How to start a gas station business: writing a business plan, calculating investments, recruiting staff, registration, formation of initial capital, financial and investment plan. Gas Refueling as a Business Diesel Fuel Trading Business Plan

Dear visitors, below is an example of a gas station business plan with economic calculations. The calculations are made by experts with extensive experience in an Excel file, thanks to which they can be adapted to any business plan of another gas station. After reviewing the document, you can download the file with the calculations below. If you have any questions - ask them directly in the comments, the VKontakte group, or by writing to us by mail.

Summary

Goal: "Opening a gas station in the city of Penza"

Tasks: "Supplying motorists of nearby areas with fuels and lubricants"

Initiator of the project

The initiator of the construction of a new gas station is individual entrepreneur- the owner of a network of gas stations (3 pieces) in Penza and the Penza region. The entrepreneur has extensive experience in this business, owns three profitable facilities and has established relationships with fuel suppliers.

Investment costs

To open a filling station, investments in the amount of 3,949 thousand rubles will be required, which are divided into, project development, construction, purchase of equipment and products.

The distribution of investments by areas is presented in the table below:

Name of works
Acquisition of a land plot
Project development
Construction
Purchase of equipment
Purchase of products

Project financing

Funding for the project will come from two sources - own funds project initiator and credit funds. The loan is planned to be received in the amount of 2,649 thousand rubles. at 19% per annum for 5 years with a differentiated repayment schedule.

The acquired land plot, as well as the purchased fueling equipment, will be provided as collateral.

Project payback indicators

Based on the input data and prerequisites that will be described below in the financial part of the business plan, a model for calculating the payback for the construction of a gas station was built. The performance indicators of this project are described below:

• Planned inflation - 10%;
• Simple payback period - 3.6 years;
• Discounted payback period - 4.3 years;
• NPV - 5,367 thousand rubles;

These indicators indicate that the project is interesting in terms of investment and pays off in a fairly short period of time.

Product Suppliers

As the main supplier of products, it is planned to attract the nearest oil refinery of one of the largest producers of fuels and lubricants - PJSC Lukoil. This will provide gas stations with high-quality inexpensive products. Lukoil's prices are lower than the prices for similar products from other gasoline and diesel fuel producers, and they also have extensive advertising support and a wide range of products. In addition, the company offers its own line engine oils, oils for boxes.

In addition, it is planned to attract one of the manufacturers of these products in the city of Penza as a supplier of cooling and brake fluids.

Construction company and equipment suppliers

As construction company it is planned to attract a local contractor, with whom the company worked on opening a gas station earlier. The company has more than 15 years of experience, as well as extensive experience in the construction of similar stations for large vehicles. filling stations- Lukoil, Gazprom, Rosneft.

The equipment supplier is planned to be a large Moscow company, which also supplies gas station equipment own production everyone large networks gas stations.

Products

Gas station products will not differ from others and will include the following product groups:

• Gasoline of three grades - 92, 95, 98;
• Diesel fuel;
• Motor oils and additives;
• Coolants;
• brake fluids.
• Related products (drinks, fast food, magazines)

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Investment plan

Investment size

The volume of investments in the opening of the gas station will amount to 3,949 thousand rubles, most of which will be directed to the purchase of equipment and the construction of the gas station itself. A large amount will be spent on the acquisition of land.

Detailed investment costs are described in the table below (rubles including VAT):

Naming of expenditures	Price	Qty	Sum
Acquisition of a land plot
Construction
Production equipment
Fuel dispenser
Filling station management system
Pressure sensor microprocessor
Fuel station
Fuel storage tanks
Retail store equipment
Shelving
Cash machine
Counter
Furniture
Purchase of goods
TOTAL			3 949 000,00

Investment payment and work plan

It is planned that the duration of construction and launch of filling stations will be 8 months. The work plan for the opening of a gas station is presented below:

Location and refueling

As part of the business plan, it is planned to build our own premises, which will accommodate a cashier, a security guard and small shop related products for the car (oils, liquids). The premises will consist of the following rooms:

• Trading floor (products and a cashier will be placed here);
• bathroom;
• Warehouse for goods;
• Locker room.

No more rooms are planned, as all management is located in an office space that the company rents specifically for this purpose in the city center. Quantity management personnel will not increase, so additional expenses for the office will not be required.

There will be 2 filling stations on the site with the possibility of refueling two cars at the same time from each of them. This setting is a standard value for this type of gas station and provides an optimal ratio between investment and subsequent revenue.

Working hours

It is planned that the petrol station will work seven days a week and public holidays around the clock. This is due to the need to refuel cars at any time, regardless of the time of day and holidays.

Manufacturing process

The gas station business process will be quite standard:

1. A fuel truck brings gasoline from the factory and pours it into special fuel storage tanks at the gas station.
2. The car owner drives his car to the dispenser and inserts the gun into the tank of the car.
3. He goes to the cash register to say the volume and brand of gasoline poured in and the number of the column, pays the money.
4. The cashier beats off the check and starts the bay.
5. After the end of the bay, the car owner inserts the gun back into the column and leaves to make room for the next buyer.

Production cost

The petrol station purchases fuel, oils and liquids from suppliers and manufacturers of these goods. The cost of products by product groups and margins are presented in the table below:

Product group	Cost price
Diesel fuel
liquids

Marketing plan

Competition

The number of competitors in the gas station market is very large. Today, it is almost impossible for a player who is not a specialist in this field to enter this business. Large gasoline producers (such as Lukoil, Rosneft, Gazprom) and small but fairly stable networks of gas stations operate on the market.

To date, all the most profitable places for gas stations have already been taken, however, the ever-increasing car park and the requirements for the speed of service lead to the fact that periodically there is a need to increase both the number of gas stations and the expansion of existing ones.

Location

The land plot planned for acquisition for the construction of a gas station is located on the outskirts of the city on a very busy road in the industrial zone of the city. After the construction, the gas station will be clearly visible from the road both in the daytime and at night, which will allow it to receive customers at any time.

Assortment and prices

The range of products sold will be standard for all filling stations. First of all, it will be all brands of gasoline. In addition, motorists will be offered motor oils, cooling and brake fluids. In addition, the petrol station sells related products for drivers (for example: drinks, snacks, magazines, personal care products)

Product prices will follow the prices at large gas stations in the city owned by gasoline producers and will be 50 kopecks lower. The fact is that at the same prices for gasoline, the consumer will definitely choose the gas station of the oil company, and with a decrease in the price, some consumers are ready to refuel at third-party gas stations, despite the fact that they are confident in the quality of gasoline.

The table below shows the range of products by product groups, price, cost and margin.

Product group	Cost price (rub/l)	markup	Price (rub/l)	Share in sales
Diesel fuel
liquids
TOTAL

The table below shows the range of related products by product groups.

Product group	Price (rub.)	Share in sales
Cold drinks
Personal Care Products
Newspapers magazines
TOTAL

Volume of sales

Unlike other goods, the demand for gasoline has practically no seasonality in demand, so we will not use seasonality indices to plan revenue by months. However, due to the fact that the opening of gas stations will not immediately attract maximum amount motorists, we will lay down a schedule for reaching the planned sales volume:

month	%% of maximum sales

Thus, as can be seen from the table, the filling station will reach its maximum sales volume in about a year.

After reaching the maximum sales volume, we plan that average check refueling will be 1000 rubles, and about 600 cars will be refueled per day, which is about 25 cars per hour.

Advertising strategy

In order to reach full sales as quickly as possible, it is planned to carry out advertising campaign, which would attract the largest number of consumers at gas stations. To do this, it is planned to use the following advertising channels:

• Making a stele with luminous prices for gasoline - 200,000 rubles;
• Registration of gas stations in colors corresponding to trademark the rest of the network of gas stations - 100,000 rubles;
• Making a sign - 50,000 rubles;
• Decoration with balloons in the first month of opening - 30,000 rubles;
• Distribution of leaflets at existing gas stations of the network with information about the opening of another outlet - 3,000 rubles;
• Accommodation advertising structures with advertising of gas stations at other gas stations of the network - 10,000 rubles;
• Hiring a growth figure to attract customers - 20,000 rubles / month.

organizational plan

Entity

Due to the fact that the company already has a network of filling stations, this filling station will also be registered with an existing limited liability company. A land plot will be purchased for the same legal entity and a loan will be issued.

Personnel and staff structure

The staff, their salaries and bonuses are presented in the table below:

Job title	Qty	salary	Prize
Director*			20% of profit
			3% of revenue
support worker

"* - positions are marked, the functionality of which will be performed by existing employees of the enterprise for an additional fee.

I would like to note that a security guard must be present at the gas station, but it will be provided by a private security company, so the cost of it is included in the item "security services".

Financial plan

Prerequisites

- 4.3 years;

NPV - 5,367 thousand rubles;

Break even

Based on the constructed model, the break-even point for a gas station was calculated, which amounted to 489 thousand rubles.

Taking into account the fact that we plan to reach a monthly revenue of 600 thousand rubles. with VAT and a schedule for reaching maximum sales, the gas station will start making a profit from the 7th month.

Project Sustainability Analysis

In order to obtain information about what factors and how much can affect the change in the project's profit, we have built the following table, which describes the change in the NPV indicator depending on the change in the sale prices for gasoline and diesel fuel, purchase prices and company costs, taking into account wages:

Index
Sale prices
Purchase price

Risk Analysis

We divided all existing risks into political, economic, social, and technological ones.

Technological

These include the risk of a decrease in demand for fuels and lubricants in connection with the invention and introduction of a radically new engine that does not require gasoline or diesel fuel, as well as the growth of gas-powered cars. However, as we see in the near future, no new engine is planned to be launched, and the use of gas instead of gasoline and diesel fuel, although it leads to savings, but leads to faster engine wear. In addition, any significant increase in gas consumption will lead to a sharp jump in the cost of it and, accordingly, stop this growth.

Social

These risks include the risk of a decrease in the population in the city of Penza, which in turn will lead to a sharp decrease in the number of cars. However, all industries are working in the city, the economic situation is normal, so there are no plans for sharp reductions in the population.

Political

The sphere of gasoline sales is heavily regulated by the state, therefore, with the introduction of political restrictions on the price of gasoline, it may lead to the fact that all gas stations will be forced to reduce their prices and, accordingly, will receive less profit.

Economic

A slowdown in economic growth will not allow you to receive the planned profit, which will lead to delays in loan repayment and possible litigation with credit institution. Further development networks in this case will be quite difficult.

By accepting all the calculations given in this business plan, the founder assumes full responsibility for their observance.

Project Summary

The gas station business plan with calculations is aimed at the practical implementation of the idea of ​​​​opening a gas station with a two-year turnover. At the same time, the project provides for the solution of the following social and economic tasks:

• Creation of new jobs at the opening enterprise.
• Meeting the demand of motorists in providing fuel and other consumer goods.
• Extraction of profit.

Financing of the construction of a gas station complex is carried out at the expense of a bank commercial loan in the amount of 45 million rubles. Interest payments and repayment of the loan begin from the 1st month from the start of the project. This condition greatly simplifies the understanding of the methodology for regulating financial flows and the methodology for calculating discounting.

Loan investments come from the bank under interest rate at 17.5%. It is envisaged to revise the rate downward in accordance with the current trends in the banking market of financial services.

During the investment period, the total amount of accrued interest to the creditor is 3 million 066 thousand rubles.

Payback periods:

• From the start of work on the project - no more than 4 months.
• Discounted – 2 years.

The life cycle of the project under the existing business conditions and the economic situation in the country is 2 years. During this time, the total economic effect from its implementation will amount to 208 million 339 thousand 791.2 rubles.

Main stages

The terms of the project implementation given in the business plan, as well as other information on its implementation, are also relevant for force majeure circumstances.

Brief Market Analysis

The domestic automotive fuel market is at the stage of gradual saturation. In such conditions, the main thing is not so much its quantitative characteristics as qualitative ones.

According to experts, the discovery successful business in this industry is possible only if a vertically integrated structure is built: refinery - tank farm - gas station. Delivery of fuel directly from oil refineries is not always profitable due to the remoteness of the refinery. The most acceptable option is to sign an agreement with a nearby oil depot on periodic fuel supplies in volumes that ensure the continuous operation of the filling station in accordance with the stated schedule.

At present, after the crisis of 2008-2010, the country is actively working on the modernization of oil refineries, which will saturate the market with high-octane gasoline. All the largest oil companies in Russia are involved in this process, which has allowed over the past 5 years to increase revenue from fuel sales by 30% or more, depending on the region.

Thus, the supply of filling stations with gasoline and diesel fuel is no longer a factor hindering the development of the filling station network.

Object Summary

The number of filling stations being built by the most important players in the fuel market is constantly increasing. Thus, Gazpromneft alone has increased the number of its filling stations built in Russia and the CIS countries to almost 1,500.

A filling station is a complex of facilities integrated within a single economic structure created to provide services for refueling vehicles. The list of categories of consumers is very wide, they are all motorists, employees of official and public transport, in a word - all car owners.

The most important activities for the creation of gas stations are the search for the location of the gas station complex, the construction of its infrastructure facilities, and the recruitment of personnel.

In addition to the gas station itself, the project provides for the construction of:

• Auto parts store and automotive technical fluids.
• Vehicle washing station.
• Tire shop.
• A trading facility for the sale of related goods and food products (on its premises there is a room for the work of cashiers-operators of gas stations).

The buildings under construction should be provided with modern engineering systems, forced-air and exhaust ventilation, automated complexes for controlling the operation of equipment, power supply, fire protection and alarm systems, air conditioning and heating.

For the uninterrupted operation of filling stations, it is necessary to ensure the possibility of obtaining and storing at least 8 tons of oil products directly at the facility for daily sale.

Administration features

Opening a filling station in Russia is a rather troublesome undertaking in terms of business administration. The state has established strict standards for the construction of facilities and complex procedures for approval and obtaining permits. For this reason, there are practically no opportunities in the country to create a container filling station, which can also bring tangible profits, especially in crowded urban areas. The current SNiPs allow building gas station facilities no closer than 30 meters from houses.

The administration of the creation of filling stations also includes the need to obtain various kinds of permits and carry out many approvals for the allocation of a land plot, the construction of infrastructure facilities, and the laying of communications.

Recruitment

Personnel is one of the main problems that will have to be solved in the process of creating an enterprise. This is especially important for gas stations located at a distance from populated areas. In accordance with established rules, gas station employees must have special certificates indicating professional training. Therefore, the selection of personnel for the station is carried out on the condition that employees are trained at special courses organized by the oil inspectorate.

The training course should be held by cashiers, tankers and drivers. On average, the cost of such courses is about 2,000 rubles per employee. After graduation, certification of specialists is carried out.

The selection of candidates for employment is carried out on a competitive basis. It will also apply to employees representing other areas of activity. The duration of the competition is 1 month.

The remuneration fund for specialists is reflected in the table of project costs.

In some cases, it will be necessary to hire security guards or conclude an agreement for the protection of the facility with a private security company. This service costs on average:

• 1500 rub. per month (when the object is located outside the settlement).
• 7500 rub. per month (if gas stations are located in the city).

The number of operators is calculated on the basis of the planned volumes of sales of services and the mode of operation of the enterprise.

Marketing and Advertising

With an increase in the number of filling stations, the number of potential fuel consumers is growing slowly. This generates more and more competition in the market and, in turn, requires more and more significant investments in effective marketing and advertising activities.

To do this, the business plan under consideration provides for the need to form the conviction among consumers that it is possible to purchase fuel directly from the manufacturer at this station. Advertising costs are directed to the following activities:

• Publication of articles in specialized and local publications.
• Development of your own website.
• Advertising in local media.
• Advertising on television and radio.
• Carrying out promotions and developing special offers for certain categories of consumers.

According to experts, a service acquires significant status when the number of its users exceeds 1% of the economically active population. Thus, within the framework of even a medium-sized city, a filling station may well become a profitable facility and perform the functions assigned to it.

It should also be taken into account that among some segments of the population there continues to be an opinion about the criminal nature of this business. Therefore, all efforts in marketing should be directed to creating a positive image of the enterprise and improving the quality of customer service.

List of required equipment

To effectively perform your tasks and ensure the smooth functioning of the gas station, you must purchase the following equipment:

• Fuel and gas dispensers.
• A complex of equipment for the management of gas station systems.
• Pressure measuring system.
• Modular fuel station.
• Autogas filling stations (AGZS).
• Fuel tanker based on a KamAZ vehicle with a tank volume of 10.7 cubic meters. m.

The exact number of pieces of equipment is indicated in the table of planned costs for the project.

The general equipment of the gas station should increase the productivity of the provision of services, fully comply with the requirements in the field of safety, contribute to enhancing the reputation of the enterprise and compensate for the investments provided for in this business plan.

Financial plan

The company's financial plan is based on the fact that during 2017, retail prices for various types of motor fuel in the country will increase by 8-12% compared to last year and reach the level of 41.5-43 rubles per liter.

Fiscal year for the provision of accounting and tax reporting starts in January. Main types of taxation:

Name of the tax	Base used for taxation	Payment period	Bid
For the amount of profit	Profit amount	m-ts	20%
VAT	Value added	m-ts	18%
For property	The value of the acquired property	according to schedule	22%
Approachable	FOT	m-ts	13%
Social payments	FOT	m-ts	34%

Given the current trends in the domestic automotive fuel market, the forecast revenue structure is as follows:

Period	Services (sales of motor fuel by type)	Quantity	Revenue
	AI-95	55	1 million 385 thousand 918 rubles
1-12 months (investment period)	AI-92	291	6 million 800 thousand 320 rubles
1-12 months (investment period)	AI-80	290	5 million 914 thousand 318 rubles.
1-12 month (investment period)	DT	750	13 million 634 thousand 475 rubles.
13 mts (functioning period)	AI-95	60	1 million 582 thousand 560 rubles
	AI-92	380	9 million 295 thousand 104 rubles
13-24 mts (functioning period)	AI-80	380	RUB 8 million 111 thousand 936
14-24 mts (functioning period)	DT	1100	20 million 931 thousand 680 rubles

The price of fuel per 1 liter is based on the average forecast for 2017, which is based on:

• Demand analysis for specific types fuel.
• Averaged data on the number of services provided at gas stations.
• Provision of services by gas station enterprises.
• Generalized data on the state of the domestic market for gas station services.

The calculations take into account the minimum profitability of the company's services.

Potential risks

The most significant risks in this business are:

• The complexity of project administration, especially at the stage of opening an enterprise.
• High level of competition.
• The need to obtain borrowed money in large size.
• Initially low qualification of personnel, the need for training.

conclusions

The given example of a gas station business plan shows that opening a gas station is an extremely profitable activity. The profitability of an enterprise is largely determined by a high degree of potential risks of an objective and subjective nature. Prospects for business development are determined by the location of the filling complex, the level of car traffic, efficient enterprise management and a competent marketing policy.

At the initial stage of the project implementation, the founder will need a significant concentration of his intellectual and psychological potential on solving complex problems of organizing an enterprise.

Opening your own gas station is an economically sound solution for those who want to organize profitable business. After all, today this market is still being actively rebuilt and there is an opportunity to occupy your niche by creating reliable company. In addition, the number of cars is increasing every day, and vehicles need fuel. This means that your business has every chance of becoming profitable. So, how to open a gas station? And how much money will you have to invest in your future business?

A little about business

To begin with, a gas station is a source of increased danger and it will take a lot to open such a business. permits. In terms of finance, this is most likely the most costly business, since at the initial stage it will be necessary not only to rent (or buy) a suitable plot of land, but also to build a gas station that will meet the requirements of the current legislation (there are certain requirements for the location of gas stations, the design of such facilities , as well as sanitary and hygienic and environmental requirements that must be observed). And these are quite serious expenses. In addition, after the construction is completed, it will be necessary to obtain permits from the authorized bodies for the operation of gas stations and organize high-quality security and safety of the station.

How much does it cost to open a gas station for cars? And how long will the paperwork take? The questions are very timely and very important. The paperwork required to open a gas station takes about 3-6 months, the construction itself takes the same amount, and about 12 million rubles will have to be invested. The exact amount depends on many factors).

But how quickly the initial investment will pay off is the question. On average, this takes about five years. So, when investing in filling stations, you need to prepare for the fact that this is a long-term project. True, with proper business management, investments can return in three years.

Own small gas station or franchise?

Today you can open both your own small gas station (it will be an autonomous business, only yours), or open a company under the auspices of some well-known brand by buying a franchise. At the same time, most experts agree that it is easier to organize a fuel business under the guidance of a reliable and experienced partner, so franchising is a very common phenomenon in the fuel business today. In addition, having decided to buy a franchise, you will immediately receive all the necessary documentation, and business development, and a brand, and a ready-made gas station design style (which, by the way, under the terms of the contract, you will have to strictly observe). Representatives of the parent company will help in solving organizational issues, and there will be no need to worry about the quality of fuel. This is understandable, because the owners of the brand protect their good name and will not risk it by supplying low-quality fuel to one of their gas stations.

But if you decide to go on an "autonomous voyage" (open independent business), then you will have to worry about the quality of your product yourself, and develop the style of your dressing. And this means that you have to choose suppliers and carry full responsibility for the quality of the fuel sold, which can be both good and very poor quality.

Do not forget also that most motorists prefer to refuel at gas stations of large oil companies, the so-called "brand" gas stations, in order to fill the tank with guaranteed good gasoline. So, the presence of a well-known brand on a sign can become a guarantee of business profitability.

Registration and organization of business

So you've decided to open a gas station. So, you need to take action:

First you need to draw up a business plan for the gas station, find a suitable site for the station and conclude a lease agreement with the owners.

Then you have to go state registration(you can, but it’s better to register a legal entity, for example, which will make it possible to choose a taxation system with VAT - most suppliers prefer to work with those gas stations where).

• Get OKVED codes.
• Prepare a project for the future filling complex and coordinate it with Rospotrebnadzor, and then organize construction.
• Develop and agree on the PQP.
• Conclude an agreement on deratization with the relevant company, as well as an agreement on the export of solid waste.
• Obtain permission from the environmental service and SES.
• Obtain a license for the storage and sale of fuel in the Ministry of Energy.
• Carry out workplace assessments.
• Conclude a contract for the supply of fuel.

Plot for gas station and construction of the station

As for a suitable site for a gas station, it should be located on a high traffic road or where there is an active movement of vehicles. At the same time, it is important that there is a convenient entrance for cars.

After the site is selected, and the lease and construction documents are drawn up, you can proceed directly to the construction itself. If you have chosen franchising, then partners will help you, and if you open an autonomous business, then it is better to use the services specialized companies who are engaged in the construction and commissioning of filling stations. There are specialists who know all the requirements of the current legislation. They will make the whole complex construction works, put the object into operation and receive all the necessary documents.

All this can take from six months to twelve months, but you will be sure that everything is done correctly.

Necessary equipment

There are many different opinions about the equipment needed at a gas station and its quantity. But the minimum set should include:

In addition, it is worth taking care of the special software(and, accordingly, a computer), which can help automate the process of dispensing fuel. Using such software, you will automatically not only refuel vehicles, but also receive fuel from a fuel truck and generate daily reports. This is important because it will help to almost completely eliminate the notorious “human factor” from the chain.

Well, and, of course, you need to build and equip a room for the operator of the gas station, as well as additional buildings where tire fitting, a workshop, a car wash, a shop, etc. will be located (this means that you need to equip all objects with the necessary furniture, equipment, tools).

Fuel supplies

Have you bought a franchise? Then you don't have to worry about fuel supply and quality. Your partners will take care of it. But if you are running an independent business, then you will have to look for reliable suppliers and organize fuel supplies yourself. The best option– an agreement with a tank farm or a processing plant. There you can get fuel at a lower price or negotiate discounts for bulk orders. The price level can be found on the Internet, and from oil refineries it is better to choose a larger one with a good reputation. So you can count on more or less good quality fuel.

Accompanying services

How to open a gas station? And how do you make your business profitable? These questions can be answered by those who have already opened gas stations. The main advice for beginners: do not stop only at selling gasoline, but also offer additional services that will help increase profits and attract customers. About what in question? For example, about the fact that you can open a tire fitting or repair shop at a gas station (especially if the station is located on the highway, away from regular workshops), a store where goods for the road, motor oils and auto chemicals, a small cafe will be sold. Sometimes it even makes sense to open a small hotel that will be in demand on federal highways, where there is a lot of transit transport, or a car wash.

Of course oh additional services Oh, it's worth thinking about at the stage of planning your future business. Then it will be much easier to realize all the plans. And what is interesting, in the course of work it often turns out that the gas station itself serves to attract customers (people still stop by to refuel), and it is additional services that provide the main income. So do not neglect such important components of the business.

Safety

Safety in a fire hazardous facility is very important question. To begin with, it is necessary to develop all fire-fighting documentation, equip the premises with fire alarms and an alarm button, and the gas station - primary means firefighting.

On the territory of the gas station there should be a fire pond or hydrant, boxes of sand and, of course, fire extinguishers.

It is also necessary to take care of the safety of personnel (especially for gas stations that are located far from populated areas): provide the operator with high-quality means of communication, install an alarm button and conclude a service contract with a security company whose employees will go to the site if the alarm button is triggered . It is also a good idea to install armored glass and reinforced doors at the facility. These measures will help to avoid trouble in the event of an attack on the gas station by criminal elements.

Staff

For the normal operation of the gas station, you will need:

• technical specialists who will provide vehicle refueling, tire inflation, and provide other repair services;
• cashier manager (gas station operator, there should be several), who will accept money, dispense fuel and control order at the station;
• seller (if there is a shop at the station)
• manager

Of course, depending on what other services you plan to provide at your station, the appropriate staff will be required. For example, repairmen or electricians, a store clerk, a barmaid, a car wash operator.

How to open a gas station

The process of opening a gas station is no different from opening a regular gas station. But special attention should be paid to the equipment for the station, which must be not only modern and certified, but also verified by the specialists of the Ministry of Emergency Situations, which will confirm its safety. In addition, even before the start of construction, it is necessary to discuss with the fire inspection all issues related to the layout of the station, and coordinate the choice of land with the local administration.

Important Points

Having built a modern filling station and becoming its owner, it is important not to forget that it is an object of increased danger, which will be regularly checked by authorized bodies for compliance with the requirements of existing legislation and normative documents. And these bodies will regularly monitor your activities, and if violations are found, they can not only issue a fine, but also suspend the license. And you will not be able to work until you eliminate the identified shortcomings. So, compliance with the requirements of equipment and operation of fire and explosive objects should be treated very carefully.

Initial investment

How much does it cost to open a gas station? This question is asked by almost everyone who wants to open their own station. So, as for the initial investment, their size depends on many factors: the region, the level of refueling, the need for additional buildings, technical equipment business, additional services provided by the gas station. But on average, the costs at the initial stage will be:

It can be seen from the calculations that investments for the opening of gas stations will require considerable. But if refueling monthly brings at least 1,000,000 rubles of income, the business can be considered profitable.

The article below is a finished version of an economically calculated gas station project. All information and calculations are provided by experts. Therefore, the gas station business plan can be used to draw up individual business planning. Also in this article it will be found out how much it costs to open a gas station in Russia and what is needed for this.

Summary

With , the summary is the most important part of the entire main document. Since it contains all necessary information about the project being developed, its concepts, as well as prospects. All leading experts assure that the further receipt of investments depends on the resume drawn up.

1. Objective of the project: "To open a gas station in the city of Chelyabinsk"
2. Project objective: "Supply of vehicle owners with various fuels and lubricants"

Initiator of the project

The decision to launch a gas station was made by having three gas stations at its disposal in the city of Chelyabinsk and the Chelyabinsk region. The initiator also has sufficient experience in this area, since the work of his objects directly brings permanent profit and their work is well planned and organized. There is also a proven and well-established work with suppliers.

Initial capital

The gas station business plan assumes an initial capital of $61,000, which in turn is distributed among themselves for the purchase of a plot of land, the design, construction of a facility, as well as the purchase of all necessary equipment for a petrol station.

The method of distribution of initial capital, for all components:

The business plan for opening a gas station (gas station) from scratch involves financing with the help of the entrepreneur’s personal material investments, as well as by receiving. The process of obtaining a loan for refueling cars in a bank in the amount of 29,486.84 dollars is planned to be completed at nineteen percent per annum for a period of five years. It is also worth concluding an agreement with the bank on differentiated loan repayment.

As the main collateral in the bank, it is worth setting up the acquired land and all technical equipment gas station.

Payback

Based on the above information, a business plan for this year's gas stations has been developed in numbers, which also involves a payback plan for the project.

Main effective indicators for the construction of gas stations, have the following characteristics:

• Discounted rate of eleven percent. With this indicator, the flow of all cash is brought to the current value;
• Planned inflation of ten percent;
• The planned payback period for filling stations is six years. Under this clause, all funds spent on this project;
• The payback period of the discounted type assumes more than nine years. It is based on the calculation of all inflationary processes;
• The net present value is approximately $104.07;
• The internal rate of return is about thirty-seven percent.

Judging by these testimonies, we can conclude that this project is very. Which also assumes a fairly quick payback.

Suppliers

To conclude a more reliable, and most importantly verified contract, it is necessary to involve in the main suppliers, located in comparative proximity oil refinery. This method will allow not only to obtain high-quality raw materials, but also to significantly save.

The price category of a domestic manufacturer is much lower than with other similar enterprises, and there is also a fairly large selection. It also has its own line of motor oils and gearbox oils. It is possible to involve one of the manufacturer for the supply of cooling and brake substances.

Construction company and equipment suppliers

It is most advantageous to use the services of one of the local contractors with whom cooperation has previously been made. Since in this case there is a certain guarantee of quality and reliability. It is best to conclude a contract with a company whose experience exceeds about ten years, and completed projects are also available. In this case, you can judge the very work of the construction company.

To select an equipment supplier, you can involve a Moscow company. Which has extensive experience in the supply of equipment filling stations across all regions of the country.

Products

Products that will be offered to potential customers include the following main group of products:

• Three grades of gasoline, categories 92, 95, 98;
• Diesel type of fuel;
• Assortment of additives and motor oils;
• Coolants;
• brake substances.

It is worth noting that this assortment does not differ from the goods offered at other gas stations of the entrepreneur.

Investment plan

The main amount of investments aimed at opening a gas station will be redistributed to the purchase of technical equipment, as well as to construction and installation work. Most of the investment funds will be used to purchase land for the station.

A detailed description of the costs is given in this table, the amounts are indicated in dollars with mandatory VAT.

№	expenditures	Cost, USD	Quantity	Total amount, USD
1	Buying land	9539,86		9539,86
2	Carrying out construction work	28619,58		28619,58
	Technical equipment
3	Fuel dispenser	2601,78	5	13008,9
4	Filling station control system	953,99	1	953,99
5	Microprocessor pressure equipment	1127,44	1	1127,44
6	Refueling point	1647,79	1	1647,79
7	Containers for sweating	1821,25	4	7284,98
	Trade Equipment
8	Rack	43,36	8	346,88
9	Cash equipment	260,18	1	260,18
10	counter for sale	607,08	1	607,08
	Interior furniture
11	Chair	43,36	2	86,73

The final amount during the calculation turned out: 51428.52 dollars.

Planning of investment deductions and tasks

A ready-made business plan for gas stations also includes the total period of all ongoing activities and launch work. Thus, it is planned that the filling station will begin its activities approximately one and a half years after the start of business planning.

Production plan

The structure of the production plan is necessary for a detailed description of all production processes. The essence is to familiarize the potential investor with all necessary work, equipment that is required for the normal functioning of the business. Thus shows that he is able to cope with the organization of the entire production process.

room

Includes activities for the construction of a building in which the staff will be located. And also on the territory of the gas station there will be a specialized store, which will contain goods necessary for cars, for example, such as various oils, antifreeze liquids and other components.

The building itself will be divided into the following segments:

• Hall equipped with a trading area, on the territory of this room there will be a place for a cashier and directly placed products sold;
• A room equipped with a toilet;
• A room adapted for storing additional goods;
• A place where the staff of the gas station can change clothes and leave their personal belongings.
• A room intended for the placement of management personnel is not required in this case. Since the leader takes office space in the city and, therefore, from there, the solution of various problems related to business is carried out.

Staff

It should also be emphasized that there is no need to recruit additional management personnel, which means that in this case, you can significantly save on this item of expenditure.

There will be two filling stations on the territory of the gas station. And thanks to this, you can service two cars at once. This solution is perfectly acceptable to this type of gas station business plan and fully justifies the investment invested in the business. Since in the future there will be a commensurate ratio of the volume of investments and the proceeds received.

The ready-made business solution takes into account the round-the-clock operation of the gas station, which, moreover, will be performed on all days, including holidays. This decision is due to the fact that there is an immediate need for a potential client to refuel his vehicle at any time and on any day.

The working process

The main production activities of the gas station will be carried out according to the standard business scheme below:

• Gasoline will be delivered to the station using a special fuel truck, directly from the refinery itself. Further, the delivered gasoline will be poured into special tanks for further storage directly at the gas station itself;
• A potential client in his vehicle stops near the gas station. Then there is an independent maintenance of the car owner of his vehicle;
• After that, the car owner goes to the station cash desk in order to indicate the selected brand of gasoline, as well as how much he will need during refueling. Also, the client indicates the number of the gas station, and after that the payment itself is made directly;
• Next, a gas station employee knocks out a payable check. After the cashier starts the process of pouring gasoline into the car tank;
• Upon completion of the process of refueling the vehicle, the client pulls out the gun, places it back on the dispenser and frees up the gas station for the next car owner.

Total cost

A gas station constantly purchases various oils, liquids and fuels for the normal functioning of its business. The entire range of goods, the gas station purchases directly from the manufacturer. Cost value total production, divided into product groups with a direct margin, have the following form.

Marketing plan

It is also one of the important sections of the gas station business plan. In order to competently draw up a marketing plan, you must first conduct market research and bring all the results into the current business project.

Any type of marketing plan includes the following components:

• The process of researching the market and its needs;
• Choosing an appropriate entrepreneurial strategy;
• Investigation of the presence of competition;
• Definition of pricing policy;
• Identification of factors that may affect the pricing strategy;
• Choosing the Right marketing strategy.

Based on the above points, we will carry out marketing planning for a gas station, which will be located in the Chelyabinsk region.

Presence of competition

It must be borne in mind that this business area has quite a lot of competition. Therefore, we can safely assure that it is practically impossible for a young and inexperienced businessman to enter this business.

Since this market is also quite crowded with such large manufacturers as Lukoil, Rosneft, Gazprom, as well as small, but with stable work, various established networks of gas stations.

At this stage, one can judge the full occupancy of all profitable places calculated by gas stations. However, the need to increase the number of gas stations is constantly increasing, as the immediate car park itself is constantly replenished. And this, in turn, leads to the fact that the existing networks of gas stations increase their numbers. Therefore, this project should not be classified as economically unprofitable.

Location selection

It is necessary to give preference to land plots located at the exit from the city, on highways with a large flow of cars. It is especially important that the place is located directly in the industrial zone. And upon completion of construction work, this object will be very well viewed, both at night and during the day. And this, in turn, will attract additional customers.

The range of products sold

The list of all goods sold will be quite standard, as for other gas stations. In the very first rows of products, brands of gasoline will be located, and then car owners, if necessary, can purchase the necessary oils, engine fluids and other parts.

The price category for the proposed products will be comparable to the cost at all other gas stations located in the city. But the price of the offered goods should be reduced by about fifty kopecks.

The need to lower the price category is that the consumer is more likely to give preference to large gas stations directly from the refineries themselves. And with, albeit a minimal difference, the buyer will give preference to more low prices. But to provide products for sale, it is also necessary to comply with all quality and reliability standards, otherwise even reduced prices will not attract a client.

The table below will provide a list of the complete range necessary goods for a gas station, with a price category, as well as with cost and markups.

№	Product group name	The cost of production calculated in dollars per liter	Exposed markup as a percentage	The total cost of goods in dollars per liter	Earned shares on sales
1	Brands of gasoline	0,62	16%	0,75	73%
2	Diesel fuel grades	0,61	15%	0,69	25%
3	Variety of oils	2,69	42%	3,82	5%
4	Various liquids	0,62	16%	0,75	7%
	Total:	4,54	89	6	110%

Volume of sales

If we compare the list of other goods, then the need for gasoline is constantly present, regardless of the time of year and locality. Therefore, when calculating in this business project will not be considered seasonal factors sale of goods, since this does not make any sense in vain. But it is worth considering that a new place does not immediately attract a sufficiently large number of potential customers, so it is worthwhile to calculate the schedule for the planned time when the business enters necessary implementation goods.

№	calendar month	Percentage of the maximum sales of goods
1	First month	25 %
2	Second month	35 %
3	third month	45 %
4	fourth month	55 %
5	Fifth month	65 %
6	sixth month	75 %
7	seventh month	80 %
8	eighth month	85 %
9	ninth month	90 %
10	tenth month	95 %
11	Eleventh month	95 %
12	twelfth month	100 %

Based on the above table, we can conclude that the gas station will start the maximum volume of sales of goods only after one calendar year.

And after the gas station goes to the maximum volume of sales own goods, according to the developed business project, the average check is planned to be one thousand rubles. Also in the plan is a daily refueling of more than six hundred vehicles, this is about twenty cars in one working hour.

Advertising

The company itself will be held in the following categories:

• Ordering a high stand, which will highlight all the prices and goods of the gas station.
• Design decoration of the gas station in the colors that are available at other gas stations of this network.
• Order an attention-grabbing sign.
• Festive decoration in the first working month of the gas station.
• Order flyers, which will be distributed to customers at other gas stations of the network, in order to inform about a new facility that has opened.
• Ordering attention-grabbing signs, stands, which will also be located at other stations of the network. And also their goal will be to directly inform the client about the new object.
• To attract customers, as well as to entertain them, you will need to order a special growth figure.

organizational plan

Due to the fact that this entrepreneur already has a whole network of similar facilities, therefore, this station will also be registered in his name. A limited liability company created by this entrepreneur will also include this object. The existing legal entity will also carry out the registration of the acquired land and the loan taken.

Staff for gas stations

For a detailed overview of the full-fledged staff, as well as their salaries and bonuses, are presented in the table below:

№	Job title	The number of employees	Full salary	Premium accruals
1	Station owner	1	0,0	25% of the received profit
2	Seller-cashier	4	16 000	4% of received revenue
3	Utility room worker	4	12 000	About one hundred percent of the basic salary
4	Accountant	1	6 000
	Total:	10	32 000

The accountant in this case will be an existing employee in the network of gas stations. Payment for the gas station accountant will be made by additional accrual for a new facility.

It is also worth noting that it is desirable to add the position of a station guard to the staff. This, in turn, guarantees the safety of personnel and the facility itself. When hiring a security guard, you can also use specialized security companies.

Financial plan

In order to more accurately compile the existing payback model for this gas station, it is necessary to be guided by the following assumptions in the calculations:

• The existing degree of inflation in the general economic situation, which can be up to ten percent;
• The presence of a discounted rate, which is also about eleven percent;
• Existing OSNO tax system;
• Exposed income tax, which is about twenty percent;
• The existing personal income tax, which is also about thirteen percent;
• Exposed value added tax, amounting to about eighteen percent;
• Various allocations of funds in social spheres, which can be about forty percent.

Payback

Based on the above calculations and information, a more detailed description of the payback period for the gas station business plan is compiled.

• Approximate time required for model building, which can be in the order of ten years;
• Index cash flows, which are adjusted at the current cost in an eleven percent ratio, according to the current business plan;
• The time period for which there is a full coverage of the spent start-up capital can be about seven years;
• The discounted payback period of a business project, which includes inflation and investment returns, can be in the order of ten years;
• The net present value of a gas station could be about $104,071.2;
• And the internal rate of return can be about forty percent.

Break even

Or as I call it the break-even point. This indicator is the value of the total volume of the completed sale, this can be expressed both in quantitative terms and in material terms. With this indicator, the gas station operates in a zero ratio. That is, if the gas station increases the volume of products sold, then it will turn into a profit, if, on the contrary, it will decrease, then at a loss.

In this model construction, the break-even point will be about 8672.6 dollars.

If we take into account that in this developed business plan it is planned to reach a monthly revenue of about six hundred thousand rubles, taking into account the value added tax and the built maximum sales schedule, then the gas station will receive its first profit only in the seventh month of operation.

Sustainability research

In order to get more detailed information about which moments and how much they can affect total profit and gas station activities, the following table is constructed, which includes all changes in the net present value indicator, which directly depends on changes in the cost of gasoline, diesel fuel and all other constituent goods, with the obligatory accounting of employees' salaries.

№	The name of indicators	Minus 20%	Minus 10%	Zero threshold	Plus 10%	Plus 20%
1	Selling price of the item	-2 700	- 2 200	8 400	14 600	18 200
2	Purchase price	4300	6 900	8 400	11 000	12 500
3	Existing costs	7 200	8 000	8 400	9 300	10 200

Possible risks

In the business plan of the gas station, you need to make and possible risks which may have an economic, political, social or industrial side.

Technological

This type includes a significant decrease in the total demand for fuel and lubricants. This may occur if innovative technologies introduce engines for vehicles that do not need to consume either diesel fuel or gasoline. And also technological risk can be facilitated by the large distribution of gas automobile cylinders, which will replace the consumption of the same gasoline.

But, apparently, in the near future, the release of some radically improved engine models is not expected. Therefore, it is not worth spending a lot of time predicting risks for this item. Also, one should not pay much attention to the transition of vehicles to gas, since in this case there will be a sharp rise in its price, and this moment will greatly slow down the gasification of cars.

Political

The gasoline sales industry is regulated exclusively by the state apparatus. Therefore, based on this, under various political circumstances that can lead to a restriction of gasoline, a situation of losing some amount of profit is possible. Since the owner of a gas station will be forced to lower the prices of his own goods.

Economic

If there is a sharp decline in full-fledged economic growth, this in turn will greatly hinder the receipt of the planned profit from the gas station. And this will directly affect the payment of credit accounts and the emergence of various controversial issues that will be resolved directly in court. And all these circumstances will negatively affect the development of this type of entrepreneurial activity.

Gas station business plan - is it profitable? Analytics of the fuel business market in 2019. Organizational, production and marketing plan + settlement part + Overview of the features of mini gas stations.

As long as liquid fuel vehicles drive in our country, there will always be demand for gas stations. Although the niche is not in high demand in 2019, it still makes sense to develop a gas station business plan and put it into practice. Today we will talk about exactly how to open a gas station in Russia + we will discuss what features of doing business in the fuel trade exist in order for 2019-2020.

Is it profitable to open gas stations?

Business niche studies show that the gas station market is gradually reaching the peak of its saturation. Large gas stations are now available even in small towns, and if we take into account million-plus cities, then the competition here is simply huge. Customers want to receive a quality product from fuel suppliers, and if they cannot provide the latter with such, there is no hope for the success of the business plan as such.

Benefits of filling stations as a business:

• stable demand for fuel from gas stations in all regions of the country;
• many channels for the supply and marketing of products;
• a high level of adaptation of filling stations to a constantly changing market;
• the business can flexibly adjust to customer requests in terms of supply volumes and fuel discounts.

Many experts believe that the new business plan model for gas stations should provide for a vertically integrated structure, namely, the refinery-gas station. Large expenditures on fuel transportation force entrepreneurs to increase the cost of products sold, as a result, low competitiveness and a high risk of losing business.

Negative side of business:

• high level of competition from other filling stations with more profitable terms fuel supply, or franchised;
• low-quality work of gas station employees;
• the likelihood of damage or complete breakdown of business equipment.

In addition, there are other threats to the business plan of gas stations - an increase in fuel prices with a decrease in demand, jumps in rent or a complete termination of the lease agreement for the area for gas stations, a decrease in the purchasing power of the population, and so on.

The business owner can mitigate some of the risk by expanding the scope of the project plan. This includes an increase in the range of services, cooperation with corporate fuel customers, the opening of related business areas - cafes, mini restaurants, and so on.

Recent market trends indicate a gradual modernization of oil refineries, which will eventually lead to the complete saturation of the filling station niche with high-octane fuel. In this regard, the profitability of the business will increase by 30% -40%, at least, which means that the development of a gas station business plan will be a completely acceptable solution for both individual entrepreneurs and LLCs.

How to write a gas station business plan from scratch - step by step instructions

Any project must have a documented action plan, otherwise, no one will even consider the idea of ​​investing funds. Only decision in this case, the development of a quality business plan. There are a lot of nuances in this matter, therefore, it can be simply unrealistic for a novice entrepreneur to deal with all the questions on his own.

Specialized offices or private traders can simplify the process of working on planning the gas station business, however, why lay out the extra 30,000-50,000 rubles if most of the information on organizing this business can be found on the Internet, in particular, in the content of this article.

1) The state of the sales market today

You can not rush into any business with your head, without making a full analysis of the state of the market of the region/country. When working with gas stations, for local research, you can use regional or national dynamics, since the oil refining industry, in this aspect, works everywhere at almost the same level.

For clearer results, the gas station business plan should take into account 3 research parameters. Let's take a closer look at each of them.

Parameter number 1. Market environment and share distribution

For Russia, filling stations are a monopoly market. More than 80% of filling stations of various formats are concentrated in the hands of large holding companies such as Lukoil, Rosneft, TNK and others. In the retail part of the business in the constituent entities of the Russian Federation, holdings account for about 32% of the total volume.

Filling station market coverage by region:

• Rosneft - the business has taken the lead in 17 regions of our state in terms of the number of filling stations and the volume of fuel sold;
• LUKOIL — the business occupies a leading position in 14 regions Russian Federation;
• Surgutneftegaz - coverage of 4 regions of the Russian Federation;
• TNK-BP and Gazprom Neft - 3 regions each.

If we take into account only gasoline, then almost 80% of the market is captured by the holding business. The total number of gas stations on the territory of our state is now more than 30,000 points. The number of gas stations that are included in the group of leading companies is no more than 9,000, however, the share of sales at these gas stations exceeds 50% of the total volume, which indicates the complete helplessness of small businesses trying to carve out a place in the sun in this niche.

It follows from this that the sales volumes of businesses from ordinary gas stations are 2-3 times lower than those of more promoted chains. When entering this direction from scratch, an entrepreneur may hope to cover only 25% -35% of the market, and then he will have to compete with other private traders working on the same scheme.

Parameter number 2. Capacity

This parameter for calculating the profitability of a business includes the number of vehicles in the distribution area under consideration, which accounts for one citizen of the country. In second place in terms of importance is the rolling of the road network, the priority in the type of fuel consumed and the demand for additional services at filling stations.

The data of "AUTOSTAT" in 2019 show that more than 43,000,000 cars of a passenger type are now driving across the territory of the Russian Federation. The average length of the roadway is 1,500,000 kilometers. If we take as a basis the number of gas stations, which was discussed above, then one gas station will have about 70 kilometers of road density.

Taking into account the variable number of cars, we get about 2,600 cars that can be served by one gas station. Naturally, this business miscalculation cannot be called accurate, since subjective factors are not taken into account - the reputation of the gas station and the level of its services. Nevertheless, even the given data should be enough to present the general situation in the motor transport market of our country.

Parameter number 3. Target customers + their preferences

With regard to gas station customers, everything is clear - these are motorists various kinds vehicles with petrol/diesel engine. Another question is which gas stations these people prefer. Is it rational from scratch if only the IP himself and a couple of his friends know about her reputation?

Customer preferences regarding the choice of filling stations:

• 70% of respondents answered that, in most cases, they refuel their vehicles at popular filling stations of holding networks;
• 25% answered that for them there is no particular difference at which gas station to buy fuel;
• 5% prefer to refuel only at small gas stations.

From the foregoing, it follows that the average business plan for a mini gas station or its full-fledged analogue can count on only 30% of the client base. The rest will be taken by the monopolists.

The bottom line is that gas stations from scratch are not such a profitable investment in 2019. Although the market has not yet reached the peak of demand satisfaction, the likelihood of being squeezed between the "pillars" of the oil refining industry is extremely small. The only option - franchise work or launching a mini gas station with a list of additional services for its customers.

2) Which filling station format to choose?

In this section, we will focus on the classification of gas stations in accordance with NPB 111-98. It should be clarified that there are a lot of requirements in the document. The main ones are ensuring fire safety, since the gas station itself is dangerous object. The business plan under consideration will relate to stations common use. There are also departmental gas stations, but only cars of certain companies can refuel at them, and it is unlikely that any influential organization will want to conclude a contract with a new mini gas station.

Types of gas stations:

classical.

A variation of the gas station business plan, which is most often found on the territory of our state. Fuel storage tanks are located underground, and oil products are distributed through dispensers (TRK);

block gas station.

The fuel dispenser is located directly above the fuel storage unit of the gas station, which makes it possible to make the equipment a single module. Relevant for mini business;

container gas station.

Another mini version that includes combined storage units and dispensers. Storage locations are above ground. There are 2 types of container filling stations, which are divided depending on the capacity of the tanks - "A" (more than 20 cubic meters) and "B" (less than 20 cubic meters);

modular gas station.

One of the best options for a business plan that focuses on a mini format. The container and the fuel dispenser have a single design. As with container gas stations, modular ones have a similar division into type "A" and "B";

mobile gas station.

As the name implies, the fuel storage and distribution system has a chassis implemented as a trailer. The designs show themselves well in a mini business, however, only its liquid counterpart, gasoline, can be sold here as a fuel.

There are more than 7 varieties, however, let's say right away that it is unrealistic to join a business niche purely on this product, therefore, a gas filling station should not even be considered as a start of a project for a novice entrepreneur.

Optimal for the business plan in 2019 are classic gas stations and modular / mobile gas stations that can easily change location. The first option will require more substantial investment in the business, but the income of such a gas station will be much higher. Block-type mini gas stations can be used as reconnaissance at the start of a business, or as additional source arrived.

3) Organizational issue of business

Any business in our country should be taxed, and therefore, registering a business is an integral part of the plan, which should be included in the organizational part of the project. Depending on the method of implementing the idea of ​​​​opening a gas station, an entrepreneur can go in two ways - individual entrepreneurship(IP) or a limited liability company (LLC).

Mini gas stations cannot be called a large-scale business, respectively, a person will be able to find money for the implementation of a business plan on their own, which means that an individual entrepreneur will become the optimal form of ownership.

A classic gas station, or their network, requires a more substantial investment. Due to the participation of investment funds, it would be reasonable for a businessman to consider the form of ownership of an LLC, since it is not allowed by law to raise money from outside with an individual entrepreneur.

IP	OOO
A relatively simple registration procedure, you only need 3 documents: a passport, an application for registration, a receipt for payment of state duty (800 rubles)	The registration procedure is more complicated, you need more documents and pay more state duty (4000 rubles)
You can’t delegate a business, divide it into shares, you need to manage it yourself	There may be several co-founders and the responsibility of each within its share
No authorized capital is needed, no need for a current account, seal	Authorized capital is required (at least 10,000 rubles), as well as the Charter of the LLC, a current account and a seal are required
Registration at the place of residence and submission of reports at the place of residence	Registration for any legal address within the Russian Federation
There are restrictions on the types of activities	The LLC has no restrictions on the types of activities
You can do without an accountant, there is no need to keep strict cash records, a small amount of reporting	You can’t do without an accountant, the volume of reporting is quite large
Responsibility within the limits of one's own property, even after the closure of the IP	Responsibility only within the authorized capital
The amount of fines is much lower than that of an LLC (up to 50,000 rubles)	High amounts of fines for the same violations as for individual entrepreneurs (up to 1,000,000 rubles)
Taxes either 6% (income) or 15% (income minus expenses), plus insurance contributions to the Pension Fund (minimum 23,153.33 rubles)	It is more difficult with taxes, plus the founders of the LLC pay 13% of the profit (since 2015)
Low reputation and prestige for large companies	Reputation and prestige are considered quite high
Easier to open branches, even in other cities	To open a branch, its registration is required, while the possibility of applying the simplified tax system is lost
Easy withdrawal of money for your own needs	It is difficult to withdraw money, because. formally they belong to LLC
There is no possibility to sell, buy or re-register IP	Selling, buying or reorganizing an LLC does not cause problems
You can use the patent tax system to reduce costs	The patent system of taxation cannot be used
It is difficult to expand the business by attracting investments and new co-founders	You can easily attract investments from a successful LLC, register new co-founders, and expand to an OJSC
No need to document all business activities	Strict documentation of all business activities is required
Just close your IP	The procedure for liquidating an LLC is much more complicated.

To make it easier for you to decide on the form of ownership for the future gas station business plan, we have provided comparison table two options. Analyze your financial potential in detail - if you can provide for the business yourself, then IP is a priority, and if you have to go into large debts, then better business gas station plan to focus on investor fundraising and follow the path of LLC.

The second important documentary issue on the business plan of a traditional or mini gas station is business permits. The property in question has an increased level of fire danger, which means that not in every place you are allowed to build a gas station from scratch, or to have a mini mobile gas station.

List permits for the launch of gas stations:

1. Lease contract. Enter into a contract only after making sure that the selected territory meets all the requirements from the regulatory authorities. If there is a plot in private ownership, a document confirming this fact officially is required.
2. We go to the city / district architectural department to obtain permission for the construction of gas stations for your business plan.
3. We visit Rostekhnadzor and get approval for the project of the mini gas station itself.
4. In the SES, the entrepreneur receives documentary approval for own business plan for the fuel trading process.
5. Stepping into regional office Ministry of Fuel and Energy and obtain permits for the sale and storage of fuels and lubricants.
6. The next point is the most problematic in the gas station business plan, since it is necessary to provide for all ways to reduce the level of fire hazard of the construction / use object. Only full compliance with all norms and requirements will allow the entrepreneur to get documentary permission from the Ministry of Emergency Situations.
7. Agreement on the removal of garbage from the territory of the gas station.
8. Agreement with municipal organization regarding deratization.
9. Certification of the quality of the received fuel for filling stations from product suppliers.

The list is presented in order of priority, therefore, it can be used as a checklist for the organizational part of your business plan. In addition to the agreed list, which is the base for 99% of the gas stations, the entrepreneur must also take care of the certification of the equipment itself, which will be used on the territory of his gas station. The list includes not only columns and storages, but even PCs that will be used at the point of sale. Furniture for gas station personnel also needs to be certified by anti-static companies.

The practice of business at gas stations in our country shows that it takes from 60 to 120 days to obtain the entire list of permits. The cost of this process is also not cheap - from 300,000 to 500,000 rubles per one point of sale of fuel products. Despite the need to collect a huge pile of papers to open a mini-business, there is good news for the entrepreneur - licensing under the business plan of gas stations is not required.

4) Production plan for gas stations

When the entrepreneur overcomes the paper issue, which is one of the most difficult in the business plan under consideration, it will be possible to proceed to the production part - installing equipment, searching for personnel and organizing a place for gas stations. By the way, some points of the organizational plan will be decided as the production progresses, because, for example, you will not be able to physically receive certificates for equipment without having it in stock.

1. Place under the gas station + organization of the production process

The location of the gas station is one of the main factors for the success of a business. Priority should be given to areas near transport interchanges, highways or mini / large parking lots. In addition, it should be provided that the gas station is not out of the way in relation to settlements, as this will reduce sales volumes by several times. Look for places where there are no advertised monopoly holdings and there is a high level of demand.

We agree that it is incredibly difficult to find a territory that will meet absolutely all the requirements, however, the more conditions are met, the higher the profitability of your gas station business plan will be in the future. Before concluding a lease agreement, it is advised to order independent expertise on the suitability of the site for the ODS.

Plan of the premises at the gas station:

trading room.

An extra source of income doesn't hurt. If the business plan provides for a mini gas station, this item can be overlooked;

An integral object for both the staff and customers of gas stations;

warehouse.

Like the first point, in the case of a mini gas station, it may not be relevant;

locker room.

For use by petrol station personnel.

The main office is better located separately, for example, in the central part of the city. The interior of the business premises is formed based on the preferences of the business owner himself. In addition to the customer service premises, there will be 2 dispensers on the territory of the gas station - this best option for a classic dressing. In the case of mini gas stations, depending on the level of mobility of the modules, you can use both 1 fuel dispenser and a pair.

The order of the production process of gas stations:

1. The supplier's transport delivers the fuel and drains it into specialized tanks located on the territory of the station.
2. The owner of the car drives into the gas station to the fuel dispenser and inserts a gun into the tank. If you have extra money in the business plan for staff, this action can be provided by a separate employee of the outlet.
3. Payment of the desired amount of fuel at the checkout.
4. Penetration of the check by the cashier and the launch of the SEC bay.
5. End of the bay. Departure of the client and waiting for the next one.

When working at a mini gas station, the procedure may vary slightly, but the general algorithm, we think, is clear. The area of ​​the site under the gas station depends on the format. With a mini gas station, this is from 300 square meters, and in the case of developing a business plan for a full-fledged gas station, from 900 square meters and more. It will be enough to allocate about 70 square meters of space from the site for the gas station itself.

2. Equipment and personnel at gas stations

The number of personnel for gas stations is formed based on the scale of the business being opened. Important point for each newly hired employee - certificates vocational training . A person can get this crust at specialized courses in nearby cities. When applying for a job, the nuance should be immediately discussed with the applicant, since not everyone wants to spend 2 weeks on training, in some cases, at their own expense or as a deduction from future wages. The average cost of the course is from 2,000 rubles.

The staff will consist of:

• technical staff, that they will perform the duties of refueling vehicles, pumping wheels and other services provided for in the price list of a gas station;
• a cashier who will be responsible for the calculation, and the possible preparation of coffee at the request of a gas station customer;
• seller - if there is a mini store at the gas station;
• repairman - is responsible for the operability of the equipment + helps in the provision of services for light repair of vehicles of dispenser customers;
• security guards - 2 people who will work in shifts to ensure the security of your business;
• cleaning lady - is engaged in restoring order both in the gas station and in the adjacent territory;
• electrician - works under the contract and is called if necessary.

As a rule, accounting in a business plan is outsourced, therefore, here the entrepreneur will be able to save a little. The same applies to the position of manager, which the owner himself takes on. As the business expands, the final number of gas station employees can increase proportionately.

What equipment will be required:

• stainless steel tanks (3-4 jokes) with a capacity of 30 cubic meters each. The exact amount is determined based on the types of fuel that will be sold at gas stations in accordance with the business plan;
• fuel storage tank in case of emergency - 1 joke with a volume of 20 cubic meters or more;
• fire tank - 1 piece from 10 cubic meters;
• dispensers, preferably equipped with sensors for the flow of fuel dispensed;
• automated type system for refueling management;
• POS terminal;
• computers + peripherals to them;
• fire safety equipment;
• security system + video surveillance (optional).

With regard to software solutions for business management, it is better for an entrepreneur to use ready-made systems from well-known manufacturers. The same S&B or Smart Oil will be the very thing. The exact number of pieces of equipment depends, again, on the format of the dispenser and its productivity in terms of fuel sales. It is better to purchase equipment for gas stations only from certified suppliers - this will simplify the procedure for registering a business and speed up the time for issuing some certificates by 20% -30%.

5) How to promote the business - marketing plan of the project

Before developing a marketing strategy, it is necessary to analyze some parameters. First of all - competition in the local market and the optimality of the chosen place for refueling. If the entrepreneur managed to knock out a site with a large influx of customers, and, at the same time, the absence of market monopolists, the business will go uphill much faster. Prerequisites for this decision we have described in detail in the analytical part above.

In second place is - range of services and prices. With mini gas stations, everything is clear - the sale of fuel + primitive service. With a traditional gas station, everything is much more interesting - this is a service station and a mini market, and a car wash + a bunch of different offers that can be useful for the client. The table above shows an approximate layout for a dressing with moderate "appetites". If desired, the margin can be made higher, however, the risk of customer churn will increase, and this is highly undesirable for a start-up business.

With regard to the indirect source of profit from filling stations, the situation is similar. The table above shows the optimal share ratio based on the level of demand for a particular gas station product.

The influence of the season in planning the operation of filling stations is a very insignificant factor that can be neglected. Considering the time it takes to complete the documentation, rebuild the site and the premises for refueling, it may take up to 12 months to achieve the optimal level of sales of fuel products - a pessimistic scenario. With a skillful advertising campaign in the gas station business plan, this period can be reduced by 60% -90%.

Business promotion tools:

• a luminous stele with prices for gasoline / diesel fuel;
• signboard;
• balls for the first month after opening;
• flyers advertising a new filling station;
• placement of advertising structures at traffic intersections and other places with high level traffic
• articles in print media;
• Personal site;
• advertising in local media;
• advertisements on local radio.

It will not be superfluous periodic holding promotions on fuel discounts - this will attract more regular customers + increase the effect of "word of mouth", thereby reducing the cost of the business's advertising campaign.

6) Settlement part of the gas station business

A business plan for gas stations cannot be called a quick payback project. According to statistics, more than 90% of businessmen return the investment no earlier than 4 years since the opening of the petrol station. Good connections or franchise work reduce the period to 3 years, however, this time period for a novice entrepreneur also cannot be called satisfactory.

One-time opening costs:

• business registration - up to 400,000 rubles;
• development, construction of a site for gas stations + installation of modules - 2,100,000 rubles;
• advertising for business promotion - 90,000 rubles;
• equipment in the minimum configuration - 1,200,000 rubles;
• other expenses - 30,000 rubles.

In the end, only to launch the column itself, we need to invest about 3,820,000 rubles. If it all ended there, then the proposed business plan would not be so expensive, however, monthly expenses must also be taken into account.

Monthly business expenses:

• wage fund - 250,000 rubles;
• rent - 50,000 rubles;
• depreciation - 30,000 rubles;
• communal apartment - 6,000 rubles;
• advertising - 15,000 rubles;
• remote accounting - 10,000 rubles;
• purchase of fuel - 3,500,000 rubles;
• security of the facility or private security company - 25,000 rubles.

In addition to the start-up capital for opening, it will be necessary to provide for gas stations in the business plan and 3,886,000 rubles for monthly expenses , and this is only according to preliminary calculations. In practice, the amount can be much more - + 20% -40%.

The revenue part is formed on the basis of a markup, which will depend on demand and additional services provided to customers within the point of sale. At a discount rate of 10%, break-even current will be about 500,000 rubles, however, it will be overcome only after the gas station reaches high sales volumes, which will take from 7 to 9 months after the start.

Own gas station. How to become the owner of your own gas station?

Business plan for a mini gas station - features of a niche of economy gas stations

As you already understood, a full-scale gas station is not the cheapest pleasure, especially for a novice entrepreneur. A markup of 20% does not save the situation, as our people are used to doubling investments, and not being content with little. All of the above suggests a completely adequate solution - the opening of a mini gas station.

Popularity for mini gas stations came in 2012, when the facility was withdrawn from the influence of Rostekhnadzor. In 2019, the Ministry of Emergency Situations deals with the classification of stations, the connection of the old authority of influence is made only if the business is located in a hazardous type of production.

Design features of a mini gas station:

Wall thickness.

There are single-walled and double-walled mini fuel containers. The first ones are allowed to be operated only outside settlements + their volume should not exceed 10 cubic meters. The use also requires the construction of a pallet, in addition to the transport platform, which makes financial plan business more costly;

design.

Mini containers are equipped with a built-in pump for receiving fuel. The software filling should provide for a system for monitoring the interwall space with a warning function about depressurization. More details about other features of mini containers can be found in NBP111-98;

compartment volumes.

If a mini gas station is located on the territory of a settlement, then the volume of the chamber is less than 10 cubic meters, and the volume of the entire container is less than 40 cubic meters. When located behind locality, the chamber is not more than 20 cubic meters, and the whole container is not more than 60 cubic meters.

Non-compliance with the agreed standards entails the automatic transition of a mini gas station (KAZS) to another type of classifier, accordingly, the entrepreneur loses all the advantages of a container solution. With regard to the documentation for the mini gas station, here you need declaration of the customs union and registration certificate + eco / sanitary certificates.

Automating a mini gas station is much easier than a full-fledged gas station. Enough to install automatic system operatorless control of a remote type, which will issue fuel using chips or smart cards. The price of one mini gas station is from 100,000 rubles. Taking into account the costs of registering and obtaining all permits, the total capital under the business plan will not exceed 250,000 rubles, which is a very attractive alternative to a multi-million dollar business with dubious payback periods.

It should also be understood that the mini gas station business plan will not be able to bring you multi-million dollar income, since the volume of fuel sold will be very modest. Even taking into account the markup of 30% -40%, the net monthly profit is unlikely to exceed the mark of 100,000 rubles.

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