How to open a hardware store? Requirement for commercial equipment. Condition for proper business registration

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Many people think that the hardware store is a relic of the past. But actually it is not. Such stores are still popular, especially in small towns. In megacities, hardware stores have evolved into construction supermarkets, but even here there are small shops with everything you need in sleeping areas and near public transport stops. Let's see - is it profitable to keep such a store?

Total information

What is usually sold in household goods? Everything you might need in your home. These are various household chemicals, dishes, utensils, Construction Materials, garden tools, tools and much more.

In the hardware store you can buy everything you need for the house and garden

IN good shops You can always find a lot of useful things for the house. The range may be limited only by the size of the room. A classic household goods store has an area of ​​​​50 m2 and is divided into shopping room, warehouse and utility room for staff.

How to register

Let's figure out how to open a hardware store from scratch in my city. In order to officially register your business, you should contact the nearest tax office. You can choose one of the following forms business:

  1. Sole Proprietorship (Preferred).
  2. Limited Liability Company.

You will also need to choose a taxation system (UTII, STS).

Note:when registering, please indicate maximum amount OKVED codes - this will give you the opportunity to expand the range without any problems.

Be sure to register the following codes:

  1. 52.44.2 — retail household goods.
  2. 52.46.6 - retail sale of gardening and garden tools.
  3. 52.48.31 - sale of soap, shampoos, hair sprays, washing powders, bleaches, wallpaper and linoleum.
  4. 52.47.3 - trade in stationery.
  5. 52.48.39 - other non-food products.
  6. 52.42.6 - tights, socks, stockings.

How to choose a room

You can choose a separate building for a store, or rent part of an existing one. It is best to open stores in residential areas - people will buy the tools they need, powder and toilet paper not in the center, but close to home. You can open a similar department in a grocery supermarket.

It is better to open a household goods store in small town and the private sector

Trade can be conducted in two ways - from closed counters and from open ones (as in a supermarket). The second option raises sales by 20-30%, but you will need to spend money on video surveillance. You can also post large goods for free access, and put any small things in the windows. This will save you from theft and improve the sale.

Necessary equipment

You will need some sturdy shelving and display cases to display your merchandise. They can be placed around the perimeter or force the entire area with parallel shelving. The cash register can be placed at the exit (if you have a supermarket system) or near one of the walls of the store in classic work. You will also need shelving for the warehouse and various cabinets with drawers.

Who will be your client?

Men over the age of 25 usually go to such stores (they come for a specific product, usually small construction items). They buy screws, faucets, tools, lamps, light switches, carriers, and everything else needed for the home.

Also, these stores are often visited by women over the age of 35. They buy dishes, household goods, fertilizers, seeds, wallpapers, clothes, garden tools, etc. Young people practically do not go to such stores (only targeted purchases).

How to fill the windows

What to trade in a household store? You should have a rich assortment:

  1. Various kitchen utensils, dishes, spoons, forks, knives, sets, plates, dishes, rocking chairs, boards and more.
  2. Home cleaning products: buckets, detergents and disinfectants, brooms, mops, gloves, garbage bags, bathroom and toilet products.
  3. Household tools: screwdrivers, hammers, pliers, electrical tape, brushes, screwdrivers, grinders.
  4. Electrical goods: sockets, switches, cables, light bulbs, ceiling lamps, batteries, flashlights.
  5. Building materials (especially if nearby private sector): cement, self-tapping screws, building mixtures, slate, metal, fittings, etc.
  6. Plumbing: various faucets, adapters, hoses, shower heads.
  7. Household chemicals.
  8. Stationery.
  9. Textile.

You can also increase profits by seasonal goods. For example, on the eve of the new year, add to the assortment Christmas decorations, garlands, tinsel, sleds, firecrackers, candles, sparklers. In the spring, focus on fertilizers, tools, seeds, soil for flowers. In summer, charcoal bags, portable barbecues, beach balls, circles and vests for children, masks and snorkels are popular.

Large assortment - a guarantee of good revenue

Where to get goods

Nowadays, this is not a problem - in many cities there are large wholesale bases that will sell you anything. True, usually they need to make purchases every month for a certain amount, but with correct work you can easily take the barrier they put up. You can also look for suppliers on the Internet - most of them have their own sales representatives who will deliver the goods to you as needed.

Store launch

Be sure to spend advertising campaign before opening, make a good sign and start handing out leaflets in the place where you open. Try to act in such a way that your customers become regular - introduce a discount system, provide discounts to pensioners. Sellers must be polite, helpful and understand the product being sold.

Profitability

It's time to make a little hardware store business plan, to evaluate its profitability. To launch such a store with a trading floor area of ​​50 m2, about one million rubles is needed (equipment, registration, purchase of goods, rent for the first couple of months, wage for two vendors). The standard markup on household goods averages 65% (on small items up to 300%, on large items - 15-20%). The monthly revenue of such a store is about 350-400 thousand rubles, with a net profit of 60-70 thousand. That is, in order to recoup all investments, you will need about a year and a half, which is a good indicator for a store.

In contact with

I oriented my hardware store to self-service. The area is small and control over the trading floor was not special work. Yes, and it will be important to put showcases under glass, in which it is easier to store especially small goods.

Moreover, add to the possible costs the salaries of sellers (somewhere around fifteen thousand rubles), rent, tax deductions and payment utilities.

Range

A business plan for opening a hardware store from scratch should definitely set the goal of quick self-sufficiency. Moreover, do . Based on these criteria, you need to thoroughly determine the assortment and quality of the goods and, above all, establish a reasonable and real margin. Products that are in the middle price category will help gain the trust and respect of visitors. If the price is too high, the buyer will go to your competitor, and when filling and orienting outlet on cheap Chinese "consumer goods" will not even help low prices. Since the rumor about the poor quality of goods spreads very quickly, which can scare away even regular customers.

The approximate markup for this group of goods reaches seventy percent. But this is all very approximate, since some goods will need to be delivered at a price of only 30 percent more, and some are quite realistic to sell with a 100 percent markup. And this is within acceptable limits for household goods stores.

But I seem to have missed something in my story. So it is - the price is set for the product, but you need to buy it somewhere.

Supplier selection

The final and important step will be to find a trusted wholesaler. The best criterion is the range of goods provided by the company and price policy. The presence in the price list of the main list of goods needed by your store provides you with convenience and benefits. A long term of cooperation in fulfilling all the requirements of the supplier inspires trust and respect, which will allow you to receive some bonuses, for example, in the form additional discounts or temporary deferment of payment for the delivered goods.

I was lucky in this regard, because I settled on the MegaTorg company, which deals wholesale sales various range of products (except for household chemicals). Several years of our partnerships allow me to give only positive recommendations to MegaTorg. How the procurement process works, I will tell, based on personal experience work with this company.

The assortment of the company meets the main criteria that I mentioned earlier - normal quality and more low cost products. And these criteria allow me, first of all, to put attractive price for a product that can bring a good income and win the competition.

The assortment of goods in MegaTorg is very high - cutlery (knives, spoons, forks), tea, coffee and table sets, a huge assortment of bedding and towels, tools for the garden, ironing boards, a huge selection of haberdashery and knitwear, children's toys . And what about children's toys? Even though the store is not aimed at children, this group of goods is in demand. I myself often watch how mothers who visited the store with a child are unable to refuse their child to purchase the desired toy. And once, for the purpose of the experiment, having made a purchase of the children's category, I subsequently did not abandon this idea.

Since we started talking about the demand for certain categories of goods, I would like to tell you which products are more often in demand in my store.


First of all, it is kitchen utensils (pots, mugs, teapots, sets). Knives are available both individually and in sets. Approximately once a month, someone needs to purchase an electric kettle. About household trifles in the form of napkins for cleaning, garbage bags, I think it’s not worth talking about. And in this regard the best option The supplier for me is MegaTorg. This range of goods they have is presented in full.

I always make an additional order of goods only if the need arises. And in the process of cooperation with the company, I can afford it. The main condition for wholesale purchases is the purchase of goods for 7 thousand rubles. And it doesn't matter if I buy one product at a time, or I choose only one item. The main thing that total amount the purchase was not less than the established one. First of all, such conditions help me when working with buyers. They also allow them to fulfill their every wish. For example, there is a real shop visitor who needs a table service for twelve people. And in my store it is not there either because of the sale, or because of the small demand for such services. I can quite easily place an order for one service at MegaTorg and not lose a potential buyer.

The company "MegaTorg" is engaged in sales of household goods and via the Internet. It does not cause absolutely any difficulties when placing an order. Yes, and for you, I think, MegaTorg can become a good supplier. Because they are engaged in the delivery of goods to all regions of Russia.

All disputes and misunderstandings are also resolved with particular ease. When revealing a manufacturing defect, the company's managers always go forward. Moreover, they are trying to solve this misunderstanding.

Shop operation in the first months

Now I think it's worth telling you about the first months of the store. It's best to start working on your own. First of all, this will allow you to find out the needs of buyers and in the future to correctly draw up a procurement plan. After all, very often at the first stages you can order a lot of “ballast” goods. He will not be in demand at all. The money is invested, but there is no profit, and the place on the shelves is occupied. And communication with customers is worth a lot! Remember what I said about "recommendations"? Ethics of conduct should be highest level. Moreover, never forget that the customer is always right. Any misunderstanding that has arisen must be resolved very correctly.

At the end of my story, I want to summarize. Thanks to personal control, the money was returned in a year and a half. But I don't stop there. Every time I try to improve the work of my outlet. For example, in this moment my store provides a small discount for people of retirement age. This allows you to increase the flow of customers.

I really hope that my story will help you start your own business and get a decent income. Opening a hardware store real business, and not particularly complex. Keep it up and you'll be fine.

Modern stores household goods They sell garden supplies and various household goods. They resemble small supermarkets, which offer a wide range of different products. This line of business is quite promising and profitable. How to open a hardware store from scratch, you will learn in this article.

Location and premises

In order for the trade in household goods to be successful, you need to choose the right location for the outlet. The most successful option is the sleeping areas of the city, provided that there is no serious competition there. But in mall or a hardware store is pointless, since it is unlikely that any of the visitors will look for a rake or washing powder here. There is also no flow of potential buyers in the private sector who can provide a good trade.

Once you have found a suitable location, you can proceed to the selection of premises. It should have two rooms - a trading floor and a warehouse. total area premises should not exceed 40-50 sq. meters. Since household goods do not take up much space, you will not need a spacious trading floor. Do not pay money for extra square meters.

Activity registration

Before you open a hardware store, you should settle everything legal issues. To conduct this business, one of two organizational and legal forms is suitable - IP or LLC. Submit documents for registration and select the taxation system you are going to work under.

To trade in a household goods store, you need to choose different OKVED codes to easily change the assortment without making requests to the tax office:

  • Code 52.44. 2. For trade in household goods, kitchen utensils, ceramic, glass and porcelain products;
  • Code 52.46.6. Garden equipment, inventory and tools;
  • Code 52.48.31. Detergents and household chemicals;
  • Code 52.48.31. Stationery.

In addition, do not forget to obtain permits from the fire inspectorate and SES.

Where to get start-up capital?

In order to open, you will need impressive financial resources. Start-up capital you can save or borrow money from friends. If you do not have a permanent job, you can register with the employment center and get a loan for small business development.

Entrepreneurs who have solid capital on their hands can purchase a franchise, that is, buy ready business. This is a rather expensive type of activity, providing for large initial investments.

Range

Another important step on which the success of your business largely depends is the assortment of a hardware store. It can be any product that is difficult to do without in everyday life:

  • Washing powder from different manufacturers and all kinds of detergents;
  • Sets of dishes;
  • Washcloths and napkins;
  • Batteries;
  • Glue;
  • Mops, trash cans;
  • Glue;
  • Buckets, basins and more.

Constantly work on expanding the range of household goods store. This will affect the profitability of your business.

If you want to calculate in advance whether it is profitable to open a hardware store, find out which products are in the highest demand. As a rule, these are washing powders, shampoos, shaving products, detergents and cleaning products.

The assortment needs to be changed depending on the season. In spring and summer, garden tools and building materials sell better, but in winter you can focus on household chemicals, christmas toys and souvenir products.

Staff staff

In order for your hardware store as a business to bring good profit, you need to properly organize its work. Selling toothpastes and shaving creams should be experienced qualified sellers who will be able to choose the right product for buyers.

The number of staff serving the trading floor largely depends on the model of displaying goods. If these are closed sections, 2-3 people are enough. In a store with open shelves, you need to hire 4-5 sales assistants.

Equipment

The most convenient way to choose the form of work is self-service. In this case, you run the risk of theft, but the revenue in these outlets will be much higher.

To scare off thieves, you can install video surveillance or dummies of cameras. The "alarm" button will allow you to quickly call the employees of the security agency.

Shelving and showcases should be installed around the entire perimeter of the store. It is desirable that they be mirrored. Thanks to this, you will be able to observe the buyers without any problems. You don't need any special equipment for a hardware store. In the center of the hall, you can put an island rack and baskets for sales.

Suppliers

When compiling a business plan for a hardware store, you should immediately take care of the suppliers. This is a very important point that should not be overlooked.

Finding wholesalers who will sell you goods is not so difficult. Large trading companies spread on their websites, catalogs, in which you can get acquainted with prices and assortment.

Do not limit yourself to cooperation only with local bases. Many large companies have representative offices in different cities, so they can easily deliver their goods to your locality. If you want to open a wholesale store for household goods, it is much more profitable to work directly with manufacturers from whom you can buy goods at the lowest prices.

Advertising campaign

A business plan for a hardware store should include advertising costs. Before you open a retail outlet, conduct a large-scale advertising campaign. This will help you attract your first customers.

For this you can use:

  • leaflets;
  • Advertising in the media;
  • Internet.

Some entrepreneurs cannot choose the name of the hardware store. It should be easy to remember and bright, for example, "Clean" or "Hostess". If you find it difficult to choose, you can take any female name that you like.

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Costs and profits

The business plan includes the following items of expenditure:

  • Premises rental;
  • Purchase of equipment;
  • Purchase of goods;
  • staff salaries;
  • Payment of taxes, utilities and other expenses.

To open a good hardware store with an area of ​​50 sq. meters, you will need 20-25 thousand dollars. Monthly revenues in it will reach 8-8.5 thousand dollars. Of them net profit- 1 thousand dollars. Your initial investment will pay off in just 1.5 years. But this is at best, with success and competent organization business.

To open a small store with a minimum assortment, you will need less money. For example, for a retail outlet with an area of ​​25 sq. meters for the initial purchase of goods will need 10 thousand dollars. If you add to them the salary of sellers and an advertising campaign, you can meet the 15 thousand dollars.