All the nuances of opening a small coffee shop from scratch. How to open a coffee shop from scratch? Business with a taste of coffee

Coffee houses have long been a favorite place to relax, and an invigorating cup of coffee in the morning is popular all over the world. That is why opening a coffee shop is a profitable business.

• 4 coffee shop formats that are doomed to success
• Choosing a coffee house concept - the battle for originality
• How to choose the best space for a coffee shop?
• coffee shop business plan
• How much money does it take to open a coffee shop from scratch?

According to rough estimates, to make a cup of coffee, you need to use 7-8 g of ground beans (the cost of one serving is about 10 rubles). The average price of a cup of espresso is 60 rubles. That is, the profitability of the business is 500%.

But, like any business, opening a coffee shop comes with certain risks and challenges. If you correctly draw up a business plan for a coffee shop, and conduct business well, you can become the owner of a very prestigious and well-known institution in the city.

4 coffee shop formats that are doomed to success

There are several main formats of coffee houses that have “taken root” in Russia today .

french coffee house

A traditional or French coffee house is designed for a quiet pastime and relaxation. This is the most expensive type of business. Such coffee houses require a classic interior, expensive dishes, service with the help of waiters.

Such a coffee house assumes the presence of a kitchen, so not only coffee, but also hot dishes are served here. Despite the fact that prices here are much higher than in other types of coffee shops, they bring a steady income.

Pros:

• Possibility to make the menu varied;
• A more familiar format for visitors.

Minuses:

• High competition;
• The need for large investments.

American coffee shop

Mini coffee shops or American coffee shops are different from traditional ones. They do not have a kitchen, and, consequently, hot dishes , but offers a wide range of coffees and other drinks.

Mini coffee shops usually have several small tables where you can sit. Most often, this type of coffee shop is located in shopping centers. The margin on goods here is much higher than in previous versions.

A mini coffee shop also requires a large capital investment at the initial stage.

Pros:

• a wide selection of coffee varieties;
• the possibility of placing in shopping centers.

Minuses:

• high associated costs;
• lack of hot meals.

Express coffee shop

Express coffee shops provide only the presence of a counter and the necessary equipment. Also, such coffee houses can be located in small kiosks or rented premises, in shopping centers. Usually, the assortment of the institution includes a variety of pastries.

pros

• location within walking distance;
• low cost of goods

Minuses

• difficulties in serving a large number of visitors
• the difficulty of choosing a place for a coffee shop

Mobile coffee shops

For mobile coffee houses this kind of premises does not need to be rented, but it is necessary to have a means of transportation from which it will be possible to trade coffee and pastries.

Pros:

• the ability to change points of sale;
• low initial investment.

Minuses:

• dependence on weather conditions;
• high transport costs.

Coffee houses in all regions are popular with different segments of the population. But before making a coffee shop business plan, it is better to analyze the market in your area. To do this, it is enough to conduct monitoring on the Internet, or, if possible, involve a marketer, which is associated with additional costs.

Choosing a coffee house concept - the battle for originality

If you are determined to write a business plan for a coffee shop and open your own establishment, then, first of all, you will need to think about the concept that will distinguish your coffee shop from other enterprises of this kind. And you will have to make a lot of effort and imagination to lure customers and make their pastime in your establishment pleasant and unforgettable.

Entrepreneurs in many countries of the world have found the most original ideas for their cafes, which make their enterprises the most unusual.

So in "BarbieCafé" (Taiwan), those who wish find themselves in the pink world of Barbie. Everything here - the interior, and the uniforms of the waiters, and the dishes (mostly desserts) are pink.

To tell the truth, in some media there were very negative statements about such an institution, but this does not prevent the owners from successfully functioning and making a profit.

But "Alkatraz" (Japan), on the contrary, attracts visitors with its extreme and prison romance. Tables in the cafe are separated by bars, and visitors are offered such exclusive dishes as “Dead Bird”, “Human Intestine”, etc.

At DinnerintheSky (Belgium) you can dine under the sky, and the coffee itself is a crane construction, at O’Noir Cafe (Canada) blind waiters will serve you in total darkness.

In Velokafi (Switzerland), the tables are designed in such a way that you can dine at them without getting off your bike.

Of course, when developing a business plan for a coffee shop, it is not at all necessary to come up with super-original ideas, but it should have its own “zest”. It is it that is designed to attract visitors to your institution.

You can make a coffee house in a classic style, with expensive dishes, chandeliers. Or, if you want to appeal to young people and students first of all, casual, city or hi-tech designs will do. It is quite possible to dwell on the original names of dishes or uniforms for waiters.

How to choose the best space for a coffee shop?

After you decide exactly what type of coffee shop you will open and decide on the idea, you need to choose a room. It is best to rent a room in the city center, in historical places, where there is a lot of traffic.

A big plus if there are entertainment venues, theaters, cinemas, shopping centers, and educational institutions near the coffee shop. Stations and markets are more suitable for a budget coffee shop.

It is possible that a coffee shop located in a residential area will function successfully and bring good income, but only if it is densely populated and the residents do not have much choice, and the nearest cafes and coffee houses are located quite far away.

The most suitable option if the area of ​​​​your coffee shop is at least 100 square meters. m., and have 40 seats. The average price for renting a room of 100 sq.m. for 2017, about 120,000 rubles per month, along with utility bills. The rented premises must contain:

• hall for visitors;
• kitchen;
• bathroom;
• utility room.

You can choose a room of 60-70 square meters. m., but it is less cost-effective. It is best to rent a room that was originally a catering point, then you will avoid unnecessary red tape with documents and problems with the SES.

coffee shop business plan

Paperwork

But with paperwork, as for any other business, you need to run around, although it is quite possible to keep within 1-2 weeks. What documents are needed to open a coffee shop? You need to register your activity as an individual entrepreneur or LLC, OKVED code 55.30: “Cafe and restaurant activities”, select a special taxation regime, UTII or USN. Then buy a cash register and also register it with the tax authorities.

To open a cafe, the following documents are required:

State registration new enterprise.

Premises lease agreement(it is better to immediately conclude 3-6 months in advance).

Conclusion from the sanitary and epidemiological station.

The conclusion from the fire department.

License for the sale of alcoholic beverages(if you plan to sell alcohol) and food retail license(If you want to).

Conclusion of Rospotrebnadzor(sometimes it is necessary to coordinate the recipe of dishes).

Technical project of redevelopment of the premises(if such an event is planned).

The paperwork will take from 10 to 30 thousand rubles.

Choosing an interior - 3 rules that will attract visitors

Refurbishment is one of the most expensive parts of an investment. It can last for a month and cost at least 500-600 thousand rubles. But before you start it, you need to think carefully about the interior, it is even better to invite a designer who will offer original ideas and successfully use the space.

It is not necessary to make a coffee shop look like a lego construction, as in "Mocha-Mojo / Studio Mancini /" Chennai in India, or to change the look of the coffee shop with the help of lighting, as in "DreamBags-JaguarShoes / Studio Carnovsky/" London, England. But it is worth remembering three rules that will attract visitors.

The coffee shop should be:

• cozy

Soft and diffused light, small partitions between tables, soft sofas near the walls will help to give coziness to the room.

• comfortable

Properly arranged furniture and hangers will help to make a coffee shop comfortable. The bar counter and showcases should be located so that they are immediately visible at the entrance to the establishment.

• stylish

Stylish knickknacks, table lamps or lamps, beautiful dishes will give a special chic to the coffee shop.

It is worth remembering that the coffee house should be designed in a certain theme: from the menu and furniture to the uniform of the waiters.

Equipment selection

Now let's try to figure out what equipment is needed for a coffee shop and how much it will cost.

So, you need:

For the hall:

• bar counter;
• tables;
• chairs;
• sofas;
• TVs;
• musical equipment;
• lamps, table lamps, decorative elements;
• dishes.

For kitchen:

• coffee machine(the best option is 2 coffee machines - professional Italian equipment of the LaCimbali, Faema, Rancilio brands);
• coffee grinder;
• fridge;
• Dishwasher;
• closet;
• mixers and blenders;
• plate;
• oven.

The estimated cost of equipment, furniture, dishes and kitchen utensils will be 730-800 thousand rubles. Among other things, you will need to purchase detergents and cleaning products and equipment for the bathroom.

Recruitment for a coffee shop

There are mini-coffee houses where the owner and hostess are involved in the service, but, as a rule, to organize a good and profitable coffee house, you need hired personnel :

• manager(manager) - 1;
• accountant - 1;
• security guard - 1;
• barista - 1;
• cook - 1;
• dishwasher - 1-2;
• cleaning woman - 1;
• waiters - 2-3.

A minimum of 120-150 thousand rubles will be required for a salary. In the event that the coffee shop has a regular work schedule, for example, from 10:00 to 22:00, you can organize work in one shift, but still the best option is to work in 2 shifts.

Coffee shop menu selection - 9 main dishes

In the presence of a kitchen, the menu of a coffee shop can be quite diverse. In the first place, of course, there should be coffee and other drinks:

• coffee and drinks based on it (6-8 varieties);
• tea(5-6 varieties);
• hot chocolate;
• juices;
• cocktails;
• salads(it is desirable to add a few new salads with original names);
• sandwiches(with cheese, sausage, ham, fish, you can offer hamburgers and cheeseburgers):
• hot dishes(several options for meat and fish dishes);
• Dessert(several types of ice cream, cakes, cheesecake, signature desserts).

Baking can be offered both from its own production and imported, depending on the possibilities.

A big plus for your business will be the "Coffee to go" service. Moreover, you can provide the opportunity to take with you not only coffee, but also pastries, salads, sandwiches.

Approximately 250-300 thousand rubles will be required for coffee and other products.

Advertising of a coffee shop - we provide 50% of success

An advertising campaign should be started a month or two before the opening of the cafe, based on financial capabilities. You can start with social networks. A few VK reposts, for example, can significantly stir up the interest of potential customers if they promise any draws or a menu at the opening that competitors do not have.

Public transport or billboards are quite suitable for advertising, but this pleasure is not cheap. You can get by with posting ads at bus stops and other places specially designed for such purposes, but the effectiveness of such advertising will be relatively small.

It is better to use as many sources as possible. In smaller towns, word of mouth can be a good way to go, which is often more productive than the local media.

How much money does it take to open a coffee shop from scratch?

It is definitely impossible to answer the question of how much money it will take to open a coffee shop. A lot will depend on you and your choice: in which city you decide to open a coffee shop, what premises you rent, what kind of renovation you want to make, how much to invest in the design of the coffee shop, how expensive equipment you decide to purchase, what the menu will be.

Download coffee shop business plan

Such an institution will pay off, at best, in one and a half to two years. Therefore, before opening a coffee shop, carefully calculate all the risks. But, in the event that things go smoothly, you can earn 250-350 thousand per month.

It may be better to start with a mini coffee shop or an express cafe. The costs for such establishments will be 2-3 times less and they will pay off in six months or a year, but the revenue, respectively, will be much less.

We hope that the presented coffee house business plan with calculations will help you start your own business.

Here we will look at an article on how to open a coffee shop, what you need for this, you can download an example of a business plan for opening it.

A coffee shop is a small establishment that belongs to public catering establishments, but stands out from them with a specific assortment. In addition to the obligatory coffee, the protagonist of the coffee shop, the assortment usually includes confectionery products that successfully harmonize with the taste of the coffee drink. If the establishment is organized according to the format of fast food, it may offer several options for second courses, salads and cold appetizers.

Business plan

For you, we have prepared a detailed ready-made example of a business plan for a coffee shop opening this institution from scratch. The file contains all the approximate figures and calculations that will be necessary for your business.

Thanks to this example, you will be able to evaluate your capabilities.

Instructions how to open

So, let's consider the information on how to open a coffee shop from scratch point by point.

We compose the menu

An indispensable condition for a good coffee shop is a rich selection of coffee, so the assortment must include cappuccino, espresso, latte, americano, mocha, ristretto, which are in demand among consumers. The further assortment and menu of the coffee house depend mainly on the desire and imagination of the owner of the establishment. Sweet desserts and buns are ideal for a cup of strong aromatic coffee. But you should not rush with other dishes, the initial stage should be limited to a minimum assortment of two or three positions.

You can offer visitors a choice of cups of the size they like or syrups that complement the flavored drink. Alcoholic cocktails can also be an option, including an obligatory ingredient, for example, coffee with liqueur or cognac.

Documents for opening a coffee shop

First, you should register the company with the tax office. For a coffee shop, you need to choose one of two organizational and legal forms of ownership: individual entrepreneur or LLC. The OKVED code is indicated 55.30 "Activity of restaurants and cafes."

Having received documents from the tax office for opening a coffee shop, you should immediately apply for a change in the tax regime, and if it is impossible to apply UTII, then preference should be given to the simplified tax system of 15%.

Do not forget that in order to sell alcoholic products, you need to take care of the appropriate license.

Location

The profitability of a coffee shop, in which the margin is higher than in canteens, cafes, and even in a number of restaurants, is possible only if it is located in a crowded place. The best options include:

• location in the business district;
• intersections of busy streets;
• near metro stations;
• near markets, railway stations, shopping centers, universities.

Quiet residential areas are not of interest to the coffee business, despite the low rent.

room

Like all catering establishments, coffee houses are subject to strict sanitary and hygienic requirements, presented in the Federal Law "Technical Regulations on Fire Safety Requirements", Resolution of the Chief Sanitary Doctor of the Russian Federation No. 29 of 03/31/11, as well as in SanPiN 2.3.

The soundproofing layer will help to avoid problems when the establishment is located in a residential building, providing peace and quiet in the apartments of residents.

When organizing a coffee shop for 50 seats, 100-150 sq.m is enough, another 15-20 sq.m will be required for making coffee and trading. It is necessary to fulfill fire safety requirements in order to obtain permission from the Fire Supervision Authority to conduct activities. It is necessary to take into account the strict sanitary and epidemiological requirements for coffee houses and similar catering establishments, which regulate all processes related to products at catering enterprises: processing, cooking and serving dishes.

Interior

In a coffee shop, the interior is an integral part of the whole idea of ​​a coffee business. Unity in assortment and design, expressing the key idea of ​​the business, should be present in everything - from the color of the walls to the coffee varieties offered. There are no restrictions on the choice of style for coffee houses.

The main thing to remember is that it is extremely important to separate the premises for representatives of two opposing camps: smokers and non-smokers. You will also need an effective ventilation and air conditioning system.

Furniture and equipment

The completed coffee house contains, pieces/thousand rubles:

• refrigerator - 2-3 / 50 each;
• coffee machine - 1/30;
• mixer - 1/3;
• coffee grinder - several / 15 each;
• showcase - 1/150;
• washing - 1/20;
• cutting table 1-2 / 10 each;
• microwave oven - 1/3;

And also if necessary:

• chest freezer - 1/30;
• baking cabinet - 1/60.

In order not to mix the aromas of coffee, a separate coffee grinder is needed for each variety.

Furnishings for a coffee shop with an area of ​​150 sq.m., pcs:

• tables 40-60;
• chairs 130-150;
• bar counter - 1;
• hangers (1 for 2-3 tables);
• waiter sideboard - 1;
• interior items;
• kitchenware.

Suppliers

The image of a coffee shop is created by the quality of the coffee offered. When purchasing, you should be careful about the shape, color and roasting of coffee beans. It is important to understand the aroma of raw materials and the drink being prepared, to determine the degree of its saturation and to feel the presence of impurities. The aroma of really good beans is clean, without additional smells, and their color and size are uniform in one batch. The best option is to purchase three to four varieties of coffee for different types of drink.

Staff

The staff of the coffee house with an area of ​​150 sq.m.:

• director;
• 2 cooks (shift work);
• 4 waiters (shift work, 2 per shift);
• 4 baristas (1 per shift);
• 2 bartenders (for the sale of cocktails);
• 2 cleaners.

If the coffee shop is supposed not only to sell purchased desserts, but also to cook your own, then the services of a technologist will be required.

To reduce costs, you can hire an accountant and a part-time driver.

Numbers and the coffee business

• 1 cup of espresso - 7 g of ground coffee.
• 1 kg of beans - 140 servings of coffee.

If 1 kg of raw coffee costs 1.2 thousand rubles, and the price of 1 cup of espresso is 80 rubles, then it is easy to calculate that the revenue is 11.2 thousand rubles. This means that the profitability of making coffee can exceed 800%!

Opening a coffee shop with a hall of 150 square meters will require 2000-6000 thousand rubles. A stable level of work implies a monthly revenue of about 1,000 thousand rubles. The coffee house, therefore, pays off in no more than three years.

28.04.17 224 222 0

Excluding rent

The Penka coffee house has been operating in Voronezh for more than a year.

Karina Fomina

friends with coffee shop owners

It was opened by my friends Nastya and Yegor on personal savings. I'll tell you what it cost them and what they learned.

room

The location of the coffee shop is the most important. The flow of people, revenue and profit depend on it. The coffee shop should be in a passing place: somewhere where people walk, live or go to work. If people still go to the Grad shopping center outside the city, then no one will turn further than 100 meters from the usual route for a cup of coffee. Therefore, Nastya and Egor started by looking for a good place.

There are three ways to find a room: contact an agency, search on Avito, or go out into the city and find a room yourself.

At first, Nastya and Yegor turned to real estate offices, where they were offered premises with a large rent. Agencies also take a commission on the cost of rent. It's too expensive.

Avito has a lot of ads from agencies and few from owners, so this method also did not bring results. Nastya and Yegor had no money for an agent.

Some landlords post rental notices on the front of the building and look for tenants directly. Knowing this, Nastya tried to find the premises herself.

In the center of Voronezh, next to the main building of VSU, there was a microloan agency in a room of 14 m² - it's like a small children's room. In such a small space, you cannot make a coffee shop with tables for visitors, but you can sell coffee to go. Nastya went to the microloan agency, got into a conversation with the girl at the counter and found out that the tenant was going to move out.

Then Nastya realized that she would not leave this institution without the phone of the owner of the premises. She tearfully asked the girl to ask the authorities for the number of the landlord. It worked the third time. Nastya and Egor agreed to rent directly with the owner. We don't know how much they pay for rent, but we think it's always a good idea to bargain.

Repair and signage: 60 thousand rubles

In the room, Nastya and Yegor decided to make repairs. They bought paint, rollers, and pallets, and brought in friends to help with the repairs. The guys themselves painted the walls, laid linoleum and repaired the electrical wiring. Repair cost 28 thousand rubles.

When finished with cosmetic work, Nastya herself decorated the ceiling with paper balls. I found the design idea on Pinterest, and spent five thousand rubles on materials.

To attract visitors, Nastya and Yegor decorated the entrance to the coffee shop. They ordered styrofoam cups and a sign from a printing and outdoor advertising workshop. For the sign, the workshop cut out letters from polystyrene foam, covered them with facade paint to protect them from wear, ordered a polycarbonate substrate, covered it with a film and glued the letters. Nastya and Yegor paid 15,000 for the foam cups along with the installation, and 12,000 for the sign.

How much did the repair cost

Tools and consumables

28 000 R

Materials for paper balls

5 000 R

Two foam cups for the facade

15 000 R

12 000 R

Total

60 000 R

Opening: 150 thousand rubles

Before the opening, Nastya and Egor bought only the bare necessities and saved a lot of money. For example, there was no air conditioning, a small table for bags, chalkboards with menus and other interior details. The main thing was the room and coffee.

To brew coffee, you need a coffee machine, coffee grinder and grains. The coffee equipment is the most expensive. One coffee grinder can cost as much as a new foreign car.

The most expensive coffee equipment

Nastya and Egor found a supplier who, under a contract for the supply of coffee beans, provides a coffee grinder and a coffee machine for free. Similar equipment would cost the owners 150,000 rubles.

Nastya and Egor saved on staff as well. For the first two months, they served visitors on their own. Work began immediately after the repair. It was an endless vicious circle: woke up, went to a coffee shop, worked 12 hours, went shopping, came home, fell asleep - and so on every day. Later, Nastya and Yegor began to share responsibilities among themselves: one went to a coffee shop, the other went shopping, then changed. Sometimes the guys were able to relax. After two months of work without days off and breaks, Nastya and Yegor hired the first barista.

Working behind the counter helped Nastya and Yegor figure out how best to organize the workspace. The guys watched what the guests pay attention to and where they look while they are waiting for the order. Based on their observations, Nastya and Yegor changed the location of advertisements and menu boards. As a result, guests can easily find the information they need, and it has become more convenient for coffee shop owners to work.

Nastya and Egor noticed that if you wish guests a good day or evening, they smile and come again. To strengthen the benevolent image, Nastya and Yegor began to make inscriptions on coffee cups: “Have a nice day”, “A big glass of happiness” or “Delicious coffee for a good person”.

Now Nastya and Egor stand behind the counter once a week. This helps to feel the process for yourself and understand how to develop a business.

How much did you spend on the interior and equipment

Showcase-refrigerator	35 000 R
Disposable tableware and packaging material	25 000 R
Fridge	20 000 R
Coffee	15 000 R
Counter	10 000 R
Shelves in the utility room	10 000 R
Other coffee additives	5 000 R
Chest of drawers for stirrers and straws	5 000 R
Shelves with paraphernalia	5 000 R
Syrups for coffee	5 000 R
Banks	4 000 R
Two chalk boards	4 000 R
Two chalk pillars	4 000 R
Tea	3 000 R
Coffee grinder and coffee machine	0 R
Total	150 000 R

Showcase-refrigerator

35 000 R

Disposable tableware and packaging material

25 000 R

Fridge

20 000 R

15 000 R

Counter

10 000 R

Shelves in the utility room

10 000 R

Other coffee additives

5 000 R

Chest of drawers for stirrers and straws

5 000 R

Shelves with paraphernalia

5 000 R

Syrups for coffee

5 000 R

4 000 R

Two chalk boards

4 000 R

Two chalk pillars

4 000 R

3 000 R

Coffee grinder and coffee machine

0 R

Total

150 000 R

Promotion: 15 thousand rubles

Few people will go into an unfamiliar coffee shop and become a regular guest. Need advertising. Nastya and Egor started promoting the coffee shop on social networks even before it opened. Previously, both were engaged in SMM, so they knew how to attract the right audience.

On the opening day of the coffee shop, Nastya and Yegor arranged a lottery with prizes. As partners, they invited friends. Each guest drew a number and received a prize from a flower shop, barbershop, local sports complex, candy store or clothing store.

For those who study or work near the coffee shop, Nastya and Yegor printed flyers with a discount on coffee. The return on flyers was 30-40%: out of 100 received flyers, 30-40 people came. People tasted coffee and often became regular guests. The guys spent 15,000 rubles on printing flyers.

Nastya and Yegor understood that a constant flow of customers was needed to grow a coffee shop. They calculated the minimum number of visitors per day to work at zero. Without payment for the work of a barista and with an average check of 200 rubles, 25 people a day were supposed to visit the coffee shop. And taking into account the salary of the barista - 55 people. The owners of the coffee shop have overcome the minimum line in the first month. And three months later they paid back the expenses.

Menu and guest tastes

Penka offers coffee, tea, milkshakes, lemonade, salads, sandwiches and a whole display of desserts.

Classic coffee - cappuccino and latte - and drinks with the names of favorite treats are very popular. For example, Nastya and Egor did not fail when they introduced Raffaello coffee and Oreo cocktail into the menu.

From food in the first half of the day they take cereals and sandwiches, and in the second - desserts. The brighter the dessert, the faster it is taken apart. But there is an exception: the Anthill dessert looks unremarkable, but is very popular.

Some desserts are better bought in summer than in winter

Over time, Nastya and Yegor noticed that some desserts are better bought in summer than in winter, and removed them from the winter menu. For example, desserts in open plastic cups with natural yogurt are sold in Penka only in summer.

Conclusions of Nastya and Egor

Opening a coffee shop doesn't have to cost a fortune. We spent 225,000 rubles on equipment, excluding the rent of the premises. It is better to open a coffee house in a passage place - somewhere where people walk, live or go to work. Few people will go into an unfamiliar coffee shop and become a regular guest, so advertising is needed - for example, in social networks.

It is difficult to find a suitable place for business. You can't stop looking. Perhaps the search will take more than a year, you give up, discard all thoughts about your business - and only then will you find the perfect room.

Work with your hands. There aren't many things in our business that we can't do on our own. At the start, we worked hard, thanks to which we saved money and understood all the processes well. Immediately hiring a bunch of assistants for us was superfluous.

Communicate with clients and ask what they need. In forming the menu, the main thing is to please the guests, and not to cultivate a delicate taste in them. This also applies to pricing policy. Some establishments sell coffee and desserts at exorbitant prices, but if your guests are students, then this approach is unlikely to lead to results.

A coffee shop is a small establishment that differs from items in a special assortment. Here, visitors are given the opportunity to make an order consisting of delicious coffee and unusual. At the same time, coffee houses, as a rule, do not offer cold appetizers, main courses or salads.

If you want to open your own successful business, then one of the options is to consider opening such an institution. At the same time, at the initial stage of your event, a business plan should be drawn up.

First steps

A novice entrepreneur, first of all, will need to develop a business plan for a coffee shop. This is a document that will contain answers to the most pressing questions. In order to develop a business plan for a coffee shop, it is necessary to analyze the upcoming investment using calculations and estimated numbers.

Required Documents

A novice entrepreneur should register with the tax office. To do this, you need to choose the organizational and legal form appropriate to the scale of its future activities. It can be an individual entrepreneur or an LLC. When registering, please note that your OKED is 55.30 "Activity of restaurants and cafes."

After receiving all the necessary documents, without which it is impossible to open a coffee shop, write and submit an application for the tax regime you have chosen. In the event that it is not possible to conduct your business on UTII, the most profitable option would be the simplified tax system (15%).

In the event that your establishment will take alcoholic products for sale, obtain the appropriate license. In order to avoid penalties, it will be necessary to take care of it in advance

Location

A coffee shop business plan should include a chapter describing the location of your establishment. The success of the whole business depends to a large extent on the favorable location of the object. Ideally, the coffee shop should be located in the most crowded place.

Creating a business plan for your establishment should include considering the best options, including:
- the presence of a metro station nearby;
- crossing crowded streets;
- business quarter;
- finding nearby shopping centers, as well as educational institutions, stations or markets.

As for the sleeping areas, the premises on their territory can be rented for a small fee. However, it is worth considering that the profitability of such a business will be extremely low. A mini-coffee shop will bring a good profit. This is a small establishment with only a few seats. Such a point, as a rule, is combined with a store specializing in the sale of coffee. Despite the small area, its profitability can exceed a thousand percent.

room

A coffee shop business plan will also require considering various options for suitable premises for your establishment. This section must be given close attention, since any catering facility is subject to strict sanitary and hygienic requirements. You can get acquainted with them in the "Technical Regulations on Fire Safety Requirements", as well as in the decision of the Chief Sanitary Doctor of the Russian Federation dated March 31, 2011 No. 29. These requirements are also contained in SanPiN 2.3.6.1079-01.

We list the main ones:
1. The presence of a soundproof layer. It guarantees the prevention of noise for residents of nearby houses.
2. The area of ​​the institution, designed for fifty seats, should not be less than one hundred and one hundred and fifty square meters. Fifteen to twenty square meters should be allotted for the preparation of sweets and coffee.

It will also be necessary to take into account the requirements that are imposed by the fire department. Only when they are fulfilled will your activity be considered legal. The requirements of sanitary and epidemiological supervision must also be taken into account. The processing and preparation of products, as well as the serving of dishes, must take place in strict accordance with them.

Interior

A business start-up plan should consider all aspects of the business that will have a significant impact on the success of the event. At the same time, it should be taken into account that the popularity, and therefore the profitability of each coffee house, largely depends on its interior. When considering this issue, it is important to highlight the key idea of ​​the establishment, and to think over the arrangement of furniture, the color scheme of walls and ceilings, etc. down to the smallest nuances. It should be borne in mind that the interior should be combined with all the details, and even with the varieties of coffee offered by your establishment, as well as with confectionery. The design of the room will create an atmosphere of comfort and a special image of the institution. There are no restrictions on the choice of style. It all depends on your ideas, wishes and preferences.

A business plan with calculations and a description of all the details should provide for the division of the coffee shop into two sectors. One of them will be for non-smokers, and the second - for tobacco lovers. Do not miss this question. Potential visitors will be grateful to you for showing care, and will be happy to visit your establishment again.

Must include air conditioning and ventilation system. It should be borne in mind that it must have a high level of efficiency. Then customers will appreciate it.

Equipment and furniture

If you are preparing business plans, ready-made examples of opening such establishments will help you decide on the purchase of the necessary household equipment. What should the start-up capital be invested in? The section on the purchase of equipment and furniture, which includes an already drawn up business plan with cash investment calculations, see below. So, you will need:
- two or even three refrigerators for 50 thousand rubles. every;
- type (3 thousand rubles);
- coffee machine (30 thousand rubles);
- several professional-type coffee grinders (15 thousand rubles each);
- washing (20 thousand rubles);
- showcase (150 thousand rubles);
- one or two cutting tables (10 thousand rubles each);
- microwave oven (3 thousand rubles).

Depending on the task set for the coffee house, the following can also be purchased:
- cupboard for culinary pastries (60 thousand rubles);
- freezer (30 thousand rubles).

It is also worth considering that the number of coffee grinders purchased should be equal to the number of coffee varieties offered to customers. Only in this case, the flavors of the grains will not interrupt each other.

What kind of furniture should be purchased in business plans? Ready-made examples of such documents for a coffee shop with an area of ​​​​150 sq.m., involve the purchase of:
- tables (40-60 pieces);
- chairs (130-150 pieces);
- hangers (one for 2-3 tables);
- bar counter;
- a waiter's servant.

Coffee shop equipment should include a variety of interior items to create a pleasant environment, as well as a variety of kitchen utensils for preparing confectionery and serving drinks.

Menu

What else is different about opening a coffee shop? The business plan you draw up should include a list of the foods and drinks that will be offered to visitors. Customers are more likely to visit those establishments where the menu has different types and varieties of coffee. It is worth offering mocha and espresso, cappuccino and latte, americano and ristretto, that is, everything that is very popular among the population. The menu may include a variety of syrups. In addition, you should purchase different sizes. In this case, each visitor himself will choose the amount of drink he wants.

The above list is basic for each coffee shop. The further menu will depend on your wishes. It can include buns and sweet desserts that go perfectly with strong coffee. Other dishes at the first stage should not be offered. It is advisable to expand the assortment when the business begins to generate real income, and you begin to expand, and also think about creating your own chain of coffee houses.

Suppliers

In order to make a profit, a coffee shop must offer customers only a quality drink. That is why you will need to understand the aroma of raw materials, correctly evaluate the features of the shape and level of roasting of the grains, as well as their color. All this will determine the absence or presence of various impurities in coffee.

The aroma of the grains must be perfectly pure. It should not contain any suspicious notes. You need to check the entire batch. In a quality product, all grains are the same size and color.

Staff

For the normal organization of the work of your coffee shop, you will need to include the following positions in the staff:
- director;
- two cooks (to work in different shifts);
- four waiters (two for each shift);
- two bartenders;
- two cleaners.

If the business plan you prepared provides for the preparation of your own desserts, then you will also need to include a technologist in the staff. You will also need an accountant and a driver, who can be hired part-time to reduce staff costs.

Price policy

When forming the cost of the dishes and drinks offered by the coffee house, the following should be taken into account:
- the cost of raw materials;
- the price of competitors for similar drinks and confectionery;
- consumer demand.

Pricing should be based on the principle of covering all costs incurred and obtaining sufficient profit for further development.

Advertising

You should not spend money on large-scale informing the population about the work of your coffee shop. A disproportionately greater effect will be given by targeted advertising, designed for a potential client. For example, near the place where the coffee shop chain is located, flyers should be handed out to passers-by. The owner of one of them will be able to claim a free cup of coffee.

A sociable and skillful sales manager is capable of winning the favor of customers and making them want to visit your establishment again and again. According to most coffee shop owners, this improves efficiency better than billboards, discounts, and free cappuccino candy.

The amount of investments and profits

In order to open a coffee shop, the area of ​​​​which will be equal to one hundred and fifty square meters, you will need from 2 to 6 million rubles. According to preliminary calculations, the initial capital will fully pay off in about three years. However, it should be borne in mind that each entrepreneur has his own such period, and its duration depends on the revenue received by the institution.

The business of opening your own coffee shop is a very promising business. In order to understand this, it is enough to calculate the profit received from one cup of the aromatic drink prepared by you. So, for espresso, you need seven grams of ground coffee. From a kilogram of raw materials, one hundred and forty servings will be obtained. With the cost of coffee beans at 1.2 thousand rubles per kilogram, the proceeds from the sale of the drink will be 11.2 thousand rubles. (the price of one cup is 80 rubles). Calculations show that the profitability of your enterprise will exceed 800%.

Those businessmen who have opened their own coffee shops and are already receiving good income from their event recommend:
1. Do not strive to turn your establishment into a restaurant. These are completely different concerns and costs. The very word "coffee shop" means coffee. Therefore, the main emphasis should be placed on this drink.
2. Take care of the successful location of the coffee shop. Do not forget that your establishment will be related to retail. That is why a good place is the basis of its successful work. It would be nice if the coffee shop opens in a crowded area. It is also good if there are large windows in the room. Passers-by, seeing people at the tables of the coffee shop, will certainly want to come in and drink a cup of a wonderful drink.
3. Do not get carried away with related and additional products. Of course, with a large influx of visitors, there is a desire to offer them sandwiches or sandwiches. A varied menu will help you make big profits. However, do not forget about the main purpose of the institution. People visit it only to enjoy a conversation and a cup of fragrant drink. Those who have a desire to eat go to cafes or restaurants.
4. At first, you can buy confectionery on the side. Only then, having returned the money invested in the business, should you think about purchasing equipment for arranging your own baking workshop.
5. Recruit interchangeable people. Do not pay close attention to the age of the candidate and his social status. The main condition for a good worker is his obligation.
6. To exercise personal control over the work of the institution. Any business is doomed to failure if the owner does not want to be interested in its process. Even a thriving coffee shop will inevitably fall into decay if personal control is not exercised. Of course, when a whole chain of coffee houses appears, it becomes very difficult to follow their work. In this case, it will be necessary to create a clear leadership scheme and established contact with the heads of departments.

The coffee house has gained great recognition due to cozy rooms, soft quiet music, menu and reasonable prices.
They are located in small rooms, where the atmosphere of comfort hovers. Friends gather in them, relax with their families, and lovers make dates.

What is a coffee shop?

A coffee shop is a small restaurant where coffee and coffee drinks come to the fore.

Differences from other establishments

Unlike other establishments, a small coffee shop has a special peaceful atmosphere that allows a person to relax with a cup of invigorating aromatic coffee. The entire space of the coffee shop is permeated with the smell of good coffee, which is distinguished by its quality and huge selection.

Often in coffee houses there is no alcohol, live music.

Menu Features

The menu of the coffee house consists of simple dishes that stimulate coffee consumption, all kinds of desserts, confectionery, hot snacks - pancakes, sandwiches.

Usually the number of dishes does not exceed 20-25 items. Because the expansion of the assortment due to hot dishes and salads contributes to the loss of specificity of the coffee house. Some coffee houses offer various types of tea, wine as an aperitif, but not the main drink.

Find your format

The interior in such an institution is classic: on the tables are white starched tablecloths, table linen, porcelain plates and cups. The atmosphere is conducive to a quiet rest, without haste and fuss.

It stands out with a rich assortment of desserts prepared in its confectionery shop. The menu of French coffee houses contains a considerable list of cold appetizers, hot dishes, alcohol. Drink coffee with freshly baked croissants or tarts.

American type of institution

Such coffee houses are very democratic, without a special style in design.

Their feature is as follows:

• there are no hot dishes;
• a smoking ban has been imposed;
• there is no alcohol, which is not used even as a component in drinks;
• service is carried out from the counter;
• in the interior adhere to a discreet minimalist design.

They serve espresso, hot chocolate, Frappuccinos, different types of syrup, tea.

Mobile coffee shop (on wheels)

The most suitable for a coffee house on wheels is a small minibus or minivan, in the cabin of which coffee equipment is installed. In addition to coffee, the assortment includes pastries and confectionery.

With proper organization, a mobile point can generate income up to 300%. The best time to work is early morning.

Takeaway trade

Refers to a business that suits a professional barista or someone who can make good coffee. The net profit from the business is not high, since the input capital is small.

In order for a business to develop in a small city, it is necessary to choose the right point for trade. The best places are considered to be places near shops, shopping centers, parks, universities and busy sidewalks.

Confectionery and mini-coffee shop

The activity of the cafe-confectionery is aimed at the production and sale of its own product. Drinks, coffee, tea, juices go in addition to them. The main product is confectionery: cakes, cookies, cakes, small pastries, sweets, ice cream.

There is a takeaway service in the confectionery, which makes up about 30% of the total turnover.

In a coffee shop, confectionery is one of the components of the menu, so a combination of two types of business is quite acceptable.

Coffee shop in a small town

A coffee shop opened in a small town is quite a profitable business that brings substantial profits.

The disadvantages include:

• limited number of visitors;
• low purchasing power, so the margin on coffee is not high;
• opening is subject to local conditions.

The advantages include the following factors:

• the opening of a cozy coffee shop for a city with a small population will be a noticeable event that will arouse interest among residents;
• opening costs are much lower due to low room rental fees.

In the mall

A win-win option would be a coffee shop in a shopping center, where a large number of people come every day. It has become a kind of cultural and entertainment center where people spend their free time.

The tempting aroma of coffee hovering around the hall will not leave you indifferent, so customers will come to the coffee shop.

The rental rate depends on the revenue of the coffee shop and is about 20 %.

Video about the features of opening a coffee shop

What is needed for this?

Room search

Premises for a coffee shop should be sought near universities, shopping, office and public centers, where there is a high traffic of people.

It must meet the main criteria:

• area of ​​the institution - at least 100 m2,
• the presence of a sanitary unit,
• the ventilation system must be in good condition.

It is desirable to have two halls that are designed for different groups of clients(smokers and non-smokers, a children's room and an adult, a confectionery and a coffee shop, etc.). The best option would be a room on the 1st floor with large showcases, which has a separate entrance and a small area in front of the entrance, where you can put tables in the summer.

Equipment

To complete a coffee shop with minimal investment, you need to purchase equipment, the list of which includes:

• fridge,
• coffee machine,
• mixer,
• grinder,
• showcase,
• microwave,
• if necessary, a baking cabinet,
• freezer.

Finding equipment suppliers is not difficult. There are specialized sites, exhibitions. The advice and recommendations of experienced restaurateurs will also be a good help in this matter.

Coffee Suppliers

The rating of a coffee shop is directly dependent on the quality of the drink, so the choice of a supplier must be taken seriously. When buying raw materials, you need to pay special attention to the color, taste, feel the aroma, check the degree of roasting of coffee beans.

It is necessary to buy several different varieties of coffee at once.

Conduct a kind of tender among suppliers. You will see, their representatives will flood you with offers, many of which will be very attractive. True, in return they may ask you to "swear allegiance" - to buy goods only from them. But if the quality suits you, then why not?

How to open a coffee shop from scratch?

Registration and documents

The condition of the premises is determined by a set of documents, but before they are issued, it is necessary to register the company with the tax office, choosing the form of ownership. The OKVED code is indicated, 55.30 "Activity of cafes and restaurants."

Collection of documents is carried out depending on the characteristics of the premises:

1. If earlier there was a catering point- conclusion of an agreement with the landlord;
2. Purchased for ownership– renegotiation of contracts with utility services;
3. Will be used as a catering outlet for the first time- prepare a layout of engineering networks, technical specifications, technical opinion and obtain approval certificates.

Permits, licenses, patents

The beginning of the coffee house activity will be marked by communication with some authorities.

You will need:

• Notify Rospotrebnadzor of the start of activities;
• Obtain permission from the Fire Safety Authority;
• Obtain permission from the SES to work. This is preceded by the submission of documents confirming the availability of health books for the staff, the compliance of the premises with hygiene standards, the conclusion and certificates for the products used.

In addition, you will need a license for alcohol if you are going to introduce it into the range.

Business plan

How much does it cost?

Often, following the desire concluded in “I want to open a coffee shop”, there is a difficult question about the cost of the event.
The above calculation was made for the opening of a coffee shop without a kitchen with an area of ​​150 m2, which accommodates approximately 60 seats, of which about 20 m2 is occupied by the bar part.

№	Name	cost thousand rubles	cost thousand dollars
1	Premises for rent	300,0	8620,7
2	Purchase of equipment	420,0	12069,0
3	Purchase of furniture	180,0	5172,4
4	Purchase of kitchen utensils and crockery	50,0	1436,8
3	Purchase of raw materials	160,0	4597,7
4	Purchase of related goods	30,0	862,1
7	Advertising expenses	10,0	287,4
8	Transportation costs	5,0	143,7
9	Staff salary	250,0	7183,9
	Total	1405,0	40373,6

This amount does not include the cost of obtaining permits and approvals.

Is it beneficial?

A high mark-up for coffee, tea, desserts, combined with the successful location of the coffee shop, makes it possible to recoup all the funds spent in two years, and from the third year to start making a net profit.

When servicing 150 visitors per day with a check, the average value of which is equal to 160 rubles, for a month you can get a revenue of 720.0 thousand rubles.

Franchise work

To the frequently asked question: “how to open a franchise coffee shop?” there is one answer: you need to buy it from the selected company. Registration of a franchise coffee shop does not require special procedures, it is carried out according to the usual scheme.

The main advantage of a franchise business is that the parent company provides special training and consultations. As a result, it pays off quite quickly at relatively low costs and a minimum level of risk.

Starbucks

It is almost impossible to buy a Starbucks franchise, because it puts forward strict requirements for franchisees.

The company adheres to a certain concept in everything for the arrangement and service in institutions. Therefore, the location of the building, the room, the design style must correspond to it. In addition, the quality of products and ingredients of the dish, the music in the hall must be agreed with the company.

chocolate girl

To start working in the Shokoladnitsa chain of coffee houses, the future franchisee needs to invest an amount that varies from 100 thousand dollars to 350 thousand dollars depending on the location and area of ​​the coffee shop.

The cost of the franchise is $70,000, in addition to this amount, a monthly payment of 7% of the sale proceeds is paid.

Despite the costs, with the right organization of the business, you can make a profit, which is 10-20% of the coffee shop's gross revenue in cities with small populations. In big cities profit reaches up to 30 thousand dollars per month, therefore, the possible payback of the franchise will be 1 to 3 years.

Coffee House

Requirements of the company for the premises:

• the area of ​​the coffee house in the shopping center should be 60 m2;
• the size of the open area should be 100 m2.

To buy a franchise, you need to have a minimum investment amount equal to 80.0 thousand dollars. The company provides a discount 50% for the first two projects, the lump sum is 30.0 thousand dollars, royalty equals 5 % .
Payback period fluctuates 18 to 36 months.

Organization of coffee business

Interior, decoration, own style

To create an unusual interior, you need to develop your own style, creating a special extraordinary atmosphere that attracts customers. In the design, focus on warm decor, which creates a house style, a certain isolation and homeliness, refusing excessive pomposity, hi-tech, art deco.

The color scheme is best kept in warm tones and shades. The psychological perception of such a palette is very conducive to a pleasant pastime in such an institution.

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Promotion Methods

Visitors are attracted to coffee houses by comfort, refined style, and good service. It is these conditions that need to be guided in the promotion of a coffee shop. The following activities will not be superfluous:

• brochures with a description of the conditions and assortment of the coffee house, placed in the media,
• various types of promotions, including on the Internet,
• beautiful and elegant signs on the street,
• neatly and elegantly designed flyers will help promote the coffee shop and attract potential customers.

A good coffee house with a high status, thanks to its special concept that distinguishes this institution from thousands of similar ones, can become not only a profitable business, but also a life's work.