Hello, dear readers of the site. After the end of the massage courses, the newly-made master usually walks inspired and dreams that people will soon begin to sign up for his sessions in dozens - you just have to start working, and the business will unwind by itself. But just being a good specialist is not enough.

For successful promotion You need to stock up on knowledge in two areas:

• how to do your job at the highest level;
• how to attract clients for massage.

In the face of fierce competition, spending time waiting for the appearance of those wishing to improve their health with the help of massage techniques is inappropriate: you can be left without customers at all and lose a significant proportion of the neophyte's former enthusiasm.

Ways to attract clients for a massage

Method 1. Word of mouth

Quite recently, the masters had the only opportunity to declare themselves to the world: the so-called "word of mouth". If a person came to a session and left satisfied with the result, then there was a high probability that he would tell his friends about a wonderful massage therapist who relieves back and neck pain with a wave of his hand.

However, it will take a long period of time to acquire your own client base and at least recoup the cost of studying and minimal equipment (couch, various oils, medical gown, disposable sheets, etc.).

To get a more noticeable result (if you want to promote a massage parlor or work at home, coming to patients at their request), you should use several tricks, and the more of them are adopted, the better.

Method 2. Business cards

Print business cards and always have them with you. Finding clients and inviting them for a massage in a personal conversation is quite easy - people are usually interested in a proposal to improve their health. But the problem is that 5 minutes after the end of the conversation all this is forgotten.

But if a person has business card, the chances of a call from him increase. Therefore, at any opportunity, in particular, when talking with a friend or stranger, you can mention your skill and invite you to a trial session.

Method 3. Bulletin boards

Tell people about your services with bulletin boards. For this use for example Avito. The site does not require investments. The only resource you have to spend is some free time.

The announcement should not contain laudatory odes - only brief information about the nature of the procedure, expected results, cost of services and contact details.

Method 4. Beautician friends

One method that works great in a small town is to ask a friend of a beautician, makeup artist, or other specialist from some related field to talk about the service you are ready to provide. You will not compete with him, therefore, most likely, he will not reject the request and will do this small favor.

Method 5. Work with competitors

Contact a massage parlor and work a little there on the terms that you will be offered. After the dismissal, you can "poach" some of the customers to yourself.

Method 6. Social networks

Post information about massage on your page in any social network that you actively use. Find clients by creating a group "In contact with". Promote your services in Instagram.

Organize customer acquisition with reposts of your ad: ask your friends to make at least one repost for acquaintances. Suppose you write to 30 of your closest friends, and at least half of them find a minute to repost. Imagine how many people will know about you at once!

Must be taken into account! In order for a business to develop at a good pace, it is necessary to supply any of your texts in social networks with good quality photographs. The first thing that catches the eye is the image. A bright visual picture serves as a kind of “bait” for anyone who has looked at your page to inquire if something new has appeared. If the picture "catches", the person begins to read.

When promoting massage services, special attention should be paid to the text. A long boring "canvas" is tiring. Therefore, it is necessary to compose the text in such a way that it simply and clearly answers three questions:

• What user problems can be solved?
• What is the expected result?
• How much?

It is important to give brief information about the location of the massage, indicate all the ways to contact the master, add a few words about the massage therapist himself: where he studied, what he can do, what is his work experience.

Method 7. Zest

Being engaged in the promotion of your own massage business, you need to think about what "highlight" can be offered to the consumer.

The difficulty in starting from scratch is not only that this is a highly competitive industry. The problem is that many proposals received by a potential client are often of the same type. The master tells that his massage helps with osteochondrosis, nervous strain, normalizes sleep, and so on.

Today this is not enough. To start earning, you need to come up with something of your own that additionally stimulates a person to come to you. What could it be?

Options:

• buy essential oils with pleasant aromas for every taste and add to massage products;
• prepare invigorating or refreshing drinks after the procedure (a glass of ginger tea, herbal infusion);
• from time to time give clients small gifts (this can be something to maintain beauty and health - as they say, “pleasant little things”).

When opening a massage parlor, you need to be prepared for the fact that at first you will have to work for more than modest money. First you need to win a place in the sun, convince people that you are really a good craftsman, and only then raise prices.

Even after becoming a high-class professional and having acquired a large client base, you can not throw advertising. Maybe it will be your group or blog in any social network. There you need to regularly talk about new products related to massage techniques and healing methods, answer questions from readers.

To advance his business, the master must constantly improve his skills. To stop the process of self-education means to start the mechanisms of stagnation. Yes, those clients who are used to your hands will continue to go to the sessions, but it will be difficult to attract new ones.

Tip 3. Create comfort, cleanliness and pay attention to the client

It is important that the person leaves happy after the session. To do this, the following conditions must be met:

• If you have your own office, you need to maintain perfect cleanliness in it; if you go to a client's home, change into a clean medical gown, wash your hands thoroughly, carefully pack all massage products.
• It is necessary to create the most comfortable environment for the client, that is, dim the lights, turn on soft music, and maintain a pleasant conversation (if the person is in the mood to talk).
• Before starting the first session, you should ask the person in detail about the state of health, about complaints, find out if there are any contraindications to massage and allergies to any medicines or cosmetics.

Tip 4. Honey. education is good, but you can work without it

Of course, it is much easier for a medical massage therapist to start working and stay in the industry: there will be more clients to him. But in the absence of professional education, do not despair.

The main principle of the doctor: "Do no harm." If you are not a medical professional, it is still quite possible to make money with a massage. But the emphasis in this case should not be on the therapeutic effect, but on relaxing.

Conclusion

The task of organizing your own massage business is not an easy one. It will take a lot of effort and time to get people to know about you and start signing up for health care courses. But massage has many advantages over other types of services market: in particular, large investments are not needed (with the exception of tuition fees).

The main tool of the massage therapist is always with him - these are his hands. Always work honestly, give all the best in every session, forget about your problems during the massage and focus completely on the client.

* Calculations use average data for Russia

Interest in non-drug methods of treatment has always been. However, recently the number of people who prefer to treat various ailments without the help of drugs has increased significantly. Along with other methods of healing and treatment, massage is very popular.

Massage affects not only the surface tissues, but also the internal organs of a person. This is a very effective and, most importantly, affordable method of treatment, which accelerates the adaptation of all body systems to physical stress and not always favorable environmental effects.

Of course, recently there have been means for massage without human assistance, for example, the so-called massage chairs. But, according to experts, they will not compete with manual massage. The effects of human exposure and special equipment are incomparable, although it would seem that the latter has more possibilities and options for massage. As masseurs themselves say, when working with a person, the client receives not only physical, but also bioenergetic effects, which have a truly miraculous effect. In any case, the demand for good massage therapists has always been and will be. As well as courses for their training.

What happens in these schools? A practical training course in the specialization "classical massage" includes the study of the principles of the physiological impact of massage on the human body, methods and techniques of classical, connective tissue, children's, linear, instrumental, hardware and other types of massage. Classes in such courses are conducted by experienced teachers and doctors with extensive experience.

What do you need to open massage courses? First of all, it is desirable to be an experienced specialist in this field yourself. Even if you are not going to teach on your own, you should have an understanding of the specifics of working in this area.

Before you start looking for premises and teachers, do a little market research in your city. Find out if there are similar institutions here (many additional education centers and medical institutions offer, among other things, a massage course), if the demand for their services is high, how much the training costs, if there are good massage therapists in your city. If there are no separate specialized schools in your city, but the competition is generally high, do not despair. Courses with a narrower focus can successfully compete with them.

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The key to the success of your company is qualified teachers. After all, here even the presence of a certificate is not as important as the knowledge that your graduates will receive. If you yourself cannot assess the qualifications, seek help from a specialist who will take care of the recruitment. Good massage therapists need to constantly practice, so most likely your massage instructors will teach classes in their spare time from their main job. Conduct a survey among your potential customers and determine the most convenient time for them.

Most continuing education centers offer weekday evening classes and weekend afternoon classes. You can work all day, as many who want to learn massage can and want to attend classes during the day (for example, mothers who stay at home with their children). The course itself, as a rule, is quite short: 2-3 days a week for four academic hours per day (one academic hour is equal to 40 minutes). At the same time, only 20-25 academic hours are theory, and the remaining 140 hours are practice, including about 25-30 hours of self-study. Morning groups are open from 9 am to 12 noon. In the daytime, two more separate groups can be made: from 12 to 15 hours and from 15 to 18 hours. After six, the last - evening - group gathers. The total training period rarely exceeds 3-6 months. With a maximum workload (four groups per day), you will need 3-4 teachers. At first, one or two will suffice. In addition, many massage courses offer their clients individual sessions with a visit to the client or in their center.

The location of your establishment also matters. It must be spacious enough. One group consists of at least 5-6 people. A small room is enough to accommodate such a large number of listeners. However, more space is required for practical exercises. At the same time, it is desirable that your school is located in the city center or within a few minutes drive from it. Then your students will not spend a lot of time on the road. The atmosphere in your office and classrooms also matters. Perhaps soft rugs and aroma lamps are superfluous. But still, massage requires a special atmosphere. Do not spare money for repairs, if necessary. In addition, you will need furniture (tables, chairs, wardrobes and inventory), office equipment, teaching materials.

The issue of registration of a legal entity deserves special attention. If you are going to train people and then issue them with a standard diploma, you will need to register your company as a non-state educational institution (NOE). The cost of its registration is about 15-18 thousand rubles. In addition, you are not entitled to carry out your activities without a license for educational activities. This license is issued indefinitely.

Ready-made ideas for your business

Licensing of institutions of additional professional education (advanced training) of specialists will cost about 50 thousand rubles. Upon completion of such courses, students, depending on whether they have a higher medical education or not, receive certificates or certificates. Both of these documents are taken into account when applying for a job, although evidence, of course, is valued higher.

If you do not set yourself the goal of training massage therapists for further work in this area, but simply acquaint everyone with the basic massage techniques “for yourself”, in this case you can register as an individual entrepreneur. True, your graduates will not receive any documents on the passage of training, and the demand for such courses is much lower.

Then you will need to develop a training program. To get started, a few basic courses will suffice. As a rule, they include classical, professional, oriental types of massages, facial massage. In the future, you can expand the number of programs offered (for example, “anti-cellulite massage”, “baby massage”, etc.). Do not forget to take contact information from your graduates (with their consent, of course): phone numbers for SMS mailings, email addresses. This way you can notify them about new courses, lectures and seminars at your school.

Ready-made ideas for your business

You can look for first customers by placing ads in newspapers and magazines, on radio and television, on local websites and forums. It will not hurt to have your own website, where you can describe in detail the programs of the courses offered, introduce your teachers, give your contacts and answer questions from potential customers. The advertising budget for the first three months of work will be at least 100-120 thousand rubles (excluding the creation of the site). In the future, your former clients will themselves recommend you to their friends and acquaintances. Such recommendations will provide you with new students with virtually no advertising costs.

To open massage courses, you will need at least 500 thousand rubles. The cost of the lesson depends on the region. So, in small towns, a full course will cost 10-15 thousand rubles, and individual lessons - 20-25 thousand rubles. The payback period for this type of business is about a year.

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Today we will talk about how to attract clients for a massage, whether it is a procedure in a specialized salon or the service of a private master. In a crisis, finding and maintaining a customer base often becomes a difficult task. Let's talk about ways to attract and retain an audience for a massage therapist.

How to start?

At the start of practice, many novice masters have a hard time - a lot of competition, lack of experience and other factors that prevent them from earning a lot do not make life easier. The following 5 ways will help you jumpstart a career in this highly competitive business, or at least understand how to get clients to a massage parlor quickly and reliably.

1. Gain experience in a specialized salon

Today, massage services are offered by many organizations in any city. This is not only about salons - it also includes yoga clubs, spa centers and so on. The advantages here are obvious - you immediately get customers, you can earn a reputation and accumulate your own base.

In addition, working in the salon, you will receive relatively decent money for your work. Having gained experience and formed the backbone of loyal clients, you can move to a more interesting salon or open your own practice and think about how to find clients for massage at home.

2. Look for your first customers among your acquaintances

It sounds doubtful, but this is where many people start - and not only in the field of massage. Just tell your friends about your new activity, immediately indicate the price of the session and give a discount. Be sure to ask to leave a response - this is how you earn the first money, again - experience, and accumulate social proof.

3. Ask colleagues and partners for help

The point is this. If you have a hairdresser friend, for example, ask him to recommend you to his clients who are expressing an interest in a massage or who could potentially come for a session. This kind of “affiliate program” offline can bring a lot of orders.

How to keep?

Having mastered the new business and received the first loyal customers, it is worth thinking about retaining them. Of course, the main advice here is first-class service and honest work. But there is more.

1. Increase Enrollment and Remind Customers of Free Hours

The fact that you have to collect the email addresses of all your customers is not even worth talking about. Let's say you do it. Then, at the beginning of each week, view the salon/office schedule and send information about free hours to the database. Surely someone will use this data.

2. Always Offer Extra Sessions

Suppose a new person came to you and he liked the massage. Tell how many more sessions you need to fix problems, offer a tentative schedule, etc. Remember, clients come to solve health problems - and the initiative should come from the master.

3. Call the contact database

People who stop going to classes should be attracted by discounts or special offers. You can send them a letter, but it's better to call and offer in person. This is how you get the most out of your customer base.

Of course, in order to promote massage services, attract new customers and build a contact base, you need a landing page. Internet marketing tools are extremely effective for small and medium businesses. There is one template in our Sales Landing Shop that is perfect for a massage parlor or private practice. You can buy it

On the one hand, there is a huge demand for massage services today. On the other hand, a large number of courses, a free work schedule, good pay and usefulness of the case create intense competition among private craftsmen. There is a lot of demand and a lot of supply in this market. Properly compiling sales texts for advertising massage is like building a springboard for a dizzying rise in sales of your office or studio.

A MILITARY SECRET!

Question price. There are only 2 possible answers, or " Yes", or " No". To increase the likelihood of a correct answer, experienced copywriters write several packages of tariff plans.

• The first service package is the cheapest. It has a number of shortcomings that a person has to put up with.
• Second- the most optimal, brings 80% of the profit and is singled out as a bestseller.
• Third- the most expensive, but comparable in value to the second. Its main task is to show the contrast that the optimal package is not so expensive.

An ad can be compared to a human seller. Who will you be more willing to buy massage services from: smiling charms or gloomy bores?

Let's look at how to write beautiful texts for a massage advertisement with examples taken from real advertisements in newspapers and the Internet. For clarity, I exaggerate a little. So,

• Make a short text for a massage master without water. Otherwise, it loses its meaning.

Badly : Our qualified craftsmen will provide you with professional assistance. You will be pleased with the beneficial result.

Fine : We specialize in anti-cellulite massage. The skin acquires tone, elasticity and rejuvenates, and the fat layer becomes thinner.

• Don't talk about yourself, talk about the benefits. No one likes narcissism, but everyone likes the result. Here's a nice example:

Badly : Our masters constantly improve their skills and win regional competitions.

Fine : Our therapeutic massage at home is excellent for diseases of the musculoskeletal system: osteochondrosis, arthritis, sciatica, paralysis of the limbs and recovery from injuries. And also with diseases of the intestines, respiratory tract and problems with blood circulation.

• Empty words. Avoid clichés and clericalism without evidence: " you will receive the necessary highly qualified and professional assistance from us», « we are glad to offer you services», « we look forward to fruitful cooperation". Water is poured by stock exchange copywriters who write text for the sake of text for 30 rubles/kiloznak. Be natural. Here's a good example:

Badly : We do massage inexpensively. The price for a professional massage performed by our specialists depends on various factors.

Fine : The cost of a general massage at home ...rubles for an hour session. The price of an express massage is…rubles for 10 minutes.

• "Creative" design. I exaggerate for clarity.

Badly : UsL Oogie mA C soot is Ta .

Fine : Masseur services.

• header. This is a showcase of text. I wrote in more detail on this topic in an article about an article about.

Badly: Massage is a real panacea for stress, tension and the best armor against an unfavorable environment.

Fine: Rejuvenating facial sculptural massage in a salon or at home in Moscow.

Texts for advertising massage pictures

And now let's move on to examples of texts for an invitation to a massage.

An example of a radio massage advertisement (running time 1 minute 20 seconds)

(relax music playing) To relax after a hard day's work, to put yourself in order for an important meeting, to relieve stress after an intense workout, to recover from an illness, the magic hands of Zebra massage therapists will help you.

Gentle therapeutic and sports massages. Massage almost any part of the body:

From back pain, heaviness in the legs, aches in the neck, buzzing in the head. Thermal wrapping, cupping, vacuum, lymphatic drainage, edema, stiffness and hernia massage, hydromassage, anti-cellulite massage of the buttocks, thighs, barrels, abdomen, sculptural facial massage. Against salt deposits, osteochondrosis, scoliosis with elements of manual techniques. With nourishing oils and creams. Massage of the internal organs, with needles, stone massage, Chinese, traditional Thai massage…

Do not list everything! I can only say that there are deep hourly massages, and express programs for a few minutes for the busiest. For details and a personal selection of massage types, feel free to go to the girls and guys at the reception. The hardest thing is to relax. We are located at: Moscow, —–. Phone: 000 000, again 000-000.

10 secrets for writing the best texts for massage (based on the undying classics):

1. Get to the most important first. The best advertisement for a massage parlor or a private master at home should be short. The first 3 paragraphs of the text should be loaded with interesting (profitable) information as much as possible. And if you want to create a competent advertisement for massage services in Direct or AdWords, then you need to fit everything into 70 characters. Isn't this art?
2. Be Specific. Six faithful servants of Kipling will always work - What, Where, When, Who, How and Why. It is they who will help to close all the objections of the client and convince him of the need for a high-quality session of therapeutic therapy. That is why Q&A advertising is so popular. The more detail you can describe the service, the more you will sell.
3. And God loves a trinity. Repeat the most important idea in the ad 3 times in different wordings. To make sure everyone understands.
4. Write in present tense. It's like you're already having a session.
5. Specify the price! A buyer who does not know the price tends to exaggerate it.
6. Promotion“Order a back massage and get a neck massage for free” will work much better than “half price back massage”. Since the largest attendance of lovers to improve their health is on weekends and in the evening, it is best to hold promotions on weekdays during the day. Even the wealthiest client is happy to hear about the discount. Although it is like a rug for him as a gift when buying an apartment.
7. Gift certificates and promotional codes also increases the effectiveness of the ad by increasing the volume of word of mouth several times.
8. Write about yourself only towards the end of the story. When you have already interested the person enough.
9. It doesn't matter how long the ad ends up being. The main thing is to read simply, freely and clearly.
10. Call to action. This is the culmination of the selling text. Give the visitor a clear set-up by answering the question, "What's next?"

Example: texts for advertising massage on the Internet and social networks

Sedentary work in one position? Muscles clogged after intense workouts? Or just back pain? Welcome to my table!

Therapeutic massage is the best means for a good mood, a positive attitude and well-being. Improve muscle tone, disperse lymph or lactic acid, straighten the joint, relieve spasms, remove salts, toxins, toxins and excess fluid, get rid of spasms, swelling, adhesions, scars and seals, improve ligament flexibility, recover from injuries.

Without bruises, stretch marks and ruptures of blood vessels (blood mesh). Book a back massage and get a free hand massage. Sign up for an appointment right now!

For reposts - from me personally, sincere gratitude and pluses in karma, and from my cat - affectionate murmurmur 🙂

The structure of a competent selling invitation is standard, and has not changed for centuries: introduction (client's pain), decision (offer, proposal), objection handling (proof), call to action. Only the names and interpretations of technologies change. Follow them and you will be happy with sales.

Order texts for massage advertising from a copywriter

Some pretty words are not enough. The main income is obtained from regular customers, and not one-time passers-by. Slightly exceed expectations - people feel when they are genuinely cared for. A hack is a validated coupon, and it's pretty stupid to ride on it a second time in a tram of successful sales. And to order texts for massage advertising from a copywriter means to talk about the service beautifully, briefly, honestly and clearly.

View prices

One day I came across an interview. In it, a girl who moved from Russia to some Scandinavian country told how cool she was working there as a masseuse. The minimum income was, according to her, equivalent to 5 thousand US dollars a month, she worked hard, but not overworked. Most importantly, she enjoyed her profession.

I then, as they say, was in a “creative search” for my dream job, so I was very interested in this information. "Five thousand bucks!": I began to reason.

“Well, okay, we make a discount on Russia ... how much you can earn here ... well, fifty, well, one hundred thousand rubles” ...

My eyes immediately blurred and the picture with half-naked girls of appetizing forms standing in line in front of the door of my massage parlor ...

The decision was taken with lightning speed. I want to be a massage therapist! This is my dream job!

To become a massage therapist, you must:

- either go to study at a medical institution (university, college) at the department where the subject "medical massage" is taught,

- either graduate from the Physical Education Academy, - the discipline "Massage and Physiotherapy" is required there,

- or unlearn one of the many paid courses with the qualification "Masseur".

One clarification: a medical education gives more advantages over others, since such a professional can get a job in any medical institution (clinic, hospital, sanatorium), being treated with massage procedures, while without it you have no right to treat.

Relax, tone, heal, but not treat!

In principle, therapeutic massage makes up a small share in the "total mass", so most massage therapists live well without medical education.

I do not have a medical education, but I have a physical education degree, which I received ten years ago. While studying at the academy, there was only one subject that I constantly missed, so I received a credit for it only “for a present”.

Unfortunately, this subject was massage... And I have never worked a day in my life in my specialty...

Well, there was a third option: to go to study at the courses. Fortunately, there are quite a few of them in this specialty.

Massage courses are the easiest and fastest way to get a profession. The duration of training is, most often, one and a half to two months.

An educational institution must have a license for educational activities. Therefore, when choosing a place of study for yourself, make sure that it is licensed, otherwise you will receive a "filkin's letter" instead of a document.

The standard course program includes the subject "Basic (wellness) massage". This is the minimum that allows a specialist to start his activity.

The cost of the basic course is approximately from 8 to 15 thousand rubles. But there are also periods of discounts. Usually before major holidays or in the summer off-season. At this time, the cost may decrease to 4-5 thousand rubles for the basic course.

In addition to wellness, for an additional fee, you will be offered other massage specialties, for example, anti-cellulite, cupping, sports, honey massages and so on. This is also recorded in the certificate.

If finances allow, be sure to learn two or three such specialties. First, higher qualifications will naturally be a fat plus in the future.

Secondly, a future employer or a picky patient will definitely ask you to show the document. Higher trust, respectively, to those who can do more.

It is clear that different training centers offer different quality of training. Here I can only advise based on real reviews about them.

Having called five or six companies in my city, I chose the one that best suits my needs and signed up. The training lasted about a month and a half. The result was a certificate with the qualifications "health, anti-cellulite, cupping and honey massages."

Yes, by the way, the possibility of distance learning courses has appeared on the Internet. If there is a temptation to learn from a distance, I will say that massage is, first of all, a practice.

Moreover, one of the most important tasks of the teacher is to “put” your hands: to teach you competent manipulation of the hands, taking into account the nature of the movement, the force of pressure, and so on, as well as the correct position of the body during the procedure (back pain is one of the professional diseases of masseurs with incorrect posture) .

Therefore, learning massage at a distance is the same as making, say, love on Skype ...

After receiving the certificate, you can do the following:

- Start your business right away

- get a job at first for hire,

- combine both options.

I started with the first, however, soon switched to the second, and then to the third method. But first things first.

Starting a business

Having become a qualified specialist, I immediately bought the following equipment:

- a portable massage table with a roller and a pillow - 4500 rubles,

- a set of massage oils: base oils (peach, coconut, grape seed), essential oils: lemon, grapefruit, orange, juniper - 600 rubles,

- anti-cellulite gel - 400 rubles,

- consumables (disposable sheets, towels, a set of plastic jars, medical gloves, chlorhexidine) - 350 rubles.

If you decide to work both at home and on the road, take a portable folding table. When folded, it looks like a hefty diplomat. It can be more or less conveniently transported. The cost of such a table is from 3500 rubles and more. I do not advise you to take the cheapest one - their design is very unreliable, it will break pretty quickly.

Whether to massage with oils or creams, or in some other way - it's up to you. I originally liked oils. They affect the body in different ways, they can be combined, or you can get by with one base.

Anti-cellulite products, if you intend to do "anti-cellulite", choose according to the circumstances. The most common criterion for their selection is a warming or cooling or neutral effect.

Always have disposable supplies handy.

Clients, features of promotion

To promote his services, he created accounts on Instagram and Vkontakte, began to post interesting posts about massage, inviting people to the action “The first massage is free.”

He also gave an ad on Avito, which was blocked after half an hour. Yes, according to the Avito rules, you cannot place ads offering masseur services, you just need to put up with it.

There are, of course, workarounds, but they are inefficient. One way is to post an ad in the Job Search - Resume section.

Posted an ad on Yulia. There moderation is less strict. Yule is still far from Avito in terms of the number of users, this can be seen almost immediately, but the first client came from there.

I was invited to give a hand massage to a recumbent grandfather. For the first order, I did not need a table, no oils, no consumables. The issue price is 300 rubles. The customer did not agree to more, and I was just happy with the first order.

Guys - novice massage therapists!

If you dream of crowds of half-naked girls dreaming of just lying on your table with their buttocks exposed, cool off!

90% of specialists most of the time deal with bodies aged 50+ that are far from model-like in appearance, and besides, they are not always cleanly washed.

Girls who have just received a diploma and think that they will only come across decent, intelligent patients!

I will warn you: you are unlikely to be able to avoid periodic male harassment and questions about intimacy. You need to mentally prepare for this. Naturally, try not to go out to complete strangers.

Understand one more thing, the massage therapist does not just deal with a person, he works with the body, moreover, with a naked one. It is far from always elastic and pleasant to the touch, most often, it is senile, flabby, having many consequences of ailments (wen, psoriasis, scars, scars ...).

Each patient has their own specific smell. To be honest, after some you have to literally run out into the fresh air to catch your breath. And with all this, you must be smiling and courteous.

This business is akin to self-sacrifice.

But it's nice to see the results of your labors! Smooth, without clips of a back and shoulders! Girls who got rid of the extra crease on the sides or "orange peel"! They are just ready to carry you in their arms!..

It's been two weeks and still no orders. By the way, there were plenty of views on Yulia, and the Instagram account was also gaining popularity. People actively liked the posts, but were in no hurry to buy.

In general, the massage service is based on trust. Well, tell me, can you calmly undress next to a person you don’t know and lie down on his couch? Does the fact that someone else's hands will touch you cause you to think about relaxation? ..

From this it follows that for novice professionals to look for clients remotely is the most inefficient occupation.

Of course, if you're a pretty girl posting pictures of your body on social media, men will line up. The only question is for which services.

But how to get these most satisfied ones, even if no one is in a hurry to sign up for you for free?!

The answer was found by itself: you need to go where this client lives. That is, to get a job either in a salon or in a clinic.

Successful business strategy

In the beauty salon where I came to get a job, they looked at my documents, asked a couple of questions and nodded approvingly. A massage therapist is not a vacancy where "two hundred people per place."

The salary was daily payments of 1000 rubles at the end of the working day.

Visitors to the salon, they mostly came for a haircut or manicure, the administrator offered a free 15-minute massage session. If the client liked it, he bought the next one.

On the first day I did almost a dozen free procedures. Over the next month, "plowed like hell."

But for that I got invaluable practical experience, took several dozen contacts of potential clients, and also realized that a good massage therapist should also be a good seller.

In addition to performing their direct duties, it is critically important for a specialist to learn how to sell their services: make self-presentations during procedures, give profitable answers to patients' questions, make upsells (upsells), and persuade them to buy long-term courses.

If the massage therapist does not learn this, then his work will be reduced only to finding new customers. Your goal is regular customers who come to you year after year, bringing their relatives, friends and acquaintances.

A month later, "enlightened", I rented a massage room in another beauty salon. Yes, many salons rent out their offices.

The cost of rent is completely different, sometimes defying any logic. In my case, the rent cost 5 thousand rubles a month.

Work began with a list of clients, collected by me within a month. I worked for hire for some time, until the rented place began to bring money.

Over the next three months, patients quietly filled the office. My rates were about average for the city.

A portable couch also came in handy: many visitors to the salon asked to come home, which I did, serving, in addition to themselves, also their relatives. For an additional fee, of course.

In general, when setting the price for their services, a novice massage therapist usually sets a price below the average. This is understandable: the lower the authority, the lower the price tag.

I will only advise you to immediately make a note in my price list that a low price is a temporary phenomenon. It is valid, for example, for a month. An interesting "trick" with crossed out numbers is when the price for the service you are striving for is crossed out in the price list, and a low, today's cost is entered next to it.

All this will help you raise your income to a higher level in the future, simply by removing lower numbers from the price list.

As for my profit, I earned, on average, about 60 thousand rubles a month. This is approximately 2-4 patients per day.

Now I do not rent a salon and do not conduct active massage activities. Switched to other interesting activities. However, I still accept regular customers. They make up some of my passive income.

Conclusions:

Massage is a rather profitable type of business, but on one condition: if you understand that this is not entertainment with half-naked guys and girls, but serious, sometimes not very pleasant work related to helping people.

A profitable massage therapist is a combination of professional skills, psychological stability, the ability to sell and the absence of disgust for someone else's body.

The main source of income is satisfied customers who come over and over again. The main capital is real positive recommendations of you as a great specialist.

Constantly learn new things and improve! There are a lot of types and subspecies of massage. Fashion trends come and go, and if you want to increase your income, you have to capture, adapt and sell.

Good luck in this difficult but very noble business!

P.S.: Several of my fellow massage therapists go to the Black Sea coast in the summer season. For earnings. They give massages to vacationers on the beaches. On average, they earn, according to them, about a hundred thousand rubles a month.

Combine, so to speak, pleasant with useful.