Food trade is perhaps one of the most popular areas in our country. Many say that people save on different things, but they will always buy food. The way it is. In this article, we will look at a sample grocery store business plan. It is worth considering that the demand for this group of goods also generates huge competition among entrepreneurs, so be prepared for the fact that you will have to constantly fight for a “place in the sun” in this business.

It is worth saying that the profitability of the grocery business is about 25%. You can start with a large amount and serious investments, as well as with minimal costs.

The general format of the outlet

In short, here you can make a classification of options for starting this business. In your grocery store business plan, you will need to clearly define all these nuances and clearly know your next plan of action.

1. Store size. It's one thing when you open a small outlet for 30 - 45 sq.m. and second, when you launch a grocery supermarket. In general, in our country there are several types of such stores:

- hypermarkets and supermarkets. This outlets, whose area is from 500 sq.m. and higher. Usually this niche is occupied by large retail chains: Auchan, Pyaterochka, Silpo and others.

- grocery stores and "standard" grocery stores. This is the usual format for all of us, the size of such points reaches 300 sq.m. And it starts from 90 sq.m.

- small shops near the house. Such a business is also developing normally, its main customers are those people who do not want to go to the supermarket for bread and a pack of sour cream, but can easily buy everything near their home without any problems.

- outlets with food products in the market. This is the cheapest investment point of view, but also enough competitive look. Since dozens of such points are usually concentrated in one place on the market, it remains either to reduce prices or to constantly have a fresh assortment of products (compared to other sellers) to fight competition.

2. Service Format. Will you have a self-service store, which involves the purchase of all equipment, from carts to surveillance cameras, or will customer service take place according to the classic scheme from behind the counter.

So, in our case, we will take as a basis a small grocery store located in residential area cities. Working hours from 8:00 to 23:00. Designed for low and middle income people. Estimated attendance of the store - 70 people per day.

room

At the second stage after registration as self employed you will need to find a room. When compiling a business plan for a grocery store, immediately indicate the size of the store, after that, start searching. It is advisable to take an area from 40 to 90 sq.m. These are the numbers for small shop in the sleeping area. If the goods are sold from the counter, then you can look at the premises and, starting from 30 sq.m. Keep in mind that a large amount of space will be occupied by racks, shelves and refrigeration equipment. You should leave enough space for customers so that they do not crowd one after another.

When choosing a location, you should first of all look at the flow of people (passability) near this point in a particular microdistrict. Renting a room in the back of the yard, where no one will notice you, is not worth it - this is a deliberately failed idea.

Also, pay attention to repairs. He must be! In order to open a grocery store, you will need to deal with SES and firefighters, and without normal repairs, they will not give permission to trade. Found a great place in a crowded place, but without renovation? It will have to be done, perhaps try to negotiate with the owner that you will make repairs at the cost of the rent or at least part of it.

Planning is also important. If you are developing a business plan for a self-service grocery store, then you will need to correctly position the cash registers and the shopping area. Install cameras. Some of the products can be sold from the counter, and the most popular ones can be put on self-service.

The entire assortment and racks should be divided into sections according to areas, for example, the meat department, bakery products, cereals, vegetables, sweets, etc. This will help customers find products in your store more conveniently. Don't forget about related products: toilet paper, detergents, matches, disposable tableware And so on.

Grocery store equipment

Don't skimp on equipment. Part of the equipment, for example, refrigerators, can be rented for a start, then you can buy all your own.

Below is a list basic equipment which you will need:

• Racks and shelves - up to $3000;
• Freezer - $1000/piece;
• Refrigeration equipment - up to $2000;
• Showcases - about $1300;
• Cash register - $400;
• Electronic scales - $500 - $700

Focus on well-known manufacturers of equipment, do not save. They will work 24 hours a day.

Where to look for suppliers?

In today's economy, suppliers of goods will find you themselves. As a rule, immediately after the opening of the store, you will be visited by sales representatives, and offer certain group goods. Some of them can be found by talking to people who have already established businesses in other areas of your city.

There is another option - this is the purchase of goods in wholesale grocery markets. As a rule, there you can get goods a little cheaper than the suppliers offer, plus the choice is usually much wider.

At first, you will need to work on a prepaid basis. If you successfully cooperate with suppliers, some of them will give their products for sale.

How to choose an assortment?

When drawing up a business plan for a grocery store, special attention should be paid to the assortment. First of all, you need to draw up a portrait of the buyer. People with what level of income live in your area, and what goods should prevail in this case. Usually, all the main product groups are imported at the start, and already in the process of work for several months, the assortment is added, and something even leaves the shelves. So, for example, it will be possible to expand the range of vegetables, or bread from various manufacturers.

Staff

You will need 4 salespeople with shift work. Vendors will need to be trained to use cash register. And it is best to draw up a clear instruction on customer service. These step by step instructions applied in most large networks grocery stores.

Security guards will be needed if there is self-service to protect yourself from attempts to steal.

Accountant, you can hire a person who will keep accounts, or outsource.

Salaries for employees are set in the amount of a fixed salary, without a percentage of revenue.

When promoting a grocery store, you need to apply special marketing methods.

1. Signboard and windows. Your store should stand out from the mass of gray buildings. The name should be easy to remember.
2. Discounts on a specific product or group of products. You can arrange discounts on goods every week, people will get used to this and will go to you to take something else at a promotional price, a habit is developed.
3. Unique product. It might be an inexpensive meal. own production, the presence of fish of your own salting, etc. Think, when drawing up a business plan for a small grocery store, for example, what kind of "chips" you can offer your customers.

Sample financial plan

The approximate total cost is $15,000 - $17,000.

Revenue from the store for the month - $ 7,000.

The average markup is 30%.

Net profit - $1200 - $1300.

Payback - 1.5 years.

Alexey Zhumataev

Store business plan

Good day! Today in the article we will talk about how to open your store and compose typical business plan shop.

Due to many requests, I will write today typical store business plan, despite the fact that I already wrote an article, there are still many questions, one of them.

Before writing the article, as always, I turned to the Great Yandex TOP10, for some reason now this search engine does not really like my site. But she loves my old site biz911.ru too much and you probably guessed that it is he who heads the list and is in the TOP1 place.

It is difficult to criticize yourself, and there is nothing to criticize - the article is actually good, although several misunderstandings of the search engine itself were revealed:

• I searched for the query “Business plan for a store”, I ended up with a business plan for a clothing store;
• The article was written in 2014 before the crisis and the shake-up with the dollar. Old article, no longer relevant even for clothes. The type of activity has changed since OKVED has changed and, most importantly, all calculations can be thrown into the trash, since prices have soared by 40% -100% and, of course, information about the opening of the store is no longer relevant.

It's kind of like a preface to an article about opening your own store. So we fix the situation and write sample business plan for opening a store.

You may legitimately ask why the typical one? Yes, it’s very simple, there are so many directions in trade that for 10 years I myself will write stores on topics that visitors to the site and VK groups ask. The whole month is scheduled ahead and I write them as much as possible.

How to open a store from scratch

The first thing that the future entrepreneur must decide is which one, or rather what store he wants to open. In other words, which business idea in trade the entrepreneur wants to realize.

Idea for opening a shop

How do you understand ideas for opening a shop thousands and you somehow need to decide what kind of products your store will sell.

Last update:  02/17/2020

Reading time: 24 min. | Views: 40308

Hello, dear readers of the Internet magazine about money "RichPro.ru"! This article will talk about how to write a business plan. This publication is a direct instruction for action that will allow you to turn a raw business idea into a confident one. step by step plan to achieve a clear goal.

We'll consider:

• What is a business plan and why is it needed;
• How to draw up a business plan;
• How to structure it and write it yourself;
• Ready-made business plans for small businesses - examples and samples with calculations.

At the end of the topic, we will show the main mistakes of novice entrepreneurs. There will be a lot of arguments in favor of creating quality And thoughtful business plan that will bring the realization of your idea and success affairs in the future.

Also, this article will provide examples of finished works that you can simply use, or you can take as a basis for developing your project. Ready examples submitted business plans download for free.

In addition, we will answer the most frequently asked questions and clarify why not everyone writes a business plan, if it is so necessary.

So, let's start in order!

The structure of the business plan and the content of its main sections - a step-by-step guide to compiling it

1. How to write a business plan: detailed instructions on how to write it yourself 📝

7. Conclusion + related video 🎥

For every entrepreneur who wants to develop himself and develop his business, a business plan is very important. He performs many responsible functions that no other person is able to do differently.

With it, you can get financial support and open, develop your business much earlier than you can collect a significant amount for the business.

Investors generally react positively to a good, thoughtful, error-free business plan, as they see it as a way to make easy money with all the troubles invented and described.

In addition, even before the establishment opens, you see what awaits you. What risks are possible, what solution algorithms will be relevant in a given situation. This is not only investor-friendly information, but also the right plan if you get into trouble yourself. In the end, if the calculation of risks is too daunting, you can remake a little, transform the general idea to reduce them.

Creation good business plan is an excellent solution for finding investments and developing your own action algorithms even in the most difficult situations, which are more than enough in business.

That is why, in addition to their own efforts it is worth using "other people's brains". A business plan includes many sections and calculations, research and knowledge, only with successful operation, with which success can be achieved.

The ideal option would be to study all aspects on your own. To do this, it is not enough to sit and read the relevant literature. It is worth changing the circle of communication, turning to courses and trainings, finding specialists for consultations on certain issues. That's the only way really figure it out in the situation and dispel all your doubts and delusions.

A business plan is worth writing for many reasons, however home is a clear algorithm of actions by which you can quickly get from point A(your current position, full of hopes and fears) to point B(in which you will already be the owner of your own successful business stable and regular income). This is the first step towards fulfilling the dream and the confident status of the middle class.

If you still have questions, then perhaps you will find the answers to them in the video: "How to write a business plan (for yourself and investors)".

That's all we have. We wish everyone good luck in business! We will also be grateful for your comments on this article, share your opinions, ask questions on the topic of the publication.

Dear site visitors, below is an example of a grocery store business plan with economic calculations. This document was compiled by professionals in the field of business planning, calculations were prepared using software product Excel, thanks to which the business plan itself and calculations can be used to adapt to your project, wherever it is being prepared - to a bank, for a private investor or for internal use in a company.

If you have any questions or you do not find the section you need, or you have questions about its preparation or formation of calculations, you can always contact us via mail, the VKontakte group or by leaving a comment on the business plan.

Summary

Purpose: opening of a grocery store in the "At Home" format in the city of Krasnoyarsk.

Tasks: supplying residents of the nearby area with food, opening profitable store products in major city- the center of the Krasnoyarsk Territory.

Initiator of the project

The initiator of the project is a private individual who already has 3 grocery stores of a similar type at his disposal. The entrepreneur has experience in this business more than 5 years, and the outlets at his disposal have a profit during the entire period of work.

Investment costs

To open a retail outlet, investments in the amount of 1,400 thousand rubles will be required, which will be used to repair the premises and purchase equipment. In connection with the existing established relationships with suppliers, the entrepreneur has the opportunity to receive products with a delay, which on average for all product groups is 15 days. This will prevent you from investing money in working capital.

The distribution of investments by areas is presented in the following table:

Project financing

The opening of the store will be financed from two sources:

• own funds of the project initiator - 50% of the total amount of investments
• bank loan - 50% of the total investment amount

It is planned that a bank loan will be provided for a period of 5 years at 19% per annum secured by the initiator's own outlet with an annuity loan repayment schedule. total amount the loan will amount to 700 thousand rubles.

Project payback indicators

Based on the estimated costs and income of the grocery store, as well as on the basis of the prerequisites that will be discussed later in the financial part of the business plan, a model for calculating the payback of the project was built. The main payback indicators are presented below:

• inflation - 10%;
• simple payback period - 4.6 years;
• discounted payback period - 5.6 years;
• NPV - 1,363 thousand rubles;

These payback indicators indicate a high return on investment Money in the opening of a grocery store and the high attractiveness of the project for investors.

Product Suppliers

Due to the small area of ​​the store being opened, it is not possible to place all possible suppliers of products on the shelf. In this regard, in each product group, it is supposed to select one or two of the largest suppliers-manufacturers of products and work with him. The main suppliers have already been identified and work is already underway with them in other stores of the chain. Due to the growth in the volume of purchases, negotiations are planned to increase the discount from the base price from some suppliers.

The store will try to work directly with product manufacturers, but if the manufacturer is not present in the city or does not work directly with small shops or has less profitable terms deliveries, the store will work from wholesale companies offering this product.

Products

To date, the range of products in the stores of the network is quite stable and allows you to get the most profit. A similar assortment is planned to be laid out in the new store. It will include:

• vegetables fruits;
• cigarettes.

Showcases with impulse goods are planned to be placed near the cash desks.

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Investment plan

Investment size

The volume of investments is 1,400 thousand rubles. of which 900 thousand rubles. will go to repair the premises and bring it up to SES requirements, and 500 thousand rubles. will be used to purchase equipment. The table below provides a more detailed breakdown of investment costs:

Name of work/purchase of equipment	Qty	Price	Sum
Repair work		550 000,00	550 000,00
		150 000,00	150 000,00
Laying water supply and sewerage		50 000,00	50 000,00
		50 000,00	50 000,00
Pad computer networks		50 000,00	50 000,00
Making a sign		50 000,00	50 000,00
Acquisition of refrigeration equipment, including:
banet	2	25 000,00	50 000,00
Low temperature chest	4	15 000,00	60 000,00
Refrigerator for soft drinks	2	17 000,00	34 000,00
Acquisition commercial equipment, including:
rack	20	4 000,00	80 000,00
shelves	10	1 000,00	10 000,00
Acquisition of cash terminals	2	40 000,00	80 000,00
Installation of refrigeration equipment		30 000,00	30 000,00
Installation of commercial equipment		20 000,00	20 000,00
Installation of cash terminals		26 000,00	26 000,00
Office furniture		50 000,00	50 000,00
Office equipment, including:
Computer	2	20 000,00	40 000,00
MFP	2	10 000,00	20 000,00
TOTAL			1 400 000,00

Investment work and payment plan

The work plan for opening a grocery store is presented in the diagram below:

As can be seen from the diagram, all work on opening the store is planned to be completed in 9 months.

Below is the monthly payment plan for investment expenses:

expenditures	1 month	2 months	3 months	4 months	5 months	6 months	7 months	8 months	9 months
Premises renovation	150 000	150 000	150 000	100 000
Laying electrical networks and lighting		50 000	50 000	50 000
Works on water supply and sewerage		50 000
Installation of fire and security alarms and video surveillance				50 000
Laying computer networks				50 000
Making a sign									50 000
Purchase and installation of equipment				100 000		290 000
Purchase of furniture and office equipment						110 000
TOTAL	150 000	250 000	200 000	350 000	0	400 000	0	0	50 000

Production plan

room

To open the store, a premise was chosen in the area under construction in the city of Krasnoyarsk. The store will be located on the first floor of a newly built residential building and will have a separate entrance facing the street. Shop with an area of ​​150 sq.m. will have the following premises:

• trading floor - 95 sq.m.
• product warehouse - 25 sq.m.
• bathroom - 4 sq.m.
• director's and merchandiser's room - 20 sq.m.
• dressing room - 6 sq.m.

The layout of the room is shown in the figure below:

Working hours

In connection with the introduction of a law banning the sale of alcohol at night, the store will be open from 8-00 to 24-00 without a lunch break.

Manufacturing process

The business processes of this store will not differ in any way from the processes in other stores, but we will briefly describe:

1. The goods brought by the supplier's forwarder are delivered to the store's warehouse, where they are accepted by the store's merchandiser.
2. Information about the delivered cargo is recorded in information system merchandiser and loader moves to the place where all the products of this group are stored.
3. After a group product has ended in trading floor hall worker takes out required amount products to close the shelf.
4. The buyer, passing by and making a decision to buy, puts the goods in his basket or trolley and goes to the checkout.
5. Paying for the goods at the checkout, the buyer takes his goods, and the information about the write-off of the goods from the store automatically goes through the accounting system.

Production cost

In order to make a profit on the purchased goods, an extra charge will be made, which will depend on the product group and supplier. The average markup and purchase price for the product groups planned for sale will be as follows:

Product group	Cost price (rub./kg)	Markup (%%)
Milk and dairy products	34,00	20%
Meat and meat products	354,00	25%
Grocery	46,00	20%
Bread and bakery products	13,00	20%
Juice water	57,00	20%
Vegetables fruits	68,00	50%
Sweets	243,00	30%
alcohol	327,00	30%
Cigarettes	49,00	30%

• milk and dairy products (yogurts, butter, curds, cheeses, kefir, etc.);
• meat and meat products (sausages, smoked meats, frankfurters, sausages, etc.);
• groceries (cereals, sugar, salt, etc.);
• bread and bakery products (bread, muffins, buns, etc.);
• juices-waters (juices, mineral and ordinary water, sparkling waters, etc.);
• sweets (sweets, cookies, marmalade, etc.);
• alcohol (beer, vodka, wine, etc.);
• cigarettes.

Marketing plan

Competition

Competition for retail market food is very high. The city has several thousand grocery stores, several large and small food markets and several hundred food stalls offering both fruits and vegetables and alcohol.

However, today it is not planned to place grocery stores in this microdistrict anymore, which will make it possible to send residents of nearby houses to our institution as much as possible.

Location

The location of the store is quite good. Firstly, it is located in a new area under construction, the cost of apartments is quite high, which will allow you to keep the store on high level and improve not only the quality of service, but also the prices of products.

Range

Having similar stores in its network, the initiator of the project decided to provide the following range of products in the store:

• milk and dairy products (yogurts, butter, curds, cheeses, kefir, etc.);
• meat and meat products (sausages, smoked meats, frankfurters, sausages, etc.);
• groceries (cereals, sugar, salt, etc.);
• bread and bakery products (bread, muffins, buns, etc.);
• juices-waters (juices, mineral and ordinary water, sparkling waters, etc.);
• vegetables fruits;
• sweets (sweets, cookies, marmalade, etc.);
• alcohol (beer, vodka, wine, etc.);
• cigarettes.

Within the group will not inflate much due to the limited space of the store, the products in the group will be selected in such a way that they have the highest turnover.

SWOT analysis

Based on the marketing analysis a SWOT analysis of the new grocery store was carried out from various angles, where strengths and weak sides enterprises, as well as difficulties and opportunities for development.

Strengths:

• location - the store is located in a microdistrict in which there are no other similar grocery outlets, and the population has sufficient income to purchase products in sufficient volumes for this project;
• the novelty of the store - a new renovation, pleasant lighting, equipment will attract consumers to the store and not spend a long time on equipment repairs.

Weak sides:

• the unknown brand will not allow you to quickly increase the consumer audience;
• in connection with the opening, it will take some time to find qualified personnel to work in the store.

Difficulties:

• when placed in the immediate vicinity of this store one of the grocery stores federal network(pyaterochka, magnet, coin, etc.) a strong subsidence of revenue is possible.

Possibilities:

• receiving additional discounts on products from suppliers with a good increase in sales;
• expanding the range of products with good store attendance.

Price policy

The store will offer products at prices above the city average, this is due to two reasons:

1. apartments in the development area are aimed at buyers with an average level of income and above average;
2. the store is located in a residential area far from hypermarkets and discounters, which allows it to slightly raise the margin and get a little more profit from this, because the consumer has no choice (to quickly buy something, he can only come to this store).

Prices for products by product groups, average margin, share of sales are presented in the table below:

Product group	Cost price (rub./kg)	Markup (%%)	Share in sales	Price (rub/kg)
Milk and dairy products	34,00	20%	11%	40,80
Meat and meat products	354,00	25%	15%	442,50
Grocery	46,00	20%	10%	55,20
Bread and bakery products	13,00	20%	2%	15,60
Juice water	57,00	20%	9%	68,40
Vegetables fruits	68,00	50%	9%	102,00
Sweets	243,00	30%	19%	315,90
alcohol	327,00	30%	22%	425,10
Cigarettes	49,00	30%	3%	63,70
TOTAL	134,26	29%		173,31

The graph below shows the sales structure of the store's products:

Volume of sales

We will form a sales plan based on the area and seasonality coefficients of existing stores. The average sales volume of a store with a similar area is planned at the level of 1,500 thousand rubles. VAT included.

In addition, in connection with the recent launch of a similar store, we have information on the exit of such a point to the maximum sales volumes.

Below is a table that shows seasonality indices for a grocery store.

Below are the store exit ratios for full sales:

As can be seen from the table, it is planned that the store will reach the maximum level of sales (taking into account seasonality factors) in a year.

Advertising strategy

In order to maximize the effect of starting a business, it is planned to conduct advertising campaign at the time of opening the store and during its operation. As part of advertising strategy the following activities are planned:

• production of a sign - 50,000 rubles. with VAT (included in the investment budget);
• facade design - 76,000 rubles. with VAT (planned in the investment budget as part of the renovation of the premises);
• distribution of leaflets and business cards - 5,000 rubles. with VAT in the first month of opening;
• decoration of the store with balloons for the opening day - 10,000 rubles. VAT included;
• placement of information about price promotions in elevators of nearby houses - 10,000 rubles. with VAT monthly;
• conducting price shares- 30,000 rubles. with VAT monthly.

organizational plan

Entity

It is planned that the store will be designed for the same entity, as the rest of the outlets of the project initiator. Therefore, he will work on the already existing taxation system - income minus expenses and pay income tax of 15%.

Personnel and staff structure

The staff of the opened store wage are presented in the table below:

Job title	Qty	Salary	Prize
Director	1	20 000,00	10% of the store's profit
Merchandiser	1	18 000,00	2% of store revenue
Seller-cashier	3	15 000,00	1.5% of store revenue
Loader	2	10 000,00	1% of store revenue
Cleaning woman	2	10 000,00
hall worker	2	13 000,00	1% of store revenue
TOTAL		86 000,00

The accountant will be outsourced.

The subordination structure of store personnel is shown in the diagram below:

Financial plan

Prerequisites

To compile the store payback model, we will use the following macroeconomic and tax assumptions:

• inflation rate - 10%;
• discount rate - 11%;
• income tax - 15% of the difference between income and expenses;
• personal income tax - 13%;
• Contributions to social funds - 34.2%.

Payback rates

Taking into account the prerequisites indicated above, we have constructed mathematical model calculating the payback of the project, which showed the following results:

• model building period - 10 years;
• inflation - 10%;

Project Sustainability

In order to analyze the stability of the project to various negative and positive factors of influence, we analyzed what results the model will give when the prices for products change (reduction or increase in the margin), the volume of investments and fixed costs shop. Based on the input data, the following table was constructed, where the NPV project profitability indicator changes depending on the change in the input parameters:

Factor name	-20%	-10%	0	+10%	+20%
prices (surcharge)	1 678	3 456	5 648	7 782	9 813
fixed costs	7 023	6 342	5 648	4 973	4 223
investment size	4 632	5 189	5 648	6 128	6 732

Risk Analysis

For the purpose of risk analysis, we will divide them into 4 parts - political, economic, social, technological.

Economic

As mentioned earlier, the most serious and highly influencing risk on the store's activities is the opening of one of the supermarkets of federal brands near it. These networks have good conditions purchases and can, by lowering prices, strongly pull consumer demand to their side.

decline consumer demand can also greatly affect the purchase of products in this particular store. Customers will go to discounters for basic purchases, and for purchases in our store they will leave only products of daily demand.

Political

An increase in tax rates or the introduction of new non-tax payments will slightly reduce the profitability of the store, as the sustainability analysis shows (a 20% increase in fixed costs does not make NPV negative) does not make it unprofitable.

A further strengthening of the fight against alcoholism and the introduction of either additional excises and duties, or an increase in the number of hours of alcohol sales may become a critical factor.

Social

To date, we do not believe that this type of factor can affect our store in any way. The microdistrict is already populated, people in it live with an average income, impoverishment or low birth rates will not be instantaneous.

Technological

To date, such a method of trade is developing as ordering products via the Internet and delivering them to your home. However, this type of trading is still in its infancy and will not move the traditional type of trading much in the near future.

conclusions

Above economic calculations Grocery Store Business Plan Examples Show Good ROI and Efficiency investment project. That's why this project will be interesting as financial institutions for lending, and to private investors, and the project initiator can count on successful recruitment money and fast return.