Business plan pizza delivery. How to open pizza delivery

The Village continues to figure out what the real cost of familiar things is. In this issue, we decided to find out how much a Margherita pizza costs. What is the cost of dough, sauce, tomatoes and cheese, said representatives of major brands.

How much does a margherita pizza cost?

Pizza cost

120–170 rubles

What makes up the price

Products - 25–30%
Markup - 65–70%

How entrepreneurs set prices

Kirill Vyrypaev

financial director"Dodo Pizza"

Heinrich Karpin

co-owner and managing partner of il FORNO Group

On average, the markup on the market for pizza is three to five times. In the case of Margarita, as a percentage, it looks like this: 30% is the cost, 70% is the markup.

The cost of any dish (and pizza is no exception) consists of the cost of the products included in it. All products are processed upon arrival at the restaurant. Then semi-finished products are prepared from them, which are already included in the composition of the dishes. Each stage includes a certain percentage of waste, in some cases it can reach up to 70% of the original weight of the product that comes to the restaurant, which, of course, increases the cost of the product that goes into the dish. As for pizza in our restaurants (il FORNO, Burger&Pizzetta, FORNETTO, Limoncino), we prepare the dough and all the sauces on the spot according to our own recipes, so the cost of the classic Margherita pizza will consist of dough per serving, tomato sauce, cheese mozzarella and oregano spices. We work with reliable suppliers, monitor the quality of products and their price ratio, conduct blind tastings and do everything to ensure that the quality of the dishes is at the highest level. high level and our guests were always satisfied.

Dmitry Zotov

brand chef Zotman Pizza Pie

The cost of pizza is made up of many factors - from the cost of ingredients to the costs of the restaurant itself. This is logical, because the more expensive the raw materials, the more expensive the pizza - in principle, this applies to any dish. You must always remember that fairy tales and miracles do not happen, you will never get a decent dish from cheap low-quality products. The cost also includes payment to the staff involved in the preparation.

Many products, such as flour and tomatoes, for pizza we buy in Europe. In Russia, grain is not yet processed properly, but we really hope so, and tomatoes cannot be as juicy as in Italy, since we do not have the climate and conditions in which they should grow. And now to add to all this customs duties, payment for transportation, exchange rates - that's the result (In Zotman Pizza Pie, Margherita Buffalo pizza costs 460 rubles. - Approx. ed.).

Maxim Markin

"Papa Johns"

For an average pizza, the cost is plus or minus 170 rubles ( in the Papa John's network, an average Margherita pizza on a traditional dough costs 539 rubles. - Approx. ed.).

Pizza is one of the most popular dishes in our country. This fact makes us talk about the production and sale of it as a very profitable form. entrepreneurial activity. Along with this, one cannot fail to note the fact that simply writing a pizza delivery business plan is not enough.

In addition to it, it is necessary to obtain a number of permits and certificates, which, according to statistics, takes about three months. As for the organizational and legal form of the opened enterprise, then the best option there will be a society with limited liability. It is mandatory to have such registration documents as certificates of state registration and on registration with the tax authorities.

In addition, documents are required certifying the list of products sold, their volume, location, personal medical book, as well as a coupon for sanitary violations.

Room selection

Speaking about the choice of a place of activity, first of all, attention should be focused on the fact that it should not be located in a residential building. In this regard, it is better to stop the choice on the functioning food blocks of various enterprises or office detached buildings.

Another important requirement is the presence of at least three entrances - for personnel, the introduction of raw materials and the removal of cooked products. Do not forget that there should not be any workshops that work with toxic materials nearby. In this case, it is unlikely that it will be possible to obtain permission from the SES to open a small business.

Equipment

Making pizza is impossible without three such elements as an oven, mixer and refrigerator. In all other respects, the choice of equipment depends only on how the business will develop. It is recommended to select the main units taking into account the development factor of future delivery.

In other words, if it is initially planned to produce 100 pizzas every day, then you should be prepared for the fact that after some time the equipment capacity should be enough to produce 150 units. It is recommended to do so, taking into account the fact that the number of orders at certain hours is different.

The most common mistake is saving on equipment. This does not mean at all that you need to choose the most expensive units. It is enough to opt for high-quality (for example, Italian) equipment, the main indicator of which is high performance. On average, about 250 thousand rubles will have to be spent on this item of expenditure.

Crockery and inventory

Now there are many companies on the market that specialize in equipment and utensils designed for both pizzerias and pizza deliveries. In this regard, any problems related to this issue should not arise. All you need to purchase is screens (forms), a rolling pin, spatulas for working with dough and containers for storing it, pots, knives, cutting boards and a perforator. On average, such a set costs 35-40 thousand rubles.

Recipes

Frozen ready-to-cook pizzas that just need to be reheated in the microwave have long had bad reputation. In this regard, the preparation of this food should be approached very responsibly. As practice shows, most businessmen who work in this area do not understand pizza production technology. Often they look for recipes on the Internet.

This is wrong, because such recipes are more suitable for home cooking, while for more serious production, technological and costing cards are required, which only a technologist or chef is capable of compiling in a quality manner. They can also train staff. This will require some investment. On the other hand, thanks to professionals, you can create real pizza brands that will attract many customers.

Staff

One of the main problems associated with this type of entrepreneurial activity is the very small number of specialized courses. In this regard, pizzaiolo beginners are usually trained by hired chefs or technologists. by the most the best option there will be an invitation to a specialist who has experience with the test. In addition, pizzerias often take citizens who come from the Central Asian regions, where they dealt with tortillas.

As experience shows, it is not very difficult to retrain them to make pizza. Ideally, with round-the-clock operation and delivery, two to four cooks are needed. In addition, you will still need to hire two dispatchers, one accountant and four couriers. It should be noted that the last workers are often outsourced, because delivery can be entrusted to specialized services.

Costs and profitability

Calculating the cost of pizza is quite simple. It depends, first of all, on the ingredients that are included in the dish. In their classic form, these include dough, onions, cheese, ham and sauces. After multiplying the required weight by the cost of the products, it turns out that a two-hundred-gram pizza costs an average of 22 rubles. At the same time, it should be remembered that the margin sometimes reaches 500%, which gives the right to talk about high potential profits.

In addition to the costs of equipment and inventory, which were discussed earlier, you will have to spend money on certification of the range. As practice shows, its cost is in the range from 30 to 60 thousand rubles. Due to the low cost and rather high margin, the profitability of enterprises specializing in the production of pizza and its delivery reaches 60%.

Advantages and disadvantages

This area of ​​activity has both positive and negative sides. The main disadvantage is that the delivery is subject to the same sanitary and technical standards as for ordinary enterprises that operate in the food industry (for example, a bakery). In addition, a poor choice of location will lead to low demand. Well, we should not forget about frequent traffic jams, because of which the client has to wait, which, in turn, often leads to his dissatisfaction with the quality of the services provided.

Be that as it may, making pizza as a business has more advantages. Among them, one can note the absence of the need for the cost of purchasing furniture and repairs. commercial premises, a relatively small staff, relatively cheap equipment and inventory, as well as a small menu (about 30 items will be enough).

Nowadays, starting your own pizza delivery business is a profitable business. This is due to the following reasons. First, the popularity of pizza among the population. Secondly, this is due to a change in the culture of consumption. Today, most people prefer not to cook at home, but to use ready-to-cook or freshly prepared food. These factors are also reflected in the rather fast payback period of the pizza delivery business, which is 16 months. The break-even point falls on the 3rd month of operation.

To organize delivery, you will need to rent a room for production premises. The area of ​​the room is 35 m2. You will also need to hire 15 employees.

The range of delivery will be represented by various pizzas 28, 32 and 42 cm. The average number of orders per month is 960 pieces. average cost pizza is 700 rubles, related products 150 rubles. Given these factors, financial indicators projects will be as follows:

Amount of initial investment - 893 000 rubles

Monthly profit - 80 000 rubles

Payback period - 16 months

Break even - 3 months

Profitability of sales - 15%

2. Description of the business, product or service

Today, home delivery of food is very popular and the demand for these services is growing. This is evidenced by market statistics, as well as the changed culture of consumption. These factors open up great prospects for starting this business.

The main service and products of the enterprise will be pizza delivery only. Creation of premises for guests of the institution is not expected. This will significantly save on the start and increase the profitability of the business.

The premises will be located in various production workshops. It is better to choose premises in city canteens or other catering establishments. The advantage of this location will be the availability of all necessary communications, as well as the premises will meet all sanitary and fire requirements. It also saves a lot on repairs. Also, when starting production, you will need to obtain permission to enter from the Sanitary-Epidemiological and Fire Service.

The minimum area of ​​the room should be 35 m2.

Also, for the production and delivery of pizza, the following equipment will be required:

• pizza oven
• dough mixer
• dough sheeter
• Iron pizza table
• flour sifter
• Dough divider
• cheese grater
• Slicer
• vegetable cutter
• Cash register
• Backpacks for carrying food
• Refrigeration equipment

In addition to this, for fast delivery pizza will need to purchase two cars.

According to a preliminary analysis, the average check will be from 600 to 1,000 rubles. The number of orders can also vary, but on average it will be 990 pieces per month.

As the business grows, you can expand the range of pizzas, as well as offer other products for delivery.

Also, when starting a business, be sure to study the regulatory framework.

3. Description of the market

The success of a pizza delivery service is determined by two factors. One is product quality, the other is delivery speed.

The main target audience can be both individuals and legal entities. The former will account for the largest share of monthly sales. People are more likely to order home delivery in the evenings. Also, people can place orders to their office.

Another important group of clients are legal entities. This segment will mainly large orders dedicated to some event, for example, a corporate party.

Taking into account consumer preferences and providing quality service for these two segments, your business will be able to get regular customers, increase its market share and recoup the investment.

4. Sales and Marketing

5. Production plan

6. Organizational structure

The payroll calculation for 24 months, taking into account the bonus part and insurance premiums, is presented in the financial model.

7. Financial plan

The pizzeria is considered profitable business because of the popularity of the dish among people of different social statuses and its low cost. Despite the fact that the number of restaurants of this direction is only increasing every year, the market in many cities is not 100% full. How to open a pizzeria? This type of business is considered quite profitable, but the organization of the process requires consistency. Drawing up a business plan "Opening a pizzeria" will allow you to get an idea of ​​\u200b\u200bthe initial amount of investment, expenses and costs.

Competitor analysis

This market sector is characterized by fairly high competition, the entrepreneur must take into account the availability and location of places Catering the same price segment. On average, the pizzeria market is growing annually by 25%, already in 2007 the market volume reached 160-175 million dollars, while in subsequent years there was a steady upward trend.

Today, pizza is sold both in specially equipped pizzerias and in large restaurants; the number of stationary establishments in Moscow exceeds 350. The share of each of large companies at the same time, it does not exceed 5% of the market, which indicates a fairly high relevance. Experts predict further growth in the segment of fast-food pizzerias with home or office delivery.

According to experts, the market in Moscow and St. Petersburg is occupied only by 50%, in the regions - by 30%. This factor makes this species business is a very promising direction, so the answer to the question "Is it profitable to open a pizzeria?" unambiguously yes.

What pizzeria to open from scratch?

Pizza is in demand among people of different incomes and social status, dishes are prepared in high-end restaurants and fast food chains. The choice of the type of institution depends on the amount of financial investments, the rate of turnover of funds and payback.

There are two formats:

• Italian restaurant;
• fast food pizzeria.

Italian restaurant

The first option is the most expensive, but also the most cost-effective and quick payback. The main costs in this case are for rent or construction of premises (300 thousand - 3.5 million), another 170 thousand will be required for the purchase of equipment, monthly staff salary costs will amount to 170-200 thousand rubles. The monthly income is planned at the level of 350 thousand, the payback period is 1 year. The menu includes a wide range of dishes, many types of pizza. The competition in this niche is not very high, classic pizzerias quickly gain regular customers.

How much does it cost to open a fast food pizzeria?

An establishment of this type specializes mainly in pizza, in this case it requires less investment, but the competition in this segment is much higher. In order to reduce costs, it is recommended to rent a small area of ​​the hall in the shopping center and organize a pizza selling point there. This format requires a small number of staff, the cost of interior space is also reduced.

The cost of renting premises for a pizzeria is 15-100 thousand, for equipment - from 100 thousand, for staff salaries - 30 thousand. The profitability of a pizzeria is 100 thousand monthly in this case, the payback period is 1-2 years.

Registration and taxation of a pizzeria

When organizing a pizzeria, any organizational and legal form can be chosen, it can take a lot of time to collect all the conclusions and confirmations.

What does it take to open a pizzeria? The following documents are required for registration:

• permission from the sanitary station;
• the conclusion of the fire service;
• confirmation of the conclusion of contracts for garbage collection, deratization, disinfection, cleaning of ventilation systems, disposal of mercury lamps;
• sanitary passport for the premises;
• confirmation of the conclusion of a contract for the installation of a fire alarm and an alarm button;
• confirmation of registration of the cash register;
• liquor license.

The most profitable option for a pizzeria is - in this case, the amount payable to the budget is lower than with simplified taxation and OSNO (the main taxation system). Issues related to UTII are regulated by municipalities, the possibility of switching to it should be clarified at the place of registration of the enterprise and the place of business. The number of employees in this case should not exceed 100 people.

As an alternative, a simplified taxation system () can be considered.

Location selection

Despite the rather large concentration of pizzerias, the demand for them is still high. Buying and renting premises in the central areas of the city is quite expensive, many entrepreneurs prefer sleeping areas. They are home to a large number of residents, many prefer to visit nearby restaurants.

Good pizzerias very quickly acquire regular customers who regularly visit them with their whole families. A pizzeria can also be located in areas of concentration of offices and educational institutions- the main visitors in this case are students and office staff who will regularly come here for lunch and dinner.

The costs in this case are formed depending on the type of institution and the district of the city. To begin with, it is recommended to rent 50 sq.m. - this will allow you to open a small institution with an average flow of customers. If you need to expand your business, you can always rent or buy another hall nearby or open another pizzeria with the same name in another area. Costs depending on the city, district, area of ​​​​the premises vary within 15 thousand rubles. - 3.5 million rubles.

Pizzeria space

When choosing a room, it is also necessary to comply with certain requirements: sewerage, water supply and ventilation (exhaust) must be connected to it.

It is forbidden to place a pizzeria in the basement; due to increased noise, it may be difficult to organize an establishment on the ground floor of a residential building.

A detached building or a house with an area of ​​​​100 m is ideal, the third part of which should be occupied by the kitchen.

Equipment

The cost of equipment also depends on the type of institution, with any financial possibilities, it is necessary to pay attention to its quality. With small volumes of production, equipment that requires manual labor should be purchased.

Necessary equipment for pizza production:

• refrigerators (the room must be equipped with refrigerators for storing food and drinks, it is recommended to purchase a separate refrigerator for seafood);
• specialized oven (tiered, (exclusively for pizza), conveyor).

In restaurant-type pizzerias, the technology of cooking pizza on wood is often found - italian pizza prepared in this way.

In addition to the basic equipment, other equipment is also required: a pizza table, pizza molds, gravy boats, knives, etc. The cost of equipment depends on the brand and model, the price can vary between 100 - 300 thousand rubles.

Staff, pizza delivery

To serve a small pizzeria, a cook and a waiter are enough - their professionalism largely determines the success of the business. The taste and quality of pizza depends on the experience and conscientious attitude of the chef. To acquire good culinary skills, a chef must complete at least 6 months of training. Some restaurants hire staff from Italy or train themselves.

The salary of employees of a restaurant and a pizzeria such as fast food is also different, it is formed from the salary, percentage of sales and tips. As the business develops, the need for staff will increase, you will have to hire employees to deliver pizza, the pizzeria can switch to round-the-clock operation.

How to open a pizzeria with delivery? Pizza delivery is a great way to increase the profitability of an establishment, which is why many companies rely on it at the initial stage. Some entrepreneurs come to this idea after a certain time.

When orienting a pizzeria for delivery, it should be taken into account that Italian pizza cools faster, so the restaurant should have American pizza in the assortment.

Range

To make pizza, you need yeast dough, tomato sauce, olive oil, basil and mozzarella cheese. The last ingredient plays an important role. It is usually made from buffalo milk and soaked in whey, which adds flavor to the whole dish. A set of other components (ham, mushrooms, seafood, fruits, etc.) is formed by the chef, taking into account the preferences of customers.

As practice shows, the assortment should include from five types of pizza. Raw materials for production can be domestic or imported. In most restaurant-type pizzerias, a combined option is used, since the cost of pizza made exclusively from Italian products is very high. The minimum cost of a dish is 5 rubles.

Summary

The business plan "How to open a pizzeria" consists of several sections: market analysis, format selection, collection required documents, choosing a place and premises, buying equipment, compiling a menu. The payback period is usually 1-2 years.

Today, almost all niches in business are occupied by old-timers who opened their own business many years ago, gained a clientele and are now reaping the fruits of their labor. Young businessmen want the same success, but do not know how to open their own business and what to do in general in order to earn at least some money. We have interesting idea home business and now we will tell you how you can create a whole network from a small pizza delivery company. The budding entrepreneur does not big money for renting a room, buying expensive equipment and paying for the work of a professional baker, but this does not mean that you will not succeed. You can save money at any stage of writing a business plan, come up with something new that will reduce the cost of operating or starting an enterprise. We will describe all the secrets with which you can open your own business without large cash injections.

After analyzing the market, you can understand that the competition in the niche of pizzerias is huge and it will be extremely difficult to achieve great success in this business - you need a big budget, a lot of time to pay off and recruit a client base. We advise you, for starters, to try simply delivering a cooked pizza to a customer. You will need a small room, a stove, a baker and some additional equipment. Of course, the costs of this income option are lower, because we do not need to rent a large room and do cosmetic repairs in it, we do not need to hire a lot of staff. True, the income of a pizzeria will also be higher than just a pizza delivery service.

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The first steps of a new business: renting a room

We will need to install a pizza oven, put tables and a refrigerator. You understand that you do not need to rent a large hall for this - just find a room that will meet the requirements of the fire inspection, carry out cosmetic repairs so that the plaster does not fall on your head, and you can start working. Finding the best location can take you some time, but don't forget that the advantageous position will allow you to save a little on the fuel spent on delivering pizza around the city. A few of these little things and the cost of pizza will fall by half - not bad, for a new business.

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You can find good premises even in the center of Moscow and at the same time the rent will not exceed 20 thousand rubles. The fact is that expensive premises are located in shopping malls, near cinemas and other large crowds of people, but we don’t care where the bakery will be, since we only deliver pizza. We will choose a room with the ability to easily travel to any direction of the city. The rent is 20 thousand rubles per month. In addition, we need to repair the premises - hang a fire alarm, whitewash the walls and ceiling, lay linoleum. It will take 12 thousand rubles.

After the repair, it is necessary to pass an inspection in all instances, especially in the fire inspection. Lack of permission to operate our bakery can shut down the business once and for all.

How to open a pizza delivery - buy equipment

The most important element of our pizza delivery business plan is the purchase of production equipment. The ideal option would be to make pizza from fresh ingredients and hot dough, but a small business will not work like that. The problem with this preparation is the high cost of pizza - restaurants with a constant flow of customers can afford it, you can't. We will advise you to go the simpler way, which does not involve huge expenses for making pizza.

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Buy several pizza blanks of different diameters from different doughs so that you can cook the right product at any time. Also, separately, you need to buy a pizza filler, they are sold at wholesale bases and are quite cheap. Choose from multiple filling options to give the customer a choice. To store blanks and fillers, we need a medium-sized freezer. You should not buy a large camera, it will only waste a lot of electricity in vain. Freezer will cost us 10 thousand rubles.

When they call you and order a pizza, you just have to take the blank, put it on the table, put the filling in the blank and send it all to the oven. The optimal cooking time for pizza is 10 to 15 minutes. Based on this, we need a baking machine and a table on which we will carry out the work of "assembling" the pizza. When choosing a stove, look at domestic cars, because they are not inferior in quality to Japanese and German ones, but they cost two to three times cheaper. For example, our baking machine costs 20 thousand rubles, while the Japanese one costs 50 thousand. We will add another 20,000 rubles for the oven to the costs of the pizza delivery business. A table for cooking will cost 5 thousand rubles.

You will have a very large number of condiments, kitchen utensils, pizza boxes. All this must be kept in order and clean in order to quickly collect pizza to the finished state, save space in the room and delight the client with high-quality and clean delivery. For furniture and kitchen utensils we will spend 12 thousand rubles.

Big pizza restaurants hire chefs from all over the world with great skills and experience in pizza making. Your establishment may not worry about this, because your company will deliver the so-called second-class pizza - that is, pizza made from frozen products. For this reason, you don't need to hire a professional, as any cook with the skill to put a piece on the table, put the stuffing in it and put it in the oven will be able to do the job. The salary of a simple cook is 15 thousand rubles a month, at the start, one cook will be enough for us.

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In the pizza delivery business plan, you also need to add the delivery to the client itself. We will not buy a car, it is very expensive and it will pay off for a long time. There are two options for solving this problem. The first, more difficult, is to find a worker who will deliver goods to customers for a modest salary, and we will rent an inexpensive car for this task. The problem with the method is that renting a car will cost 12-15 thousand rubles, plus the driver's salary. A cheaper and easier way is to find a courier with his own car who will deliver the product. We will not need to spend money on car rental and we will raise wages courier up to 20 thousand - everything is in the black.

Promoting a pizza delivery business

We advise you to spend money on creating a website for your company, which will include a detailed price list, shipping costs and information about promotions. Clients often use the Internet to find the right service and if you have such a resource, a certain amount of customers will come only from the Internet. But you shouldn't stop there.

Direct advertising is an ideal option to tell about yourself and your service. Just choose a place where there is a constant flow of young people and hand out colorful leaflets with a price tag for your pizza there. In theory, the price of the goods will be much lower, which will attract such a contingent as students, teachers, office workers and other representatives of the middle class of the population. They will create a large flow of orders for us, thanks to which the pizza delivery business will begin to pay off.

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Pizza Delivery Business Plan: Expenses and Income

First of all, let's calculate the one-time expenses for opening a pizza delivery business. You need to bring the premises into working condition, it costs 12 thousand rubles. You also need to purchase equipment - a refrigerator, a baking machine, a pizza collection table and furniture with utensils. Together, everything will cost 59 thousand rubles. Add to these costs the creation of the site - 3 thousand. As a result, we need 74 thousand rubles to start. Now let's calculate the costs of functioning - 20 thousand rent, 35 thousand for salaries and 6 thousand rubles a month for salaries. It turns out that we spend 61 thousand per month.

It is very difficult to describe the potential income, it all depends on the number of customers. Average check when ordering pizza for delivery is 500 rubles - one large or two medium pizzas. Very rarely ordered for a smaller amount, it is not profitable for the customer himself. At the same time, the cost of pizza is half the price paid by the customer. Add here another 50 rubles for delivery - it turns out 300 rubles net income from one order. In order to pay off, you need to serve 6-7 customers a day.