How to organize a playroom. How to open a children's playroom: a simple and profitable business

Currently, children's complexes are gaining prevalence. The variety is simply amazing, especially for children who love to frolic so much. Therefore, a step-by-step ready-made business plan for a children's playroom will be relevant for an experienced and.

According to preliminary estimates, to open a children's playroom from scratch, you need to have funds in the amount of 900 thousand rubles.

This amount will include:

1. Room rental. The area will be 50 square meters. The rent will cost 60 thousand monthly.
2. Equipping a children's room with attractions - 700 thousand rubles.
3. Outdoor advertising will cost 30 thousand rubles.
4. Business registration and contingencies another 70 thousand rubles.

Of this amount, the business owner can afford to deposit personal funds only 40%, for the missing amount it is planned to issue a bank loan.

Services

A sample business plan for a children's playroom sets certain goals - the most important aspect is that the children spend an unforgettable vacation separately from their parents while they go about their business. A variety of attractions will not let any child get bored.

On average, the cost of one hour of stay in a room for children will be 150 rubles per hour on weekdays, on weekends the amount will increase slightly and amount to 200 rubles per hour.

room

We plan to open a children's room in a large entertainment center with the highest traffic. For a game room, an area of ​​\u200b\u200babout 50 square meters is quite sufficient. m. Monthly, the rent will cost 60 thousand rubles. It will be located indoors on the ground floor, next to there is a cafeteria and a hypermarket.

Equipment

In order to purchase equipment, it is planned to spend the main amount - 700 thousand rubles.

For the full functioning of the selected business, we will acquire:

• Various balls.
• Rocking chairs.
• Curved mirrors.
• Soft constructor.
• Plastic houses.
• Materials for creativity.
• labyrinths
• Game module.
• Massage mats.
• Tables and chairs.

To work in the game room, according to the business plan, four employees will be required. Their work will be carried out in shifts - two days after two. There will be two employees per shift. Their duties include cleaning the premises, receiving payments. Salary will consist of two parts - a fixed salary and a bonus based on performance.

In total, each employee will receive 18 thousand rubles.

Taxation system

We will register a sample business plan for a children's playroom for an individual entrepreneur - an individual entrepreneur. Registration will be carried out at the local tax office. For the taxation system, the ENVR was chosen (it is also called imputed). For an individual entrepreneur, this is the best option. The amount of tax will not be large. It does not depend on the profit of the organization. The monthly amount will be fixed, and paid by the owner of the game room once a quarter. The presence of a cash register is not required, you can use sales receipts.

The ideal business for a young mother is the opening of a children's playroom. Often the thought of this matter comes to mind for those who have a child (or even several children) in their arms, who have nowhere to take to have fun or nowhere to leave for an hour or two. After analyzing the market, a lady with entrepreneurial ingenuity understands that this problem is relevant not only for her. The baby boom, which began thanks to state support in the form of maternity capital for a second child, makes the niche of children's entertainment very interesting in terms of doing business.

The following business plan "How to open a children's playroom" will clearly show what a novice entrepreneur needs to pay attention to even at the stage of preparing a business in order to continue to carry out effective activities.

It cannot be said that a children's room is a highly profitable business. Being engaged in it, the entrepreneur is unlikely to pay back the invested funds in a couple of months. However, this is a fairly stable enterprise, since demand for it falls only in the summer months, when the main flow of customers basks on the warm city beach or leaves the city altogether.

Given the summer outflow of customers, it is advisable to open a children's playroom in early autumn.

Market analysis and competitiveness assessment

In order for investments in the business not to disappear forever, it is necessary to carefully study the current situation in the field of children's entertainment. So, it is important to find out:

You can find out if there will be a demand for the room's services by posting ads about its opening. If calls or messages on social networks are received in response, then the idea is relevant. If there is no interest in the announcement, the market may be oversaturated, the population of your city is too small, or there is a low purchasing power of citizens who are not ready to pay for your services.

The analysis will help the entrepreneur to assess the feasibility of entering this business. If he showed that the service of the children's playroom will be in demand, you should proceed to the process of registering it.

How to open a playroom for children: registration

Any activity that makes a profit, according to the law of our state, must be taxed. In order not to violate the law, we should contact the tax office for paperwork. For this business, it is preferable to register as, because, firstly, it is cheaper than, and secondly, an individual entrepreneur can receive some tax benefits.

A license for the provision of general educational services is not required, which greatly simplifies the task.

A visitor to the game room must receive a cash receipt or a strict accountability form from the operator. Most often they use forms that are ordered at any printing house.

There are no official requirements from the licensing authorities yet, so we are doing everything possible so that there are no claims against the business during possible checks:

• the room must be ventilated;
• disinfection should be carried out once a week;
• children with visible symptoms of infectious or colds should not be allowed to visit;
• to keep order and deal with children should be a person without a criminal record and, preferably, with a pedagogical education: a teacher, a nanny or a kindergarten teacher, graduates or undergraduates of pedagogical colleges, universities and colleges.

What do you need to open a children's playroom?

Deciding on a placement

One of the most important factors in organizing this business is its location, because the profitability of the business ultimately depends on how many children will attend the playroom.

When choosing a location for a children's room, entrepreneurs most often stop at two accommodation options:

• in a large shopping center. Stopping at the shopping center, the entrepreneur determines his choice by a large flow of people. Parents can leave their child and shop in peace. The owners of shopping centers also understand this, so sometimes, having an empty space, they make concessions in terms of rent: they significantly lower the rental rate or even provide space for accommodation for free. The option of paying rent with 10-20 percent of the profit is also being considered;
• room opening in a residential area interesting in that a large number of people in a densely populated metropolitan area do not have enough time to overcome a long road, often with traffic jams, to shopping centers. Therefore, it is quite convenient for them to have a small children's room close to home, kindergarten or school.

When choosing a room, you need to pay attention to some details:

• if we are talking about a shopping center, then the room should be located near the entrance, and not at the very end of the corridor, where not every parent with a small child reaches;
• if we are located in a residential area, it is ideal to rent the first floor of the building. It's great if you have access to a separate entrance, for example, from the end of the building;
• the room itself should be spacious, bright, with a good finish, the room must meet all the requirements of the firefighter and Rospotrebnadzor;
• toilet rooms should be located either in the rented premises, or in close proximity to it;
• The area of ​​the room must be at least 30 sq. meters.

The area of ​​the room depends on how much you are willing to pay for the rent and on the estimated one-time number of children present. If you plan that ten children can be in the room at the same time, then twenty square meters of area will be enough.

We decorate the interior of the game room

It is no secret that children love everything bright and colorful, which is why the interior of the children's playroom is designed in accordance with the preferences of young customers. We categorically do not recommend adding black and not juicy dirty tones to the design of the game room.

The playroom must have at least two zones: for active games and recreation area. If birthdays, parties and themed tea parties are going to be held in the room, the room should have the appropriate equipment, or at least a place for it.

Game room and its equipment

When purchasing the necessary equipment for a game room, it is necessary to be guided by the direction of the business, with which the entrepreneur must already decide by this time based on the data obtained during the market analysis.

If the bulk of future visitors will be between the ages of one and three years, the room should be soft in the truest sense of the word. Here, literally everything is made of stuffed material. These are houses, and various designers with large details, and soft puzzles.

Older children will appreciate the area where you can draw and sculpt from plasticine. There can be tables and chairs, easels, cabinets with all the necessary materials.

The main cost part is the purchase of children's multi-level labyrinths with many obstacles, slides, ladders, pears, ropes, etc. Bright slides made of extra-strong carbon fiber are especially pleasing to children, as you can slide down them into a special dry pool with thousands of colorful balls. By the way, in the dry pool, in addition to pleasure, children also receive a full body massage.

Many people place small inflatable trampolines or sports nets in the nursery, as children of all ages love to jump.

In addition, attention should be paid to functional furniture: sofas, armchairs, hangers for outerwear, cabinets for books and materials, shelves for first shoes, a table for staff, etc.

It is no secret that the more diverse the equipment of the room, the more interesting it will be for children. Therefore, only your own imagination and available funds can limit here.

Recruitment

You need to start looking for staff to work in the game room one and a half to two months before the proposed opening. Engaging the wrong person to work sometimes entails unpleasant consequences: mistreatment of children, lack of order in the room, damage to equipment, and even withholding proceeds from the owner. Therefore, it is important to approach this stage as responsibly as possible.

Of course, the ideal option is to work in the game room yourself for two to three months. Then, having studied the whole process “from the inside”, it will be easier to find staff and subsequently control it. The easiest way to find an employee is to post a job posting on a job board.

In addition, in order for an employee to love children and be able to communicate with them, he must perform the following tasks:

• ensure the safety of children while they are in the playroom,
• conduct introductory mini-excursions, showing the kids what and where is located,
• monitor the correct operation of existing equipment,
• keep the room clean and tidy.

Financial part

So, we figured out how to open a children's playroom from registration to equipment. What are the financial costs and expected profit?

The purchase of all the necessary equipment will require from 200 thousand rubles at least to one and a half million maximum. Plus, to the primary expenses - registration as an individual entrepreneur - 5,000 rubles, minor cosmetic repairs of the premises - about 10,000 rubles.

In addition, there are fixed costs, such as:

• rent of premises - from 10,000 to 100,000 rubles, depending on the chosen location;
• salary for employees of the metropolis, given that they will work in two shifts - 2 people * 15,000 rubles each = 30,000 rubles; wages in a small town - 7-8 thousand rubles.

The cost of visiting a children's playroom by a child varies from 100 rubles in a small town to 200 rubles per hour in a large metropolis. If we consider that in a large shopping center, on average, 5 people per hour visit a room, the revenue will be about 10,000 rubles for a 10-hour shift. In a small settlement, the statistics of visits are less pleasant: 10-12 people visit the room a day, respectively, the daily revenue will be 1000-1200 rubles.

By doing the calculations, we find that average profit in a city with a million population will be about 200 thousand rubles a month, and in a sparsely populated area - about eighteen thousand rubles.

So, as the business plan of the children's room shows, in order for it to be profitable, it is enough to properly analyze the market, find a good location, purchase high-quality equipment, recruit staff and conduct a good advertising campaign. Thanks to the above actions, the opened game room will have regular customers, bringing a steady profit to the business owner.

Bonus

If a business related to children is a direction in which you want to devote your time and succeed, look at inexpensive franchises that allow you to purchase a ready-made business for a small amount, such as selling unique toys.

Thus, it provides entrepreneurs with the opportunity to start a business selling unique modern dolls. They are made from environmentally friendly, high-quality materials. Handmade is unique and aesthetically appealing. The products are in great demand, therefore, they will bring high profits to entrepreneurs.

A franchise worth 59 thousand rubles offers favorable conditions. Partners will receive their own online store, step-by-step instructions, catalogs of dolls and dresses for them, and much more. Cooperation will be the most profitable, since businessmen will need a minimum of effort to advance.

The company must be registered as IP and choose a code OKVED 92.7.- "Other activities for the organization of recreation and entertainment."

Other documents for the children's playroom

• Permits from Rospotrebnadzor and Rospozharnadzor;
• Certificates confirming the safety of toys and play equipment. They must meet the international safety standard EN - 1176 and Russian GOSTs: R 52168-2003, R 52300-2004, R 52169-2003, R 52301-2004, R 52299-2004 and R 52167-2003;
• Employees are required to have health certificates.

The cost of paperwork is around $ 700-900, terms - 1-2 months.

Children's playroom

The best places to open such a business: in a shopping center, cafes and restaurants, cinemas, at hotels and recreation centers, resorts, amusement parks, at the airport, at the station, on the territory of entertainment centers and institutions for adults (fitness club, salon beauty, bowling club, etc.). The main condition is good permeability.

Even in a small town, a shopping and entertainment center will be an ideal location. Plenty of shops and cafes a guarantee of good traffic and a long visit to the game room. An important plus is that in this case the center does not need advertising.

Opening a children's playroom in a residential area is a little more difficult. You will need to choose the most visited place in the area, where visitors constantly flock.

The area of ​​the room is selected at the rate of 1.5-2 square meters per person. That is, for 15-20 kids, a center of 30 square meters is needed. m. Rent will be $ 1,000 per month for large shopping centers and about $ 700-800 for smaller establishments. Repairs will cost $600-700.

Finishing and design tricks

Children's room should be brightly decorated inside and out. For the interior, it is recommended to use wallpapers and pictures with recognizable cartoon characters, good lighting is necessary. Outside, the walls are also brightly decorated, a good option is to make them from thick glass. Children and parents from afar will see the playroom and pay attention to how beautiful and interesting it is.

According to the law "On the Protection of Consumer Rights", the institution needs an information stand with the obligatory indication of the name, details of the company, work schedule, types of services and prices.

To avoid misunderstandings with parents, develop rules for clients (for example, age restrictions, banning visits for sick children, etc.)

Finishing will cost about 400-700 dollars.

Requirements for the premises

Activities for organizing leisure activities for children can be started subject to the following requirements:

1. Compliance of the premises with the technical regulations on fire safety requirements;
2. Compliance SanPin 2.4.1.2660-10 and SanPin 2.4.4.1251-03;
3. It is necessary to carry out wet cleaning and washing of equipment and toys daily.

Equipment for a children's playroom and its cost

The variety of playgrounds, modules and toys is off scale, so let's figure out what the minimum set is. In you need to put:

• game maze. This is a two- or three-story structure with tunnels, passages, hammocks, slides, ladders and other obstacles. The area of ​​a small labyrinth is 10-15 sq. m. The approximate cost is $ 2500-3000. Proven and inexpensive manufacturers - Avira, UniTerra, LAPPSETOY;
• Gorku with an inflatable dry pool with balls - $ 250. John, Aconite-M;
• Trampoline– $500. BERG, FUNTEK;
• two tables for games and drawing, children's chairs (10 pcs.) - $ 100. Sovtechstrom, Nika, PolymerByt, Little Angel;
• Drawing kits, plasticine, modeling kits, constructors– $200. Dreamer, Visma, LEGO, Meccano, Elf-Market;
• play house- 300-350 $. John, Leadre Kids, Bony, GofroArt;
• Educational game modules, innovative interactive panels - $ 150. Chicco, Felice, FiveStar Toys, Zhorya, "Toy";
• Stuffed Toys- 150-200 $. Small Toys, Lava, Ready, Yoh-ho, Umka;
• Table and chair for an employee - $ 40-50. Equivalent, Delacosa;
• Sectional lockers for clothes - $ 110-140. Beecom, "Metal Line";
• Cash machine, registered with the tax office -250 $. Elwes, Orion.

Important nuances of arrangement

For gaming, you should not use cheap or used equipment, as it wears out quickly. It is important to purchase complexes made of thick plastic, avoid everything sharp and brittle so that the child cannot get hurt. All kits for modeling and drawing, chairs are needed in several copies so that children do not have to fight for them. Conflict situations in the room will significantly reduce the trust of parents.

It is better to purchase equipment directly from manufacturers. It is cheaper, plus it will allow you to “fit” the complexes to your area, manufacturers will be happy to do work on order.

Staff

It is not necessary for employees to have special education, but good characteristics and a pleasant appearance are needed. Friendliness, openness, experience of communication with children - important conditions for employment. Also, the employee must inspire confidence in parents.

A small playground will require no more than two workers working in shifts (for example, two in two days). Accounting is outsourced.

Monthly salary fund (including the services of an accountant) - about $ 800-900.

Pricing and mode of operation

The standard schedule is from 9.00 to 21.00. On weekends, you can open a little later. The cost of visiting the room differs on weekends and weekdays. On weekdays, it averages $1.2-1.8 per hour, on weekends - $1.8-2.7. Peak hours - 16.00-21.00. In order not to lose money during the rest of the day, offer a discount on morning visits.

To attract customers, develop promotional subscriptions, discounts for multiple visits. and earn money - organizing children's holidays with contests and animators.

Costs, profits, profitability of a children's playroom

How much does it cost to open a children's playroom

To organize such a business from scratch, you need to invest about 10 thousand dollars. This is the capital cost of opening, equipping and renting for three months in advance.

Fixed expenses will be $1800-2000 per month. With a center attendance of 5-6 people per hour, the income will be $ 3,500-4,000, and net monthly income- 1700-2200 $. Over time, the number of visitors will grow.

Before starting a gaming complex, it is worth conducting market research, studying the best placements, and analyzing where the most potential customers are located.

The fact that it can be easily expanded or opened additional outlets in the city.

• Description of services
• Room selection
• Recruitment
• Marketing plan
• Financial plan
• Step by step opening plan

Business plan for organizing a children's playroom on an area of ​​​​50 square meters. m. in one of the shopping centers of the city (220 thousand inhabitants) .

How much money do you need to open a children's playroom

According to our calculations, about 900 thousand rubles will be required to open a business. The main item of initial expenses is the purchase of equipment:

• Deposit for renting premises 50 sq. m. (2 months) - 120 thousand rubles.
• A turnkey set of equipment for a children's playroom (maze, attraction "air guns, rocking chairs, a sensory trail, a constructor made of soft modules, etc.) - 700 thousand rubles.
• Advertising - 30 thousand rubles.
• Business registration and other expenses - 50 thousand rubles.

Sources of project financing - own funds (40%) and borrowed capital - a bank loan (60%).

Description of services

The main purpose of our playroom is to give children the opportunity to have great fun, while their parents are calmly shopping in the mall. The presence of exciting game modules and a corner for creativity will not let any young visitor get bored.

The cost of staying in our room will be 150 rubles per hour. on weekdays and 200 rubles per hour on weekends and holidays. At the same time, no more than 15 people can be in the room.

Room selection

To organize a business, it is planned to rent an area of ​​50 square meters in one of the popular shopping centers of the city. The rent will be 60 thousand rubles per month. Location - second floor, next to cafes and hypermarkets for children's goods (the most ideal place).

What equipment to choose for a children's playroom

About 700 thousand rubles will be spent on the purchase of equipment.

The indicative package will include:

• big play maze,
• attraction "air guns",
• rocking chairs "butterfly and" giraffe ",
• curved mirror "cow",
• constructor "truck" of 30 soft elements,
• round mat "watermelon slice",
• dry pool,
• trampoline "jolly clown"
• plastic table and 4 chairs,
• floor mats,
• game module "crocodile".

Recruitment

Four operators will be hired as staff, who will work in shifts 2/2. At the same time, two workers will look after the children. They will also accept payment and carry out wet cleaning in the room. Salary will be set as salary + bonuses. The average salary will be 17 thousand rubles per month.

What taxation system to choose for a children's playroom

The organizational form will be an ordinary individual entrepreneurship registered with the local tax service. It is planned to use UTII (“imputation”) as a taxation system.

We believe that this is the most favorable tax regime for a game room, when the amount of tax does not depend on the business income. With UTII, the tax is paid in the form of a fixed amount, once a quarter. The use of a cash register is not required.

Marketing plan

The traffic of the shopping center is about 3 thousand people on weekdays and 7 thousand people on weekends. The shopping center has many shops and cafes that attract parents with children. These are toy stores, children's clothing stores, a children's cafe, a cinema.

In fact, this will ensure the flow of customers to our game room, even without additional advertising. According to preliminary calculations, the average attendance of our game room will be 30-50 people. on weekdays and 70 - 90 people. on weekends.

Financial plan

Let's proceed to the calculation of the main indicators of the economic efficiency of the business.

Fixed monthly expenses:

• Rent - 60,000 rubles.
• Salary of operators + insurance (4 people) - 80,000 rubles.
• Depreciation of equipment - 15,000 rubles.
• Advertising — 10,000 rubles.
• Taxes (UTII) - 8,000 rubles.
• Other expenses - 10,000 rubles.

Total - 183,000 rubles.

Monthly income:

• The cost of visiting is 150 rubles. (weekdays), 200 rubles. (weekend)
• Number of visitors per weekday - 35
• The number of visitors on a day off - 80
• Revenue for 8 days off - 128,000 rubles.
• Revenue for 22 weekdays - 115,000 rubles.
• The total monthly income is 243,000 rubles.

How much can you earn in a children's playroom

Hence the profit: 243,000 - 183,000 (fixed costs) = 60,000 rubles per month. The profitability of the business, according to the business plan, is 33%. With such indicators, investments in the opening of a children's playroom pay off after 15-17 months of work.

What documents are needed to open a children's playroom

Before the business begins to function, you must have:

• registering you as an individual entrepreneur;
• document on becoming registered with the pension fund;
• permission from the fire department;
• registration of cash registers;
• permission from the sanitary epidemiological station;
• medical books of employees;
• documents confirming the safety of equipment.

What OKVED code to indicate when registering a game room

For a children's playroom, code 92.72 and 92.34.3 are suitable.

Professional business plans on the topic:

• Children's playroom business plan (13 sheets) - DOWNLOAD ⬇
• Children's center business plan (25 sheets) - DOWNLOAD ⬇
• Business plan for a children's cafe (15 sheets) - DOWNLOAD ⬇
• Private kindergarten business plan (18 sheets) - DOWNLOAD ⬇

Step by step opening plan

You must complete the following steps.

1. First you need to register a company as an LLC or an individual entrepreneur, the second option is better, as you can enjoy some tax benefits.
2. After that, you need to select the OKVED code and register with the pension fund.
3. A necessary attribute in this case is a cash register, it can be replaced by strict reporting forms, but they will also have to be registered with the Federal Tax Service.
4. Renting or building premises.
5. Purchase of the necessary equipment (interior design, furniture, play structures, video playback equipment, etc.).

The popularity of children's playrooms at the moment is quite high, and with the right placement, such a business can bring you a good income. When visiting large shopping centers, parents often leave their children in such play areas, which gives them the opportunity to calmly go shopping and make the necessary purchases. At the same time, the child has fun, because such rooms are equipped with everything necessary for the game.

One of the reasons for the high popularity of children's play areas is the total lack of preschool institutions in our country. Therefore, opening such a business will be a really right decision. It is only necessary to correctly determine the location of the game room, which should be located in crowded places.

Why it is beneficial: the main advantages of children's playrooms

If you want to start a truly profitable business, then you should evaluate all the advantages and disadvantages of the chosen direction. The advantages of opening a children's playroom are:

1. High demand. When a parent has no one to leave the child with, he will be happy with almost any option. In this case, the children's room will be cheaper than a private nanny, providing the child with fun and safety.
2. Relatively small investment.
3. Fast payback.
4. Possibility to combine several lines of business. By opening a children's playroom, you can provide additional services for organizing parties and holidays.
5. Ease of implementation of the idea. In practice, opening a children's playroom turns out to be much easier than a game center or a private kindergarten. In this case, you do not need to obtain special licenses, and employees do not have to take advanced training courses.
6. Possibility of further business expansion.

Short review

First of all, you should understand what a modern playroom for children is. We are talking about a room with special equipment, where a parent can leave his child for a while. The kid is provided with various entertainment options, in addition, he is under the supervision of an experienced employee during his stay in the playroom.

The income from such a business depends on the cost of an hour of stay in the room and the number of visitors. The average prices for such services are in the range of 100-200 rubles per hour. The cost in this case depends on the area in which the institution is located - the closer to the center, the more expensive. An important role is also played by the size of the settlement in which the children's playroom is located.

With a lack of customers, this business involves the following opportunities to increase profits:

1. Investing in an active advertising campaign.
2. Provision of additional services. For example, you can provide space for rent for organizing children's birthdays and matinees.

About business profitability

When planning to create a children's playroom, you probably thought about the size of the profit that such an institution can bring. Specific figures depend on a number of factors, and therefore, before starting a business, it is necessary to conduct a thorough analysis of the market.

If we talk about estimated profit, then it can be calculated as follows:

1. Cost per hour. In our calculations, we will start from the size of the settlement. For example, in a small town the cost of such a service is likely to be at the level of 100-120 rubles. For the metropolis, you can raise prices up to 200 rubles.
2. Number of visits. This parameter is influenced by the size of the settlement and the peculiarity of the location of the children's playroom. In a small town, you can count on 10 visits per day, while in the capital this figure can increase by 6-7 times.
3. Daily and monthly income. Given the data presented above, it is easy to calculate the estimated profit. For a small town, daily revenue will be 1,000 rubles, and monthly - about 30,000. A metropolitan institution will bring a profit of 12,000 and 360,000, respectively.

As you can see, the spread of profitability is quite large. The attendance of children's playrooms is also largely influenced by seasonality. But in general, the business is quite stable. The bigger the city, the better. The average payback of a business is from two months to a year.

Business plan: step by step instructions for opening a children's playroom

If you want to run a truly successful business, then you cannot do without business planning. You will need to analyze the market for such services in your region, identify possible risks and come up with measures to eliminate them. It is also useful to calculate the profitability of the business.

Consider where to start doing business. First of all, you should define the following:

1. What children's activities are available in your area at the moment.
2. The average level of prices for such services.
3. If there are children's playrooms in the city, then you need to find out about the location of each of them. It would also be useful to visit establishments as a client, finding out the opening hours, price levels, determining the target audience, attendance on weekdays and weekends, as well as holidays.
4. If this business area is not developed in your area, then you should determine the level of demand for these services. To do this, you can advertise on the Internet or conduct a social survey.

The success of your business in the future will depend on how carefully you work out this stage. Remember that the level of demand for a particular service largely depends not only on the locality, but also on the specific region. If a preliminary analysis shows a low demand for children's playrooms in the city, then it is better to focus on another line of business or consider opening an institution in another place.

Registration Features

To legally conduct business, you need to go through the registration procedure. In this case, you should heed the following advice:

1. When registering, you can choose one of two forms: IP or LLC. It is better to give preference to the first option. This will allow you to receive tax benefits. If you later expand your activities, then switching to an LLC will not be difficult.
2. When registering the code for the type of activity, select OKVED 92.72 "other activities for the organization of recreation and entertainment." This code is most consistent with the business of organizing children's playrooms.
3. Be sure to register with the Pension Fund.
4. After you find a place to rent, you will have to obtain permission to organize a children's playroom from the sanitary and epidemiological station and the fire department.
5. Each employee of the institution must have a medical book.
6. To organize a children's playroom, you will use various equipment and toys. Each type of product must have an appropriate certificate confirming its safety and compliance with GOST.

Choosing a room for a children's playroom

As mentioned above, the success of such a business depends on the right choice of premises. When deciding on this issue, pay attention to the following nuances:

1. Location. In this case, the rule applies: the closer to the center, the better. However, in some cases, it is more profitable to place a children's playroom in a residential area (for example, if a large shopping and entertainment center is located on its territory).
2. Where to locate. The best place for the location of such an institution are restaurants, cafes, hotels, shopping centers, airports, cinemas, recreation parks. The location of a children's playroom near adult establishments can be no less advantageous: beauty salons, bowling clubs, fitness centers, etc. Choose places with high traffic, and you will not lose.
3. Location in the building. If we are talking about a large shopping center, then it is better to place a children's playroom on the ground floor, not far from the entrance. It is desirable that there is a toilet near the establishment.
4. Square. Calculated depending on the number of expected visitors. Each child should have at least 2 m2. Thus, a room of 20 m2 will be enough to comfortably accommodate 10 children.
5. Other requirements. The room should be well ventilated and well lit. The design of both the interior and exterior should be bright and catchy. It is advisable to provide two zones in the room, the first of which will be intended for active games, and the second for relaxation. If you plan to hold parties and holidays in the institution, then for this you need to allocate a separate room.

When opening a children's room, it is very important to comply with all the requirements and norms of the SES, fire inspection, etc.

Choosing equipment

Before you start purchasing equipment and toys, you should decide on the average age of the visitors to your playroom. If the work of the institution is designed mainly for the younger age group, then the emphasis should be on soft objects with large details. For older children, there should be places for drawing, board games. There are chairs and tables, shelves and cabinets where materials will be stored.

One of the essential attributes of a children's playroom is a multi-level labyrinth. Ropes, ladders, slides and pools filled with colorful balls are placed here. Such entertainment will surely interest children of all ages. A trampoline will also be a good investment. Keep in mind that your customers are not only adults, but also children who must want to return to the playroom again. Only with this approach can you build a truly profitable business.

Play equipment is not all that should be in such a room. You will also need to purchase hangers, lockers, armchairs, sofas, as well as a table for employees.

For a children's room, it is highly undesirable to purchase cheap equipment. Consider the increased wear that each product will be subject to, and therefore the most reliable products should be preferred.

The best option would be to buy equipment from the manufacturer. So you can save money and get a reliable business partner. It is very important that the purchased equipment is safe and has the appropriate certificates.

A standard business plan for opening a children's playroom involves about 200,000 rubles of initial investment. This amount will include the following:

1. 10 lockers will cost you about 30,000 rubles.
2. 2 tables and 2 chairs for visitors - 16000.
3. Inflatable trampoline - 30000.
4. Labyrinth - 90000.
5. Toys and board games - about 30,000.
6. Lockers and shelves for storing game materials - 5000.
7. Table and chairs for staff - 10,000.

Hiring employees

The staff of the children's playroom should be chosen as responsibly as possible. It is desirable to give preference to those candidates who have a medical or pedagogical education. Naturally, higher education will be a priority, but more often come across applicants with a secondary special education.

A good solution would be to hire students of pedagogical universities. They may work multiple shifts during the school year and full time during the summer.

The prospective employee should be able to provide you with the following documents:

1. A medical book with a recent medical examination.
2. A document confirming the availability of education.
3. Employment history.
4. Certificate of no criminal record. Given that you are hiring a person to work with children, it will be useful to provide this document in order to avoid further problems.
5. Characteristics from the previous place of work. Its provision is desirable, but not required. Outwardly, a friendly and neat person with good stress resistance is quite suitable for such work.

If you are planning to open a small business, then at the start, two employees working on a 2 by 2 schedule are enough for you. The rate plus bonus is set as payment, because in this case your staff will be more interested in work.

Attachments

Before starting a kids playroom business, you need to calculate the initial investment level.
Here, much depends on the scale of the proposed activity. Consider the approximate costs:

1. Registration. To apply for an IP and obtain all permits, you will need about 6,000 rubles.
2. Repair in the room. It all depends on its technical condition. But in any case, you will have to spend money on cosmetic repairs, because the children's playroom should have a presentable appearance.
3. Purchase of equipment. The minimum set for organizing such a room will cost you 200,000 rubles.
4. You will have to spend 25-30 thousand on an advertising campaign.
5. Renting the premises will cost about 10,000 rubles.

Thus, the total amount of starting expenses will be about 250,000 rubles. Now let's look at monthly expenses. They include:

1. Rent - 10,000.
2. Salary of employees - 30,000.
3. Equipment depreciation - 10000.
4. Advertising - 7000.
5. Payment of taxes - 8000.
6. Also, about 5,000 rubles will be spent on other expenses.

Income

This item is of most interest to novice entrepreneurs. Knowing about the estimated income from the business, you can determine for yourself the feasibility of opening it. To perform the calculations, we set the cost of visiting 100 rubles on weekdays and 150 on weekends. If every weekday your children's playroom is visited by 20 children, then the daily income will be 2,000 rubles, and the monthly income will be 44,000.

At the weekend, the number of visitors will be about 50 people. Thus, you can earn 7,500 rubles per day, and 60,000 per month. The total monthly revenue will be 104,000. Subtract the monthly costs and get 34,000 rubles of net profit. With such income, the business pays off 10-16 months after opening.

Risk factors

Certain risks are present in any business. When you start a business, you should consider these factors and come up with ways to overcome them in advance. When opening a children's playroom, the following pitfalls are possible:

1. Competition. At the moment, children's playrooms are in high demand, and therefore this business attracts many entrepreneurs. Think in advance of a strategy that will allow you to stay in the market with increasing competition.
2. Responsibility. Remember that the responsibility for each child visiting your children's room lies not only with the employees of the institution, but also with you personally. Therefore, it is necessary to carefully select personnel, controlling its work at all stages.

Opportunities and business prospects

The main service of the children's playroom is temporary babysitting. However, this business is good because, if you wish, you can significantly expand the scope of activities, we will offer our customers additional services. We are talking about holding holidays, organizing themed matinees, etc. Many parents rent children's playrooms for birthdays.

Over time, on the basis of a small play corner, you can open a developing club where kids can learn foreign languages ​​or get some useful skills. You can also open a whole network of children's playrooms that will offer bonuses to regular customers.

At the moment, children's entertainment is one of the most profitable business areas. With the right approach, such an institution pays off relatively quickly and brings a stable income. This requires a thorough market analysis, a well-written business plan for a children's playroom and a competent advertising campaign.