Download a business plan for paid medical services. Deciding on a concept
Starting your own business is the cherished dream of many people who want to have a stable, and most importantly, decent income. However, in order to manage personal business, one desire is not enough, a clear and competent plan is needed, the adherence to which must be rigorous. 
Here we will talk with you about how to open your own medical center. In Russia, such institutions are very popular, so the business described here will be relevant. However, no undertaking will be successful without proper planning. So in business, accurate and detailed business plan- the key to success in your business endeavors. As you may have guessed, here we will talk about the business plan of the medical center.
The very first steps
Before, you need to solve a number of organizational issues. First of all, you have to decide on several questions, the answers to which will determine the direction of your business. you must clearly understand what services your center should provide: only diagnostic or also therapeutic. Be sure to decide on the profile of your institution: will it provide services in one specific area (for example, vision) or will it become a comprehensive medical center. Decide on the blocks of your institution. For example, will there be a hospital in it, what departments will there be, etc.
After all the issues described above are resolved, you will have a complete understanding of what your future business project should be. Next, you are required to carry out a painstaking analytical work aimed at identifying the following factors:
- demand for the services you offer in a particular area;
- saturation of the market with similar services in the area you have chosen;
- information about competitors. Find out as much information about them as possible. Find out their positive and negative sides;
- information about medical services that are popular in a particular area.
Various statistical data, specialized publications, as well as information provided by the authorities will help you to find out this information.
Summing up what your first steps should be, it should be noted that the most important thing that you must do is to determine the format of your activities and the services that you will provide. You should also accurately represent your clientele: who are these people, what is their income, what are the requests and requirements for service.
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Professional staff
In order for your medical institution to work properly and be popular with the population, it is worthwhile to especially scrupulously approach the issue of hiring staff. It goes without saying that every employee of the medical center should be a master of his craft, since your organization will be responsible for the health and life of people.
The functioning of any medical institution impossible without the following employees:
- center director;
- Chief Accountant;
- Chief Engineer;
- nurse;
- housewife sister.
List of qualified medical staff is compiled based on the direction of your medical or diagnostic institution. Only having decided on the parameters that this business plan describes in its first part, we can talk about the full staff.
It is worth saying a few words about the wages you will need to pay your employees. So, the director of such an institution receives around 1800-2000 conventional units. Payment for the work of the chief accountant will pull on 1500-1700 USD. e. The chief engineer will work for a salary of 1500 c.u. e. Nurses and housewives receive an average of 1200 to 1400 conventional units. It is clear that the most costly item of expenditure related to wages will be the accrual of money to qualified medical staff.
Thus, even the salary of the minimum staff will cost you an amount approaching 20,000 conventional units.
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Initial expense
Before you open a medical center, you have to invest a significant amount of money in this enterprise. Expenses are assumed for many items, among which the remuneration of employees is not the largest. In addition to deductions to various funds and tax payments, you will have to allocate money for:
This list includes the main items of expenditure that are mandatory in any medical institution. However, for each of the centers of a similar orientation, there are additional items of expenditure, depending on the profile of a particular center. Competent development of this part is a guarantee that the business plan of the medical center will turn out to be really holistic and viable.
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Services rendered and payback
The payback of the medical center is not a matter of one month. You will have to work hard and hard for several years before your brainchild begins to bring tangible profits. However, after the moment of self-sufficiency comes, you will be truly satisfied with the fruits of your labor.
First of all, before you start calculating the payback of a medical institution, you should determine your pricing policy. Pricing is subject to certain rules, which are established by the legislation of the Russian Federation.
The calculation of the price of a particular service or product (in our case, a service) is made according to the established formula: Price = (Cost + Profit) x VAT. That is, based on this formula, the price for a particular service should be formed according to the cost of the service itself. The expected profit is added to the cost of the service, and the final price is already formed based on the value of value added tax. It is also worth noting that, according to Russian legislation paid medical services are exempt from paying taxes.
When calculating the cost of a particular medical service, the following costs are taken into account:
- material costs. Maintenance and maintenance of computer centers, server rooms, various equipment. Expenses for the maintenance of the building and various premises;
- wages for specialists and other personnel. Payroll for both medical and nursing staff. Remuneration of management staff;
- contributions to various social funds. These include the pension fund, health insurance fund, social insurance fund and others;
- costs provided for depreciation;
- additional expenses. Payment for certificates utilities, services. Taxes, payments, all kinds of fees. Rent for a particular space.
As you might guess, the calculation of all expenses and planned income is perhaps the most painstaking part of what we call a business plan. The future owner of a medical institution will have to show all his mathematical abilities and knowledge of economics and finance during the preparation of this part of the business plan.
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Advertising and promotion of your services
Any business plan, without an item in it reflecting the advertising campaign of the opening organization, will be incomplete. Advertising and promotion of a product or service is the main factor that will attract customers to your company. And as it is not difficult to guess, without a constant flow of customers, the medical center will be idle, which will significantly affect the profitability of this enterprise.
It depends only on you what the advertisement of your medical center will be. It is possible to invent and bring to life a full-scale promotion with the involvement of a huge number of marketing specialists, or you can be satisfied with submitting ads to newspapers, television and print advertising booklets. In any case, your marketing policy should be placed in a business plan.
scale advertising campaign depends on many factors, including the presence of competitors in the area that you have chosen to open your medical institution. It is clear that in the absence of any more or less worthy competitor, the need for large spending on advertising disappears. It will be enough to conduct an information campaign, the effect of which is simply to notify potential customers about the appearance of your medical institution. This state of affairs should be included in the business plan.
The situation is completely different if you have competitors. To attract customers to your side, you will need to show miracles of ingenuity and present your services with better side. Such a campaign can mean anything, such as an open day at the time your center is commissioned. There are truly a lot of options, and this is a topic for a separate article.
A medical center as a business requires very large investments in the initial stages. But as the company operates, costs are already decreasing, and profits, with the right approach, are growing. The business plan of the medical center below can be used as a basis for making calculations, because the costs will directly depend on the specialization and type of your organization.
Medical center business plan: calculations and important points
The main costs when opening this kind of business are premises and equipment. And often the second comes out many times more expensive than the building itself. But first things first.
Video: How to open honey. center!
Video: how to open your own medical center! Part 2.
Range of services
The medical center can provide diagnostic services for diseases (tests, consultations, x-rays, etc.) or treat (hospital ward, dental office, surgery, etc.). And can provide both types of services at once. What your medical center will do is up to you. If you don't know what to base your decision on, then try to analyze your competitors. The types of services that they do not have, it is logical to provide in your medical center.
By the way, monoprofile centers that specialize in one type of activity (analysis, gynecology, etc.) also function well. The opening of such a medical center will reduce start-up costs. And at each stage, you can increase 1-2 new services.
Here we will consider the option with a medical center that provides several services at once.
Location and premises
We recommend choosing a seat in residential area. Firstly, renting or buying a room will cost you much less. Secondly, you will be able to focus on a narrow potential audience - residents of nearby areas. By the way, not all types of services will be allowed to be provided to a medical center located in a residential building. For example, it will not be possible to equip an X-ray room here.
It is better, of course, if the center is located in a separate building. Although, a small area is enough for a single-industry center. Make sure in advance that the voltage of the electrical network in the rented building is suitable for the equipment that will be located in the center. Except medical offices you will definitely need:
- staff quarters;
- toilet room;
- reception;
- Waiting hall.
Together, all this will amount to about 25m 2, but when drawing up a business plan for a medical center, it is worth considering specific cases. For example, one toilet room will not be enough for a two-story center. The area of each office will depend on the nature of the purpose, as well as on the requirements for obtaining a license. By the way, the height of the ceilings also plays a role - it must be at least 3m.
Given the requirements for medical facilities, it is better to build a center from scratch. Purchase of 100m 2 in Moscow (the most high prices on the ground right here) will cost you 300 000 rubles. It costs about 2,000,000 rubles. Internal renovation and finishing - 1,000,000 rubles.
Equipment and furniture
For equipment, you will have to pay a considerable amount, because in this area it is important to make correct diagnoses and effectively treat patients. Then they will come again and again.
As for small appliances for professional and private use, their manufacturers often hold promotions. Under its terms, you are given a free kit to work during the promotional period. For example, glucometers with test strips.
In the medical center with an area of 90m 2, about 8 rooms can be equipped on each floor. Below are the average hardware costs for the most requested services:
- Dental office — 700,000 rubles
- Gynecologist's office - 250,000 rubles
- Andrologist's office – 60,000 rubles
- Massage room - 60,000 rubles
- Neurologist's office - 60,000 rubles
- Ultrasound room - 3,200,000
- Nephrologist's office - 120,000 rubles
- ECG room - 140,000 rubles
Total: 4 590 000 rubles
Staff
Your clients will come to the doctors. And you want to come to good doctors again and again. Therefore, pay great attention to the selection of personnel. And from the point of view of formalities, in the ranks of your specialists, all doctors must be with the necessary certificates confirming their level of professionalism.
In our case, we need 8 specialists, 1 cleaning lady, 2 administrators. Wage for each of the specialists in their field will be about 40,000 rubles. The average payment for cleaning services is 10,000, and for administrators - 15,000 rubles each. Don't forget about tax deductions for employees. Total turns out 449 000 rubles per month.
Licensing
For the legal operation of a medical center, you must have licenses for all types of activities. Moreover, for each service you will have to obtain a license separately. When issuing a license, the authorities will examine your premises for compliance with sanitary standards, as well as the qualifications of your employees and the suitability of the equipment used. The process is quite laborious, you have to run. But it's worth it.
Public utilities
for a two-story medical center with with total area in 160m 2 will be about 15 000 rubles.
Franchise Medical Center
Many large commercial medical centers are willing to sell you a franchise for one of the services or the entire range. Usually the price does not include equipment, but you are given the official right to introduce yourself on behalf of a well-known medical center. This will greatly increase your competitiveness and create a certain level of trust for your customers. Franchise cost without equipment from 100 000 rubles and higher.
Of the advantages of buying a franchise for a medical center, mentoring can also be noted. When buying a franchise from a firm, you can get advice on issues of interest to you from the practicing side. For people who are not sufficiently versed in this field of activity, this can play a decisive role.
counting
Initial costs:
- Land, construction and repair - 3,300 million rubles
- Equipment - 4,590 million rubles
- Franchise - 100,000 rubles
Total: RUB 7,990,000
Monthly costs:
- Staff - 449,000 rubles
- Utilities - 15,000 rubles
- Consumables for the work of doctors - 100,000 rubles
Total: 564 000 rub
On average, such a medical center can receive about 100 people per day. Considering average cost medical services, average monthly income at full load will be about 1,600,000 rubles. Profit - 1,036,000 rubles.
Even 10 years ago, few people believed that private medical centers would not only be in demand, but would also bring good profits to their creators. However, the reality is that every year more and more people make a choice in favor of paid clinics. This means that this direction is not only profitable at the current time, but also has great prospects for income growth in the future.
The attractiveness of this type of business has led to high competition in the paid medical services market. Nevertheless, there are free niches in this market, and they can be successfully mastered. Naturally, people far from the field of medicine have doubts:
Is it worth it to enter this market without special education?
Initial investment amount to 8,089,038 rubles.
Break even achieved in 5 months.
Payback period ranges from 18 months.
2. Description of the business, product or service
Service list
An approximate list of services of the center of gynecology and women's health:
- scheduled preventive examination;
- treatment of diseases of the pelvic organs;
- treatment of infections and sexually transmitted diseases;
- planning and preparation for pregnancy;
- pregnancy management;
- colposcopy;
- all types of ultrasound;
- pill abortion;
- post-abortion follow-up.
Demand factors
Service and Maintenance
When building the reputation of a medical center, the main task is to create trust among the client. The quality of service plays a special role in this. A good medical center is distinguished by the competence and courtesy of each of the employees, from the center administrator to the head physician. A person should already understand from the first call to the center that he is talking to professionals in their field.
Regardless of which area of medicine you choose as your main specialization, the cycle of services for the client should be closed. This means that in your center the patient can go through everything. necessary procedures from initial visit to diagnosis and subsequent treatment. At the same time, he does not need to contact third-party medical organizations behind additional services. Therefore, your center should offer not only specialist consultations, but also sampling, diagnostics and other procedures necessary for a complete examination of the patient.
Center opening hours
Working hours of the medical center: Monday - Friday from 08:00 to 20:00; Saturday - from 10:00 to 17:00; Sunday - by appointment only.
3. Description of the market
Potential client portrait
When forming a portrait of a potential client, the following criteria are taken into account: gender, age category, employment, lifestyle, marital status, presence of children. For a gynecology center, CA is described as follows: an active woman aged 23 to 45, working, having children, or planning to have them.
For multidisciplinary medical centers, the structure of the target audience is more complex. In any case, all potential clients of medical centers have one common factor, prompting to make a choice in favor of a paid medical institution: this is the reluctance to visit public clinics.
This factor can be explained by various reasons:
- Lack of free time due to high employment;
- Unprofessionalism of employees of public clinics;
- Low quality of service in public medical institutions;
- Inability to get an appointment with a specialist without a referral;
- A long queue when making an appointment, the inability to make an appointment by phone / Internet;
- Lengthy examination process;
- Other reasons.
A customer survey and further analysis of the main reasons for contacting customers will be useful for the formation of a company's work policy and main competitive advantages.
The policy of working with clients depends on the needs and expectations of your target audience.
Expectations of clients after applying to a paid medical institution:
- One hundred percent professionalism of the team of doctors - making the correct diagnosis;
- High level of service: high-quality and polite service from the stage of the first appointment to the discharge of the client;
- Speed of work: organization of all activities of a comprehensive examination in the shortest possible time;
- Convenience of the location of the center: availability of parking and public transport stops;
- Optimal cost of services, competitive prices.
Thanks to a clear list of client needs, you can determine the optimal appointment hours for specialists to better reach the target audience. It will be most convenient for your patients to visit the center after work, on weekends, or at lunchtime. Exceptions are highly qualified specialists with a full record for several days/weeks in advance. The hours of their reception depend on the individual schedule of the specialist.
Based on these findings, it is possible to form an approximate grid of appointments for gynecologists in your medical center, provided that the center is open from 08:00 to 20:00
Management of pregnancy | Procedural |
analyzes |
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Monday | From 08-00 to 20:00 | From 08-00 to 20:00 |
|||
From 9-00 to 11-00 | day off | day off | From 08-00 to 20:00 | From 08-00 to 20:00 |
|
day off | From 15:00 to 17:00 | From 12-00 to 14-00 | From 08-00 to 20:00 | From 08-00 to 20:00 |
|
From 13:00 to 17:00 | day off | day off | From 08-00 to 20:00 | From 08-00 to 20:00 |
|
From 11:00 to 14:00 | From 17:00 to 19:00 | From 17:00 to 20:00 | From 08-00 to 20:00 | From 08-00 to 20:00 |
|
day off | From 15:00 to 17:00 | From 10-00 to 12-00 | From 10-00 to 17-00 | From 10-00 to 17-00 |
This diagram is an example. In any case, your center should have an on-call doctor to manage appointments even if there are no appointments.
In order for your medical center to stand out against the background of a highly competitive environment, it is necessary to take into account all the motivating factors of your target audience. Excellent service, a conscientious attitude to your work and a clear fulfillment of your obligations will allow you to increase the number of regular patients.
Medical center SWOT analysis
Strengths of the project | Weaknesses of projects |
|
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Project Opportunities | Project Threats |
|
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4. Sales and Marketing
Stimulation of sales, increasing the loyalty of regular customers and others marketing moves will help your center not only recoup the costs, but also bring profit to its owner.
Service sales
5. Production plan
First of all, you need to decide what the list of services of your center will consist of, and this is possible only after choosing the specialization of your center.
You can choose a specialization according to the following criteria:
- location (the center will be located next to a polyclinic in which this specialist is absent or there are many complaints about him);
- personnel policy (you can hire a doctor with good professional experience, many years of practice, as well as your own client base);
- personal experience (as a patient, you know and understand that this particular niche in your city is free or will be in constant demand).
The bulk of patients will come to doctors of a certain specialization chosen by you as the main direction, the rest of the specialists should competently supplement the list of services of your center. For example, in order to provide a full range of services under the Pregnancy Management program, you will need to introduce the services of a mammologist, endocrinologist, etc.
The second step after determining the specialization of your center for you will be the selection of premises.
When choosing a room, you can be guided by SanPin 2.1.3.2630-10, which describes in detail the requirements for the size of the room, layout and decoration.
For example, for a medical center that specializes in gynecology and women's health, you need to focus on the following area of \u200b\u200bthe room:
- hall and reception area -12 sq.m,
- wardrobe - 6 sq.m,
- bathroom - 8 sq.m,
- reception waiting area - 10-12 sq.m,
- examination room - 16-18 sq.m,
- ultrasonic research room - 20-22 sq.m,
- treatment room - 16-18 sq.m,
- staff room - 14-16 sq.m,
- sterilization room - 6 sq.m,
- storage room for cleaning equipment - 3 sq.m,
- director's office - 10 sq.m,
- chief doctor's office - 10 sq.m.
Summing up all the numbers, we get about 150 sq.m.
At the same time, you need to pay attention not only to the area and location, but also to the following criteria: the voltage of the electrical network (380 kW for the ultrasound machine), the presence of natural light. It is desirable that the premises be located in a non-residential building. If, nevertheless, the center will be located in a residential building, take this factor into account when purchasing equipment (for example, you will not be allowed to install X-ray or MRI in a residential building). Renting a room will cost you about 120,000 rubles per month.
The decoration of the premises should be carried out with environmentally friendly, fireproof and washable materials. For all materials used in the repair and decoration of the center, keep certificates of conformity fire safety. To obtain a license, you will need to obtain a sanitary and epidemiological conclusion for the premises, so take care to conclude an agreement with the laundry for the washing of personnel overalls, as well as an agreement on deratization and disinfection of the center’s premises. To issue a sanitary-epidemiological conclusion, you must contact the appropriate institution with an application for an inspection. At least 300,000 rubles must be allocated for the repair and decoration of the premises.
The premises have been selected, now it is necessary to determine the legal entity and the taxation system. For a medical center, it is better to choose the following organizational and legal form: LLC (a company with limited liability). OKVED code - 85.11.1 (Activities of hospitals general profile and specialized). In order to save time for the company registration procedure, it is better to use the services of a lawyer with experience and experience in the field of medicine. The preferred taxation regime is STS 15% "income minus expenses". However, when choosing a taxation system, pay attention to the expenditure side of your budget. If you own the health center premises, your costs may be relatively small. Therefore, you are better off paying the government 6% with gross income organizations.
The next step is to recruit medical staff. You will have to conclude employment contracts with the chief doctor of the clinic and the chief accountant in advance, since their copies must be attached to the package of documents for obtaining a license. In addition, the chief physician of your center must decide on the equipment that must be available.
Next, you need to decide on the equipment and medical furniture. If you decide to purchase used equipment, keep the following in mind: you will need to present certificates and passports for each device when obtaining a license. It is better to purchase new equipment, because in this case your company will have a good discount on the purchase Supplies and medical instruments. Investment in equipment is the main part of the investment, which is approximately equal to 6 500 000 rubles.
When the above steps are completed, you need to move on to the most important thing - obtaining a license.
For this you will need the following documents:
- LLC Charter
- Order addressed to the General Director
- Order addressed to the chief accountant
- OGRN, GRN, TIN, statistics codes
- Extract from the Unified State Register of Legal Entities
- Payment order for the payment of state duty (2600 rubles)
- Sanitary and epidemiological conclusion
- Documents on the education of the chief physician and other specialists (diplomas, certificates, etc.)
- Employment contract concluded in the name of the head physician
- Rental agreement for premises or certificate of ownership
- List of material and technical equipment (list of equipment, contract for Maintenance, act of commissioning)
- List of medical instruments
- List of medical furniture
- Inventory book in shape
- Certificates and registration certificates for equipment (autoclave, sterilizer, bactericidal lamp, tonometer).
After obtaining a license, you can open a center to receive the first patients.
6. Organizational structure
The organizational structure of the medical center can be represented in the form of this table. Next, we will look at each category in more detail.
Director
Responsible for the smooth operation of the center. Including responsibility for the risks associated with the work of the center in general and doctors in particular. Pick up this employee with all thoroughness, because it is he who will be indicated in the license to carry out activities to provide medical services.
Working hours from Monday to Friday from 08:00 to 17:00. Saturday - from 10:00 to 14:00.
Salary - 50 000 rubles per month.
Deputy Director for Finance (Chief Accountant)
Supervises the work of accounting, conducts inventories, carries out financial analytics enterprise activities.
Salary - 30 000 rubles per month.
Deputy Director for Technical Issues (Chief Physician)
It is desirable that this position be filled by the most qualified specialist in your clinic. With its impeccable reputation, it will create the status of your medical center. That is why continuous professional development, academic degree, as well as the organizational skills of the chief physician - these are your competitive advantages. This specialist should also have a certain immunity when dealing with pharmaceutical companies, be able to lobby for the interests of patients. Thanks to the communication skills of the chief physician, your medical center can have maximum discounts on the latest drugs.
Working hours: on weekdays from 08:00 to 17:00.
Medical staff (doctors)
All specialists of your center must have a diploma of medical education, work experience of at least 3 years, excellent reviews from clients. For effective work doctors of your center need to constantly improve their skills, and you must provide them with everything in this matter the necessary conditions: financial incentives, specialized literature.
Working hours: individual.
Salary - 40,000 rubles.
Paramedical personnel (nurses)
Since it is the nurse who interacts with the client the most, she must be competent, polite and tolerant towards each patient. Experience and positive references previous place work is mandatory pre-conclusion conditions employment contract. The number of paramedical personnel is determined on the basis of 1:2, where the first figure is the number of doctors in the center.
Schedule: 2 working days after 2 days off, working hours: from 08:00 to 20:00.
Salary - 25,000 rubles per month.
Junior medical staff (nurse)
Ensures cleanliness and order in all areas of the center.
Schedule: 2 working days after 2 days off. Opening hours - from 08:00 to 20:00.
Deputy Director for Technical Issues (Chief Engineer)
Equipment, lighting and other technical matters should be under the jurisdiction of one person. Of course, maintenance of specific medical equipment should be carried out by hired specialists. However, the control over the health of the equipment, the search for workers and the management of the troubleshooting process should be carried out by the chief engineer. Besides, minor faults that do not require the intervention of specialists are solved by this employee independently.
The engineer's work schedule is on weekdays from 08:00 to 17:00.
Salary - 25,000 rubles.
Registry (administrators)
At the initial stage of opening the center, these employees have many responsibilities: taking calls, recording patients, informing doctors about appointments, meeting patients. Therefore, it is necessary to carefully monitor their workload: if at the initial stage of work administrators can even replace the cashier, then when the center reaches its full capacity, all these duties should be shared by three employees: administrator, cashier, receptionist.
Administrator work schedule: 2 days off after 2 working days, working hours - from 08:00 to 20:00.
Salary - 18,000 rubles.
Cashier (cashier)
Reception Money in patients on the basis of documents, accounting of funds and collection. Schedule: 2 working days after 2 days off. Opening hours - from 08:00 to 20:00.
Until recently, it seemed that the business medical care will not be in demand by the population, because it is difficult to compete with a powerful system of free medicine. However, more and more people are willing to turn to private doctors. Therefore, the question of how to open a medical center is becoming increasingly popular. At proper organization affairs this business can bring not only moral satisfaction, but also material rewards.
Who can run a medical business
It is generally accepted that only people with higher medical education can create a clinic. Of course, having experience and specialized knowledge will be a plus for you. But when planning, and even when you begin to draw up a business plan for a medical center, the skills of a talented manager and organizer will be much more needed. Often the founders are people who had nothing to do with medicine before. Except as patients.
Another option for the development of events is the organization of a clinic at the initiative of an insurance company dealing with medical insurance.
In any case, the creation of a private clinic is a titanic work. There are a number of conditions that must be met. It's a licensing fee permits. All restrictions are designed to protect people. It is dangerous to admit to treatment those who are not able to monitor the quality of medical care provided. That is why the opening of a medical center will require you to take a responsible approach and comply with all established sanitary and legal standards.
Business form
When opening a center, they usually go through the procedure of establishing a limited liability company. This is somewhat more complicated than creating an IP.
It is necessary to prepare the articles of association of the LLC, memorandum of association, collect the amount of the authorized capital, register in unified register legal entities. And pay the state duty established for the registration of LLC.
Of course, you need to register with tax office by choosing the appropriate taxation system.
Profile definition
Before you open a medical center, determine the areas that will be represented in it.
Of course, it is easier to opt for a narrow profile: dentistry, for example, or cosmetology. It is more difficult to get licensed for broad-based institutions. But on the other hand, you will be able to provide a whole range of services in the future.
However, the development of related areas in medicine can be included in your strategic development plan.
We license the medical business
Now more about the procedure for obtaining a license. Please note that each of the selected areas of service provision is subject to licensing. Therefore, it is important at the preliminary stage to outline the range of these same services.
To complete the procedure, collect required documents, references. Papers are collected for each type of future medical services.
In the process, it will be necessary to confirm the availability of a room that meets all the requirements, provide a list necessary equipment. Accompanying certificates are required for devices.
When passing the licensing, it is necessary to confirm the qualifications of the medical personnel who will receive visitors to the clinic.
If you intend to give patients sick leave, another licensing procedure should be carried out.
Package of permits
In general, the package of documents that you must have on hand before opening a private medical center is very voluminous. It includes the following papers:
- Permission from Rospotrebnadzor. It establishes the compliance of the premises you have chosen with the sanitary and epidemiological standards adopted for medical institutions.
- Developed regulation on production control.
- Contracts for disinsection, disinfection, deratization.
- Contracts for the export, disposal of waste, including hazardous.
- Contract for the disposal of fluorescent, neon, quartz lamps.
Waste management issues should be addressed as a whole. It is unacceptable to get rid of them in the standard way. Higher hazard waste must be handled with even greater care.
Accustom yourself and your staff to careful record keeping right away. Sign contracts with dry cleaners, laundries. It will also be necessary before opening a private medical clinic to resolve all issues with the fire inspection.
We select a place and a room
It is clear that the place that you define for your center should be close to public transport stops. It is unlikely that your future patients will enjoy the long walk to you from the stopping point.
Ideal location in the city center. This will make it easier to find you. Few people will go to look for you in the suburbs. Not everyone has time and personal transport.
In the business plan of the medical center, include a financial reserve for arranging the premises for the purpose of providing medical services. It will be better if you rent a separate building (it will be possible to avoid possible claims from neighbors).
When determining the required space, again, your calculations on the approval of the main areas of activity will be useful. So you will clearly understand how many cabinets you need to open. It will be clear to you how many square meters are needed to accommodate the purchased equipment so that there are no complaints about non-compliance with sanitary standards.
When starting x-rays, magnetic resonance imaging, scanning, additional re-equipment of the premises must be carried out in accordance with safety regulations.
Purchase of equipment
The biggest expense before starting a private medical clinic is buying everything necessary equipment. As mentioned above, the list of devices and devices is directly dependent on the chosen specialization.
If you are planning to launch a narrow-profile medical institution, then your task is somewhat simplified. In the case of multidisciplinary, extensive purchasing lists will have to be prepared.
It is better to discuss and approve the list of necessary equipment with specialists. They will tell you which models to order, in what configuration.
Don't forget small tools. It is also systematically purchased. Be sure to install devices for disinfection of premises and tools.
Sometimes it is rational to equip your own small laundry and dry cleaning, especially if your plans include organizing a hospital.
All devices must be certified. Do not buy equipment from unverified suppliers. Then there are service issues. Contact official dealers or directly to manufacturers. As a rule, in these cases you are offered technical support and assistance in installation and training.
Staff
Finding highly qualified specialists is what you need to open a medical center. Patients appreciate the work of doctors. They turn to paid clinic hoping to find attentive, sensitive professionals there. It is dissatisfaction with the quality of services that turns people away from free medicine. Most patients who go to a private clinic complain about the indifferent treatment of their problems in municipal hospitals.
When selecting staff for a job, ask applicants to show a diploma, certificates, check for categories and titles. Also, ask for recommendations and reviews. Find out how their work was treated by patients and colleagues in the same place.
Be sure to find out if the specialist knows how to handle the equipment that you purchased.
In addition to doctors, you will need to staff the staff of nurses and nurses. You will also need administrative staff. It is important to hire friendly and non-confrontational registrars. They are the first to meet visitors, forming a positive image of your clinic in them.
The state also needs an accountant to keep records. It is more complex for an LLC than for an individual entrepreneur.
How profitable is the medical business
As you already understood, a substantial amount of expenses will need to be paid into the business plan of the medical center. At the same time, in the future, you will also have to bear the monthly expenses for the maintenance of the clinic and the salaries of staff.
Will there be a benefit? If you manage to attract and keep a steady flow of patients (about 50 visitors per day), then the monthly revenue could well be about 20 million rubles. This is if average check will be equal to an average of 1000 rubles.
Undoubtedly, in some cases, the load can "float". But with a good reputation, competent doctors and attentive junior staff, you will only increase your client base. This will allow you to return the money spent and get income.
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