home » Business from scratch » How I decided to start my own business. How to open a business without leaving work How to start a business leaving work

How I decided to start my own business. How to open a business without leaving work How to start a business leaving work

Do you want to launch a startup, but at the same time are afraid to refuse a stable job? Here are a few (actually 25) ideas to get you started without risking anything. You can develop your business in your spare time - until it starts to generate sufficient income.

I know what I'm talking about because I was an employee when I started my own company. I wanted more, but I was afraid to take risks and leave my familiar place and decided that I would not sacrifice my own comfort. I built a business on the side while continuing to work in the office. He quit when the startup began to regularly bring in twice as much money as the main job. And even under these conditions, the decision to forego a stable salary in favor of a vague future was one of the most difficult in my life.

When choosing an idea for a business, focus on what you love and know how to do. And one more thing: a business in your free time should not require large investments at the start (but you can reinvest at least all the first income - you get a salary).

Business consulting
Many companies hire consultants to implement business strategies or develop a social media presence. If you have the right skills and knowledge, why not share it with others (and get paid for it).
Repair / Housework
If you can change windows, fix leaky pipes, or assemble cabinets, offer help to those who can't or don't like to do it. Cleaning, going to the grocery store, walking animals are on the same list.
Graphic design
Even if you do not have a specialized education, you can learn graphic design on your own. And sites like Canva and Adobe Post make it easy.
Development of mobile and web applications
As in the case of graphic design, having experience will be a plus, but nothing more: new skills can be mastered on your own. For example, with online courses like General Assembly , Skillcrush or CareerFoundry .
blogging
This extra income option takes time and may not bring you much money. However, it is worth taking advantage of blogging opportunities such as posting affiliate links, displaying ads, and selling your own e-books. Personally, over the years that I have been blogging, I have managed to earn money in this way.
SMM marketing
Companies are just eager to pay someone to run corporate pages on Facebook, Twitter or other social networks. Look for clients on freelance sites like Freelancer and Upwork, or on the Paid Social Media Jobs portal.
Completing tax returns
If you're good with numbers, you can help file tax returns for busy self-employed or business owners for a decent fee.
Tutoring
Become a tutor and help schoolchildren and students with physics, mathematics, English or history. You can also share knowledge by teaching students or lecturing online at sites like Tutor.com and Udemy.
Organization of events
Catering
It is not necessary to be a professional chef to start a business in this area. But it will be useful to take a couple of cooking courses that will decorate your resume and inspire the trust of your first clients.
Tourist business
If you like to travel or introduce your guests to the sights of your hometown, then in your free time you can start a career as a tourist guide or travel agent.
Hospitality
If you own a large living space and like to entertain guests, open a hotel at home. Airbnb has made the process of renting out rooms, apartments, and houses much easier. Personally, I enjoy this service.
Interior design
Creative people with imaginative thinking should think about their own design company. In the process of working with clients, you will gradually hone your skills in creating beautiful, technically well-thought-out and practical interiors.
Landscaping or gardening
Do you love spending time in nature? Then nothing better than the sphere of landscape design can not be invented. Higher education is not needed here, but getting a professional certificate will not hurt. If the prospect of being out of work during the winter scares you, invest in snow removal equipment and provide homeowners with snow removal services.
Cleaning
Of course, the provision of cleaning services is not an easy job, but there will be no end to clients. Cleaning is required by everyone - both busy people and large companies.
Delivery service or taxi
I combined these ideas in one paragraph, since both involve the presence of a personal car. First, you can open a delivery service for anything from office equipment to office lunches.

Another idea is to become an Uber driver and give rides to people in your spare time. If you live in a densely populated city and spend a lot of time driving, this way of earning money will be able to feed you.
Brewing or winemaking
Who doesn't like to drink beer or enjoy a glass of wine? Open your own small brewery. If you prefer wine and have the right land, open a winery. Both ideas will take several years to implement, but if you have a permanent job, you can afford it.
Photo and video services
If you masterfully capture the plot through the lens, then everything will work out. The main thing - do not scatter, choose a narrow niche. If you are a wedding photographer, focus on weddings. If you're better at professional portraits or shooting promo videos, make yourself known as an expert in those genres.
Handmade
If you're good at making jewelry, sewing clothes, or home decor, start selling your items on sites like Etsy, CafePress, or eBay.
Help for the Elderly
There are more older people around the world today than ever before. If you have kindness and patience and want to do a necessary and noble thing, help the elderly.
Trainer services
If you have played professional sports or have a sports background, consider becoming a personal trainer.
Animal care
You can walk dogs, train other people's pets, or take care of pets while their owners are away. According to NBC News, Americans spent more than $60 billion on pets in 2015. So working with animals can turn into a profitable business that you can do in your spare time.
Work with children
Are you free for afternoons or weekends and are great with kids? Then in your free time you can work as a nanny. First of all, offer services to friends and neighbors.
Translations
If you are fluent in a foreign language, earn money by translating. Explore offers on freelance sites. Also, consider a career as a foreign language teacher - at a language school or via Skype.
Sale of exclusive goods
As Avon Representatives or Tupperware Consultants, you can sell products to people and earn extra money. If you find a trusted company and devote enough time to sales, this may well replace the main job.

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If you are thinking about quitting everything and starting your own business, then do not rush to quit everything. You can start your own business, and as long as you have a job. And we will tell you how to combine the useful with the useful and not end up with nothing.

Sooner or later, many come to the conclusion that they no longer have the strength to endure their boss, colleagues and terrible working conditions. Then, as a rule, the idea of owning your own business is born. If you are just one of those who can no longer endure everything that happens and dreams of becoming his own boss, we are all for it. But you just have to know: in order to start a business, you don’t have to quit at all. Well, that is, as optional ... Of course, when you become a Russian Warren Buffett and lead the first lines of the ratings of the most successful people, you will no longer be able to hide your business from your boss. But the preparatory stages can be fully combined with the existing work. So the chances of being left without a job, and without a business, and, accordingly, without money, will be much less.

All that is stipulated

First of all, go to the trash can and try to find your employment contract there. There is a possibility that you threw these 5-10 sheets of dull information, which seemed completely useless to you, right there. If you can’t find the target in the bucket, look in the farthest drawer of the table. And once you get started, start reading. Perhaps your employer has already lost two or three personnel who left to build their business empires, and eventually figured out how to deal with it. For example, he could include a clause in the contract prohibiting you from using an office laptop (and even a phone) in your own interests.

advance excuses

Even if the contract is not against, the boss may have some objections. Who would like that his employee decided to become a cool entrepreneur? Okay, someone might like it, but not everyone. Of course, ideally, the boss should not know anything about your plans to conquer the world. But we advise you to think in advance what you will tell him if the situation goes beyond the ideal. We suggest: a quick flight may not help.

Everyone is here?

You are great if you have already figured out what and how you will do (if not, go and think, you can easily go through this stage sitting at your old workplace). Now is the time to think: are you going into a big business or a small business? You definitely need a team. Perhaps you can find some of your future associates right in the office. Just be careful: the more colleagues find out about your plans, the higher the likelihood that your boss will find out about them. But wherever you look for future partners in your own business, do not forget to discuss with them how you plan to work. It is also better to do all this before you have time to quit your job. Perhaps there will be so many disagreements that your future business will never happen. So why quit then?

One of the major recruitment portals conducted a survey of its users on the topic of what they think about the opportunity to open their own business. It turned out that only 2% of respondents did not attend such an idea. More than half think about it periodically, 23% tried to bring the idea to life, but unsuccessfully, and only 9% really developed their business.

To the question - "What stops you from starting your own business?" - respondents answered as expected:

lack of start-up capital;
misunderstanding of business processes;
lack of a working idea that is guaranteed to bring profit;
high taxes, bureaucratic difficulties, problems with government agencies;
unwillingness to take risks associated with doing business.

Indeed, owning a business is a risk. Even in the law, entrepreneurial activity is called risky, because. in its conduct, you can not only lose your investments, but also acquire a debt to the state, employees and partners. Working for someone in this regard looks like a much more stable undertaking. This stability alone is the price you pay for the added value you create for your employer, and it is often much higher than what you are compensated in the form of a salary.

True, you can leave your own business with a minus, which is why the question arises - is it possible to start a business without quitting? It is possible, moreover, according to the Association of Young Entrepreneurs of Russia, about 40% of business owners do just that - they combine work for hire and running their own business.

Administrative issues when combining work and business

To begin with, let's figure out whether the law allows you to combine work and your own business. Frequently Asked Questions from New Business Owners:

is it possible to open an LLC while working officially;
is it possible to open an individual entrepreneur if officially employed;
Is it possible to work in a state institution and have your own business.

We answer - in most cases, the law does not establish prohibitions on such a combination. You do not have to inform your employer about starting your own business. But there is an exception - if you are a manager at your main job, then when you open your LLC, in which you intend to work yourself, you need to obtain the consent of the owner of the employer organization (Article 276 of the Labor Code of the Russian Federation). In addition, a ban on self-employment may be established by your employment contract.

As for work in state institutions, a ban on their own business has been unequivocally established for civil servants, military personnel, judges, and police officers. Other employees of state structures cannot start their own business only if they fall under the restrictions established by Decree of the Government of the Russian Federation of August 21, 2012 No. 841.

Thus, or OOO. The opposite is also true - the founder of an LLC or a person registered as an individual entrepreneur can work in a hired job if such a need arises.

What is the difference between the IP format and business organization in the form of a firm? We examined this issue in great detail in the article ""? Here we present only the most important differences.

IP Features	LLC features
Full responsibility for the obligations of the individual entrepreneur, including property acquired before state registration or not used in business	Liability within the authorized capital of the LLC, but the founder may be held subsidiary liable if it is proved that his actions or inaction led to the bankruptcy of the company
Simple registration, state duty - 800 rubles, psimple and fast tax deregistration	More documents to submit to the IFTS, state duty - 4000 rubles, liquidation of an LLC is long and complicated
It is easy to manage the money received from entrepreneurial activities	You can receive income only in the form of dividends and salaries if you work in your company under an employment contract

To help you prepare documents for business registration on your own, we have prepared two articles:

And a few words about business taxes. The state gives small businesses the opportunity to choose the lowest possible tax burden. For example, the tax rate on the STS Income is two times lower than the income tax rate on wages. And individual entrepreneurs who meet the conditions for granting tax holidays are generally exempt from paying tax for two years after registration. There is no need to unfoundedly believe that taxes in Russia are unbearable for business, see for yourself using calculation examples that it is possible to significantly reduce payments to the budget by legal methods.

Don't give up on your main job. Combining work and business is not a reason to start treating your work responsibilities worse. The current employer is a guarantee of your financial stability, a kind of sponsor of your business experiments, even if he does not know about it. Be grateful for it and continue to do well what you are paid to do.
Learn to plan your time. Do you feel like you have absolutely no free time for your own business? What if you search? Can you honestly confirm that around the clock, not counting the time for sleep, you work in a tense rhythm? If you devote 2 hours to your business on weekdays and 5 hours on weekends, then 80 hours a month will be typed, and this is two full-fledged working weeks! Learn the basics of time management, keep track, write down every day what you have done to develop your business.
Learn to communicate. In business, it is often not the one who is smarter or who can offer a unique product or service that succeeds, but the one who knows how to convey value to the consumer. To do this, you need to be able to communicate - advertise your business, negotiate with partners, convince customers and customers, provide quality service. No sales experience - start by selling something on Avito. You have never been an intermediary - go to any real estate office and become a rental agent, at least for a week. If you know how to do something with your own hands - advertise services. Your goal is not to start working at a second job after the main one, but in practice to independently integrate into the chain of commodity-money relations. Get at least a one-time small amount not in the accounting department of your organization, but from a real buyer or client.
Develop an entrepreneurial mindset. If all your conscious life you have only been fulfilling the tasks set by others (a teacher at school, a teacher at a university, a boss at work), then it is quite difficult to stop waiting for someone's instructions and start acting on your own. Study the experience of successful entrepreneurs, there is no shortage of such information now. Join some business community, communicate on forums and groups in social networks. This kind of environment really changes your consciousness. On someone's example, you will understand what difficulties you will face when doing business, and with what perseverance others are moving towards the goal. And not only - you can peep a good business idea and see other people's success stories. And this is very motivating!
Look for your business idea. There are hundreds and thousands of business ideas, but all of them can be divided into three groups: services, trade, production. The service idea is the least expensive to launch, but the successful completion of a trade transaction can immediately bring you a large sum. If your choice is production, then look for a unique product for this, which has a high final value, or one that can be sold at a high margin.
Choose ideas that look simple and clear to you. It doesn't have to be related to your profession. It may be your hobby or a direction in which you yourself, as a consumer, have felt a lack of supply. For example, one of the visitors to the passport office encountered difficulties in filling out forms and saw that there were many like him. The result is an office for automated filling of documents opened in a neighboring building.
As a user, you can get our books on the development of various business areas: a retail store, a beauty salon, a wholesale trade, a cafe. We are preparing to publish a book on opening a law firm and an online store.
Explore your business idea from the inside. It's great if you can actually learn the whole process that leads to satisfying the customer's needs and making money. If you want to open a cafe, get a job at such a point as a waiter for the weekend. Attracts a taxi service - work for some time in someone's company on a free schedule. A good option is to study the offers of the franchisee, albeit not in the chosen, but in a related field. Ask all the questions that interest you, ask for examples of calculations of real business cases.
Study the business plans of your idea, they can be found in the public domain or for little money on the Internet. Even if they do not seem convincing to you, the description of business processes will still bring you closer to understanding what and how you should do. If a business of the chosen direction operates in your city, become its client, just evaluate the situation not in terms of consumer satisfaction, but how you can make money on it.
Calculate how much money you need to implement your business idea. If you are not starting your own business just because you do not have start-up capital, then think maybe this is just an excuse? Do you know exactly, in real prices, how much money you need? Are you sure that without experience in business, you can start a business that requires serious expenses? Maybe we should postpone this super-idea for the future, and first try to earn more modest amounts? Remember that starting a business on borrowed money or on the last money is very, very risky!
Do you know that if you have about half of the required amount, then you have a chance to receive up to 500 thousand rubles from the state for the development of the business? Yes, for this you need to draw up a business plan and defend its viability before the commission, but if you are sure that only money is not enough to implement your idea, then you can be persuasive.
Minimize your opening costs. Review the cost estimate again and think about where you can save. Can't do without equipment, transport, industrial real estate? Consider the option or rent, do not seek to immediately acquire everything you need for the business in the property. Do you think that you can only sell goods that you purchased with your own money? This is not so - you can negotiate with the manufacturer for a commodity loan or integrate into the wholesale and commodity chain as a sales agent.
It is enough just to cut organizational costs. Believe me, most startups work great without an office, a secretary, employees. It is necessary to hire workers only when it is impossible to do without it - a seller in a store, for example. The obligations of an employer under an employment contract are quite complex. It is necessary not only to pay salaries twice a month and transfer insurance premiums for the employee, but also to submit reports for them. Dismissing such an employee without his consent is also not easy. But many of the functions necessary to run your business can be entrusted to freelancers or remote workers. To do this, it is enough to conclude with them.
Another option is service outsourcing. You do not need to hire an accountant, a lawyer, a sales agent, a driver, a courier, a telephone operator, and many other specialists. Employees of specialized services will perfectly cope with this, moreover, you can order only the necessary amount of services from them. To help you and various online services, for example,.
Establish strict financial discipline for yourself. Sooner or later, your business will take more and more time, and you will have to leave work. Give up all unnecessary expenses for a while. Form a financial airbag - an amount sufficient to cover the necessary expenses for at least six months. Don't spend on yourself the money that starts to come out of the business, keep investing it in the business until you realize that you can painlessly withdraw a certain monthly amount.
Be prepared for failure. Your first business can also be successful, but, most often, for a successful start, you need to make several attempts. How many do you need in your case? Only you can answer this from your own business experience. And remember, the most offensive thing is to understand after a shock work shift for someone for 30-40 years that you have not even tried to really change your life, although there were opportunities for this.

Starting your own business is incredibly exciting. Perhaps you are finally going to realize the dream of your childhood, or have come up with something innovative, which is destined to become a new bestseller. Or maybe you have developed enough of your professional skills in corporate service and are ready to become a freelancer, or have achieved such mastery in your hobby that you simply feel obligated to do it.

Whatever prompted you to open your own business, you cannot do without risks in business. It is generally accepted that it is impossible to start a business until you quit your main job. Indeed, in order to fully devote yourself to your company, you will have to leave the “safe zone”, which gives you a stable monthly income. Under such circumstances, it is worth considering whether you are really ready for this serious step.

We want to please you: in fact, it is not at all necessary to quit your main job in order to start your own business. Contrary to what is commonly accepted, these two things are by no means mutually exclusive.

Starting your own business as a side project, in parallel with the main work, has its advantages. At the very least, it minimizes risk, forces you to take on only what will definitely bring profit, and allows you to understand where passion ends and real work begins.

It's better than lying in front of the TV

It is clear that if you work at least 40 hours a week in an office, it is difficult to find time for your own project - but it is! It's just a matter of goals and priorities. Do you find 3 hours to sit in front of the TV in the evening? Do you spend 2 hours preparing a perfect dinner every Sunday? These little joys are important to your lifestyle, but what if you spend that time (or even some of it) working on your own project? There is a good chance that contributing to your business will bring you no less, but even more satisfaction and joy.

no pressure

If you start running your own business in parallel with your main job, you can afford to take much more risks. A constant source of income will strengthen confidence in the future and help you enjoy the opportunity for self-realization.

According to traditional business practice, investing large sums of money in your business is worth it only when the income generated justifies the investment. But if you continue to receive your usual salary, you do not need to “do it seriously”, open your office and hire a secretary before your store opens. You will be able to afford more expensive things when your business starts to generate sufficient income. Gradually increasing expenses is a luxury that you would not be able to afford if your project was your main source of income.

Have a contact

No matter how well you break up with your superiors at work, it is likely that in the event of a dismissal, you will lose the best business contacts. But if you manage to run your business in parallel with your main job, you can use the connections for the benefit of your own project.

However, be careful when talking about your business: not everyone will be happy with your freelance work, especially if it causes a conflict of interest. At the same time, your employer and partners in the future can help you establish connections, find the necessary equipment or hire already proven contractors.

Slowly but surely

Make a business plan and set specific goals. Will you be able to get 3 loyal customers paying $60 per month for a subscription or willing to pay upfront for 6 months? Once you reach this goal, how much of your revenue will you be willing to spend on advertising? What type of advertising and when can you use on social networks?

Highlight the secondary goals that you consider achievable, determine what is needed to achieve them and what consequences the fulfillment (or failure to fulfill) of the specified criteria will lead to. Thus, you will constantly feel progress in your work, even moving in small steps; it will also allow you to keep everything under control and properly prioritize. At the same time, it will not let you forget about your main task, being deeply immersed in routine work, and will not let you give up because of the “all or nothing” principle.

If you're building a website for your new business with , you can start with a one-page design, adding other sections as needed. There is nothing wrong with adding additional pages after a few months. Launch a site with the minimum of necessary information - this will be enough to start working. The editor tools allow you to do this by simply dragging and dropping elements, so you can easily do this yourself without paying anyone to write code or design.

According to statistics, in January people leave most often. They can be understood: New Year - new life. If you are also thinking about getting rid of a boring and unloved job and finally starting your own business, which you have long dreamed of, these tips are just for you.

If you're trapped in your job, it's time to make a change. We tell you how to get off the knurled track and do great things. And just how to decide on important changes in life.

The path of mediocrity

How easy it is to live like everyone else, right? Billions of people have passed along the road of “ordinary” and their stream does not dry up; every year the road becomes wider and more trodden. It is easy to walk along it, the grass even turns green under your feet; after a slight rise, a safe gentle descent begins, along which you can move by inertia. Sounds good and doesn't take much effort.

But by traveling this broad road, you do not achieve excellence. You will only reach old age. This path is called mediocrity.

The mediocre way is easier than the other; it is convenient, but therein lies the danger, -.

If, by inertia, you are moving down the path of mediocrity, not daring to believe that you are able to learn, edit your life and achieve excellence, then the harvest you reap - life experience - will not bring joy to you or others.

Yes, you will be able to share experiences, but you will not become a searchlight illuminating the road to excellence for others - you will become a beacon that marks the rocks on which you have broken your life.

Why do most people choose to go down the mediocre path? In fact, they do not make such a decision. The only thing required of a person on the mediocre path is not to die.

When you graduate from high school or college, you kind of shift into neutral. Of course, the speed is low, but you spend little gasoline and at the very least move forward, if you can call it progress. You're definitely getting older, and that means something, doesn't it? Does wisdom come with age? Not necessary. Especially if you are moving by inertia. You end up rolling straight into your grave.

Stop being an ordinary person!

And the path to excellence? He is also dangerous, but it is the right danger. Without such dangers, great achievements are impossible. Along the way, mountains rise, stone walls stand, and dragons come across from time to time. You will be injured, doubt your dreams a thousand times, and your choice of direction will be severely tested. But you will achieve excellence!

And here’s the best part: you won’t achieve excellence “someday,” but right now. Otherwise, what's the point of doing all this? -

Believe in yourself! Excellence can now be achieved easier and faster than before. A combination of three specific factors led to this. In its uniqueness, this phenomenon even surpasses the storm that occurs once in a hundred years, which Patrick Swayze's character, an avid surfer, waited for at the end of the movie "Point Break".

1. Pensions have come to an end

The situation in the economy is now very, very unstable. Many are fired before retirement age. On one "perfect" day, you may suddenly be faced with the need to solve a nightmarish task - to build a career anew. You will find yourself in the position of twenty-year-olds. And it’s good if you are 30-35 years old, and not 50 - at this age it is especially difficult to find a job.

State, employer, home - do not count on them to help you retire at 55-60 years old with confidence in your future. Considering that they are going to raise the retirement age, this is a reality. Those who are now between 30 and 50 years old need to tune in to a completely different finish. The pension is over.

2. Hope rules the show

Here are a few questions that will help explain the kind of life you want:

How many hours per week do you want to do your own thing?
How many hours per week can you realistically do your job?
Where are you going to do all this?
How much money do you need to get your business up and running?
What ideas do you already have for success?
When you imagine your life as a businessman, what inspires you the most?
Do you have professional and personal support - people you can turn to for help or advice?
If your business fails, how will you feel?
Last, but perhaps most importantly, how will you feel if you don't even try?

Ideas for business: from theory to practice

Dreaming is, of course, great, but you still need to clearly know what you want from life, yourself and your own business. It's time to move on to specifics. First, remember all your aspirations, hobbies, talents, even if it seems to you that you don’t have them. Daria Bikbaeva, author of Turn on Your Heart and Brains, advises making separate lists for each question. Answers will not come immediately: supplement, update, change.

Think, write, analyze - this is the key to success.

1. Masterpiece: what are you proud of?

Think of at least three times in your life when you felt like you did something special. It does not matter when it was - at school or at work, you received money for it or it was a gift for your mother. It doesn't have to be brilliant! The main thing is that you got satisfaction from the fact that you achieved what you wanted, and you can safely say that it really was done cool!

2. Childhood: what were your hobbies?

Think back to your youth. Who did you dream of becoming and why? In what circles did they run with particular zeal? For what occupation did time fly by unnoticed? Do not be shy: often it is the children's hobby that becomes the business of life.

3. Attention: What interests you?

What are you paying attention to? Perhaps you are interested in events: concerts, exhibitions, vernissages, master classes. Perhaps you pay special attention to beautiful, unusual, rare things. Or admire how great - down to the smallest detail - various events are organized. Watch your reaction, notice what makes you feel the most emotional. Add at least three of these items to your list.

4. Education: what do you like to study?

List your favorite books, magazines, newspapers. Find what they have in common. Understand why you read them, what conclusions you draw. If you had to choose ten major books, what would they be about? About creativity, self-development, scientific discoveries or something completely special? If there are books that have already changed your life, feel free to write them down: they will come in handy more than once.

5. Hobbies: what do you do in your free time?

Do you like to draw, fish, ride horses, meet friends? Write down your five favorite activities. Think about what they have in common with the previous answers.

6. Motivation: what makes you do something?

Perhaps this is a desire to create a unique thing, or help a friend, or just a coincidence. It is motivation that will help you clarify the direction in which you should seek your calling. The worst thing for a person is not wanting anything. Therefore, come up with motivation for yourself, and not artificial, but internal, personal. What can make you get out of bed early in the morning and start doing something, even if you are a night owl? Think!

7. Compliments: What compliments do you receive the most?

Are you praised for delicious meals, for extraordinary gifts, for the art of explaining, for the inspiration you give? Or are you called "holiday man", "fairy", "doctor of human hearts"? Ask relatives and friends - often what we do best is noticed much earlier by the people around us.

Find yourself before looking for a business. Don't think that enough money and time will change your life.

Ask yourself the question: what would you spend this money or free time on? Very often, the answer to this question is your life purpose.

The subtleties of business in Russian

Business in Russia is a special conversation. It is different for various reasons: mentality, living conditions, attitude of the state to business, not always predictable economy. There are many factors, and each (or their combination) can lead to both defeat and success. The leaders of the large domestic chain of stores "Mosigra" in the book "Business as a game" share their experience in building a successful business in our country. Here are some tips.

About taxes

When we just opened, we read for a very long time and a lot about how to optimize taxation correctly: what schemes, how to take into account what, where to show what, etc. But we quickly realized that our business is after all games,

not counting taxes. And that they understood that an attempt to deceive the state is the wrong way. After all, you can choose a more profitable option with about the same risk. So we decided to be "white". Naturally, this does not mean that we do not analyze which system and how it is more profitable to use it.

What to choose: IP or something else

If you are starting more than one, sole proprietorship (IE) is definitely not an option. Because it does not imply any kind of partnership at all. If, on the contrary, you are completely, completely alone, then it is easier to be an individual entrepreneur for money. Earned - put on your card and bought bread and a car. An individual entrepreneur does not pay money to himself with a salary or dividends, which is generally unprofitable. But if suddenly he owes someone, you personally as a person will have to. And you will have to answer not with an authorized capital of 10 thousand rubles, but with your car. And bread.

Business plan and financial model

The financial model is exactly known income and expenses. At the same time, much more detailed information is needed on income than on expenditure. For example, when evaluating a new project, you suspect that 1000 people will visit the site of the future store per day, the conversion will be 2%, and the average bill will be 1000 rubles. These are orders for 2000 rubles a day. In a month it will turn out to be 60 thousand rubles. That's exactly the same paint further for the year. Everything is easy with expenses - just go through the articles, they are standard: rent, telephony, courier salary (if any), taxes, website support, office. We subtract expenses from income every month, we get an intermediate total. It is important that income estimates are not optimistic. Three scenarios are compiled: normal, pessimistic and realistic.

Customer price

When a hairdressing salon opens in a residential building, the owners for some reason do not really realize that they have a very limited circle of clients. And new ones simply have nowhere to come from. Each mistake means a decrease in profits in the future. Suppose one person brings 3,000 rubles a year. If today our tired hairdresser, having quarreled with her husband, is rude to the client, you will lose not 500-1000 rubles, but all 15 thousand (in five years). Because he won't come back. And if the client is satisfied with everything, he will come again and again. Make it so that at the first contact the client immediately understands: it’s cool here.

Promotion for the ruble, or fraudulent discounts

In grocery:

The ruble was thrown off - and already the action! Outrageous!

You can't fool pensioners. A promotion with phenomenal discounts of 1 ruble, 5 rubles, 10 rubles cannot be arranged. If there is a discount and a promotion, then it should be visible: here is the promotion, here is the discount. There should be a lot of savings.

About diligence

Richard St. John has been polling the most successful and wealthy people in the world for many years, and outlined the findings in his book The Big Eight. It turned out that everyone came to success through hard, hard work. Do not think that when you have your own business, you will put your feet on the sofa (or better, on a sun lounger by the pool) and drink freshly squeezed juice. Labor is the entrance fee to your own business.

And by the way: successful people are “hard workers”, not “workaholics”. What is called, feel the difference -

Hard work has been the key to Google's success, according to global search co-founder Larry Page. “We started working on this search engine eight or nine years ago, and have always worked very hard on it, 24 hours a day. One inspiration for success is not enough. It's probably 10 percent inspiration and 90 percent hard work."

Sweat? Hard work is hard and not always fragrant. But don't think about it. Think of it as the sweet scent of success.

Two steps forward, one back, or how to deal with doubts

By far the most common fear of all who want change is that it won't work. Will not work. No luck. Not the time and not the place. Confucius thought about this many centuries before you: "It doesn't matter how slowly you go, as long as you don't stop." And this means one thing - continue, despite doubts. Yes, they make us stop and think about big little questions. But it happens that doubts suppress, incapacitate, destroy conviction and deprive of strength. How to deal with them? For example, what if it seems that the reverse gear has turned on?

You need to follow the progress, but not get carried away, -.

Have you noticed that progress is very rarely linear? If you have ever tried to lose weight, you probably noticed that the scales are guided by some of their own considerations. They just don't understand that you have a specific goal and need the arrow to move in the right direction. You follow a diet, do not eat cakes and chips, go in for sports. And the harmful arrow stands still (or worse, it moved to the right). Unfortunately, physiological processes do not proceed in an orderly and linear manner.

We forget that the arrow does not show our diligence. She does not know about our hard efforts and desire to achieve the goal. The little arrow just shows our weight and nothing else. The problem for many people is that the number on the scale is a reason for them to either congratulate themselves or scold them. Yes, measuring progress makes sense. We need to know if we are moving, if we have deviated from the course. However, if we judge “success” or “failure” on the basis of these results, then, not finding the expected progress, we become discouraged.

So doubts arise: is the goal achievable?

The main thing is to remember that it is temporary, -.

In fact, progression graphs have common features. First - a serious success: and although we make little effort, the result is pleasing. Then we achieve less, but spend more energy. And then the worst - a plateau. You plow like a horse, but to no avail. That is why it is not necessary to go in cycles in the constant measurement of the result. From a macro perspective, achievements are seen quite differently. For example, if we weighed ourselves every six months, and once a week, we would eliminate minor fluctuations and see steady progress.

Our achievements develop through ups and downs. And if you step back and look at the picture as a whole, you can see the movement in the right direction.

Here are some life tips, friends. If you have decided to change, if you have been wanting to start your own business for a long time, that's great. Just be sure to think through everything very carefully, consider all possible options, describe every little thing, and then ... take a little courage - and forward to your dream!