:

1. rent - 10 thousand rubles per month and 120 thousand rubles per year;
2. ordering a tent and signage - 70 thousand rubles;
3. coffee machine - 20 thousand rubles;
4. refrigerator - 15 thousand rubles;
5. furniture (shelves, counter, chair) - 15 thousand rubles;
6. leaflets and cups - 25 thousand rubles per month and 300 thousand rubles per year;
7. purchase of products - 20 thousand rubles per month, 240 thousand rubles per year;
8. coffee grinder - 5 thousand rubles;
9. salary for employees - 40 thousand rubles per month, 480 thousand rubles per year;
10. and other expenses - 5 thousand rubles per month and 60 thousand rubles per year;
11. bar accessories - 10 thousand rubles;
12. blender and other utensils - 10 thousand rubles.

Total expenses for the first month for opening will amount to 220 thousand rubles, expenses for each subsequent month - 100 thousand rubles, and per year 1200 thousand rubles.

It is planned to sell 70 servings of drinks per day and receive an average revenue of 6,850 rubles. The total revenue per month will be on average 205500 rub, and profit 105 thousand rubles per month. Profit is calculated to the maximum, on a sunny day, when a large number of customers is possible. That is, in the long term, a coffee to go business plan is a very profitable idea that can bring quite a lot of income even compared to other types of business.

Thus, the idea of ​​a coffee business is a very promising solution that should bring quite a decent income to its owner. Selling coffee does not require any special monthly costs and problematic efforts, everything is very simple, the main thing is to make a step-by-step plan and implement it. An investment of fantasy, presentability and, most importantly, delicious coffee will do their job and there will be no end to customers. Good luck and business prosperity!