Approval of the placement of the sign on the facade of the building. Registration and approval of outdoor advertising according to the new rules
advertising sign This is a promotional design. It psychologically affects the potential buyer. It contains information about what the company or organization does, a list of services and contact details.
General provisions of the law on signs
Advertising activity is regulated by the Federal Law "On Advertising". It was adopted by the State Duma on February 22, 2006, and approved by the Federation Council on March 3 of the same year. You can download the law in the latest edition with changes and additions at.
Many individual entrepreneurs or organizations install advertising on the facade of the house in order to attract potential consumers. For such an action to be legal, written permission must be obtained from the owners of the building. In order to obtain permission from the owners, it will be necessary to obtain consent from more than 50 percent of the apartment owners.
See also: Federal Law No. 116 in the latest edition of 2018
How is a sign different from an advertisement?
Federal Law "On Communications" in the latest edition
According to Article 9 "On Protection of Consumer Rights" - the contractor (seller) must provide the potential consumer with complete information about himself: the name of the firm / company, address, working hours. This information is posted on the sign.
- The first contains information that is mandatory for the consumer;
- Name specific organizations in their locations serve for identification, and not in the form of advertising;
- Information on signs is strictly checked. It is not promotional;
- Information should be posted on the inside of a rented or own business premises, or on the surface of a house, but not higher than the ground floor;
- The hanging inscription should be no larger than 2 square meters. Signs with a large size are recognized as advertising.
The procedure and rules for installing advertising signs in stores
To obtain a passport, you must provide the following information to the regulatory agency for advertising:
- The place where the sign is planned to be placed;
- Her layout;
- Sketch;
- Identity card of a natural or legal person;
- Written permission from the owner to install a sign;
- Certificate from EDRPOU;
- Certificate of registration with the tax authority;
- Bank details of the applicant.
The passport is issued within two weeks. In some cases, the period may be extended.
A passport may be refused for the following reasons:
- The information in the documents is not true;
- An incomplete package of documents was provided.
After obtaining a passport, you can think about hanging advertising for the store. Depends on the direction of activity, location of the company and so on.
Requirements for a sign in the city center and on the outskirts are different. The city authorities independently establish such conditions, therefore, the owner of the company must first consult with them.
If the entrepreneur decides to install the sign low enough and on the street, it should be made of impact-resistant materials. If we are talking about stores that are located inside shopping centers, then the requirements for signs are less stringent.
You should think about the direction of the store. If it's a grocery store, just put up a sign that says "Grocery." It will be clearly visible from afar. A large supermarket must have a large inscription.
The cost of a sign is based on the following criteria:
- Components/materials used to create an outdoor sign;
- The complexity of the form;
- Size.
Statutory dimensions of a sign on a building facade
The sign on the facade of the building in accordance with the law "On Advertising" of the Russian Federation is installed strictly in the center above the doorway of the entrance to the building or above the shop window. If there are other types of information boards on the facade, they should be on the same level. If a basement is rented, there are special rules placement of hanging records. The height from the ground should be 60 centimeters, and the thickness should not reach 10 centimeters.
A standard information board should have the following dimensions:
- Height - up to 50 centimeters;
- Width - no more than 15 centimeters;
- The length of the inscription is at least 15 centimeters.
Is it allowed to use a name in a foreign language?
Allowed if:
- The trademark is registered in a foreign language;
- Trademark permission has been obtained.
It is forbidden to use:
- Reduction;
- Abbreviation.
Signage must be illuminated.
Are there any penalties for signage?
FAS and authorities local government monitor compliance with the provisions of the Federal Law "On Advertising". If they find a violation, the sign will have to be dismantled. The dismantling procedure is carried out within 30 days. If the owner of the company does not agree with the decision made and the dismantling, he can appeal this decision in court within three months from the moment of dismantling.
Fine amount:
- For individuals- up to 1500 rubles;
- For individual entrepreneurs - up to 5 thousand rubles;
- For legal entities - up to 1 million rubles.
To avoid punishment, you should consult with local organization about sign placement.
On the street, you can often see ads that call for the purchase of a particular product, go to a specific event or visit shopping mall. People look at such billboards, banners, stands and posters every day, but few people really think about the offers seriously. And only if you have your own enterprise, and you want to carry it to the masses, it turns out that it is so easy to place an outdoor one. Coordination of advertising takes place at various levels, requires the collection of an impressive number of documents and permits, and if you plan to place it on non-private property, then you will also have to compete for a "place in the sun" with others.
In this article, we will talk about exactly how advertising is coordinated. We will tell you what you need to do and what chain of actions to go through in order to achieve what you want.
Law
Before considering the process itself, it is necessary to clarify why any announcement or message of this kind needs to be agreed. This will help you the federal law about advertising, from which you will receive necessary information. If you do not want to study the entire text, then this material will help you. Are you directly interested in advertising approval? Then you can skip the first eighteen articles and immediately open article number 19. It talks about outdoor advertising and installation of structures - exactly what you need to get special permission for. This article describes all the details regarding what exactly is meant by outdoor advertising and structures, what they should be, for what purposes they should be used, where such ads are strictly prohibited, and so on.
Approval Information
However, if you are specifically interested in the approval of advertising, then you should pay special attention to two points - 5.8 and 13. You will find all the necessary information in them. each moment is described in as much detail as possible so that during the consideration of a particular case there are no controversial situations. Thus, if you act in accordance with this law, then you should not have any problems. So paragraph 5.8 is basically about asserting the right to advertise, and it specifically states that advertising layouts outdoor advertising and designs must be agreed with the executive branch.
With regard to paragraph 13, it we are talking how the agreement should be done. It offers two options - in the first, the applicant must apply to the local municipal authorities with a package of collected documents so that it is eventually transferred to authorized bodies, with which the agreement takes place. Another option shortens the path - the applicant can apply with a package of documents directly to the authorized bodies in order to get a decision regarding the placement of his message or announcement. So, now everything is clear with the law - it's time to move on to the difficult and lengthy process of coordinating outdoor advertising, which consists of an impressive number of steps.
Collection of documents
If you are interested in the approval of outdoor advertising, then the first thing you need to do is to collect documents that will allow you to apply for the coveted place. If you contact special company, which is engaged in the conduct of such cases, then you will be advised on a package of documents that must be submitted to the authorized bodies.
However, collecting documents is only the first step; there is still a long road ahead of you. In the near future you will see that the coordination of outdoor advertising is far from the easiest and fastest process, but the result is really worth it to spend your time and effort. Outdoor advertising is a very good sales engine and motivator, so you can significantly increase the number of customers and, consequently, the profits.
Additional documents
There are also additional documents for coordinating advertising, which will be much more difficult for you to collect on your own. The fact is that the first package includes basic papers, such as confirmation of registration of a company, while the second includes much more specific documents. To place outdoor advertising, you will first need a sketch, which you will need to provide to the authorized bodies. But that's not all - full list incredibly wide, so you should definitely consider turning to specialists. After all, you will also need to provide a design project, all materials used, in particular photographic ones, and permissions for their use for commercial purposes. Also, if necessary, you need to provide all possible powers of attorney, applications and letters - you can do it yourself, but cooperation with professionals will allow you to cope with this task faster and much more efficiently. Already at this stage, you will need to take care of arranging all the details, such as, for example, a photo montage of an advertisement, so that an actually finished project gets to the authorized bodies.
Location determination
Well, now that you already have a complete package of documents, you need to study in detail the procedure for coordinating outdoor advertising. This path begins with determining the place where you want to place your message, ad or design. What does it matter? The thing is, the order may differ in some cases - if you're going to advertise on private property, then the process will be a little shorter, but if you're planning to advertise on city property, then you have to take a few extra steps.
So, it is necessary to start with these additional steps, since after them the process is standardized and looks exactly the same for each of the cases. How is the registration of advertising?
Advertising competition
The first place you need to go if you want to coordinate advertising on the facade of a building that belongs to the city, and not to you personally, is the central advertising committee. It is there that you can request a place for your message, for which, quite possibly, a certain competition will be held. If you manage to win it, then only in this case you will be able to move further in the process of ad approval. If the competition fails to win, then you will have to re-apply for another place. Well, it makes no sense to describe this process again and again - it's time to assume that the competition has already been won, and you are ready to move on to your assigned goal.
Signing an agreement
What to do if it was your application that won among the candidates? Coordination of advertising at this moment moves to a new level - all in the same committee you need to sign an agreement stating that it was you and your company who received the right to place a specific advertising message in a specific place. As you can already understand, if we are talking about private property, then the steps described above are not relevant - you do not need to participate in the competition for a place for your advertisment and sign an agreement on its use, since this ad space belongs to you - you are its owner. One way or another, you need to move on to the next item.
Coordination
The next authority you need to contact is GUP GlavAPU. Simply put, this is a center for the comprehensive improvement of the city, which should give you a conclusion. What is this document? This is a conclusion that will say that you have received permission to carry out certain construction or design work on a particular site. Thus, you will be allowed to install your advertising structure or place a poster, sign, and so on. Naturally, you may not receive this opinion if the mentioned body considers that your advertisment will not meet the norms and standards. You may be refused if the advertising message is too defiant, will break the big picture, and so on, so you should think through all the smallest details in advance so that there are no difficulties in the future.
Alternative path
However, there is an option in which you will not need to contact the above authority. Unfortunately, this does not mean that you will be able to bypass the bureaucracy - just in some cases you will also have to go through an additional process of producing technical documentation for your advertising design if it goes beyond certain norms and standards. You can make technical documentation on your own if you have the appropriate skills and qualifications. Or you can request an examination of your design, so that a professional will take care of this matter. This process involves additional costs, but it increases the likelihood that this document will pass further verification, which will be discussed later.
Another agreement option
So, if you are not going to the State Unitary Enterprise GlavAPU, then you need to go to GORINFOR - there information about you will be entered into the general register, but this is just the beginning. After that, it will be necessary to wait for the ad placement to be checked by a special inspection, which should issue a technical opinion, which will describe the compliance of your ad placement with the design that you plan to use. You will receive all the necessary technical data sheets and permits that will be valid for one year - in fact, like the documents that you would receive if you followed the path described above.
At the end of 2013, the Moscow government approved the Decree "On the placement of information structures in the city of Moscow" No. 902-PP, after some time it became known that the changes would affect not only the historical part of the capital, that is, the city center, but also affect the rest of the territory of Moscow . Signs that do not meet the new requirements are forcibly dismantled within the prescribed period:
- inside the Garden Ring until May 1, 2014;
- inside the Third Transport Ring until January 1, 2015;
- within the Moscow Ring Road - until July 1, 2016;
- in Moscow and outside the TTK - until July 1, 2017
Examples of signs posted under the new regulation:
Important points of the main resolution and the amendments made:
- The following shall not be used in the design of a signboard: banner fabric, flashing (flickering) elements, dynamic image change system. Such signs will be dismantled;
- placement of signs in shop windows and doorways: they can be partially blocked, it is also allowed to place plasma panels, running lines (LED elements) inside. That is, any signs with dynamic effects can be placed inside, but not to allow a complete overlap of the doorway or showcase; such a sign cannot be placed on the facade;
- a signboard may consist of a substrate, fastening elements, three-dimensional letters and elements. If the sign is mounted on a substrate, the maximum allowable height is 0.5 m, without the use of a substrate - 0.75 m;
- signs should still be placed at the level between the first and second floors, and not overlap the architectural elements of the building;
- it is forbidden to place signs vertically, one above the other, as well as on visors and awnings;
- changes also affected roof structures, now for buildings with a height of 1-3 floors, the height of the letters cannot be more than 1.8 m, for 8-12-story buildings no more than 4 m, for 13-17-story buildings no higher than 5 m, for buildings having 18 or more floors - no higher than 6m.
For a part of the streets, highways and territories of Moscow, an architectural and artistic concept is provided that governs them appearance. The list of streets for which the design concept was developed is divided into three stages. All three stages are already presented on the website of the Committee for Architecture and Urban Planning:
- Stage 1 - significant streets within the Garden Ring inclusive;
- Stage 2 - significant streets between Sadovoye and the Third transport ring;
- Stage 4 - significant streets between the SAO, SZAO, SWAD, SAD, SEAD, SVAO, SAO;
The most user-friendly graphic application available on this moment- this is the Guide to placing signs on the central streets of Moscow, which also describes signs that do not require approval. But this application was compiled in 2013, and does not take into account all the adopted changes, although most of the information is still relevant.
For buildings built before 1952 inclusive, as well as for buildings that are objects of cultural heritage, separate rules: you can not place a sign on the roof of such a building, and on the facade you can only use individual
Electronic Services
Full service name
Conditions for obtaining services on the site
Who can apply for the service:
Legal entities
Service cost and payment procedure:
State duty for issuing a permit for the installation and operation of an advertising structure without VAT - 5000.0 rubles.
In accordance with clause 105 of part 1 of article 333.33 Tax Code Russian Federation.
List of required information:
A document confirming the authority of the representative of the applicant, in case of applying for public service representative of the applicant (original, 1 pc.)
- Required
- Provided without refund
The document can be drawn up in a free (arbitrary) form. The interests of the applicants may be represented by other persons authorized by the applicant in accordance with the established procedure. Acceptance of requests for the provision of public services and other documents (information) necessary for the provision of public services from representatives authorized by the applicant who are individuals is not provided, with the exception of individuals registered as individual entrepreneurs.
- Required
- Provided without refund
Design project of an advertising structure intended for installation, approved by the applicant and agreed with the owner of the property to which the advertising structure should be attached, including: . 2. The main characteristics of the advertising structure (length, width, height, main construction materials, construction form, construction type, lighting method). 3. Orthogonal drawing of the advertising structure (main view, left (right) view, top view - with a curvilinear shape of the structure). 4. The location of the advertising structure, indicating it on the map (map scale 1:10000). If the applicant applies with a request for an advertising structure installed as a result of the auction, in accordance with the layout of advertising structures in the city of Moscow, the document is not provided.
Photos of the proposed installation site of the advertising structure (original, 3 pcs.)
- Required
- Provided without refund
- Required
- Provided without refund
A scheme is provided showing the boundaries of the safety corridor, determined in accordance with the requirements of GOST R 52044-2003 "Outdoor advertising on roads and urban and rural settlements. Are common technical requirements to outdoor advertising. Placement Rules" (except for advertising structures placed on buildings, structures, structures, construction in progress), certified by the owner of the advertising structure or the owner of the real estate to which the advertising structure is attached. If the applicant requests an advertising structure installed based on the results tender, in accordance with the layout of advertising structures in the city of Moscow, the document is not provided.The scheme of the proposed installation site of the advertising structure reflecting the boundaries of the safety corridor is drawn up by the applicant in free form, taking into account the requirements of GOST R 52044-2003 "Outdoor advertising on highways and urban and rural settlements. General technical requirements for outdoor advertising media. Posting Rules.
- Required
- Provided without refund
- Required
- Provided without refund
Conclusion expert organization on the conformity of the advertising construction project with the requirements technical regulations, building codes and regulations (SNIP), Rules for the installation of electrical installations (PUE), standards of the Unified System design documentation(ESKD) and other regulatory requirements (certified copy, 1 pc.)
- Required
- Provided without refund
The conclusion of the expert organization on the compliance of the electrical installation project of the advertising structure with the requirements of technical regulations, SNIP, PUE, ESKD standards and other regulatory requirements. (certified copy, 1 pc.)
- Required
- Provided without refund
The results of an independent lighting engineering examination of the advertising design project (certified copy, 1 pc.)
- Required
- Provided without refund
A document confirming the authority of a person to act on behalf of the applicant or the representative of the applicant who is legal entity, with the exception of an application for the provision of a public service by a person entitled to act without a power of attorney on behalf of a legal entity (in the case of an application for the provision of a public service by a person on behalf of an applicant who is a legal entity) (original, 1 pc.)
- Required
- Provided without refund
Terms of service provision
33 working days
Suspension period: 60 working days
The grounds for suspension of the provision of public services are:
1. The need for approval by the Federal Security Service of Russia when placing an advertising structure along the routes of travel (movement) and in places of permanent and temporary stay of objects of state protection in the city of Moscow.
Suspension period: 44 business days
The grounds for the suspension of the provision of public services are.
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