What happened in Syria (about the mass death of the Russian military). To make content easier to read…

Let us define readability as a set of text properties that constitute the effectiveness of its perception before the construction of C-models of the first level, corresponding to the content-factual information of the text, inclusive. In this case, readability will be determined by both linguistic and mental categories of the text.

Quality (clarity / fuzziness) of graphic / sound reproduction of text elements;

The vocabulary of the text is the presence of unfamiliar words in it, i.e. words that are not in the vocabulary of the addressee or words that are not mediated by the system of connections in his personality thesaurus. Personality thesaurus (TL) is understood as a structure in the personality dictionary, the presence of which determines the possibility of simultaneous active use of certain subsets (files) of the individual vocabulary in the process of speech activity;

The complexity of the structure of the sentences used in the text. The structure of the sentence is determined by the number of secondary members of the sentence and the stages of composition and subordination within the sentence. IN general view a characteristic of the structure of a sentence is its length, expressed by the number of words. One and the same thought (C-model) can be expressed by texts that consist of sentences of different structures. The use of sentences with a complex structure, on the one hand, allows you to compress the text (E.S. Kubryakova), and on the other hand, it can lead to difficulty in its perception. Thus, the difficulty of understanding the text (with a fixed content) is inverse to its length: the shorter the text, the more difficult it is to understand;

Nomenclature of intratext links. For perception, texts with recurrent links (O.L. Kamenskaya) are considered the simplest, and the most difficult ones are those with complex thesaurus and transitive links, requiring for understanding the text to refer to other (besides this text) sources of information. In most cases, texts use thesaurus links that are oriented to the thesaurus of the personality of the average addressee (in the view of the addressee). There are texts in which some of the links are not closed within a given text, but can be closed within the subject area to which the content of the text belongs. There are also texts for which ‘extra-textual’ links (i.e. links through a domain) can be closed in two or more subject areas. If the second subject area is not explicated in the text, then there is a subtext in this text.

Within the framework of mental categories, the following characteristics of the text can be distinguished, which determine its readability:

The structure of intratext links;

Quantity new information in the text, which leads to the need to evaluate many terminals basic system frames (the term of M. Minsky), corresponding to the perceived text. Here, the frame is understood as a construct representing a deep version of some piece of knowledge. The frame structure contains the minimum required set of features that allows you to identify this fragment among many others. However, frames contain a lot of unambiguously defined terminals that are characteristic of a given piece of knowledge. Having extended these terminals with the corresponding meaningful information, we obtain a C-model representing some specific fragment of knowledge from the class of fragments characterized by this frame;

The number of iterations in the selection of the basic frame system. A text that has ‘good’ readability should not require more than two or three iterations of this kind;

The need to form new frames for the addressee for the perception of the text (i.e. frames that are absent in the conceptual system of the addressee).

Attempts quantification readability of the text cover so far only simple language factors, e.g.: one of the most advanced formulas developed on the material in English, takes into account only the average length of sentences (in words) and the length of words (in syllables) (M.S. Matskovsky).

Thus, readability can be defined as a set of text properties that determine the effectiveness of the addressee's speech-thinking activity, ending with the construction of a system of C-models of the first level corresponding to the content-factual information of this text. Readability and further understanding of the text at higher levels are directly related.

informative the text is determined by the presence of information in it that allows the addressee to identify the terminals of the frame that defines the content of this text, e.g.: if the addressee refers to the text of the railway schedule, then the corresponding frame includes three terminals: train number, arrival or departure time and route (stops ) (O. Kamenskaya, 1987). Usually the text of the schedule contains all necessary information to signify these terminals, i.e. quite informative. Reference books, dictionaries and other similar texts have the same degree of information content.

Novelty The text is determined by the fact that as a result of its perception, the addressee learns some new frames or significantly rebuilds his existing frame system. For example, the addressee, who is not familiar with the device of the car, in the process of perceiving the text of the corresponding textbook, builds in his conceptual system a subsystem of new frames that describe the structure of the car in a fairly general form. If after that the addressee reads the instruction on the description of a specific car model, then this instruction will not be new for him (the frames characterizing the fundamental structure of the car in the addressee's conceptual system have already been formulated), but will be informative, since it will make it possible to make specific meanings of all terminals frame 'car'. As a result, a C-model will be formed in the recipient's conceptual system that characterizes the device of a particular car model. From the examples of O.L. Kamenskaya it can be seen that neither the structure of new frames that determine the novelty of the text, nor the content that determines its informativeness, can be the subject of only linguistic analysis, because all this information belongs to other branches of knowledge. As emphasized by G.V. Kolshansky, the subject understanding of the content of the utterance, which extends beyond the forms of linguistic competence, goes into the area of ​​subject knowledge, that is, into an area wider than language competence.

Vocabulary, used in the text, can become a source of vocabulary novelty if the given text uses words and terms that are new to the addressee. In this case, the text expands the vocabulary and thesaurus of the personality of the addressee, because in the process of getting acquainted with new words, the addressee not only learns their meanings, but also the place of these new words in his thesaurus of personality and their relationship with the structure of the thesaurus of personality.

The information obtained from the text allows the addressee to change his personality thesaurus, ranging from expanding (i.e. including new elements in some files) to more or less significant restructuring (i.e. changing the structure) of the composition of files of some fragment (s) of the personality thesaurus. As emphasized by O.L. Kamenskaya, a complete restructuring of the thesaurus of personality, obviously, never occurs. Dictionary novelty determines such a property of the text as its readability.

The value of the text - a terminological expression, the detailed content of which can be defined as a value from the point of view of addressee(and in some cases addressee) the information contained in the text. The value of a text is a socially determined category. It manifests itself in those cases when the addressee can use the information obtained from the text to such an extent that the absence of this information makes the corresponding active act impossible. Thus, the value of a text is determined by the extent to which the addressee can use the information received from it both in communicative and other types of activity - subject-practical and cognitive.

‘Linguistic’ value can be represented by new words for the addressee and the structures of his personality thesaurus associated with them, if in the future this information can be used in the process of generating or perceiving the text.

The main task of a copywriter is to be able to clearly and clearly present the material to the audience. It happens that a good author does not receive a response from the audience: they do not subscribe to the newsletter, do not “like” articles, do not share them with friends. The problem lies in the low level of readability.

Readability refers to how easily a text can be read by a person.When the material is read without tension, in the same breath, then it can be called readable.

The text should be pleasant to read and not consist of a lot of beautifully disguised keywords. Remember that you write primarily for people. They are not interested in reading 4-line sentences. Pace modern life does not allow you to re-read fragments of text in half a page, as it was in the time of Tolstoy. Especially if we are talking about reading online.

1. Highlight hyperlinks . Readers need to visually see the links among the rest of the text in order to easily follow them to the desired page. Redirect users to no more than 3 additional content. The more links in the text, the less valuable they look. In addition, their abundance reduces readability.

2. Observe the line spacing of 1.5. This optimal size between lines, which prevents the text from merging into one continuous "sheet".

3. The main part of the content must be separated from other blocks of the page. For example, the “Comments” block needs to be separated by a line from the text of the article so that readers can immediately see where it ends. The texts themselves are recommended to be divided into semantic blocks with appropriate subtitles.

4. Highlight quotes. To do this, you can use a different font, italics, or special function in the administration panel of your site. Remember, that:

"You can quote anything, as long as the quote is in place."

5. Do not chase the number of characters. Do not chase the number of characters in the article. It turned out information for 3 paragraphs? Let it be 3, but beautiful, interesting and to the point. If you stick to a large volume, important information may be lost among unnecessary ones.

6. Place an image at the beginning of the article. This will grab the attention of users.Further, to dilute the text, use photos, graphs, charts.

7. Divide the article into paragraphs 4-5 sentences long. There is nothing worse than a continuous stream of text. Use spacing between paragraphs. This improves readability.

9. Use simple fonts. To publish an article, use a sans-serif font - it is easier for readers to perceive. For example, Times New Roman is a serif font, while Arial is a sans serif font.

10. Express your thoughts in simple words. Users skip what they don't understand, so keep it as simple as possible. If you explain complex things in an accessible way, you will get more readers and subscribers. Add examples to the text. This is optional, but users will better understand and remember your article.

After writing the text, try to read it after a while. And you will understand how the audience will perceive the article. Always checkdisplay of texts on different digital media: laptops, computers, smartphones, tablets. Optimize the article for each device as much as possible. It is necessary that the font size is not too large (more than 14), but it is better not to use a tiny one (less than 12).

Using these simple rules in practice, you will improve the readability of your articles and increase the number of subscribers.

In Syria on Friday, several hundred Russian soldiers were killed in one day. Data on the number of deaths vary. According to some, more than 600 Russian soldiers were killed (military contractors allegedly from PMCs), according to others, more than 200. To date, it has been possible to collect bit by bit quite a lot of information about the events and the consequences of direct fire contact between the Russian military and the American army. There are no casualties among the coalition forces, according to the latest data as a result of the conflict.

1. What was the point of attacking the positions of the Kurds in the Euphrates region?

Most likely, the main target of the attack by the mixed Russian-Assad units was the oil-bearing region in the south-west of Syria, in which Russia has long shown interest. The fact is that despite the fact that Assad and the Kremlin, together with Iran, control approximately 40-50% of the territory of Syria, they have no economic opportunity to compensate for the costs of the war, and most importantly, there are no resources to restore the completely destroyed territory that they control. Thus, the Kremlin came up with the idea to occupy the oil-bearing areas 80 kilometers from Deir ez-Zor, where Rosneft and Gazprom could develop their activities in the future. However, just a few days before the advance of the Russian military into this area, the territory was taken under control by the Syrian opposition, which is part of the antiterrorist coalition with the US military. In the order of the forces of the democratic Syrian opposition were also American military advisers, including at the forefront.

Nevertheless, the Kremlin nevertheless decided to “probe the area” and, in the event of weak opposition, seize the territory. The operation was prepared defiantly at first, and after the bridge over the Euphrates, built by the Russian military, was also defiantly destroyed, the accumulation of large forces for the offensive began.

2. How the operation of Russian troops in Syria developed.

“General Hassan, commander of the Kurdish-led Syrian Democratic Forces in the region, points to a spot on a map east of the city of Deir ez-Zor, 80 kilometers southeast of here, where he says tanks and artillery supporting the regime of President Bashar al-Assad, began on Wednesday night moving towards the headquarters occupied by his forces and advisers from the US special operations forces (Hassan, like some other high-ranking Kurdish commanders, does not give his full name).

According to Hasan, he received intelligence information about the preparation of the offensive from the forces supporting the regime. At 21:30 on Wednesday, about half an hour before the start of the offensive, he called a Russian liaison officer in Deir ez-Zor, with whom he is in contact, in the hope that he could stop the operation. “We said that a certain movement was taking place and that we would not want to attack the participants in these actions. They (the Russians) did not accept our proposal, they denied everything and said that nothing was happening,” Hasan said through an interpreter. He spoke to several correspondents who traveled here on Thursday with Major General James Jarrard, who oversees US special operations forces in Syria and Iraq.

American officers made a similar effort to avoid collisions. As the Pentagon said in a statement Thursday, “coalition officials have been in constant contact with their Russian counterparts before, during and after” the offensive. “The Russian military assured the coalition representatives that they would not attack nearby coalition forces,” the statement said.

The attack began at about 10 p.m., and pro-regime formations began advancing under the cover of tank and artillery shells, which exploded about 450 meters from positions held by Syrian Democratic Forces and American soldiers, Hasan said.

In total, one battalion-tactical group, which included more than 10 tanks and about three dozen units of other armored vehicles, was supposedly initially involved in the attack. After the US military withdrew from the forward positions, the Russians decided to develop the offensive and bring into action the second - reserve battalion tactical group, the exact number of which is unknown.

The US Air Force responded to this threat with devastating strikes, initially with precision-guided artillery and possibly, judging by eyewitness accounts, HIMARS (High Mobility Artillery Rocket System - pron. Hymars) - an American high-mobility operational-tactical missile and artillery system. These are rockets that can fly up to 200 km. in five minutes and destroy up to 50 targets in one salvo with precision-guided munitions. Most likely, it was with the help of this system that Russian artillery cover batteries were destroyed, and the drones were used only for target designation of fire. After the destruction of enemy artillery, as well as the operational orders of the Russians and Assadites, a blow was struck on the rear units, which were actually destroyed on the march by the second BTG.

At the same time, the electronic warfare system worked, completely suppressing communications in operational orders, which explains that it was possible to obtain a transcript of the negotiations of the rear groups. The air was controlled by probably two pairs (as usual) of F22 Raptor, tracking the possible appearance of Russian aircraft in a given area.

According to Hassan, in the midst of this carnage, he received a call from Russian officer communications and asked him to stop fighting for a while in order to pick up the dead and wounded - during the offensive, which he denied. The Kurdish commander saw this as treachery. “We don’t trust the Russians anymore,” Hassan said. And when one of the reporters noted the paradox of the situation - the Russian officer first denied the attack, and then asked for a ceasefire - Hassan remarked: "It's funny that a superpower does not know what its forces are doing on the ground."

Approximately two hours after the counterattacks, 80% of all the forces of the Russians and Assadites were destroyed. Now the “flea hunt” has begun - using the “counter-guerrilla” AC130 and two pairs of attack helicopters, the Americans, under the cover of F22, have finally cleared the enemy offensive area.

The total losses of the Russian Federation and Assad amounted to 90% of all equipment and 70-80% of manpower. The US military pulled out of the fight apparently unscathed. The whole operation lasted about six hours.

3. Why do data on the losses of Russians differ?

The main reason is the complete secrecy of information from the beginning of the operation by the Russian army to its completion. In addition, there were two battalion-tactical groups. Probably in the first (on the line of contact) 217 ​​Russians (mercenaries from PMCs) died. The second group was broken up on the march (at least three companies of Russians). Hence the difference in the estimate - from 217 to 640 Russian soldiers. It must be said that in reality, the coalition forces completely destroyed not only the forward grouping, but also the artillery support group, as well as the rear grouping, including the operational headquarters that commanded the offensive.

4. What is Wagner PMC and why do they write that only they died?

PMC "Wagner" is a camouflage name for the most combat-ready Russian units in Syria, the so-called "Ihtamnets". These are assault special forces units that have previously actively fought in Ukraine, and now in Syria. Before the offensive, the Russian military from these units hand over their passports. military tickets, dress up in the form of Assad's troops. In fact, they are all regular Russian military contractors. The coalition is well aware of this, and monitors their movement constantly.

5. What are the consequences of this operation for the Kremlin and the coalition?

It must be said that the complete destruction of the Russian military group by the American forces in Syria in the first hours caused a shock both in the headquarters of the Russian troops in Syria and in the Kremlin later. It was unexpected not only that the Americans responded to the Kremlin's challenge in the oil-bearing region of Syria, but also the power with which they responded. It is estimated that Russian units destroyed in southern Syria accounted for about 20% of all Russian assault forces. They were destroyed in a few hours. A few hours later, the American side announced official sources, which destroyed Assad's forces during their offensive against coalition positions. They also stated that they knew nothing about any "Russian ichtamnets" in the area. A day later, about 150 wounded Russians were delivered to Russia on two planes. Some of the wounded were left on the territory of Russian air bases in Syria.

The Kremlin refrained from a coherent response, expressing only "deep concern" about the current situation in southern Syria. Most likely, in the near future, Russia will refrain from conducting any operations in the direction of the coalition troops, having learned a cruel lesson. According to experts, in the event of a conflict with the coalition, Russia may lose all its bases in Syria within three days.

A day after the events in the Deir ez-Zor region, an active operation of the Israeli army began in the Damascus region. Having found an Iranian-made drone in its airspace, the Israeli army shot it down, and then launched a massive strike on military installations of Hezbollah and Assad forces. Then, after the loss of one of its aircraft (presumably shot down by the S-300 air defense system), Israel destroyed 8 air defense batteries in the Damascus region at the same time with a massive strike.

Probably in the near future military operations in Syria will intensify mainly in the central regions. The situation around the Russian military group will deteriorate significantly in the coming months, which, if clear agreements are not reached, could lead to its evacuation in the middle or end of the year, as well as the annihilation of the Assad regime later.

The US Army has proven its overwhelming superiority in this theater of operations. Starting from technical superiority and ending with the methods of combat and command and control. The Russian troops prepared and carried out a completely mediocre and senseless operation, which was revealed at the planning stage. In addition, the Russian army is not capable of conducting night offensive operations - the troops of the Assadites and Russians were actually shot as if in a shooting range, and with a complete loss of orientation by the latter.

Website design determines how your brand is perceived online, and its content determines how it “sounds”. For supporting high level communication with customers, the quality of text and visual design is of decisive importance. It is important to remember that the user evaluates any content in terms of mental costs (“How much time will I spend studying this information?”) And benefits (“How can I benefit from this resource?”).

A website makes sense as long as it provides users with real benefits. Along with the increase in benefits and decrease in costs, the conversion will increase. As a rule, all obstacles in the user's path fall into the following categories: legibility, readability, and content comprehension. Each of the points will be discussed in detail below.

legibility

From a usability point of view, work on text legibility should always come first. The question needs to be answered: "Can users see, distinguish and recognize all the characters and words in the text?" At this stage, special attention is paid to visual design, especially fonts.

What you need to consider in order for the content to be legible:

1. The smaller the font, the more difficult it is to read. It should be noted that the concept of “small” is different for different people, depending on visual acuity, which decreases with age. Therefore, if the audience of the site is older people, it makes sense to use larger text, but even younger users will like more often if they do not have to strain their eyes while reading. Small print can also negatively impact posture, causing people to sit awkwardly in an attempt to read text on the screen. Therefore, it is important to use large fonts and provide for the possibility of changing them.

2. High contrast between characters and background improves legibility. To reduce eye strain, it is better to use a solid background than a saturated or textured one.

3. Modern high-resolution monitors allow italics. However, do not get carried away with unusually shaped fonts (handwritten or gothic style), which are difficult to parse.

Legibility testing

It is possible to analyze intelligibility with the help of special tests. They will help to check if the content complies with the rules listed above. Particular attention should be paid to the legibility of the text if users ask for it in the comments.

The main way to test legibility is to give users plain text and see how fast they can read it. Since people read at different speeds, it's best if the test is taken by the same participants. If users, on average, read 20% slower using your design than the alternative design, we can conclude that you need to work on the legibility of the text.

Readability

Readability is measured by the complexity of sentences in a text. Often you have to make a decision: do you leave complex sentences or break them into shorter ones for easier reading? This indicator usually expressed in terms of the reader's level, which is necessary to ensure that reading the text does not cause problems. For example, level 12 corresponds to a high school graduate who is able to read any text without difficulty.

What needs to be done to improve readability:

1. Use understandable words, the shorter the better. Avoid abstruse phrases and specialized terms.

2. Try to shorten sentences. Intricate structures, especially complex sentences with a large number of clauses and conjunctions, increase the load on users' short-term memory, which is already not the strongest place.

4. If the bet is on a wide audience, it is better to write at the eighth level of reading.

5. If you are writing for an educated or specialized B2B audience, also target a reading level that is a few steps below high school.

Just as the design principles that are used on websites for children, teenagers, and millennials differ from those for mature users, so the proposals should correspond to the level of education and competence of your target audience.

Readability testing

Readability can usually be assessed using a computer. There are many readability tools on the web, and the most common program for this purpose is MS Word, menu Review > Spelling. (In some versions of Word, readability statistics are available from the File > Options > Check menu.)

There are various readability check formulas such as Fry's scores, but no of great importance what formula to use. Despite the large number of methods, they all rely on the length of words and sentences. Their work is based on the principles: the longer the words, the less they are used in speech; The larger the sentence, the more difficult it is to parse. However, these measurements are only an approximation. Ultimately, only someone who is deeply familiar with the subject of the site and knows your target audience well can determine whether it is difficult for readers to understand your text content.

The division into reading levels based on the number of years of schooling is also very approximate. Reading level 12 corresponds to a high school graduate who has mastered everything necessary items. However, many people end up high school with poor reading skills, and they find it difficult to read texts of the 12th level.

Understanding

This indicator measures the user's ability to correctly understand the meaning of the text, as well as draw the right conclusions. If the text calls for a specific action, it is important that the user understands exactly what action to perform.

Things to consider to improve content comprehension:

1. Use vocabulary specific to your target audience. If you are writing on a narrow topic (for example, B2B, scientific, enthusiast site, fan site or hobby site), it is recommended to use the specialized terminology of this area, even if some words will not be understood by a wide range of users.

2. The most effective writing style is the inverted pyramid, when the text begins with a conclusion or summary of the main points. People perceive information better by reading the main idea first.

3. Use well-known images and associations in the text to help users understand and remember what they read.

4. Often pictures or diagrams can get the point across faster than many words.

5. Keep it short. If you speak less and correctly place accents, people will understand what is said better.

This is especially important for businesses that focus on mobile users. The small screen is inconvenient in that it displays only part of the content at a particular point in time, and it is more difficult to go back and reread the previous information than on the desktop.

Testing Comprehension

The first step is to check the availability of text content. Random users choose the most understandable text from several options. The only way to ensure that visitors do what is required of them correctly is to clearly formulate tasks and observe how they cope with them immediately after the first acquaintance.

The second stage checks the depth of understanding of the read text. Based on the test results, you need to find out whether the reader remembered specific information from the text, and also whether he understood what actions he was called to do.

The test result can be presented in the form of a case. For example, a web page has been rewritten for a complex B2B product. After the publication of the new version of the site, users remembered 65% of the characteristics of the tested product. Comprehension increased by almost 2 times compared to the original text, after reading which they remembered only 33% of the material.

You can also run a learning test on various pieces of content that are particularly important or that caused problems for users during testing.

Conclusion

The 3 criteria discussed in this article are necessary but not sufficient to guarantee the creation of high impact content. Even if people read and understand your text, this does not mean that they will follow all the prescribed recommendations. On average, users only read 28% of words. The vast amount of information available on the web is usually viewed (scanned) by people instead of being read.

But sometimes users do take note of your content, especially when it contains interesting information. the main objective- grab the user's attention quickly, and keep them interested before they decide to close the page. Headlines and the first few words are especially important for quickly engaging users in communication.

We all spend a lot of time creating and processing content for search engines. However, do we think about whether the materials we publish are understandable for visitors?

According to the US Department of Health and Human Services, the average American reading level is seven. Most newspapers are level 9 readers (The Times of India is the hardest to read and is level fifteen), while novels by John Grisham and Stephen King are level seven.

If you want to attract a wide readership, you must write just like them.

In this article, we'll show you how to automatically measure and improve the readability of your WordPress site, as well as how to compare it to your competitors.

Why you need to think about readability at all

Readability (or readability) has been studied since the 1880s. It has long been known that a recording that is closer to oral speech is more intelligible. Extensive research in the first half of the twentieth century showed that clearer, simpler articles lead to increased readership.

We all want as many people as possible to be interested in our sites. We spend a lot of time and effort on attracting visitors, and we don't want to lose them as a result of offering content that is difficult for people to understand.

How to measure readability?

There are several different formulas to measure the readability of materials:

• Flush Readability Index
• Gunning's incomprehensibility index
• Coleman–Liau index
• SMOG score
• Automatic readability index

Each of these techniques has its own emphasis, but often these formulas analyze the average number of words in a sentence, the number of "difficult" words, and the average number of syllables in a word. Some use "simple" word control tables to determine if a word is "complex", while others rely on the number of syllables.

This heterogeneity shows that the ideal approach is to use several formulas and average their results.

Measuring the readability of your content

Not surprisingly, WordPress has many specialized readability plugins that offer the statistics and results you need. Here are just two that are worth considering:

Better Writing

The Better Writing plugin adds a meta field to the post edit screen that displays rich linguistic statistics.

The scoring bar at the very top of the meta field shows how your content matches the chosen readability calculation method, which is set on the plugin settings page (the default is the Flash readability index, which is assumed to be 50).

If you plan on using a scoring scale, then you need to take the time to learn the essence of each method before making your choice.

More general statistics on syllables, words, and sentences are followed by the results of the five main methods of calculating readability, followed by the average.

The meta field can be configured for posts, pages, and custom data types.

There is also a readability score given for each post on the post list admin page, based on the scoring method chosen.

While this may not be directly related to readability, this plugin also offers "preferred terms" functionality. You can enter a word or phrase and then define a preferred replacement for it. If the original term appears in the WYSIWYG editor, then it will be underlined in blue. This ideal method in order to maintain a coherent presentation, especially if you have many different authors.

For example, let's say we have a sports site and we want to use "football" instead of "soccer" and "assistant referee" instead of "linesman". We enter these terms in the Preferred terms tab from the Better Writing settings page, after which the terms that are not preferred will be highlighted in blue and a replacement will be offered for them:

Word Stats

While the Word Stats plugin adds its own reader level to the list of posts (annoying that you can't set your own order) and only has statistics for individual posts, its strength lies in its site-level analysis. The plugin creates a new option in the console with several attractive graphs and performs a quick and easy analysis of your content on the site, including total words, number of content types, top 20 keywords, as well as a short content graph that takes into account different reader levels.

You can limit the analysis to a specific time period, view statistics for individual authors.

To obtain best performance, install both plugins at once, using Better Writing for single post statistics and Word Stats for a general overview.

Plugins installed, you have readability statistics. Now the question is: how can this data help you improve your site?

Three steps to improve readability

Step 1. Determine the base level.

Your baseline will depend on your topic and your target audience, and this will require some work that includes experimentation, analysis, and study.

For a good start, take ten entries from a successful competitor site (or a similar site if there are no obvious competitors) and run them through an online readability score tool such as http://www.readability-score.com . Mark the average result as well as the preferred calculation method you will use to achieve your goal in the Better Writing plugin.

As a result, you will get the base level.

You can change it by checking the results of your most popular posts and see if there is any trend.

Step 2. Rewriting the extreme values.

We look for content that is either too high or too low from your target level and rewrite it. Not only will this give you great content writing practice, but it will also help you bring the site as a whole up to your target level.

Step 3. Finding the right level for your audience.

This step consists entirely of experiments. Try to write just above or below your target level, then use analytics to track the behavior of your visitors. You can also try A/B testing by offering two versions of the same content with different levels to see if there is any noticeable difference between the key metrics.

It's important to always check that your posts are easy to read and understand for visitors. Your blog will have its own readable area, and combining the tools presented with experimentation will allow you to find it.