In the era of the birth of the capitalist system in our country (in the early 1990s), doing business was much easier than now.

Yes, then there were also many problems (general lack of money, racketeering, lack of information, etc.), but the competition was not too big, the number of unoccupied niches was simply huge, and with proper planning, it was quite possible to start a traditional business (open a store, cafe or something similar). ).

Today, it is no coincidence that so many start-up entrepreneurs are interested in how to start a business from scratch, because it has become much more difficult to join the ranks of the entrepreneurial elite.

Competition has increased, the number of unoccupied niches has significantly decreased, much more money is needed to launch it, and the startup itself must be distinguished by novelty and originality in order to become profitable.

And yet, business, as a way to achieve success and financial independence, cannot be discounted.

Every person who thinks about how to open their own business wants to avoid the mistakes of their predecessors and dreams of launching a startup with minimal difficulties.

This can be achieved if you heed the advice of experienced entrepreneurs who have already happened more than once.

10 useful tips for those who want to start a business from scratch:

Do not try to open a business on credit money.

Yes, you can borrow a certain amount from the bank or from your friends, but it should not exceed 50% of the starting capital.

It is also advisable to think about collateral (sole housing is not an option).

And it is also very important not to spend a strategic reserve of money, for example, set aside for an operation for a mother or for a higher education for a high school student.

Start small.

If you have absolutely no experience in business, then you should not immediately aim at a huge corporation.

Start with a small startup and gradually expand it.

Weigh everything carefully.

You should not try to open a business without careful thought.

In addition to drawing up a business plan with specific calculations, you must think through various options for the development of the scenario (both positive and negative for you) - so, in case of a loss, you will be left with minimal losses.

Down with pink glasses.

Yes, you must sincerely believe that your business, opened from scratch, will be successful.

But you can not look at your brainchild through rose-colored glasses, not noticing its shortcomings and not trying to improve it.

Learn the theoretical background.

Before you take concrete steps to open a business, find out everything you can about the business you want to do:

• market;
• the level of competition;
• distribution sources;
• potential clients;
• profitability;
• main competitors;
• ways of development, etc.

1. Listen to professional opinion.

   It will be easier for you to open a business from scratch if you hear useful recommendations from entrepreneurs who work in the same field.

   If you can't talk to them personally, then look for suitable interviews on the Internet and in the press.

   Don't chase the firebird.

   Projects that promise "super profits", "quick money" usually lead to a complete collapse, because they are proposed either by dreamers divorced from reality or swindlers.

   Gain experience.

   A successful business from scratch can be opened by those entrepreneurs who have experience in this area.

   For example, if you decide to open a coffee shop, then it is advisable to work for several years in a successful institution of this type in order to study it from the inside.

   Plan.

   In the first year after opening a business, make monthly plans in writing and analyze their implementation: what was done, what was not done, why it did not work, what should be changed, etc.

   And I think that there is no need to once again remind those who want to open their own business from scratch about the need to draw up a detailed business plan with specific calculations for your region.

   Help with writing a business plan can be found here: http://biznesprost.com.

   Be strong.

   You will never be able to open if you give in to the first difficulties.

   Without them, the life of an entrepreneur is impossible.

How to open your own business with minimal investment: 20 ideas

If you have practically no savings in order to open a business from scratch, and you do not want to get into large loans, then you can choose the path to entrepreneurship, which requires practically no capital investment.

To pass it, you must sell to consumers what you are good at doing yourself, of course - they should need it.

That is, the easiest way to open a business with minimal investment is to start doing something on your own, using your existing real estate, land, equipment, etc.

If you arrange everything correctly and do not make a mistake with the choice, you will gradually be able to expand your activities.

To do business, you can open:

1. Repair shop.
2. Center for refilling cartridges.
3. A small confectionery shop or a lunch preparation shop for offices.
4. A workshop for making souvenirs, jewelry, candy bouquets and the like.
5. Farming.
6. Atelier for tailoring and repairing clothes.
7. Mini-farm for growing birds, fish, insects or animals.
8. A company that organizes holidays and provides animation services.
9. An organization that will be engaged in tutoring, writing various types of scientific papers to order.
10. Interior design studio.
11. Office "Husband for an hour."
12. Advertising agency.
13. Consulting office.
14. Knitting or embroidery shop.
15. Construction company (small scale in the form of a team of builders-repairmen).
16. Funeral home (no funeral goods store).
17. Kindergarten at home.
18. Auditing or law firm.
19. Marriage Agency.
20. Massage, hairdressing, manicure and pedicure salon, etc.

That is, to open your own business with minimal investment, you just need to figure out what exactly you can do well and start manufacturing goods or providing services.

To reduce the amount of capital investment, at the initial stage, you can either in a small rented room and do without assistants.

If things work out for you, then you can think about expanding.

How this can be organized, I will try to explain with an example.

How can a man open his own business with minimal investment?

Let's say you are a handy man who knows how to do a little bit of everything: repair taps, do cosmetic repairs, work with electrical wiring, embed locks, and repair equipment.

In general, such a master of all trades, which the wife cannot get enough of.

You may well realize such valuable skills and knowledge and think about how to open your own business with minimal investment.

For example, to provide the service "Husband for an hour" and / or repair equipment.

What is needed to open a Husband for an Hour business or an equipment repair service:

1. Mobile phone, the number of which you will indicate in ads for communication with customers (today everyone has mobile phones, so you don’t have to buy a new device).
2. Tools - jacks of all trades already have a pretty decent set of tools, so you don't need to buy everything from scratch.

Work clothes and footwear.

A complete set can be purchased, for example, in the same second-hand store for a maximum of 1,000 rubles.

You will not need an office, because you will provide the “Husband for an Hour” service on the territory of customers, and you can repair equipment right at home.

That is, capital investment will be minimal.

Now let's take a look at these signs:

Name	Amount (in rubles)
Tools	15 000 rub.
Overalls and footwear	1 000 rub.
Other	4 000 rub.

That is, in order to launch a startup, you need only 20,000 rubles - the amount that you can really save up in a couple of months without infringing on yourself in anything.

Now let's talk about profit.

If you work only 10 days a month, then the amount of your monthly earnings will be 21,000 rubles, that is, you can easily return your initial investment.

How can a woman open her own business from scratch with minimal investment?

Recently a friend of mine complained about how hard it is to find a good seamstress.

She wanted to sew an exclusive skirt for herself and even bought the fabric, but she could not find the master.

I thought: really, official ateliers take big money for sewing simple things, and few people earn money in this way at home.

But the ability to sew well can be used to open a business from scratch with minimal investment.

Indeed, for this, in general, capital investments are practically not needed - you already have a sewing machine and various accessories.

Well, let's say you have to spend about 5,000 rubles on advertising, but this is not that much money.

They are easy to return in half a month, if the business is organized correctly.

How to open your business from scratch without investments: remember the main thing

If you are not the son or daughter of a rich dad, if you are not the wife of an influential wealthy person, if you are not the kind of person for whom money does not really matter, and an unsuccessful startup is just a stage in life, then you need to think everything through as carefully as possible, before starting a business from scratch.

Here are 5 things to remember for people who want to start a business from scratch without investment:

To do business, you need to have a certain mental attitude.

Do you know how sports victories are achieved?

Training - yes, physical parameters - yes, state of health - yes, perseverance and character - yes, an experienced coach - yes, but the psychological attitude with which the athlete goes to the start is also extremely important.

He must keep a clear head, control his nerves, be able to pull himself together at the right moment and be psychologically stronger than the opponent.

A businessman must do the same.

Whatever business you decide to open, it is important to take care of quality.

Even if you produce inexpensive goods or provide budget services, they must be of high quality.

Let not as super-sweet as expensive goods and services, but you can’t hack either.

This hackneyed phrase is still not outdated, because it conveys the essence of any business well.

You can't start a business without investment.

Yes, there are areas where you can get by with minimal capital investments, there are those where you need to spend millions to launch a startup, but you can’t do without money at all.

Before doing anything, think about where you will get the missing amount:

• credit;
• sale of an asset;
• search for a partner;
• applying for a grant;
• earnings abroad, etc.

1. Not everyone can be entrepreneurs.

   A little more than 10% of people who decide to open a business from scratch without investment succeed.

   If you're struggling to launch a startup, entrepreneurship may not be the way to go.

How to open your own business without investments: 5 promising ideas

It is much easier to start your own business if you have the initial capital.

But for those who want to start a business, but at the same time do not know where to get money to launch a startup, it will not be easy to join the ranks of entrepreneurs.

And yet there are ideas that can be implemented with a very modest start-up capital.

Idea number 1. Walking and training dogs.

If you are good with animals, have experience as a dog handler, circus trainer or something similar, you can earn money by walking other people's dogs when the owners are busy and training them.

You don't have to buy anything to start this business.

But you will have to demonstrate your skills daily.

Your customers (both bipedal and four-toed) should be satisfied and recommend you to their friends.

You can earn from a formed client base, if you open such a business without investments, from 50,000 rubles.

Idea number 2. Cleaning services.

This business can be opened from scratch by both women and men.

You do not need large investments, especially if you are not going to register as an individual entrepreneur and open an office.

You can clean residential, office and other premises both on your own and as an intermediary for a team of hired workers.

The average cost of regular cleaning of an apartment is 2,000 rubles, a private house with an area of ​​up to 100 square meters. - 3,000 rubles.

If you decide to open a business and provide cleaning services on your own, your monthly profit will be within 40,000 rubles.

If you act as an intermediary for several teams, then the amount of remuneration can be either more or less.

It all depends on the number of orders per month and on the% that you will take as an intermediary.

Idea number 3. Real estate agency.

This is a business that can be opened from scratch even within your own apartment.

You can conduct all negotiations with clients directly on the territory of the object to be sold, in a cafe, at home.

Better as advertised in the media and on the Internet.

At first, you can do without assistants, being responsible for both the negotiation process and the deals themselves.

But you can’t do without transport, since real estate objects can be located even outside the city.

A good realtor in a large city can earn up to 200,000 rubles a month.

Idea number 4. Dropshipping.

The essence of this business is the intermediary activity between the wholesale supplier and the consumer.

You can start a business from scratch.

No investment other than a computer connected to the Internet is required.

The easiest way to find consumers is through the Internet.

You can work right in your home.

It will be easier to open and promote a business if you find wholesale suppliers abroad, for example, in China or the USA.

Earnings are directly proportional to the number of customers and the amount of their order.

To give you an example, one of my friends has been buying clothes from the US through a dropshipper for several years now.

One day, a dropshipper confessed to her that even in the worst months, her income is never less than $100.

Idea number 5. Renting out advertising space.

Today, people who have decided to start their own business from scratch are looking for new advertising space in order to develop a client base.

You can take advantage of this and place advertising material on your balcony, on the gates of a private house, on a car, etc.

The easiest type of business that can bring you both 5,000 rubles a month and 30,000 rubles.

The video below contains the final tips,

to choose the right niche for business and open your own business:

And, of course, those who think how to start a business from scratch and do everything according to the law, you need to register as an individual entrepreneur or LLC.

You will have to tinker with papers, fulfill the requirements of government services and pay taxes, but you will definitely not have problems with the law and get more opportunities to expand your business.

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Today, developing your own business is a popular way to make money. New businesses appear almost every day.

But not everything is so simple, because before you open your own business, you need to familiarize yourself with all its subtleties, of which there are many.

self-organization

This term has several basic meanings:

• First of all, it is a tool that allows you to achieve the best result, while spending a minimum amount of time and energy.
• Competent distribution of time, aimed at achieving the best result.

The purpose of self-organization is to master the methodology and sequence of organizing the life process, improve skills through self-learning, self-control, and so on.

This concept consists of the following elements: susceptibility to analysis and control of one's actions, purposefulness, the ability to make decisions independently, susceptibility to criticism, the ability to predict, etc.

It is self-organization that plays the final role if you decide to open your own business. For example, for a future entrepreneur who has studied all the "dark corners" of his business, everything should be cloudless, but if he does not know how to correctly calculate his time, resources, and negotiate, his business may collapse.

That is why, first of all, you need to be able to organize and set yourself up for work if you want to succeed.

Profitable business ideas

The most important thing in business is to start, that is, come up with an idea that will really bring profit and pleasure from its development. Suppose you have an idea, but then the question arises of how to make sure that your idea really has the right to exist.

Below are some tips:

• Make sure customers buy your product or service again and again, not just once. This moment is one of the most important conditions for continued success in the world of small business. For example, according to some experts, it is better to service laptops than to sell them.
• Make sure yours is high enough. Few organizations can compete for long periods of time if their main advantage is to have the cheapest service. When you take on the development of a business, you need to keep track of the flow of finances.
  In the event that you have a low margin at your disposal and you are “moving out” by selling large volumes of products, you will need a lot of capital involved and fully spent during one production cycle, which can support you at the very beginning when income is low. .
• Choose your team carefully, as bringing an idea to life is just as important as creating it. A well-coordinated team will increase your chances of success.

Below are a few topical ideas for starting a small business.

Own car wash

This idea is quite popular, since there are a lot of car lovers now. The main advantage is that this type of business does not require serious investments, in other words, almost anyone can do it.

Online clothing store for people with non-standard sizes

It often happens that a person simply cannot find clothes to his taste that would fit him or her. Or, as is often the case, when ordering clothes on the Internet, they do not guess with sizes, etc.

Therefore, Internet ateliers that sew clothes according to the standards of the consumer are becoming increasingly popular.

The following video shows four ways to start a business from scratch and some interesting business ideas:

In the process of studying the market, you need to understand that your task at the first stage is clearly articulate your customer profile. In the course of the analysis, it is necessary to determine the criteria by which you recognize your consumer.

As a rule, the criteria mean:

• age;
• the finances at his disposal;
• profession, etc.

Information about a potential buyer is needed in order to contact as little as possible in the future with those who are not going to purchase your product. Formation of the image of the buyer is recommended to start with specialized media or the Internet.

As a rule, you need to conduct a survey of those who fit the requirements you describe. This is a great tactic to get really valuable information. To save your time, you can use the services of experts.

The accumulated information will be useful in solving problems such as:

• determination of the quantity of products sold;
• drawing up the expected attitude of buyers to the product, their assessment of the profitability of your products.

Careful attention should be paid to the accumulation information about competitors in your business area. Also, information about the products manufactured by the “rival” will not be superfluous. With this information, you can work out the features of your products or services.

A trial presentation of products to potential buyers can be especially beneficial, as well as further monitoring of the reaction both to the products provided and to your description of them. A product demonstration can be done even without a sample, for example, using a website that will include product photos, a list of features and specifications.

Lack of seed capital is the leading reason, because of which most people are not able to start their own business. As a rule, problems of this kind are solved with the help of a loan. But it is worth remembering that loans are not given to everyone and that they need to be repaid.

You have to work hard to get a loan. The key point in the registration process is the availability of property, for example, real estate or a car, which can be sold to pay off the debt. A good credit history will be a plus for you.

Taking out a bank loan does not mean securing initial capital with the lowest interest rate. As a rule, the percentage is increased by banks to 23-27%.

After all, getting a loan is not the only way to get money. You can also ask for a loan from acquaintances, friends or parents.

Pros and cons of taking out loans

The advantages can be identified as follows:

• It is the loan that will give you the opportunity to solve most of the financing issues in a short time.
• Loan settlement can be quite long-term. You will be able to fully repay the loan not in one well-defined day, but pay the money in installments, over several months or years.

The disadvantages of obtaining business loans are:

• All commercial loans have fairly high rates. When taking into account the number of all loan payments to the bank, the profitability of a newly launched business is likely to decline, and the enterprise may well suffer losses.
• Loan disbursement schedules are rigid, which can create problems for institutions that focus on seasonal income.
• Almost all types of business loans require a deposit.

So, getting borrowed funds for a business has more weighty negative sides than positive ones. But still, today a large number of young businessmen cannot do without obtaining loans.

Organizational moments

Commerce, as a rule, is strongly connected with the external environment and dependent on it. In the course of work, a business is affected by many factors that hinder its development. Of these, three groups can be distinguished:

• bearing general economic features;
• regional;
• private.

The difficulties of commerce can be described by dividing into subgroups:

• organizational nature, which are based on the legal registration and registration of a bank account;
• of a material nature, for example, a shortage of premises for production and equipment, low-skilled specialists;
• financial plan subgroups include difficulties in raising initial capital.

Organizational issues are key in business development and play an important role in enterprise management. The step-by-step implementation of a commercial business plan includes such organizational tasks as:

• renting a room;
• preparation of documentation;
• purchase of those equipment and materials;
• cost calculation, etc.

Tasks of an organizational nature in the process of creating your own business are, among other things, also a range of designated work, consideration of acceptable risks, calculated to the smallest detail. The result of the right approach to creating a business will serve as a guarantee of the proper operation of all areas of the business started.

The most famous and accessible source of information about potential manufacturers are advertising publications in the media. You can also consult with a person engaged in a similar business, but on the condition that you do not compete with him. Various exhibitions can also serve as a source. It is there that it is very convenient to make business acquaintances.

Below are some tips for working with manufacturers:

• do not refer to the cost of products in the price list as final;
• intermediaries will lure you with discounts, so do not be afraid to ask questions;
• as a rule, the size of the discount depends on the purchased lot of the product;
• be prepared to prove your ability to pay by providing bank references;
• most intermediaries will make you an offer to work on an advance payment basis. In such a situation, ask for a discount.

Evaluation of competitors

Evaluation of competitors is a very important point that deserves more attention if you are going to open your own business. Therefore, you need to collect as much information as possible about competing businesses.

To make it easier for you, it is advised to create separate cards for each competitor. In this card, write down the most important points in your opinion.

To get the necessary information about a competitor, it is best to visit it yourself and be sure of the reliability of the data. For example, if your competitor is a cafe, then you need to go there and order something. Pay attention to the service by the staff, the price list, the interior and the menu.

A lot of small businesses go bust before they “live” even a year, just because they didn’t consider it necessary to evaluate competitors.

Advertising and marketing

When implementing your business, you can not do without advertising. It is necessary to attract consumers. In order for advertising to be effective, you need to adhere to the basic principles of marketing below:

• Adaptation. In other words, adapting production to the necessary market criteria, demand flexibility, etc.
• Innovation and originality- these are components of the advertising concept, covering activities related to sales and production.
• Planning. It is in no way a contradiction to the first principle of marketing and is an extremely important step. Without planning ahead and not calculating possible actions, you can waste a lot of time and not achieve the desired result.

Different marketing programs consist of specific strategies aimed at achieving the goals that have been set for a commercial institution. As a rule, it is advertising that attracts the largest number of customers. It, subject to proper implementation, guarantees the sale of products and the further development of the enterprise.

Improving the efficiency of the sales department in 50 days Ryazantsev Alexey

Stages of business development

Stages of business development

The architecture of the sales department depends on the structure and stages of business development. Stages of business development are the following.

1. Startup

At the start-up level, the sales department tends to have a traditional look, and sometimes the manager does the sales himself. In this situation, this is normal. What you can do at the startup stage is describing the sales process, creating job descriptions and sales scripts. So that later, at the stage of growth and the formation of a sales department, this would not have to be dealt with convulsively. In addition, writing in the course of action is always an order of magnitude easier than after.

2. Stage of initial growth of the company

At this stage, as a rule, there are already several managers and there is a need to switch to at least a two-stage division of the sales department. Because pipeline work gives an increase in productivity and quality of service. For initial growth, a two-stage system is optimal, but depending on your customers and product. If you have a lot of regular customers, for example, you can put two people in the loyalty department, and one (or two) in the acquisition. Conversely, if you have most of your sales from new customers, the emphasis is on new sales - put two managers in active sales and one in the client department.

Often, when companies enter the initial growth stage, they do not move to a two-tier sales force system. This leads to:

We have to hire additional managers, because the traditional department can not cope with the solution of current problems;

There are many systemic problems that the manager spends time on solving;

There is no motivation to sell a lot, as the system of motivation based on key performance indicators has not been developed.

3. Stage of rapid growth

Stopping at the stage of growth with a traditional sales team leads to all sorts of problems. Star managers appear, there is no sales control, there is a clear distribution and assignment of the most “delicious” clients to the old managers, and the worst ones get to the new ones. Because of this, there are conflicts in the department. That is, at the stage of rapid growth, the transition to a two-stage sales department, and if possible, to a three-stage one, is extremely important. So you will achieve greater performance due to various factors, which we will talk about a little later.

Pipeline distribution gives sales growth and increased efficiency, and the allocation of a key account department allows you to make more sales to key customers. Sales managers are more active in selling because they don't have to do cold calling, it's designed to change people every week.

The management staff has to be inflated even more, as sales increase and the efficiency of the department is low. Due to the large number of employees in the department, there is a staff turnover. If there is no stable recruitment system, the lack of staff leads to a loss in customer service, which affects their loyalty and desire to continue working with you (if you work in a highly competitive market). There are more and more star managers. The first departures of your employees to competitors or your own business with your customer bases that they have gained while working for you are possible.

4. Stage of constant growth

At this stage, it is important to develop the sales department, prescribe business processes and automate those that are possible. It is necessary to have a clear understanding of business processes by managers and heads of the sales department, the availability of developed systems of motivation, control and reporting, job descriptions. A technical assistant is required. To do this, you must regulate and spell out all the functions related to conducting transactions, filling out contracts, issuing invoices, reconciliation acts, etc., in order to transfer routine work to a technical contractor who can be paid less: the average cost of an hour of his work - 150-200 rubles, and a sales manager - from 300-400 to 500-600 rubles. You will save much more if you use an assistant to solve technical problems. And at the same time improve working conditions for your professionals.

If there are many regular customers, it is better to immediately divide them into key and non-key ones.

The two-stage department is well suited for the stage of rapid and constant growth. If the company has a goal to reach such a stage, the advantages in the three-stage department are the same as in the two-stage one, but one more positive point is added - customer acquisition is now removed from the shoulders of the active sales department.

Sales managers who know how to sell terribly dislike making cold calls. At one of the seminars, we had 92 sales managers and one of them answered the question: “Who likes to make cold calls?” no one raised their hand. I don't want to call, but this is a sale. Therefore, managers who come to work for you are very happy if they do not have cold calls, as in most Russian companies. It is for this reason that they come to you and become more loyal to your company.

Where else are you losing money? When a company enters, for example, a stage of rapid growth with a traditional sales department, everything begins to collapse: orders cannot be handled, there are conflicts with suppliers and managers, and problems with logistics. Efficiency is greatly reduced. You need to increase the staff a lot to cope with the classic sales department at this stage. Some managers intuitively come to understand the need to separate functions and departments.

Task at the end of the chapter

Decide what stage you are at and draw the structure of the sales department - if you decide to make changes to it. Determine what it should be in order to match the stage of development at which the company is located. Then write down five steps to change to get the system you want.

Step 1. _____________________________________________

Step 2. _____________________________________________

Step 3. _____________________________________________

Step 4. _____________________________________________

Step 5. _____________________________________________

This text is an introductory piece.

1.3. Stages of market development: the S-curve concept In accordance with the concept of the S-curve, any market (and even each selected market segment) goes through four main stages in its development.? The first stage: the initial formation of the market. Most of the Clients

5.3.12. Ensuring Business Development Opportunities Availability of an up-to-date regulatory framework makes it easier to replicate business when creating subsidiaries and opening new branches in the regions. Of course, regulations alone are not enough, but this is a serious help for managers,

1. Stages of development of marketing The stages of development of marketing as a science are closely related to the stages of market development and the market orientation of the company.

2. Stages of development of marketing The stages of development of marketing as a science are closely related to the stages of market development and the market orientation of the company.

4.1. Practical exercise "Stages of group development" Purpose. To acquire the skills of analyzing the role and behavior of the leader of the group at various stages of its development. Task. Analyze the proposed options for the behavior of the leader and determine for which stage of development

Own business is the path of a self-sufficient person who knows how to make difficult decisions and, most importantly, who knows how to be responsible for his desires and actions, and more precisely, who has the courage to take responsibility for his own life.

CAPITAL

In business, as in life, there are (often very cruel!) Rules dictated by the existing reality, namely:

A) Search for start-up capital.

You can divide the problem into several subcategories:

1. Own funds.
2. Borrowed funds.
3. Third-party investments (corporation).
4. Without capital investments (business from scratch).

First, let's look at possible solutions to the problem. At this stage, you can neglect the specification of your business project. The search for the necessary material base is relevant regardless of the type of activity that you are going to do. Let's analyze the selected questions in detail:

Own funds:

In any case, you are the main investor. Therefore, the money you receive from a credit institution, or accumulated as a result of long and painstaking work, will be your own. Here it is worth considering that both money as such and material values ​​(it can be equipment, tools, raw materials) are assets that just make up the required authorized capital.

To manage them competently and prudently is your main task. At the same time, the following regularity should be taken into account - in the first three months after the organization, more than 30% of commercial structures cease to exist. This means that at this time you need to be especially careful and try to spend your capital with the least risks and losses.

Unreasonable spending can destroy your brainchild in the next six months (according to statistics, only every fourth enterprise from the newly created enterprises overcomes the 9-month milestone). The second year after official registration overcomes only a miserable 10% of the initial number of officially registered projects. And finally, by the end of the third year, only 1-2% of those who have overcome the two-year milestone survive.

In practice, this means that only 1/100 of all business projects confirm their viability! Just remember this. The risks of losing your money when organizing your own business are 99%! And this is the harsh truth of life that takes place. In order to avoid mistakes, it is necessary to assess in detail the consequences of decisions made, and in the long term. And this is not for everyone.

Borrowed funds:

Speaking of borrowed funds, we mean something more than a banal loan that you have to pay back yourself (initially laying interest and other costs in the cost of goods and services produced by your company). Borrowed funds are funds that are subject to mandatory return or redemption.

This may be leasing, rent, and other forms of non-bank borrowing. To be honest, this is the most unprofitable and often dead end way of becoming a newly created enterprise. The fact is that when you receive specific equipment for leasing or rent, you will not be able to predict not only the profit received, but you will not even be able to calculate the total turnover of funds. And this, after some time (the due date of the next payment, or the payment of rent) can result in irreparable financial losses.

Roughly speaking, you are leasing equipment for the production of foam concrete blocks. The cost of the line is about 300-500 thousand rubles. Monthly payment 10,000 rubles. But you did not take into account the fact that in this area people use wood for construction, which is plentiful and which, if not cheaper than the goods you produce, then at least enjoys well-deserved popularity.

Yes, of course, in a year (and possibly six months) you will convince potential customers of the profitability of building housing from foam concrete blocks. But at the same time, your outstanding obligations (including penalties, interest on late payments, etc., etc.) will become the very stone around your neck that will drown you in a debt hole. This is just an illustration, nothing more. And yet she is taken from life.

Shareholding:

The path for Russia is practically unrealizable, due to the low confidence of potential investors in the promises of novice businessmen. Even such giants as Gazprom or Sberbank place their shares with considerable difficulty, to say nothing of a novice entrepreneur. And yet, it's worth trying. The main thing is not to overdo it with promises. Any interest rate above 5% per month will cause not greed, but fear for your money.

However, the organization of an LLC (Limited Liability Company) can become an acceptable way out, since this form of economic activity allows the existence of up to 50 founders. This, of course, will thoroughly tie your hands in the future, since all decisions are made collectively by voting of all participants in the LLC, but it allows you to raise significant funds without the significant efforts that are required when organizing an OJSC or CJSC.

Without investment:

The way to realize your ideas is both simple and equally complex. It all depends on your personal professionalism. Because you have to do all the work yourself. In this case, you should pay attention to the World Wide Web.

The Internet allows you to start a business from scratch, or to reduce your costs to the maximum possible minimum. You will have to bet on your own talents and diligence. Although, under certain circumstances, an original idea, multiplied by titanic efforts, can end up costing as much as assets worth several million dollars.

IDEA

Success in business is 90% original idea.
A novice businessman, after reading this statement, can interpret it completely wrong, the point is not that the business idea should be so original that no one thought of it before you, but that it should be implemented at the right time and at the right time. place.

Ultimately, any business is about meeting the needs of potential customers. Regardless of the specificity of these very needs. Suffice it to recall a good example from the United States - a certain lady organized a company whose employees teach babies to use the potty (!). She became a millionaire!
So…

C) Business idea:

1. Sphere of production.
2. Services sector.

Sphere of production:

The first way is significant costs, long payback period and at the same time reliability and stability. In addition, the pledge of means of production (machines, equipment) is a good way to replenish working capital. In general, when mentioning a pledge as a tool for financial injections, one must remember that an acute shortage of working capital is characteristic of a business operating in the manufacturing sector, especially since this machine is very heavy and clumsy.

The market offers a sufficient number of ready-made solutions for this kind of business, ranging from tire recycling equipment to lines for the production of chips and fried seeds. The latter, by the way, is a very promising direction, since in today's Russia there is no monopoly control over this market segment.

This is all the more relevant (the choice of a ready-made commercial solution) since the companies that sell such equipment perform both commissioning and maintenance of such equipment.

That is, you can start working almost immediately after your counterparty completes the equipment. The only thing you should pay attention to is the geographical location of your enterprise. Business projects of such a plan have a limited location and are tied directly to the product sales markets. This is primarily due to the limited capacity of finished production lines.

Services sector:

People will always need hairdressers, shoemakers, key craftsmen(!).
Ideas that are called eternal. And yet, many people who have stepped on this path organize hundreds of jobs and provide themselves with stable and very good incomes. Success (or failure) in this field often lies in the little things that only a talented and attentive person can see.

So, for example, in Moscow there is a network of hairdressing salons whose main workforce is made up of people ... who paid money for their training in hairdressing. Thus, the owner of this company got not only the opportunity to significantly reduce the payment for his clients, but also to almost completely save himself from problems with the payment of wages to his employees - of course ... he simply does not pay them anything!

And the money received from the "students" fully covers his expenses for renting premises, acquiring modern equipment and consumables.
What is not an example of a non-standard approach to solving a standard problem!

PSYCHOLOGY

Russia is a country of corruption, bribery and racketeering.
Nothing more and nothing less. If these phenomena disgust you, you better not meddle in business. You will simply be devoured. About the same way as a large predatory fish devours its less aggressive and less toothy relatives. Alas, this is the dialectic of Russian business. Perhaps in a couple of decades the situation will change, but today there are simply no alternatives to such a definition of the state of affairs.

Psychology:

1. Immunity to psychological pressure and manipulation.
2. Ability to say "NO".
3. Don't trust anyone, not even yourself! Often a person lives by wishful thinking. The result is the loss of everything that makes up the basic values ​​of life. For such people, "games in business" are categorically contraindicated.
4. Ready to be all alone. Let's be honest - the loss of money (wealth) is almost certainly the loss of family and friends.
5. Willingness to be dishonest. Honesty in business has one feature - you do not need to deceive yourself. With everyone else, a half-truth will do. The person who smiles at you and eats your bread today may be your executioner tomorrow. There is no place for friendship in the world of money!

• Impartiality.
• The ability to remain silent in any circumstances.
• The most severe self-control.
• The ability to lose with a smile. (A businessman who cannot part with little will never have much!).

The psychology of a businessman is a safe, which is designed not to resist an external enemy, but so that emotions and weaknesses do not break out that can make him vulnerable to competitors and envious people.

Moreover, Russia is a country of slaves - after the collapse of the Soviet empire, the spirit of collective slavery has not completely disappeared, and it will probably take more than a decade for this to happen. Therefore, you should not count on the loyalty of those who work for you - at any moment they can arm themselves with stakes and ...

However, as they say, this is a completely different story.
Do not trust those who represent state power. For them, a businessman is a potential criminal (often this is exactly the case), so any proposals of "cooperation" on their part may well turn out to be provocations - stay away from officials - it will be easier to live.

SUMMARY

Summing up some intermediate result, we can say that business begins with the awareness and reflection of three main points: MONEY, IDEA, PSYCHOLOGICAL SETTING.

The right approach to resolving each of these components largely determines your stability in the business world. Be careful, be literate, be impenetrable - and you will succeed!

Good work to you!

Stage 1. Startup. initial growth.

Intuitive, impromptu leadership style. Problems are solved as they come up, decisions are made on the run, the movement is on the wave. Leader and "reaper", and "dudets", and leader and performer, work on the principle of "do it yourself" or a circle of "Skillful Hands". Development of products, services, markets and customers. Search for a differentiated position. Not enough money for staff. Plans in my head. internal mobilization. Chasing potential clients. You still don't know what you can offer them of value. Search for new opportunities. For what opportunities to grab - it is not clear. Complete, 100% concentration and focus on the product and sales. There is no time or energy for anything else. Survival, the desire to stabilize the business.

If you have successfully passed the 1st stage of business development, the start-up stage, this means that you have correctly identified the properties of your product that are necessary to meet the needs of your customers, have correctly chosen markets for your product and your place in it, methods that have made it possible to interest and convince customers to buy your product. For many, optimistic growth at the start-up stage leads to euphoria that this will continue to be the case, it is enough to quickly capture new positions in the market, expand its sphere of influence, replicating its still successful business model “under the blueprint”. But business is growing along with the number of people involved in it, with the number of partners and contractors, the field of activity is expanding, the business environment is expanding. The growing volume of questions and tasks will lead you to the problem of time pressure. You will have to replenish this resource by recruiting new employees.Problems with lack of time and growth in the number of employees will force you to acquire the necessary knowledge. You will learn that it turns out that there is a business environment in which your business floats, that there are business models, that you need to build a structure and culture in a company, etc.

An increase in the number of employees without restructuring the consciousness and thinking of an entrepreneur, without new knowledge about emerging new problems and ways to solve them, leads to chaos and disorganization, when “the left hand does not know what the right hand is doing.” Troubles lead to the subsequent fragmentation of companies into constituent elements and the division between the founders. It could be seen before, and now it is all the time. This means that you have reached the 2nd stage of your business development and you need to change a lot, and first of all, your consciousness.

Stage 2. Business stabilization. "Real Company" Steady growth.

This is no longer survival, but the stabilization of the business. Conscious control. Set of professional staff. Working with regular customers winning their loyalty. Anchoring long term relationship with suppliers and partners. Work on the reputation of the company. Development of internal processes, structures. Work on new products and offers. Growth, expansion. Standardization of administration processes. Education and team development. The role of the business leader is changing - this is the developer of strategy and plans, this is a mentor, this leader of other leaders. Delegation powers and responsibilities.

Moving on to a new 2nd stage of growth, an entrepreneur must become not just a leader-entrepreneur, the author of his business, but a full-fledged CEO - the main structural head. And for this you need to be able to create this necessary, effectively working structure, capable of responding and adapting to changing conditions.

Stage 3. Growth up and down.

A stable market position that allows you to confidently plan and prepare for the growth of the company. Acquisitions, mergers, partnerships, alliances and strategic alliances. New products and services. Expansion of the market offer. Development of organizational policy. Organization of continuous training. The growth of quality in all areas, both in the field of products or services, and in the field of management. For example, in the US, one of the indicators of growth factors for shareholders is acquisitions. If this does not happen, the stock falls.

At all stages, you will have to think about growth. Growth can be up with a “+” sign and can go down with a “-” sign. There will be different goals and objectives for growth at different stages. If you spontaneously manage processes, and even worse, if they go by themselves, which can be seen very often, then your business will definitely end. The vector of development will go down. Already at the initial stage, you need to sit down and decide what you want. What are your goals. I see spontaneity and confusion in the audiences at the seminars, which I often look at on the Internet and other places. It is quite obvious that people pay a lot of money for seminars in the hope of getting a cure for the diseases of their business, for practical knowledge. If people are doing well, they won’t pay a dime or spend a single minute on training. And the problems associated with growing a business begin with everyone! ——————————————————–

In the following articles, we will begin to deal with some important practical issues regarding the stages of growth, which I have not seen seminars and webinars about. Basically, they are conducted by young theorists, whose knowledge base is, one way or another, the theory of R. Hubbard. A four-volume edition of his main works costs $100, a 12-volume edition is too much. Buy and study on the couch, no need to waste money and time. I once bought 2 sets for home and work. At the 2nd stage of development, we invited a consultant, then it cost $ 15,000, now $ 20,000. He offered to buy books and study. It was fascinating, because it is very harmonious and logical. Hubbard is, of course, a management genius. You need to know the basics of his theory, but .... This is just a template. Anyone familiar with mathematics understands that elementary mathematics operates only with constant values, while higher mathematics operates with variables and all sorts of conditional and incomprehensible ones.