Sales Generator

Reading time: 13 minutes

We will send the material to you:

From this article you will learn:

• How slogans work to attract customers
• What principles are they based on?
• What phrases should be used in slogans
• How to develop a successful slogan to attract customers
• How to avoid mistakes when compiling a slogan

Short, capacious phrases are well remembered by people. Even if a person has heard a good slogan only once, it will most likely stick in his memory. Moreover, many people may then not remember the content of the advertisement, have no idea at all what kind of product they are talking about, but the slogan will be quoted by heart.

Why are slogans so important to attract customers?

First, let's figure out what an advertising slogan is. Translating the "slogan" from English, we get the "call", "slogan", "slogan". Hence the definition of an advertising slogan: this is a short motto of a product or company, the main task of which is to convey the main idea of ​​an advertising campaign. Therefore, a good slogan is not just a beautiful, but also a phrase that carries a certain semantic load.

Another, no less important, task of the slogan is to attract customers, increase brand awareness, work on the image of the company.

Meanwhile, if the slogan to attract customers is developed according to all the rules, then you can win quite a lot. The company's product will become more recognizable and memorable, and the image of the organization will be maintained at a certain level.

Advertising slogans to attract customers: requirements, types, approaches and methods of creation

The slogan consists of only a few words. But the value of each of them indicates the strategy of the firm.

With slogans:

• Promote products and brands.
• Attract clients.
• Increase sales.
• Trying to bring the team together.

In the latter case, we are talking about all sorts of corporate slogans and slogans.

The classification of slogans follows the principle of formation. The main options are as follows:

To create a good slogan to attract customers, you need to follow certain rules.

Be concise

Some are just too lazy to read a long text, others do not have time for this. Therefore, the phrase should be as short as possible, as well as easy to read and pronounce. Avoid complex words, so it will be easier for a person to understand the meaning of the slogan.

Examples here are the following:

• Toyota: Drive the Dream!
• Skoda: "Simply brilliant!"
• Clothing Francesco Donni: "Only the best!"

Submit your application

Take advantage of the language

The slogan should not only attract customers, but also “take care” that the person remembers the information conveyed to him. Rhymes, various puns, oxymorons and consonances will help you here. Do not neglect metaphors, be sure to use irony and humor. Find words with a strong emotional load: fear, hope, happiness, deliverance, etc.

Examples of such slogans:

• Humor combined with metaphor, plus a reference to the famous proverb: “Wash water before eating! Brita"
• Most people appreciate humor: "Nuts - charge your brain."
• The same goes for duplicated words: “A pair for each pair. Salamander.
• Consonant words are easier to remember: “Free - “Volvo”.

Use Numbers

The numbers in the slogan attract the attention of a potential client in the first place. The buyer, for example, can be intrigued by a low price, a small amount of goods, a limited time for a purchase, etc.

Examples of similar slogans:

• Quickness of impact: “Renny. 5 minutes and no heartburn!”
• Unlimited: “Maximum possibilities. Maximum freedom. Lexus.
• The ability to stretch the pleasure: “Guaranteed for 10,000 candies. George Dental Group.
• Quality and strength of impact: “Triple protection for the whole family. Aquafresh.

Ask questions. Play on contradictions

These slogans attract customers by arousing their curiosity. If a question sounds in a phrase, but there is no answer, a person wants to know “how it will end.” Paradoxical, contradictory phrases also never go unnoticed by a potential client.

Examples of slogans:

• Tide: "Are you still boiling? Then we go to you!"
• Snow Queen: "Where do you dress?"
• Winston: "You think I have no taste?"
• Fairy: "Easy victory over difficult fat."

In the latter case, the slogan attracts the attention of customers with a phrase built on contradiction.

Try to evoke positive emotions in the client

To do this, use the appropriate words, upon hearing which, a person imagines warm clothes, a harmonious melody, a pleasant taste, a magical aroma, etc. Such ideas contribute to the production of serotonin by the human body - the “hormone of happiness”. As a result, the product you offer begins to be associated with something pleasant for the client.

Examples of similar slogans:

• Candies Mars: “Mars. Everything will be in chocolate!”
• Cosmetics L'Oreal: "Loreal Paris. After all, you deserve it!”
• Nissan Almera car: "Pleasure without delay!"
• Cosmetic brand Maybeline “Everyone is in awe of you! And you're from Mabillyn."

Promise customer benefits

The client must be sure that by purchasing your product, he will improve his health, achieve well-being, improve his living or other conditions, etc.

• Panasonic: Microwave. Vitamins remain.
• Pinosol drops: “Pinosol. Sneeze for a runny nose!
• Kinder Surprise: Kinder milk slice. Milk to snack on!”
• Audi car: "Winning for a clear advantage."

How slogans to attract customers affect the psychology of buyers

If the slogan is composed correctly, then it acts not only on a conscious, but also on a subconscious level. At the same time, the emotions of potential customers are necessarily affected. And thanks to the originality of the slogans, a logical chain is created in the human brain that keeps the created image in memory.

As noted above, many people enjoy humor - provided it is subtle and original enough. Such slogans not only attract the attention of customers, but also cause joy and inspiration.

• "The impossible is possible!" - people hope that their problems will be solved.
• "Pause - eat Twix!" - customers are sure that they will enjoy the purchase.
• "A touch of luxury" is a game on the feeling of self-importance of customers, because the product is a status one.
• “All shades of your desires” - sexual motives are affected. Lipstick is simply obliged to attract the attention of men.
• “Either the best, or nothing” is a slogan that attracts ambitious clients.
• “Do you love? Give!” is a game of pride. A person thinks: “How can I not like this? I love it, of course!
• "Florence. Causing envy ”(we are talking about a cottage village) - a game on a person’s desire to stand out among others - neighbors, colleagues, etc.

Not all slogans aimed at attracting customers appeal to noble human feelings. But these phrases do not harm anyone, and therefore have the right to exist.

On what principles are slogans built to attract customers?

There are several of them, and each of them is important in one way or another:

1. Conciseness. The slogan must be short, not contain more than 7-12 words. There are many well-known slogans of just 2-6 words: "Manage the dream", "Impossible is possible!" etc. In general, the shorter the phrase, the better.
2. Emotionality. A compressed emotional phrase makes the most powerful impression on the client.
3. memorability. Good-sounding phrases remain in memory - reefed or at least rhythmic. You can use sound repetitions (alliteration). A prime example of such a slogan to attract customers is: “Your pussy would buy Whiskas. Phrases are remembered well in which words or parts of a sentence are repeated: “Easy to buy - easy to sell.”
4. Simplicity. There is no need for complex or even more incomprehensible terms. Even words that are difficult to pronounce are not welcome.
. The client must understand what is at stake. Only in this case, the image of the product will be associated with the slogan. For example, the phrase "Sleep formula" is quite compatible with the sale of beds.
5. credibility. The quality of a slogan is extremely important for attracting customers. There should also be a call to action that cannot be expressed in abstract terms like “best” or “good.” You need specifics (at least half of the words in the phrase): “buy”, “only 2 days”, etc.
6. Uniqueness. Thanks to originality, the phrase will be remembered, while plagiarism will not work. Moreover, borrowed slogans will still work for their "owners". On the other hand, after the emergence of a large number of imitators, even well-known brands have to change their slogans to attract customers.
7. Focus on the consumer. It is necessary to interest the buyer, to offer a solution to his problems.
8. Getting into a trend. Slogans distributed via the Internet or the media are on everyone's lips.
9. Use of numbers. With their help, you can specify the information: “Renny. 5 minutes and no heartburn!”
10. Use of question and exclamation marks. In the first case, this is a call to action, involvement in a dialogue, an invitation to think: “Where do you dress?” ("Clothing store"). In the second, the slogan sounds more emotional, which also attracts customers: “One Second is Enough!” (glue "Seconda").

Slogans to attract customers + magic phrases

Competent marketers have long known how to work with a word. Moreover, certain words have received the definition of "magic". They first make customers want to read the text of the advertisement in full, and then purchase the product. Here are some of them:

• Free.
• Power.
• Inside.
• Money.
• Proven.
• Intimate.
• Exceptional.
• Master.
• Reliable.
• Cash.
• Scientific.
• Incredible.
• New.
• Discovered.
• Open.
• Opening.
• Breakthrough.
• Disclosed.
• Secret.
• Sex.
• Force.
• Hidden.
• Private.
• Shocking.

If you have doubts that these words do not work, do an experiment. Include some of them in email titles or email newsletters, and then look at open rates. It will definitely grow a lot.

Why is this happening? There is no special secret here. Certain words have a special effect on the subconscious of a person, as a result of which he seeks to read the text more carefully. But when creating slogans to attract customers, in addition to adjectives and nouns, it is imperative to use verbs. They give power to the phrase:

• Explode.
• Throw away.
• Do it.
• Get to the bottom.
• Find.
• Discover.
• Open.
• Come.
• Rip.
• Spread.
• Create.
• Save.
• Save.
• Push.
• Hit the.
• Find out.

You can call it a kind of hypnosis. A call to action encourages customers to take certain actions: they subscribe to newsletters, leave their e-mail, etc.

How to develop advertising slogans to attract customers: 2 steps

We can say that the process of creating slogans consists of two stages. At the first - analytical - it is necessary to collect and analyze the necessary information in order to find out exactly what and how the slogan should be conveyed to customers. The second stage is creative, and its goal is to find the ideal form for the advertising phrase. Let's analyze the algorithm for compiling a slogan to attract customers.

Analytical stage

At the end of the analytical stage, record all the information so that you can return to it if necessary. After that, it was time to think about the actual form of the slogan to attract customers.

creative stage

1. Once again analyze the slogans of your main competitors, but with a slightly different goal. Here it is necessary in order to avoid random repetitions and find something of your own. In some cases, you can even play on the slogan of a competing company, only very carefully. For example, one company modestly stated: “We are second, but we try.”
2. Develop as many slogan options as possible to attract customers.
3. Consider whether all options meet the requirements found in the analysis. Remove the extra ones.

It is difficult to say what is more in the process of creating a slogan - analysis or creativity. But one thing is clear for sure: even the most “creative” option must remain within the limits defined by the tasks.

And one moment. Any slogan, no matter how wonderful and original it may seem to you, must be checked for uniqueness and tested on representatives of the target audience.

8 strategies for creating advertising slogans to attract customers

Talk about your leadership

There are many ratings that determine the best companies according to one or another parameter. And if the company takes first place in at least one indicator, this is already an excellent achievement. As a comparison, we can cite contests where the most charming "Miss" is chosen. Many people know that in addition to the Miss Universe contest, there are Miss World, Miss Grace, etc. Becoming the best in one of them is also an incredible success.

• Carlsberg: "Probably the best beer in the world."
• British Airways: World's Favorite Airline.
• Pizza Hut: America's Favorite Pizza.
• Yamaha: Born to Lead.
• Disneyland: "The happiest place on earth."
• Xerox: "We taught the world to copy."
• Yandex: "There is everything."

Call customers to action

To sell a product or service, you need a call to action. Many people will not get up until they are told that “it is necessary!”. The slogan should not only attract a client, but also work to increase sales, that is, push a person to perform a certain action.

Examples of such slogans to attract customers:

• GP: "GP batteries, you see - buy!"
• Twix: "Pause - eat Twix!"
• Snickers: "Hungry? Snickersney!"
• Sprite: "Quench your thirst!"
• Nike: Just do it.

Try to be different from your competitors

If your company or product offering has some unique feature, then the level of sales will quickly go up. To attract customers, tell in the slogan about this trait of yours. If people like it, it will be a good boost for your business.

Examples of such slogans to attract customers:

• M&M's: Melts in your mouth, not in your hands.
• Duracell: "No battery lasts longer."
• Heinz: "57 kinds".
• Cadbury: "One and a half glasses of milk in every pound."
• FedEx: "When there is no tomorrow."
• CAMEL: "CAMEL relieves headaches."
• Patra: "Beer with a cork."

Use rhyme in slogans to attract customers

Many slogans rhyme, making them more harmonious and easier to remember. A good move would be to build a rhyme around the name of the company or brand.

Examples of similar slogans to attract customers:

• Whiskas: "Your pussy would buy Whiskas".
• Sony: "This is not a dream, this is Sony"
• Nicorette: "Nicorette, Nicorette - you can live without cigarettes."
• Gillette: Gillette is the best for a man.

Link the slogan to the target audience

Reaching the right audience is practically a guarantee of success. The slogan will surely attract the attention of a person, and he will think: “This is just what I need!”

Examples of such slogans to attract customers:

• Alfa Romeo: The Bachelor's Car.
• Pepsi: The New Generation's Choice.
• Forbes: "The tool of the capitalist."

Use Comparisons

Often, in order to convince someone of something, you have to resort to comparison. In advertising, it works the same way. Comparative slogans do a great job of making a product or service stand out from its peers.

Examples of similar slogans to attract customers:

• Ajax: "Stronger than dirt."
• Beyond Petrolium: "More than fuel."
• Matchbox: "We sell more cars than Ford, Chrysler, Chevrolet and Buick combined."
• Moscow cellular: "Only silence is cheaper."

Convince customers of their choice

If you make a person feel special, then with a high degree of probability he will make a decision in your favor. Advertisers have long understood this, and use this motivator wherever possible - including when compiling slogans. In fact, each person wants something different from the rest, something to attract attention. And by indulging their little weaknesses, people get into marketing networks.

Take care of your image

The image of the company is not only the trust of customers in it. This is prestige and status, this is fashion and trend. Let self-praise and not be too modest, but modest sellers are not successful. To sell a lot, you need to be assertive, in some ways even arrogant. The main thing in business is the result, no matter what philosophers think about it.

The coolest advertising slogans: creative examples from global brands

1. Nike: just do it (Nike: just do it).

If earlier Nike simply sold sportswear, now we can safely say: it forms consciousness. People believe that you can keep yourself in good physical shape without being professional athletes. The main thing here is desire and perseverance. The company managed to convince its customers of this.

The author of this slogan was the agency Kennedy + Weiden. And none of the specialists working there could even imagine how Nike would develop in the future - and in many respects a well-chosen advertising phrase. From a mere supplier of sports goods for marathon runners, the company has grown into a major player in the world. And it's all about a well-chosen slogan that managed to attract new customers.

1. Apple: think different (Apple: think differently).

One day, famous dreamers decided to challenge the system. They did it, and the world changed as a result. This was once told by Apple's "Here's to the Crazy Ones, Think Different" ad. This phrase is a response to IBM's "Think IBM" advertising campaign.

It wasn't long before the "Think Different" slogan began to be used throughout the company's advertising - even though Apple could not boast of any innovative products at that time. But one day people realized that Apple is not just another company that sells computers.

The company produced powerful and at the same time easy-to-use devices. Clients were attracted by the fact that they could feel savvy in terms of technology, and people were happy to purchase computers from the company.

According to Forbes, as soon as Apple issued a slogan to attract customers, its stock skyrocketed, tripling within a year. The company has not used this slogan for a long time, but Apple fans are still proud of the fact that they can think differently.

1. L'oreal: because you're worth it (L'oréal: because you deserve it).

Every woman is sure that she deserves a lot. L'Oréal knows that their cosmetics are used by the fair sex in order to look as attractive as possible. This slogan attracts customers not by giving some information about the company's products. He talks about the opportunities that open up for women. And such a completely new approach to understanding cosmetics fully justifies itself.

1. mastercard: there are some things money can't buy. For everything else, there's mastercard (Mastercard: there are things that cannot be bought. For everything else, there is a mastercard) .

This slogan was invented in 1997 to attract customers, an advertising campaign with it was launched in 98 countries in 48 languages.

This campaign began with the story of a father and son who decided to go to a baseball game. The father paid for the entrance, for the food, then for the autographed ball, but the main thing in this advertisement is the conversation between the heroes of the video. At that time, there were no social networks yet, but the campaign gained extraordinary popularity and became truly viral.

1. M&M: melts in your mouth, not in your hands (M&M: melts in your mouth, not in the heat).

Another example of a great slogan to attract customers. The company skillfully emphasized the peculiarity of its chocolate: it does not melt in the hands.

1. Lay's: betcha can't eat just one (Lay's: bet you can't eat just one).

Has anyone ever eaten just one chip and stopped there? Probably not. A similar slogan to attract customers would be suitable for other snack companies, but, as they say, whoever had time, then ate it.

Lay's doesn't say how delicious its chips are. She talks about what is close to people: the properties of human nature.

1. Dunkin' donuts: America runs on dunkin (Dunkin' donuts: America runs on dunkin).

The advertising campaign, launched in April 2006, cost Dunkin' donuts several tens, if not hundreds, of millions of dollars. To attract customers, a slogan was used stating that all busy Americans recharge coffee on the go from Dunkin' donuts.

1. Mcdonald's: i'm lovin' it (Mcdonald's: that's what I like).

The campaign started in 2003, and this slogan still attracts customers. Many people understand that food at McDonald's does not correspond well to a healthy lifestyle, but they cannot refuse hamburgers, wings, donuts and other dishes from there.

1. The New York Times: all the news that's fit to print (The new york times: all the news that's fit to print).

This slogan is over a hundred years old. It was created in the last decade of the nineteenth century. The phrase contrasted The New York Times with publications that specialize only in sensationalism. The idea of ​​the slogan is that you need to print those facts and stories that can teach a person something new. Now The New York Times is considered a source of information that deserves complete trust.

1. Maybelline: maybe she's born with it. Maybe it's maybelline

One of the most famous slogans in the world. Appearing in the 1990s, until 2016, he made women feel supremely confident. After all, as soon as any lady uses the company's cosmetics, she will turn into a model from the cover of a glossy magazine. In 2016, the slogan was changed to "Make IT Happen", thus inspiring women to express their understanding of beauty in their own way. But the previous motto is still relevant.

How to write slogans to attract customers, avoiding common mistakes

And a little more about the "magic" words, which were discussed a little earlier. Some of them have been used so often to attract the attention of customers that they have become quite worn out and no longer evoke the intended reaction. This:

• nouns: bliss, fragrance, taste, secret, dream, etc.;
• adjectives: flawless, perfect, true, best, etc.

If the slogan you created includes words from both of these groups, the advertising phrase simply will not work. It is difficult to come up with an expression more banal than "true bliss." On the other hand, such words in combination with fresh and original images will look very appropriate.

09:15 13.02.2015

In this article you will read

• How to get the attention of customers. ten magic phrases

Whether you're selling in a retail store or online, the art of communicating with a potential buyer plays a very important role. In sales, those offers that sound sincere and natural, and not far-fetched and stereotyped, are effective. Here are ten phrases that will help you grab the attention of customers.

10 magnet phrases to attract the attention of customers

1. "Are you already participating in our promotion?"

This question arouses curiosity and a desire to get something else for the same money. Usually the client begins to clarify what kind of promotion it is and how to take part in it. The advantage of the phrase is that the seller changes places with the client: now the client himself asks questions, he is more involved in the communication process.

Example. In our coffee shop chain Coffee Like, this question is used to attract the attention of customers and tell about the promotion “The sixth glass of the same delicious cappuccino for free. No cards - just a phone number.

2. “For each recommendation, we will give you bonuses, they can be used for the next purchase. What do you think?"

The reception is suitable for the promotion of mass-market products. The value of the question is that it performs two functions at once: it encourages the client to come again and offers him a way to render a pleasant service to friends.

Example. In the tourist direction, we have introduced the following system: the client receives bonuses from his purchase, then he recommends us to friends. Both the client himself and the person recommended by him receive bonuses at the same time. If another client comes from the second, then the first buyer, and the second, and the third receive bonuses. As a result, the number of repeat applications has almost doubled.

3. “If you need to consult with your wife to make sure that your choice is correct, we can contact her right now by phone. Please tell me the contact phone

The best remark is in a situation when the client begins to refer to the need to consult with loved ones (I note that it is always very difficult to work with such an objection, often negotiations in this case come to a standstill). The trick of the proposed answer is that it helps to find out the true reason for the client's doubts and continue the conversation.

Example. This phrase is used by our employees working in the tourism sector when one of the spouses communicates with them, who does not make decisions, but only collects information. In order not to let such a client go to other agencies, managers immediately contact the wife or husband and agree on the final version for booking.

If the seller demonstrates a sincere interest in the answer, such an appeal will help to position the interlocutor for a more open dialogue.

Example. As a young entrepreneur from Izhevsk, I resorted to this question in order to establish contacts with influential people. Usually, having heard such a request, they listened much more attentively to the interlocutor.

5. “We are currently evaluating the quality of service and, in gratitude for the feedback, we would like to give you a small gift”

Gifts always evoke a positive response. This technique will help not only to strengthen loyalty, but also to find out the opinion of customers about the product and correct possible shortcomings.

6. “The price with all possible surcharges and the maximum discount is…”

This phrase removes all possible questions about discounts. It must be said when the rest of the points have already been clarified. In this way, we circumvent the objection about lowering the price.

Example. Our managers sell tours without discounts. When choosing a hotel, they take into account all the wishes of tourists and before naming the price, they say: “The price with all possible surcharges and the maximum discount is ...” After about 50% of customers no longer remember the discount, assuming that it is taken into account.

7. “Do I understand correctly: now the main thing for you is to get the maximum quality of services for the minimum price?”

In this way, the seller demonstrates an interest in the needs of the client. You can mention the specific features of the product or service being sold, and the reception will work even more effectively.

Example. When we opened the first hostel, few of the clients knew what it was. Therefore, we offered not "a bed in a hostel", but "a cozy overnight stay at a minimal price." People wanted to get the best conditions for the least amount of money. Within a month the hostel was completely occupied.

8. “By the way, we have an interesting event coming soon. Participation is free. Reserve a seat for you?

This scheme works great with expensive products. The customer gets the opportunity to get to know the brand without feeling obligated to buy something.

Example. We used this technique when promoting an educational service for entrepreneurs. More than 1,000 people gathered for a free event in Izhevsk; 200 of them subsequently purchased the training program.

9. “I have ideas on how you can benefit from the service.”

You can immediately put all the cards on the table or gradually give the client pleasant opportunities during the dialogue.

Example. We use this technique in the tourist direction. Additional benefits can be anything from discounts to branded coins to toss into the sea. Recently, a major client hesitated between two travel agencies and ended up preferring us after we offered him a private taxi transfer from the train station to the airport (included in the price of the product).

• Sales department standards: a step-by-step algorithm for development and implementation

10. “Have you noticed that in today's market, fast companies eat slow ones? Therefore, I propose to meet this week and discuss the matter in detail. How about Tuesday?

Each client perceives what he hears in his own way, but no one wants to be eaten and therefore agrees to a meeting.

Example. We used this technique to attract investors and potential franchisees. Thus, in less than two years we were able to establish cooperation with 400 franchisees. The total turnover of the holding for the first half of 2014 amounted to more than 300 million rubles.

His primary need is a whole art. Not without reason at universities it is comprehended within several years. But what about those entrepreneurs who do not understand marketing tricks?

The main thing that will save him in such a situation is ordinary words and a desire to be a little creative. You can seduce the client and intrigue the product through non-standard headings, the use of action verbs or “magnet words” that literally attract a person’s attention.

Once in the brain, power words to attract buyers suppress external factors and have a deep psychological impact and a strong impression on people's minds. Such words will have double pressure if they are bolded.

Power words to attract buyers suppress external factors and have a deep psychological impact on people.

"Magic" words

Here is a sample list of words to help you:

• Opening
• Power
• Money
• Free
• Safe
• Reliable
• New
• Scientific
• Frequent
• Hot
• Secret
• Breakthrough
• Intimate
• Hidden
• shocking
• Exceptional
• Cash
• Education
• Create
• find
• Save
• throw away
• Push
• blow up
• Hit the
• save
• come
• discover
• Spread

Bull's-eye!

But even this list is an incomplete list of influential words. In addition, playing with them like cubes, you can make win-win slogans. The phrases will be undeniable success:

• New pots!
• Reveal the secret!
• Get profit!
• Throw away the excess!
• Turn into money!
• Choose the most luxurious!
• Join us!
• Register for free!
• Try before you buy!
• Available only to subscribers!
• Professional model!
• To enter you need…
• Only 15 spots left!
• Cancel at any time!
• Exclusive offer!
• Learn to program in half an hour!

As an experiment, add such phrases to your informational texts, advertising headlines, and you will see how the meaning of the offer, the mood and motivation of the client change. Remember: a word can change everything.

Phrases for sellers

Using the right phrases for salespeople can make all the difference, especially at the start of a conversation. You will never get another chance to create the right impression. Either you start the conversation successfully and your phrase gets you in touch, or the communication fails and your commission goes with the buyer. The phrases of the seller to the buyer should cause a desire to keep the conversation going, and not look for a reason to refuse it.

Below we provide a list of sales consultant phrases that are undesirable for use, because they have long acquired the form of a "hackneyed cliché", are perceived negatively by buyers, and can often cause them irritation. In some cases, these phrases will work if a person urgently needs something or if he came to buy in a good mood. But more often than not, using these phrases will incur anger, boredom, or create a negative image in the mind of the buyer.

List of unwanted seller phrases:

How can I help you?

Do you have something to suggest?

If you have any questions, please contact (phrase to send off the buyer)

Are you interested in something? (“No, I just stand there for half an hour and look at the window!”, Think again, what is the best question to ask in such a situation)

Good afternoon My name is Max. I . How can I ... (the buyer did not listen to the end and already fell asleep)

Hello, my name is Maxim, I will be your seller! (too presumptuous phrase, besides, this is how waiters most often establish contact)

I can advise you ... (ready to advise, then be ready to answer for advice!)

What amount do you expect?

But how then to start a conversation? Are there any correct seller phrases and examples of working expressions that help establish contact? Yes, there are such phrases! And they work best when they're tailored to your store, inventory, and the characteristics of each individual sales assistant.

A big role in the use of words at the beginning of a conversation with a buyer is played by the mentality, culture, and habitual forms of communication, which may differ from each other even in neighboring cities, not to mention different countries. We invite you to get acquainted with the list of phrases used by sellers in various countries of the world. Your task is to think about which phrases are suitable for customers of your store, and which ones are definitely not!

Phrases of a sales assistant for all occasions:

• Good afternoon It's great that you came to visit us!
• Welcome to the most welcoming store!
• Could you help us? We want to put a new carpet here. Which of these patterns do you like the most?
• (Walk past with a few small boxes in your hands.) Could you do me a favor? Please fix the top box. You know, if one falls, then they all collapse.
• I noticed that your daughter has pierced ears. I also have a girl about her age. She so dreamed about it

• I I see you are wearing a jacket with the name of a rock band. Would you be at their concert yesterday?
• May I ask you? Do you think women prefer candy or flowers on Valentine's Day?
• I noticed you left the barbershop. What stylist do you cut your hair with?
• It's very hot outside today, isn't it?

• Twins! Double the hassle, double the fun! How many are they?
• How did you celebrate yesterday's holiday?
• What a great dress! How long do you think it took to sew on all those sequins?
• You have a wonderful French braid. How much time did it take?
• Someone was in today McDonald's ! Your children are also constantly asking for McDonald's? Mine are asking.
• It's hard to believe that it hasn't rained for so long. Have you already started storing water for future use?
• I see you are wearing a Zenith T-shirt". Do you think they will win the playoff?
• Spent all day in this store. What do you hear about the launch of the "shuttle"?
• There are three days off. How is the traffic on the street?
• Great tan! Do you have this skin color or have you just returned from vacation?

• Did you watch the Oscars broadcast last night?
• Oh, these are new model skis! Where will you try them out?
• You have bought so many books from the bookstore. What kind of books did you buy?
• May I have your opinion? The buyer has just ordered this model. Do you think we should order it too?
• God, plaster! What happened to your hand?
• We've got a little argument here. When do you think is the best time to hang holiday decorations in the store?

99 sales tools. Effective methods of making a profit Mrochkovsky Nikolay Sergeevich

Template text to attract the attention of potential customers

To attract potential customers to any of your events, you need to write an ad and place it on various specialized sites, thematic portals and forums, social networks, and so on.

The most important thing is to the text was short, intriguing and provocative.

As an example, we offer you the text of a letter that was used by the same holiday organization agency to promote the seminar.

Template 12. Text to attract the attention of potential customers

From the book Great Events. Technologies and practice of event management. author Shumovich Alexander Vyacheslavovich

Promotion Ways to get attention for your event Each of your events sells follow-ups that will sell follow-ups… Before we start talking about ways to attract Clients, let's say a few words about the basics

From the book Exhibition. Technique and technology of success author Zakharenko Gennady

Effective Techniques for Attracting Attention of Visitors Again, the three second rule. We already mentioned this rule in Chapter 2. Let's take a closer look at it. Whether your booth is in a corner or in a row, to effectively attract attention

From the book Squeeze everything out of business! 200 ways to increase sales and profits author

Sources of potential customers Let's now look at the main sources of potential customers - where they can be obtained in principle. E-mail newsletters An interesting newsletter that will provide really useful and relevant information for your

From the book 99 sales tools. Effective Profit Methods author

Dealer Engagement Page Template Almost all companies that start to develop a dealer network show what a good product they have, how long they have been in the market, and so on. All this, of course, is an important criteria. But if your product is not for sale

From the book Doubling Sales in the Wholesale Business author Mrochkovsky Nikolai Sergeevich

Increasing conversions (from potential customers to real ones) Friendly communication One of the problems that literally lies on the surface is the lack of friendly communication with potential customers. Everything seems to be simple: the manager must speak with a smile, not

From the book New Customer Generator. 99 Ways to Massively Attract Buyers author Mrochkovsky Nikolai Sergeevich

From the book Social Networking [Sources of New Customers for Business] author Parabellum Andrey Alekseevich

From the book Advertising Agency: Where to Start, How to Succeed author Golovanov Vasily Anatolievich

Step 1. We get contacts of potential customers and their decision makers We discussed ways to reach potential customers a little higher, now let's talk about structuring information about potential customers, obtaining contacts of decision makers and scheduling meetings by phone. As I already

From the book Active Selling 3.1: The Beginning author Rysev Nikolay Yurievich

Techniques for Attracting Attention and Generating Initial Interest in the Decision Maker Now let's move from talking to the secretary or any other gatekeeper to talking to the decision maker. The general algorithm of working with a client should go through

From the book How to make a business out of a hobby. Monetization of creativity author Tyukhmeneva Anna

Techniques for Attracting Attention and Creating Initial Interest in a Customer in a Store Let's now turn to methods for focusing attention and stimulating customer interest. I emphasize that the methods of attracting attention, which we considered above, are suitable

From the book Internet Marketing by Science. What, where and when to do to get the maximum effect author Zarrella Dan

Non-standard methods of attracting attention at the fair 1. Use the power of modern technology. Place an LCD monitor or laptop on the table with an inspiring video on your type of creativity. It does not even need to be removed by yourself, although if you have your own

From the book Raise the money! 150 effective "chips" and sales tactics that make the box office author Teplukhin Arkady

From the book Doubling Personal Selling: How a Sales Manager Increases Their Efficiency author Kolotilov Evgeny

Starting a Presentation: 6 Classic Ways to Grab Attention How to start a presentation? The task of the first stage is to get the audience to pay attention to you and start listening, not thinking. Make yourself known using proven methods: Start with an aphorism, an anecdote, or

From the book Persuasion [Confident Speaking in Any Situation] by Tracey Brian

Single database of potential customers Maintain a single database of potential customers, where all your sellers will store information. I emphasize - it is potential. Everyone maintains a database of existing customers, but few maintain a single database for the clients you currently have

From the book Sales Management author Petrov Konstantin Nikolaevich

1. Finding Leads The first step to a successful sale is finding people who might and would like to buy your product or service in the foreseeable future. Finding these people starts with identifying who your ideal client is. What is his age