home » Business from scratch » Income from a hotel in the Crimea. Is it worth starting a hotel business in Crimea? – Payback and seasonality are your enemies forever

Income from a hotel in the Crimea. Is it worth starting a hotel business in Crimea? – Payback and seasonality are your enemies forever

Older Crimeans remember the times when in coastal towns and cities any building, any piece of land “beared fruit” with a lot of money. Unpretentious - or rather, desperate to find a place under the sun, vacationers agreed to live on verandas, in sheds, on folding beds in gardens.

In the last 10-15 years of the Ukrainian past of Crimea, mini-hotels on the seashore were considered the most reliable investment of money for medium-sized businesses. Sometimes they built without looking back at the norms, amenities and comfort level - there would be four walls where beds could be placed. And the attitude to business was different: some worked legally, others were not going to come out of the shadows. The earned capital was perfectly kept as real estate, making a profit. But the last three years - with a decrease in the tourist flow and the reorientation of vacationers to health resorts and hotels with quality service - have changed the situation. Many owners of small hotels say that it is easier to close. And if the most pessimistic forecasts come true, then there will be nowhere for a poor vacationer to go on the peninsula.

There was a time…

The Crimean tourism business occupies a few percent of the total economy of Crimea: according to some estimates - 9%, according to others - does not reach 6%.

According to the Crimean Small Hotels Association, about 4,000 mini-hotels are officially registered in Crimea. Unofficially - twice as much. Their capacity, of course, is different, in some you can get by with two workers, in others ten will not be enough. It turns out that about 80-100 thousand employees are permanently or temporarily employed in the small hotel business.

From opinion polls of the Ministry of Tourism of Crimea, it is clear that more than half of the guests of the peninsula prefer small cozy hotels. This is what attracts tourists. In them, for the comfort of the vacationer, two maids, an administrator, a technician, and a cook are needed. As a result, the staff serving 30 rooms will have to spend 150-180 thousand per month on salaries. Public utilities will cost half as much, plus taxes and depreciation. And if the hotel is successful, then, with the cost of a room from a thousand rubles to two, it will bring about a million rubles a month. Great business- subject to constant loading.

But with a load of 40%, which hoteliers are now talking about, the income will be 600 thousand per month. We subtract half for expenses, the rest remains about a million to one and a half rubles for three brisk months. And this is the annual income of a sought-after programmer, a manager who does not need to invest in the development of infrastructure, repairs, advertising, expansion and comfort of the hotel. Small businesses don’t have the heart to work in such conditions, unless they raise the price. But this can be allowed, for example, in Yalta. Less visited cities only reduce the cost of recreation.

In 2016, at the end of August, there were already more than 4 million tourists on the counter of the Ministry of Tourism of the Republic of Kazakhstan, and this year, at the beginning of August, there were a third less of them. The hoteliers were unhappy with this state of affairs. Maybe we should close the hotel and not suffer?

“When the owners of these hotels calculate their losses at the end of the season, I think some will wonder whether to continue to maintain them,” says hostel owner in Sudak Natalya Kirichenko. “Now it cannot be said that a tourist will come to Crimea in any case. More and more costs. It is easier to get paid in some enterprise than to put in much more effort and get the same amount. Plus - fears from various checks. I see an outflow of various hotel construction projects. The general high cost and risks do not allow investing in this business.”

Natalya last year, the repair of premises with the replacement of furniture cost 6 million rubles. This is a long-term investment, after the number can be operated for 5-10 years. But this money needs to be raised.

For Tatiana Gailit The hospitality business is a life's work. In 2006, she organized the only travel company and real estate company in the Black Sea, she also has her own hotel. It's getting harder and harder to keep it.

“It's not about the cold weather and not about the remoteness of our region,” says Tatiana Gailit. — People go to Crimea from places where it is much colder. Flights to Crimea are 30% more expensive than to Turkey. It's cheaper to rest there. Now you should not talk about exorbitant prices in the Crimea. A standard double room with the necessary set of services, with three meals a day should cost at least 1100 rubles. This is the low price we keep. Vacationers come to us with an average stable income, but the Crimean prices for everything else - products, services - lead them into a stupor.

Completely immovable

So you can sell the hotel business? But finding a buyer has become almost impossible. The money that property owners want to receive in the sale seems too much in the current environment. But selling cheaper is also impractical. People become hostages of the situation.

The reason is obvious: in the crisis-ridden post-Soviet space, purchased land plots, apartments, houses, hotels replaced a bank deposit. Fear of being left with a bunch of worthless money pushed up prices in the real estate market. The same thing happened to Crimea three years ago, another uncertainty, the absence of a normal banking system, disorder in the cadastre increased demand. To this was added the resettlement and business trips of a large number of workers. And in such a situation less people they wanted to trade their untouchable stock if they did not go into exile. As a result, prices on the South Bank have increased by half and caught up with the prices of world capitals. For example, in the village of Gurzuf, the cost per square meter of a hotel for several rooms is within the range of 120 to 160 thousand rubles. In Yalta, this figure can be twice as high, which is comparable, for example, with Berlin or Moscow.

“Seeing this situation, people are in no hurry to invest in this business,” says the state of affairs. director consulting company in Yalta Vitaly Varman. - Naturally, the choice falls on more affordable investment options. Everyone is used to milking everything out of the hotel business, without bothering with the conditions. This is not conducive to investment. In addition, we, the Crimeans, are used to, since the market was international, to tie prices to the dollar, in foreign currency the value of real estate for the Russians turned out to be high. Therefore, real estate is not being traded.”

This also affects development. tourism business. Investors simply do not want to invest, and those who "invested" perceive the hotel as just a useful area, but not the main business.

“Many objects of the hotel business are put up for sale, but there is no demand for them,” Tatyana Gailit, director of a travel agency and real estate agency, says about a similar problem. “Although there are a little more buyers this summer, people have accumulated funds and in unstable times they simply invest in land, in real estate. This is frozen capital: in this situation, the owner does not inject anything into the development of the territory. Sales and some construction - maybe. But this does not affect general state affairs. People are just waiting to see how the market situation will change.”

Crimea is an interesting region: on the one hand, it has been one of the main resort areas of the country for over 100 years, on the other hand, despite its unique natural advantages (sea, mountains, air, etc.), the hotel real estate market is still in the stage of its formation. In a word, we can say that over 26 years of modern history, Crimea has been able to reach a new qualitative level.

According to the experts of the Diplomat Residence apartment complex, before the political changes of 2014, the number of international and domestic federal hotel operators was extremely small. Over the past 3 years after the referendum, the situation in Crimea, mainly in its southern part, has improved significantly. Many temporary accommodation facilities have passed official certification, hotel service which does not lag behind world standards.

Current situation, offer

According to the Ministry of Resorts and Tourism of Crimea, in total, 11 new facilities were opened in Crimea in 2016. It is noteworthy that 4 of them work on an all-inclusive basis ( new trend, which is gaining momentum in the Crimea). More than half of the discoveries were in the Greater Yalta region. And the total number of collective accommodation facilities is about 770, of which 409 are hotels of various formats, and the rest are sanatoriums, boarding houses, and facilities providing health-improving services.

According to experts of the Diplomat Residence apartment complex, the so-called Southern Coast of Crimea (South Coast) is the most popular among tourists: the cities of Yalta, Alupka, Alushta, Sudak and various villages adjoining them. In different periods of time, from 40% to 60% of all tourists coming to Crimea rest in this zone. It is natural that a significant share of the number of rooms is concentrated here, and an average higher price indicator for living compared to other areas of the peninsula.

A small number of hotels managed by international brands is partly due to the low “hype” of the peninsula in international relations. So, at the moment, from those presented in the region, one can single out such chains as: Best Western International (most hotels are located in North America) - Best Western Sevastopol hotel, Premier hotels and resorts (Ukrainian network) - Premier Palace Hotel Oreanda in Yalta, Russian network"Atelika" - hotel "Sea corner".

One of the last to enter the Crimea was the international hotel chain Rixos, which took over the management of the Mriya Resort & Spa complex, opened in 2014. "Primorsky Park", "Crimean Breeze", "Agora", located in Yalta or near it, as well as Riviera Sunrise Resort & SPA (former Radisson Resort & SPA) in Alushta.

The most demanded part of the South Coast is the territory of Greater Yalta. The total number of temporary accommodation facilities in this area is currently 113 units. (excluding mini-hotels and guest houses with less than 15 rooms), more than 13,000 rooms. More than 50% of the number of rooms is in sanatoriums and health-improving institutions. By the number of objects, more than half are various hotels. The largest of them (as well as on the entire peninsula) is the Yalta-Intourist hotel complex with a total number of rooms in the amount of 1,186 units.

Offer price

According to the experts of the Residence "Diplomat" apartment complex, the cost of living primarily differs depending on the type of place of temporary residence, the novelty and quality of construction, as well as the geographical location. In the high ("hot") season, which falls on July-August, the cost of accommodation is usually the maximum.

So, average cost for a standard double room in the highest quality hotel complexes in Big Yalta is 12,900 rubles per day. The maximum cost is fixed in Villa Elena Hotel & Residences - 28,395 rubles per day, and in the Premier Palace Hotel Oreanda and Mriya Resort & Spa complexes - about 17,500 rubles per day. In other hotels, the average room rate is about 5,600 rubles per day. It is interesting to note that the average cost of double accommodation in sanatoriums and boarding houses in this area is comparable - 5,300 rubles per day.

A significant part of the investments in the renovation of existing and construction of new hotel complexes over the past 15 years has come from large Russian companies. At the same time, the scale of investments was significantly reduced even during the crisis of 2008-2009. On the eve of it, about 15 hotel facilities were announced, many of which were subsequently frozen or postponed indefinitely.

After the annexation of the peninsula to Russia in 2014, not only Ukrainian investors, but also Ukrainian tourists left the hotel market. Thus, there was an almost complete reorientation of the tourist flow to visitors from other regions of Russia. At first, this led to a decrease in the number of tourist flows, but then the numbers recovered. If in 2015 the number of tourists amounted to about 46 million people, then in 2016 it has already grown to 5.6 million people. (of which 46.5% vacationed on the South Coast). With the increase in the share of Russian tourists, there is also an increase in demand for collective accommodation facilities.

Development of new facilities

The largest opening in the past three years was the commissioning of the five-star hotel complex Mriya Resort & Spa in August 2014. The project was initiated by Sberbank, and the British bureau of Norman Foster was involved in its architectural development. This project reconstruction of the territory of the former boarding house "Mriya" is a landmark not only for the South Coast, but for the entire Crimea. It was possible to attract the Turkish hotel operator Rixos, which had previously cooperated with Sberbank, to manage the facility.

According to the specialists of the Diplomat Residence, among other recent discoveries in the Greater Yalta region, the new buildings of the Yalta-Intourist and Palmira Palace hotels, commissioned in 2015, as well as the new Atlantida Hotel, together with a water park, should be noted. in 2015, and Azor Art Hotel in Livadia in 2016.

Among the promising projects, the Yalta Plaza apartment complex under construction, located in the center of Yalta, should be noted. Estimated construction completion date is the 2nd quarter of 2017.

Another potential site could be an investment recreational town in Koreiz, where the administration is preparing for privatization three neighboring state sanatoriums at once: Dyulber, Ai-Petri and Miskhor. Also at the investment forum in Sochi this year it became known that the structures of entrepreneur Igor Chaika are planning to implement a new hotel complex in the Crimea - on a free site, or on the basis of an existing facility. The second option is quite logical in the current realities, because. most of the plots of interest from an investment point of view have already been built up.

Development prospects

Speaking about the prospects for the development of the hotel market in the region, one should start, first of all, with the main factors constraining it. One of the key problems at the moment is transport accessibility. As such, there is no railway connection - it is possible to get to Anapa or Krasnodar, then on the "Single ticket" through the ferry. The same route for those traveling by private transport.

The planned opening of the Kerch Bridge in 2019 will be a key milestone in the development of Crimea, which will greatly facilitate the route to its resorts. In addition, the construction of the Tavrida highway from this bridge to Sevastopol will also improve transport logistics peninsulas. Another important stage in the development transport accessibility are works to expand and reconstruct the airport terminals in Simferopol, as well as in the future, consideration of the possibility of launching airports in the cities of Sevastopol and Kerch (worked until 2008). All these activities will increase the flow of visitors to the peninsula, whose potential, according to various estimates, is at the level of 8-10 million people a year.

It is also worth noting that the state of infrastructure, which has not yet been fully restored, is faced by a significant number of sanatoriums and hotels. To solve this problem, as in any large-scale development project, the coordinated work of both state structures and private investors is necessary. In particular, to work out these tasks, the program “Socio-economic development of the Republic of Crimea and the city of Sevastopol until 2020” was created.

It involves the allocation of five tourist and recreational clusters (Evpatoria, Saki, Leninsky district, Chernomorsky district, Koktebel), within which it is planned to create infrastructure facilities necessary for the tourism industry. According to this program, 22.5 billion rubles were allocated from the federal budget for their financing. At the same time, in all clusters, it is planned to allocate investment sites to attract private investment in the construction of infrastructure tourism facilities. According to available information, there are currently 22 investment project for a total amount of 15.8 billion rubles. In total, in 2016, about one hundred investment applications were considered for a total amount of about 80 billion rubles. (about half of the applications fell on the South Coast region). During the year, 21 agreements were signed in the field of development of resorts and tourism for 15.6 billion rubles.

Tatyana Mazaeva, Director of the Sales Department of the Diplomat Residence notes: “The implementation of large-scale government programs support for the tourism industry, as a rule, are of a long-term nature. What could be done in the current situation (for example, to increase the throughput of the airport and the crossing) has already been done. However, in the future, some significant changes in the hotel market are possible only after the completion of major infrastructure programs (such as the construction of the Kerch Bridge). In the current realities, each project must be weighed from various angles and its concept carefully worked out.

In a word, Crimea with its natural resource, unique and inimitable climate, as well as rich history is one of the most promising resort areas in Russia, and even throughout Eastern Europe. And in the future, with a competent, systematic approach, its potential will be realized in the coming years.

The competition "The best in the profession in the tourism industry" will improve the quality of tourism services provided in the Crimea. This was stated by a member of the regional competition commission for organizing and holding in 2016 regional stage All-Russian competition professional excellence workers in the tourism sector "The best by profession in the tourism industry" in the Republic of Kazakhstan, chairman of the board of the association ...

The construction of turnkey mini hotels in the Crimea, Sevastopol, Simferopol, Yalta is always in demand and relevant. This process requires quite large financial savings. That is why many people will be interested in the possibility of significant savings in the construction of a hotel or mini hotel for their own hotel business. In this article, you will learn how to properly organize construction, is it worth build a mini hotel from SIP panels and many other subtleties that will help you save a lot.

Prices for the construction of mini hotels in the Crimea

The price of building a mini hotel is formed from a number of factors. First of all, the cost will be affected total area, the number of floors, the choice of building technology and architectural features. A competent approach to organizing your own hotel business also involves choosing a site that will have a minimum slope and good access roads, all this will greatly contribute to reducing the overall cost of construction.

If you decide to order the construction of a mini hotel from a construction company, then you should clearly understand what equipment construction works and materials contains one or another commercial offer. Ideally, if the developer company offers you the whole complex construction services, starting from the selection and adaptation of the project to your needs and ending with the construction of the hotel itself, as well as landscape design adjacent territory.

Important!!! It should be assessed in different construction companies the same plan or project. A competent approach to the process of obtaining and comparing prices involves compiling terms of reference for the construction of a mini hotel. You can send your plan or project link to us via contact form, which is located on our resource. Be sure to describe the complete set - do you need exterior and interior decoration of a mini hotel, engineering networks (electricity, water supply, sewerage) and indicate all the main factors that you need.

How to choose the right mini hotel project

In order to optimize the cost of a mini-hotel, it is necessary choose the right project. Pay attention to the presence of bay windows, additional verandas and balconies and the presence of panoramic windows, as well as additional glazing. All this will increase the cost of building a mini hotel, a hotel in the Autonomous Republic of Crimea. But be careful, as all of the above brings individuality. But it is the author's approach that always attracts additional customers.

In any case, the choice of a mini-hotel project should be trusted to professionals who, working together with you, will help and save money where necessary and choose the right style for your own unique style of a mini-hotel, if necessary.

When working on the project of your own mini-hotel, you should understand that it is also important to take into account such subtleties as the height of the ceilings, whether it is worth making the second floor of your mini-hotel in the form of an attic, as well as how all engineering networks will be organized, and what level of finish you need .

The choice of a project for the construction of a mini hotel should also be based on the features of the landscape, location and shape. land plot. It is with this approach that you can take into account all the subtleties of your hotel business and make the building and interior of your hotel attractive and unforgettable for customers.

The choice of building technology - what is better to build a mini hotel in the Crimea, how to save

This question is perhaps the most extensive and diverse. And the decision on what building material is best to build a hotel building, a mini hotel is influenced by many different factors. It's no secret that in Crimea it is customary to build shell rock hotels- shell rock, as this stone is also called by the Crimeans. This is how mini hotels are built in Simferopol, Sevastopol, Yalta, Alushta, Feodosia, Kerch, Evpatoria and Sudak.

This is an excellent material, but if the building has more than two floors, then it must be built on the basis of a reinforced concrete frame, which will greatly increase your financial costs for building process. If you are not afraid of the price, then a monolithic frame filled with shell rock is reliable, warm and comfortable.

But not all people have enough money to build a building from shell rock into stone - a 400 mm wall. An alternative could be construction of a mini hotel in the Crimea from aerated concrete. It is lightweight and comfortable material. Any buildings made of aerated concrete blocks are also built on the basis of a monolithic reinforced concrete frame. The walls are obtained, almost perfectly smooth and do not require large expenditures for Finishing work.

But this is not the cheapest option either. In order to build a hotel at "half the price", pay attention to alternative materials. The possibility of significant savings is provided by the technology of panel-frame construction. This construction technique allows build a mini hotel from SIP panels in Crimea turnkey inexpensive, at least 30 -50% cheaper than in the construction of shell rock or aerated concrete. In addition to the low price, frame hotels have a number of other advantages over other building technologies.

From SIP panels you can build all year round, construction does not require expensive construction equipment, it is possible to work even without electricity, having only a generator, the construction time for a frame-type mini-hotel using SIP technology will be at least three times less than with capital construction.

Our advantages – DomLider Company

If you decide to build a mini hotel in the Crimea, we offer you A complex approach which includes not only free help in choosing a project and adapting it to your conditions, but also competent advice on choosing a construction technique that will be optimal for you.

DomLider Company in the construction market for over twenty years. During this time, we have built many private houses, offices, mini hotels and hotels on the Crimean peninsula. We have something to show our customers and something to be proud of in our professional activity. We build quickly, efficiently and at a reasonable price, which is formed taking into account a good quality level. We work with absolutely everyone building materials. Our assets include our own production of SIP panels in the Crimea, which allows us to give minimum prices for the construction of mini hotels and any other objects.

2016-07-05 13:46:42

Many Crimeans make money on vacationers - and often use every available square meter of available real estate for this. And if one has enough profit from renting a room or a small odnushka for a living, then some approach the business much more thoroughly, opening their own mini-hotels or, as they are also called, guest houses.

Starting investments in this business are quite understandable - a small house or cottage (rarely more than two floors), located on the first or second line from the sea, with a small area for organizing simple leisure and everyday life of tourists. But the costs of bringing such a "blank" into a marketable condition can be quite comparable with the costs of acquiring a future hotel, because this will include not only general construction and finishing work, but also a complete arrangement of rooms, including furniture, household appliances, dishes and linen as well as landscaping. Mini-hotels that care about their customers try to personalize the elements of leisure as much as possible - i.e. calculate a separate gazebo, barbecue, entrance group for each room.

At the same time, despite the fact that modern hotels with a capacity of 50 to 100 rooms and a range of year-round services (spa, indoor pools and sports grounds) stand out against the background of the general decrepit room stock of Crimea, small guest houses with up to 20 rooms incur lower costs, because they do not need to be classified for "stardom", issue a safety passport, or register with the Federal Migration Service.

The average profitability of guest houses and mini-hotels in Crimea fluctuates around 20-25%, but can be significantly higher if it is a "family" business, when most customer service work is carried out by one family. Then, at full load during the season, the revenue can be more than 200 thousand rubles. per month.

Added 2016-07-05 to the Real Estate Analytics section in Crimea

All articles about real estate in Crimea

The state residence in the Crimean Foros is strongly associated with the isolation of the first and last president of the USSR Mikhail Gorbachev during the 1991 coup. After the collapse of one country and the birth of a new one, the dacha, where either he was imprisoned, or the “mineral secretary” was holed up, was almost forgotten - and in vain, because the complex on the southern coast of the peninsula played a significant role in the events of 25 years ago.

Each tourist planning a vacation in Crimea chooses from three main accommodation options - large hotels and sanatoriums built back in Soviet times, apartments and rooms for Crimeans renting them out by the day, or rooms in private mini-hotels and guest houses built in the last 5 -10 years. Why, then, every year more and more Russians discover the segment of mini-hotels and what are they - the best guest houses in Crimea?

A conversation between two tourists. First: "I will retire, I will sell an apartment in Moscow - I will move to Yalta." Second:“Will you buy an apartment here, live on a pension and go to the beach every day?” First: "No. I’ll buy a plot, build a house and open a hotel - in the summer I’ll rent rooms like you. It's not a dusty thing, but how much they tear up. And then a local lady entered the conversation. After 30 seconds, it became clear that she was from the category that is her own employer, and her business is a mini-hotel in the Crimea. After another 5 minutes, the Muscovite, judging by the expression on his face, plans for retirement began to change. And after another 10 minutes, two tourists retreated, saying that it would be better to come to the peninsula to stay for a summer month. No no! The lady behaved extremely correctly and politely, she was charming and sweet, but she "cooled" the dreamers with sums. More precisely, the phrase - “By April, you will have none of the money you have earned and, most likely, you will have to get into debt to prepare the house for the new season! Or do something else."

In order. Indeed, many are absolutely sure that the ideal business in Crimea is the hotel industry. They are not mistaken, but at the same time, however, they do not see the ins and outs of this case. Naturally, an ignorant person who has lived in good hotel a couple of weeks, good service, in comfortable conditions and should not think about the "rough work" on which all this grandeur rests. One sees the overall picture, largely dictated by one's own wallet and fees "for admission". According to statistics: last season, the average tourist spent from 30 to 50 thousand rubles for 14 days of rest on the peninsula. Most of this amount went to pay, dryly speaking, beds. The average price for a room in a hotel, mini-hotel, etc., depending on the class, varies in Crimea from 1 thousand rubles to 3500 rubles per day (there are higher, but this is a different level). Will you say a lot? "Yes" - for a holiday-maker, but ...

I have 6 double rooms near Alushta in a mini-hotel. I charge 1,000 rubles per day in the off-season, 1,500 rubles per room in May and October, and 2,500 rubles in the period June-September. Mandatory services at the same time - cleaning, bedding, Internet and TV, breakfast. Plus, our guests have free use of the parking lot, barbecue area, swimming pool and children's playground. For a small additional fee, we prepare lunches and dinners, wash the clothes of the guests, rent five scooters, — says Elena (the same lady who disappointed the dreamer tourist).— I have seven service personnel. Five maids, an administrator who also deals with other household and organizational issues, a cook - he also handles purchases. There is also me - I do accounting, and my husband - on it a plot, a garden and a pool. There is no driver, we drive our own cars, but we pay for the consumption of gasoline. People, as a rule, start visiting us from the May holidays, and leave en masse in mid-October. In the off-season, we have occupancy, at best, 25%. We rent two rooms for 30 thousand rubles a month to regular customers, like ordinary apartments. And all this kind of "off season" we, of course, keep the hotel in order. So, we work to live. You can't make millions. We work to receive a salary - on average, it is 20-25 thousand rubles. We pay taxes - our company is registered. My husband and I, being the owners, do not chic. And closer to the beginning of the new season, as a rule, we go to zero in terms of free amounts.Here's a no-brainer for you.

Elena and her husband started their business 10 years ago by selling two parental apartments in Sevastopol. The construction of a mini-hotel, as well as its further development, turned out to be comparable in cost to the amount for which a good plot in the coastal zone was bought. Did the investment pay off? No. The payback period, experts already say, is 12-16 years. The main problem is the short season. And this problem is not only mini-hotels. In an equal position with them are larger hotels, of a higher class, whose fund is 50-100 rooms. Even if their average check» from guests per day is two-three-four times more than in mini-hotels. The situation is understandable - the costs also grow proportionally.

Let's note such, for example, an item of expenses of medium and large hotels, which their "junior" colleagues most often do not have, like professional equipment. And it's not just about the equipment in the rooms - TVs, air conditioners, hair dryers, etc. We are talking about the technology that ensures the functioning of the accommodation facility as such. Professional equipment for the kitchen, for cleaning premises and adjacent areas, industrial laundry equipment is a vital necessity. Not just a good tone and pride - "here we have it!". No! It must be all there. Otherwise, it is impossible to compete in the market, - experts emphasize.

There is also such a moment, most of the mini-hotels in the Crimea (Elena and her husband in this regard are rather an exception than general rule) prefer to remain "in the shadows". They act according to the scheme - "relatives came for the summer, what to pay for?". Medium and large hotels, of course, cannot afford such “familyness”, therefore they are open to all controlling authorities with all the ensuing financial consequences. In particular, with regard to the article “staff salaries” (unless, of course, the owner is respectable and we behave with employees in good faith). And they don't have a long season. At the same time, the requirements, according to the classification (“star rating”), are higher for such hotels. Many “survive” by hosting various conferences, seminars, and corporate events during the off-season.

So, is the level of investment attractiveness of the hotel industry in Crimea too high? Experts are not categorical. They say that there are many "pluses" and no less "minuses". TO positive moments undoubtedly include - prospects. Domestic tourism is gaining momentum, in addition, more and more foreigners come to Crimea. True, in order to reach this very “plus”, it is necessary to comply with the conditions for the development of the hotel market: increase the level of service, abandon the psychology of “arrived - they will pay, where will they go”, increase the technical base, improve the number of rooms, etc. But with the obvious "minuses" - a short season, in the first place - to fight, rethinking business strategies, it is unlikely to succeed. For example, with all the declared desire of the authorities of the peninsula to make Crimea a year-round resort, this is unlikely to happen in the near future. There is no clear concept, whatever one may say, but so far.

Should private investors now enter the hotel market of the peninsula? We do not take into account major players, we are talking about those who, like our heroes, Muscovite tourists, are thinking of starting a “mini-hotel business”. Experts urge the expediency of such an idea to think hard about two simple reasons: building a hotel on the peninsula will now cost 30-50% more than on the mainland. Construction in the Crimea, until the Kerch bridge is put into operation, is extremely expensive pleasure. At the same time, in order to "promote" the business, "acquire" customers, find your "chip" and overtake competitors, it will take another 2-4 years of titanic efforts, accompanied by constant financial injections.

But! For those who are not afraid of difficulties, experts remind: the crisis opens up a lot of opportunities for action. And many established businessmen will confirm that there is no better time to enter the market when it is “sausage”. Starting now, it will be possible to meet the future, in which the same infrastructure issues will be resolved, fully armed. After all, the hotel business is not a toy for the season, but a long-term project. Although, of course, in the current realities, from hope to despair is a step. And to calculate when it will be done is almost impossible.