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How to name a landscaping and landscaping company. Name of landscaping and fertilizer firm

Today, landscape design is a very competitive environment. By doing a search (Internet, media, recommendations), you will come across a large number of offers. Everything is clear with the recommendations - you can see the already implemented project with your own eyes, learn about the team working on the site ... But still, you should take the time to search and try to find "your" company. Perhaps you will find a more interesting option.

But what about the Internet and the media? Familiarize yourself with advertising in magazines, newspapers, billboard advertising, "walk" on the Internet. Select 15-20 companies you like, look at the site, study the portfolio, check out the prices. You should not blindly trust companies that are in the very first positions - this is most likely the competent work of people "promoting" the site.

Too much low price- also not a guarantee of quality work. You may have come across a firm that expects to carry out your project, and therefore plans to add that price to further expenses (where's the savings?). Perhaps the person you are working with underestimates himself, and having a wide range of knowledge (architecture, dendrology, drawing, engineering) underestimates himself. Perhaps the designer does not have sufficient knowledge of the subject.

Do not be afraid if the company does not have an office. This is not a drawback, most of the work takes place "on the sites" and there is no need to rent an office (after all, the cost of it "falls" on your costs).

What artist should you not work with?

landscaping department in construction organization. There is only one answer - everyone should mind their own business.
"Multistants". Firms that do everything in a row and not according to their profile (and landscape, and knitting brooms, and felting felt boots).
If the company does not have a website. In our age scientific and technological progress any self-respecting company should have at least a page on the Internet.
with large companies. They work like a conveyor belt. The main task is to get as many customers as possible, because a big company “wants to eat more”. And, as a rule, there is no one responsible for anything;
Shabashniks. Everything is clear here - no guarantee.

Naturally, all this is not an axiom, but some recommendations in choosing a performer.

We invite you to carefully familiarize yourself with the landscape projects we have implemented and with the company. Order a site project or landscape design in the DILS studio - right choice! We take our work responsibly and have been creating dream gardens since 2006 Garden center. Growing and selling plants Designing automatic irrigation Construction of gazebos, barbecues Garden care Landscape lighting project Drainage system project

Today, landscape design is a very competitive environment. By doing a search (Internet, media, recommendations), you will come across a large number of offers. With the recommendations, everything is clear - you can see the already implemented project with your own eyes, learn about the team working on the site ... But still ...

Landscaping a site is a great way to turn a boring backyard space into a piece of paradise in which you want to stay as long as possible. Landscaping the territory on your own will take quite a long time, besides, the result may not match your expectations, so...

The purpose of landscape design is to turn an empty and nondescript area into a piece of paradise filled with incredible harmony and some special feeling of calm and serenity. If you want to transform your site in Gorki-2 in this way, you can contact us and we will develop a specially...

Type of company activity:

balzhik.com.ua - our old site, now we want to create a brand.

We are a small company that is engaged in landscape design from design to implementation (turnkey). The most important thing is the idea, we create new concepts, not just landscaping. We build caves, huge terraces, we try to bring modern and new trends. We work with quality and results.

Description of products/services: Landscaping, full range of services. Waterfalls, caves, cable cars. We produce designer lamps, architectural elements.

Target audience portrait: Men and women, couples, age from 30-50 years old, officials and businessmen, modern successful people with a developed outlook.

Specify the closest competitors: http://anturag.com.ua/ http://topiar.ua/

Describe the main competitive advantages: A good portfolio, only with photographs of our objects, all work from the project to implementation was carried out by us, mobility and flexibility, we work seven days a week and on holidays, we can easily come to the object at night, ( private business, aimed only at high-quality results, we work in different regions)

Experience in the implementation of incredible projects, modernity, globality, the author's approach and supervision of the implementation of the project. All our clients are word of mouth, which speaks of high quality, reliability and success.

We are constantly published in landscape and construction magazines, we develop ourselves in the seminars of "world luminaries"

Sales regions: Ukraine and abroad. Emphasis on the Kyiv region.

Creative concept: The main thing is the idea. We consider it the most important global idea garden (not mechanical landscaping of thujas along the fence). Creation of original, not similar gardens, for owners, with bold ideas but for life.

What should be in the title? NOT commonplace names of trees and garden terms. Maybe just a cool word ;)

It should be easy to hear, so that it can be dictated over the phone and used in audio advertising, so that a person can enter it correctly and find our company.

Is it possible to tie up some fictional character?

Writing language? English Russian Ukrainian

Word Count: A short name that is easy to pronounce and write on T-shirts. Which could be associated with us. Cool, aggressive, modern name. Without banality and tenderness. Leading brand. Modern.

Additional information: We have a small team, people working only for themselves, all people are professionals, all their own equipment, dear) Young, active, cheerful, unbanal, we love extraordinary, "not like everyone else"

Best regards (Lesha and Lena)

Update February 8, 2016

The name may not mean anything. Abbreviation, etc.

Nothing banal, about the name of plants, and the words green, etc. ... Read the TK

The name of the new company is no less important than the prestigious appearance For business man. It creates the first impression of the organization, a successful and memorable name increases the client base. Do not overestimate its importance - without quality, a suitable price and other components, the name itself will not make the enterprise popular.

Nevertheless, this issue should not be postponed or taken lightly, since this is one of the main parts of the PR image of any company, which should be handled by people of appropriate qualifications, knowing the rules marketing and not devoid of creativity.

Types of names

Any enterprise can have one to six titles. But only one of them is compulsory– full company name in Russian . Based on the term, it becomes clear that this should be a full name containing the phrase "Society with Limited Liability”, written in Cyrillic, in compliance with the rules of the Russian language.

Also to full name there are a number of others requirements:

mandatory name should not have English words, except in Russian transcription, foreign characters, some prefixes like "VIP";
it is not allowed to use obscene words or any word forms that discredit any part or social group the population, just as violating the rules of morality and ethics;
a prerequisite is uniqueness, that is, a company with such a name should not be in Rosreestr;
you can not insert the names of foreign countries;
without special permission, it is forbidden to use the word "Russia" and all derivative (single-root) words, as well as the names of the subjects of the Russian Federation, settlements, authorities, the words "Federal" and other similar words.

Other than the official business name, other forms are optional and some of the requirements do not apply to them. Such an “alternative” may be an abbreviated name, a full name in English (subject to international standards) For foreign market and abbreviated in English. A short name in any language of the peoples of Russia is allowed.

Legal aspects

Regulation of the activity of any organization takes place in accordance with the legislation of the Russian Federation. IN Civil Code there is article 54, the content of which affects the name, location and legal address organizations. In addition, the fifth paragraph indicates that the full company name of the legal entity is indicated in founding document and in the One state register legal entities(Unified State Register of Legal Entities).

The name is officially approved by the enterprise at the time of state registration.

The uniqueness of the name is another prerequisite. However, at the time of the emergence of a legal entity, a repetition is not ruled out. You can verify the uniqueness using a special service available on the Internet, which is called the "search service in the Unified State Register of Legal Entities" at egrul.nalog.ru.

If two firms have exactly the same names and they are engaged in similar activities, the previously formed company may require a change of name from the second in court.

How to come up with a company name yourself

Anyone who decides to solve this problem on their own needs to rely on the rules of marketing, the Russian language and, of course, a creative approach.

What you need to keep in mind when choosing the name of your organization:

Reflection of the scope of the company. If necessary, the name should indicate what exactly the company does or the product it produces, for example, Plumbing Planet.
Internet Oriented. It's no secret that a person solves most of his problems through search engines. Therefore, you need to make sure that, for the corresponding query, the firm is high enough in the list of answers and does not have consonant (identical) names with firms in the same list.
positive effect. The word (phrase) should evoke neutral or positive associations, without negativity and ambiguity.
Ease. Make sure the name is easy to read, pronounce and remember. You should not go too far with abbreviations, few people want to contact the RPKZL company without knowing what it does.
The absence of unnecessary hyperbole (exaggeration). It would be a mistake to call an average establishment a big word, especially if the essence does not match the name. These include "elite", "royal", "empire" and other similar epithets.
The right combination of beautiful, one might say, fabulous words and pragmatism. In this case, much depends on the specific activity.
No hint of more large organization . Many entrepreneurs sin this way by creating twins of large holdings with a consonant name in order to attract additional customers at the expense of the name of a senior competitor. At one time, the twins "Abibas", "Neike", "BucksstarsCoffee" were known. Beware of the craze introduced after Apple's success of using "i" at the beginning of a name to prevent something like "iBank" "iCoffee" or "iWheels" from coming out.

Suitable for most areas standard naming rules, which do not differ in rich imagination, but have already been tested by time:

names (own, relatives), folded syllables from names or surnames, with and without prepositions;
surname, in which the ending "-ov" changes to "-off" or a surname with the addition of "and K", "and Ko", "and partners";
activity/product abbreviations or made up of the first letters of various words;
geographical names (reservoir, mountains, street);
category of activity, types of services.

How to choose a name for your company, you can learn from this video.

Examples by field of activity

For organizations, different names are suitable depending on the type of services provided and the scope. Below are examples of such names that can be considered successful.

Trade. For trading company it is important to point out the wide choice, the quality of the product and possibly specific types goods. Example: "Alliance" - speaks of a wide range, "Planet of Wallpaper" - about the sphere.
Construction. The use of single-root words, professions, the use of objects will do. Example: "BigStroy", "Foreman", "New House".
Transport, cargo transportation. In this area, speed, power and expeditionary component are important. Example: Fast and Furious, Outpost, Ural-Logistic.
Public catering. The widest flight of fantasy and room for experimentation is provided specifically for enterprises. Catering. From the banal "At Maxim's" and "Georgian Dinner" to the direct "Rainbow of Taste", "Sweet Paradise" and "Wine City". The main condition is memorability and the absence of repulsive factors.
Construction of oil and gas wells . A serious industry requires a serious campaign. The name should inspire confidence and reliability. Often there are such letter combinations as "gas", "oil", "oil", "tech", "resource". Example: "Sakha-Oil", "Gazbank" or "Producer".
Medicine. Medical terms and words related to the industry will sound good. Example: Hippocrates Medical Center, Emergency Surgery Clinic, Vision+.
Consulting. Any firm that advises on important legal matters, should inspire confidence with one name, talk about involvement in the law and high level knowledge. Example: "Hand of Themis", "Partner", "Legal Adviser".
Tourism. When people think of tourism, they think of sun, sea, flight and vacation. This is what the name of the travel agency should inspire. For international tours, English words are also not uncommon. If the company specializes in last minute deals, this must also be indicated. Example: "Fire tours", "AsiaFly", "Let's fly", "Open the Earth".
car service. The most common prefix is "Auto". If we are talking about about the tire and wheel service, the appropriate word is added. Example: "Altai-Auto", "Tires and wheels", "Siberian tuning".
Furniture. Furniture manufacturing and implementation is an expensive and important business, which means that the name plays an important role. It should attract and speak of grandiosity and elitism, the use of certain styles is not excluded. Example: "Exclusive furniture", "Loft-Classic", "Sofa empire".

For those looking for a relatively neutral and simple name, here is an alphabetical listing of some of the names:

Proper use of creativity

Often, in pursuit of originality and attracting attention, many companies fantasize about the topic of the name, sometimes coming to an amazing result. One of the toy stores children's creativity regretted two letters, calling himself "Y" LLC.

The Moscow supplier of sand and gravel did not even change the letter, creating a resounding Ooo LLC. The travel agency "A go away" seems to call with its name for incredible journeys and accomplishments. In Zelenograd, there are incredibly positive installers of engineering equipment working in LLC "EVERYTHING WILL BE COOL!!!".

Another innovative way name your legal entity according to Feng Shui. According to this theory, the name should contain a vector of development, it should not be capacious (3-5 letters) and, preferably, start with a vowel.

Uniqueness and humor, of course, can attract a client base, but you need to be aware that humor is inappropriate in some areas, so be careful with it.

Directions for creating successful company names

A consonant name indicating the type of activity will be an ideal option for companies with great prospects. It should be 1-2 simple words. Consonance with famous brands negatively affect profits and may lead to litigation for copyright infringement.

It is important to understand that Omsk Furniture will not be in demand in Moscow.

Attention

Everything that can decorate a house and bring comfort to its owner (furniture, decor salons) will be among them. Success is guaranteed to beauty salons, clothing, cosmetologists, medical centers.

Venus will help in development. Six reflects the ideal of human perfection.
SEVEN - elite. It is favorable for expensive shops and elite clubs, companies with unusual and expensive products.

Info

Suitable for travel companies with exotic resorts or unusual forms of recreation. The star patron will be Neptune, symbolizing the spiritual and cultural basis of things.

EIGHT - the patron of large financial companies with big cash flow.

Brings good luck to banks, accounting and audit companies. Saturn will help, combining the ultimate materialism and infinity.

NINE will help charitable organizations, private educational organizations. Suitable for psychological rehabilitation centers and practicing psychologists.

The specialization of our company is not only the installation of a lawn, whether it is rolled or sowing (hydroseeding method), but also the provision of a full range of quality services in the field of landscaping and landscaping using modern materials and technologies.