* Calculations use average data for Russia

Utilities business household services for all its, at first glance, attractiveness and simplicity, it has many pitfalls that a beginner who wants to enter this area needs to know about. Own experience creation successful business Yaroslav Butenko, the director of Domovoy company, shared with us in the field of personal services.

- Yaroslav, tell us what your company does?

The Domovoy customer service has been working in the field of personal services since 2007. We provide the services of masters, who are sometimes called "husband for an hour":

• plumbing work;
• electrical services;
• services of a carpenter, bear cub;
• welding work;
• cleaning services (cleaning of apartments, houses, offices and territory cleaning);
• services of loaders and handymen;
• cargo transportation, moving an apartment or office;
• renovations from room or bathroom renovations to turnkey renovations;
• repair and installation household appliances;
• computer setup and repair;
• installation of alarms and intercoms.

Specialization of the service "Domovoy" - small orders. We help clients free them precious time and strength. We arrive at a convenient time for the client. We work on an open price list and guarantee the quality of our work in writing.

Many people think about starting their own business, but not everyone ends up opening it: the fear of uncertainty, instability, high risks, etc. stops you. Was it easy for you to decide to become an entrepreneur? How did you come up with the idea to start this particular business?

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Since childhood, I have not understood why in order to drive a car, it is necessary to be able to repair it. Then every man could repair almost everything. However, the quality of work has always been mediocre. Those days are long gone, and now few people dare to repair washing machine with artificial intelligence or install a complex hydromassage system yourself.

In 1996, a computer appeared at our house, which we still did not know how to use. He often stopped working. For hours we unsuccessfully tried to solve the problem on our own. Then the masters were called and our insoluble problem was eliminated within minutes, and sometimes even seconds. Then I realized that every case should be handled by professionals.

The soul lies in the service sector. Utilities especially neglected since Soviet times. The need for the services of craftsmen for small household repairs was high and completely unsatisfied. I started from the city of Cherkasy in Ukraine. In September 2007, when I worked as a manager, I took a month's vacation, rented an office and started recruiting foremen and training dispatchers. We launched advertising, and in November we were already fulfilling the first orders.

We are constantly working to improve the quality of services, reduce the arrival time of the master and, most importantly, we have made an open price list for all services. Even now, many organizations will not name their prices, because they want to evaluate the client and take more from him. Also, our rule was the signing of an act of work performed and the provision of a written guarantee. We are confident in the quality of our work, therefore we do not take prepayment. The client pays money only when he is satisfied with the completed work.

How long did it take to implement the idea from the initial idea to the actual organization of the service department?

I spent a whole year contemplating the first step. Recruited staff within 2 months. From the beginning of recruitment to the break-even point, we came in 6 months. And he fully returned his investment within 9 months. A lot of time and effort was spent on the selection of conscientious masters, the formation of the official price list, the training of dispatchers and the determination by trial and error of which advertising works and which does not.

- How much did it cost you to sell your business?

Ready-made ideas for your business

A significant part of the work was carried out on their own, which significantly reduced starting investments. I will give the approximate amount of investments for a city with a population of about 300,000 people.

Initial investment

Office rent for 2 months and 50% of the monthly cost for real estate agency services. We independently found a small office (13 sqm) on the outskirts of the city ($100 per month in 2007). We moved a year and a half later.

two computers- took home. The simplest computers with good monitors are enough. $1600

Laser printer. 120$

Telephone numbers and devices(city, mobile major operators). Ease of remembering the number is very important. Ease of reading the number and its perception by ear are important. I chose mobile numbers for almost a month, reviewing the available options in stores. City numbers could be selected by paying the operator. Six handsets with phone numbers cost about $400. Today, this option is outdated for us, because you are working on creating a contact center.

Software for taking orders and computer network organized on their own. Here the price can range from $500 to $20,000.

overalls can be made when you start making a profit.

Website we also created by ourselves. When ordering, a normal website with information filling costs from $1000. The top bar is practically non-existent.

Permanent investments

Office rent

Dispatchers salary. Based on the average salary in your city. The number of dispatchers depends on the number of orders. In our case, there were 2 people.

Accountant salary should be one and a half - two times higher than the average in the city.

Telephone communications.$50 since most calls are incoming.

Masters- work with their tool and get a percentage of the cost of the work performed, this reduces your initial investment and removes a lot of useless questions.

Ideally, you should be prepared to cover all running costs from own funds for the first 6 months to ensure you get nailed later on.

- What do you think minimum amount with which you can start this business today?

Ready-made ideas for your business

The cost of entering a business depends on the starting position of the entrepreneur, competition and the population of the city in which the organization opens. In a city with a population of 300,000 strong competitors you can start with 10 thousand dollars. The lion's share of the costs falls on the advertising budget, as it determines how soon potential customers will find out about you.

- How can you accelerate the start of the business to get the maximum return on investment?

There are always several options: start from scratch and step on the standard rake yourself or buy a franchise. When you purchase a franchise, you:

• you avoid investing money and time in creating a contact center, training dispatchers, developing software, development of the site, filling it with information;
• do not pay salaries to dispatchers, accountants, advertising designers, system administrators;
• save on office rent;
• speed up the recruitment process;
• avoid a lot of conflicts in cases of poor-quality work of masters;
• optimize your investment in advertising, as you don’t have to test what works and what doesn’t;
• get a proven business system;
• receive the necessary commercial documentation (contracts, prices, powers of attorney, reports, technologies, commercial offers And so on);
• simplify the process of signing service contracts corporate clients(banks, restaurants, shops).

- What difficulties did you encounter at the initial stages of doing business?

A lot of masters like to drink. At the stage of the initial recruitment of masters, the problem of alcoholism was very acute. Thanks to simple know-how and a tough contract, we avoid this problem in 99% of cases. For masters it is very important not only to perform the work qualitatively, but to correctly explain to the client the essence of the problem, and what exactly he pays money for. Most masters are used to stealing. Therefore, it is necessary to make sure that this is impossible. We solved this problem with software and a principal accountant.

Cleanliness, courtesy, punctuality and the quality of the work of the craftsmen are evaluated when all clients are called after the master has completed the work. The best craftsmen get the job first and earn the most. The rest are simply weeded out. Several times there were emergencies such as flooding with water. Now we are very quick to stop emergencies. We also created a special insurance fund. A well-established mechanism for the implementation of warranty work.

- How and where did you look for employees? Do you have special requirements for employees?

Ready-made ideas for your business

Initially, they recruited masters from those who came to interviews for advertising in the press. Work with recruitment agencies. Special requirements for masters: honesty, decency, professionalism, work experience and the desire to make good money. Now new masters come to us on the recommendations of our employees. We have enough people willing to work to be able to choose.

- How long did it take you to pay back the initial investment? What can you say about the profitability of this business?

The return on investment is 8-12 months. The profitability of the business is high 100-150% per year.

- What is the competition in your business?

When we started, our competitors were ZhEKs, emergency service, repair companies and coven workers. Later, there were many companies that tried to copy us. They never understood our philosophy, so they disappeared as quickly as they appeared. Now the dispatcher of ZhEKs and the emergency service most often redirect clients to us, since the masters of these organizations are interested in working as little as possible.

- Is there seasonality in your business?

Seasonality in our business is not very pronounced. It lies in the fact that in the summer people massively prefer to make repairs. Therefore, in the summer we do a lot of repairs of apartments and houses. During this period, some of the craftsmen have to transfer from small orders to repairs, but this does not fundamentally affect the work of the service department.

The bulk of orders focused on customer service (services of plumbing, electrician, carpenter, welder, movers, transportation, repair and installation of household appliances, cleaning, etc.) are received relatively evenly. Orders often peak around the days before the holidays, when people are getting ready to welcome guests, and on the days after the holidays, when it's time to fix the results of the wild fun. At such moments, some queues may appear, sometimes the working day of the masters is extended. There is some seasonality in certain types works. For example, people prefer to actively wash windows in the spring, and general cleaning apartments are especially popular before the New Year.

How has the economic crisis affected your business?

The period from October 2008 to May 2009 was quite difficult. But we did not reduce the volume of advertising and did not lay off employees. I had to compensate for the expenses from personal savings. Then banks and many organizations began to switch to savings mode. This opened up an amazing resource for us to develop. We have signed many contracts for Maintenance organizations, cleaning of premises and territories. Therefore, for the Domovoy service department, there were many positive moments in the crisis. A crisis can create difficulties, or it can present huge opportunities. Everything depends on the point of view.

- What other "pitfalls does this business have"?

You can not focus on the mediocre quality of order fulfillment. Only the strongest survive, so either you will be the best or you will have to leave the market.

- How do you promote your services? Name the main promotion channels.

On this moment We receive a third of our orders from those clients for whom we have already performed certain work, and they were satisfied, we receive another third through their recommendations to our friends. The rest of the orders come from advertising in the press and periodic distribution of print advertising. The site was created at the end of 2009. At the moment, it performs an informational role and saves us significant amounts that we spent on printing and distribution. advertising booklets. However, the number of orders thanks to the site is still small, about 2% of the total.

- How do you see your prospects further development your business?

We are currently working on creating a contact center capable of handling a huge number of calls. We are working on opening a branch in Kyiv. The set of masters has begun. In the process of opening a branch, we will complete the description of all business processes. The franchise package is almost ready. The plans for the next 2 years are to open subdivisions in all major cities of Ukraine, partly on our own, partly at the expense of the franchise network. Then we will go outside the country.

- What advice would you give to entrepreneurs who are just thinking about starting a business?

A journey of 1000 miles starts with the first step. It is worth starting to move forward, and only then adjust the route. It is pointless to delay and tune in for years if you never take the first step!

4767 people are studying this business today.

For 30 days this business was interested in 693034 times.

Many of our compatriots, especially in a crisis, sharply value their time - after all, this is also money. Therefore, for busy people, the issue of a comfortable and high-quality solution to everyday problems is very relevant - especially when we are talking about dry-cleaning clothes, repairing shoes, dyeing leather jackets, etc. Accordingly, in order not to run around the area in search of a good specialist to solve a specific issue, it is more convenient for the client to solve all problems in one place - the so-called point of reception and provision of personal services (household services center).

Previously, these tasks were solved at home, because the same building housed shops for repairing shoes and small household appliances, dry cleaning and dyeing clothes, etc. Now, these services, as a rule, can be obtained at different points, and often a narrow problem, for example, replacing buttons on a winter jacket, it takes a long time to decide, because it is difficult to find a master. In such a situation, the center of personal services may be in great demand among residents. major cities because the demand for these services among the population is very high.

Project description

We are opening a consumer services center in the capital. We offer our clients shoe and clothing repair, leather accessories painting, key making, small household appliances repair, etc. This means that in our point the client will be able to leave clothes, shoes or equipment. And our representatives, in turn, will indicate the damage, the list of works and the terms for returning the goods on a special order form.

After that, things are delivered to partners who will directly repair shoes or wash clothes, etc. And within the agreed timeframe, the client will receive back the finished order. The benefit of the client is high-quality services in one place, the benefit of the contractor is the influx of new orders, our benefit is the receipt of income as a percentage of the cost of the service. According to calculations, if we earn $ 90-100 daily from the provision of personal services, and the investment will pay off in 4-8 months.

Start-up capital

Furniture

First, we need to purchase furniture. In particular, you will need a couple of tables and chairs, a safe for documents and money, cabinets or racks for storing clothes and household appliances of customers, etc. We will put $ 750 on all this.

Technique

Of the equipment, we will need two laptops, an MFP, a wi-fi modem, a burglar alarm, two mobile phones, etc. We will also need an electric kettle and a microwave oven. Let's try to keep within 1 500 $.

Equipment

We will purchase equipment for making keys, since this service is urgently needed by customers. For the purchase of a machine tool, blanks for ordinary and intercom keys, other professional equipment and simple tools (screwdrivers, hammers, pliers, etc.), we will take into account $ 1,100.

TOTAL 3 350 $

Current expenses

Rent

Rent 30 m 2 premises with renovation in residential area will cost at least $200. on the internet, mobile communications, public utilities, the monthly fee for the signaling will be $100. We will spend another $50 on tea, coffee, repair of equipment, stationery, detergents, etc. We will allocate $200 for the purchase of blanks and other necessary trifles. Total: $550.

Team

We need 2 receivers who will work every other day. You will also need a cleaning lady and an accountant part-time. Let's take a key maker (rate + % of orders). We also need a remote master who will work on calls, eliminating minor problems - electrics, plumbing (rate +%). The owner will be the administrator. Total: at least $ 1,500-2,000.

TOTAL: ~ $2,050

Marketing and Advertising

The home service center should without fail have a representation on the Internet. We will create an online version of the reception, where we indicate the list of services, their cost, travel contacts. We will put $450 on a business card site, a domain. We will create pages in “Facebook”, “Instagram” - we will come up with promotions, bonuses, we will develop a loyalty program. We will publish service announcements in online newspapers and discount exchanges. In addition to online promotion, we will get to know our neighbors: we will print business cards, flyers, ads, go around neighboring housing estates and talk about our start. Let's talk with the owners of mini-hotels and: this will help increase orders.

By the way, it would be a very good idea to develop free fridge magnets, where in addition to the telephone numbers of the police, ambulance and fire department, our contacts will also be indicated in the column for the center of personal services. Such a thing will be very useful, and the client will definitely hang it in the most prominent place. And if the need arises for the implementation of a particular service, he will not get into the Internet, but will immediately call us.

Only $400 to start and $200 monthly.

Project payback

The center of personal services earns at the expense of % of the order, which partners (workshops, dry cleaners) pay as a reward for each client. It can be from 5% to 30%. Direct income comes from the production of duplicate keys and the call of clients to the master's house. Let's say that every day 8 people will leave jobs with us, for which the average reward will be $10.

In addition, we will make 4 duplicate keys, $2 each. And finally, $ 12 per day will come from one call of the master to the house (we expect 3 of those per day). Total: we will earn $3,720. We take away current expenses$2,050, marketing $200 and we get $1,470.

Partnerships and logistics

In this business, it is important to correctly build the entire logistics of the processes: the points of reception and provision of household services are the link between customers and the direct performers of the work. Therefore, it is important to study the location where the new point will be launched even before the start.

It is advisable to open in new micro-districts, where social infrastructure is just being created, and, accordingly, there are no markets and other islands with the presence of various services.

This makes it possible, as they say, to "fill in a place" in the created niche of consumer services and immediately find the target audience, thus getting ahead of competitors. At the same time, at a business start, it is important to form a list of services based on the needs of the local population. To do this, you need to walk around the area, communicate with the local population, ask what they lack in Everyday life- repair of shoes, painting of leather goods, dry cleaning of things, etc.

Such a survey will make it possible to form a base of needs for the residents of the microdistrict, as well as to study the situation on the ground - are there any competitors, what types of services they provide, whether they are of high quality, what kind of price policy. All this is important for the formation of the subsequent business strategy of the point of personal services. And already based on the set of services provided, it will be possible to look for partners for a new project who will repair things and appliances of customers.

It is desirable that the service center and these workshops are not very far from each other, as this will affect the time and cost of transporting orders back and forth. You can speak with large networks, or you can look for small, but high-quality production bases. The result of this search and the formation of a list of business partners will already determine how to organize logistics. Since network performers can also pick up orders, because they must have their own transport. And if we are talking about small performers, then transportation costs may have to be divided in half.

Related video:

We are looking for regular customers

Market participants recommend not focusing solely on private customers, because they may not become the backbone of a constant flow of customers. In order for orders for the repair of equipment, washing of bed linen, and dry cleaning of things to become highly demanded, you can pay attention to the corporate sector.

The fact is that in large cities there are many small businesses that can run mini-hotels, hostels, co-working spaces, cafes and other facilities that require constant cleaning, laundry, repairs, etc.

For such purposes, these entrepreneurs can hire a special person to solve minor everyday problems, or puzzle over where to find this or that master.

And if these representatives of the corporate sector are offered a solution to everyday problems at reasonable prices, they will clearly like this option, because a very large block of economic issues will be resolved. In the course of such negotiations with microbusiness owners, one should not be afraid of competition from large network companies, because their services, as a rule, are much more expensive. In addition, large businesses are mainly interested in a large customer in the form of well-known restaurants or hotels, so networkers are unlikely to “chase small things”.

Household Services Center: agreement

The center of personal services is still a client-oriented business, so it is important to be able to establish contacts with people. Therefore, taking orders from customers should be organized correctly, so a special order form will not hurt here. The form must indicate necessary information: customer data, order lead times, what goes into work, what processes will be carried out, are there any flaws in the subject, etc.

All this information will simplify the work of the contractor, and get the expected result for the customer. Also, the notes in the order form will help to save later from problems if something does not suit the customers, because all the initial data has already been indicated in the form. It is also important to train the staff in the basics of competent order taking, because people can come to the center of personal services with completely different tasks. One needs to replace the arch supports on shoes, and the other needs to remove specific stains from a woolen blanket. In all cases, the specialist must properly advise the client and give practical advice - they say that shoes can be repaired, but it will not work to restore a woolen blanket due to the age of the stain.

We bet on rare services

In order for a new business project to become successful, you need to stand out from the crowd of similar at least a list of household services. This means that, in addition to dry cleaning, shoe repair or leather accessories painting, you need to offer people related services - less popular, but which can be in demand at any time.

This can be, for example, replacing buttons on clothes, repairing suitcases or umbrellas, repainting leather products, etc. In addition, it is useful to provide services for the repair or prevention of breakdowns of household appliances. Moreover, if customers can bring a kettle or microwave to a repair point, then for bulky goods in the form of a refrigerator or a washing machine, a master’s visit to the address will be required - and it is desirable that this service be in the service list of a household item. This is important, since the problem of a washing machine breaking down can be simple: a conditionally children's sock clogged the drain in the unit. Then you need to disassemble the washer, pull the sock out of the drain, and assemble the unit again. The issue can take a total of an hour and a half to resolve. In this case, the service can cost $ 15-20. So why give this order to one of the competitors, if it can be done by a master from your personal service point?

Modern houses and apartments are fully equipped with all kinds of engineering communications, literally crammed with appliances and electrical appliances. This allows you to make a person's life easier and more comfortable, but any technique and system tends to break down, but not everyone can fix it. When there is no skilled owner in the house or a constant shortage of time does not allow minor repairs, qualified craftsmen come to the rescue. "Husband for an hour" is a profitable business for those who know how to work with their hands and are ready to provide their services to a wide range of consumers.

The provision of comprehensive household services to the population appeared in the early 2000s. in the form of cleaning and repair organizations and has been actively developing since then. In the modern pace of life, there is less and less time for household chores, and the number of appliances and intelligent systems in the house is greater, so the help of a home repairman is often invaluable. With the proper level of organization, such a service company can become very profitable in today's highly segmented market.

As an example, consider a common form of implementation of such an enterprise - "Husband for an hour", which provides effective help around the house, which implies a wide target audience and demand for services.

Product Description

The main idea of ​​this type of business is that not everyone has the opportunity, time or skills to do homework. Numerous families are busy earning, and free time prefer to spend on vacation, rather than household chores. Therefore, repairing a faucet, repairing an outlet or replacing an electrical wiring can be endlessly postponed “for later”, and eventually become a stumbling block and cause accidents.

Single women, elderly people are also unable to independently carry out even small works around the house, not to mention taking out the bulky trash, dismantling old furniture or replacing the bathroom. To solve these ordinary problems of the population, there are service companies.

The product of this type of business are household repair services:

• Electrical work: replacement of wiring, installation of sockets and switches, installation of chandeliers, light bulbs, lamps, etc.;
• Electrical and communication works: installation and commissioning of household appliances, their repair and maintenance, connection cable television and the Internet;
• Plumbing works and repairs: replacement of taps and pipes, repair of the plumbing system, installation and sealing of plumbing, etc.;
• Repair and restoration work: wallpapering, linoleum flooring, whitewashing, installation of cornices, skirting boards, parquet sanding, furniture upholstery replacement, etc.;
• External and internal cleaning: household cleaning, removal and removal of garbage, facade washing of windows, dry cleaning of carpets and upholstered furniture;
• Carpentry work: assembly, disassembly and repair of cabinet furniture, fitting, hanging cabinets, tightening fasteners;
• Dismantling.

With the successful development of the business, the range of services offered can be expanded by “female” specialized jobs: nurses, housekeepers, cooks, governesses.

The target audience

An invited home master allows you to put your home in order without significant time and money, which can be in demand among the following population groups:

• single women and the elderly;
• young families with no experience in repair matters (especially plumbing and electrical work);
• women who will not constantly ask their husband to fix the taps or change the light bulb;
• men who are employed and do not have the time, desire or ability to make home repairs;
• children and grandchildren of lonely or elderly people who call the master when they themselves do not have the time, desire or opportunity to fulfill their grandmother's insistent request to replace the outlet.

Among the wide mass of potential customers, one can single out the key purchasing core: single women, elderly people and busy men.

Marketer's advice: you need to use the consumer preferences of different customer groups

Given the segmentation of the audience, it is worth dividing all your potential clients into groups and determining what exactly is the key point in choosing a master for each of the groups: his decency and punctuality, his efficiency, the cost of work or the availability of his own material. All received options include in the price list

In the development of the assortment and price portfolio, it is possible to take into account the turnkey service with a higher cost. This will be in demand among busy men who will be interested in the maximum independence of the performer and minimal contact. Elderly single people need attention and cheapness.

The actual implementation of the idea and its form

In order for the “Husband for an Hour” organization to have maximum efficiency, it is necessary to provide for all forms of consumer appeal: telephone, Internet, personal contact. And also it is necessary to use the potential of repairmen masters.

Main business formats for service company This:

• a single call center where you can get professional advice and leave a request to call a worker;
• an Internet site offering consumers to familiarize themselves with the terms of cooperation, the list of services and their cost;
• a repair box, where the repair and adjustment of those devices and structures will be carried out, the restoration of which at the client’s home is difficult - the client can come here himself and bring a faulty device (similar to RemBytTekhnika).

Marketer's tip: if you wish, you can open a repair and technical tool store.

A consumable for repair calls may be registered here. It is better to replenish the assortment with a variety of accessories, fasteners and insulating materials. In fact, the store can be located in the same place as the repair box.

Important business features

Since the business is based on the provision of services, the main feature of this idea is the absolute dependence on the professionalism and personal qualities of the executive staff. If the master is not polite or knowledgeable enough in the process of fulfilling the order, then the company risks losing a client.

Thus, when forming the state, special attention should be paid to the following:

• the level of competence of each employee, the availability of experience and positive recommendations;
• personal human qualities, punctuality, accuracy, attentiveness;
• no dependence on bad habits.

Marketer's advice: it is imperative to track the level of service

It is very important when working with personnel to carry out explanatory work, to introduce service quality standards, a service management system simultaneously with financial motivation and service quality control:

When providing electrical work, electricians must have the appropriate level of clearance and permits (certificates of passing attestation commission).

The second point to keep in mind is tight control of orders. This will eliminate requests "by the cash register" and increase the efficiency of work in general. It is carried out by organizing a dispatch service (call-center), through which the call and distribution of orders between the masters takes place.

Another key feature is competition in services. We must prepare for the fact that the market will have to be conquered and do this not with the help of dumping, but also with high-quality service and a long-term strategy.

Marketer's Tip: How to Determine the Level of Competition

Before entering the market with an offer, it is necessary to carefully look around and analyze the competitive environment and determine which of the existing players can be equal to (these may be foreign enterprises acting as a headliner), who will have to fight for the consumer, and who can not be considered as a threat.

It's nice to be a monopolist in the sphere or share a client with 1-2 enterprises, building up with the help of simple marketing tools(segmentation, branding, PR, etc.). But becoming a pioneer in the service sector is not easy enough, so you should prepare for the fact that there will be competition. To understand the degree of market saturation in the segment of pensioners, you can make simple calculations using the statistics of the number of disabled citizens:

For example, in city N the population is 300,000 inhabitants, respectively, in the city there are 100,000 pensioners, about a third of whom live independently (with an average family composition of 2.83 people). Those. about 35,000 people potentially require outside help every 3-5 months. That is, the monthly market capacity in the segment of disabled single citizens of the city of N is 7 thousand requests. This number is divided by all market operators, and we get the likely share and degree of competition.

Promotion channels

Given the scale and wide demand for services, promotion and sales channels should also be massive. This is, first of all, advertising campaign on outdoor media (billboards and citylights).

Franchises

Thanks to the popularization of such a business, franchises are already being offered by major pioneers of the idea in many regions of the country:

• "Husband for an hour" from the Nizhny Novgorod Consumer Service Service, Nizhny Novgorod Nizhny Novgorod
• Franchise "HUSBAND FOR AN HOUR" with training from scratch for 49,900 rubles. from the company "Edix", Voronezh
• Franchise "Home Master" with training from scratch for 165,000 rubles, Sochi

Nevertheless, this species business is so easy to organize that with the proper level of planning, it is quite possible to organize it yourself. At the same time, it is important to take into account key features, pluses and minuses indicated in the description of the idea.

Pricing

Let's draw a small price cut of similar services in megalopolises and regional cities, as well as, for comparison, in the Crimea:

Moscow

Tula:

Crimea, Simferopol:

Summary pricing table

On average, capital prices are far ahead of regional ones, which are comparable with each other. Installing a toilet, for example, in Moscow will be 6 times more expensive for the consumer than in Simferopol. This gap is justified by large distances and transport costs, as well as the level of prices for all services in large cities.

Moscow and Crimea are leading in the list of assortment services - all types of work are described in detail here, which should be noted, since for most clients it is important to see the specific cost of each work. On the site of the Tula company, we see only a generalized price list, which implies detailed contact with a consultant before making a call, which is not convenient for the consumer.

For a detailed regional comparison of prices, you can use these resources, where you can clearly see the real price range, which can have a “fork” of 500%. For example, in Moscow the price of painting services ranges from 550 rubles/hour to 3500 rubles/hour.

Project Summary

This type of business can be interesting and profitable only if three important components are observed:

1. Top level after-sales service.
2. Competent pricing and detuning from competitors.
3. Wide and high-quality promotion (advertising) of services.

The prospects of such services for the segment of Internet users can be easily justified by looking at the statistics of key queries in Yandex.

By registering as individual entrepreneurs, many Russian citizens begin to think about which sector of the national economy is best for developing their business.

If novice businessmen have an impressive start-up capital, they can "swing" at more serious projects that require large financial investments. In the event that small businesses have limited personal funds, they should turn their attention to less global business projects.

How to choose a business direction

Many entrepreneurs decide to develop their economic activity in the provision of public services. In order to actively expand your business in this direction, you need to familiarize yourself with some of the nuances, the use of which will allow you to smoothly bypass all the "pitfalls".

Even 20 years ago, enterprises providing personal services to the population worked, if not at a loss, then with a very small profit, which was enough only to cover current expenses.

Today situation in the market of household services has changed cardinally.

The general population began to trust companies whose professional activities make their life easier. In this regard, many representatives of small and medium-sized businesses began to develop more actively in this industry, offering Russian citizens well-designed and combined domestic services:

• leasing of any household appliances;
• cleaning service;
• repair and tailoring of clothes, shoes, bags and accessories;
• repair and restoration of furniture;
• maintenance of motor and automobile transport;
• repair of household appliances;
• delivery of correspondence, products, medicines, etc.;
• walking pets;
• manufacturing and repair jewelry etc.

Skillfully built business in the field of providing services to the population, very can quickly recoup all initial investments and will begin to bring regular profit to its owners.

The preparatory stage of creating a business

In order to select the appropriate business line, the Sole Proprietor must conduct a thorough monitoring of the local service market. main goal such research is to determine the most popular species that are in demand among the population.

When planning to develop their business activities in the field of personal services, a novice businessman must understand that he will have to:

• rent or buy a room in which all the necessary engineering communications will function,
• also need to purchase special equipment, tools and other equipment through which work and services will be performed.

If you plan to use your professional activity work employees, staff must be completed before opening.

Currently, there is a demand in the domestic market for the following services intended for the population:

• Photo services
  In order to provide this type of service, there is no need to rent a separate room, since all work on printing photos, editing videos, etc., can be done at home.

By regularly advertising in the media, the photographer will be able to find clients to whom, if necessary, he will go to the house.

• Private car wash
  To ensure the quality of the provision of such services to motorists, the entrepreneur must rent large garage in which you will need to install special washing equipment.

Also, a businessman will have to regularly purchase Consumables specifically designed for washing vehicles.

• Outdoor advertising
  An individual entrepreneur can be engaged in the manufacture of promotional products.

If he does not have the opportunity to purchase or rent printing equipment, at the final stage the process can be delegated to private printers.

• Car parking
  To work in this direction, the entrepreneur must have a piece of land that will be located within the city.

From the location of the land allotment will be directly depend on the profitability of this business.

• Tire fitting
  This kind of private business for decades does not lose its relevance. Every motorist sooner or later turns to such workshops, where specialists perform wheelbase maintenance.

To open a tire fitting, you will need a separate room in which you will need to install special equipment, as well as purchase tools and consumables for work.

• sewing workshop
  This line of business is ideal for the category of entrepreneurs who are familiar with the basics of sewing and knitting.

If necessary, a businessman can invite employees to cooperate with specialized education.

• Shuttle taxi
  Providing transport services the population can be carried out on the basis of a license or other permits. The entrepreneur must have special transport designed to carry passengers.

If a businessman's car park has several vehicles, he will have to hire hired workers who will perform the duties of drivers.

• Private kindergarten
  In recent years, private institutions have become very popular, in which highly qualified specialists are engaged in the upbringing of preschool children.

To open such a business, an entrepreneur needs to find a suitable premises that meets all sanitary and epidemiological standards. At a minimum, it should have several rooms, a catering unit, sanitary and utility rooms.

Specialists should be involved in working with children high level who have not only specialized education, but also extensive experience working with preschoolers. In such a children's institution, it is mandatory to work medical worker who, if necessary, will be able to provide emergency assistance to the child.

• Beauty saloon
  Many individual entrepreneurs are actively developing their business in this direction. Recently, among the representatives of the female half of the population, various cosmetic procedures have become very popular, helping to monitor their appearance.

To open a beauty salon, you will need a well-located room in which all communications necessary for the work of specialists should be connected.

To attract a wealthy clientele, an individual entrepreneur will have to buy expensive equipment, preferably unparalleled in the nearest salons of competitors.

As additional service a beauty salon can offer the public the services of a solarium, which is visited by young people with pleasure to acquire an artificial tan.

• Hostel
  Provide services to the public in the industry hotel business can be entrepreneurs who have in their personal possession real estate suitable for quadrature.

In order for the hostel to be more popular, it is necessary provide guests with comfortable living conditions: comfortable beds; a well-equipped kitchen where they can cook their own food; a sanitary room where you can carry out a set of hygiene procedures; safe or lockable chest in which residents can leave valuables, etc.

Business ideas: what services are in demand in a small town

It is much more difficult for novice businessmen living in small towns to develop own business. To be successful, they need choose the right business area demanded by the local population.

stable income in settlements with a small number of local residents, will be able to bring:

• bakery;
• establishments Catering, bars and cafeterias that adhere to the budgetary pricing policy;
• a hairdressing salon where people with any level of financial security can get a haircut or put their manicure in order;
• a pharmacy that has prices that are acceptable to a wide range of the population;
• a shoe shop that performs all types of repair work;
• atelier for tailoring;
• a fitness club, which has the necessary simulators and a variety of sports equipment;
• a veterinary clinic in which specialists are ready to cure any animals;
• a store, the assortment of which will consist of the consumer goods most in demand in the area, etc.

Any private business opening in small town , will not be able to bring "cosmic" income to its owner.

Despite this, with proper management of affairs, individual entrepreneur will be able get a stable profit, which is enough for him to live comfortably.

Conclusion

If a novice entrepreneur is eager to open his own business, but does not have a serious start-up capital, he should turn his attention to the provision of services to the population.

How you can make money on the provision of services to the population as an intermediary, see the video:

Having chosen the most relevant business direction, a businessman must make every effort to ensure that the services were of impeccable quality. Over time, he will have his own client base, the presence of which will provide a stable income.