Top selling items in September. Seasonal factor in trade: how to effectively sell seasonal goods

• tutorial

The development of a sales plan, and the implementation of this plan, is an acute issue in the current economic situation. An incorrectly drawn up plan leads to direct losses - both in the case of excessive storage of goods in the warehouse, and indirect - in the event of a shortage of goods in the warehouse, which leads to lost profits, poor service, and even extra bonus payments to sales managers.

One of the problems that greatly affect the preparation of the plan is the seasonality of sales of some goods. Some products, such as running shoes, are more popular in summer than in winter. But heaters are sold better in the cold season. These items are seasonal.

The unstable macroeconomic situation also brings confusion, when inflation pushes prices up, and declining customer demand forces to reduce sales in quantitative terms. In addition to negative factors, positive factors can also influence - both for the company as a whole - if the company is actively growing, and for specific commodity items - if you invest a lot in product marketing, then demand for them may grow faster growth companies. All this introduces a corrective element into the forecasts, because it is no longer so unambiguously worth focusing on information about the sales history, without taking into account the real situation.

Therefore, when drawing up a sales plan, take into account the seasonal factor and trends in the company.

What is the seasonal factor - "seasonality"? This is a planned and regular deviation of product sales from the average values. Seasonality is often calculated monthly for a calendar year relative to the previous calendar year for each product for which a sales plan is being built and for each outlet individually, and the final plan is compiled by consolidating the obtained values.

To calculate the coefficients, I recommend calculating in piece terms. If you count in monetary terms, then the number of influencing factors increases many times, and this, in addition to increasing the amount of calculations, also greatly increases the chance of error.

Calculating annual seasonality ratios is quite simple - you need to take the average monthly sales at the end of the year (the sum of sales for the year divided by the quantity), and then, for each month, calculate the deviation of actual sales from the average annual.

(Consumption per month / Average annual consumption = Seasonal factor)

If we have a sales schedule developed something like this:

Then, according to the results of the calculation, you should get approximately the following table for the calculation (for 2010):

Seasonal coefficients:

But the task is not to calculate the coefficients as such, but to calculate the sales plan, according to the current actual sales values ​​for the year. Let's assume that we analyze at the end of April 2011 and calculate the sales plan for May 2011:

And our table will look like this:

The task is to understand how much we should sell for May, taking into account current actual sales volumes and seasonality. To do this, we will bring each of the months of the current year to a single base, removing from them the seasonal coefficient that we know.

(Actual Monthly Consumption / Seasonal Factor = Oc Average Annual Consumption)

We get the following values:

Which means that if seasonal factors are taken into account, then the expected average monthly for the year is 246 pieces / month.

From this, knowing the expected average for the year and the seasonal coefficient in May (calculated in the previous step), we calculate how many sales are expected in the month of May, multiplying the expected average annual sales by the calculated seasonal coefficient: 246 * 1.44 = 354.4 units.

Thus, we continue to form a sales plan for each month until the end of the year, adjusting according to actual sales data.

Unfortunately, these concise calculations are not entirely correct ...

We took into account the influence of seasonal fluctuations, but did not calculate the influence of the general trend. If your demand falls (or grows) by 10% every month for objective reasons, then without taking into account these movements, your newly drawn up plan will become untenable, and, as we said above, will lead to losses.

How to assess the impact of a trend?

The result of its calculation looks like this (orange line):

The problem is that this method is difficult to use in Excel calculations. But you can try to use just linear functions by calculating the average monthly sales for the state "at the beginning of the year" and "at the end of the year" (seasonally adjusted), and assessing how it has changed over time. Or just take as a target value what you would like to target (“I am sure that sales volume should grow by 10%”).

Be that as it may, the result of the calculations is the monthly coefficients of the "slope" of the trend for each of the goods for each of the outlets for each month where you calculate the sales plan. The problem is that in a normal situation, within a year, this is not a straight line, but curves smoothly.

The resulting coefficients are used to adjust the average annual sales estimate, which, let me remind you, is the basis for our estimate of future sales.

Assuming that in the current economic realities, unit demand will fall by 10% by the end of the year, then the monthly adjustment factor should be approximately equal to 0.987. This means that by this coefficient we will change the estimated monthly average within the current year according to the trend coefficient for each month:

(Actual Monthly Consumption / Seasonal Coefficient * Trend Coefficient = Oc Average Annual Consumption)

And the calculation of the current values ​​\u200b\u200bwill look like this:

We noticed that the result was 349.8 pieces. instead of the previously calculated 354.4 units? It seems that this is not very much, but if you have billions of revolutions, then such an error is worth a lot.

To improve the quality of work with seasonality, it is necessary to recalculate the annual seasonal coefficients for the previous year, relative to the identified trends. But if you do not want to make a large amount of calculations, even such a small specification for the current year is already capable of qualitatively improving planning.

It is important that these calculations are carried out and adjusted regularly, according to actual data, in order to obtain the most adequate sales plan and understand how you will provide and control it.

In real work, professionals usually use more complex approaches. The calculation is carried out not by months, but by weeks, or even by days. More factors influence the target values. And the forecast model goes beyond the usual average calculations. But the approach presented above is something that any planner can apply to himself, even without special tools.

If it is too laborious to do it manually, and if you have 10 outlets and 15,000 products, then welcome to us. Our solution will do everything for you.

It often happens that sales in an online store are influenced by a seasonal factor. Sales seasonality is a significant fluctuation in demand that is associated with the time of year, holidays or weather conditions. To determine seasonal fluctuations in demand, you can draw up a sales schedule for 2-3 years. As a rule, seasonal fluctuations are considered changes in demand for goods from 20% in a certain period of time.

You might think that for a wide range of online stores, this does not create any difficulties. So Taobao intermediaries usually sell a huge range of products from light bulbs to auto parts. It seems that seasonality will not affect the business in any way. However, it must be tracked. At least in order to correctly build an offer for buyers of an online store.

Experienced online retailers who track sales know that Christmas decorations are not in demand in the summer, and goods for the garden and cottages are not sold in late autumn. With the right construction of the offer of goods, even a highly specialized store during the season can make the annual revenue of an ordinary wide-profile online store.

Long-term observations and their analysis are needed to identify seasonal fluctuations in demand. This can only be afforded by an online store that has been operating on the market for a long time. But novice businessmen do not have their own information. Therefore, you can use various studies, which are enough on the Internet. They will help to build a business strategy taking into account all seasonal fluctuations.

What affects the seasonality of goods? First, the time of year and weather conditions. It is clear that beachwear, sunglasses, products for active rest as well as household goods, Construction Materials, since it is in the summer that people start repairs. IN winter period all warm clothes and shoes are bought well: down jackets, hats, boots. On our blog you can find popular goods.

Secondly, seasonality is affected by holidays. And they can be counted on the fingers: New Year, Christmas, St. Valentine, February 23 and March 8. During the New Year period, buyers are waiting for traditional holiday sales, jewelry and other attributes of the holiday are well bought. February and March are the time of gifts for men and women. Girls are looking for various accessories, belts, watches for their men. Men give jewelry, household appliances and soft toys.

In addition, seasonality is influenced by other factors. So, for example, traditionally in January and February, demand decreases. This is due to the fact that people are not ready to make purchases, so they spent money during the holidays. And in the sphere of business with China, the decline in demand is influenced by Chinese New Year. During this period, the people of China themselves do not work, and many do not see the point in placing orders. In summer, a decrease in demand is observed due to the fact that the holiday season begins. True, starting from the second half of summer, buyers begin to be interested in goods for the school - backpacks, stationery, clothes for school and sports.

During the seasonal downturn, it happens that a small online store has no sales at all. This can be disastrous for business development. Therefore, it is necessary to compensate for the seasonality factor, stimulating sales and minimizing costs.

What to do?

1. You can make special selections of seasonal products and place them on home page site, as well as in individual categories of the catalog. So it will be easier for users of the online store to navigate the assortment of goods and quickly find what they need. IN Box OT such collections allows you to create a module Selector.
2. Setting different markups for goods depending on the season. Price adjustment depending on the season. For example, in winter, you can set a high markup on seasonal goods and discount prices on off-season items like t-shirts, t-shirts and more. In our system, we also provided a separate functionality for this - Banker.
3. Expand the range of products. This usually applies to highly specialized online stores. There are not so many of them in the field of business with China. So you can add goods for hobbies and needlework to online stationery stores.
4. Develop a marketing campaign. First, you need to think about the positioning of goods, this will help when selling seasonal goods. Secondly, use various promotions, discounts and special offers. So in the summer you can arrange a sale of warm outerwear and make money on it.

It is worth noting that there are several generally accepted sales in the year, such as 11.11, Black Friday and Cyber ​​Monday. They should not be overlooked either. Buyers are waiting for these sales and during the period they are ready to shop only where there are good discounts. In addition, such short-term promotions allow you to make good profits in a short period of time.

Separately, I would like to mention the goods of temporary demand. Usually such products are popular at a certain time and depend on various fashion trends. The demand for them is short-lived. For example, in 2017, such a product was a spinner.

The entertaining spinning toy just took over the world. They were bought by a large number of people everywhere. But already this year, the spinner is not in such demand and, probably, will not bring big profits to sellers.

Such a product appears every year: teddy bears, furbies, Fingerlings monkeys. In the segment fashion industry: Uggs, this year's faux leather pants. The demand for them is dictated by fashion trends. You can't do it with these products. permanent profit, because as soon as the fashion passes, the demand for them will fall. But at the peak of popularity, an online store can get a very good income from selling trending products. Therefore, it is necessary to follow all fashion trends in order to put such goods in the assortment on time. And even add it to the selections on the main page so that the buyer can quickly find it.

It is necessary to seriously prepare for the new sales seasons, think over marketing activities, and analyze the sales seasons of past years. We can say that an online store must satisfy the needs of its customers at any time of the year and in any weather.

It's no secret that some products sell better in summer, others in winter. There are many examples: ice cream, warm clothes, and so on. Most people do not pay much attention to these jumps, however, if you have own business, be sure to focus on seasonality. That is what this article was written for. It will help you understand what the seasonal factor is, teach you how to calculate it, so that you can correctly plan your further sales.

If you do not think about the seasonality of certain goods, the business will constantly suffer losses, and you will not be able to plan your activities normally. So, it's time to find out what the seasonal factor is, what is its application in real life and, of course, how exactly it can be calculated.

What it is?

The seasonal factor is a term that every marketer should know, as it is used everywhere and plays a very important role in proper sales planning. This is a coefficient that shows how much sales of a particular product increase or decrease depending on the season in which the sale takes place.

Accordingly, if the assortment of the outlet has a large number of seasonal goods, you definitely need to learn how to handle this coefficient, as it will allow you to achieve a lot. But how exactly can you use the seasonal factor in real life?

What is this ratio for?

This ratio is far from being just a number on paper that can be calculated and put aside. It plays a very important role in real life if you are selling seasonal goods. The scope of this coefficient is extremely wide, but first of all it is worth noting the fact that it is used to predict future activities. This means that you can decide which month to order more of one type or another type of product, and which one - less, how to position them to generate more sales, and so on.

Accordingly, with the help of this coefficient, you will also be able to plan marketing activities, and with them the advertising budget, which will be allocated to attract the attention of buyers to seasonal goods. As you can see, this indicator can play a key role in your activity. If you do not pay attention to it, your advertising budget will in most cases be wasted.

Accordingly, now you know a little theory about this coefficient, so it's time to move on to practice, namely, to the issue of calculating this coefficient. This can be done quite simply, however, to obtain reliable results, you will have to do quite a lot of work. However, this article will take you step by step through all the steps of the calculation, so that in the end you can find out this indicator yourself if you have the necessary financial information.

Periods of use

Before considering the calculation algorithm itself, it is necessary to clarify one important detail. The fact is that this coefficient is universal, that is, it can be used for a wide variety of periods and lengths of time. This means you can even calculate a seasonality factor for one week of your activity to determine which day of the week trade is on best, and which one is worse.

Naturally, this has its own characteristics, for example, you will need to order goods several times a week to determine the effectiveness as accurately as possible, as well as take into account some other factors. It's also worth noting that a week is too short a period to give you a full idea of ​​how well or poorly certain products are selling on a particular day of the week.

Traditional period

Thus, it is necessary to focus on the traditional period for this type of settlement. This means that the average monthly sales are taken into account in order to then calculate the coefficient for each of the As a result, you can use the resulting coefficients in order to predict successful implementation several months ahead, which is very useful tool when planning activities.

So, now you understand that it is best to choose a month as a period of time and at the same time consider all periods in the context of one year in order to make a meaningful comparison. Well, now you have enough information to go from the first to the last step of calculating the seasonal factor.

Get statistics

If you want to conduct a full and effective using this coefficient, you will need quite extensive statistics. There can be quite a lot of different seasonal products in the assortment of your store, so you should immediately understand that the calculation should be made separately for each of them.

So, choose one of the products and raise its sales statistics every month for a year. The deeper you can dig into statistics, the more accurate your data will be. Of course, you can use the data of one year, but it would be best to have at hand sales statistics for the last 2-3 years at least. All seasonal items must have their own sales statistics, which you will work with in the future to get a ratio.

To proceed further, you need to calculate the average sales for each year by adding up the sales for each month and then dividing by twelve, which is the number of months in a year. Now you are ready to get the coveted odds.

Ratio for each month

The first step is to get the coefficient for each month of the year. It's quite simple to do this: you need to take the sales figure for each month and divide it by the average sales figure for the year. The resulting number should be around one. If it is less than one, this means that in a particular month the product was sold worse, if it is more, respectively, the product was sold better than the average for the year.

As a matter of fact, here you have received the seasonality factor. You know which month your product sells best and which sells worst, and now you can forecast sales accordingly and promotions. If you sell windows, you can find out in which month it is better to make discounts on plastic windows; if you sell warm clothes, you will be able to understand when to order them in large quantities, and when not to order at all. However, if you want to get the most out of it, the work doesn't end there.

Average coefficient

Before you start making discounts on plastic windows, ice cream or fur coats, it is worth remembering that in order to get best result you should have in-depth statistics for the last few years. If you manage to acquire such information, it is worth calculating the coefficients for each of the months in each year, and then calculate the arithmetic average for each month. The result may differ from the original, and the reason for this is the fact that your data has become more accurate, so the calculations were able to give a more reliable ratio.

Expert opinion

Well, the last thing you should not forget is expert opinion. What is meant by this term? This is a consideration of all additional aspects that could affect sales in one of those months that were considered in the calculation. It can be either his extensive supply; the start of sales of the product, which led to a huge demand for it. It may even be a financial crisis, which was very strongly felt in one of the calendar periods. Without peer review your ratio will be too mathematical, out of touch with reality. That is why it is recommended to contact marketing specialists to get the best result.

What to offer the consumer, and to profit from it? What is more profitable to implement on the market in the coming years will be discussed in this article.

What is a hot commodity

A hot commodity is a product that uses in great demand It's easy to find a buyer for it. However, not in every case, popular goods can be unequivocally recognized as reliable and profitable for the seller - those that a person will come for, even if he is limited in cash. Therefore, before choosing products for sale, it is always necessary to take into account not only the level of marketability in this moment, but also in the future, as well as to calculate the profit per unit of goods sold at the checkout.

Good selling item- this is a product that will be equally taken both in a crisis and in moments of economic development.

It is easier and more reasonable for an entrepreneur to get a little less income by selling reliable products (always needed) than expensive risky products that are purchased ad hoc. Compare cereals and delicious seafood: a person can eat buckwheat several times a week, while he will take caviar or shrimp only on holidays.

The simplest examples of in-demand goods

If you sit down for a moment and think about the most frequently bought in Russia goods, bread, cigarettes and alcohol come to mind. So it is, but this does not mean at all that opening a business selling any of these products is guaranteed to bring high and stable incomes or any advantages compared to other products.

Take, for example, cigarettes - one of the most popular products in the Russian Federation. The cigarette business is far from the most profitable. It's all the fault of the system, which is aimed at the formation maximum prices right in this niche.

Or consider alcohol.

Not every drink from a huge variety will be on the list of popular leaders. Expensive elite drinks - wines, cognacs, whiskey in rare cases will be able to bring stable income business owner in the same way that cheaper and more affordable drinks do. The most popular drink is beer. For the past 5 years, its sales have been confidently holding their positions on one high level. But the success of sales of low-alcohol products is influenced by many additional factors: place, range, competition, brand.

But no matter how high and massive the sales of alcoholic and tobacco products are, there is another most profitable product for a business that every person acquires whenever they go shopping. And this place of honor belongs to an ordinary plastic bag. Starting polyethylene production is not so easy, but people make millions of rubles on this insignificant product.

Popular hot goods in Russia (in examples)

Now in the Russian Federation, the population is interested mainly in simple bakery products, vodka and cigarettes. But here, at the start, an entrepreneur needs to be careful: all specified positions are subject to certain restrictions provided for by law when pricing. Thus, it is necessary to ensure an extremely large turnover in order to make a profit, and this is difficult in the sales market, since competition in these segments is very high.

To those in demand in the territory Russian Federation currently include:

• shallow Appliances, budget electronics;
• electrical goods;
• household chemicals and personal care products;
• Kids toys;
• simple foods (mostly bakery products, semi-finished products, oils, cereals and cereals, vegetables, tea).

However, a hot commodity and a profitable one are not the same thing.

The latter includes everything that the buyer is willing to spend his money on, without thinking too much about the amount. Such products, small and rather banal at first glance, can be sold with good revenue. Typically, the range of this retail " cheap stuff”is presented in small shops and stalls, and is purchased for free in China: dishes, hygiene products, stationery, small things useful in the household (clothespins, hangers, coat hangers, adhesive tapes, etc.). Thus, a profitable product is everything that surrounds us every day, which a person uses regularly.

The buyer will always need food, so even in a crisis, the leading positions in terms of sales do not give up food. Consumers try to avoid expensive offers and look for affordable analogues, for example, instead of natural cheese, they take a cheese product.

Another profitable position is gastronomic products by weight. Nuts, teas, dried fruits, dried seafood and other trifles that are purchased in large quantities in China or Asian countries, and then sold in small containers at a premium. So much and cheap turns into little and expensive.

How to choose a hot product for your niche in business

Everyone chooses a certain strategy for himself:

• the sale of risk-free goods with a smaller but stable profit;
• trade goods from the high-risk group and receiving unstable, but sometimes high profits.

Most entrepreneurs will choose reliability, that is, the first option. Starting in search of goods for commerce is not from the most popular varieties, but from promising and profitable ones.

Most purchased goods in the country can be grouped into the following categories:

• small household appliances - among them are kettles, irons, mixers, blenders, hair dryers and others, without which life is basically possible, but with them it becomes more comfortable and simple;
• electrical goods - this includes sockets, switches, light bulbs, adapters and other similar items that a person needs;
• sanitary items - plumbing and accessories that tend to be damaged - these are gaskets, valves, taps, showers and others;
• tools of daily use - include hammers, saws, nails, screws, screwdrivers, axes and many other things necessary in the household;
• household chemicals - includes various cleaning, detergents, personal hygiene items that people acquire with regular constancy;
• clothing and footwear - goods that a person will not buy every day, but cannot do without them;
• goods for children - clothes, toys, shoes, accessories, accessories Everyday life etc.;
• other everyday items.

There are also leaders among food products. According to statistics, the most purchased over the past year in the country were:

• meat, including chicken, pork, beef and turkey;
• chicken eggs;
• semi-finished products - are in great demand among women;
• frozen seafood and fish;
• vegetable oil and butter;
• cow's milk;
• pasta, flour and flour products;
• salt, sugar;
• cereals - rice, buckwheat, oats;
• Black tea;
• fruits - bananas, apples;
• vegetables - onions, potatoes, cabbage, carrots.

Among all the variety, some products are in great demand, others are less. How to do right choice and stop at a certain type?

1. Orientation to own knowledge, interest and command of the heart. Not every product will equally bring satisfaction from working with it. Somewhere there will be a lack of knowledge, somewhere experimental knowledge, somewhere the frequency of implementations. The key to the success of any sales should not lie in the thirst for an early profit. First of all, you need to love your own business.
2. Comparison of the most suitable product groups for you. If you are torn between several varieties of goods and do not know which one to prefer, then a detailed analysis will help determine.

First steps on the way to a big business

After you have decided what to sell , you need to answer a number of questions that will help develop a business strategy. So this is:

• where to sell;
• who to sell.

The solution to the first question can be found in two ways:

1. Open a shop, go to the market , rent a room for a shop, rent a stall or trading area and so on.
2. Trade over the Internet. This method will reduce the price of goods and attract more buyers.

Each of these options has both advantages and disadvantages. Not every product can be successfully sold on the Internet, and not every product on the shelves of the store is able to interest you in the same way as in the open spaces of the network.

Now back to the second question - to whom we will sell goods. If the products are in demand mostly among the elderly population, then it makes no sense to organize trade via the Internet. Regarding real trade, it is also important to decide on buyers in order to profitably place your sales markets in the future.

The next step will be to take into account all your capabilities in the following aspects:

• availability and volume starting investments to start a business;
• when opening a retail outlet, it is advisable to carry out preliminary marketing research in the proposed territory: demand opportunities, traffic flow, likelihood of competition, etc.;
• it is necessary to take care of the maximum demand in the chosen place, as well as the stability of demand for the goods even with changes in the economic situation.

At detailed study listed aspects and the correct answers to the proposed questions, starting a business will not seem so complicated and intimidating.

Internet trading

The offer of products on the Internet is beneficial for several reasons. First, cover global network in the Russian Federation is over 70% and this number is growing every year. One way or another, almost all residents of the country have access to online stores. Secondly, if earlier online shopping was popular among young people, now these people are getting older, and the “army” of young site visitors is constantly replenished, that is, sales volumes are also growing. And finally, thirdly, the rhythm of life makes us look for faster ways to purchase the necessary products, so online stores come to the rescue (they are visited from computers, and 1/3 of users from tablets and smartphones). In addition, merchandise in them becomes more profitable and to save the budget.

Hot goods on the Internet

What to build a business on the network, which is more required by users who prefer to make purchases online?

Electronics

The first group includes all kinds of electronic devices and electrical goods that are compact in size: home and kitchen appliances, mobile gadgets, laptops, readers, tablets. As for various teapots, toasters and coffee makers, it is better to organize their sale on well-known sites, since opening your own online store is a costly business, and you will also need to constantly compete with major players.

Perfumes and cosmetics

This group includes eau de toilette and perfumery water, cologne, face and body skin care products, cleansing serums and gommages, decorative cosmetics. Also, the range can be supplemented with accessories for applying and removing funds.

Gift items and toys

Even in the absence of money, people tend to pamper a close present. Unusual gizmos are purchased for adults, and toys (plush, plastic, radio-controlled) - for children. Quadcopters and their accessories are becoming popular.

Clothing and footwear, accessories

People are forced to turn to online stores for such a seemingly simple product high price in ordinary outlets. Often on the Internet it is possible to find a similar product much cheaper, plus with free shipping- a double benefit, and a person does not need to leave the house once again.

Green tea, coffee

Trade in these products is promoted by customers who strive to lead a healthy lifestyle, advocating cleansing the body and saturating it with useful elements. Despite the crisis, many people cannot deny themselves a cup of delicious drink.

Online shopping prices

Any person organizing a business is interested in what kind of cost premium can be made on the assortment, how much revenue will be received in the end by selling all the purchased goods.

For the most everyday goods, the margin cannot be large, from 5 to 35%, and only large stores can afford to do this. But even they, like smaller entrepreneurs, strive to find goods with a high mark-up from 100% (umbrellas, bags, gifts) to 300% (gadget cases, seasonal products). It is most advantageous to purchase cheap Chinese products, and only after that to sell them on the territory of the Russian Federation is many times more expensive.

If you plan to open a store from scratch, then it is better to refuse to sell equipment and electronics, since they must be purchased in large quantities, and customers may experience breakdowns during operation.

At the start of opening a business, it is quite possible to engage in the trade of wow goods (purchases of impulse demand). This includes various items that will help a person do something without much effort (a slimming belt, simulators for certain muscle groups, devices for savingelectricity, fuel). The main thing is that such products should not be classified as perishable (since the percentage of disposal of expired raw materials is high), they do not require special conditions storage (humidity, temperature), as you will have to look for additional premises and spend money.

Statistical data

As an illustrative example, we will give information collected using the well-known Avito portal, where both individuals and companies are involved in the sale. Yes, for last year users spent almost 34 billion rubles on the purchase of products from 5 categories:

• personal goods - 6.5 billion;
• products for home and summer cottages - 5.5 billion;
• products for recreation and activities - 3.5;
• household appliances - 15.2;
• all for pets - 4.7.

The leaders in statistics were seasonal goods (for example, fans, tents were well bought in the summer), gadgets and accessories, and clothes.

general Statistics for 2016 allowed to create the following list of the 10 most frequently bought goods on the Internet:

1. Small household appliances became the leader of sales on the Internet.
2. In second place are cosmetics and perfumes.
3. Honorable third place Cell phones. Moreover, about 10% of citizens RF regularly update their gadgets, acquiring more favorable prices telephones on the Internet. On average, people buy models worth up to 600 US dollars.
4. Then come tablets and laptops.
5. Toys and original gifts.
6. Licensed software.
7. Shoes, clothes, accessories.
8. Books. Quite interesting is the fact that, despite the free, easy accessibility and convenience of the electronic version of books, paperback literature is being sold at a good pace via the Internet.
9. Order and pay for tickets online.
10. Large home appliances.

But most of the hot goods not suitable for opening trading via the Internet from scratch. For example, even if you have enough money to invest in a large household. equipment, then you need to buy it only in bulk and in large quantities. Damage costs cannot be ruled out. A market already crowded with large entrepreneurs, with whom it will be difficult to compete.

Regional difference

In many ways, demand depends not only on how much money the client has in his wallet, but also on seasonality. The selection service will help you evaluate this parameter. keywords wordstat.yandex.ru. On this site, you must enter the query of interest and select the region. Next, the system will show how many times the word was requested during the month. To assess the seasonality of a product, just switch to the “request history” and view the data provided. Based on the information received, it is easy to conclude which product will be more interesting to people in summer or winter.

Of course, one can make assumptions based on life experience, but statistics are much more reliable than subjective hypotheses.

For example, a rain umbrella should be needed by a person in autumn or spring, but in reality this product is most bought from May to September.

Another direction for local trade - regional branding. This implies the production and sale of T-shirts, sweatshirts, mugs and other souvenirs with the logos of the district, city or region, or, for example, clothing for Siberians.

As we can see, to determine the most profitable commodity not so difficult, because in fact all these products are everything that we need almost daily. Those things that a person cannot refuse even in a crisis will always be in the shopping cart at the exit of the store.

If you find an error, please highlight a piece of text and click Ctrl+Enter! Thank you so much for your help, it is very important for us and our readers!

Seasonal items- these are goods intended for use in a certain season of the year: spring, autumn, summer or winter. There is no special list of seasonal goods. In accordance with the rules of sale certain types goods approved by Decree of the Government of the Russian Federation of 19.01.1998 N 55, clothing, fur products, footwear and other goods used in certain climatic conditions are classified as seasonal goods.

How are warranty periods calculated for seasonal products?

For these goods, the warranty periods are calculated from the date of the corresponding season, determined by the constituent entities of the Russian Federation based on the climatic conditions of the location of consumers.

So, for the calculation of warranty periods and service life of seasonal goods in the city of Moscow, the following dates for the onset of seasons are established:

• winter season - from November 1;
• spring season - from March 1;
• summer season - from May 1;
• autumn season– from 1 September.

(Decree of the Government of Moscow dated July 16, 2013 N 466-PP "On setting the timing of the onset of seasons for calculating the warranty periods and service life of seasonal goods in the city of Moscow")

For example, if a down jacket was purchased at a spring sale, then the warranty period will begin to be calculated not from the date of purchase, but from November 1.

The warranty period is set by the manufacturer of the product. If the warranty is not established by the manufacturer, then the seller (sales organization or individual entrepreneur). Also, the seller can give an additional guarantee for the goods. The seller has no right to reduce the warranty period given by the manufacturer.

Features of replacement or return of seasonal goods

If during the warranty period a defect of the goods is discovered that was not specified during the sale, the consumer has the right to demand either a refund for defective goods, or a commensurate reduction in its value, or its replacement with a similar product or a product of a different brand, model with an appropriate recalculation of the price, or the consumer may agree to the free elimination of the identified defect (repair).

Money for low-quality goods must be returned by the seller within 10 days. The exchange request must be completed within 7 days, and if necessary, additional quality control or examination, - within 20 days. The term for the repair of goods is established by the contract, but cannot exceed 45 days.

The consumer has the right to contact the seller (manufacturer) about the quality of the goods and after the expiration of the warranty period, if it is less than 2 years and the defects of the goods are discovered after its expiration, but within 2 years. In this case, the consumer has the same scope of rights. The only condition stipulated by law: the consumer must provide evidence that the defects of the goods arose before the purchase or for reasons that arose before that moment.

That is, if a defect is detected after the warranty period has expired, the consumer has the right, within 2 years from the date of conclusion of the contract, to contact the seller, for example, for an exchange of goods, providing him with evidence that the causes of the defect arose before the purchase (manufacturing defect).

If the seller gave false information about the consumer properties of the goods, which does not allow making the right choice, then in this case the consumer has the right to terminate the sales contract within a reasonable time and return the goods to the seller. However, it is necessary to have evidence of the provision of false information.

If a seasonal product is of good quality, but does not fit (in shape, color, size, style, color), then it can be replaced with a similar product within 14 days. In this case, the period is calculated from the date of purchase, and not the onset of the corresponding season. This is also possible provided that the thing (clothes, furs, shoes, etc.) has not been used, its presentation, consumer properties, labels, etc. are preserved. If there is nothing to exchange the thing for on the day of the request, the seller must return the money 3 days.

However, it must be taken into account that the Government of the Russian Federation approved the List of goods that cannot be exchanged or returned due to the above circumstances. The list is currently non-food items of good quality, not subject to return or exchange for a similar product of a different size, shape, size, style, color or configuration, approved by Decree of the Government of the Russian Federation of 19.01.1998 N 55.