Sale of vegetables and fruits business revenue. A ready-made business plan for a vegetable stall: how to start selling vegetables and fruits from scratch and get a stable income

Since the Middle Ages, the agricultural business has been revered for the inhabitants of our country as the most natural occupation. For this, as it seems at first glance, there are all conditions:

• Different climatic conditions, allowing you to grow a huge number of different crops, vegetables and fruits;
• large areas of agricultural land;
• the innate trust of most consumers in agricultural products of "home" origin;
• a system of subsidies and various kinds of benefits, to which domestic producers gain access due to the introduction of an import substitution policy.

At the same time, making money on the wholesale trade in vegetables and fruits is not always easy - it's all about choosing right business model. It could be like own production– for example, farmlands or greenhouses for growing vegetables, orchards, vineyards or berry plantations, and wholesale. Any model requires investment in assets or infrastructure, the establishment of a marketing system, and of course - documentary support.

Advantages and disadvantages of fruit and vegetable business

Trade in fruits and vegetables as a business has both own advantages, as well as cons. The owner of such a company will definitely win, because:

• There is always a demand for this product;
• the availability of seasonal fruits and vegetables allows you to make a profit all year round;
• this business does not require sky-high investments and allows you to constantly stay within high profitability, especially if you focus on big cities.

At the same time, the vegetable business also carries certain risks:

• Vegetables and fruits spoil quickly enough, it is not always possible to work at the warehouse, and the turnover of the warehouse should be quite high;
• competition among suppliers and traders is high;
• seasonal work not always comfortable - hot in summer, cold in winter, especially in an open tray.

Forms of doing vegetable business

Like any other business, a vegetable and fruit business can be built in different forms - it all depends on the size of the initial capital and the scale of the business that the owner intends to build. Much depends on who the business is designed for, who the potential buyer is, what kind of consumer basket how much he is willing to spend and for what. Before scaling a business, an entrepreneur often experiments with the assortment, tries different formats outlets - from selling from a car to opening a kiosk or store, studies consumer tastes and experiments with marketing ideas. What are the advantages of those vegetable business models that are most popular today?

Trading from a car

This trading format is best suited for selling seasonal fruits and vegetables. All that is required to start such a business is permission, but you don’t have to think too long about a marketing strategy. It is unprofitable to rent for the sale of seasonal products trading area or tray, especially if the product is perishable, like garden or wild berries. It is much more expedient to go shopping by car in countryside and sell goods in the city. Recently, you can often come across the practice when a car with vegetables goes around residential and sleeping areas, and the seller with a loudspeaker announces the sale of fresh vegetables and fruits. It is profitable to sell seasonal products from a car, wholesale of vegetables from a car is also quite profitable - you can transport large volumes of goods at once. Among the minuses can be called the lack of comfort and high costs for fuel.

Market, tray, small trading form

Trade in vegetables and fruits is also possible from a stall in the market - such a business organization at first will be ideal to ensure a stable income. Renting space in residential area It will be inexpensive, and having recommended your products, you will also gain regular customers. IN small town this form of trading is often the most optimal form of business. In a big city, the main obstacle is competitors concentrated in one place and the difficulty in finding a really convenient and noticeable place in the market. It is clear that a tray that is lost among many others of its kind, and at the same time does not have a high quality of service and product range, is unlikely to attract its buyer. But if the latter knows that only you will find the “exotic” product he needs (and any product always has its own, albeit limited, audience of buyers), he will inevitably come to you.

Concept store idea, farm products and organic products store

Today, a vegetable business can be built not only by volume, but also by building an interesting concept. Due to the fashion organic products, fear of fertilizers and pesticides, the reluctance of people to buy tasteless products in supermarkets and a kind of "return" to the roots, the demand for farm products has increased. It is one thing to sell bags of food grown "without a soul" in vast areas of agricultural firms using chemicals to control weeds and pests - and quite another to sell a product grown by a specific person who has invested all his talent and skill in growing large and juicy tubers of potatoes, beets or onions. Such marketing, backed up by a good story, is bound to strike right in the heart of its consumer today. Naturally, the audience for organic products is concentrated in big cities, and in order to reach it, special tools are needed - a concept, store design, and fairly large investments in external effects. But the benefits that can be obtained from such a trade in vegetables are immeasurably higher.

Deliveries of fruits and vegetables to retail chains

Perhaps the most profitable wholesale trade in vegetables and fruits is possible in the format of organizing deliveries in large chains supermarkets. However, in terms of the level of bureaucratic delays, the number of necessary permits and other procedural nuances, this is the most unprofitable strategy. This path is worth going if you are ready to organize really stable and large deliveries, and you should not start for the sake of several batches of goods. Yes, and it's no secret that go to the big retail chains to a person "from the street" is almost impossible.

Online store or targeted delivery of goods

Is it profitable to trade vegetables and fruits via the Internet? Yes, it's profitable. More and more people today are experiencing a catastrophic lack of time even for an elementary shopping trip. They will be only too happy to visit your website, add to cart desired goods, specify convenient terms and format of delivery and payment and get everything you need right on the threshold of your own apartment. However, this format of work can have its own pitfalls:

• Limited delivery channels due to perishable products;
• it would be advisable to expand the range at the expense of other food products;
• go out to low cost still not possible due to mandatory shipping costs.

At the same time, in e-commerce there is no need to keep a large warehouse - a fairly extensive network of suppliers.

Legal nuances

Selling vegetables and fruits as a business requires legal registration. You can register as a private entrepreneur or register an LLC. It is also important to choose a tax system that will not become burdensome for you, and for this - carefully calculate the business model of your future costs and potential income.

Permits

What documents are needed to trade fruits and vegetables?

• Naturally, the most important documents are related to the registration of IP. All extracts from state registers must be available.
• The second step is to register the type of activity for OKVED system is a list of the types of domestic economic activities that you are engaged in or potentially intend to engage in in the future. Please note that if you are ambitious enough to enter the direct conquest of the foreign market in the future, the volume of documentation will increase several times. Therefore, we recommend that you first stop, however, only in the domestic market. According to the OKVED system, your code will most likely be 52.21 - Retail trade in fruits, vegetables and potatoes.
• The third step is to obtain permits for work from the fire, sanitary and epidemiological, and, if necessary, from the phytosanitary service.
• Making a corner of the buyer and consumer, where your registration information, extracts from registers, certificates of the taxpayer, extracts from the law on consumer protection, and also a book of complaints and suggestions should be presented.
• Collection of product quality certificates - certificates of conformity, if necessary - radiological control, certificates of product origin, etc.

If you want to conduct a safe and responsible business, it is important to remember that these documents, especially those relating to the quality of goods, are mandatory for any form of trade. What documents are needed to trade vegetables from a car? All of the above, except perhaps for permits from the fire service due to the lack of a stationary room, which must be equipped according to all fire safety requirements.

IMPORTANT! For those wishing to learn in the future foreign market it is important to remember that within the framework of the regulation of trade in agricultural products within the WTO (World Trade Organization) there is a system of restrictive and incentive quotas for the export and import of certain types of agricultural products. This means that the sale of some types of goods is encouraged, while others are limited. Therefore, before leaving international market it is important to study not only consumer demand and tastes in the country of export, but also the legislation governing quotas and preferences for this commodity item.

Seat allocation

Selling vegetables as a business may involve finding a stationary point of sale. If we are talking about the market stall, then in order to sign a lease agreement for it, you need to contact the administration of the market. If you are looking for a space that can be rented on a long-term basis as a shop, then you need to apply to the city council for the appropriate permission.

Business setup costs

Selling fruits and vegetables as a business requires investment, the amount of which will depend on the size of the project and the initial base. When calculating costs, we take into account the following factors:

• Rent of land, garden, greenhouse;
• costs for growing products - seed fund, tillage of land and seeds, fertilizers, treatment from weeds and pests, top dressing;
• fuel costs for sowing, processing and harvesting;
• wages of hired personnel;
• certification;
• primary processing of products, processing for long-term storage;
• rental of storage facilities;
• rent outlet;
• logistics and delivery costs;
• storage losses, depreciation of transport and equipment;
• other minor expenses.

Each entrepreneur, based on these articles, calculates his expenses and potential income (based on profitability in the amount of 15 - 25%). Of course, the costs will be less if you are going to sell products from your own garden or vegetable garden, and higher if you have to buy products from wholesalers or farmers.

Marketing strategy development

No matter how high-quality your product is - without a thoughtful marketing strategy you will not be able to successfully compete in the market. According to statistics, the import substitution policy shows the following results: in recent years, imports of vegetables have decreased by more than a third, while imports of fruits have fallen only slightly. It is understandable - the Russian market is able to offer an alternative to imported potatoes, onions or apples, but not oranges and bananas. But even such natural limitations, modern marketers manage to turn to their advantage with the right approach to finding “their” buyer and, last but not least, the ability to tell a story about why this buyer should buy their products.

Formation of the assortment

The right range and price policy- this is already half the success. It is unlikely that you will be able to earn a lot by selling expensive greenhouse pineapples in a small village. But on central market in a big city, tomatoes from a closed farm will certainly be in demand. If you are determined to educate the buyer and change his tastes, also think about supplying your exotic products with branded recipes for their preparation. Remember that in our market, the option of alternative products that can replace something more expensive works well. So, legumes once became popular as an alternative to expensive meat products, and the promotion of a healthy lifestyle created popularity for such previously unseen fruits as avocados, celery, etc.

Quality service from packaging to cuisine

If you do not have the funds to promote the brand, but you want to look worthy in the eyes of your customers, use the tools that a good service can offer. The smile and neat appearance of the seller, the goods neatly laid out, what’s there - packaging in paper bags instead of the annoying cellophane, with which we are so actively fighting now - and your point already looks “expensive” and prestigious compared to those standing nearby.

Additional bonuses for the client

Do not forget about the traditional marketing "tricks, due to which you can" leave "even at the peak moments of seasonal competition:

• Discounts for regular customers - people value personal relationships and love to be distinguished from the crowd;
• a slight but discount on a seasonal product - especially in lean years, when your neighbors inflate the price, in the hope that the buyer will buy the product at any price in the absence of an alternative;
• small bonuses or gifts - a bunch of greens or a new variety of apple offered for tasting, a bag of dried fruits or seasonal seasoning. These little things are enough to sometimes cheer up your client and make him come back to you again.

• 1 How to Start a Vegetable Retail Business
• 2 step by step plan discoveries
• 3 Vegetable business advantage
• 4 Vegetable business risks
• 5 How much can you earn
• 6 How much money do you need to start a business
• 7 How to choose vegetable retail equipment
• 8 Regulatory framework
• 9 Do I need a permit for the retail sale of vegetables
• 10 Which OKVED to indicate when registering a business according to retail vegetables
• 11 What documents are needed to open
• 12 Which taxation system to choose for business registration
• 13 Business technology
• 14 Essential Skills to Start a Vegetable Retail Business

The business of selling vegetables is a profitable business that does not require special equipment or skills. The demand for vegetables and fruits among the population remains high throughout the whole season, regardless of the financial situation in the country, and vegetable tents can be found everywhere.

Therefore, despite the high competition, to earn on vegetable market everyone can afford, receiving up to 50% of the profit only on the resale of wholesale consignments of goods at retail.

Obtaining excess profits on the sale of vegetables is possible only at the end of summer and autumn, just at the time when people are harvesting. This feature is typical for most CIS countries. Besides, in winter period many people also continue to buy fresh vegetables, but already grown in greenhouses. Nai in great demand V new year holidays enjoy tomatoes and cucumbers.

High profitability, low financial threshold for entering the market and many other factors open up great prospects for doing business in retail and wholesale of vegetables.

How to start a vegetable retail business

First you need to analyze the market for the presence of competitors in your region, choose optimal location to place a shop. This is the most important stage in the implementation of the business, since the scale of sales, and hence the final profit, will depend on it.

As in any kind seasonal business competition is high here, so you need to keep an eye on prices both in the retail market and in bulk purchases from suppliers.

A novice entrepreneur can implement his business in two ways:

1. The first is the sale of vegetables, which he himself grows. Such a scheme is preferable for farmers, villagers who have their own land for growing products.
   In this case, it is easier to arrange a business as a family business with the involvement of all family members, some will be engaged in harvesting, others in delivery, and others in direct sales.
2. The second is the wholesale purchase of vegetables for the purpose of their further retail sale in retail outlets. This option will require a large initial investment from a novice entrepreneur, but it will allow you to earn immediately, without additional labor costs.

In any case, it would be preferable to have your own truck or minibus that would deliver vegetables for sale.

Step by step opening plan

In order to establish a vegetable retail business, an entrepreneur needs to consider organizational, production and financial questions. Basic sequence of actions:

• search and conclusion of contracts with suppliers. The most profitable is the purchase of vegetables at wholesale bases or from farms;
• organization of the place of storage of goods;
• purchase of a tent and collapsible racks;
• ensuring timely delivery;
• advertising placement.

If you have your own car, do retail you can directly from the car. This will save money on renting a kiosk and time for loading / unloading. To implement large-scale sales, you will need to rent a trading platform in a store or market.

Vegetable business advantage

The high level of competition does not stop new entrepreneurs from entering the retail trade. A business can bring good and stable profits. The main advantages of trade in vegetables and fruits include:

• little capital investment. You can start retailing vegetables from a car by setting up a tent or even a folding counter. In some cases, it is better to rent a retail space in a store or simply engage in sales on the market;
• high demand throughout the year. Even with great competition, the flow of buyers will be constant, ensuring a stable profit;
• no need to spend money on advertising. Clients themselves know what they need, the main thing is to keep the price and quality at the right level;
• business does not require special licenses and does not cause difficulties in registration.

Vegetable business risks

Despite the obvious advantages, this business also has its risks, which can reduce revenue and profitability of trading. These include:

• damage to goods. Some vegetables and fruits spoil rather quickly, and it is rather difficult to calculate the exact amount of products sold in the face of such demand. Partial way out of the situation - sale with a markdown;
• dishonest staff. The salespeople and movers you hire can easily cheat both buyers and employers;
• fines for non-compliance with sanitary standards;
• the need for daily price comparisons with competitors. During the season, the cost of vegetables can change in one direction or another every day, and an untimely response to this will lead to losses.

In order to successfully retail vegetables, it is enough to replenish the assortment from wholesale depots in a timely manner and subsequently switch to direct purchases from farmers, which will further reduce the purchase price.

It is the access to direct suppliers after you have developed your business to several outlets that will help ensure stable profits and proper product quality.

Initially, your suppliers - wholesale bases, will help you gain a foothold in the market, then you can develop related trade areas.

How much can you earn

The profitability of the vegetable business reaches 50%, and the margin used for goods can be in the range of 30 to 50%. It all depends on the seasonality of sales, the range of goods, etc. Another important factor that will affect the final profit is the location of the outlet.

Markets, crowded places and bus stops - just what you need. Trading from a minibus can bring the owner from 3 to 10 thousand rubles daily, but in this case, personal presence will be required, which is not always relevant.

An outlet or stall located in the right place will provide profit 5-10 thousand rubles daily. In off-season seasons, sales revenue will naturally be lower, sometimes by 2-3 times. business will bring on average 50-100 thousand rubles net per month.

Selling vegetables, you can further expand your assortment with pickles, buying, for example, tomatoes in bulk and making a “blank” from an already substandard product. They will increase the choice and production of tomato juice or pickled tomatoes in glass containers.

The same applies to cucumbers, oyster mushrooms, champignons, Korean-style carrots and other salads. With the right sales strategy, you can double your profits relative to regular vegetable sales. But it will be necessary to prepare a number of documents confirming the quality of the products.

An easier option for an additional assortment that does not require obtaining permits is to establish contacts with suppliers of pickles. Then the profit from their implementation will be less, but it will be possible to check the market demand. After that, it will be clear to you whether it is worth starting your own production of pickles.

How much money do you need to start a business

Starting investments for the retail sale of vegetables will be from 10 to 150 thousand rubles. In this case, the presence of your own car, as well as the place of trade, plays a role.

Also, the initial costs vary depending on the choice of the sales method: folding counter, tent, car.

IN financial plan small outlet should include:

• obtaining permission from the sanitary and epidemiological station;
• rent of a trading place;
• payment of taxes;
• fare;
• purchase of vegetables;
• write-off of damaged goods.

For a tent and a car, you need to add:

• repair;
• purchase of racks and shelves.

Transportation can be carried out on your own car. It is better if it is a small truck like a GAZelle, running on gas or diesel. The average payback for a used option is six months.

How to choose equipment for retailing vegetables

For retail from a vehicle of equipment, you will need folding racks and scales. It is also desirable to have at least a few pallets and boxes in which it will be convenient to place vegetables. If you plan to trade from a stall, a trading shop or a vegetable store, then you will also need to purchase:

• cooling chambers;
• showcases;
• cash machine;
• shelves and racks for storage;
• air conditioning or fan;
• fridge.

Separately, it is necessary to consider the option of purchasing a truck or renting it.

Regulatory framework

On the territory of the Russian Federation there are a large number legal documents and acts regulating the retail sale of vegetables and fruits. The main thing that every novice entrepreneur will face is registering his business in the organizational and legal field, indicating the appropriate OKVED codes and choosing optimal system taxation.

Do I need a permit to retail vegetables?

Trade vegetables legally, using as trading platform a store, a stall or a place in the market, it is possible upon receipt of the appropriate permits from the sanitary and epidemiological station, fire inspectorate and state trade inspectorate. It is also necessary to draw up a service agreement for store equipment, including a cash register.

For retail trade from a car, all these permits will not be required, but the quality of the products must be approved by the employees of the sanitary and epidemiological station.

Which OKVED to indicate when registering a business for the retail sale of vegetables

When registering documents, you will need to submit an application to the tax service indicating the necessary OKVED codes that correspond to your activities. For this business, a separate OKVED code is provided 2 - 47.21, which includes the retail sale of vegetables.

What documents are needed to open

When opening even a small point for the sale of vegetables, it is necessary to register an individual entrepreneur. To do this, you need to register with the pension and tax funds, as well as provide a package of documents:

• passport;
• a photocopy of the TIN code;
• receipt of payment of state duty;
• notarized application for registration.

Which taxation system to choose for business registration

The simplest and most convenient option for a novice entrepreneur will be the simplified taxation system (STS). In this case, the tax to the state will be 6% from total amount income or 15% from the difference: income-expense.

Business technology

Regardless of the chosen method of retailing vegetables, the main criteria for its profitability are:

• the correct choice of the location of the commercial facility;
• selling only high-quality products;
• fair weight;
• affordable cost;
• wide assortment list.

In order not to remain in the shadow of competitors, offer your customers those vegetables that are just appearing on the market. You can increase profits by selling fruits, the demand for which is at the same high level as vegetables. Advertising in this case does not play a significant role, since buyers themselves know what they need.

The main thing is to choose the right location of the outlet. However, to increase the desire to buy products from you, it is advisable to use bright signs, as well as display the largest and most beautiful products on display.

All rotten and dried vegetables must be immediately removed, used for other purposes or sold separately, at a markdown. You can use various promotions, for example, buying 4 kg. vegetables 5th kg. comes as a gift.

If you manage to attract buyers due to an affordable price and high quality, then you will get regular customers, as people are used to trusting one distributor.

Essential Skills to Start a Vegetable Retail Business

Trade is better for those people who have an "entrepreneurial streak." A businessman must be able to negotiate with suppliers, choosing a favorable price for himself, analyze the market for a choice best place trade, track the assortment list, keep records of income and expenses.

Ideally, an entrepreneur should combine the skills of a manager, manager, forwarder and seller in one person.

Already after the first few weeks of trading, it will not be difficult for an entrepreneur to find flaws in his business, check his staff and get comfortable in the market. This business belongs to the category of start-ups that do not require large financial investments and a long time for promotion, and therefore is suitable for everyone.

Professional business plans

A business selling fruits and vegetables can be started by opening a small stall in the market, or, for example, in a residential area. The success of the business is almost guaranteed, as food products are among the most sought-after goods in the retail trade.

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Services

Vegetable stall service provides:

• retail sales of various fruits;
• piece sale of vegetables in assortment;
• acceptance of an order for the supply of certain products in the required volume;
• assistance to customers in choosing a product;
• client consulting;
• packaging of purchased vegetables/fruits;
• home delivery of products;
• sale of goods on credit;
• temporary storage of purchased products.

Business Forms

Retail sales of fruits and vegetables can be organized in the following ways:

Format	Description
Sale from car	Main features: freight transport is required (however, this increases the amount of initial capital); permission to sell is required; difficulties with the sale of goods in the cold season; most often seasonal fruits / vegetables are sold (for example, cabbage, watermelons, potatoes, etc.); no retail space rental costs; suitable for product manufacturers; sales are carried out at fairs, in residential areas, near markets, along roads, etc.
Trade in a kiosk / tent in the market	Main features: a large flow of potential buyers; there is an opportunity to form a permanent client base; high competition; it is necessary to think over the assortment (to attract consumers); The quality of goods and services must be top notch.
Street sale in a tent	Main features: the presence of several racks; small assortment; you need a car for transporting / storing products or renting a warehouse near the outlet; permission from the city administration is required to sell fruits/vegetables on the street.
Sale of goods in the trade pavilion	Main features: at the disposal of the entrepreneur is a counter for which the rent is paid; there is no problem with the storage of goods, since the stalls are quite spacious; a large flow of customers; the presence of competitors in the neighborhood.
Shop	Main features: high rental costs; significant costs for the purchase of a diverse and extensive range; it is necessary to purchase a large number of units of commercial equipment and other equipment; important to sell good quality and monitor the maintenance high level service.

A profitable business selling fruits and vegetables can be both in the market or in the pavilion, and on the street.

The choice of one or the other depends on:

• material opportunities of a businessman;
• the level of competition in the local market;
• who the entrepreneur is - a reseller or a manufacturer of products;
• own vehicle(truck or car);
• personal preferences;
• availability of storage space for goods;
• rental cost, etc.

Along with retail trade, many businessmen stop at organizing a large vegetable base. Its clients will mainly be entrepreneurs. Wholesale business format requires serious investment and experience in this field. Therefore, it is recommended for a beginner to start a business with a small shop.

Relevance

IN modern conditions functioning, the demand for the vegetable business is due to the following factors:

1. High demand. Vegetables and fruits are products that almost all people consume without exception. They belong to the goods of daily demand. The main range of fruits/vegetables is available to a large number of consumers.
2. No license required. Data occupation does not require special permissions from government agencies. Documentation sanitary control can be issued in a laboratory on the market or taken from suppliers.
3. Low starting investments. To open a vegetable stall, you do not need to buy expensive transport and commercial equipment, as well as form a wide product range.
4. High profitability and profitability, as well as quick payback. By selling seasonal goods in both winter and summer, you can count on high profits.
5. Minimum marketing expenses. To organize the sale of vegetables and fruits, there is no need to work on recognition.
6. You do not need to maintain a large warehouse of products. This is due to the fact that vegetables and fruits have a short shelf life and are not purchased for future use.

Description and analysis of the market

Main features Russian market for the sale of fresh vegetables and fruits:

1. Leading regions in the sale of vegetable products: Moscow (18% of the market capacity), Moscow Region (5%), St. Petersburg (5%).
2. According to the Federal State Statistics Service, 97.8 kg of plant foods per capita annually (excluding potatoes). Monthly consumption of vegetables by one Russian: Bashkiria - 3 kg, Tyumen region - 3.4 kg, Krasnodar region- 4 kg, St. Petersburg - 6 kg. According to the UN Food and Agriculture Organization, one person in Russia eats 124.2 kg of vegetable dishes per year. For comparison, for example, in the USA this indicator is - 122.9 kg, and in China - 321.5 kg.
3. Prices for vegetables and fruits sold in the northern regions are higher than in the south. Also, in warm regions, their cost is 20-30% lower than in the country as a whole.
4. Fees for individual products vary significantly throughout the year. For example, sellers ask for 70 rubles per kilogram of fresh cucumbers in summer, and 200 in winter. This trend can be traced even in the southern regions of the country.
5. The volume of domestic products on store shelves is increasing.
6. According to sociological research, 85% of Muscovites buy vegetables/fruits once or several times a week.
7. Leaders in the sale of vegetables: potatoes, cucumbers, onions, tomatoes, carrots.
8. Leaders in the sale of fruits: apples, oranges, strawberries, tangerines.
9. Muscovites most often buy plant products in supermarkets and supermarkets (71% of consumers), as well as in markets (10%).

Photo gallery

Share of buyers and frequency of purchases of vegetables/fruits in Moscow Change in the cost of fresh vegetables by regions during the year, rub./kg Regions with the highest sales of vegetables Consumption of vegetables by region (as of the second quarter of 2012) Consumption per capita by regions of Russia Share of buyers of fresh vegetables (as of June) Share of fresh fruit buyers (as of June) Places where Muscovites buy fruits and vegetables

The target audience

Description of consumers of a vegetable (fruit) stall:

sign	Characteristic
Floor	Men and women (most often women make purchases)
Age	20 to 60 years old
Social status	Average and below average
Nationality	Doesn't matter
Place of residence	Close to retail outlet
Interests, hobbies	Adhere to a healthy lifestyle, exercise
Characteristic types	For example: housewife; mom/dad; student; middle manager.

Competitive advantages

The strengths of a small vegetable / fruit stall should be:

• competent location (away from direct competitors and close to a large number of buyers);
• a well-thought-out product range (taking into account the needs of the local market);
• quality and friendly service;
• sale of fresh and ripe vegetables and fruits;
• advising clients on the positions of the presented product range;
• the correct location of the goods on the showcase;
• neat design of the counter;
• smart pricing policy.

Advertising campaign

Since the assortment of the vegetable stall is familiar to the target audience, it does not need advertising. To form your own extensive customer base, it is important to monitor the quality of service and products sold. An entrepreneur should listen to the wishes of consumers and try to bring his service and assortment to the ideal. Thus, in the area where the outlet is located, positive information about the store will be distributed, which will attract new customers.

Step-by-step instructions for opening a vegetable stall

The successful opening of a stall selling vegetables and fruits involves the consistent implementation of the following points:

1. Studying the features of entrepreneurial activity in the selected market segment. Including analysis of supply and demand, familiarity with the nuances trading activities, pricing policy competitors, etc.
2. Drawing up an assortment of goods for sale (taking into account seasonality). Consideration of the rules for their storage, determination of approximate harvest dates.
3. Search for potential suppliers of products.
4. Calculation of a business plan from scratch.
5. Determining the location of the kiosk (on the street, in the pavilion or in the market).
6. Finding and hiring a salesperson/s.
7. Purchase of equipment and the first batch of goods.
8. Obtaining a trade permit (if it is planned to organize a stall on the street).

Range

When compiling a list of products for sale, an entrepreneur needs to take into account the following nuances:

• Demand. The assortment should take into account the needs of potential buyers in the area where the store will be located.
• Saturation/variety. This will allow each client to find what he is looking for.
• Interest. The presented products should attract the attention of the target audience.
• Seasonality. In the cold season, classic goods (for example, potatoes, beets, apples or tangerines) are in great demand. And in warm weather - berries such as cherries, cherries, raspberries, strawberries, etc., as well as watermelons, melons, apricots, peaches, etc.

Basic range

Product groups	Indicative list
Roots	potato; carrot; beet; bulb onions; garlic; celery; radish, etc.
Vegetables (except root vegetables)	cucumbers; Bulgarian pepper; White cabbage; Chinese cabbage; zucchini; pumpkin; eggplant, etc.
Fruits sold all year round	apples; pears; oranges; grapefruits; kiwi; bananas; pineapples; grape; avocado; coconuts, etc.
seasonal fruits	berries (cherries, sweet cherries, strawberries, etc.); tangerines; persimmon; peaches; nectarines; apricots; melons; watermelons, etc.
Exotic fruits	rambutan; carambola; mango; kumquat; passion fruit; papaya; pomelo; figs, etc.
Greens/herbs	salad; parsley; cilantro; dill; green onions; rosemary; thyme; basil, etc.
Dried fruits	dried apricots; raisin; prunes; figs; bananas; candied fruit, etc.
nuts	walnuts; almond; cedar; cashew, etc.

Documentation

small registration process trading business in the field of fruit / vegetable sales involves the following nuances:

1. The best organizational form – Individual entrepreneurship. Compared to alternative options, creating an IP will save money during the registration of a company and simplify the process of preparing the necessary papers. It is easier to open and run such a business than an LLC.
2. OKVED - 47.21 "Retail trade in fruits / vegetables in specialized stores."
3. The optimal system for paying taxes is the simplified tax system or UTII.
4. After completing the registration of an individual entrepreneur, the company must register with the funds and statistical authorities.

For the sale of vegetables and fruits, the following documents are required:

• certificate of an individual entrepreneur;
• permission from the Sanitary and Epidemiological Station;
• conclusion from the Fire Service;
• consent of local authorities (in the situation of placing a kiosk on the street);
• certificates for the products sold.

Location and premises

Parameters for choosing a place to place an outlet for the sale of fruits / vegetables in the stall format:

• high permeability of potential buyers;
• location near the stalls where goods are sold, the consumers of which are the necessary target audience (for example, a bakery, Butcher shop, confectionery and so on.);
• remoteness from shops, kiosks, counters and other places where similar products are sold;
• good approach to the shop;
• availability of car parking nearby.

The optimal area of ​​​​the stall is 8-10 square meters. m.

To get the maximum profit, the entrepreneur needs to organize several outlets in different parts of the city.

Practice shows that if it is not possible to store goods in the place of their direct sale, then even a small business will need a warehouse.

In this case, fruits and vegetables can be stored in:

• utility room of your own house/apartment (for example, basement, storage room or balcony);
• (with or without heating);
• truck;
• rented premises near a retail outlet.

Equipment and inventory

List of equipment for a street vegetable stall:

Name	Approximate prices, rub.
Kiosk	40 000
Cash machine	18 500
Scales	6 500
Cart	3 000
Showcase shelves	10 000
Counter	3 000
Shelving	5 000
Chairs	2 000
Truck (used)	400 000
Inventory: knives, containers, boxes, buckets	5 000
Air conditioner	20 000
cooling chamber	15 000
Other equipment, inventory	12 000
Total:	540 000

Photo gallery

Cargo gazelle - 400,000 rubles Scales - 6,500 rubles Kiosk - 40,000 rubles Cash register - 18,500 rubles

Staff

In order for the stall to work seven days a week, you will need to hire two sales assistants. Save money on wages loader, driver and accountant is possible due to the fact that the entrepreneur himself will take over their functions.

Basic requirements for job seekers of the vegetable department seller:

• knowledge of the range of goods and the features of its sale;
• experience in trade is preferred;
• sociability;
• goodwill;
• attentiveness;
• courtesy with the client;
• cultural speech;
• neat appearance;
• no criminal record;
• having a medical book.

Suppliers

Product suppliers can be:

• domestic and foreign agricultural producers;
• wholesale fruit and vegetable bases;
• resellers (private intermediaries between farmers and sellers).

In addition, an entrepreneur can sell products grown on his farm. In this case, it will be more profitable to combine the sale of your own vegetables and fruits with goods purchased on the side. For example, if bananas do not grow in Russia, then they should be purchased from private intermediaries or wholesalers.

Key criteria for selecting reliable suppliers:

• low prices (discounts);
• good product quality (there are documents for the entire range sold);
• availability of goods in the required quantity;
• providing quality assurance;
• optimal delivery times;
• the ability to place an order for the supply of certain types of goods;
• a wide range of;
• good reputation.

The video tells how to choose the right supplier of vegetables and fruits for your own outlet. Filmed by the channel: "Mikhail Balandin".

Financial plan

Financial planning of a business project for a stall selling vegetables and fruits was made on the basis of the following data:

Index	Meaning
Business Format	Small outdoor stand-alone kiosk
Location	Russia, a city of a million people in the Central Federal District, a residential area
Organizational form of business	Individual entrepreneurship
Stall	Area - 8 sq. m. (there is an opportunity to store goods in the premises of the outlet)
Specialization	Universal (selling a classic set of products)
Availability of own production	No
Suppliers	Wholesale urban base and regional greenhouse
Staff	two sellers
Working mode	No days off, from 10.00 to 19.00
Functions performed by the head	Some responsibilities: Accounting; formation of tax and other reporting; submission of documents on the activities of the company to the relevant government agencies; selection and purchase of goods; loading and unloading of products and their transportation; export and delivery for disposal of spoiled fruits / vegetables.
The target audience	Description: men and women living in a residential area; average age - 30-45 years; wealth level is average.
Marketing	A bright sign and several themed posters are required to decorate the kiosk

How much does it cost to open?

Capital investment in own business:

Expenditures	Approximate prices, rub.
Registration of individual entrepreneurship	5 000
Preparation of documents and registration of permits	20 000
Purchase of fixed assets and inventory	540 000
Rent land plot under the stall (for three months)	90 000
Arrangement of a kiosk	10 000
Marketing costs	20 000
Salary with accruals (for two months)	85 000
Purchase of goods	100 000
Other costs	10 000
Total	880 000

Recurring costs

Every month, to maintain the business, the entrepreneur will make the following expenses:

Expenditures	Approximate prices, rub.
Rent per place	30 000
Communal expenses	5 000
Renewal of the product range	100 000
Salary (with tax deductions)	42 000
Advertising	3 000
Depreciation	2 000
Fare	5 000
Write-off of damaged goods	5 000
other expenses	3 000
Total	195 000

Income

The calculation of the performance indicators of the vegetable stall business idea was made on the basis of the following data:

Main financial indicators project:

Parameter	Meaning
Average monthly revenue in the first year	315 000 rubles
Average monthly revenue in the second year	378 000 rubles
Annual revenue for the first year of operation	3,780,000 rubles
Annual revenue for the second year of operation	4 536 000 rubles
Average monthly profit in the first year	120 000 rubles
Average monthly profit in the second year	163 000 rubles
Annual profit for the first year of operation	1 440 000 rubles
Annual profit for the second year of operation	1 956 000 rubles
Business profitability in the first year	38%
Business profitability in the second year	43%

Calendar plan

Calendar schedule for the implementation of the main activities of the vegetable stall business plan:

Stages	1 month	2 month	3 month	4 month
Collection of information about the functioning market	+
Studying business features	+
Formation of a detailed business project from scratch	+
Collection of documents for registration of individual entrepreneurship	+
Legal registration of the activity of a vegetable shop	+
Finding a place to place a stall	+
Obtaining permission for the location of the kiosk in the selected territory (including the execution of a lease agreement)		+
Equipment selection		+
Purchase of equipment		+
Carrying out work on the repair of the stall, its design and installation of commercial equipment		+
Search for suppliers/partners	+	+	+
Hiring workers		+	+
Supply of fruits and vegetables for filling shop windows			+
Obtaining permissions from supervisory services			+
Kiosk opening				+

Risks and payback

The main risks of a vegetable shop business project:

Risk	Characteristic	Probability
Losses from damage to products (for example, loss of presentation, taste, decay, wilting, etc.)	To prevent this risk, it is important: buy quality goods (not overripe and not rotten); carefully transport products; correctly organize storage conditions (for example, temperature conditions, product proximity, air humidity, etc.); sell goods with low quality characteristics at a reduced price; competently care for vegetables / fruits (for example, remove rotten fruits so as not to infect neighboring ones); buy products from trusted suppliers.	high
Big competition	Main competitors: convenience stores or chain outlets that have a vegetable / fruit department; hypermarkets; food markets. In order to succeed, the entrepreneur must take care of the formation of the competitive advantages of his mini-trading enterprise.	high
High costs of maintaining a stall in winter	Since a stand-alone kiosk needs to be heated to maintain the desired temperature during the cold season, this leads to an increase in overhead costs.	high
Rising purchase prices	An increase in the cost of goods can be caused by: shortage of certain products; bad harvest; increased producer costs (for example, diesel and electricity); imposing restrictions on imported imported goods etc. To maintain a customer base, an entrepreneur must adjust the assortment of his shop and try to find new suppliers.	high
seasonality	It is important to offer the buyer seasonal goods. If, for example, in winter there are no fresh strawberries and cherries, but there are tangerines and persimmons, then they can diversify the range of products.	Average

The payback of a small business selling vegetables and fruits will be 9-12 months.

If a person plans to start his own business, then he must decide in advance on the direction of activity. Most often, novice entrepreneurs choose the sales sector, which involves the provision of intermediary services. Trading vegetables and fruits as a business is considered a profitable activity that can bring high income throughout the year. Usually it is carried out in the market or in a separate store. You can sell different types vegetables and fruits, which are in high demand throughout the year. The profitability of such a business with a competent choice of a trading place and optimal pricing can reach 60%.

Is it profitable to engage in this activity?

Retail and wholesale trade in fruits and vegetables is a really profitable and interesting activity. But the disadvantage of this line of business is that the food products sold have a short shelf life, so they quickly fade and lose their attractive presentation.

But even in the presence of high risks and dangers, this type of activity can bring good income. For this, some nuances are taken into account:

• you can sell goods on the market or in a separate pavilion;
• you should choose a place for trade with high traffic, which will be convenient for many potential buyers;
• it is necessary to select the best suppliers offering really fresh goods at competitive prices;
• It is desirable to set the margin on the same level with competitors.

The most relevant is the opening of a grocery store, and in it you can offer customers not only vegetables or fruits, but also many other goods.

If a wide trade in large lots is chosen for work, then you will have to work with stores. To do this, it is advisable to open a full-fledged wholesale and retail center. Such wholesale trade in fruits and vegetables can be a source of high income. However, for start-up entrepreneurs, this prospect is better left for the future, since sufficient experience is already needed here.

Business Pros

Trading vegetables and fruits has its advantages. It has the following advantages:

1. It is not necessary to invest in this activity a large amount Money so you can start with minimum investment even without a bank loan.
2. There is no need for a significant stock of goods, as the products sold are perishable, which ensures that there are no "frozen" funds.
3. Fruits and vegetables are high-demand commodities, which are in high demand not only in summer but also in winter.
4. The cost of such products is considered low, so anyone can afford it, which helps to focus on potential buyers of any income.

If you open a small shop specializing in the sale of plant products, you can expect a payback within just three months.

Flaws

Trading vegetables and fruits as a business has some significant disadvantages. These include:

• Risks. If optimal conditions are not created in the store, then the products will quickly deteriorate or lose their optimal appearance due to improper storage, which will certainly lead to significant losses.
• There is fierce competition in this industry.
• If it is illiterate to make purchases, then the products will quickly deteriorate, which will reduce the profit of the entrepreneur.

Therefore, the conduct of this business should be approached responsibly and deliberately.

Analysis of the market situation

Before investing in a business, you should carefully analyze the market. The information obtained will make it possible to determine whether the sale of vegetables and fruits on the street will be effective or whether it is advisable to conduct it in a pavilion or store. Standard market analysis shows:

1. Cities of federal significance are leaders in the sale of such products;
2. Prices for goods in the northern regions are higher than in the south.
3. The cost of different vegetables and fruits varies significantly within one year.
4. The target audience includes buyers of various financial condition And social status.
5. Preference is given to products grown in Russia.
6. The highest demand is set for potatoes, carrots, cucumbers, tomatoes, apples, tangerines and strawberries.

Inhabitants major cities usually trust stores, so selling on the market becomes unprofitable every year. Pavilions for selling vegetables and fruits are in demand, which offer fresh products and a good assortment.

Business registration rules

For fruit and vegetable retailing to be legal, the following requirements must be met:

• Most often for this kind of business, IP registration is carried out.
• It is important to obtain permission for this process from the SES, the fire inspectorate and Rospotrebnadzor.
• Registration is carried out within 5 days, and during the preparation of the application it is important to choose correctly OKVED codes and the taxation system.
• For such work, UTII or USN is ideal.

IP registration is carried out at the department of the Federal Tax Service at the place of residence of the entrepreneur. Standard documents are required for the trade in vegetables and fruits, so you should only have a certificate of registration of an individual entrepreneur, as well as permits from various state authorities.

The nuances of choosing OKVED codes

It is important to correctly choose OKVED codes for trading in vegetables and fruits. These include:

• code 46.31 - trade in vegetables and fruits;
• code 46.31.1 - wholesale sales of products;
• code 46.31.11 - sale of fresh potatoes;
• code 46.31.12 - sale of other fresh vegetables.

All of the above data should be listed in the application, which, with a copy of the passport and a receipt for payment of the fee, is transmitted to the FTS office at the place of residence of the future entrepreneur.

How to choose a place to work?

The profitability of a business related to retail trade depends on the competent determination of the location for doing business. There are several options for this:

• trade in the market for vegetables and fruits is suitable for small towns;
• the sale of goods from the car, and this option is usually used for sales on weekends;
• work in a kiosk or a full-fledged store.

More comfortable and enjoyable work is considered to be an activity carried out in a fully equipped with all the necessary premises. You can equip a store on the ground floor of a residential building or use a separate building. Products offered in small pavilions are in demand. But grocery store should be located in a high traffic area.

Rules for creating the optimal assortment

The more different vegetables and fruits will be offered, the higher the likelihood of getting really significant income from such activities. When compiling the list, consider the following guidelines:

1. The range should be winter and summer.
2. In cold weather, there is a high demand for classic products, represented by potatoes, apples, carrots and tangerines.
3. Even during a period of reduced demand, as many products as possible should be offered - if the buyer knows that the store sells a limited amount of vegetables or fruits, he will prefer to go to the supermarket.
4. During the summer, seasonal products are in demand, represented by watermelons, melons, plums, apricots and even exotic fruits such as passion fruit, pineapples or mangoes.
5. Of the vegetables during this period, zucchini, pumpkins and eggplants are in demand.

The most popular are cucumbers and tomatoes, which are purchased both in summer and in winter. Therefore, they use a high margin.

What equipment is required?

Trade in vegetables and fruits as a business involves the installation of special equipment. Only in this way will it be successful and profitable. Commercial equipment includes:

• refrigerated showcases on which the goods sold are attractively stacked;
• refrigerated storage chambers, they create the optimal temperature for the content of products;
• if it is planned to sell frozen fruits, vegetables or berries, then freezers are additionally required.

All equipment must be of high quality and purchased from official manufacturers or dealers. Otherwise, it is highly likely that the equipment will not be suitable for the planned activity in terms of its characteristics.

The nuances of attracting buyers

For the development of a stall or a store, it is not required to carry out a full-fledged advertising campaign. To attract buyers, you can use the following methods:

1. Creating a bright outdoor advertising.
2. Handing out leaflets on the street.
3. Attractive product display.
4. Offering a deep and rich assortment.

Word of mouth is considered the most effective way of advertising, so the entrepreneur must try to ensure that all buyers are satisfied with the range and services offered.

What competitive advantage can be created?

A fairly profitable and interesting way to earn money is the trade in vegetables and fruits. An individual entrepreneur engaged in this activity must create certain competitive advantages allowing it to stand out from its main rivals. The following tricks can be used for this:

• Productive place to work. It is advisable to choose a room located at a distance from other supermarkets and markets.
• Thoughtful and interesting range of products.
• Selling not only fresh vegetables or fruits, but also frozen products.
• Involvement of experienced and responsible sales consultants.
• Proper display of goods on display.
• Optimal pricing policy.

You can attract buyers with affordable prices, a good assortment or the freshest products.

Choice of workers

There are many rules for the fruit and vegetable trade, but for a successful operation, it is important to correctly select employees. Sellers must have the following qualities:

• financial literacy;
• attractive and neat appearance;
• communication skills and a sense of tact;
• cultural speech and attentiveness.

In a small store, only one employee is enough to perform the functions of a seller, cashier, cleaner and consultant.

Business Startup Costs

To open such a business, you will need to spend about 756 thousand rubles. This amount is required for the following purposes:

• IP registration - 5 thousand rubles;
• design permits- 10 thousand rubles;
• purchase of commercial equipment - 450 thousand rubles;
• rent of commercial premises for one month - 50 thousand rubles;
• repair of the premises - 25 thousand rubles;
• advertising costs - 10 thousand rubles;
• employees' salaries per month - 56 thousand rubles;
• initial purchase of goods - 130 thousand rubles;
• other expenses - 20 thousand rubles.

Monthly expenses are about 200 thousand rubles.

Business payback

Average check in such a store is about 300 rubles. The number of buyers per day is within 45 people. The sales growth rate is 15% per year. The margin on the goods sold is approximately 60%.

Monthly revenue averages 405 thousand rubles. Therefore, the average net profit equal to 205 thousand rubles. Such income is considered quite high and optimal for many entrepreneurs.

When opening a business based on the sale of various vegetables and fruits, one should be aware of some risks that negatively affect the results of operations. To prevent them, you should follow certain rules:

1. It is important to choose your suppliers wisely. If low-quality, unripe or completely rotten goods are sold, this will lead to a significant decrease in the number of regular customers.
2. Transportation of products must be carried out carefully and quickly, therefore, in cooperation with transport companies it is necessary to focus on the most responsible firms.
3. The retail space must have optimal equipment, providing a suitable temperature regime for the product, otherwise it will quickly deteriorate.
4. If you want to quickly sell a product of low quality, then a significant discount should be offered on it. It is not permissible to hide existing defects from buyers.
5. It is necessary to carry out competent care of the products, therefore, rotten fruits should be removed in a timely manner and the goods should be optimally distributed in the windows.
6. The place to work should be chosen in such a way that it is located away from the main competitors.
7. If you plan to work throughout the year, then when choosing a kiosk or pavilion, you should take care of heating the room in advance.
8. Depending on the season, prices for different goods should change.

The payback of such a business varies from 5 to 12 months. If you take into account the advice of experienced entrepreneurs, then you can count on the creation of a truly relevant and bargain shop generating significant income.

Conclusion

A business based on the sale of fruits and vegetables is considered a profitable activity if you choose the right assortment, choose the best place to work, and also sell goods at affordable prices. For work, a point on the market or a separate room, necessary for the formation of a full-fledged store, is suitable.

To get high profits, it is important to purchase high-quality equipment, as well as choose trusted suppliers. Applying the advice of experienced entrepreneurs, you can recoup your investment in just a few months.

At proper organization, a business based on the sale of vegetables and fruits will be stable. The demand for food is always constant, because people must replenish their vitality through nutrition. Even in times of crisis, everyone finds money for food and strives not to save on vitamins, since it is these factors that determine human health and the availability of energy, which is so necessary to ensure a normal level of life. The advantage of this type of business is that opening a small store is not difficult, expressed in obtaining permits, in obtaining expensive leases and in large-scale financial investments.

Vegetable and fruit business

planning entrepreneurial activity in the vegetable-fruit direction, it is recommended to familiarize yourself with its nuances, which may affect the performance of the outlet. When you open it, you need to strive to earn a positive reputation in the eyes of potential customers. To attract them, you should first think over and correctly form the assortment range. You will not be able to earn much by offering several positions of domestic products. Its assortment needs to be expanded with greens, mushrooms, dried fruits and exotic imported fruits.

The effectiveness of entrepreneurship directly depends on the location of the outlet and on the design of the window. It is best to locate a store or stall close to residential areas, in areas with high traffic, but at a distance from competitors.

Seasonal demand and the formation of an assortment range

The business of selling vegetables and fruits is seasonal.

IN pre-holiday days people buy imported fruits such as bananas, tangerines, oranges and kiwis. In winter, apples and the entire pre-holiday assortment are popular. In summer, seasonal fruits and berries should be laid out on the window, not forgetting to decorate them appetizingly using trays and plastic molds. Strawberries, grapes, currants, raspberries, watermelons and melons will be popular. Vegetables such as potatoes, carrots, beets, onions and garlic are in demand at any time of the year, so the entrepreneur needs to make sure that they are constantly present in the assortment range.

Business planning

In the spring, the cost of goods always increases by 60 percent. At this time, consumers prefer to buy fruits, juices, dried fruits, herbs and the first vegetables needed to provide the body with vitamins. In the autumn, you can count on bulk purchases of customers for storage in the cellar, so you should include such an option as wholesale in your trading style.

What knowledge is needed

The entrepreneur must have information about the harvest time of each vegetable and fruit in order to purchase them at a low cost.

When dealing with the question of how to open a vegetable store from scratch, you should study the characteristics of the products, their varieties and storage rules. Such knowledge will allow giving recommendations to buyers who doubt their choice. Additional information to consumers will help increase the rating of the outlet, since it is always a pleasure to communicate with a sociable and competent person who is ready to help with advice.

Suppliers

When compiling a business plan for a vegetable store, you should include a section on finding a supplier. Do not plan to cooperate with farms, since they offer a limited range of products, the price of which, most likely, will not be loyal, due to the purchase of an insufficient, in their opinion, batch of goods. Products are recommended to be purchased at wholesale bases, because there you can buy a wide range of favorable price, since wholesale prices begin to operate after the purchase of several tens of kilograms.