What sells well in the autumn-winter period. High-margin goods: rating

There are some activities that you can only do at certain times of the year. It's autumn now. What can you do to have fun and make a profit?

Consider the types of seasonal business in the fall that have been relevant every year for many, many years. Many types of autumn entrepreneurship are only becoming more profitable every year.

Types of seasonal business in autumn

Collection and sale of walnuts

Ideal: without investing anything, get the proceeds. It practically can work out with this kind of activity. You do not need to grow anything yourself, just collect the gifts of mother nature. Look around, there are many wild walnut trees around. True, this still applies more to the southern regions of our country, for example, the Krasnodar Territory. You do not invest anything if you collect yourself. But the profit will also be smaller, since you simply cannot physically collect large volumes. You can advertise and there will be more than enough assistants. The cost for the collection is approximately 50 rubles. per kilogram. Then the nut must be cleaned. Here you can also manage on your own or try to attract friends or children. average cost peeled nuts ranges from 150 rubles. up to 350 rubles After the preparatory work, you can sell nuts through Internet resources, or take them to stores or sell them on the market yourself. You can also harvest and sell mushrooms and berries.

Also very relevant for some regions of Russia is the collection of pine nuts. On the day you can independently earn about 5000 rubles.

Renting out housing

And what about seasonality? Moreover, you will rent housing to students who have just arrived to study and cannot or do not want to live in hostels. You will not rent your own housing, although this is also possible variant. Prepare a database of apartments for rent. Choose the ones that are within walking distance educational institutions and start their systematic bypass, agree with the owners. And then you can advertise. The cost of the service is approximately 4% of the transaction amount, which are withheld from both landlords and tenants.

Making decorative decorations from leaves, cones, acorns

If you want something, then you are looking for ways to achieve it, but if you don’t want it, then - the reasons why something does not work out for you. So it is with business. If you want to make money - take and use a variety of ideas. You get the material for free, right from under your feet. Then go and resort to the help of numerous Internet resources, there you can find a huge number of ideas for inspiration. For example, recently bouquets of dry autumn leaves. Realize your work also via the Internet, or hand it over to souvenir shops, household products.

Sale of school supplies

It is worth noting here that this type of business requires initial capital and material investments. You will need to rent a sales area, purchase office supplies and everything related to the school. But they will pay off handsomely. Before school, especially in the last days, parents take everything. You can engage in this type of trade later. The main thing is to consider the location of your outlet.

leaf cleaning

At first, fallen leaves are beautiful, then it becomes a problem, and few seek to clean them up themselves. You can help such people. But first, material costs will be required: a shovel, a broom, a vacuum cleaner for cleaning leaves (you can try to rent it). Advertise and wait for orders.

Sale of fertilizers

This type of earnings smoothly flows from the previous one, which as a result can bring you double profit. Collected leaves, helped people, earned. Do not rush now to take them to the landfill. Recycle the material, pack it in bags and sell it as fertilizer. There will be many applicants. If you have at your disposal not only yourself, but also special equipment, then you can reach the level of cooperation with large agricultural enterprises.

Buying and selling potatoes, apples

Very often producers cannot meet with consumers. In the villages in autumn, and even with a good harvest, there is an overabundance of these fruits. So why not go to the villages and buy products at the lowest prices. Then realize it in the city for more high prices. You get profit immediately.

Firewood

Of course, the best period for preparing firewood is summer, but autumn is also a hot season, since it is in autumn that many begin to realize that cold weather will soon (or already).

You will need a chainsaw, a truck or tractor for transportation, and a permit for cutting firewood.

picking mushrooms

This is the most low-cost business and always profitable, since there are a lot of mushrooms in autumn, especially autumn mushrooms. Mushrooms are always in high demand.

If some methods are irrelevant at this time, i.e. it's too late to start, then you can prepare for entrepreneurship next year.

Someone loves a seasonal business, others are wary of it, citing the fact that it does not bring a permanent income. But one thing can be said with certainty - such ideas of your own business are popular both in our country and abroad. Some time ago, we published a material in which we talked about the most interesting, in our opinion, summer business ideas. Judging by the number of views, our readers liked the material. Therefore, we decided not to stop there and created a review of the best autumn business ideas.

1. Harvesting and selling walnuts. Although, by implementing this business idea, you will receive profit only in winter, it can still be attributed specifically to the autumn period. Because you need to start in the fall. If you often visit supermarkets, then you probably notice that prices for some products skyrocket in winter. Take, for example, walnuts. This is an incredibly nutritious and very healthy product. Widespread in many regions of our country. For example, in Krasnodar Territory. Very often, walnut trees grow in the wild, and no one even pays attention to them. But the collection and further sale of walnuts can become a very profitable business.

You can collect them either on your own or with the help of local residents. To do this, it is enough to organize a nut collection point and give a small ad in the local newspaper. Unpeeled nuts can be taken at 50 rubles per kilogram (wholesale). The final price depends on your region. If you have walnuts at every step, then the cost of admission may be even lower.

Next, you need to peel the nuts from the shell. Neighbor boys who are not averse to earning a few hundred rubles will help you with this. You can, of course, on your own, but you won’t be able to master large volumes. From 10 kg of crude product, you can get about 5 kg of goods ready for sale. The cost of peeled nuts in supermarkets in winter is from 150 to 350 rubles per kg. That is, an average of 250 rubles / kg. Of course, the wholesale price at which you sell nuts to supermarkets will be lower, but even this can significantly improve your financial situation. In addition, you can organize your own point of sale or open an online store selling walnuts.

2. Housing for students. Autumn, as you know, is the time when students from all over the country rush to their home universities. Someone continues their studies, and someone is just preparing to plunge into the crazy world of students. And he faces one of the main questions. The issue of choice of housing. There are not enough dormitories for everyone, and even such conditions do not suit everyone. And the search for apartments and cottages begins, where one could spend several years of his youth.

Two business ideas flow from this need. First, you can offer housing for rent. But, it is difficult to attribute this to a seasonal business. Second, you can help students find suitable housing. But this is a full-fledged autumn business. Yes, some students think about housing at the end of the summer, but there are many others. Those who start looking for a place to live already during the first semester. This is how they become your customers.

For implementation, you will need a database of apartments with prices, phone numbers of owners, a description of the condition and equipment. You can personally walk around the houses located within a kilometer from the university and chat with the owners.

You will receive income from both students and landlords. You will help one to rent a house, and the other to rent. And for this you can take 3-5% of the transaction amount.

3. Point of sale of school supplies. Most relevant in late August early September (although you can continue trading all year round). So we will also attribute this idea to the autumn types of business. You must have noticed this trend. Before each school year in the markets, in shopping malls, hypermarkets are beginning to expand their activities point of sale of all kinds of school supplies. The range of goods is impressive - everything is here - from school uniform and shoes to erasers, pencils and notebooks.

It must be said that parents who are always in a hurry to equip their children sweep away everything in a few short weeks. It remains only to choose what to trade and rent the area.

4. Making bouquets from autumn leaves. It turns out that you can earn on the leaves. You just need to approach the matter correctly and show all your creative potential. If you go to the forums of those who like to make crafts with their own hands, you can find a lot of interesting things there. And some of the ideas seen there can be implemented as a business.

Take a look at the image. Isn't this a masterpiece of manual craftsmanship? Isn't it possible to sell something like that, like ordinary bouquets of flowers? It seems to us that such crafts are simply in demand among those who like to give unusual, creative gifts. In addition, the material for such bouquets lies under our feet. It remains only to learn how to collect bouquets. And with this you will be helped by step-by-step lessons that can be found all on the same forums.

5. Leaf Cleaning Business. Autumn is the time when the leaves on the trees turn yellow and then fall off. Undoubtedly, carpets made of multi-colored leaves look very, very beautiful. But a few days pass, the leaves lose color and shape and turn into heaps of rotting mass. Which needs to be removed. And faster. Especially in yards.

Why not a business idea? There is a need for the population to clean their plots from dry leaves. It remains only to purchase the equipment necessary for cleaning (vacuum cleaner for cleaning leaves, shovel, broom), negotiate with the “garbage truck” and order an ad in the local newspaper.

If you do the work well, and take a small fee, then there will be a sufficient number of applicants.

6. Buying and selling vegetables and fruits. Autumn is the harvest time for a wide variety of crops. If we talk about vegetables, then potatoes will hold the palm. As for fruits, there are a lot of apples in autumn. All this is presented in abundance in villages and villages. And most of all they want to receive - residents of cities.

So why not become a mediator? You go to the village, buy, for example, potatoes, at 10 rubles per kg. Then you return to the city and sell the root crop for 25-30 rubles per kg (the price depends on the variety). The same scheme works as in the case of nuts, only here you can act without waiting for winter.

7. Dry leaves as fertilizer. We have already talked about the leaf harvesting business above. Here it is worth continuing. Instead of taking the “fall litter” to the landfill, it can be recycled, bagged and sold as fertilizer. Gardeners will become the main consumer audience. If you can pull large volumes (and here you will need workers and special equipment), then you can find customers in the face of large agricultural enterprises.

The leaves contain a huge amount of all kinds of nutrients and minerals that many knowledgeable gardeners have long used in their gardens. And the best part is that leaves are completely free. Moreover, many are willing to pay you to take the material for your future product.

On this, our TOP of autumn business ideas has come to an end. It remains only to wish the implementation of the plan and the achievement of great success in business. And very soon (in a few months) you will find the top of the best winter business ideas.

What is "locust strategy" and "range adjustment"? How does the seasonal factor affect retail sales and how to maximize revenue during this period? Find answers to these questions in our next article.

Seasonal factor in trading

All companies have different business strategies, but it is not uncommon for stores when sales are affected by a seasonal factor.

At different times of the year, demand for certain products drops to zero, and then novice entrepreneurs start to get nervous, but experienced retailers are no longer surprised by this seasonal factor in trading.

Some stores rely specifically on the high season: for example, a fireworks company, just a few weeks before and after the new year, can make revenue comparable to the year of operation of the trade enterprise.

At the peak of consumer activity of seasonal goods, businessmen receive "surplus profits". Other stores are trying to sell goods in accordance with the season or switch to other activities.

A decrease in demand for goods under the influence of seasonal factors is noted by almost 90% of stores in various directions.

"Seasonality" in marketing refers to economic process, directly related to the change of seasons, as well as holidays, weather factors, shopping habits and consumer stereotypes.

Marketers distinguish three main types of "seasonality":

  • "hard" seasonality - is directly related to certain events, events, dates, and after their onset, the product loses its relevance.
    For example, this is the Easter holiday, when the population buys Easter cakes and chicken eggs in large quantities, or Valentine's Day, when valentines, soft toys, pictures of hearts, etc. are popular;
  • "moderate" seasonality - does not cause significant damage to the business, since the decline in demand within the framework of such seasonality is no more than 20%, and the enterprise will remain "afloat".
    But in any case, it is correct to take into account moderate seasonality in the annual accounting planning of the store;
  • “Bright” seasonality is the most common type of seasonality among stores. The decline in demand in such a "bright" seasonality can be up to 40%.
    In this case, it is necessary to take measures to increase sales in the off-season, so that the store remains afloat and does not go bankrupt.

During the season, it is important to serve customers quickly and without errors, the program for automating the work of the Business.Ru store will help you with this. Thanks to it, you will be able to sell both in stock and arrange goods on order. Automatically calculate sales prices, set individual discounts and markups for products.

How to manage sales in a seasonal business. Video

Sale of seasonal goods: how to support sales in the off-season


We diversify activities

One of the most effective ways to support sales of goods in the off-season is to reorient business, markets, expand the range of products in order to obtain economic benefits.

In order to survive in the harsh conditions of the economic crisis, a trade enterprise today needs to sell goods in several different directions, in other words, the business needs to diversify.

But in order to make sense of business diversification, an entrepreneur at the initial stage must assess all the risks, set clear goals and determine the resources that are planned to be attracted. good example diversification are shops that sell Christmas trees in winter, seedlings in spring, and flowers in summer.

Keep in mind that seasonal goods may lose demand. This risk is especially true for food products that will expire if they are not purchased on time.

Notify customers about the seasonal sale through the built-in email client. This service is available in the Business.Ru store automation program. The system will prompt the results of the mailing - the number of sent letters, the percentage of delivered and read.

Launching new items for sale

If you are facing a seasonal drop in demand for items sold in your store, it is not a bad option to take care of the launch of new products or unusual seasonal offers in advance.

The best months for this are July and January - they are the most "dead" in the winter and summer seasons, there are no special events and events, which means that your new bright product or product will attract more attention from buyers.

It is during these months that you can try to interest buyers with discounts or gifts, drawing their attention to the fact that the sale of a unique new product begins, accompanied by nice bonuses. By “promoting” new items in this way, it will even be possible to overestimate their prices a little.

We hold sales

It is also widespread among enterprises retail method of selling goods during the off-season. Many retailers believe that it is better to sell all goods that are “dead weight” in warehouses during the off-season, put them into circulation even at a slightly lower price.

Bright signs: "Sales of seasonal goods!" attract the attention of buyers and sell snow shovels in the store non-food items it will be possible in the summer, and swimwear in a clothing store attractive prices- and in winter.

Adjusting the assortment of goods

Another rather profitable way to stimulate demand for goods in the off-season is to adjust the assortment. To do this, the company must "adjust" its range of goods for each season.

For example, for an enterprise Catering this is the introduction of "warming" drinks and dishes in the winter, or vice versa, the sale of cooling drinks, okroshka and jelly in the hot winter months.

That is, a trade enterprise should not focus on selling "illiquid" goods during the off-season, it is necessary to devote all its efforts to the sale of "trading" products. It is due to its sale in the off-season that the store will be able to stay afloat.

Hello dear reader! I am glad to welcome you to the vastness of our business magazine.

Recently, my colleagues and I thought about the question of what is the most popular product in Russia. I think every thinker sooner or later comes up with this question. Personally, he began to torment me from the moment we decided to launch our online store, but that's another story.

Usually one question causes a series of subsequent ones, so today there will be not only the top-selling goods in Russia, Ukraine and the CIS - we will also consider with you:

  1. trending goods in online sales;
  2. what is in demand on bulletin boards (www.avito.ru);
  3. top 10 purchased goods worldwide;
  4. What's on this moment bought by a Slavic brother in China (using the resource ru.aliexpress.com).

Purpose of this article- general development, expansion of consciousness. You will learn how to analyze the demand for a product and its seasonality using publicly available Internet tools, and most importantly, you will be able to show off your new knowledge to your comrades. Let's start!


The best-selling product in Russia and Ukraine

This information is unlikely to help you find a niche for your store, but at least it is interesting. You have a minute to think for yourself which product is the best-selling in Russia.

And no, the answer is not food, not cigarettes, and not even alcohol, but we buy it almost every time we go shopping to the store or to the market. In general, the purchase of this product occurs on the machine. Guessed?

So, the title of the best-selling product in Russia is the usual plastic bag. Even on such a seemingly insignificant product, you can make millions of rubles.

The world has already begun to realize that polyethylene products cause great harm to the environment. environment. The problem is that polyethylene does not decompose for a long time, and this leads to the death of 1 million birds, 100,000 marine mammals and a huge number of schools of fish. In the US and Europe, plastic bags began to be abandoned.

What to look for when choosing a product for sale?

If you are interested in a product for sale, you should go the other way. You should not look for the most popular product that is bought by the population in “cars”. First of all, we need to look at the prospects and profitability - our product must also be ready for adverse conditions, since economic crises is not uncommon now.

The list of the most purchased goods in Russia includes the following:

  • shallow Appliances;
  • electrical goods;
  • sanitary goods;
  • everyday tools;
  • household chemicals;
  • clothing and footwear;
  • childen's goods;
  • other goods of daily use.

Let's go through the list of the most popular products:

  • meat (beef, pork, chicken, turkey);
  • semi-finished products;
  • chicken eggs;
  • frozen seafood (fish);
  • vegetable and butter;
  • cow's milk;
  • flour and pasta;
  • sugar and salt;
  • Black tea;
  • cereals (buckwheat, rice, millet, oats);
  • vegetables (potatoes, carrots, onions, cabbage);
  • apples, bananas.

something has more demand, something smaller. How to decide?

  1. Focus on your interest and think about what is closer to your heart.
  2. Everything is known in comparison: in order to make a choice in favor of a particular product, analysis is needed (this will be discussed in a separate article).

It is beyond the scope of the article, so we will consider in more detail this problem next time. And now we will begin to rank the most purchased goods by Russians on the Internet. Go!

Top best-selling products on the Internet in 2017

The Internet is a large and interesting market, for three reasons:

  1. now the Internet coverage in Russia is about 74%, while there is a constant growth;
  2. share of older users age group also increases;
  3. mobile Internet audience rushes at space speed (30-40% of people access our site from smartphones or tablets).

70% of all Russian Internet users have logged in at least once since mobile device- a year ago, for example, this value was 56%.

What is the reason for such a rapid growth of the Internet? Along with it, the demand for goods and services is increasing, and this is what we need. Next, we'll look at:

  1. the most demanded and popular goods in online stores;
  2. the most trendy and popular products on one-pagers for today.

1. Search for a product in demand for an online store

In an attempt to keep track of the most popular and popular products in online stores that are best bought by the population in 2016, we came up with the following top 10 list.

  1. Small household appliances today are the leader in online sales. The low price and compact dimensions make this product almost ideal (but this product is not suitable for sale in your online store).
  2. Perfumes and cosmetics .
  3. Mobile devices.
  4. Laptops and tablets.
  5. Internet gifts and toys.
  6. Licensed software.
  7. Clothing and footwear.
  8. Books. Surprisingly, paper books are still popular. It would seem that they are expensive, besides, there are many sites where you can download literature of interest in electronic form for free. However, this does not prevent paper books from being sold.
  9. Booking tickets online. You can't imagine how many planes are in the air right now (whenever you have a free moment, go to flightradar24.com - this will expand the boundaries of your consciousness).
  10. Large home appliances.

Most of the listed products will not work if you are going to open an online store from scratch. Problems and breakdowns can arise with equipment, and in order to earn normally, you need to order in bulk. Unrealistic to compete with major players, which take goods in bulk and sell at a price typical for ordinary stores.

2. One-pager: what is it and why is it needed?

One-pager, landing page, landing page, landing page - these are all synonyms.

There is such a category as wow-goods (in Russian wow = wow) - goods of impulse demand. Have you ever walked past a store or kiosk, saw an advertisement for a product on TV or the Internet, and you immediately wanted to buy it, although before that you didn’t even know it existed? It is highly likely that this was a product from this category. TV stores also often sell wow goods. Here are some examples:

  • effortless slimming belt;
  • simulators that pump muscles without your participation;
  • all kinds of savers of water, light, fuel, etc.;
  • creams to increase something;
  • copies of branded watches, iPhones.

Are you familiar with the concept of CPA networks, affiliate marketing and traffic arbitrage? If not, this will be a separate detailed article. In short, a CPA network is an intermediary between a webmaster (a person who works with sites and traffic) and advertisers who have a product. They are ready to pay a commission to the webmaster for promoting and selling the product. CPA networks sell wow products through one-pagers. Remember the phrase that demand creates supply? In the case of these guys, it's the other way around.

Here is one of the many Pater networks - http://m1-shop.ru/. After registration, the offered goods will be available at the link http://m1-shop.ru/ofers, which you can familiarize yourself with (about 300 offers). I will give 10 of them, which were top at the time of this writing.

So, your attention is presented to the top of the most popular products that are sold through one-pagers in large volumes.

  1. Mask from black dots and acne Black Mask.
  2. Solar power bank.
  3. Army wrist watch Amst.
  4. AB Gymnic belt.
  5. MAC corrector.
  6. Corset Waist Trainer.
  7. Mangosteen is a slimming syrup.
  8. FishHungry Biting Activator.
  9. Spray for hair Ultra Hair System.
  10. titanium gel.

Some data from Avito - the largest bulletin board in Russia

I tried to find information for 2016, but only came across the official report from two years earlier. Since there are fish for lack of fish and cancer, we will continue to talk about 2014. However, the information is interesting and useful, so there will be something to think about.

Conducting a study, Avito analysts found that site users were stingy with 34.4 billion rubles in product categories such as:

  • personal items;
  • goods for home and garden;
  • hobbies and recreation;
  • Appliances;
  • goods for pets.

A third of the turnover was taken over by the categories “Personal belongings” and “Products for home and summer cottages” (6.5 and 5.5 billion rubles, respectively). Funny thing: Compared to the previous year, sales in these categories grew almost equally - by 38.6% and 38.3%.

And the best-selling category of goods was " Consumer electronics”: laptops, computers, video and photo cameras, smartphones and other gadgets for 15.2 billion rubles were sold on Avito. The amount is not small, but if compared with the previous year, the growth is only 13.2%.

3.5 billion rubles were spent on Hobby and Leisure, an increase of 47.4%. And they did not spare money on pets and spent 4.7 billion rubles: the annual growth was as much as 82%.

  • fan;
  • netbook;
  • swimsuit;
  • smartphone;
  • prom dress;
  • tent;
  • Yorkshire Terrier;
  • video card;

From this list, we can conclude that the demand is strongly influenced by the season.

How to analyze the seasonality of a product?

If you are reading this article because you are going to open an online store or start a business, it is important not to miscalculate the seasonality of the product.

Let's look at a product that is at the beginning of the top on Avito - a fan.

To analyze seasonality and demand, we will use the well-known service https://wordstat.yandex.ru/. It is designed to evaluate the user interest that can be applied to the product we have selected. Before starting work, you must register / log in to the service. If you don't want captcha popping up all the time, it's better to immediately disable adblock or its equivalent.

Next, we select the region that interests us (in my case, I look at data for Russia, Ukraine and other CIS countries). Next, in a special field, I enter the query “buy a fan”, as it more accurately reflects the intention of users than just “fan”.

The service shows that for the last month there were 236,554 impressions for this query (wow, not bad!). It can be concluded that the product is in demand. And I'll check the seasonality of this product! I just did a search for "By words", now I'll switch the checkbox to "Query History" and see what happens. The graph shows that in 2016 the demand for fans increased by 2 times compared to last year (apparently this year is VERY hot). Thus, if you bought fans and started selling them in the winter, most likely nothing would come of it. Therefore, never buy a product without testing the demand!

Of course, the example I gave is obvious - it is clear that it is hot in summer, and the demand for fans will be greater than in the cold season. However, not all products are so obvious. It is also better to look for such niches where the chart is just starting to rise - it is better to prepare for the season in advance.

Rating of the most popular goods from China

It is difficult to determine the sales leader of the Chinese market, because it buys anything and in huge quantities. Have you ever ordered something from China? Personally, I ordered a watch, scales, a case for e-book, a bag, a UV lamp and all sorts of other things. If anyone does not know, here are 2 sites where the bulk of the population of Russia, Ukraine and the CIS orders goods from China:

  1. Aliexpress is more designed for retail purchase - here you can easily order goods in one copy. However, sometimes it is more profitable to buy goods in a regular online store than here.
  2. Alibaba is a large wholesaler: prices for goods are much cheaper, but you have to order in bulk. Often the delivery of goods is several times more expensive than its cost.
  1. Cell phones;
  2. clothing and footwear, including copies of world brands;
  3. laptops and tablets;
  4. Appliances;
  5. computer components and accessories;
  6. goods for sports and recreation;
  7. bed dress;
  8. furniture;
  9. electrical goods;
  10. equipment and machines.

Of course, the data does not reflect reality 100%, but the truth is somewhere nearby.

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Electronics

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Waterproof case for iPhone

Convenient wallet for iPhone

Sport

From September to December, many different businesses work out the growing interest of users. And not only to strictly seasonal goods, such as heaters and thermal underwear. Even if you sell swimwear and flippers, you should prepare for a surge in demand in December, on the eve of the January holidays. Yandex analysts spoke in more detail about consumer trends for the next two to three months.

Autumn is the time for parties and shopping. When the Indian summer gives way to darkness and cold, people are actively looking for an alternative to walking and a way to cheer themselves up. Usually at this time, interest in posters of cultural events, tickets for matches, concerts, musicals and movies reaches its peak.

In addition, users are actively looking for warehouses to store everything summer (tires and wheels, crops, and so on), shoes and clothes for children for the winter, hunt for seasonal sales and buy heaters.

In November, they are very actively interested in sheepskin coats. Surely people not only replenish their own wardrobe for the winter, but also look for gifts for New Year for loved ones.

Among the popular gifts that people start looking for in advance are home theaters and smartphones. Users are already reading reviews and, if possible, pre-ordering new models.

Interest in equipment for new year events. They are looking for everything: acoustic sets, flower arrangements and other decorations, accessories for catering, of course, wholesale purchase of souvenirs, chocolate and delicacies.

Here are some examples of categories that usually peak in November: wholesale Christmas goods, sleds and snow scooters, ready-made clothes, heat guns, etc.

In December, everyone wants a Christmas tree... and a solarium! In winter, you especially miss not only the warmth, but also the sun. In this darkest month of the year, users are becoming interested in solariums, and salons are becoming interested in equipment for them. Interest in this category continues to grow after new year holidays and peaks in spring.

Also in December, the demand for goods for fishing and hunting begins to grow, Mobile Internet in roaming and simulators for home.

And, of course, the most active interest of the audience in December is gifts. And not only for the New Year, but also for all subsequent holidays, up to March 8.