collapse

Not everyone has the opportunity to organize their own enterprise. But the idea to open a small business probably occurred to every second person. Many questions immediately appear: what business to choose, where to start, the main secrets of doing business. It is not so easy, because any business requires certain investments. As it turns out, this is not the most important thing. The main problem is that today the main niches in the market that make a profit are almost completely occupied, that is, newcomers simply cannot compete.

One of the components of the successful prosperity of a newly-made business is that the entrepreneur has the necessary knowledge and experience in a particular field of activity. If we analyze all the disadvantages of starting your own business, then we can conclude that the idea of ​​​​becoming an independent entrepreneur today is practically not reproducible in reality. Only a stubborn, constantly moving forward person is capable of breaking through in a certain field of activity and occupying his own niche in business.

What kind of business can be organized today, what are the advantages, secrets of doing private business? The main stakes must be placed on relatively new areas of business that have just begun to appear. You can, for example, try to start a business with balloons, but we are not talking about selling them. A completely fresh idea for organizing a business is air design. There is practically no competition here today, so you can safely open an aerodesign studio. These services are in high demand these days.

Aerodesign: what is this direction?

This is one of the types of interior elements of the room, most often in which a solemn event is supposed to be held. Helium balloons are used as decorations. In this case, this is not the usual bunch of children's multi-colored balls hung in the corners of the room, but enchantingly executed compositions. Today on the market there is a fairly large number of various balls that differ in their own parameters, colors, texture.

Helium balloons: a business in the sale and decoration of balloons.

.

You have probably often seen compositions from helium balloons at various events, openings of shops, cafes and other establishments, during promotions a large arch or a garland of helium balloons is installed at the entrance, such compositions make every passer-by pay attention, this is one of the options for attracting clients.

Balloons are often an essential attribute for decorating wedding halls and outdoor ceremonies.

Helium balloons are often used for corporate parties and birthday celebrations.

Balloons in the form of a heart or flowers are often given to girls, especially “valentines” from balloons for the holiday of February 14 and compositions for March 8 are in great demand.

Children's holidays are also not complete without balloons, children really like flying balloons in the form of cartoon characters.

Original luminous balls will replace fireworks at a festive event. An LED with a battery is placed in the balloon, the balloon is filled with helium, resulting in a luminous balloon.

The manufacture of such compositions is called, and specialized companies are engaged in this type of service, in this article we will just talk about how to open your business in balloons.

How to start your own balloon business.

We register an individual entrepreneur, within 5 days we write an application for the transition to a single tax on imputed income, this is the most profitable taxation system for small businesses. Register for a pension fund.

From this moment on, you can officially conduct business activities. In order to receive clients and create compositions, you will need a room for a small shop or office.

If small compositions of several balloons can be sold immediately in the store, then for the delivery of overall compositions you will need a car with a van or minibus. Cars can be pasted over with advertising, which will attract you even more customers.

Balloon business: materials for making compositions.

Helium gas is used to fill the balloons, it can be purchased in cylinders, where it is in a compressed state. Usually, for helium, reusable cylinders of 40 and 10 liters are used and disposable portable ones in appearance resembling a small fire extinguisher.

Accordingly, the larger the balloon, the more balloons you can inflate from it.

From a 40 liter balloon you can inflate:

• 800 - 850 balls per 9 inches (22 cm).
• 450 - 500 balls per 12 inches (30 cm).
• 350 - 400 12" balloons (foil).

From a 10 liter balloon you can inflate:

• 200 balls for 9 inches.
• 120 balls for 12 inches.
• 90 x 18" balloons (foil).

From a portable balloon, you can inflate 25 - 30 balloons by 9 inches.

In almost every city there are organizations that sell and refill 40 and 10 liter helium cylinders, you just need to buy a couple of cylinders and periodically bring them in for exchange, hand over an empty cylinder, pick up a full one, pay extra only for filled helium.

Some organizations provide cylinders for rent, provided that you refill them periodically.

You will also need to purchase a cylinder nozzle, which consists of a reducer, pressure gauge and valve.

To inflate balloons with air, you can purchase a compact compressor.

To create compositions from balloons, you will need to wholesale latex balloons of various sizes, plain and multi-colored, figured, as well as with drawings, and several more types of foil balloons.

Balloon business.

Is it profitable to open a balloon business? Estimated profit is easy to calculate.

Let's take a 10 liter helium cylinder, in a full cylinder, approximately 1.5 m³ of gas is enough to fill 90 foil balloons.

The cost of a 10 liter helium cylinder, more precisely than the helium itself without the cost of the cylinder, is $30. Accordingly, helium for $ 0.33 is needed for one balloon.

When buying in bulk, 1 foil balloon costs $ 0.3.

The cost of buying a balloon and filling it with helium is $0.63.

The cost of a foil helium balloon for a buyer is on average $2.

The profit from the sale of the ball will be $1.37.

What can be said about the balloon business? Entrepreneurial people have long realized that you can make money on balloons, and already at the moment there is good competition in this business.

But it is not at all necessary to deal with only one aero design, in addition, for example, you can provide software services and you will already have more potential customers. You decorate a custom-made hall for a wedding or an outdoor ceremony and, in addition, use decorations from balloons.

As an option, you can also open a gift shop, often in addition to a birthday present, they buy helium balloons.

In this business, with high competition, you need to look for the best options and offer the client something that your competitors do not have.

Popular business ideas

Coffee machine business

Not everyone is able to open their own enterprise, but, of course, almost everyone thought about organizing a business.

The only problem is that this is not so easy to do. Naturally, the first thing you need to open is the presence of an n, but at the same time a very decent amount of money. But this is not the main thing.

You should not discount the fact that for the most part more or less profitable niches in the market have long been occupied, and therefore you need to prepare for the fiercest struggle with competitors, from which, as a rule, a newcomer is unlikely to emerge victorious.

In addition, the presence of certain knowledge and skills in a novice entrepreneur, allowing a newborn business not only to stay afloat, but also bring coveted dividends, is also one of the components of success.

It turns out that we can come to disappointing conclusions. Becoming an entrepreneur and organizing your business today is not only difficult, but almost impossible. However, only the walking one can master the road. And the devil is not so terrible, as they say.

Yes, there are few oil wells, starting your own bank is also quite difficult, if not impossible, but betting on relatively new types of business that have appeared thanks to a completely different - modern - way of life can be considered a reasonable step. For example, try to make money on ... air! Or, to be more precise, balloons. No, not selling them. And opening an aerodesign studio. What it is? This is a promising and still quite fresh direction, where there is still very little competition, but the need for this kind of service is very high.

Concept definition

So what is aero design? This is one way to decorate the interior of a room - usually intended for some kind of celebration - with the help of balloons. Moreover, this is not just a bunch of multi-colored balloons, lonely located in several corners of the room, but a real extravaganza of all kinds of compositions created with the help of these latex bubbles, so well known to everyone since childhood.

After all, today there are a great many of them on the market - all kinds of types, colors, sizes, configurations and textures. And, having certain skills and at least a little bit of imagination, you can create various figurines, decorative elements and much more from them.

And with their help decorate the room where the celebration is planned. For which, in fact, to receive gratitude from the perpetrators of this very celebration in monetary terms. That's what aerodesign is. All the secrets of the business in balloons - further.

Where to begin?

Naturally, from where any business begins. From registration. Since your own aero design studio is an enterprise that does not require a huge staff of employees (at first, you can even work alone), it is best to register as an individual entrepreneur. Today, this procedure does not take much time.

Therefore, while the documents are being prepared, it is better not to waste time in vain, but to draw up a competent business plan for an aero design studio, in which you will describe all your actions in stages, as well as make competent calculations. After all, as you know, wanting to do something is one thing, but actually achieving success is completely different.

Therefore, only the right marketing strategy, an excellent business plan for an aero design studio, a reasonable calculation of all necessary costs and an ardent desire to learn new and unknown things will serve as the key to this success.

We comprehend the basics of mastery

Of course, a future entrepreneur may have a completely logical question: “What, in fact, does study have to do with it?” Everything is very simple. Even if your very smart and correct business plan for an aero design studio was developed by a friendly team of highly qualified specialists, then without the most elementary knowledge of the process of creating beautiful compositions and decorative elements from balloons, one can hardly count on winning the market.

Therefore, you need to study, comprehend all the nuances of design skills, develop as a creative person and become a professional. After all, it’s not enough just to know how to make figures out of a ball, you need to be able to create something so unusual that there is always a line of people who want to use your services at the studio door.

However, another question then arises. And where, in fact, do they teach how to create these very figures from balls, how to make them with your own hands and decorate the premises in such a way that everyone who saw your work really admires it, and then advises others about you as a very successful and popular designer?

Where is aero design taught?

If you are a resident of a big city, then you can easily find suitable training courses for the professional skills of aero design at the appropriate studios. You can also be trained individually by, so to speak, the guru of air art.

If you open a business in a small town, whose inhabitants, by the way, love holidays no less than the inhabitants of the metropolis, well, you will have to deal with it yourself using special video tutorials, of which there are more than enough today.

In addition, now there is a huge number of all kinds of clubs and forums, where there are sure to be people pursuing the same goals. The exchange of opinions and accumulated experience will help you gradually improve in creating all kinds of festive interiors, and your own imagination will help ensure that the masterpieces you have created will eventually become a clear evidence of your unsurpassed skill.

A few words about the technique of working with balloons

So, what does a beginner designer need to know? A special training program for aerodesign provides for the comprehension of the following points:

Learning what techniques exist for inflating balloons;

Teaching the procedure for weaving all kinds of garlands and tying balls into twos, threes and other figures;

Teaching the technique of creating flowers from balloons;

Installation of multi-component figures and structures both indoors and outdoors;

Passage of special master classes aimed at consolidating the acquired knowledge and teaching how to correctly create compositions, using and developing one's own imagination.

Opening a studio

So, entrepreneurial activity is legally registered, we have a business plan for an aero design studio, we have the knowledge and skills to design a room. It remains to purchase balloons, appropriate equipment, and to be puzzled by finding a suitable office and clients. If at first it was decided to work alone, then this list is exhausted. In the same case, when the plans are to open a full-fledged studio, the question of selecting suitable personnel will also have to be put on the agenda. Let's consider each item separately.

Summer is in full swing. It's a great time to try this bright, light and very beautiful business. The truth behind the seeming simplicity still hides a sufficient number of pitfalls. This is why most entrepreneurs, when starting their own business with balloons, “deflate” very quickly. The reason is that they did not take this area seriously, believing that everything is too simple here.

So what are the features of the business?

Does not require large financial investments

Offers popular services

Provides you with regular customers

Will bring only pleasure and give positive emotions

The aero design market is quite in demand, here are just a few areas:

Birthdays




weddings

Presentations

"Corporate"

Shop window decoration

Store openings

Street trade in balls

And the abundance of holidays, as well as the scope inherent in Russian people to celebrate them, inspire very promising hopes.

The most important thing is to find a client

The most difficult part of this business is finding a client. The better you serve the customer, the higher the likelihood that he will move into the category of regulars. In fact, the balloon market is already strictly divided by the main players. And it will not be easy to occupy your strong niche here. You will have to come up with something original to interest the client. And of course do not forget about the quality of work. If you make such orders carelessly, then very soon you will be overboard.

First of all, you need your website. Beautiful, bright, interesting with an obligatory section of demonstration works. You can order a website from any company specializing in these services. But still, it is better to give preference to serious offices that offer comprehensive activities for the creation + promotion of the site. No one will find your web pages without the latter!

In second place is advertising on your own car. You will travel on orders by minibus or pickup truck (to fit a gas cylinder). So after you get such a vehicle, do not spare money for a good and bright advertisement on its body.

And of course, let's advertise in local newspapers, magazines, holiday portals on the Internet, throw flyers in mailboxes, distribute business cards ... The more people know about you, the faster you will get promoted.

What are they ordering?

Of course, the hottest time is summer, the season of weddings. Decoration of halls of cafes and restaurants, outdoor areas and much more. A large aero design firm serves 8-10 weddings per weekend! And this is quite a serious figure.

As for decoration, most often they order arches, garlands, huge surprise balloons, hearts, helium balloons.

Aerodesign is also popular among companies that hold corporate events. Here, as a rule, you will need to make garlands in the form of a company logo, made from balls of a certain color range and shape.

And of course, children's holidays. Fairy tale characters, cartoons, garlands.

In winter, the peak season is in mid-February. Get ready to deliver endless heart balloons to lovely ladies.

Aerodesign is...

It seems to many that there is nothing complicated in the balloon business. Inflate the balloon, tie a thread and you're done! But it's not!

In fact, there is a huge variety of technologies for weaving, decoration, knitting, decor. It is very important to combine colors correctly and be able to make an object out of many balls.

You can technically master the creation of figures from balls very quickly, but it is also important to have a flight of fancy, to be a creative person. And of course, you will need such skills as logic, composure, patience. It is necessary not only to create a structure of balls, but also to securely attach it so that it holds well for a long time.

We buy everything you need

The advantage of a balloon business is a small initial capital. But you still have to spend. And if you want to not only fulfill a couple of orders a month, but to pass for a serious aero designer, be prepared to purchase the following materials and equipment:

Air balloons. Balloons must be of different diameters and colors. Be prepared for any whim of the client. Buy only high-quality and durable balls. American manufacturers are considered the best, although the high price of such products repels many. Therefore, balls of European and domestic manufacturers are more often used.

Compressor and two-way pump for pumping balls. If you choose an expensive compressor model, then gas cylinders can be connected to such equipment. So you will speed up the pumping process many times over.

Helium balloons. This is the gas thanks to which the balls do not fall to the ground, but fly up.

Special Hi-float glue, which needs to be treated with balls so that they do not "fall".

The initial purchase will average 60-70,000 rubles.

But this is an approximate figure, because you yourself can choose how many balloons to buy at once and how seriously you decide to take up aero design.

Do you need an office?

At first, you may not need office space. All that is required of you is a portfolio folder, mobile phones and your energy, because you have to drive around the city and meet with clients.

Later you can rent a small room. Enough 20 square meters, where you will invite customers to conclude a contract.

But it’s much better to find a spacious room with a showroom and a warehouse.

The most interesting - we consider profit.

The profitability of a balloon business depends on the advertising campaign, holidays, time of year, and service prices. The level of profitability here is on average about 30%, during the holidays this figure exceeds 100%.

For decorating one hall, such companies charge from 5 to 20 thousand rubles. Of course, the more orders, the more income.

With an active advertising campaign and your professional skills as an aero designer, you will quickly recoup your initial investment and be able to find your niche in this bright and interesting business that brings only positive emotions to both the customer and the contractor.

Leave comments, it's not difficult 🙂

* Calculations use average data for Russia

To start a business on decorating with balloons, an amount of about 24 thousand rubles is enough. Entrepreneur Anatoly Piksaev shares his experience in creating a business in the field of aerodesign.

- Anatoly, tell us a little about yourself and your company.

My name is Anatoly Piksaev. Since 2005 I have been engaged in aero design - decorating with balloons. Initially, aerodesign was only one of the areas of activity in our Agency for organizing holidays, but over time the company has grown and three separate, independent areas have appeared: an agency for organizing holidays, a wholesale and retail store for carnival and festive products, and an aerodesign studio.

Earn up to
200 000 rub. a month, having fun!

2019 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

At the same time, we have a person who oversees the design of balloons, work with orders. And a second person, in this case me, who teaches other people about aero design and the balloon business.

Was it easy for you to decide to become an entrepreneur? How did you come up with the idea to start this particular business?

The decision to start a business is first and foremost about taking responsibility for yourself. This decision is easy if you don't realize it yet (it was the same with me). But the most important thing is not to be "blown away" at the moment when you have already started a business and you have come to a full awareness of your responsibility.

And that's how I got into business. Working in a chain of household appliances stores and having made some career from a sales assistant to the head of the HR department (human resources department), being dissatisfied with my salary, I once again went to the boss and said that I wanted a salary increase. To which he replied: "Well, you understand, wages cannot grow indefinitely." It was at that moment that I realized that working for "uncle" was a dead end.

I started looking for an idea for my business and on one of the sites I came across the idea of ​​"Holidays Agency". Why not? - I thought - this is a solid positive, not a business! And I began to study this topic. And the most attractive of the services offered by event agencies, for me, was the decoration with balloons. And that is why I am still doing this myself and helping to start a similar business for a large number of people in Russia, Ukraine, Belarus, Kazakhstan and even Germany.

- What difficulties did you face at the start?

The main difficulty was the complete lack of high-quality information, both on the creation of an agency for holidays, and on the direction of aerodesign. At that time, we had absolutely no experience either in creating a business or in promoting it. On the other hand, there were many wrong stereotypes about how to start a business, thanks to which we made a bunch of typical mistakes: we took out a loan, immediately rented an office, hired an office manager, etc.

According to your estimates, what is the minimum amount with which you can start an aero design business today? What equipment will be required?

In order to confidently start working in the field of aerodesign, a relatively small amount is enough - about 24,000 rubles.

Enough to get started:

Compressor for balls (for example, Zibi-z32) - 5,450 rubles.

Manual two-way ball pump - 150 rubles.

Cylinder with helium 40l. - 7 500 rubles.

Hi-float 0,5l. with a dispenser (glue for processing balls) 349 rubles.

The stock of balls is approximately 10,000 rubles.

And with a great desire, you can start from scratch. When I started decorating with balloons, the first orders I inflated with my lungs, because I didn’t even have a hand pump, but there was a great desire. And I bought the balls with the advance payment received from the client. So believe me, you can start from scratch!

Are there any additional administrative requirements for equipment, specialists, working conditions, and so on?

Ready-made ideas for your business

Requirements can only be made for the storage and transportation of helium cylinders. Despite the fact that helium is an inert gas, it is nevertheless under pressure in cylinders. Accordingly, standard requirements for high-pressure service apply to cylinders.

The carriage of cylinders is regulated by two currently valid documents:

"Rules for the transportation of dangerous goods by road" (approved by order of the Ministry of Transport of the Russian Federation of August 8, 1995 N73, as amended on June 11, October 14, 1999

"European Agreement on the International Carriage of Dangerous Goods by Road", adopted in the Russian Federation - see Decree of the Government of the Russian Federation of 03.02.1994 No. 76

- What can you save on by opening an aero design studio, and what should you not save on?

Any entrepreneur who counts his money is always looking for an opportunity to save money. Another thing is that you need to approach this wisely and always evaluate what will be on the other side of the scale, if you currently want to save on something, and what is more important to you.

Ready-made ideas for your business

If you give more specific recommendations, then I would advise saving on "show-offs" - this is an expensive office, unjustified staff units, new furniture, new office equipment, etc. And what you should not save on is the quality of the materials used, because in the end it will turn out to be more expensive for yourself.

- How long did it take you to pay back the initial investment?

Since we made serious mistakes at the very beginning, which, by the way, 99% of beginners make, this process dragged on for about a year. And if you do everything correctly and the amount of investments will be in the region of 25,000, then you will be able to make a profit in the second month.

- What can you say about the profitability of aerodesign as a business?

According to our calculations, the profitability of business on balls is from 30% to 40%. Singles working without offices and employees can increase this figure up to 50%.

Is there seasonality in aero design? Name the months of the low seasons. How do you solve the problem of low seasons?

Seasonality, probably, as in any business, exists. It is most noticeable at the initial stage, when there are still few orders. But with the development of the company and the development of the client base, seasonal differences become less noticeable.

It is possible to mitigate the impact of low seasons by activating all-season directions, these are: work with corporate clients, these are various organizations, companies, these are retail outlets that may open during this period or carry out some kind of promotion to stimulate sales. Work with the private sector on the average and below average price categories of orders. After all, people are born regardless of the season and birthdays are celebrated accordingly without choosing a season. Promotion of additional services, such as the delivery of bouquets of balloons, gift wrapping, etc. In general, the main thing is not to give up with the words - “Now is not the season”, but to make twice as many movements to search for orders and fulfill orders with small budgets.

Ready-made ideas for your business

On the selection of which specialists of the company involved in aero design, you should pay special attention. How did you select key employees?

It is worth paying special attention when selecting each of the employees, especially permanent (full-time). Since the company can be effective only if each of the employees individually is effective in their place.

In addition to the standard characteristics - responsibility, sociability, purposefulness, etc., special importance should be given to the motivation of the future employee, namely, he must be passionate about this business. Those. he must sincerely want to deal with aero design in the first place, he must be extremely interested in it, and only then it is profitable, etc.

For an aero design studio, the following employees are key:

First of all, the leader (if he is hired), who should not only be the leader of the management team, but also be competent in matters of finance, marketing, etc.

Order manager. This is a person who works directly with the client. The profit of the company depends on his ability to sell profitably.

Design manager. This person should not only be the most skilled designer in the company, but also a good logistician, able to plan the work of designers so that they can complete the maximum number of orders on time and at lower cost.

Full-time designers who, on hot days, must take on the role of foremen for freelance designers and be able to organize work at the objects entrusted to them.

It is difficult to find such people on the side. I am a supporter of growing them in my team.

Obviously, during your work you have tried various ways of advertising. Which advertising media proved to be effective, and which ones did you eventually abandon?

Indeed, we have tried almost all available options. As a result, we developed our own promotion strategy, which I now teach my students. The strategy is based on the study of bottlenecks, into which potential customers fall into a funnel. Such places are registry offices, banquet halls, etc. By concentrating your attention on such places, you can attract new customers most effectively and at a lower cost.

- What can you say about the competition in the aero design business?

I have a positive attitude towards competition. Firstly, it means that the market is alive and there is demand. Secondly, if something already exists, it is much easier to take it and improve it than to invent everything from scratch. Just imagine, for example, 10 of your potential competitors work in the market, you can take one of the strongest competitive advantages from each, add one of your own and create a business 10 times more attractive than any of your ten competitors.

- Has the economic crisis affected the field of aero design and your business in particular?

For the first six months, the decline in orders was very noticeable, but by now everything has returned to normal, there is growth.

How do you see the prospects for further development of your business? Do you plan to expand or open related areas?

As for my business specifically, it is not so much decorating with balloons or organizing holidays, but teaching this business. At the moment I am selling the multimedia course "Aerodesign. All the secrets of business in balloons", I am conducting on-site trainings in various cities, a new course "Comprehensive organization of holidays from scratch, Step by Step" is coming soon. There are also plans to produce a course on drapery with fabrics.

As for aero design and the holiday business in general, I am sure that this direction in the post-Soviet space is now experiencing a wave of development, and right now you need not to miss this wave and take your place under the sun. Perhaps in a couple of years, it will be much more difficult to do this.

- Based on your experience, what would you advise to those who are just planning to start doing aero design?

My advice is simple: if you are really interested in getting into the most positive business, aero design or organizing holidays - start acting right now, don't put it off until Monday. Start collecting and studying information on this topic first, draw up a plan of your actions and start implementing it.

1082 people are studying this business today.

For 30 days this business was interested in 203663 times.