Clean business, or how to open a cleaning company. How to open a cleaning company: a detailed business plan

• Directions
• Registration and paperwork
• room
• Staff
• Equipment
• A little about advertising
• Expenses and income

Cleaning firms have recently appeared in the CIS countries, so this type of income can be a good start for a woman who decides to organize her own business. Moreover, its discovery and development will not require large investments, so the risk is minimal. So, how to open a cleaning company from scratch, where to start and how to succeed? We offer you a step-by-step guide to successful entrepreneurship.

Directions

The first step in starting your own cleaning company is to choose the right line of business. You must understand that small companies are reluctant to partner with cleaning organizations. Two or even one cleaning lady is quite enough for them, with whom an employment contract is concluded. The same applies to individuals, as they will need the services of your company only for general cleaning after repairs or before any important celebration. However, such one-time orders will be more expensive in price and should not be abandoned. This is especially true for those women who decide to open a business in a small town and do not have much competition. It is possible that thanks to word of mouth, you will get your first profit. The most profitable option is cooperation with large organizations, especially with shopping and entertainment centers.

Some entrepreneurs open cleaning companies that not only clean the premises inside, but also wash the facades of buildings. Such work will be more highly paid and special training of employees will be required. A safety briefing will also be required.

Registration and paperwork

Of course, if you want to open a cleaning company correctly, you cannot do without legal registration of your business. What documents are needed for registration and what should be studied before starting work? To open a cleaning company, you will not need to obtain a license, but the activity must comply with GOST R 51870-2002: “Household services. Services for cleaning buildings and structures.

You will also need to decide on the legal status for opening a cleaning company. For cooperation with large organizations, it is better to register and formalize an LLC with a general taxation system. If you still want to open a company that cleans private houses, then feel free to register an individual entrepreneur with UTII taxation. After registration and registration of the organization with the tax authorities, it will be necessary to obtain permits for the premises from the SES and state fire supervision.

room

In some cases, when you are planning to open a small cleaning company, you can even do without renting a room. The dispatcher will take orders at home and contact the cleaners to transfer information about the place and specifics of cleaning. Equipment can be stored in your garage. This option is acceptable at the very beginning, when the business only needs to be developed and the search for the first customers is underway. However, we still advise immediately, even before the opening, to look for a suitable building. A small room of 20-30 sq.m., divided into the director's office, a room for staff, a room for inventory, equipment, household appliances, overalls, etc., will be quite enough for you. In the future, when you can promote the company well, you should think about renting a large office building.

Staff

As for the personnel, in order to open a good cleaning company, it will be necessary to try and select qualified employees. You must take into account that you are not hiring a simple cleaner, but a cleaner, i.e. a person who has received special training, knows how to use sweeping machines, understands chemicals for removing dirt and is able to perform large volumes of work.

The number of cleaners depends on the orders, so for the first time, 2-3 good employees will be enough for you. Be prepared for the fact that the job of a cleaner is not in demand, so a high turnover of staff is possible. Most likely, shortly after the opening of the company, you will have to hire a recruiting manager if you do not want to search for new employees yourself.

To open a successful cleaning business, you need to pay attention to all the little things. Take care of creating your own logo and original name, which will be on the overalls for cleaners. This will make a good impression on customers.

In relation to other employees, everything is individual and depends on your desire, professional skills and how large a company you want to open. You can easily refuse any of the following positions and take over all its functions (or do without it at all). To open a quality cleaning company, the following employees are usually hired:

• advertising manager;
• purchasing manager;
• manager for attracting and working with clients;
• quality control manager;
• accountant;
• driver;
• administrator.

• Step by step plan to open a cleaning company
• Which OKVED to indicate when registering an activity
• What documents are needed to start a business
• Do I need a business permit
• Cleaning company opening technology
  • • • Similar business ideas:

Business plan for opening a cleaning company in a city with a population of 1,200,000 people.

Prospects for the cleaning market

Cleaning is one of the most promising business areas in Russia. Thus, in the developed countries of Europe and the USA, almost 80% of commercial real estate is serviced by cleaning companies. Whereas in Russia - only 20% of commercial real estate use the services of "professional cleaners". As you can see, the market has room to grow. Its volume, meanwhile, is 250 million dollars and continues to grow. By organizing a cleaning business in a large city, you can count on a fairly quick return on investment.

How much money do you need to start a business

According to the business plan, the opening of a cleaning company will require an investment of about 1.3 million rubles. Initial costs include:

• Purchase of equipment - 486,000 rubles, including:
• Industrial vacuum cleaner - 15,000 rubles.
• Extractor carpet washing machine - 47,000 rubles.
• Scrubber - 150,000 rubles.
• Steam generator - 144,000 rubles.
• Sweeper - 35,000 rubles.
• Dryer - 45,000 rubles.
• Cleaning equipment (mops, floaters, buckets, dustpans, etc.) — 15,000 rubles.
• Inventory for glasses - 20,000 rubles.
• Chemicals - 15,000 rubles.
• Office equipment (tables, chairs, minor repairs) - 150,000 rubles.
• Acquisition of a van type car, b. y. - 400,000 rubles.
• Advertising budget - 50,000 rubles.
• Reserve fund - 200,000 rubles.
• Business registration and other expenses - 50,000 rubles.

Total - 1,336,000 rubles.

Description of the offered products and services

Our company plans to provide a range of services for initial, daily and general cleaning. The initial cleaning after the construction of the repair is: cleaning inside buildings and structures, removing dust from floors, ceilings, skirting boards, walls, washing windows and plumbing, cleaning radiators. Daily cleaning involves dusting, cleaning mirrors, cleaning door blocks and stairwells, taking out garbage, cleaning floors, etc. The company will also provide services for cleaning the surrounding area and cleaning the outside of buildings: washing windows, roofs, facades, removing efflorescence bricks, cleaning of aluminum bindings, etc. The preliminary price list for the company's services will look like this:

• Initial cleaning (after repair or construction) - 50 rubles per sq. m.
• Daily complex cleaning - 5 rubles. per day per sq. m.
• General cleaning of an office or retail space - 40 rubles/sq. m.
• Floor care - 40 rubles / sq. m.
• Washing a plastic window - 300 rubles / unit.
• Washing chandeliers and lamps - 100 rubles / piece.

According to the business plan, in the first months the volume of daily complex cleaning will be 2000 sq. m. Such an area can be provided by 2 - 3 large clients (for example, a shopping center or an enterprise). Also, a certain amount of work can be obtained from private homeowners (mansions, country cottages). We can also count on income from initial cleaning after renovation or construction and cleaning the outside of buildings. The planned scope of work is about 2500 sq. m. per month. Thus, the potential monthly revenue will be:

• Daily cleaning - 300,000 rubles.
• Initial cleaning - 125,000 rubles.
• Washing windows and facades, cleaning the outside of buildings and cleaning the surrounding area - 50,000 rubles.

Total - 475,000 rubles.

Download a business plan for a cleaning company

Which room to choose for the office

To accommodate the company's office (as well as all equipment), it is planned to rent a room with an area of ​​50 square meters. m., located on the ground floor of an apartment building. High traffic and the first line of houses are not of great importance, the main thing is the big savings on rent. Monthly rental payments will amount to 25,000 rubles. (500 rubles per sq. m.).

Particular attention will be paid to the purchase of professional cleaning equipment. For cleaning both small and large objects, we will need: vacuum cleaners for dry and wet cleaning, carpet washing machine, carpet dryer, floor polisher, sweeper, steam generator, floor scrubber, foam generator, glass equipment, dispensers and materials, as well as chemical facilities. As for the manufacturer, preference will be given to Cleanfix equipment. The total cost of purchasing equipment will amount to 486,000 rubles.

You will also need to purchase a spacious van-type vehicle to transport equipment to the client's territory. It may be a Gazelle car in b. y. option. For these purposes, it is planned to spend about 400,000 rubles. To ensure the normal functioning of the company, it will be necessary to create a staff of responsible employees. Among them will be: an administrator (receiving and monitoring the fulfillment of orders), a driver, equipment operators (3 people) and a manager. Accounting services will be outsourced. The wage fund will amount to 120,000 rubles. per month.

What taxation system to choose for a cleaning company

As an organizational and legal form, it is planned to register a limited liability company. Taxation system - USN, 15% of the organization's profits.

Marketing and promotion of services

It is very important to conduct a competent advertising campaign in the first months after the opening. Moreover, even before purchasing equipment and other serious investments, you will need to find preliminary customers. Otherwise, the purchased equipment may be idle, and the company will incur losses (especially if the funds are credit). Therefore, in order to prepare the client base at the initial stage, it is planned:

• Conduct a detour and a preliminary conversation on the subject of cooperation with large companies and shopping centers of the city.
• Distribute leaflets in the private sector, in areas of elite houses and cottages.
• Place ads on the Internet, create a business card website and launch contextual advertising.
• Install several bright advertising banners (on special billboards) in places with high traffic.

cleaning company financial plan

The final stage of business planning is the calculation of the main indicators of the economic efficiency of a cleaning company. Fixed monthly expenses:

• Office rent - 25,000 rubles.
• Salary - 120,000 rubles.
• Deductions to off-budget funds - 36,000 rubles.
• Fuel and lubricants, consumables - 20,000 rubles.
• Equipment depreciation - 10,000 rubles.
• Advertising - 30,000 rubles.
• Other expenses (utility payments, telephone, internet, security) - 20,000 rubles.

Total - 261,000 rubles.

How much can you earn from this business

The monthly net profit of the company will be 181,900 rubles. The profitability of the business is 69%. With such indicators, taking into account the period for the promotion of the company, the payback of the initial investment will come in 11 - 12 months.

Recommended download a business plan for a cleaning company for only (banner_bi-plan), from our partners, with a guarantee of quality. This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

The cleaning business attracts entrepreneurs with its simplicity, growing demand for the services of this business, prospects and high profitability. A company can be successfully organized both in a metropolis and a small town. If you don't know how to start a cleaning company from scratch, a business plan is the first step in planning your future business strategy.

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Business Description

The cleaning business belongs to the service sector, and the provision of services is one of the most profitable types of commerce in the world. The success of entrepreneurial activity largely depends on demand, and in this field of activity one can not be afraid for its absence. By itself, the idea for business is transparent and understandable even for dummies. Setting up a cleaning company does not require a large amount of investment and time.

Commercial activities for the provision of cleaning services are highly competitive in large cities. However, this niche is practically free in small settlements and towns. For a competent organization of a cleaning company from scratch, a business plan must be written simply and clearly. An example of a good business plan with detailed calculations can be found online for free.

Services

The whole range of cleaning services can be divided into two groups:

• services rendered to legal entities;
• services provided to individuals.

Searching for clients in the first category is more preferable, since here you can immediately conclude a contract for a large amount of work. But do not write off the work of providing services to individuals. It should also be noted that in the first case, you will be required to invest more funds than in the second. Work in the B2B sector involves the purchase of a large amount of equipment, the purchase of specialized and professional equipment.

All cleaning services can be divided into areas:

1. General cleaning is usually done once. Most often, it is ordered in apartments after renovation, at industrial facilities, in offices, warehouses, etc.
2. Regular cleaning of private and commercial property.
3. Specialized Services. These include: washing windows, dry cleaning carpets, etc.

A novice entrepreneur is recommended for cleaning with the choice of one line of business. It is possible that the company opens to work with a specific client. The client will be one large company with a large amount of work. As a result, the cleaning company will gain invaluable work experience, and less money will be required to organize the company. After the company gets on its feet, it can be developed and expanded the range of services provided.

The set of services should be determined taking into account potential demand. To do this, you need to determine and study your target audience in advance.

Standard Services:

• wet cleaning;
• spring-cleaning;
• cleaning upholstered furniture;
• textile cleaning;
• window washing;
• cleaning after repair;
• cleaning entrances;
• washing of facades;
• cleaning of territories near houses and premises.

Cleaning the premises after renovation Wet cleaning of the apartment Entrance cleaning

Additional services:

• garbage disposal;
• washing windows of apartments and offices at a height;
• cleaning dishes and interior items;
• disinfection of premises;
• getting rid of mold;
• washing clothes and other textiles;
• ventilation cleaning;
• washing stoves and other household appliances.

High-level window cleaning Room disinfection Ventilation cleaning

Relevance

In the developed countries of the world, the cleanliness industry is a structure with billions in turnover and is represented by hundreds of thousands of firms. The cleaning business is a new and promising area of ​​commercial activity for Russian entrepreneurs; just 20 years ago, no one in the Russian Federation knew about such companies. At the moment, the market for cleaning services remains a free niche. Even in large cities, where there are a fairly large number of cleaning companies, they do not satisfy the demand one hundred percent.

Important points of work

It is important to understand that the strategy of its development depends on the conditions in which the company is expected to operate. Cleaning as a business has its own pitfalls that the owner of the company should be aware of. In order to succeed in the cleaning business, an entrepreneur will need to not only responsibly perform daily work, but also gain the respect of their customers. This is achieved through a high level of professionalism of workers, friendly service, flexible prices, etc.

In a highly competitive environment

Today, the largest number of representatives of the cleaning industry are in large cities, with a population of more than one million people. This is explained by the fact that many potential consumers are concentrated here. The highest density of cleaning firms is observed in the capital of Russia and St. Petersburg. At the same time, the “purity” market in these cities does not fully satisfy the demand.

In a competitive market, it is especially difficult for a young cleaning company to survive. This is due to the fact that it will be more difficult for an entrepreneur to find customers. In such a market, as a rule, there are already well-known and proven companies on the positive side. With a high degree of probability, we can assume that large customers decide to use their services. In a situation of high competition, it is important to immediately get a good order or organize an advertising campaign correctly.

In a small town

In small towns there is minimal competition, but you will have to fight for survival. It is important that you carefully study the market and decide on the target audience. If you have found clients, then you can open a company without hesitation.

Potential customers can be shopping centers, offices, enterprises, apartment buildings, etc. In order to attract them, you will need advertising, a loyal pricing policy, and good reviews about you from your first customers. Future clients should learn about the services your firm will provide. For this, advertising in print media, on local television and on the Internet is suitable.

Franchise work

A cleaning company franchise will help you organize your business right from the very beginning. The franchisor will provide you with all the information you need to create a successful business. From the first days of the company's work, you will receive applications from customers. This will help the big name and reputation of the franchisor, as well as well-placed marketing.

Take a look at the following franchise offers:

• "Brothers Chistov";
• City Shine;
• "Expert Cleaning";
• "Empire of services";
• "Clean house";
• "Mr. Shine";
• cleaning alliance;
• primex.

The presented franchises pay off in about one year. The amount of necessary investments is from 300 thousand to 1.5 million rubles. To minimize entrepreneurial risk, businessmen are advised to open a franchise business, as the business has a high profitability.

You can get acquainted with the Clean House franchise from the presentation. Filmed by the channel: Franchise Clean House Cleaning.

Description and analysis of the sales market

It is desirable to find the first clients at the stage of business planning. The kind of reputation you earn will determine how the business will develop tomorrow. At the first stage of the functioning of the company, you work for your image, and then the image for you. Thanks to positive reviews about your work, you will easily find new customers.

Potential customers can be found in many ways:

• through acquaintances;
• make phone calls to various organizations and offer them their services;
• send commercial offers.

Ideally, you should find regular customers, not one-offs. Since instability in income generation may lead to the fact that you will not be able to cover your current expenses.

Your customer base may include:

• private apartments, cottages, houses;
• entrances of apartment buildings and the adjacent territory;
• company offices;
• parking;
• shopping and entertainment centers;
• warehouses;
• catering places;
• professional kitchens;
• industrial premises;
• territory of industrial production;
• various premises after repair or construction.

The target audience

The main consumers of the services of a cleaning company are legal entities. The management of modern enterprises and various organizations is aware that professionals should ensure cleanliness in the premises. And these professionals today are cleaning companies. A competent manager, after analyzing the situation, comes to the conclusion that it is more profitable to outsource cleaning of premises.

Benefits of outsourcing:

• savings on wages, purchase of equipment, inventory, etc.;
• high quality cleaning;
• efficiency in cleaning;
• use of modern equipment;
• perfectly cleaned premises have a positive effect on the image of the customer's company.

Along with legal entities, the company's services can also be targeted at individuals. It should be noted that such clients are more difficult to find. Since not every person is ready to let an unfamiliar worker into his house for cleaning. If you manage to find such clients, then these are mostly people with high incomes.

In addition to them, we can distinguish:

• single men;
• old people;
• busy people;
• people with disabilities, etc.

Competitive advantages

If you decide to open a company in a large city where competition is strong enough, then you should carefully study the local market. You must clearly understand with whom you compete. To do this, it is important to know what exactly your competitors are doing, their strengths and weaknesses. Based on the data obtained, you should correctly formulate a company development strategy, determine the range of services, pricing policy, advertising campaign, etc. The volume of your future orders will depend on how carefully you think over your business strategy.

What you need to know about competitors:

• range of services;
• price level;
• target customers;
• customer reviews;
• image;
• experience;
• service quality.

A high level of competition obliges you to provide only high-quality services. Because only in this case you will be able to attract new customers and keep old ones.

To increase your competitiveness, you need to focus on factors such as:

• use modern high-tech equipment and inventory;
• skilled, cultured and honest workers;
• environmental friendliness of the means used;
• a wide range of services provided;
• the presence of a unique service that your competitors do not yet have.

Operating in a competitive market will not allow you to relax even for a minute. You need to control everything that happens in the market and closely monitor the needs of customers, trying to satisfy them as much as possible.

Advertising campaign

An ideal advertising campaign should be organized in such a way that as a result, as many long-term contracts as possible are concluded with customers. To do this, it is not enough to offer your services by phone or e-mail. You need to organize a set of affordable events to win customers.

To promote a cleaning company, you must:

1. Actively apply available advertising tools: create a corporate website; distribute booklets and leaflets; publish ads in local media.
2. Self-critically analyze their activities and add new areas of work.
3. Meet the requirements of key customers.
4. You need to be open to communication.
5. Conduct free consultations.
6. Sew a uniform for workers and place a company logo on it.
7. Improve staff qualifications, conduct trainings, briefings, etc.
8. Special treatment for regular customers. For example, congratulations on holidays.
9. Develop a loyalty program.

A modern cleaning company is simply obliged to have its own corporate website. It should contain a full description of the services provided, contact information, a loyalty program, and describe the strengths of the company. It is advantageous to distinguish you from your competitors by the function of online ordering services through the site.

What do you need to open?

There are many things to consider when starting your own cleaning company. By strictly following the instructions and rules, it is not difficult to organize a business. An entrepreneur should start by creating a package of documents and registering a company.

Documentation

Your primary task is to determine the legal form for the business. Traditionally, the choice is between LLC and IP. If you plan to organize a large-scale activity and work with large clients (organizations, enterprises, shopping malls, etc.), then it is better to immediately form an LLC. This organizational form also provides for the possibility of applying a simplified taxation system.

If you plan to work mainly with individuals and do a small amount of work, then an IP organization will suit you. In this case, choose UTII as a form of taxation.

OKVED codes that are suitable for the described business:

• 74.70.1 - "Cleaning of residential and industrial premises, equipment";
• 74.70.2 - "Cleaning of vehicles";
• 74.70.3 - "Performance of activities for the conduct of pest control, disinfection and deratization work";
• 90.00.3 - "Cleaning the territory and performing similar activities."

At the next stage, you need to register with the funds (pension, health insurance, social insurance, accidents), tax office, etc. You will need to thoroughly study GOST R 51870 2002, which refers to the provision of household services for cleaning structures and buildings.

Room search

At the stage of formation of the company, you can save on rent and organize an office at home. Necessary equipment and inventory will be stored in a storage room or garage. But this is only temporary, ideally the company needs a separate room. It should be divided into office and warehouse.

Requirements

There are no strict requirements for the premises, as clients will rarely visit the office. Mostly the company's specialists will go to the customer's place for cleaning.

The premises require:

• low cost;
• availability of communications: heating, water, light, sewerage;
• security, etc.

Purchase of equipment and inventory

The quality of the services provided and their range depend on the equipment of the company. This is the main cost item for starting a business. The purchase of equipment must be approached individually, since its set depends on the specifics and scale of the company's activities.

A universal set of necessary equipment, inventory and household chemicals (in rubles):

• professional vacuum cleaner: 35,000;
• floor washing machine: 150,000;
• machines for cleaning carpets, furniture, floor coverings, etc.: 100,000;
• window cleaning equipment: 50,000;
• professional washing machine: 50,000;
• car: 400,000;
• a set of brushes, rags, napkins, etc.: 30,000;
• hair dryer: 25,000;
• special form: 30,000;
• household chemicals and detergents: 50,000;
• computer, printer, office furniture: 100,000;
• other equipment, inventory and household chemicals: 30,000.

Carpet and floor cleaning machine Professional vacuum cleaner Window cleaning equipment

Having made a calculation, for an average cleaning company it is necessary to purchase equipment, inventory and detergents in the amount of 1,050,000 rubles. You can save on buying a car, and hire a driver with personal transport. The quality of purchased household chemicals must be first-class. It may also require highly specialized additional equipment. The volume of its client base directly depends on how rich the company's arsenal is with a variety of equipment.

Staff

You will need to assemble several groups of workers who specialize in performing a specific set of operations. For cleaning offices, entrances, kitchens and other premises, it is better to form a team of three to four women aged 20-40 years. And take a man as a foreman. He will be able to manage the cleaning process, solve organizational issues and help lift or bring heavy objects.

The entrepreneur himself or a hired specialist can act as the head of the company. The sales manager will take orders from customers. One driver for the minibus is also required. Accounting is best outsourced.

During the recruitment process, you will most likely encounter the problem of staff turnover. To a large extent, this is due to the fact that the work of a cleaner is not presentable, and young women will try to find a better job. It is very important that workers do not steal from customers. You should pay special attention to whether they have a criminal record, level of education, appearance, etc.

Step-by-step instruction

Summarizing the above, step by step consider the sequence of your actions:

1. Search for clients.
2. Studying competitors.
3. Definition of business concept.
4. Form a ready-made business plan with calculations.
5. Company registration.
6. Advertising campaign.
7. Personnel selection.
8. Room selection.
9. Purchase of equipment and supplies.
10. Opening of the company and start of work.

Financial plan

To calculate the financial plan, you need to determine the total list of costs for organizing a business. How much money do you need to start a business.

The amount of initial investment in the business consists of (in rubles):

• company registration: 30,000;
• purchase of equipment, inventory, household chemicals: 1,050,000;
• marketing expenses: 50,000;
• rent: 40,000;
• other costs: 30,000.

As a result, it turns out that 1,200,000 rubles will be required to organize a business.

Recurring expenses

Current expenses (rubles/month):

• premises rent: 20,000;
• wages of the main workers with accruals (based on five people): 130,000;
• salaries of administrative staff with accruals (based on two people): 70,000;
• purchase of household chemicals and detergents: 10,000;
• marketing costs: 20,000;
• utility costs: 10,000;
• other costs: 20,000.

As a result, it turns out that regular expenses amount to 280,000 rubles per month.

Opening dates

The calendar work plan is individual in each case. It should be compiled very carefully, without missing a single important point. On average, from the moment of developing a business plan to the start of the company, it takes two to three months.

Risks and payback

Main business risks:

• lack of regular customers;
• strong competitors;
• seasonal nature of ordering a number of services;
• staff turnover;
• low level of education and upbringing of workers;
• the risk that workers will steal from the company's customers.

In order for the listed risks not to turn into minuses, a competent leader is needed. A business can be made profitable, since its payback directly depends on the workload of existing capacities and the number of regular customers. The average payback period for a cleaning company is 8-12 months.

This article will discuss how to open a cleaning company from scratch step by step.

To begin with, having registered a business (individual entrepreneur or LLC) with the tax office, you should begin to study:

• target market;
• work of competing companies.

What do you need to start a cleaning company? It is necessary to decide to whom to provide services:

• commercial organizations;
• private individuals (washing floors, windows, walls, dust control).

More profitable work for legal entities is the maintenance of various industrial buildings, warehouses, offices. There are fewer private clients (usually they are quite rich people, or single men who are busy with work), in addition, the profit here is less. But the first option is more difficult, it will also require more investments.

Cleaning happens:

• one-time (including capital, including after repairs);
• daily;
• specialized (carpet cleaning, etc.).

So, it is approximately clear how to open a business Cleaning company. It is advisable to choose one direction, gradually expanding the scope of its activities. Gradually, a fairly large client base will be built up. It is necessary to take into account the presence of competition - other firms providing the same services. To begin with, it is recommended to study the activities of companies in this area: the list of services provided, prices, experience in the cleaning market. After that, you need to create a list of services provided, select suitable targets, think over a business strategy, and resolve the issue with prices, which will allow you to get more profitable customers. You will need to open a web page or a website with a detailed description of the company's services (IP), contacts for communication. It is quite appropriate to advertise on television - it will pay off in a couple of weeks - a month. Promotion through print media will cost even less. The creation of the site must be entrusted to professionals who can make an online cleaning order form. All this will allow you to quickly find new customers. Now it’s approximately clear how to start a cleaning business.

Step one– registration of a business, determination of the services provided, study of the work of clients, creation of a website.

cleaning company staff

Recruitment

The next stage is recruitment and training. Employees need to be carefully selected as they determine the image of the firm, the customer experience and, ultimately, the income generated. Recommendations from friends or advertisements are suitable for hiring employees. When the recruitment is completed, the employer teaches the cleaners how to properly use modern equipment, detergents, and conducts briefings. Hiring, training, control of work can be completely shifted to the manager. Applications of clients are accepted by the employer himself, or he finds a dispatcher.

In total, several groups of employees will be required. Cleaning is better performed by women, respectively, teams should be formed from four women aged 25-50 years, the foreman can be a man who can carry heavy loads and move heavy objects. Let the dispatcher take orders. A driver is needed to deliver the working group to the site. A large company will need a director, accountant, secretary, senior shifts. Staff turnover is quite likely, especially among cleaners, since this work is not prestigious, not everyone is able to hold on to it. In addition, for a small salary it is difficult to find decent employees who are not prone to theft (and this is very important, since it determines the reputation of the company). It is recommended to conclude a material value agreement with the cleaners. Some firms pay for work in the form of a salary, sometimes it is a percentage of the order amount (usually about 20%).

Initially, it is recommended to hire a minimum of employees, and perform administrative functions yourself. This will reduce costs at first and reduce the payback period. Further, the number of people can be increased depending on the actual size of orders. And if the demand for services increases sharply for a certain period, it is possible to resort to outstaffing - hiring third-party personnel.

The cleaning business starts with people. When looking for them, you need to pay attention, first of all, to the presence of sufficient work experience (maids, cleaners), skills in handling equipment, inventory, benevolence, accuracy, pleasant appearance, modesty, and the ability to behave, especially if you have to clean the objects of private clients. If the skills are not enough, it is desirable to retrain the staff. Inexperienced cleaners need to clearly explain in detail the principles of organizing modern cleaning. Training is possible independently by the head, or it should be a referral to special courses.

Equipment

When preparing to open a cleaning agency, you should purchase everything you need to carry out activities:

• professional vacuum cleaner;
• battery and network scrubbing machines;
• carpet dryer;
• various small inventory;
• detergents, cleaning products;
• garbage bags;
• office equipment.

Most likely, you will need a car (it is better to buy a minibus or several). It should be noted: everything must be of excellent quality, especially since there will certainly be orders for cleaning upholstered furniture, carpets, and they are not cheap and require careful treatment. It is advisable to purchase goods of well-known Western brands. Here is a summary of how to start a cleaning company from scratch. All this is important to foresee in advance, before opening the office. If you study in detail the necessary information, think over the nuances of the work, it will be much easier to act later. For example, in the shopping center, the shoes of people who come there in the winter leave chemicals used to sprinkle the streets of the city. If you do not remove them in a timely manner, parquet, marble coatings will become unusable. It will be possible to prevent this by treating the floors with solutions at night, and during the day it is required to eliminate the emerging dirt. This is a whole science, before starting to carry out activities, it is necessary to carefully study the entrepreneur, then explain these nuances to the working staff.

Cleaning service

Business plan

Before starting a business, a cleaning company must come up with a business plan. Without it, successful activity is impossible. You will need to describe in detail the costs, estimated income. In principle, the field of cleaning is simple, the risks are minimal, and no special investments are required. It is necessary to officially register (tax, pension fund), keep records. Most likely, you will need an office space, and for it - permission from Rospotrebnadzor and firefighters. There are quite enough rooms for inventory, a reception room, a locker room. Of course, you need a business plan from scratch for a cleaning company. It is important to ensure high-quality communication (cellular and landline phones, the Internet) in order to take orders on time, solve problems with employees and customers.

What is a cleaning company as a business? This is a staff, rented or purchased office space, a set of equipment, inventory, a valid viable business plan. Everything is simple. The cost estimate is roughly as follows:

400,000 - equipment, inventory, detergents;
100,000 - office equipment, computer, furniture;
300,000 - vehicles and fuels and lubricants;
20,000 - advertising spending;
300,000 - advertising company
10,000 - working capital;
50,000 - rent of premises
50,000 - salary to employees;
5,000 - utilities.

Total 1,235,000 rubles.

Cleaning service

Income

In the calculations of income, expenses, all the little things are displayed, they try to predict the demand for the service. So, the primary costs will amount to 1,235,000 rubles. In the future, expenses will decrease, they will be equal to approximately 180,000 rubles. per month.

Incomes are painted something like this: let the cost of cleaning 1 “square” of area be about 25 rubles. There are daily orders - well, then when taking into work 500 sq. m revenue will be 12.5 tons. (for a month - already 375 thousand "wooden"). Taking into account expenses, the income will be almost 200 thousand rubles. This is an approximate business plan for a cleaning company with calculations. Be sure to indicate income, expenses, approximate payback periods. When setting prices, choosing a pricing policy, one should take into account how much the actual consumers of services are willing to pay, starting from the cost of cleaning from numerous competing companies. If you wish, you can always find examples on the global network in which everything is described in more detail. There you can download a business plan for a cleaning company for free. There are more than enough examples on the Internet. You will need to carefully study them, draw conclusions for yourself. In any case, you should give priority to such an indicator as the profitability of a cleaning company and think carefully about everything so as not to be a loser. Being a winner in practice is not as easy and fast as it seems. Attention should be paid to this.

Having properly organized the cleaning business from scratch, it will be possible to recoup the invested funds fairly quickly (a little more than six months). Compared to production, it is much more profitable, and you don’t have to wait years for a return on investment. In addition, there is no threat of a financial crisis.

What's next?

What does a cleaning company do? Cleaning of offices, retail space, apartments, private houses, industrial premises. In order to effectively develop the company, to attract the attention of potential customers, you need to find your own characteristics in a “pure business”, some kind of zest. It is also important to plan effectively. It is recommended to focus on long-term cooperation with customers. The company will be able to earn credibility by the quality of cleaning. Having won a reputation, you need to maintain it, constantly improve. You can gradually introduce additional services. Cleaning services include, in addition to cleaning itself, dry cleaning of upholstered furniture, washing of bedspreads, washing of windows, facades, stoves, refrigerators, garbage collection, and disinfection. Customers will eventually increase, although costs will also increase. To ensure savings, it is recommended to rent a not very large office.

It is important to understand that pitfalls are possible, but you will have to work without interruption, instantly solve any problems, maintain the trust of customers (for example, if they are permanent, it will be useful to send them greeting cards for holidays, birthdays). So it will be necessary to constantly improve in the areas of marketing, psychology. Employees will need to be trained on a regular basis. They must be able to communicate with customers. Over time, positive recommendations will appear, which are akin to advertising. A cleaning company is a constant struggle for customers. Having organized everything correctly, it will be possible to achieve success and profit.

Conclusion

So, the article addresses the question of what is a cleaning company. First of all, it is personnel, a certain organizational structure. In addition, it is necessary to have an office, utility rooms, inventory, necessary equipment. And of course, the start of work is impossible without drawing up a business plan, which calculates:

• expenses
• income
• profitability.

What is cleaning services? They can be basic (actual cleaning in the house, apartment, office, at a manufacturing plant) and additional (carpet cleaning, garbage disposal). The list of services is different, here the management itself chooses what to give preference to. In any case, you need to think carefully about everything, purchase equipment, inventory, select and train employees. Only then can you be sure that the services are of sufficient quality, and the client will also be satisfied.

How to open a cleaning company in Russia: a brief overview of the market + necessary equipment + search for personnel + initial investment + ways to advertise a business + useful tips.

Cleanliness is the key to health. A professional approach to ensuring cleanliness is the key to success in this business area.

Grandmothers-cleaners are gradually becoming a thing of the past ...

Demand, albeit "sleeping", seems to be in Russia, because how to start a cleaning company independently, more and more people are thinking. Let's deal with this today.

What you need to know before starting a cleaning company?

Firstly, it is necessary to deal with the very concept of "cleaning", which in Russia still sounds unusual and different people put different meanings into it. It's not just cleaning anymore.

Some perceive the cleaning company as the same cleaning lady who has completed certain courses and can meaningfully, but without a system and modern equipment, sweep or mop the floor. Yes, there is also a demand for such services in the lower price segment.

In 2014, the market "froze", but in 2018, according to experts, it will begin to grow again. Conclusion: to be successful tomorrow, you need to prepare for increased demand today. So, it's time to think about how to open a cleaning company.

Thus, in 2014, the Russian market for cleaning services was estimated at $200 million. Moreover, 150 of them were in Moscow and the Moscow region. Even up to 30 million - for St. Petersburg, and the rest - for other regions.

Since then, professional cleaning has also become known in the periphery, because the market has begun to slowly level off, which opens up new prospects in case of economic growth throughout Russia.

Choosing a target audience for a cleaning company

Having dealt with the region where we are going to open a cleaning company, we need to understand for which client it is worth doing it. Roughly speaking, the client can be either corporate or private. Corporate are divided into offices and premises of mass congestion of people (shopping malls, theaters, cafes, etc.).

This “cheat sheet” will help you understand which client to focus on, which shows who spends the most on cleaning in Russia:

As you can see, apartment cleaning occupies no more than 3% of the market, along with theaters and restaurants that cope with cleaning procedures on their own.

Hence the conclusion: you can open a cleaning company exclusively with a focus on a corporate client, and servicing individuals should be developed as an auxiliary direction.

Having dealt with the target audience, you should estimate the range of services that you will provide. Your entire business will depend on this, since all this requires personnel, equipment and supplies.

It follows from the infographics that it is not very profitable to open a cleaning company that deals only with cleaning premises and territory - most of them combine this activity with something else.

The reason is that the Russian market is still being formed, and you can’t rely on any one segment, it’s better to take 2-3 areas and develop them in parallel.

How to open a “humble” cleaning company: a rough business plan

You can open a cleaning company if you have a well-thought-out business plan.

Therefore, we have prepared examples for you. Then we compare the performance of a small company providing dry and wet cleaning services with a large company so that all the differences can be clearly seen.

So, in order to open a small cleaning company of a modest scale, which does not provide any exotic services such as fleet supervision, but only cleans the premises, you must be “in the know” yourself.

If you are already an expert in this matter, then you will not need courses, otherwise you will have to spend up to 20,000 rubles on them.

After completing the courses, the first step is to officially register your business.

If you want to work as an individual entrepreneur, it’s up to you, but it is believed that real profit in the cleaning business can only be obtained if you open a cleaning company (on a simplified taxation system) with 1-2 employees besides you.

This will allow for greater flexibility in working with the state while retaining the benefits of small businesses such as lower tax rates, government grants, lower rental costs, and more.

Cleaning is good because, according to the laws of Russia, this activity does not require any certification. Before you open a cleaning company, you need to study GOST R 51870-2002.

Initial investment in a cleaning company

It all depends on the scale of your future activities and the market segment that you have chosen for yourself. In general, for a mediocre cleaning company in the LLC format, 290-350,000 rubles are enough. starting capital. For individual entrepreneurs - 70-90,000 rubles.

It is believed that in Moscow such a volume of investment pays off in 8-10 months. That is less than a year. For a full-fledged cleaning company that provides a full range of services, it will take 2-3,000,000 rubles, and the payback, if there are regular customers, will be about a year.

You need to understand that cleaning the premises as a business is too heterogeneous. Companies paired with five-star hotels make a very serious income, but their cleaning services are of the highest quality.

Supermarket employees have low qualifications, and average ones have average business centers. All this must be taken into account in advance, calculating the level of initial capitalization.

How to start a cleaning business in Russia?

Before opening a cleaning company, experts recommend checking the soil by talking to local entrepreneurs: do they need cleaning, what kind of cleaning do they need, how much are they willing to pay, etc.

Otherwise, you may be out of luck, because the demand is not consolidated. Such is the specificity of the cleaning business that “word of mouth” and personal acquaintances always come first here.

The most important expense item for a small cleaning company is the office, although at the initial stage you can do without it at all. The current level of technology development allows you to work in the "home office" mode, and go to the client for cleaning.

If the cleaning "office" is very small, from one person, then you can simply answer on your own mobile phone without looking up from cleaning. Opening a cleaning company in this format is the easiest. However, if you plan to enter the cleaning business for a long time, then you cannot do without an office.

The optimal office should have the following premises: the director's office (you can meet clients there), a staff room (primarily managers), a warehouse for inventory and workwear, as well as a separate room for washing machines and a tumble dryer.

Even if you do not intend to provide dry cleaning services, you will have to wash your overalls all the time, especially after each dirty cleaning, as required by GOST and common sense - who will hire a cleaning lady who looks like a slob herself?

Thus, for a modest office, an office area of ​​​​15-20 square meters will be enough. m. According to market participants, one should focus on premises with a price of 1,000 rubles per square meter (that is, 15-20,000 rubles per month).

You should not look for an office in the city center, you can also on the outskirts - you go to clients for cleaning, and not they to you. This means that you can sacrifice your own convenience for the sake of economy.

1) Equipment for a cleaning company

This is one of the most problematic moments at the start of a cleaning company in Russia. Some advise buying only new equipment, while others recommend limiting yourself to used equipment for a start, they say, the main thing here is the quality of personnel and consumables, and not equipment.

Choose what is closer to you, but still mops and rags must be clean, otherwise the client will be dissatisfied.

Consumables and simple Russian-made equipment are available in a wide range.

A mandatory set of equipment for a small company in Russia is as follows:

Total: 31,700 rubles (excluding scrubber). When buying a cheaper vacuum cleaner, you can meet 30,000 rubles.

On your own, you can wash your clothes at home. If you have a car, then the issue is resolved, if not, then you will have to cooperate with someone.

Many organize this business specifically for one customer - for example, a business center, where they themselves rent a small room or receive permission to store equipment in the back room with the consent of the building owner.

2) We select personnel for a cleaning company

If you are at the very start and intend to do the cleaning alone, then you may not even read this paragraph. Otherwise, you will need to hire 1-2 cleaners. Most likely, you will have to pay for the training of beginners, which will cost 4,000-25,000 rubles. Consulting services are provided by large cleaning companies.

The course includes both training in working with equipment and the basics of safety when working with toxic substances.

In addition, employees will be taught how to properly clean, according to the system, what types of cleaning are, how wet cleaning differs from dry cleaning using a vacuum cleaner or scrubber, etc.

That is, at the output you will get a full-fledged cleaner - an expert in cleaning of any type.

The work of an ordinary cleaner is considered low-skilled, therefore it is not paid very high, although the shortage of personnel in Russia contributes to the fact that real specialists with work experience can be expensive.

To start a business, you can focus on employees who are ready to work for 10-15 thousand rubles per month + bonuses.

You can find someone for the minimum wage, but then, most likely, the quality of cleaning will suffer, because only the same grandmothers, who are often poorly versed in technology, will go to such a salary, and they will have to work with technological and modern equipment.

To understand if it's time for you to expand, there is a formula according to which one cleaner is able to clean an area of ​​9,000 sq. m. For 8 hours of a working day, an employee can clean about 800 square meters. m (in office centers - 500 sq. m).

By calculating the area of ​​\u200b\u200bthe "run" of employees, you can find out if you have enough hands. If there are fewer people than required, then the quality of cleaning will suffer.

3) We are looking for clients for our cleaning company

The best option is if you have previously found a client for whom you will create your business, and only then will you scale it up by hiring new employees and purchasing additional equipment for other types of cleaning.

Market players claim that the best option for small cleaning companies is word of mouth or "presentations": go to offices and see where is the dirtiest, offer them to do the cleaning for free or at half price, subject to a review (video review) on your website or on specialized resources.

You can also leave your handouts near the entrances to business centers or malls.

Although this does not give a high conversion, it is free (until competitors rip them off). A more thorough advertising campaign will cost too much.

Many are trying to learn promotion of cleaning services in social networks but it's hard to say how effective it is.

Much more justified is contextual advertising, which is shown to the target audience: if a person is looking for a cleaning office by entering the query "cleaning Moscow", then your ad will be shown to him.

Paid ways to promote cleaning services will cost from 10,000 rubles per month.

Do not forget about fixing all the agreements with the customer in advance, down to the smallest detail. Here it is desirable to describe not only the types of cleaning, but also the fixation of property rights, so that you are not later accused of stealing personal belongings.

Therefore, prepare in advance the forms of contracts indicating the list of your services and terms. The contract is usually signed for a quarter or a year, but there are also one-time payments.

*An example of a standard contract for the provision of cleaning services

What is the payback of microcleaning business?

The price for 1 square meter of professional cleaning in Moscow starts from 50 rubles per square meter. m, although semi-professional cleaning can be found cheaper. In large business centers, the price can even be 100 rubles/sq. m and above, but you should not count on this, because such customers are served only by well-known large brands.

…First, we will have to dump, otherwise there will be no orders. So it is worth focusing on 30-40 rubles / sq. m. m.

Minimum expenses: 30,000 (cleaning equipment) + 15,000 (office) + 20,000 (personnel: 1 cleaner + outsourced accountant) + 10,000 (advertising on the network) = 75,000 rubles in the first month and 40-50 thousand rubles monthly.

Income: 50,000 (30 rubles per 1 sq. m of cleaning = 1667 - this is how many square meters you need to clean per month to pay for yourself and one assistant). This is without taxes.

If you intend to work more thoroughly and are ready to spend money on high-quality equipment (the same scrubbing machine), rent a car, expand your staff, engage in full-fledged self-promotion, then the starting capital of 300-350,000 rubles will pay off with about 5,000 square meters. m cleaning per month.

If we take into account the scale of business centers and retail space, then this figure looks quite acceptable, but your competitors may already be working there, so it’s better to prepare to fight for a client.

The standard margin in the cleaning business is 25-35%, depending on the services provided: one-time general cleanings are expensive, but they are rarely ordered in Russia, and weekly cleanings provide a small, but regular income.

So, regular cleaning of a three-room apartment in Moscow will cost 4,000 rubles, and general cleaning after repair is almost twice as much - 7-7.5,000 rubles. In general, the average cleaning company pays off in 9 months, taking into account the crisis.

How to open a cleaning company with style?

As promised, the performance of a tiny cleaning company is comparable to an industry giant that buys its own cars right from the start, has a large staff and is ready to provide cleaning services of any complexity.

How to open such a large company in Russia? The principles are the same as before, therefore we will not repeat ourselves, but the costs are higher. Such companies are usually created to help hoteliers or companies that serve large residential complexes and shopping malls.

To open a cleaning company in this segment, the staff will be at least 12 people:

Imported equipment for wet and dry cleaning of all types to open a cleaning company of this level will also cost a pretty penny:

Taking into account the costs of advertising, business registration, depreciation of equipment for dry and wet cleaning, etc., without which it is impossible to open a large cleaning company in Russia, the final estimate will look something like this:

Adjusted for inflation and devaluation, the purchase of equipment for dry and wet cleaning and hiring staff can cost as much as 3,000,000 rubles.

With a projected payback of the project of 550,000 rubles per month, it is necessary to serve about 15-20 corporate clients (this is about 100 orders for dry and wet cleaning monthly).

This video will show you how to create a successful

a cleaning company with an income of 3,000-7,000 dollars:

Summing up the features of opening a cleaning company

Investments in a small cleaning company can be recouped in a couple of months with an average cleaning return of 35%, an average company in 8-10 months with a return of 25-30%, and in the case of a large office, a return of 20-25% is considered a big success and 12-15 months for payback.

In fact, this market is very unstable. If you are lucky enough to receive a large order for dry and wet cleaning, for example, from a large government agency, then even a large cleaning company can pay off very quickly - in just a couple of months.

But the opposite result is also possible - small orders at high costs. The most important thing is a preliminary analysis of demand in the segment and locality where you intend to work.

So find the answer to the question How to open a cleaning company? it's not that hard. It is much more difficult to correctly calculate everything in advance, analyze the "sleeping" demand for dry and wet cleaning, determine the optimal advertising channels, etc.

Cleaning itself is by no means the most difficult task. But if all this is done correctly, then the result will not be long in coming: in this area, the payback is one of the fastest, therefore, in the USA and Europe it is considered one of the most attractive for investments.

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