Business on the organization of holidays for children. How to open a holiday agency

Holiday agency - 2 risks that can deprive profits + 3 schemes for working with personnel + 5 effective advertising methods for the agency.

Capital investment in the agency: 150,000 rubles.
Agency payback period: from 8 months.

is no longer the line of business that is focused exclusively on the VIP category of clients.

The demand for various events has grown so much that it has created a vast niche in the service market.

And everyone can try to take their place in it.

And yet: you are far from the first who decided to make money on holidays.

How to become successful?

Is it possible to start a business with minimal investment?

Or do you need a whole staff of professionals of all stripes and expensive equipment to succeed?

You will find answers below.

Analysis of the possibility of opening a holiday agency

Before you open a holiday agency, it is important to “test the waters” in your area.

High competition is a ubiquitous phenomenon.

However, some can become almost monopolists in their small town.

There is a downside to this state of affairs: sometimes a service does not “appear” simply because there is no need for it.

So do not be too lazy to assess the demand in the city, the needs of the population, its ability to pay.

Decide on a list of services and draw up a detailed portrait of your “target client”.

If you are "lucky" to have competitors, you can analyze their work under the guise of visitors.

What you need to pay attention to:

1. List of services and their demand.
2. Reviews of clients about the spent holidays.
3. The quality of video and photo reports.
4. Price list for the services of the holiday agency.
5. Potential weaknesses and clear strengths.

What documents are needed to open an agency for organizing children's holidays?

Some entrepreneurs are in no hurry to officially register their activities, but in vain.

Without the necessary paperwork, it is only necessary to “test a niche”, but not to conduct an active activity of an agency for organizing children's and adult holidays.

This will not only negatively affect the image and prestige, but also interfere with the conclusion of labor agreements and may result in fines from the tax office.

In the worst case, the agency will be closed.

So spend some time and money to register as an individual entrepreneur (to work exclusively with individuals) or an LLC (to serve legal entities, institutions).

As for the choice of OKVED code, the main one is 90.01.

Of the minor ones, you can specify 59.11, 90.03 and 59.12.

There is no need to obtain additional licenses and permits.

Moreover, the holiday agency may not use the cash register.

But you need to be thoughtful.

In this business, the "name" plays a particularly important role.

Choosing the right location for your agency

An agency for organizing holidays is also good because you can safely do without renting any office.

Agree, this is a major savings item.

However, meetings with clients “in neutral territory” are not very convenient, and besides, they are not very respectable.

If you are ready to allocate some amount for rent, choose a room with an area of ​​at least 50 sq.m.

Such an area should be sufficient to divide into three zones:

• workplace of the sales manager;
• client area;
• a place to store equipment and suits.

Opening an agency for organizing holidays with minimal equipment

In fact, to start a holiday agency, you need the bare minimum - a notebook, a pen, a computer with Internet access and a mobile phone.

But if you are planning to start “in a serious way” and will equip a separate workplace in a rented office, you will need the following set of equipment:

Item of expenses	Amount (rub.)
Total:	39 000 rub.
Desk and chair for sales manager	7 000
Sofa and table for clients	11 000
Laptop	15 000
wifi router	3 000
Mobile phone	3 000

Recruitment

The success of an event management agency depends entirely on the skill of its employees.

It is they who are the key link: they are developing ideas, contacting clients, decorating the environment, creating or buying props, and so on.

The number of employees of your particular company depends on the list of services that you plan to provide.

There are three schemes for organizing the work of the agency for children's and other holidays:

A large agency has its own extensive staff of specialists in various fields, and independently organizes any holiday on a turnkey basis.

Requires significant financial investments and labor costs at the start.

“On the balance sheet” of the company no one is listed, and employees are selected for a specific event.

Most beginner owners of holiday agencies prefer to work with contractors, because this option is the most financially affordable.

But there is in this barrel of honey and fly in the ointment:

• the contractor works on his own, so you cannot guarantee that everything will go smoothly;
• the average mark-up for such services is up to 15%; this is the maximum amount of profit from the event that the holiday agency will receive.

1. The most stable and common job option is still a combination of the two options above: having a few key employees in the state and attracting contractors for other services.

   "From outside" they hire dancers, magicians, clowns, animal trainers - that is, all those who will not be required regularly.

   But in the state it is usually enough to hire three people.

The staff of a small holiday agency might look like this:

Job title	Responsibilities	Salary (rub.)
Total:		30 000 + %
Sales Manager	Often, entrepreneurs themselves perform these functions (attracting customers, communicating with them). However, attracting an “outside” employee with experience will allow you to get a certain number of his regular customers as a bonus.	10 000 + %
Designer	Engage in decorating holidays, creating holiday paraphernalia. Can work as a contractor for other firms, bringing additional income to your agency.	5 000 + %
Driver	Bring and pick up contractors, employees, equipment.	15 000

Search for contractors for a holiday agency

All the contractors that are needed for the holidays can be roughly divided into two categories: presenters and artists of different genres.

The host is the person on whom the holiday will “keep”.

He must find an approach to any guest, make sure that no one gets bored, be able to resolve conflict situations in the bud.

Before the holiday, he carries out serious preparatory work, develops personal scripts and details.

Often, the opinion that will develop about your entire company as a whole among those who are present at the holiday depends on the behavior of this person.

Therefore, it is important to choose 2-3 reliable contractors and cooperate with them on an ongoing basis.

It is conditionally possible to define three categories of leaders:

budget segment.

Novice presenters or, conversely, people of "age".

As a rule, they do not differ in creativity.

You can find such people in the nearest DC or on classifieds sites.

Main group.


Average prices, a portfolio, energetic, sociable, versed in current trends.

Often these pros have their own customer base.

Often they "locate" themselves - they send their resumes.

Hosts who deal only with major holidays.

Prices, respectively, are high - from 30,000 rubles per event.

It is worth looking at specialized forums or using the recommendations of other holiday agencies.

Artists and various show programs are easy to find: they all have personal websites or at least publish information about themselves on forums and classifieds sites.

Be sure to look at the portfolio before hiring contractors for the holiday.

For most, it is important to have a video that will demonstrate the work "live".

Also, do not be too lazy to study reviews about the quality of the services provided on the Internet.

How to advertise your holiday agency?

Obviously, the level of professionalism of the staff and the quality of the equipment will not matter if your agency does not have clients.

Depending on the list of services provided, these can be parents (children's holidays), corporations, newlyweds, birthday people with an average and above average income level.

To promote a company for organizing holidays, use the following methods:

Order designers to develop a booklet with a brief description of services and business cards.

These materials should be distributed in places where your target audience is.

Create a personal website, but do not spare finances for it.

Texts should be literate and selling, photos should be of high quality, prices should be relevant.

In the future, you can hire a specialist to promote the resource - this gives a significant increase in customers.

Join a charity fair or arrange a party for children in a city park.

This will increase the recognition of the name.

1. Become a member of forums for organizing and holding holidays, and also actively communicate on websites for parents (if you organize children's events), on resources about weddings (if the target audience is newlyweds).

Do not forget to take pictures of the holidays that you spend, shoot video cuts.

Use this material to regularly update your portfolio.

One unfortunate situation can become a stain on the reputation.

Do quality work, and information about you will spread.

How much money would it take to open such an agency?

One of the key advantages of organizing a holiday agency is the ability to open a business with minimal investment.

The amount of start-up capital depends on the list of services, the form of cooperation with performers, and the set of equipment.

Consider the cost items for organizing an average firm.

Capital investment in business

Regular investment in business

As a business scales, recurring business spending can grow exponentially.

However, in the first months, the amount can be relatively modest:

Holiday agency payback periods

In the first months of its existence, an agency for organizing holidays can receive only 2-3 orders with an average cost.

However, gradually the profit will grow (it will take 6-7 months).

Let's estimate the potential profit after six months of the company's operation:

• 4-6 events/month;
• "average check" - 50,000 rubles;
• average income - 200,000-300,000 rubles / month;
• the amount of profit - from 140,000 rubles / month.

With such indicators, an event agency can pay off in 7-12 months.

The main thing is to achieve a stable flow of customers and increase the average bill.

His experience in opening and running a business for organizing holidays

shares a successful Russian entrepreneur in a video:

Potential business risks in the event industry

For a company that organizes holidays, there are two major risks:

Seasonal demand.

This risk is more typical for children's parties and corporate-oriented agencies.

Since the most activity of these categories falls on the New Year period.

Regular emergencies.

Each event is "built" from scratch.

Therefore, it is simply impossible to predict all punctures.

Artists caught in a traffic jam, a power outage, mixed up scripts - anything is possible.

It is impossible to prepare for this, but you can develop the skill quickly and with a smile to solve any difficulties.

Event organization agency- one of the most relevant business ideas for our time.

Celebrating in style and on a grand scale has become not just a fashion trend, but even an essential attribute.

What used to seem like a whim of the “rich” is now actively used by people with an average income.

Therefore, despite the growing competition, there is still room for new “players” to enter the event services market.

Perhaps you should take it?

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If a person loves the holidays, he should think about how to become a wedding planner. The profession is quite difficult, but very interesting and profitable. For one event, you can get from 20 to 40 thousand rubles, and sometimes the salary is calculated as a percentage of the total cost of the holiday. As a result, this profession can be considered one of the most profitable and unpretentious. A person does not have to have a diploma of higher education, it will be enough to have a desire and some personality traits. In this article, we will look at how to become a wedding planner, where to start your business, and how this profession differs from the rest.

Before becoming a wedding organizer from scratch in Russia, we suggest that you familiarize yourself with all the "pitfalls" of this profession. Such a vacancy is not suitable for everyone, because a specialist must be sociable, courageous, active, understand fashion trends and have organizational talent. If the reader has all the above qualities, he should consider the aspects of this work in more detail.

The advantages include the following points:

1. Constant communication with people, the opportunity to find new influential acquaintances.
2. The activity is exciting, it allows you to show creativity and creativity.
3. Excellent salary, which is many times higher than the salary of an employee in standard positions.
4. Great demand in any region. Regardless of the economic situation in the country, people often get married.
5. By the nature of his activity, the employee gets acquainted with many national traditions, finds out interesting competitions and receives communication.
6. It brings people great joy, gives them the best moments of life.

Among the flaws are:

1. The performer bears a serious responsibility, so he will no longer be able to retire in case of illness or other unforeseen circumstances.
2. Drunken high-ranking guests often bring serious problems, and the task of the organizer is to correctly resolve conflict situations. Because of their professions, these people may carry firearms. It is necessary to check this moment in advance and ask all guests to hand over dangerous items to security.
3. You have to work 12 hours a day or more. During the execution of the order, there are practically no days off, any personal holidays and worries have to be postponed.
4. The activity is associated with constant movement around the city, regardless of weather conditions and the state of health of the performer.
5. In the cold season, people rarely hold weddings, so a specialist may temporarily be left without orders.
6. Not all partners and clients are friendly. The employee will need good endurance in order to resolve conflict situations and not confront problematic interlocutors.
7. High competition requires good self-promotion. At the start, you will need to seriously work on promotion and constantly make sure that customers leave only positive reviews. People pay a lot of money and want the event to be held at the highest level. They will be very upset if there are difficulties during the celebration.

Knowing all these features, the reader will be able to prepare for a difficult job and decide whether it suits him. Responsibility is very high, so you should not make quick rash decisions. Remember how you spent your own wedding and practice organizing the celebration of your relatives and friends. This will bring valuable experience and give a real understanding of the duties of a representative of this profession.

How to become a wedding planner? What professional qualities do you need to have?

As mentioned above, special education is not required for this, but it is very desirable to have the following abilities:

• Organizational talent is necessary, because during work you will have to solve a lot of problems, deal with documents, estimates, draw up reports, pay attention to logistics and a huge number of other points. The employee is obliged to take into account all the nuances and collect the actors at the right time. It is necessary to constantly coordinate the activities of your assistants and partners, to ensure that guests and newlyweds do not need anything.
• Providence. It is necessary to foresee force majeure circumstances and think through all the scenarios in advance: from bad weather to problematic guests. An employee must take care of blankets, umbrellas, medicines in advance. If problems arise during the event, they all fall on the shoulders of the manager.
• Internal discipline and multitasking. It often happens that several wedding projects are being prepared at the same time. In this case, the employee has to switch from one activity to another, while thinking about all the little things and difficulties. For clear coordination, you will have to have an inner core and constantly record your actions.
• Attention to detail will create the perfect holiday. During the wedding, everything should be at the highest level. The coordinator will have to take into account every little detail: bridesmaids' outfits, wedding dress and suit, makeup, jewelry, decorations, music, etc. All these elements, if properly located, will create an unforgettable atmosphere, but if used ineptly, they will drag the event "to the bottom".
• Love for people will help you endure their shortcomings and get real pleasure from your work. During the organizational process, the newlyweds repeatedly change their wishes and accuse the hired employee of unprofessionalism. A person should treat his clients well and understand their nervousness. Otherwise, he will not be able to work with them.
• Strong nerves must withstand even the most stressful situations. The coordinator has a very big responsibility and in case of failure of one of the employees, he must quickly replace him. Hired artists are often late, and cooks are not always professional in their duties.

  Interview with the founder and general producer of the Knyazev group of companies: where do event managers study

  The organizer cannot lose his head in a difficult situation, especially when the problem must be solved in a matter of minutes.

All of the above qualities can be developed, but it is better for a potential employee to already possess at least some of them.

Now we will talk directly about how to become a wedding planner. Step-by-step instructions will help you better coordinate your actions and tune in to work. To start a career, you will have to go through several stages. How to become a wedding planner:

1. Find partners. Do not engage in a complex and multi-stage process on your own. Arrange in advance with artists, makeup artists, culinary specialists and other specialists. The work of familiar people is much easier to coordinate.
2. Take a couple of free orders. It can be friends or acquaintances who are going to celebrate marriage. Despite the lack of payment, try to perform your duties as well as possible, because this is a valuable experience and reputation. Ask customers to leave feedback about the event.
3. Engage in self-promotion. Come up with a catchy name for your company and print business cards. Submit ads in newspapers and wedding magazines, communicate on specialized forums, create a thematic website or group on social networks.
4. During the holidays, take beautiful photos and collect them in an album. The specialist must have his own portfolio for advertising services. Post photos on your web pages.

What is the job of a wedding planner? How to become one?

Now the reader knows how to become an individual entrepreneur and coordinate wedding celebrations. The manager receives a huge number of benefits, he becomes financially independent and acts at his own discretion. If a person likes to create a holiday and wants to bring joy to people, he should definitely try himself as a wedding manager!

How to organize business events? Business events and networking at trade shows don't have to be boring.

How to become a wedding planner

People are much better at remembering positive emotions. Plus - interactive with the participants allows them to liberate and create an effective working atmosphere. For the latest issue of the Protoplan blog, we have selected 10 ideas that will help turn any business event into an exciting event. You can easily use these ideas for staff team building before participating in the exhibition.

Fun and interactivity work wonders to bring people together, break down barriers, improve the work environment now and for the long term, and make people feel special.

The secret of holding business events: a little time and effort on the part of the event organizer - and the event will start working on the brand's reputation even more actively, whether it is a small meeting or an international conference.

Virtual Reality Worlds

The availability of VR technology has opened the door to a multitude of gamification options for business events of any format and size - even in a small space, you can give participants the experience of interacting with virtual reality. VR glasses and a computer are all you need to create a world where business event guests can do whatever they want. The game can be both individual and team - look at the options, choose the format that suits your business event or brand, and prepare a short introductory speech to explain the rules and objectives to the participants. For serious businessmen and ladies, this will be an unusual experience that they will surely share with colleagues.

sommelier game

Set up tables, serve for wine tasting, and place a few bottles of wine on each table. Arrange a tasting: pour trial portions into glasses, prepare evaluation tables for participants in a business event, where they can evaluate bouquets of drinks. Such a sommelier game will provoke a discussion of each variety between the guests at the table, liberate and create a more relaxed atmosphere at any business event.

Casino with own currency

Distribute an equal amount of your invented currency to the participants of the business event and play roulette, craps or poker. Strong emotions will allow participants to open up, appreciate each other in an unusual situation and just have fun. Winnings in currency can eventually be exchanged for branded souvenirs, certificates or services of the organizing company or sponsor of the event.

climbing wall

A serious idea for those who are ready to arrange a powerful adrenaline rush for the guests of their business event. You can now rent a small climbing wall or a gym with such a wall in almost any city. The trainer must be included. The first few lifts can be educational, and then you can arrange a relay race. Don't forget drinks and snacks for business event attendees who are sure to want to eat and socialize after the sport.

Castles in the air

Wake up your inner child at your business event — arrange quests and contests for them using inflatable structures. Slides, castles and labyrinths - passing them at speed will make people laugh, that's a fact. Divide the participants of the event into teams and promise a good prize for the winners. This is an ideal exercise for team building, but also great for a break from a field training or a conference in the country.

Photo zones at business events

Create a maximum of places where participants of a business event can take pictures both individually and collectively. Encourage them to do this - arrange art objects, cardboard photo frames, all this can be branded. Just imagine what kind of media effect you will get in social networks if you competently and responsibly approach the preparation of a business event. Photo stands can be placed in the open area, in the halls, in the conference rooms.

It is important to properly plan the event space. The easiest way to do this is with the help of the smart online tool SpacePlanner — it is suitable for organizers of events of various sizes, from large exhibitions to trainings. In SpacePlanner it is very convenient to assemble the layout - arrange stands, furniture, equipment. It also makes it easy to create commercial offers and send them immediately from the system, calculate the budget and display the online catalog on the event website.

Register, create an event, invite your colleagues to it - and get ready without fear of missing out on details. Track changes in the project budget online - if you change the layout, you do not have to recalculate it. The system will do it for you. And the catalog of objects built into the service will turn the drawing of buildings into a game - it's so simple and exciting.

Now the SpacePlanner service is operating in the open testing mode - join for free and hold business events at the highest level of comfort for yourself and your clients. Leave feedback - we will develop the project and come up with even more useful features.

Collective creativity

There are tons of options here, from making pottery to huge, intricately patterned coloring pages that teams of competitors have to paint against the clock. By the way, the drawing can be thematic - reflect the theme of the business event or the field of activity of the organizing company. The final posters can be used in the company's office as a reminder of the collective creative impulse.

Archery

An absolutely fun and very exciting activity that does not require large expenses for the organizer of a business event. A few targets, a few sports bows, a couple of instructors - and a team shooting tournament for participants in some kind of business training is ready. Targets can be branded, don't forget about it.

Photo booth or photo zone

A simple but sweet idea that is simple and fairly cheap to implement at a business event of any format. Guests will get to know each other, take pictures and keep the cards as a keepsake. Another option is to hire a photographer and, at the end of the event, post all the photos on your website or social networks in order to attract traffic to your resources.

Bowling
An equally simple way to have a good time with business partners. You can rent a hall or set up your own bowling alley - balls and skittles are inexpensive. Think about who will keep score and how, and what prizes you will give to the winners.

digital board

A modern and interactive format of creativity is drawing on digital touch panels. They can be used as a board, for example, for brainstorming in training or playing guessing charades. Having a digital board in your home is a good idea, a very useful thing, it can come in handy at any corporate event.

Choosing a business event for a company - one of 19 thousand exhibitions and fairs from around the world - is easy in the Protoplan online catalog. We regularly update the statistics, dates and contacts of the organizers - all information is fresh and reliable.

Our free online ExpoPlanner service will help you prepare for the exhibition - register, use it to do everything on time and not miss anything.

Read useful articles for exhibitors, participants and organizers of exhibitions and business events in the Protoplan blog.

Organization of children's holidays - where to start a personal business?

A profitable business can be built on the creative branch of activity. One of its varieties is the organization of children's holidays. Therefore, novice entrepreneurs are interested in where to start a business and how not to lose the invested capital?

Agency registration process

When the question arises of where to start organizing a children's agency, you need to find out if the entrepreneur has the necessary amount. If you have start-up capital, it is advisable to create a client base for the business, and then register your business. Making a portfolio and finding clients can take a long time, and business taxes will have to be paid. Therefore, clients are first developed, after which the case is officially registered from scratch.

The optimal form of foundation is an individual entrepreneur (individual entrepreneur). At the same time, OKVED 92.3 "Other entertainment and entertainment activities" and 92.7 "Other activities for the organization of recreation and entertainment, not included in other groups" are selected. By choosing this profile, the entrepreneur will maximize the company's capabilities. You need to register your business with the tax office. It is better to switch to the simplified tax system (simplified taxation system). There are two tax regimes:

• Six percent of all income.
• Fifteen percent of income including expenses.

The advantage of the USN is that the report is submitted only once a year.

You do not need a license to establish a children's holiday agency.

Plan for the organization of the necessary premises and equipment

An entrepreneur who opens a children's holiday agency from scratch must have:

• Car or any mobile transport, preferably a minibus. Since you have to travel a lot and carry various auxiliary materials;
• A room for holidays, which needs to be designed in an original and bright way to attract customers. You can decorate the hall with flowers, garlands, figures of fairy-tale animals, cartoon characters and balloons. When creating themed evenings, an entrepreneur will need appropriate decorations.

Initially, you can do without an office. But later it will be needed, as it will testify to the solidity of the company. The area of ​​the premises is up to fifty square meters. It is desirable to have a parking area near the rented office. The room must be divided into three zones:

1. Negotiation room.
2. Stock.
3. Managers' room.

For a successful business project, it is desirable to organize your own creative website. To create a portal, you need from 12 thousand rubles.

Profession "Event-manager (Organizer of holidays)"

For monthly promotion, you need to spend about 3 thousand more rubles.

Recruitment for the company

When the question arises of how to open a holiday agency, you should first take care of the selection of qualified workers. It is impossible to work without the help of staff. Starting your business from scratch does not require you to hire many employees at once. It will be enough to invite several competent specialists. Standard set:

• A manager who must control all business processes and holidays, receive and process calls, communicate with specific customers.
• A driver who knows the routes well and knows how to entertain guests on the way. He will take over the functions of the logistician.
• Children's entertainer or toastmaster, creating a festive mood.

In addition to the above staff, depending on the profile of work, the following professionals may be needed:

• DJ.
• Operators.
• Photographers.
• Florists.
• Musicians.
• Dance groups.
• Animators, clowns.
• Pyrotechnics.

You will need a children's organizer of holidays. His responsibilities include:

• Creation of a children's scenario and its coordination with parents.
• Clear planning of all details.
• Finding and supplying the members of the children's event with costumes.
• Decorating the hall for children, compiling a menu for the festive table.
• Cleaning of the premises after the children's event.

It is advisable to agree in advance with the chefs on the preparation of high-quality and tasty food. It is also worth paying attention to freelancers. In which case they will help the entrepreneur with children's slogans and a script.

Organization of financial investments in activities

Basic expenses for starting a business:

• Rent of premises (about 300 thousand rubles).
• Necessary equipment (musical equipment will be expensive: microphone, subwoofers, mixing console). For children's holidays, you need a lot of costumes, trampolines - 200,000 rubles.
• Employee salaries (from 500 thousand rubles).
• Fare.

The opening of a children's holiday agency is not just a team of talented animators. Here it is necessary to think over certain concepts of the case. The amount of initial capital can range from $10,000 to $100,000 - it all depends on the capabilities and imagination of a businessman. But you can always start a business with a minimum start-up capital. The help of friends and relatives in organizing children's holidays will help to develop a client base. The agency earns 10-15% commission from small orders and 3-5% commission from large companies. If a company receives several orders of 40 thousand rubles a month, and subsequently from 6 orders of 70 thousand rubles each, then in a year the business can fully pay off and bring good profit. However, this is a seasonal thing. Summer is a rather unprofitable time of the year. Since most children are sent to health facilities or taken away on vacation.

Useful information on the case

The search for clients for business development should start in your area. It is enough to send colorful postcards to all houses. Later, you can take a more serious approach. Advertising is of several types:

• Distribution in children's educational and entertainment institutions. Here you need to coordinate your actions with the owner or director of the institution.
• Through your own portal.
• Phone marketing.
• Direct marketing or direct marketing (direct communication between the client and the contractor).
• Departure of managers to enterprises for negotiations.

Do not forget about the regular customers of the agency, arranging festive evenings and distributing discount or promotional coupons. You can come up with a special incentive system for each client. You must always think one step ahead of your competitors. This business is creative, and therefore unpredictable. It is necessary to focus on large companies, carrying out corporate holidays for the children of employees. Recently, it has become popular to organize science parties for children. At such parties, children are told in an entertaining way about science and shown various experiments.

Your agency for organizing children's holidays needs to be nurtured gradually. If a businessman stands still, then customers will get bored and find a more creative entrepreneur. Thinking about how to open a holiday agency, an entrepreneur must answer the following questions:

• What I want.
• What is needed for this.
• What do I have.
• What is missing.
• Where to get it.

The name of the event agency also plays an important role.

First of all, the customer pays attention to the name of the company.

An original and funny name will be remembered faster than a banal one. A profitable business based on organizing children's parties is easy to start with sufficient activity and desire.

Shop of ready-made business plans - what you are looking for is already here!

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On this page, you can download or read a ready-made standard business plan for an agency for organizing holidays and corporate events for free.

Typical business plan for a company for organizing and holding holidays

Overview section

This business plan provides for the opening of an agency for organizing holidays for corporate clients, children's institutions and individuals.
The organizational and legal form of doing business is a limited liability company. This option is optimal for a number of reasons. First of all, because the main clients will be legal entities.
The degree of success of the project is assessed as medium-high and depends, first of all, on the region. In many regions, this niche is practically free, but in Moscow and St. Petersburg the level of competition is already quite high.
Description of the enterprise
It is planned to open an agency for organizing and holding holidays with the necessary staff and equipment.
Description of services
It is expected that the agency will provide clients with the following services:
- organization of corporate events
- organization of children's parties
– organization of leisure evenings
- organization of private parties
– organization of seminars and conferences
Market analysis
In this section of the business plan, you need to give a detailed description of the market for holiday agencies in your region. It is necessary to note the shortcomings in the work of existing companies in order to avoid them later in your business.

Production plan

The agency's office should be the central place in the organization of holidays agency. When choosing an office, consider the convenience of its location for potential customers, because it is in the office that negotiations will take place. The office should consist of two rooms - a workspace for managers and a meeting room. The total size of the office will be approximately 40 square meters.
If there is no appropriate repair in the office, it must be done in order to create the appropriate mood and entourage for customers.
The next step will be the purchase of equipment for the office. As a rule, you will need the following list of equipment:
— computers with Internet access according to the number of managers
- copy machine
- Fax
After the office is ready to work, it is necessary to hire a staff. As a rule, employees for a holiday agency are divided into two categories - permanent employees and visiting employees.
Permanent employees are managers who search for clients and work with customers.
Incoming workers are actors, clowns, dancers, presenters, etc., that is, all those who do not need to be constantly kept on staff.
Note that it is desirable to hire experienced managers with solid experience in attracting clients.

This will quickly recoup the start-up costs.
After the staff is recruited, you can move on to a wide advertising campaign. You can advertise a holiday agency in the following ways:
— creating your own website
- telephone marketing
— direct marketing
– work in the field – departure of managers for negotiations at enterprises
- word of mouth - after the successful organization of the holidays, your agency will be recommended
During the first months of the agency's work, there will not be very many orders, and then the number of orders will constantly increase.
A few words about what equipment may be required when organizing holidays:
- projection screens
— projectors
- musical equipment
– cars
- structures for mounting the stage
At first, all this can be rented, and then, as incomes grow, you can buy it as a property.
Note that it would be nice to have an agreement with some cafe or restaurant, so that when organizing events, they also provide participants with food. This will attract more customers. The convenience of this approach is undoubted - the customer receives the whole range of services "from" and "to".

Financial plan

Next, we will consider in detail the financial component of this business project.
Expenses:
– office rent – ​​300,000 rubles per year
– repair – 50.000 rubles
– equipment – ​​100.000 rubles
– salary of 4 managers – 400.000 rubles per year
Total: 850,000 rubles needed to start
Income:
- organization of holidays - from 50,000 rubles of net profit from each event.
As practice shows, successful agencies earn 10-20 million rubles a year in 2-3 years after the start of work.
Thus, holiday agency payback is about 1-1.5 years.

You can download a ready-made business plan for organizing holidays here

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Quick search for ideas here:

Modern man is fed up with advertising. It takes more and more effort to get his attention. Today, one of the most popular methods of working with clients is organizing events. A bright holiday becomes the best gift for the consumer.

When building our event communications, we must simultaneously think about both the goals of the event and the guests of the meeting. So, based on the target audience, all events can be divided into three large groups:

Corporate events

Who but your employees are the personification of the values ​​of your company? A satisfied employee who is part of a close-knit and friendly team is the key to a successful business.

Lukoil held its own game “What? Where? When?, in which the questions were based on the rules of corporate culture. At the same time, two tasks were solved: team building and implementation of the principles of business ethics. And at the end of the evening, the guests had only one question: “When is the next game?”.

Use a team competition format, and teams are best made up of strangers working in different departments or branches. Only in the course of a gambling game will people really get to know each other and feel like a single team.

Events for partners and distributors

These are more formal and serious events, which, however, should not be boring. Formal and monotonous presentations, seminars and conferences will quickly get bored and certainly will not be remembered by anyone. But any business meeting can be held in an original and interesting way, if you approach it with imagination.

So, instead of the usual presentation to distributors of a new product, the iCook pasta cooker, Amway decided to break the Guinness Book record for making the longest ravioli in the world.

Holiday agency business plan

And she beat, fashioning almost 30-meter! The guests were directly involved in the preparation of this, as well as their author's Italian dishes, and then with pleasure they treated each other to ravioli cooked in the presented pastovars.

Make the most of the product being presented, involve partners in interaction: let them try, touch and examine the product. Your own experience is always remembered better than a bright presentation from the stage.

Events for the external public

What could be more fun than a concert, more spectacular than a dance flash mob or more soulful than a picnic? What if your company organizes it? Nothing is remembered better than pleasant emotions that will now be associated specifically with your brand.

Sokolniki Park has found an unusual way to inform the whole city about the appearance of the largest ice slide in Moscow. A festival of unusual sleds "Battle Sleigh" was held, where participants competed in the design and testing of unusual sleds on this very hill. This format compares favorably with traditional festivities and entertainment, and therefore gathered a lot of participants and spectators!

But event management is not limited to defining the type of your event. How and, most importantly, where to learn how to write a program, select speakers and calculate the budget correctly? Formal education usually involves formal knowledge that is difficult to apply in reality. Learning to organize events can come through books. Of course, high-quality literature allows you to understand the basics of event management. But will even the right textbook replace the speech of a practitioner who, through his own experience, has learned the solution to all difficult situations? Hardly.

We conduct PR training in an exciting way: the acquired skills are practiced in practice.

“I plan to start decorating weddings, I have a lot of thoughts, but I don’t know where to start. Advise»

Most importantly, it's not where to start)) But just start. Get it and start doing something! Many people have a certain fear of the future. It seems that there are a lot of thoughts, what will not work or what needs to be done to make it work for sure?

When I started, I confess I did not have these questions. I was just curious and wanted to have fun. It's the same mood now. I'm not afraid of failure, I can learn from everything that I don't do and do!

It's been 7 years since we started. I am still analyzing some of our mistakes. This coin also has a reverse side. Ignorance of any truths can also go for good.

How to start in a crisis or the rules of mindset for success

Crisis is a word that hides the unknown, necessarily debts, loans and lack of money from buyers.

We started in a crisis. We honestly didn't know how it could affect the wedding market. We did not know fear and squeezed to the maximum. Rule number 1 - do not build yourself a framework. Our thinking is limitless and it can give us brilliant ideas if it is allowed to.

The second insight of those years: Not every neighbor's grass is greener and tastier. It always seems to us that a colleague is better, more interesting, more profitable and more successful. Knowing this for sure, you choose 2 paths. Or live with the idea that you will never be so cool. Or set the bar higher and surpass yourself!

When we started, we had an idol in the wedding market. We dreamed of getting on the same level with them. They did everything possible and impossible. The illusion that our idol was doing well moved us forward at an unspeakable pace.

Can you imagine how surprised we were when, after 1 year, we met the idol in person? We were disappointed with the level of service. But we are in the black! So rule number 2 - exceed all expectations! Jump over yourself, make it so that you yourself feel sorry for parting with a product or service.

And now 6 small stages of your successful movement:

Stage 1 - Write down the answers to the questions

Determine for yourself whether I really want it and why I need it. It is imperative to answer this question in order to know what moves you forward. You will remember your answer when your hands give up, when difficulties or failures arise! But knowing why you are doing it will move you forward! Write down the mission of your company. Ask questions:

• What benefit will your actions bring to the world?
• How will your company benefit? Write down the purpose of the company.
• What should you and your employees come to every time with a successful project? Read How to Find Good Employees.
• Who is your client?
• Where can you find him, hook him up, where can you sell him the services of your company?

Stage 2 - Study, study and study again

Start learning. If you are ready to fill the bumps yourself (it's nice), then go through the entire Internet and collect all the information you can. What restaurants are there in your city, in what style to make decor there, what styles are there, what are they characteristic of. Collect interesting ideas in your creative piggy bank.

YOU must be a professional. It is very difficult to sell your services when you do not fully understand them yourself.

How to open a holiday agency from scratch

Monitor the market for wedding professionals and decorators.

Stage 3 - Style development

Develop your own style and flair. What kind of weddings do you want to do? Elegant? Light and romantic? For 40 or 300 people? Identical decorators are chosen by price. There are queues of customers for decorators with personality.

Stage 4 - They should start talking about you

Tell everyone what you do, because you need clients. Let at first it can be friends. Use free ways to promote your own brand. Company account in VKontakte + group. And also do not forget about everyone's favorite in the work of Instagram.

For more information about which promotion methods to use, read the "Effective advertising, what is it?" and "How to calculate the effectiveness of an advertising channel" . In these articles you will learn in more detail what and how to use, and also, I hope, you will be able to find a couple of new ideas for yourself.

Stage 5 - Partnerships

Start partnerships with everyone in the wedding industry!

And for those who starts a business with family members or friends, I advise you to read "About Partnership and Partners", written from the experience of owning a business with a friend.

Stage 6 - We grow only up

In our business, I advise you to grow gradually. Slowly and don't rush. Your client grows with you. Work every day. Write down a plan for how many clients you need in a certain period, calculate how many you need to generate every week and follow the plan. Without a clear goal, you don’t know where to run and where the finish line is.

Don't pretend to be active. Your every action should be aimed at getting a client.

So the most important thing is to take the first step! If you don't, someone else will get ahead of you! Follow your dream, you just have to reach out and grab it by the tail.

Helpful information:

Many people love holidays and memorable events, so for creative individuals who want to create their own business, it does not hurt to think about opening an event agency. What is it and what services does it provide to the population?

If children's matinees, corporate parties, anniversaries, wedding celebrations and other events are to be held, each person can contact the event agency and order the services of professionals who will take care of all organizational issues and make the holiday unforgettable.

Today, the services of firms in organizing holidays are very popular among the population. This fact should not go unnoticed by novice entrepreneurs, because, despite the competition in this niche, your own agency, if properly organized, can bring in a considerable and, most importantly, constant income.

Pros and cons of business organizing holidays

How difficult is it to open a holiday agency? How much money do you need to start? How to attract customers to your business? What are the advantages and disadvantages of this type of business activity? This is not a complete list of topical issues faced by novice businessmen who decide to make money on the provision of holiday services.

In the "holiday" niche, there is an active dynamics of development of various companies, so we can say with full confidence that the services of event agencies will be in demand for a long time to come. Other benefits of this business include:

• no need to maintain a large staff of employees;
• the possibility of opening an agency with a small initial investment;
• fast return on investment;
• possibility of independent formation of the list of offered services;
• having low costs.

It should be understood that the coordination of the celebrations and their organization almost completely fall on the shoulders of the agency, which minimizes the occurrence of unforeseen circumstances and the occurrence of failures during the events. This contributes to the increase in the company's rating and the formation of positive feedback about its activities among customers.

You can open your own company without big investments. A good agency leader must have excellent organizational skills, be able to navigate the needs of the market and find non-standard ideas for events.

There is no need to maintain a large staff of workers, since it is possible to cooperate with various teams on mutually beneficial terms. For example, work with them on a piece-rate scheme or a fixed percentage of the total budget of a particular event.

Important: most event agencies work closely with bands, animators, event space decorators, and other entertainment businesses. This allows you to organize almost any celebration as efficiently as possible and satisfy the needs of the customer, in addition, this approach will make it possible to significantly save on investments when starting an enterprise.

The business of organizing celebrations is always associated with positive emotions: entrepreneurs receive good money for their work and the pleasure that customers are satisfied. In addition, such work does not have a rigid schedule.

The negative aspects of doing business in organizing celebrations include a high level of competition, especially in large cities. Despite this, creative people with a non-standard approach to providing service in this niche can always succeed.

How to open a holiday agency from scratch?

Before you open a holiday agency from scratch, you should conduct a thorough analysis of the market and the work of competing companies. In large cities, there can be a lot of such firms, so the demand for services, as well as the solvency of the population, should be assessed. To analyze the work of competitors, you will need:

• collect customer feedback on the events;
• make a list of the most requested services;
• study the prices of other enterprises and create a price list of your enterprise;
• identify the strengths and weaknesses of competing firms.

Important: the analysis will also help to understand the main needs of customers and determine the direction of the event agency.

Business registration

To register a business activity, a future businessman needs to contact the tax office at the place of residence. Registration involves the choice of organizational and legal form - IP or LLC. The latter would be preferable, since it allows you to officially cooperate with organizations of various forms of ownership (legal entities).

During the registration of an enterprise, you will need to indicate OKVED codes for your activities. You can choose 91.31.21 - "Activities for organizing and staging theatrical and opera performances, concerts and other stage performances." If you plan to provide services such as the production of photos and videos from holidays for clients, you can also select codes 74.81 Photography activities and 92.11 Film production. This will significantly increase the income from the work of the enterprise, besides, becoming a photographer is not at all difficult.

Please note that in order to provide services for organizing holidays, a novice entrepreneur will not need to obtain special licenses. The features of this type of activity should also include the absence of the need to install a cash register.

After registration of entrepreneurial activity, permits from the SES, Rospotrebnazor and the fire inspectorate will be required. When the documents are collected, you can begin to develop the business. Taking into account permits, the cost of registering a business can be about 20 thousand rubles. Some entrepreneurs, in order to save time, resort to the services of intermediary firms that deal with paperwork and obtaining the necessary permits.

Office search

As you know, the office is the "face" of any company, so the agency for organizing holidays must have the appropriate premises. First of all, it should be located in a prestigious area with good transport interchange.

If an event company does not have its own office, clients will not use its services, which will certainly affect the amount of possible profit. To ensure the correct operation of the enterprise and create all conditions for receiving customers, you should rent a room with an area of ​​​​about 40-50 m². The office should be divided into the following zones:

• receiving guests and negotiating;
• manager's work;
• storage of props and equipment.

An important point is the design of the office space, so you should carefully consider the optimal design solution. It does not hurt to place large photographs from successful holidays on the walls, which will immediately attract the attention of potential customers. You should also create conditions for customers to view videos and slides from events so that they can imagine the scale of their celebration and evaluate your capabilities.

You need to make sure that the office has comfortable ergonomic upholstered furniture that will create comfortable conditions for receiving guests. With its help, you can divide the space into zones and make the interior cozy. It is desirable to have a separate room for negotiations with clients so that people do not feel embarrassed when communicating. It needs to install computer equipment, thanks to which customers will be able to get acquainted with promotional materials. In large cities, the cost of renting office space ranges from 50 thousand rubles, and in small towns - about 20-30 thousand rubles a month.

Important: at the initial stage of development of an event agency, it is not at all necessary to store props and costumes in the office. It is enough to choose a different room for these purposes, which will significantly reduce rental costs.

Purchase of props

When drawing up a business plan for a holiday agency, the item of expenses for the purchase of equipment and props is one of the main ones. To operate an event company, you will need to purchase:

• costumes of animators and other attributes - 50 thousand rubles;
• musical equipment - 70 thousand rubles;
• tables, chairs for the office - 25 thousand rubles;
• upholstered furniture - 15 thousand rubles;
• laptop with a router - 18 thousand rubles;
• phone - 4 thousand rubles.

In total, 182 thousand rubles will have to be spent on the purchase of props and equipment. Please note that the cost of their purchase depends on the direction of the holiday agency. For example, if a company organizes wedding celebrations, it will have to purchase equipment for decorating the hall, requisites for on-site video filming and photo sessions, musical equipment and other paraphernalia, which will cost the organizers about 100 thousand rubles. The same applies to holding children's holidays, since for their organization it is necessary to buy a large number of costumes (clowns, fairy-tale and cartoon characters), inflatable slides, trampolines, etc.

As we have already said, cooperation with companies providing equipment rental services significantly reduces the cost of details. Thus, before starting your career, you should establish contacts with similar companies to optimize costs.

Personnel attraction

In many ways, the success of an enterprise in organizing solemn events will depend on the skills and abilities of employees. Creative individuals who can think outside the box and “generate” creative ideas do well with such work. Also, senior students of institutes (schools) of culture can be invited to the staff. This can give not only the opportunity to earn a student, but also to attract a talented employee to the team.

The number of employees of an event company directly depends on the list of services that will be provided to customers. If you plan to open a small agency, you need to attract to the state:

• sales manager;
• decorator of solemn events;
• driver.

The salary of employees can be as follows: manager - 10 thousand rubles; designer - 5 thousand rubles. Also, the amount of their salary includes the accrual of interest from the budget of the events carried out (on average, per month it is about 25 thousand rubles for two employees). The driver's salary is fixed - 20 thousand rubles. Total - the cost of paying employees is 60 thousand rubles.

The most common way for event agencies to work is to cooperate with contractor companies. In this case, there is no need to maintain a large number of staff, and the performers are selected for a specific celebration. This scheme is most popular among business owners for organizing special events, but it is not without drawbacks. First of all, you need to remember that contractors work for themselves, for this reason the agency cannot give the customer a full guarantee that everything will go smoothly.

You also need to know that when working with third-party organizations, your margin will be only 10-15% of the holiday budget. To increase the percentage of income, you can combine both business schemes: you need to have several professional animators on staff and attract third-party workers to various events.

As for attracting contractors, their services are usually resorted to if professional presenters and artists of various genres (clowns, dancers, jugglers, etc.) are required. It is advisable to find several such partners with whom the agency will work constantly on mutually beneficial terms.

Holiday agency business plan

To calculate the amount of the initial investment, the mandatory monthly expenses, as well as the profitability of the enterprise, it is necessary to draw up a business plan. As practice shows, you can start in this niche with a small initial capital. Its size will largely depend on the list of services provided, the form of work with customers and performers, as well as the method of acquiring props and equipment. For the organization of a small company, the initial one-time costs will be:

• registration of the enterprise - 20 thousand rubles;
• purchase of equipment (without props) - 132 thousand rubles;
• office rent - 30 thousand rubles;
• renovation of the premises - 100 thousand rubles;
• launch of an advertising campaign (website promotion, printing services, work of promoters) - 50 thousand rubles;
• purchase of consumables - 10 thousand rubles.

Total - the volume of initial investments is 342 thousand rubles. Please note that we did not include the cost of purchasing props in the calculation, since for each company this item is a significant cost item, the amount of which can only be determined in the course of a sufficiently long period of work of the event agency. Therefore, it is advisable to rent costumes and paraphernalia at the initial stages, including these costs in the cost of services. The same nuance should be taken into account when drawing up a business plan for organizing children's holidays.

Now consider the article of mandatory monthly expenses. This should include:

• rent of premises - 30 thousand rubles;
• agency website promotion and advertising? 10 thousand rubles;
• payroll fund - 60 thousand rubles;
• consumables - 5 thousand rubles;
• payment of taxes and other transfers - 20 thousand rubles.

Total - the amount of mandatory monthly costs is 125 thousand rubles. Costs can be reduced a little if you hire a student who needs a side job in your spare time as a decorator and offer him a small flat rate.

Now consider the payback period of investments and the possible profit of the enterprise. Depending on the scale of the holiday, the average bill for the event varies in the range of 50 thousand rubles. At first, you should not count on big earnings. As practice shows, there can be only a few applications per month, and after six months of work, their number grows to higher rates.

Suppose an event company has completed 7 applications in a month, which means that 350 thousand rubles will be credited to its account. From this amount, you need to subtract 125 thousand rubles (mandatory monthly payments), we get 225 thousand rubles of net profit. To recoup the investment with such financial indicators, it will take about 5-7 months of work.

Event agency and its differences from the holiday agency

Aspiring entrepreneurs should know how event companies differ from other holiday organizing agencies:

• producer organizations. They hold various celebrations and events on their own initiative. Such holidays are financed by sponsorship and ticket sales. Unlike similar firms, event companies do not hold their own events, but fulfill the request of a specific person (organization) on his initiative.
• PR companies. These organizations hold events (rarely holidays) strictly for highly specialized audiences. These can be entrepreneurs, athletes, journalists and other categories of people for whom a particular agency organizes press conferences and other events.
• BTL agencies. Their main activity is to conduct promotions for various customer companies. They, as a rule, are long-term, can simultaneously cover several regions, and also have a fairly large audience (promotion of brands, goods, services).

Questions from new businessmen

Consider frequently asked questions on the topic.

What services to provide?

Many beginners do not know how to form an offer for potential customers and what list of services to develop so that they bring tangible profit. First of all, you need to study the demand of consumers in this area, and first you should decide on the direction of the enterprise.

It is easy to guess that children will be interested in the work of animators; if there is a wedding coming up, customers, most likely, will want to see musical groups and a professional toastmaster at their celebration, and performances by artists will be welcome at corporate parties.

You need to contact several city event agencies and ask about the service they provide. It is important to know that only those enterprises that provide full-cycle services and take full responsibility for organizing and holding the holiday succeed in this niche. This includes:

• registration and preparation of venues for solemn events;
• organization of outdoor holidays;
• development of the scenario of the event;
• services of a photographer and videographer;
• musical accompaniment.

Event agencies offer their clients the organization and holding of all kinds of competitions, game events, which are very popular at children's matinees, corporate holidays and weddings. Also popular among customers are services for the preparation of exclusive dishes that are impossible (or very difficult) to order at catering establishments.

How to promote your agency?

The issue of attracting customers is one of the most relevant, since the success of the enterprise and the amount of profit directly depend on it. Consider the most effective ways to conduct an advertising campaign:

1. Personal website of the event agency. Initially, it is worth ordering professionals to develop and create a website for your company. This should be a meaningful and indexed resource by search engines, which will be shown to users for various queries. It must contain up-to-date information about the activities of the agency, high-quality photographs and videos, as well as optimal prices for services. In addition, various promotions should be carried out on an ongoing basis, the announcement of which will be displayed on the main page of the site. It is also important to link the resource to the main social networks where the target audience spends most of their time. For the effective operation of the website, you should order services for its monthly promotion and optimization.
2. Social networks and forums. People love holidays, so finding an interested audience in your city will not be a big deal. To do this, you need to create thematic communities of the holiday agency in social networks and offer subscribers interesting entertainment content. It is mandatory to link publics with the main site, for which you need to place the appropriate link in them. Depending on the activities of the company, it is recommended to attract target audience to its platform: if the agency organizes holidays for children, it is necessary to actively communicate in communities of children's subjects and public places for young mothers, weddings for newlyweds. The same applies to communication on thematic forums, from where you can attract a large number of target customers (and, as in the case of social networks, absolutely free).
3. Distribution of printing. You should order the development of flyers and booklets, which will contain brief information about the work of the agency. You also need to contact an advertising company that can organize the distribution of leaflets in crowded places in your city.
4. Charity events. In localities, especially in large cities, charity campaigns are often held in support of children. You need to take part in them free of charge, which will allow you to declare yourself as a professional organization, as well as significantly increase the awareness of your own brand.
5. Outdoor advertising. The presence of billboards and streamers in crowded places of the city will provide a large flow of customers.
6. Photos of holidays. It is mandatory to take photographs of all events. This will allow filling the company's portfolio and placing pictures in printed publications.
7. Advertising in the media. To promote an event agency, you should advertise in the city media (press, television, radio).

Is it worth it to run a franchise?

Franchise work can be the best solution for businessmen who want to open a profitable business with minimal investment. Their volume in cooperation with the franchisor is from 100 to 300 thousand rubles. What are the advantages of such a scheme of work?

First of all, it is worth noting that the entrepreneur gets at his disposal a ready-made business model, which is extremely effective. Moreover, the young event agency will work with ready-made scenarios for holding holidays and various celebrations. This means that the city's customers will only receive exclusive offers.

The franchisee has the opportunity to receive a ready-made website, which will be professionally designed in the corporate style of the partner company. In addition, entrepreneurs are provided with comprehensive support in attracting customers and training employees (free of charge). To start, minimal labor will be required, so a businessman can simultaneously develop some other business. Typically, you can start working on a franchise within 14-30 days from the date of purchase.

How much can you earn on holidays?

The amount of income largely depends on the chosen direction of the holiday agency, the list of services, brand awareness, the population in the city and other factors. Small event-companies after 6-8 months of work overcome the bar of 15 orders per month.

If the work will consist in organizing holidays for large customers, and the size of the average check is 50 thousand rubles, it is quite realistic to earn more than 600 thousand rubles a month. The cost of holding children's events ranges from 10-15 thousand rubles. If there are 20 completed applications per month, the income will be over 170 thousand rubles. It is also worth focusing on corporate events and weddings, where the average bill is 25 thousand rubles. When holding 15 such events monthly, the net profit will be about 250 thousand rubles.

Since the business of organizing celebrations and holidays is highly seasonal, it is recommended to choose several directions for the provision of services in this niche at the same time. As practice shows, your own event agency can become quite a profitable enterprise for beginner businessmen, despite the great competition.

• Common misconceptions
• Organization costs
• Cost and payback
• Business registration

Children's birthday, for its organization, parents are willing to pay impressive amounts, so this is a profitable business, in which, moreover, you do not need to invest a lot. But despite its apparent simplicity, it requires knowledge of certain nuances. How to make money organizing children's parties and how to start this business? All questions are discussed in detail below.

Common misconceptions

It is immediately necessary to abandon the generally accepted misconceptions and stereotypes. The main one is that you need an office to organize holidays for children from scratch. It will be replaced by a website where photos and videos of the events will be posted.

Important! You should not steal such materials from other resources. This is quickly figured out by clients, as they often look through many similar resources when choosing an animator. Accordingly, it is necessary that the children's holiday attracts the attention of customers. This requires a bright, emotional, non-standard idea for a celebration, event.

Today it is quite difficult to surprise with anything, so you will have to take care of programs for children in advance. A good move to organize a children's birthday will be holidays with animals, the show of soap bubbles is in demand. A win-win option is the costumes of the kids' favorite cartoon characters. At the same time, clowns have somewhat lost their relevance, and it is not worth focusing on them. The success of the business here will bring a variety of proposals.

So, why can you do without an office? Often, clients agree on everything over the phone, and holidays are organized with a visit to their homes, parks or cafes. Therefore, the office becomes a warehouse for props. A large closet or pantry at home is perfect for this. An office is needed if a company or organization has a staff of employees. And here you can do without it - work over the phone.

The second common misconception is that organizing and holding a children's holiday is easy. In fact, this is a titanic work that requires imagination to write interesting scenarios and the ability to implement them. Business will not work if you do mediocre, boring productions. Word of mouth will quickly spread negative reviews, and even a powerful, aggressive, well-designed advertising campaign will not be able to fix the situation.

Organization of children's holidays from scratch requires knowledge in the field of:

• psychology;
• acting skills;
• tutorship or pedagogy;

The latter will be a good help for finding a common language with children. It is very important. Professional skills in terms of applying makeup will not interfere. For a business to become successful, a children's holiday must be held with a soul. It should be partly a hobby, not just a source of income.

May be of interest: Step-by-step instructions for opening a tattoo parlor

Organization costs

Holding children's holidays does not require significant financial investments. The main expenses are inventory and costumes, you can buy them or sew them yourself. The second option will save you money. The material part will require about 200,000 rubles, with a trampoline 230,000 rubles to start with.

It should be remembered that this business requires constant replenishment of the wardrobe and updating of holiday programs. This is the only way to turn a children's holiday into a fairy tale, develop a clientele, beat competitors and ensure a stable income. Here you need to be a professional and constantly explore the market in search of new ideas and come up with them yourself.

In the process of work, it is necessary to set aside part of the profit for the purchase of new costumes and equipment. This is a smart business investment.

In order for the organization of holidays to be efficient, it is desirable to have a cargo-passenger or passenger car. Used models cost from 500,000 rubles and more.

Cost and payback

Organization of a standard children's holiday - a standard animation costume program costs 2900 rubles. Thus, with a workload of 3 events per week, the costs will pay off in 6 months.

But a children's party will cost 15,000 rubles if the animator shows tricks and works with birds, for example, parrots. The program with a rabbit and a raccoon is 6500 rubles, and the price of the show with dry ice, which lasts 30 minutes, is 7500 rubles. It turns out at full load, the business will bring an impressive income, but how to earn quickly and a lot? You need to attract customers.

1. Outdoor advertising: billboards, city lights, banners, posters.
2. Distribution of flyers with a discount for a children's holiday. It could be a costume show.
3. Advertising on the Internet: thematic forums, social networks, third-party resources, city sites.
4. Advertisements in newspapers and other media.

First, you need to attract the attention of potential customers, make them buy the service, and then keep them with the help of high-quality organization of the event and stimulate advertising among friends and acquaintances. This will require painstaking work in terms of mastering new skills, tricks and creating programs. It will be necessary to invest about 500,000 rubles in an advertising company. This is a weighted average, but you can spend less if your budget is limited.

Download more detailed holiday agency business plan with calculations you can with our partners. Quality guaranteed!

Business registration

To work without worries, you need to register your business - get the status of an individual entrepreneur. Where to start this process? Immediately it is necessary to decide on the system of taxation. The organization and holding of children's holidays is best suited to the simplified tax system or the Simplified system, it is divided into 2 objects of taxation:

Registration itself is carried out according to the standard scheme. A package of documents is submitted to the department of tax authorities at the place of registration:

1. Application for registration of IP - form No. Р21001. This is a 5 page document.
2. Copy of the passport.
3. Receipt stub showing payment of state duty. Its size is 800 rubles.

IP registration is carried out within five working days in accordance with the law.

That's all I wanted to tell you about how to start a business organizing children's parties. As you can see, it is not too difficult to open an event company, it is much more important to come up with an idea that will interest potential clients!

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Our interlocutor is Yulia Ibragimova, the owner of the network of flower shops and the Julie holiday studio in Astrakhan. In just three years of existence, the Julie brand has become one of the leaders in the city's event industry market. Today Julia is a successful head of her company, which holds events of the highest level. How did she manage to achieve this?

 

Theses:

• Type of activity: event-industry (business organization firm)
• Location of business: Astrakhan
• Starting date of business activity: 2010
• Organizational and legal form of doing business: IP
• Number of employees: 8
• Investment sources: own funds

Hello Julia! Tell our readers about what you do?

Hello! I am also the owner of the firm for organizing celebrations "Julie" in Astrakhan.

How long ago did you open this company?

We have been organizing events for three years already, but as a separate company and direction of my work, I registered it a year ago.

What can you attribute to success during the existence of the organization?

Our success is all those holidays and events that we did. There have been many over the years! I can call it a success that today our clients are the most influential and wealthy people of the city of Astrakhan. We were engaged in the design of the Olympic torch relay and other significant events for the city.

Why did you decide to work in the field of organization of holidays?

What is the specificity of this business? What is the most important thing?

The first is a good, reliable partner base, that is, a list of those people whose services you will sell - photographers, presenters, DJs, confectioners, videographers, designers, and so on. This is the hardest and most important thing. Then you sign contracts with them and work. The vast majority of those who are my partners have become my friends. They are much easier to work with, I am 100% sure of them.

In general, the most important thing in this business is to have sales skills. Properly delivered speech, oratorical skills and the ability to convince, sociability, presentable appearance - everything is important here! If you are untidy, unpleasant in communication - you have nothing to do in this business! The customer should like you so much that he entrusts his event to you.

Does it have a seasonality? How do you get through the "dead" seasons?

There is practically no seasonality as such, as people are born, get married and celebrate something all year round! Of course, in summer and autumn, for example, there are a little more weddings than in winter. But in winter there are New Year's corporate parties, in spring - anniversaries and business events, and so on. So we don’t have dead seasons, there is always a lot of work!

Remember the first event, the first order. What did you feel?

The first event went perfectly, and I still remember it in great detail. It was the wedding of the nephew of a very high-ranking official in Astrakhan. This official was a regular customer of my flower shop, and I was invited to discuss decorating the ceremony with flowers. During the conversation, I offered my services throughout the organization of the celebration. Since the relationship with the client was trusting, he gladly agreed.

As a result, we organized this wedding "from A to Z", except for the bride's dress, groom's suit and wedding rings, which they chose on their own.

What holiday was the most memorable for you?

I will not name the name of the customer, but I still remember the wedding that we organized for him. A lot of effort was invested in this event - the whole team worked around the clock for several days, but the result exceeded all expectations - both ours and the client's. Now the customer is our great friend, for all holidays we receive expensive gifts from him and communicate well.

It was a chic celebration at a recreation center outside the city. And one of the main indicators of success was that even dad was satisfied, for whose reaction the young were afraid.

The wedding was made on a turnkey basis in the literal sense: we accommodated guests in a hotel, organized their transfer, conducted on-site registration, a banquet, and so on ... This wedding caused a lot of responses, it became one of the coolest in our city and it is still remembered since.

Is it possible that the client is dissatisfied with the result? How do you resolve disputes?

For all the time of work, I had only one misunderstanding with a client - it concerned the design of the hall. The customer, right before the arrival of the young people in the banquet hall, decided to make her own adjustments to the design.

I am always loyal to the comments of clients. My position is as follows - I'd rather lose money, stay in the red, but the customer should be satisfied. If something does not suit the client, I suggest ways to solve the problem or suggest that he himself determine some kind of bonus or service as compensation. In our business, reputation is everything. I can safely say that we do not have a single dissatisfied client - we find a compromise with everyone.

Can all aspects of the organization of the event be specified in the contract?

In general, the clearer everything is spelled out in the contract, the better. The list of services, the amount of the deposit and when, how and what amount the client must pay is mandatory.

The deposit is a different story. This word should be in the contract, since according to the law you have the right to keep the deposit for yourself, if “deposit” is written, you will have to return the amount if the client suddenly changes his mind and wants to terminate the contract.

How do you manage to keep up with the competition? What is your advantage?

And we do not look at competitors. We have our own path, strategy and vision, and, to be honest, I am not at all interested in what the competitors offer and how they develop. We have our own client, we are known in the city, and we do not look around and look only forward.

What is the most important thing in business?

You need to know what you want. For example, you asked me about conflicts with clients. Do you know why I didn't have them? Because before starting work, I sat down, thought out in detail and made a portrait of my ideal client. I described in detail how he should be - wealthy, pleasant in communication, and so on. You know, it works - just such people come to me.

Set goals for yourself, write them down, think about them, take steps towards your dream.

What would you attribute to the pros and cons of business for you personally?

The good news is that I'm doing what I love, I'm happy! Making a turnkey wedding, anniversary or any ceremony, and I see the result of my work - this feeling is indescribable.

There are, of course, downsides too. I am busy and think about my business almost 24 hours a day, and since I am still a wife and mother, it is very difficult, almost impossible, to combine the lifestyle of a business woman and a homemaker. Those women who are going to open their own business, I want to warn about it.

Do you think it's hard to be a businessman in Russia? Is there any help from the state?

There is no help. Being a businessman is hard enough, mistakes are expensive and you need to rely only on yourself.

Note from the Moneymaker Factory: We somewhat disagree with this statement of the interview hero, start-up entrepreneurs can receive (the amount of which depends on the region of residence). To understand that receiving a subsidy to start a business is quite realistic and within the power of everyone, we suggest that you familiarize yourself with how he received funds to organize his business.

What are your plans for the future?

Become a monopolist in the market of festive services in the city of Astrakhan.

What advice can you give to those who want to start their own holiday services business?

Learn. If you have not read the literature, have not attended seminars or courses on the event industry, you will not succeed. You have to study all the time! If you are a presenter, decorator, wedding planner - learn to be the best, the market for holiday services is growing rapidly, and you risk being left behind.

I am currently planning a trip to Moscow to train the heads of holiday agencies. Of all the numerous trainers I listened to on this topic, I chose people close to me in spirit, and I constantly read their books, listen to seminars. So I advise those who want to organize events to do the same.