Is your calling to help two halves reunite? Then figure out how to open a marriage agency. And the detailed instructions in the article will help you.

The position of matchmaker has long existed in Russia.

Lively ladies who arranged someone else's personal life for money managed to make good money on this.

Today, matchmakers with all their folklore paraphernalia do not count, because they have been replaced by modern dating clubs.

If you believe that your calling is to help two halves reunite, then figure out how to open a marriage agency.

This business does not require huge investments or special licenses, but it can bring a good monthly profit to its owner.

Types of marriage agencies that you can open

This business is quite diverse, so if you are not sure which dating club you want to open, take a look at the most promising options:

Patriotic.

You work within your own country and arrange the privacy of your compatriots.
It is easy to work this way (no need to study foreign legislation and deal with different mentalities), but not very profitable.

Foreign.

For example, you choose a foreign dating club for cooperation, in which there are many suitors, and provide them with profiles of potential brides. You can first find an agency for cooperation via the Internet, and only then open your own.

Mixed.

That is, you work with different clients: both those who want to find a domestic husband/wife and those who are looking for an overseas prince/princess.
This is the most financially profitable option that experts recommend opening.

How to open a marriage agency: calendar plan

This business does not need a long preparatory period.

You don’t need to get a special license to conduct business, you don’t have to get serious technical equipment for the premises of a dating club either.

If everything goes well, and you show due diligence, you will be able to open an agency in 4-5 months after the idea was born:

Stage	Jan	Feb	Mar	Apr	May	Jun
Registration
Search for premises, repair, purchase of equipment
Recruitment
Site creation
Advertising company
Opening

How to open a marriage agency: advertising

Interesting fact:
The level of education of people affects the age at which they marry. In states with higher numbers of college-educated adults, couples marry later. The opposite trend is observed in countries with a low level of education of the population.

You can inform the maximum number of clients about your marriage agency:

1. Posting ads around the city.
2. Having created a good website, which will not only serve to post profiles of your customers, but will also become an information platform.
3. By posting ads on sites that are thematically suitable for you, including foreign ones.
4. By buying advertising time on a local website and TV.
5. By ordering several advertising texts in the local press.
   It is better to use the method of hidden advertising, for example, to tell a beautiful story about how two hearts were reunited with your help.
6. By printing colorful booklets and distributing them to your potential clients.
7. Using social networks that will help to form a client base not only among locals, but also among foreigners.

Remember that you cannot open a marriage agency without ordering a bright sign so that you can be easily found.

Take care of a beautiful name, because, as you name your business, this will be its swimming.

How to open a marriage agency: the main stages

One of the main advantages that this business provides is the ease of starting a startup from scratch.

The registration procedure will not take you too much time, and the rest of the steps (search for premises, recruitment, website creation) will not be too time-consuming.

Registration

For now, it is enough for you to register as an individual entrepreneur and pay tax under the UTII system.

For some time now, government offices have been discussing the issue that the marriage business should be licensed, but so far things have not gone further than talk, so take the chance to open a dating club as an individual entrepreneur and without a license.

Marriage agency space

A dating club is an organization that should be located as close to the center as possible, which increases your rental costs.

But opening a business on the outskirts will not bring the desired results, as it will be too difficult for potential customers to find you.

A marriage agency does not require huge areas, 40-50 square meters are enough. meters in order to place on them: a reception room, your office, an office for staff and a bathroom.

When your business is firmly on its feet, you can think about expanding to open a photo studio, a legal consultation, a psychological help office, some courses for future brides/grooms, etc. on the basis of your marriage agency.

You should take care of the interior so that your customers feel as comfortable as possible in the office.

Do not overload the walls with decorations, photos of happy couples, including those in wedding dresses, are enough to create the necessary mood.

It is better to give up bright flashy colors that cause a feeling of anxiety.

Do not spare money for a professional designer - he will do everything in the best possible way.

Furnishings and equipment of the marriage agency

The amount of furniture and technical equipment directly depends on how big a marriage agency you want to open.

If your dating club occupies an office of no more than 50 sq. meters and no more than 4 people work for you, including you, you should buy:

Item of expenses	Quantity	Cost (in rubles)	Amount (in rubles)
Total:			200 000 rub.
Computers or laptops	4	20 000	80 000
Printer+scanner+copier	1	10 000	10 000
Air conditioner	2	15 000	30 000
tables	4	3 000	12 000
Chairs and office chairs	8	2 000	16 000
Reception sofa	1	20 000	20 000
Plumbing for the bathroom		10 000	10 000
Other		22 000	22 000

marriage agency staff

At first, while you are still not sure how well your business will go, you do not need to hire too many employees.

Enough: secretary, manager, programmer and cleaner.

You yourself will be able to perform the functions of a manager and an accountant in your own dating club.

In a month, you will have to spend about 70,000 rubles on staff salaries:

	Qty	Salary (in rubles)	Total (in rubles)
Total:			70 000 rub.
Manager	1	20 000	20 000
Secretary	1	15 000	15 000
Programmer*	1	25 000	25 000
Cleaning woman	1	10 000	10 000

*Reject the idea of ​​hiring a part-time or part-time programmer, even if you really want to save on his expensive services. A programmer should be in the office every day in order to control the work of the site, add new profiles, service your computers, etc. Get ready for the fact that any programmer will require a separate payment for creating a website, which is included in our business plan under the heading “Additional costs”.

A marriage agency does not have to work seven days a week.

You can quite set a schedule like this: open the door of your club from 10.00-19.00, while giving employees one or two days off a week.

Saturday, for example, can be made part-time.

How much does it cost to open a marriage agency?

Dating clubs are the type of business that does not require huge capital investments to launch a startup.

It is enough to have several hundred thousand rubles to open a marriage agency.

The main items of expenditure look like this:

As you can see, the amount is not so big and quite affordable even for entrepreneurs with average incomes.

In addition to the capital investment required to open a marriage agency, get ready for the fact that every month you will be expected to spend on:

You can reduce your monthly expenses if you have a room in which you can open a marriage agency.

In this case, you do not have to spend money on rent, only on utilities.

How to make money as an owner of a marriage agency

According to the type of earnings, all marriage agencies are divided into three types:

All clients, regardless of gender, pay money for their photo to be posted on your site, for organized meetings of potential brides and grooms, etc.
Decide for yourself how you will charge for this. You can take a one-time payment, or you can develop an all-inclusive subscription system for a month, quarter, year, etc.

If, for example, you organize a gentlemen's club, then you charge only men, while ladies get the opportunity to post their photos on your site absolutely free.
This type of marriage agency has one major drawback: you need to find brides (or suitors if you're running a ladies' club) that your clients will like, which is no easy task.

Mixed.

For example, the main source of your income is foreign men who dream of a Russian wife.
It is from them that you take money for the phone or e-mail, for organizing a meeting, and so on.
Potential brides get the opportunity to post their photos absolutely free, but they have to pay if they want you to organize a professional photo shoot for them or help with the translation of a letter from a foreign groom.

about the work of a marriage agency in Russia:

How much can the owner of a marriage agency earn?

No one can tell you the exact amount, because many factors affect your earnings: the type of your agency, the number of paid services in the price list, but most importantly, the client base that you will form.

For example, you organized a gentlemen's club, that is, the main source of income is domestic and foreign suitors.

The system of cooperation with them is the sale of subscriptions for a quarter, six months and a year, which cost 4,000, 7,000, 12,000 rubles.

Your client base is 60 potential suitors. 15 of them purchased quarterly subscriptions, paying 60,000.

25 - semi-annual, making you richer by 175,000, the remaining 20 - annual, and your income amounted to another 240,000 rubles.

As you can see, with 60 clients, you can earn 475,000 rubles only for the sale of subscriptions.

That is, you not only pay off capital investments, but also get 75,000 on top.

But there are also ways to earn extra money:

1. Interpreter services if the bride does not know the foreign language spoken by the future groom, for example, 300 rubles for the translation of 1 letter.
2. Organization of a meeting of a foreign groom and a Russian bride in Russia: transfer, settlement, control, etc.
3. You, as the owner of a marriage agency, can receive your% from lawyers, owners of apartments and restaurants, if you are looking for clients for them, etc.

How quickly you build a customer base that will help you earn good money every month is up to you.

Experts say that the payback period of marriage agencies is 1–1.5 years, and promoted dating clubs can earn (minus mandatory expenses) from 25,000 to 80,000 rubles per month.

These are quite decent amounts, which are enough for you to become interested in the question " How to open a marriage agency?».

If you still decide to open such a club, be sure to take into account the prices for rent and so on in your region.

Useful article? Don't miss out on new ones!
Enter your e-mail and receive new articles by mail

Organizing a marriage agency on your own is perhaps one of the most extraordinary ways to generate income. What could be better than making people happy?! It is you who will begin to look for their soul mates for people, and they will be grateful to you for this. You will not only receive material benefits from what you are doing, but you will also be morally satisfied, since the mission you have chosen - "to collide the fates of people" - is considered noble and in demand. In just a few months of work, you can achieve tremendous success in this field.

However, without a competent organization of your own business, you can’t do it here. The question of how to open a marriage agency can be confusing for some. Of course, it requires the most detailed analysis. The following recommendation will be primarily useful to those who intend to engage in acquaintances on a professional basis.

Where to begin?

Before you open a marriage agency, you should study in detail the situation in this type of activity, at least on the scale of your locality. Read materials from printed publications, advertisements, advertising information on how to properly organize a business.

For example, analyze the price level in your city for the services of a "professional matchmaker". Chat with your friends or acquaintances - it is possible that one of them has some experience in the field of activity that interests you. It will not be superfluous to sign up for a consultation with specialists who help you find your destiny as a client and explore the material, so to speak, from the inside.

Prepare a business plan

Do you want to know how to open a marriage agency? Take your time. First, you should draw up a detailed business plan for the marriage agency. In this document, you should thoroughly work out all the details and prospects for your future enterprise.

For example, you must determine the specialization of your activity, namely: will you look for wives or husbands only among your compatriots, or will foreign citizens also appear in your client base. Perhaps you want to open an international marriage agency.

That is why the services of a “professional matchmaker” are in high demand today: Russian women dream of a foreign husband, and a certain part of our representatives of the stronger sex prefers to marry girls from Europe, Africa and the USA. Also, in your business plan, you must detail the cost estimate (rent of premises, purchase of equipment, wages for employees) and predict how long it will take you to recoup your investment.

How to open a marriage agency? There is nothing difficult in this. Remember that the main goal is to select the ideal candidate for the role of spouse or husband. The principle of the marriage agency is quite simple: the more you manage to "connect hearts", the better. The popularity rating of your company will depend on this.

So, the business plan is developed and the goal is defined.

The next step is to register your business with the tax authority. As a rule, this procedure is done fairly quickly (3-7 days).

As a result, in your hands you will have documents confirming the legality of your business. What's next? Let's move on to the practical side of the question of how to organize a marriage agency.

Choose a room

The choice of the location of your marriage agency should be approached responsibly and seriously. It is better to choose an area with developed infrastructure. The building in which you rent the premises should be located near shopping centers, supermarkets, hotels, cafes and restaurants. The place must be respectable. One square meter of rent can cost you about 2,000 rubles a month. Think over the design of your office in advance.

Provide an area in the room in which the representative of the weaker sex over a cup of coffee could discuss with her friends the proposed candidates for the role of "life partner". The interior of the office should be made in a business style, which, at the same time, would encourage the client to a confidential dialogue. It is optimal if the area of ​​the office you rent will not exceed 50 square meters. To decorate the interior and make repairs, you will need about 200,000 rubles.

What will be required from the equipment?

You must be aware that each hired employee must be provided with a workplace and have the necessary set of office equipment: computer, scanner, printer, copier. Also in the room you will need upholstered furniture to make customers feel as comfortable as possible. As a result, your wallet will be empty for another 300,000 rubles.

Hiring staff

Paradoxical as it may sound, but in the organization of a marriage agency, the ability to understand the psychology of the individual is of paramount importance, while the financial side of the matter is secondary. And one of the main components of a successful business is the competent selection of personnel. You will need a couple of smart specialists who can thoroughly understand the peculiarities of interpersonal relationships. With their help, you will be able to find out as accurately as possible what qualities the chosen one or chosen one of the client should have.

Many people ask the elementary question: “Why can long-term relationships between people be ultimately doomed to failure?” It's all about their psychological incompatibility. To minimize this risk, you need the help of experts.

With the help of consultations and tests, they will definitely select the ideal pair for the client. Do not forget that you will pay for the work of specialists: one employee will cost you approximately 30,000 rubles per month. At a minimum, you will need two psychologists.

• Where to begin
• Business Features
• Basic expenses
• Room selection
• Search for colleagues
• Equipment
• How much can you earn
• Customer acquisition

According to statistics, many people cannot find their love for many years. Some of them start looking for a couple on dating sites or apply to marriage agencies. Nowadays, such sites are very popular, but they also have big disadvantages - scammers. A dating club is a proven and safe option. Moreover, in such a club you can find your love not only in Russia, but also abroad. If you are sure that you can help people and connect lonely hearts, this business is for you. How to open a marriage agency from scratch in 2020? In this article we will try to answer this question.

Where to begin

Before opening, you need to decide what kind of agency it will be. The first and easiest option is a domestic club. You work only with people who live in Russia. It is believed that such a business is not very profitable. The second option is foreign. You establish contacts with a foreign marriage agency, and send them brides' profiles. They, in turn, send profiles of suitors. The most popular option is mixed. You can introduce people both in Russia and abroad.

It will take you approximately 4-5 months to open an agency. Of these, it will take two months to register a business. During this time, you can find a suitable room, purchase equipment, make cosmetic repairs. It will take you about a month to find staff. The same amount in order to create a website for a marriage agency and for active advertising.

Business Features

In order to open a dating club and make money on it, you need to act step by step:

1. Decide on the substantive form of activity. Registration as an individual entrepreneur is expedient and less costly.
2. If you decide to open a mixed marriage, you will need to establish contacts with foreign marriage agencies.
3. The third point when opening a business will be the creation of a website. On it you will register clients, look for a suitable match for them and advertise services.
4. The fourth point is the creation of a database of potential brides and grooms. To do this, you need to draw up a questionnaire, write detailed information, attach passport data and a photo.

May be of interest: We open a hostel - a hotel business with minimal investment

Basic expenses

Before you open a marriage agency, you need to clearly understand how much money it will take. To do this, we will consider in more detail what needs to be done to open a business.

Room selection

It is best to open a marriage agency in the city center. Of course, the rent of the premises will be higher than on the outskirts. But remember that you will be working with elite clients. They don't have to feel uncomfortable to get to you. To start a room of 40-50 square meters. meters will be enough for you, it will consist of a reception room, an office for working with clients, a room for employees and a restroom. For rent you will give from 20,000 rubles. In the future, you can expand the business and open a psychologist's room, a photo studio, legal advice and courses for future brides and grooms.

Repair is best done in bright colors. Bright walls can make you feel anxious. Do not overload the interior. You can post a couple of photos of happy and loving couples from a wedding photo shoot.

Search for colleagues

At the first stage, you should not hire a lot of employees. To open a business, you will need: a manager (salary - 25,000 rubles per month); secretary (salary - 18,000 per month); cleaner (10,000 per month). Initially, you can perform the functions of an accountant and a manager yourself. Also note that a programmer will need to pay at least 50,000 rubles for creating a website. The work schedule can be from 10-00 to 18-00, day off - Sunday and Monday. With the people you hired, you should conclude non-disclosure agreements about clients.

Equipment

Equipment you will need to open a dating club:

• computers (3 computers worth 15,000 = 45,000 rubles);
• printer+scanner+copier (1 = 9,000);
• air conditioning (2 to 14,000 = 28,000);
• table (3 tables of 3,500 = 10,500);
• chairs (6 x 2,500 = 15,000);
• sofa in the reception room (1 = 18,000);
• plumbing (12,000 rubles).

May be of interest: How to open a beauty salon

In total, to open an agency you will need approximately 260,500 rubles, excluding the cost of repairing the premises.

How much can you earn

Each marriage agency earns in its own way. Here are some ways to earn money:

1. Payment for registration on a dating site.
2. Selling a database of potential brides or grooms.
3. Organization of personal meetings.
4. Payment for correspondence, translation of a letter, personal data of the client or an additional photo.
5. Monthly or quarterly subscription system;
6. Interpreter services for brides who communicate with foreigners.

Each of these options has its pros and cons. Experts say that the payback of opening a marriage agency is 1-1.5 years. On average, the annual turnover is 100,000 - 150,000 rubles.

Customer acquisition

We will tell you several ways how you can attract clients for your dating club:

Location. To open a successful marriage business, you need to open it in a good location. If you are in the center, it is very difficult not to notice you. Therefore, initially think carefully about where you want to open a club.

Signboard and name. The sign should be bright and unusual, and the name should be memorable and sonorous, which will attract the attention of customers. By the way, we advise you to read our article: How to choose a good company name

In this article, we looked at how to open a marriage agency from scratch in 2020. We wish you good luck in your endeavors. We are confident that you will be able to help lonely people connect their hearts.

Also read:

• Ready-made business plan for a wedding salon with calculations
• How to open a recruitment agency from scratch
• Organization of children's parties as a business

* Calculations use average data for Russia

We all live in stereotypes. Since this article will focus on the opening of a marriage agency, here is another stereotype: the owner of such an institution (or rather, the owner), a very spectacular lady of Balzac age, who considers herself a queen who commands destinies. She herself is hardly successful in her personal life, and is a self-confident fury with many years of experience as a matchmaker. But this, as already noted, is a stereotype. It does not matter who opens a marriage agency - the above-described character or a twenty-year-old student of the archaeological faculty; everyone has the same chance. Here everything is decided by psychology and entrepreneurial talent.

A marriage agency refers to a type of business in which there will not be too high costs, but at the same time you will have to work constantly. Especially at first. In the future, it will be possible to attract employees who can be trained, but at first you need to learn yourself. To manage such an enterprise, you even need to have a creative approach to solving problems. A marriage agency can work according to completely different schemes, which are developed by their organizers, with almost any method of organization can be effective. A marriage agency is an intermediary that helps to conclude a contract and takes a commission for this. And if you consider that many clients of such agencies come here for material gain, then the agency can actually be called an economic intermediary. The good goals of "connecting lonely hearts", "search for halves", "helping to find happiness" and the like joy of old maids look very good on advertising posters, but, in fact, the activity of a marriage agency is a search for goods for the consumer. Only with the condition that the goods will be sold only when he likes the buyer.

You can think over the concept of work long before the opening, because only about a month will have to be spent on registering a business entity. A marriage agency is not a licensed type of activity (people are sold without any certificates), and therefore there are no restrictions on the form of entrepreneurship. Many agency organizers remain simple individual entrepreneurs, because it is much easier and does not require significant reporting. Of the legal forms, a limited liability company is preferable, but only if an association of entrepreneurs has decided to engage in matchmaking. Such a business is difficult to classify, and it is best to check the coding of activities with a lawyer, but most of the available codes are suitable (OKPD 2) 63.99 Other information services, not included in other groups. After all, the marriage agency collects information in order to use it correctly later.

Earn up to
200 000 rub. a month, having fun!

2019 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

Initially, the scheme of work of a marriage agency can be one of three types: men pay, women pay, everyone pays. Given that men and women need the same degree of a representative of the opposite sex with whom to build a family, it is best to take money from everyone. But the most cunning and profitable way is to determine the potential of the client. After all, all visitors to the marriage agency can be divided into 2 categories: goods and buyers. The product can be attributed to attractive (in general) people who will enjoy attention, to buyers - those for whom you have to look for a suitable person, because the client cannot do without the help of professionals.

But here it is very important to consider what level the agency will be, whether it will work for everyone or whether it will become something like an elite club, leaving a profile in which is already a privilege. It's still not worth working with a focus on ordinary people, because a simple class usually does not have problems with their personal lives. It does not develop, mainly among business people who are constantly loaded with work, people with high demands on applicants and, of course, among the unfortunate victims of natural selection. The most difficult thing to help with this is the second category, because the celestials are thirsty for those representatives of humanity who, to put it mildly, do not possess anything outstanding themselves.

A very common situation is when a girl has been waiting for a prince on a white horse all her life. When she suddenly turns thirty, she is ready to be content with just a prince. When it comes to fifty, only a horse will suit her. But the problem is that princes no longer look at thirty-year-old virgins, and even horses at fifty-year-olds. When working with such clients, it is especially important to bring them down to sinful ground and describe the real chances.

Already here it becomes clear that an employee of a marriage agency is a very competent psychologist who should be able to deal with almost any person. His task is to solve the problem of the client, and sometimes it takes a long time to convince him that the stated requirements do not correspond to the possibilities. It looks suspiciously like a realtor's job. The easiest way will be with business people who clearly know what they want and correctly assess their chances.

Ready-made ideas for your business

For a successful man, the risk of not finding a woman is practically minimized, but finding a wife, in the good sense of the word, is quite difficult. Due to the banal lack of time, he cannot understand a person, and pays the agency just to find an adequate and suitable person for him. Almost the same applies to successful women, here in general sexism is inappropriate. And the situation is no longer so popular when a person through an agency is looking for a one-time or simply not always partner. In general, a marriage agency already in its name defines the purpose of its activity, and therefore looks for a permanent companion for people.

The practice of international dating, which still does not lose popularity, has long received. In Russia, for some reason, it is commonly believed that the proportion of princes in the total population of Western countries is higher than in this country. And many women are striving abroad, firmly convinced that the grass is greener there, the sky is bluer, and men are more real. To the credit of the Slavs, it is worth noting that they are indeed very attractive for the most part, therefore, in the countries of Western culture, men are interested in them with more enthusiasm than their native women. And for several decades there has been an established scheme in which foreign buyers turn to local agencies with a desire to find goods from other countries, and the Russian agency offers goods on this world market. At the same time, only agencies are in contact with each other, determining among themselves who will suit whom. However, foreigners can buy subscriptions in order to freely view the profiles of Russian girls. Men pay for all this, although a Russian marriage agency can make their services paid for. So, for example, a girl can pay for posting her profile.

Ready-made ideas for your business

To set up work with foreign countries, you need to create your own site, while the English version should be included in it by default. The organizer of the agency begins to search for foreign representatives of this marriage market and agrees with him on cooperation. Alone, they cannot do business simply because they are in completely different countries. Russian girls are subject to high requirements for compliance with external data. In addition, men from their agencies, and they, in turn, from their Russian colleagues will demand confirmation of the reliability of the girl. That is, so that all the data provided by her are correct (a rare overseas prince is ready to receive, in addition to the Russian tsarina, an illegitimate prince as a free bonus), so that the girl sets as her goal precisely the creation of an international cell of society, and not low mercantile earnings, and that similar things.

Here again, a good knowledge of psychology is required from the employees of the marriage agency, because, as you know, everyone lies. At the same time, the language barrier becomes a serious obstacle, and sometimes the agent has to correspond with men on behalf of the girl. Thus, more than one maniac is revealed, although usually a foreign agency, for its part, also checks candidates for marriage. Agents working under this scheme must be fluent in at least English, but it is desirable to have those who communicate in German, Spanish, French and Turkish. Turks, as the most Europeanized Muslims, are quite normal about the possibility of marriage with a non-Muslim woman. If you work with existing agencies that have been checking clients who have applied for more than one year, then the risk of inadvertently enslaving or worse than your client is practically reduced to zero.

But in Russia, there is already a problem with demography, and Russians, deprived of the attention of the opposite sex, should also help. Previously, the most common scheme was when a marriage agency did not divide clients by gender in the provision of their services. For them, the client was just a person who came and received help in finding a partner. Both men and women paid, moreover, the same amount. As a result, the agency received a bonus from the already formed family, and sometimes the agent was invited to a wedding, where he pretended to be sincerely happy for the formed couple. Then wealthy men became regulars of marriage agencies, who were looking for a permanent or temporary alternative to their wife, while the beauty of the girl became the main and often the only criterion. There were also unmarried people who wanted to buy a fashion accessory in the form of a young and frankly stupid, but beautiful girl. After all this, the most profitable business of the marriage agency was the international exchange described above.

In your own work, it is best to combine all these areas in order to ensure the maximum flow of customers. Whether to have a taboo on people who are already married or not, every entrepreneur decides, because, in fact, morality is the decisive factor here. But sometimes the prestige of the institution (which is much more important). Recently, a form of payment has been common in agencies, when only a man pays for everything. Even if it is not international communication. But, as already noted, it is better to take money from someone for whom you have to look for options. Everything here is like in the economy, twenty percent of people are interesting to eighty percent of the opposite sex, the remaining eighty are considered only by the remaining twenty. There will not be enough for all the best representatives of humanity.

Ready-made ideas for your business

The very principle of the agency's work is as follows. People leave their profiles, which are neatly sorted according to certain criteria. You can have a virtual catalog, you can work the old fashioned way, offering albums to visitors. A person looks through the catalog and selects the options that suit him. Liked people are informed and describe the candidate. In case of a positive answer, the couple arranges a date. As a rule, the client pays for each viewing of the catalog, or buys a subscription, which can be limited or unlimited in time. But the main amount is received by the agency in case of success, when the couple is ready to apply to the civil registry office. It is very difficult to get out of paying a fee for the acquisition of your happiness, because this is clearly stated in the contract that the client concludes with the agency. A real chance is only to leave with a newfound lover to distant countries and sign there. And even then, there is a possibility that a mercantile cupid businessman may sue lovers for non-fulfillment of the terms of the contract. In general, such cases are rare, and some agencies receive money only in the event of an official marriage, or at least after the couple decided to move on to a serious relationship and suspend their search.

So, how much will it take to open a marriage agency? It will be necessary to pay registration - 20 thousand no more. After - search for premises. A very small one is also suitable, about 20-30 m 2. The cost of rent is difficult to name, but for a large city it starts from 20 thousand rubles a month. It is not difficult to find a room with a ready-made repair (that is, a completely ordinary office will do), but it is better to equip the interior according to stereotypical ideas about a matchmaker's house. This is perhaps the only business where hearts, doves and pink-backed cupids look appropriate on the walls. Although it is also better not to overdo it with sugary pink content. Arranging your premises is unlikely to require more than 50 thousand rubles, however, for an elite agency it is better to buy expensive upholstered furniture and order a design project - this will pay off, and the level of the institution must be maintained in everything.

The next step is to create a website. This is a very crucial moment, because you need to invest at least 50 thousand rubles in it: the site must be attractive, fast-working and contain large catalogs. Sometimes it may need to be promoted, and the services of optimization studios can cost several tens of thousands more rubles (although not in a one-time payment, but stretched over several months).

Advertising is also important, because there are enough competitors in this market, and before you earn a good reputation, you need to attract customers. Advertising on the Internet works well, especially on dating sites. But ordinary ATL tricks can also be effective. Here you need to allocate at least 50 thousand rubles more.

Now you need to consider the issue of hiring staff. Many owners of marriage agencies started their business on their own, having only knowledge of languages, a lot of energy and a sincere desire to earn money. But sooner or later, a large marriage agency will need additional employees who work with clients, select options for them and correspond with representatives of the foreign marriage market. Here the calculation is about 15-20 thousand per additional person. Plus monthly payments: utilities, outsourcing, internet. But there can also be expenses when organizing trips of foreign men to this country (although, usually, such tours are fully paid off). As is clear from all this, the agency does not incur large expenses, which ensures a fairly high profitability of such an undertaking.

The most profitable for a marriage agency is the client who cannot find a mate. It is he who will pay the most, in desperation paying money for any dates already. A business built on happiness is gradually retraining into a business built on failures. But not having successful experiments in the selection of human representatives in your portfolio (no matter how rude it may sound, in fact it is) can be very dangerous for your reputation, and therefore for doing business. The more steam generated through the agency, the more clients it will have. As elsewhere, it is better to sacrifice short-term profits to secure your place in the market.

The cost of services of a marriage agency starts from about 300 rubles for viewing one-time questionnaires. It is possible to pay for each new questionnaire for a small amount. If the client wants the agency to take over the search for a partner, then he must pay 20-25 thousand rubles, in elite organizations this amount is much higher. If the pairing ends with a natural outcome (more prosaic - a wedding, meaning), then the matchmaker receives from 10 thousand rubles, more often - 12-15 thousand.

In the case of working with foreign agencies, the Russian representative office will receive approximately 30-50% of the amount that the foreign colleague will help out (usually it is about $ 10 thousand per man for the entire period of work with him - on average, a year). There are also additional services. This may be a special presentation of the client to members of the opposite sex. Or a professional photo session (only you need to agree in advance with photo studios, because it will be very difficult to maintain your own, especially at first). The cost of such additional services starts from three thousand rubles.

The success of a marriage agency depends on the leader. The correct attitude is to be a businessman, to think like an entrepreneur, and not a lover of women's novels. But the calculation should still be on the consumer, the real marriage between customers is the best advertisement. If you follow this, you can quickly find a customer base and get ahead of competitors; although, as practice shows, the owners of marriage agencies often even cooperate with each other, because not always suitable candidates turn to one intermediary. At the same time, a marriage agency is a highly profitable business (in the case of many clients), which has a constant monthly income (from those who are still looking for a mate) and an additional one in the form of rare but large deductions (from those who have finally found a mate).

Get up-to-date calculations for a business plan