What is the difference between a supermarket and a department store? What is the difference between a supermarket and a hypermarket? What is the difference between a supermarket and a department store.

The difference between a supermarket, a supermarket, and a hypermarket lies in several factors. One of them is area or size. In order to evaluate the capabilities of modern stores, we recommend visiting an online hypermarket and familiarizing yourself with its assortment. This will save not only your money, but also time.

Despite the lack of a precise definition of the size of each market, it was customary to divide individual stores according to these parameters.

Supermarkets are the smallest. They can also be comparable to supermarkets, although this is quite rare.

When we talk about supermarkets, we mean stores that are not only large, but also slightly differentiated. Supermarkets are assumed to be stores with retail space not exceeding 2,500 sq.m.

Hypermarkets, as the name suggests, are the largest on the market. Due to their large size, they are often located on the outskirts of the city. Usually, apart from the hypermarket itself, there are other shops in the building, and the whole complex is a kind of shopping center or something like that. A shopping center, according to the definition of hypermarkets, is a store with a size exceeding 2500 sq.m.

Product exposition

A significant difference between the above two units will be observed, especially when going to their counters. At first glance, we will notice that retail stores are stores where a typical merchandise counter exists and there is no dominant location. To maximize cost savings in these low-cost stores, we can expect products to be pulled straight from under the shelf or counter. Very often, retail stores are also a warehouse, that is, the products are located directly in the store.

In the case of supermarkets and hypermarkets, we will encounter a picture with which we are more familiar. All products (or most) are placed on the shelves. In large supermarkets, we can also count on additional promotions such as a tasting or a presentation.

Keywords: Product exposition, online hypermarket, supermarket, department store, differences, store area, market, warehouse, how to distinguish, goods

In the article we will talk about what store formats are, and how they differ. In addition, you will learn what the specifics of Russian retail outlets are.

The current state of retail

Retailing is gaining more and more importance nowadays. It connects the processes of production, distribution and consumption, forming a single complex. Trade today has undergone significant structural changes. The number of markets organized spontaneously has been significantly reduced. become larger, and competition between them has intensified. Currently, retail trade turnover is formed mainly by commercial organizations, as well as individual entrepreneurs who carry out their activities within the stationary networks.

Shops in the face of increased competition offer everything and services. To date, the state of the market is characterized by the presence of rigid structuring. In addition, new store formats are emerging. The development of trade is characterized by significant changes in the forms of service and In this regard, the "Soviet" classifications no longer reflect its current state.

Classification criteria

It is more expedient to divide retail enterprises not only by types and kinds, but also by formats. The classification criteria in this case are as follows:

• range;
• square;
• price;
• form of trade service;
• atmosphere;
• location;
• target group of consumers;
• promotion.

The main formats of stores selling food products

In Russia today there are 5 main formats of stores that specialize in:

• convenience store;
• discounter;
• shop-warehouse;
• supermarket;
• hypermarket.

Let's briefly consider each of them.

hypermarket

Do you know the difference between a hypermarket and a supermarket? Many cannot determine what is the difference between them. These formats of retail stores differ in terms of area and assortment.

A hypermarket is a store that is larger than a supermarket. Its area is at least 10 thousand square meters. m. It also differs from the expanded supermarket, which ranges from 40 to 150 thousand items.

One or more parking lots of a large area are organized for customers. This is explained by the fact that buyers usually come to hypermarkets by car. In these stores, unlike other formats, it is required to pay great attention to the convenience of visitors staying in them for a long time. It is necessary to have toilets, catering points, playgrounds, food packaging areas, recreation areas, etc.

Supermarket and convenience store

The area of ​​the supermarket - from 2 to 5 thousand square meters. m. This format implies a spacious room, access roads, convenient location of shops, cozy atmosphere, beautiful interior design. Assortment - from 4 to 20 thousand items.

Hypermarkets and warehouse stores operate in the economy and middle market segments. Compared to supermarkets, they are more democratic. The economy supermarket is divided into separate categories based on price. In addition, it can be supplemented by a convenience store - a new format. It is conveniently located, has extended opening hours, and sells a limited range of FMCG items.

Store-warehouse

A warehouse store is often opened by wholesale firms that can purchase large quantities of goods at significant discounts from manufacturers or other suppliers. They can also be organized by companies that are distributors of a particular product. At present, the share of wholesale trade is decreasing every year. Many manufacturers work directly with retailers. The store-warehouse in this case is a good "transitional" stage from wholesale to retail trade.

Back in the 1960s, this format was formed. At first, the customers of such stores were representatives of medium and small businesses interested in buying small quantities of goods at a low price. This format is determined precisely by the contingent of buyers, and not by sales volumes. It implies payment of the purchase in cash, and then the client himself takes the goods away. Cash and self-collection allow such stores to increase the turnover of funds for goods, while reducing

Discounters

Speaking of discounters, it should be noted that they attract not only low-income buyers. They are visited by consumers with average and even high incomes. Thus, discounters adapt to the needs of buyers.

As you remember, store formats are distinguished by area, assortment, price of goods and other criteria. As for discounters, their area ranges from 500 to 1.5 thousand square meters. m. The range of goods is quite narrow, additional services are not provided. No interior design is envisaged, except for the network's corporate design and consumer information.

These shops are located in residential areas as it is expected that visitors may not have their own transport. A small number of discounters designed for car owners are located at the intersection of major highways, usually within the city.

The specifics of Russian stores

The new store formats listed above combine the use of the following marketing and trade methods: self-service to consumers, the presence of a mixed assortment, networking. At the same time, Russian enterprises that work within their framework have a number of features. Firms operating in the format of hypermarkets, for the most part, comply with Western standards. However, the principles of operation of Russian discounters, supermarkets, convenience stores have their own specifics. They do not meet the format standards adopted abroad. This applies mainly to pricing policy.

For example, Western enterprises of the format "at home" set a high margin on goods. This is due to the fact that these stores have a convenient location, which is considered as a service. The format "at home", adopted in Russia, is somewhat different. Its specificity lies in the fact that this store corresponds to the purchasing power of the inhabitants of the area where it is located.

Clothing store formats

A market, a department store, a pavilion are concepts that every Russian can define. The formats of small clothing stores, designed for a buyer with an average or low income, are also familiar to us. However, today there are more and more new words that denote types. We suggest you consider some formats of clothing stores that have relatively recently emerged in our country.

Boutique

Boutique is a word of French origin. This is the name of a small store of expensive and fashionable goods. Boutique - a store that sells exclusive clothing and accessories. Its range may include clothing from several brands, but not necessarily. The boutique can also be the official outlet of famous fashion houses. In other words, it can be both multi-brand and mono-brand.

This term in the modern fashion industry is also called an expensive and fashionable clothing store, which is distinguished by a high level of service, exclusive design of the premises, an assortment of goods, a bright corporate identity and has a specific target audience (men and women with an average and high income level).

Showroom

Showroom is a word translated from English meaning "showroom". This format of the store involves a room with a showroom, which presents samples of the collection of brands. Companies that do not distribute their products themselves only provide distributor addresses and product information in their showrooms. At the showrooms of firms distributing goods, it is possible to make bulk purchases.

In our country, many such stores arrange sales of clothing samples that are presented in them. In addition, they can specially bring shoes, clothes and accessories from abroad that are not sold on the Russian market. They sell these things on "demonstration sites", which, by the way, contradicts the format of the world's showrooms.

Concept store

All new store formats are gradually penetrating our country. One of them is a concept store. Translated from English, this word means "multifunctional store". These outlets are not yet very popular in our country, but concept stores are ubiquitous in Europe. The term itself originated in the late 1990s. It was then that a new way of organizing multi-brand boutiques was invented. The main idea was to present an expensive "lifestyle" to the visitors.

Items sold in concept stores are often completely heterogeneous, but they are united by a certain concept (idea). This store should create a special atmosphere and space that helps convey a certain worldview to the buyer. Classic concept stores feature only rare and limited-edition items, but they cater to consumers of all income levels.

Currently, these and other store formats are gaining more and more popularity. Russia is gradually assimilating the experience of Western states, where trade is still better organized than in our country. Foreign store formats, the types and types of which can already be found today on the territory of the former Soviet Union, are constantly evolving. It must be assumed that great changes await the inhabitants of our country in the future.

The product assortment of a retail enterprise differs in its structure from the assortment of a wholesale company, precisely in that it can combine different groups of goods (food, electronics, furniture, household chemicals, watches, etc.), while, as noted above (see Chapter 4), wholesalers are more or less specialized.

However, the concepts of assortment formulated in the previous chapter are fully applicable to the retail trade.

Based on the classification of the types of product range discussed above, as well as the characteristics of the product itself and the tasks that were set by the store owners, the following types of retail enterprises can be distinguished.

Specialty stores offering a narrow but rich assortment that can satisfy the specific needs of the buyer. The assortment structure can be aimed both at a wide offer of different options for one type of product (shops selling bicycles, tennis equipment, jeans, etc.), and at meeting the needs of a narrow segment of consumers (a store for newborns, a clothing store for tall people etc.).

Department stores offer a wide range, primarily of non-food items. Located in prestigious places of the city, department stores attract a large number of buyers. In general, department stores are characterized by an average level of service with medium and high prices for goods.

To increase turnover, department stores are developing grocery stores and are also leasing part of their retail space to independent retailers.

Universal grocery stores (bentams, supermarkets, supermarkets, hypermarkets) differ in the breadth of their assortment and the area of ​​​​the trading floor.

The current Russian legislation does not define the rules for dividing stores into certain types, so a department store may have its own name (market, minimarket, supermarket, etc.).

However, according to the concepts of bentham, supermarket, hypermarket accepted in the West, in addition to the usual distinguishing features (breadth of assortment, sales floor area), there are common characteristics for them:

* the main share of the assortment

* food products and a limited range of non-food products;

* main form of service

* self-service, except for the sale of fish, meat, bakery, confectionery (cakes) products;

* developed system of additional services;

* condition for cars.

Let's take a closer look at each of the types of department stores.

Bentham* - a minimarket or a "pocket" supermarket, has a sales area of ​​about 90-300 m2. Bentham, unlike the usual department stores (such as "Products" or "Gastronom"), organize their trading activities following the example of supermarkets:

use self-service;

next to the bentham there is a place for parking cars;

has a convenient mode of operation for the buyer (often around the clock and seven days a week).

Supermarket - a universal self-service store with a sales area of ​​800-1200 m2. This name is used in domestic trade, while in the West there is a broader concept of a supermarket.

Supermarket - a self-service general store with a trading floor area from 400 m2 to 2500 m2 (in the USA supermarkets can have an area of ​​up to 4000 m2).

The product range of supermarkets is 5-30 thousand items and varies greatly in its structural content. However, the share of the food group of goods significantly prevails over non-food products (the ratio is approximately 4:1). American supermarkets have more items (25-30 thousand) than, for example, German ones (~ 10 thousand).

To maintain a high turnover by attracting regular customers, supermarkets offer a wide range of additional services, even not always related to the main profile of the supermarket. Many Western supermarkets have culinary departments, cafeterias, apothecary and flower kiosks, shoe and watch repair shops, and currency exchange. On average, each type of activity gives an additional turnover of 2-6%.

Russian supermarkets (supermarkets) are engaged in a similar diversification activity in order to withstand fierce competition from a developed network of street vendors.

A hypermarket is a giant supermarket in terms of the size of its sales area. Hypermarkets in the USA have a trading floor area of ​​about 10 thousand m2, in France - over 2500 m2. The product range can consist of 50-100 thousand items. The main principles when creating a hypermarket are:

* relatively low prices;

* extended work schedule;

* convenient transport connection;

* large parking lot;

* organization of trade on the principle of self-service.

Hypermarkets are popular not only due to low prices for goods, but also due to the opportunity to make a complex purchase of food products for the whole week. Many shoppers who enjoy the shopping experience enjoy the large selection that such a store has.

Large department stores have high costs associated with inventory management, assortment optimization, and utility bills.

Therefore, many of the supermarkets and hypermarkets are experiencing financial problems. To increase profitability, supermarkets create trade and production associations of several stores to implement a single purchasing policy, refusing the services of independent wholesalers. Some retail chains organize the production of goods under their own brand. The average profit margin of a Western high-value supermarket is 1-3%.

Consumer goods stores are focused on the mass buyer, they have a small sales area, so they sell goods, as a rule, through the counter.

Geographically, they are located as close as possible to crowded places (near the subway, transport stops, gas stations) or directly in residential areas.

A combined universal shopping complex includes different, unrelated groups of goods (for example, household appliances, furniture, food, medical goods, etc.). in this case, the structure of trade turnover is of a random nature - in contrast to a department store (non-food products predominate) or a supermarket (food products predominate). If a shopping complex belongs to one owner, then sometimes it is called a trading house. Legally, the concept of "trading house" in Russia is not defined, therefore, wholesale trade and production may be included in its structure.

Characteristics of trade enterprises by the level of retail prices

Discount stores have several varieties:

A). Discounts that sell a limited assortment that do not require large expenses for display and pre-sale preparation. Many goods are exhibited on pallets and in the container in which they arrived from the manufacturer. The interior of this store is extremely simple. The size of the trading floor is about 300-400 m2. Price discount is 10-20%

b). "Cash and Carry" is a small wholesale or retail warehouse store intended for small resellers. And also for those individual buyers who prefer to buy goods for the future, while saving significant amounts. The low prices for the offered goods are not only the result of the pricing policy, but also the result of receiving significant discounts from suppliers and savings on display and maintenance. A feature of "cash and carry" is the combination of a warehouse and a trading floor in one room, which allows better use of the volume and area of ​​​​the working room.

Discount trade - the sale of goods at a discount to the owners of special discount cards, which can be registered and bearer. Discount cards can be issued for individual purchases in a retail store, as well as for small-scale purchases from a large wholesaler by smaller firms.

The financial scheme for working with discount cards is set by the seller himself: a certain advance amount can be taken, or only the cost of manufacturing the card itself (3-5 USD) can be paid. The system of discounts when buying with a discount card depends on the cost of the purchase, the amount of the advance payment. Sometimes discounts are transferred to a special savings (cumulative) account for subsequent purchases. The size of the discount retail discount is 3-10%, and wholesale - 1-3%.

Stores that sell quality goods at discount prices survive if they are part of a chain of at least 10 similar businesses. The assortment is based on high-turnover food products that do not require special maintenance. Due to the combination of low prices and high turnover, the required profit from the activities of such stores is obtained.

Trade in non-new non-food products is carried out through commission stores. The owner of the goods, who handed it over to the store, receives a predetermined percentage of its value after the sale. The cost of goods is set with the consent of the owner of the goods.

Very cheap goods (clothing) can be sold through the second-hand system.

Low prices for ordinary goods are offered by the street trading system. Street trading is carried out by installing chests, containers, tents, trays. Sometimes the sale of goods is made from vans and carts. Due to the maximum savings in trading costs, setting low prices, it is possible to achieve a significant turnover. To attract more buyers, the street trading system is combined into large small wholesale and retail markets.

Fashion stores (boutiques), as a rule, clothes, on the contrary, have high prices and rely on a narrow segment of wealthy people. The turnover of such stores is relatively low, but the profit is achieved by a large trade margin. Once a product has ceased to be fashionable, its price decreases. Special discounts are used to stimulate.

Firm trade is guided by the manufacturer only with its products under its own brand.

These stores charge lower prices than the same product found in other non-branded stores. In company stores, counterfeiting is excluded, since there are no supplies from independent intermediaries.

Characteristics of trade enterprises by the nature (form) of service

Above, the traditional form of service was considered, when the buyer comes to the store, directly selects the product and immediately pays for it. The main disadvantages of this form of trade are the large time costs, and in some cases the lack of goods or goods of a specific manufacturer that the buyer needs. For many buyers who live far from large cities, the problem of finding and buying many goods is generally an urgent problem.

In this regard, other non-traditional forms of trade have become widespread, especially goods with a low turnover, which are not very attractive for ordinary trade.

Mail order trading

The organization of work with the buyer is as follows. Information about a particular product is communicated to the buyer in various ways. For example, catalogs are sent to important clients, either free of charge or as a prize, gift or small cost. The buyer sends an application for the purchase of it through the post office. Payment is made in advance or at the time of receipt of the goods by mail. There may also be catalogs for ordering the necessary goods. The list of goods, and if necessary, their photographs, the seller places in newspapers, magazines, he distributes letters, leaflets, brochures to the mailboxes of the apartments.

Books, audio and video cassettes, simple electrical appliances, etc. are sold with the help of postal delivery of goods.

Selling goods by phone is carried out with the help of active outgoing calls and subsequent oral presentation of the goods.

If the buyer agrees, the goods can be delivered to his home or an order can be left for him in the store.

When selling goods by telephone, one should be aware of possible restrictions or direct prohibitions on making commercial calls to individuals (for example, in Germany). Sale by phone to the enterprise can be made in the form of oral offers with the subsequent sending of the offer by fax.

Given the limited possibilities of telephone sales (20-40 calls can be made per day), the calculation is made on the formation of a circle of regular customers, which is determined by the pricing policy, the level of service and the quality of goods.

Vending machines sell goods such as cigarettes, soft drinks, sandwiches, chewing gums, etc. Vending machines are installed at railway stations, in the subway, at petrol stations. Convenience for buyers is their round-the-clock work, which is especially important at night. The disadvantages of selling through vending machines are high maintenance costs, breakdowns, and theft. This leads to the fact that the prices of goods sold through vending machines are 15-20% higher than usual.

Trading through electronic channels has several varieties, but is carried out one way or another using a computer network.

This includes selling via the Internet and e-mail. The organization of trade through electronic channels is not fundamentally different from selling by telephone (in terms of the delivery of goods and the receipt of money for it).

The difference is that telephone sales are active calls with the seller’s live speech, and trading through electronic channels (computer networks) is the placement of information about the product offer and the expectation of passive input calls or written offers from the buyer.

Recently, experts have been considering the possibility of creating digital money placed on the Internet, which will speed up mutual settlements between the buyer and the seller.

The prospect for future trade is the idea of ​​creating an electronic store - a warehouse. The selection of goods is proposed to be done not on the trading floor, but in a special room where a computer is installed. The computer program allows you to inspect the product from all sides and, if you select it, just press the button and the product automatically moves from the warehouse to the buyer. In principle, according to this scheme, goods can also be selected using a home computer.

Trade with the delivery of goods to your home or office.

In this case, the emphasis is on the realization of the needs of some buyers - to free their time from searching for the right goods and get them directly without leaving home. Payment for goods is made at home, after the buyer checks them for quality and weight. The rights of buyers, stipulated in the relevant regulatory documents of the Russian Federation, allow him to return or refuse low-quality goods. The pricing policy of the supplier enterprise may be such that delivery is free of charge or paid in excess of the cost of the goods.

The order is carried out by phone, for which the seller company periodically conducts an advertising campaign, primarily by the "direct mail" method. Formation of a client base is also possible with the help of telephone marketing.

The range of goods sold with home delivery consists of food, beverages, simple household appliances, household chemicals, toiletries. Catering establishments can deliver prepared meals to your home.

The marketing strategy consists in the formation of regular customers with a continuous increase in their number.

Trade with delivery can also be organized for enterprises (for their canteens, cafes, banquets, etc.).

Peddle trading, unlike the methods discussed above, does not involve a preliminary search for buyers.

Traveling salesmen, i.e. sales agents carry the right products with them and offer them to random people, for example, working in company offices or even on the street.

This is how cosmetics, cassettes, toys, etc. are sold.

A large role in the success of sales is given to the training of sellers in the technique of presenting goods and the personality of the seller (traveling salesman). The sales strategy consists either in "pushing" the product (i.e. in a one-time contact with the buyer) or in establishing a long-term relationship with him, introducing a random buyer into his regular client, and even into an assistant who either selects new buyers or himself carries out commercial transactions under the direction of a traveling salesman. In turn, some of the new buyers also become sellers. Thus, a multi-level sales network is formed. The manufacturer of a product that is sold through a multi-level network organizes marketing multi-level support.

Currently, network sales are an independent form of marketing organization. One of its principles is that the seller must also be a consumer of this product, having invested personal funds in the development of his network, in order to then make a big profit.

Catalog trading is carried out by compiling a catalog with photographs, a brief description of goods and prices for them. Catalogs are placed in different places where buyers gather, first of all, in large trading enterprises or special bureaus. You can also buy catalogs and use them at home. After placing an order and pre-paying for it, after a certain time, the buyer can receive the goods at the warehouse or in the section of the store where the order was made. Catalog prices, as a rule, are higher than retail prices, but orders are also made for those specific goods that are not available in stores.

Catalogs are also compiled for companies, for example, office supplies, building and renovation products, etc.

Mini-catalogues are published in newspapers and magazines.

AiF.ru answers popular questions from readers.

The main difference between a department store and a supermarket is that a supermarket is a self-service enterprise.

In such a store, the buyer himself chooses the goods laid out on the shelves in different departments, and pays off at the general checkout when leaving the store. And in a department store or department store, there are many departments, in each of which the seller can help the buyer choose the product he needs.

What other differences are there?

Unlike a department store, a department store is often characterized by lower costs, lower prices, and higher sales volume.

An example of a department store is a modern shopping center with many different departments and shopping pavilions, and a supermarket is modern hypermarkets and supermarkets (grocery, construction, household appliances, furniture).

To increase profits and attract more customers, supermarkets are often located in popular locations among the population. In addition to general merchandise, they also offer laundry, dry cleaning, shoe repair, and more.

Perhaps every average family visits a large grocery store at least once a week. After all, stocking up on provisions for several days in advance is much more convenient than buying a couple of items every day. Fortunately, large retail outlets offer a wide range of goods for every taste and budget. In this article, we will look at the difference between a hypermarket and a supermarket.

Definitions

hypermarket- a trading enterprise that sells food and other products of a universal type, operating on the principle of self-service. The history of the appearance of the first stores of this type goes back to the distant 19th century. Cities began to appear in the vastly underdeveloped territories of America at that time. The surroundings of settlements were gradually overgrown with numerous ranches and various small farms. It is quite obvious that from time to time their workers needed replenishment of supplies. Since the road to the city sometimes took several hours or even a whole day, people tried to buy everything they needed to the maximum. The standard list usually included not only products, but also nails, ropes, tools, fabrics, etc. To meet the needs of the inhabitants of the hinterland, department stores began to open in large cities, in many ways resembling warehouses. These were the first hypermarkets.

hypermarket

Supermarket- a trading company specializing in the sale of a wide range of food and beverages, as well as some household items. Often it is a branch of a large network. The first supermarkets also originated in America. A huge stimulus for their development was the invention in 1937 of a cart on wheels. The Soviet progenitors of supermarkets are considered to be supermarkets and department stores. In the first, manufactured goods were sold, there was a self-service system. Department stores, on the other hand, were a collection of outlets under one roof. The result of the modernization of such facilities were supermarkets, which appeared in the country only in the 90s. To date, they have received the widest distribution in all corners of Russia.

Supermarket

Comparison

Let's start with the dimensions of the stores. The area of ​​modern hypermarkets can vary from 4 to 60 thousand square meters. Due to such an impressive size, such outlets usually occupy an entire building surrounded by a spacious parking lot. In addition to the main hall, which accounts for about 80% of the premises, it can also house pharmacies, catering establishments, children's corners, etc. Compared to a hypermarket, a supermarket has rather modest dimensions. Its minimum area is on average 400 square meters, while the maximum can reach up to 2500. Such stores are located both in large shopping centers and on the lower floors of residential buildings and even in basements. They rarely occupy a separate building, do not have their own parking.

As a rule, supermarkets are located within the city, in the busiest and most passable areas. In a large settlement, you can count several hundred of them. Since it is not always possible to build a huge hypermarket building in the city, many outlets of this type are located outside it. This does not cause much indignation among buyers who go shopping exclusively by private transport. They visit such stores once a week or even a month in order to stock up on everything they need for a rather long period. In large settlements and suburban areas, there are no more than a couple of dozen. You can always buy everyday products, be it bread or milk, in a supermarket near the house, walking to it on foot. It is quite obvious that the assortment of goods in such points is narrower. This is another difference between a hypermarket and a supermarket. Let's consider this point in more detail.

A hypermarket implies not only huge retail space, but also a universal range of goods, including non-food items. The latter account for 35-50% of the presented positions. Clothing, shoes, household appliances, children's accessories, books, stationery, building materials, cosmetics - and this is not a complete list of items. Many hypermarkets are aimed at people with a low level of income and wholesale buyers. They are in many ways reminiscent of warehouses, the territory of which is lined with high multi-level racks and countless boxes of goods. All this is due to the lack of space to store a huge number of sold positions.

As for supermarkets, the assortment of such stores is 3-10 times lower. About 80% of the positions presented in them fall on the share of food. In addition, in such outlets you can buy cosmetics, household goods, printed publications, stationery. It is quite obvious that the choice of this product is very, very limited. In supermarkets you will not find such a number of boxes, boxes and packages. Here, all goods are neatly arranged on the shelves and are designed mainly for a single consumer.

We have given a detailed answer to the question, what is the difference between a hypermarket and a supermarket. Let's draw a line under our article.

Table

hypermarket	Supermarket
The area is from 4 to 60 thousand square meters	Covers an area of ​​400 to 2500 square meters
Located in a separate building	Can be placed in shopping malls, basements, lower floors of residential buildings, etc.
Has its own parking	Private parking is often not provided
May be located in the vicinity of settlements	Located in the city, in crowded places
Buyers come with their own transport	Visitors often come on foot
There are no more than 20 pieces in one city	The number of outlets can be in the hundreds
Looks like a warehouse inside	All items have been unpacked and neatly placed on shelves.
A wide range of the most diverse products	Presented mainly food products
Buyers come no more than once a week and stock up on goods for a long time	Visitors drop in often, buy everyday goods