FC pulse hetmanskaya. FC Pulse is one of the largest and fastest growing players in the pharmaceutical distribution market

The history of FC "Pulse" - a small company that started with the wholesale supply of medicines from local manufacturers to the regions, which managed to push out competitors and become on a par with the leaders of the national pharmaceutical market.

Reference Information:

• Company name: LLC "FK PULSE"
• Legal form activities: Society with limited liability.
• Kind of activity: wholesale trade in pharmaceutical products.
• Revenue for 2016: 129.9 billion rubles.
• Beneficiary: Edward Netylko.
• Number of staff: 2900 people.
• The site of the company: www.puls.ru

The Russian pharmaceutical market is very specific, and pharmaceutical distributors play an important role in the process of providing the population with medicines. Russia is a country of considerable size. A large wholesaler is not only a large pharmaceutical warehouse, but also a developed network of logistics centers. In addition, they are also major centers of financial flows, linking retailers and manufacturers.

FC Pulse, which was once satisfied with the wholesale supply of drugs from several local manufacturers to the regions, has grown to one of the largest national Russian pharmaceutical distributors, is engaged in wholesale deliveries medicines and medical products to all regions of Russia.

The history of the pharmaceutical company "Pulse" began in 1996, when the market had not yet been finally formed, there was no unified system distribution of pharmaceutical products and there were still many areas that were not particularly interesting to those who came to the market first, like Protek or SIA. Today, this company is the third in the ranking among the companies leading in the field of pharmaceutical distribution, according to the results of work for 2016, second only to NPK Katren and CV Protek.

The company has partnerships with more than 400 regional distributors, and its products are sold by more than a hundred suppliers - leading manufacturers from the Russian Federation and from abroad.

How did Pulse start?

Eduard Netylko was too far from pharmaceuticals. He was more interested in radio electronics. Graduated from the Moscow Aviation Institute, faculty of cosmonautics and automatic aircraft, and by the beginning of the 1990s he worked at the NPO. Lavochkin. The time has come when science was of little interest to anyone. With friends, Netylko opened a small workshop where decoders and remote controls under the Pulsar brand were assembled with his own hands. By the way, it was she who later gave the name to his new organization - "Pulse".

Rice. 1. Founder and sole owner of FC Pulse LLC Eduard Netylko
Source: site vademec.ru

But when the flow of cheap electronics poured into Russia from abroad, they had to look for another area for the use of forces. His wife, Larisa Netylko, worked at the time for a Bulgarian medicine distributor. She had a clear understanding of how the pharmaceutical market works. That is why the choice fell on this area.

Only 10,000 American money was start-up capital. Experts said that there was nothing to do with such money. The market is divided, and in order to win a place under the sun, you need to have ten times more. But Eduard and Larisa Netylko tried and in 1996 opened their own pharmaceutical company, Pulse.

The predictions of experts did not materialize. Because only the “cream” was busy, and the young company established ties with factories in Russia and Bulgaria and started supplying medicinal products to the regions, where they were bought by small companies that worked directly with pharmacies. The turnover of funds was excellent: margins of up to 200% made it possible to return the invested funds in a week.

Large distributors were not interested in Russian factories - drug prices are low, transportation costs are too high. In the West, it was much easier to buy and bring to Russia. So there were no competitors in the niche that Pulse gradually mastered. She was not interesting to anyone except this company.

Since 2001, Pulse has been actively expanding its network of regional companies spreading throughout the country.

Back in 2007, the pharmaceutical market was dominated by SIA International, Protek and Rost. And the company decided to move from a well-established wholesale model and work with regional distributors to its own branch network. There was one branch in the company, but only now it became clear that the time had come. And in 2008, three more branches were opened, which brought operating profit the very next year. A 77% growth program was adopted:

• the lack of premises was compensated by renting warehouses;
• one and a half times, up to 6000 positions increased the range;
• with the opening of branches, the staff was increased (now the company employed 1360 people.

In 2009, when the recession affected the entire business, Puls, which worked at a profit, was finally noticed.

“Management things are extremely important: we introduced the standard of making decisions within one day. In fact, for most tasks, if you think about it, a decision can be made in five minutes ”(E. Netylko).

"Pulse" continued to increase momentum. Even 2014, the year of significant events for the country, when the Sochi Olympics took place, when Crimea was annexed, when the European Union and the United States imposed sanctions against Russia, became a kind of impetus for the company. And if for the country the consequences of the events of this year responded for a long time, for the "Pulse" it became very successful. The company not only strengthened its position in the top ten pharmaceutical distributors. According to DSM Group expert data, in 2014 it showed the maximum growth of 44% among them, as well as a share in the volume of medicines of 7.6%, and took the 6th line in the ranking, while in 2011 it was only tenth .

The owner and founder of the company against the implementation vertical integration. But they still opened their own small network of pharmacies.

We need "Pharmacy Forte" in order to better understand our client, his problems, criteria. This is only 14 pharmacies (E. Netylko).

Modernity

"Pulse" today is a really important link that ensures the transportation and storage of medicines and medical products on the way from the manufacturer to the final consumer, from the first echelon of Russian distributors. The scheme involves a central distribution logistics complex in the Moscow region and 13 regional logistics complexes in the regions of the Russian Federation that carry out direct deliveries to pharmacies - a single logistics network. The company's warehouses are equipped with modern high-tech automatic assembly conveyors and other equipment and machinery.

"Pulse" today -

• it is No. 3 in the rating of pharmaceutical distributors;
• these are 320 contracts with global manufacturers;
• this is 50890 delivery points in Russia.

Rice. 3. Pharmaceutical company "PULS" is a national pharmaceutical distributor.
Source: website rabota.kitabi.ru

Having joined the lineup with the largest domestic pharmaceutical distributors, FC "Pulse" in 2017 retained and strengthened its leadership. And its share in the market of medicines, in comparison with the main competitors, in October 2017 changed as follows: the share of the first three accounted for 68%, and among the leaders the shares were distributed as follows: Protek Vadim Yakunin, Chairman of the Board of Directors, - 27.8%, "Katren" by Leonid Konobeev and Vladimir Spiridonov - 24.5%, "Pulse" - 15.8%.

Regional network

Regional logistics centers(there are only 15 of them, one each in St. Petersburg, Yekaterinburg, Tomsk and many other Russian cities, in Moscow - 2) deliver products directly to pharmacies in Russia. A pharmaceutical company has 15,300 customers. Those of them that are located in Moscow and the Moscow region are provided from the central logistics complex, which is located in Khimki, from here deliveries are also made to large regional customers.

The company is continuously working to increase its presence in the regions and only in 2016 increased its warehouse space by 1.5 times (today 104.3 thousand sq. m.).

"Pulse" is a pharmaceutical company that offers its customers a quality service, and employees - a loyal attitude. The company is successfully developing and is always glad to new staff and partners.

From the life of the company

The key to its successful work "Pulse" considers the following:

• polite service;
• quality control on high level;
• constant movement forward through difficulties and obstacles;
• professionalism regular staff;
• skill to work in team;
• positive attitude.

Activity began to boil 20 years ago with cooperation with pharmacies in the capital and region of the Russian Federation. Gradually began to sign contracts with big companies. The effectiveness was rated 8th in the Pharmexpert CMI rating. This was followed by the opening of regional outlets in Bryansk, Yekaterinburg, St. Petersburg, Volgograd, Kazan, Irkutsk and other cities.

The opinion of employees: reviews of the "Pulse"

Those who are lucky enough to gain a foothold in the team share personal stories in job reviews. They honestly talk about all the nuances of employment, and also reveal their own secrets of success.

But reviews about the employer are not only laudatory odes. Leave their opinion and specialists who for some reason were fired or left the company due to own will. This makes it possible to assert that each applicant can find up-to-date and verified information about the following:

• wages;
• the requirements of the authorities;
• work shifts;
• social guarantees;
• opportunities to move up the career ladder.

Basically I will write for those who plan to get a job as a tenderer in the regions. A company that does not have debts to producers.

Basically I will write for those who plan to get a job as a tenderer in the regions. In Pulse, there are no distinctions with the scope of work on tenders and everything falls on one person, and in particular, the following will lie on you: working with representatives, with customers, monitoring auctions, preparing and submitting to an auction, playing in an auction, writing services for support, you need to make sure that...

11.02.20 12:11 Moscoweva,

Polite recruiter.

I want to leave my review, I was invited for an interview for the vacancy of a specialist in the reception of goods. At the interview, everything was so colorfully told, they promised to call back within 2 days in any case. The questionnaire was sent to the security department. 2 days go by with no response. I decided to call back myself, within another 2 days they answered that everything was still under consideration. The week went by and there was silence. In vain...

22.09.19 00:14 KazanAlena Korpatenko,

they are gone

the HR manager is not only rude, but also rude on the phone, obviously overestimating the value of their company, rudely stating that they have even better candidates for this position. There was no desire not only to come, but even an interest in viewing vacancies (. The HR director should pay attention to such incidents and control the process, I think).

24.07.19 16:47 MoscowAnonymous

Are reviews cleaned up? And then a bunch positive feedback from the slaves who are still there. Scanty salary, deceit with motivation, rudeness and unprofessionalism!

14.07.19 17:26 MoscowKate,

Salary by the hour.

Rotten office. Everyone hates each other, together they squander the owner's money, the qualifications of many employees raise questions. but then again, these are either relatives or friends-girlfriends. The office looks like a rundown mental hospital. There is no growth inside unless you are a close friend of some boss.

22.02.19 20:18 MoscowShurochka,

Nothing new. Everything said by others, nothing to add

Yeskin's activities are limited to the experience and skills acquired in the SIA. ZERO of your ideas. Even software for pharmacies and that of SIA. Balbes. So the Pulse will freeze in 3rd place, there will be no ideas because everything that I knew has already been implemented. And how they fooled in the SIA, such a fate is not far off today in Pulse.

31.12.18 16:13in the Moscow regionAnonymous

Friendly team. They are professionals in their field. Real and understanding people, always ready to support and explain. Timely payout. Paid to a savings card. Transfer to work. DMS after a year of work.

Work schedule 5/2 holidays days off, everything is like with people. In fact, everything is different. You will work 6/2, 10-12-15 hours or more. At the same time with one break for 10 minutes and the second for 20 minutes. Everything is on track and in rhythm. You can't sit down and relax for a couple of minutes! A great option for those who want to lose weight) Also, if you attend courses, learn languages, go to fitness, or to a driving school, do...