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Where to get money for business? Tips for a new start-up! Where to get money for a business from scratch.

Not everyone can “put together” start-up capital. It takes years, skill and luck. Lending, as an alternative, is a rather risky process, which is associated with the risk of getting "bogged down" in a debt hole.

Of course, there are many other ways. However, many of them are aimed at obtaining financing for existing enterprises (their expansion or reformatting). Finding funds for a new project is more difficult, because the risks regarding its successful implementation and prospects are many times greater.

And everyone, as you know, loves guarantees. Meanwhile, it is still possible to find an investor for your own project. We will figure out where to get money for a business from scratch, and what ideas should be implemented.

What ideas are worth considering?

Most of us have dreamed of doing what we love since childhood.

However, life makes its own adjustments, so about 15% of people make money on a hobby.

It is never too late to create your own business, which will allow you not to depend on the opinion of your superiors, will bring satisfaction and good money. The issue often comes down to capital.

But even if you manage to find money, what is the probability that the result is worth the investment? Half of the established companies turn out to be unprofitable and close in the first year or two of operation. At the same time, entire structural divisions of large companies are engaged in the development of business ideas. So is it possible that a “picture” that has arisen in the head of an ordinary person or a dream cherished since childhood can be successful? The answer is positive.

The stories of the following "lucky ones" confirm this:

Brad Hughes was in real estate when the idea popped up in his head to install automatic lockers along freeways. The creation of such a business brought a former employee of the Property Research syndicate 5.3 billion dollars.
Jeff Bizos earned his $4.4 billion by creating a virtual bookstore Amazon.com. It is noteworthy that the entrepreneur's office was located in a small garage.
Dmitry Mateschitz and Kaleo Yudvikha created a profitable business on the passion for nightclubs and parties. They created an energy drink based on caffeine and sugar, which gives strength to a tired body. As a result, the popular drink Red Bull brought the co-owners of the brand in the amount of 6.1 billion dollars.
Ty Warner, being the son of an ordinary salesman, dropped out of college in order to carry out an idea that had been glimmering in his head since childhood. He started making teddy bears. The "trick" was to produce toys in small batches. Buyers really enjoyed collecting cubs in different clothes, poses and a special expression on the face. The idea brought its inventor 4.5 billion dollars.

Do you have a win-win idea, but no funds to implement it? Then you should look for an investor to start a business. Here we will talk about the strategy of attracting investors to your project.

Signs of a successful idea

Experts and "business sharks" advise selecting ideas based on the following criteria:

Relevance. The unprofitability of an enterprise can be caused by the uselessness of the goods / services it produces. Determine if there is a target audience for which the project is directed.
Novelty / originality. Consumers do not always accept some novelties, but if they like it, you will become the first in a niche.
Understanding the project. Only an expert in his field can give investors confidence that the implementation of the project makes sense and will be carried out competently.
Simplicity. A business that is too complex in organization can be rejected by investors due to the unjustified financial and time costs. A minimum of steps until the moment of receiving the first profit is the key to success!
Demand. The product is popular due to a combination of characteristics and circumstances. Maintaining the ratio "quality = price", you will be able to realize the fruits of your labor.

After the idea has passed the “selection”, an analysis of the pros and cons of the project should be carried out. Professionals do this through SWOT/PEST analysis or brainstorming.

Having determined the strengths / weaknesses, you will understand the viability of the project, respectively, the expediency of investing money in it.

A prerequisite for finding funds to create a business is a business plan. This issue should be approached as responsibly as possible. Qualitatively (that is, consciously, in detail and as calculated as possible) a prepared document will provide half the success of your project in the eyes of a potential investor.

Sometimes, based on the results of the business plan, the entrepreneur himself decides to abandon the implementation of the project. The reasons for this are the presence of negative indicators in the financial part of the document or the impossibility of implementing the idea in the required scale or format.

Having in hand a detailed description of the project and the stages of its implementation, you can begin to search for funds. Consider the best ways to invest and find out where to get money for a business from scratch.

Business angels

These are people (mostly millionaires) who want to provide start-up capital to “newbies” in business in exchange for a share in a future project or a percentage of its activities.

Business angels constantly monitor the markets in order to identify a potentially profitable idea.

You can find such an investor in business angel associations. Most of them are concentrated in the USA and Europe. Why not involve a foreign partner? One of the most successful angel investments was made in Apple. Starting 91 thousand dollars. 154 million dollars returned to the investor. Perseverance, and sometimes even audacity, will help attract the interest of business angels.

Sale of property

It is not uncommon for businessmen to sell their real estate (for example, a car or a country cottage) in order to implement a conceived idea.

This is a fairly simple way to get the required amount.

And relatively quickly, which is convenient if the project is seasonal.

However, risking a single apartment is still not worth it. Living in a rented room or even losing a roof over your head if the business goes bust is an unjustified risk. Putting "everything" on the map is stupid. It is better to look for another way to raise funds.

Capital diversification

The method involves the reorientation of funds from one industry / company to another.

The redirection of financial flows will help both in expanding an existing enterprise and in creating a business from scratch.

The income from another business can be directed to a new, not so interesting, but more profitable project. Over time, when the investment pays off, you can continue to develop the “sacrificed” business. By diversifying capital, you are freed from having to pay debt. At the same time, the disposal of funds is not controlled by anyone.

Personal savings

The most obvious answer to the question posed: “Where can I get the funds to start a business?” - sounds predictable.

Earn! Yes, it's difficult, but possible. Starting capital is quite realistic to accumulate.

True, only people who have a decent salary or other income (for example, by renting out apartments) will be able to do this.

There is a significant plus in this method - at first it is easy to “survive” the unprofitability of the company if there is a highly paid job. An additional "foundation" will allow for additional financing of the project if the budget goes beyond. But whether there will be enough time to simultaneously engage in the implementation of a business idea is a question. Although it is always possible to hire a qualified specialist.

You can save money by investing in shares of a successful company or putting it in a bank account.

You will also be able to save money if you find a part-time job based on your own skills and abilities. At the same time, it is important to “turn on” the economy mode, refusing unnecessary expenses.

Government subsidies

In Russia, there is a business support program, according to which entrepreneurs have the right to receive start-up capital to start their own business.

The costs of registering an individual entrepreneur / LLC are paid by the state. It also trains the entrepreneur (and tests).

The unemployed, in turn, must be registered with the Employment Center and, declaring their desire to engage in entrepreneurial activity, develop a business plan for the project.

It is possible to increase the chances of financing by indicating the direction of the goods / services produced (within the framework of the established business) to the socially unprotected segments of the population. This will help resolve the issue in your favor if the "lie" is really close to the truth.

A worthy idea will be evaluated by a special commission (although it will have to be “defended”). As a result, the entrepreneur will receive a subsidy. Its size is 60 thousand rubles.

Credit

Lending will allow you to get funds quickly. For money, you can contact banking institutions or credit unions. However, do not forget about percentages.

As a result, the amount that was given to the bank for a loan may be twice the amount that was taken to create a business.

True, there is one “nuance” - start-up entrepreneurs are not often credited. This is due to the high risk of losses for the bank (over 95%). Firms that have lasted on the market for at least 3 months will be more lucky.

For a worthwhile idea, the chances of attracting investment are high. The main thing is to approach the search process with the mind - comprehensively, competently and carefully. Demonstrate confidence in the success of your venture is a must! The principle of "knock and open" in the search for project funding works very well.

1. Borrow money from family and friends to start a business

The classic option where to get money to start a business is to turn to relatives.

Previously, such options as microcredit, crowdfunding and others simply did not exist.

Future entrepreneurs collected the first capital "by the whole village".

This method captivates with maximum simplicity.

Yes, for some, asking for money from acquaintances is much more difficult than speaking to strict investors.

But relatives will not demand, analyze every little thing.

And in general, if they know you for a long time and well, they may not even delve into why the money is needed.

But don't let this ostentatious lightness confuse you!

People will give their hard-earned money for the opening, and the most valuable thing - they will trust you.

So do not pay less attention to miscalculations and planning. And if any risks are particularly serious, report them immediately.

2. Win money to start a business in a contest

Yes, this is not a joke.

In competitions, you can win not only a gift glass or a pillow with a logo.

Certain organizations arrange competitions with a large top prize.

As a rule, the competition consists in finding the most successful and original idea on a given topic.

For example, one major publishing house held a competition for young writers.

This cannot be called a business idea and capital for its discovery in the literal, familiar sense of these words.

But such an example emphasizes the essence of the method well.

It is worth noting a couple of bonuses.

In the process of participation, you will learn how to present your business in the most profitable way.

And even if you can’t get the money to open it, competition with others and a limited time frame can help you give the maximum result.

So you will benefit in any case.

3. Sell all things to finance the money to start a business

This phrase, of course, is exaggerated - it's not worth selling everything.

But getting rid of absolutely unnecessary things that have managed to accumulate in your home is an idea.

Remember that the need for huge capital to start your own business is a myth.

And it is quite possible to earn a small amount if you sell some property through the Internet or newspaper ads.

In addition, it will help cleanse your home energetically.

They say it helps to attract something new and bright into life.

This "something" may well be organized with the proceeds.

4. How to raise money to open your business "to the whole world"?

If you do not have relatives who are ready to give you money to start a business, do not be discouraged!

Just ask for start-up capital from strangers.

If you think this option sounds mythical, then you are not yet familiar with crowdfunding.

There are resources where anyone can post their business idea and data about the amount needed for implementation.

Anyone who finds the case interesting and has potential can transfer any amount for its implementation.

You should not focus only on more or less successful categories.

Better pay attention to common mistakes that prevent entrepreneurs from getting money to start a business:

Some first try other sources where to get money, and then turn to crowdfunding.

This is not the best solution.

The idea needs to be laid out thoughtful, but “fresh”.

Newcomers to the world of collective investing are wary of laying all their cards on the table for fear of rivals stealing information and ideas.

Caution in business is commendable.

But how will people understand what you are raising money for?

On crowdfunding platforms, the ability to highlight specific competitive advantages is especially important.

Why investors should highlight your project should be clear from the first sentences of its description.

Be specific and back up your arguments with numbers.

Golden Rule: If you think that your business has no competitors, then you have thought of something poorly.

So do not throw such phrases, even if you are sure of the uniqueness of the product.

It is better not to talk, but to immediately prove.

5. We take money to open a business thanks to the work "for an uncle"

It's one thing if you've just graduated from university and are on fire with your amazing business idea.

Another is when you have been working for hire for more than a month, dreaming of freedom from “office slavery”.

Do not chop off your shoulder, but rather “lay a straw for yourself” in advance.

As a rule, most options for employment at work involve the presence of at least some free time.

You can devote it to the systematic implementation of a business idea, and take the money from your salary.

When your predictions turn out to be correct and the business starts to generate income, you can safely quit.

6. State assistance with money to start a business

The state allocates grants not only for education or, for example, for agriculture.

But it is also realistic to get money from the budget of a city or region to open a small business.

To whom and how much to give, the regional authorities decide.

However, if we single out the category of the population that is easiest to get the desired capital, it will be young (under 30 years old) local residents who do not have other work.

Briefly, it looks like this:

the future entrepreneur becomes registered with the employment center;
It is necessary to “hold out” on it for at least 1 year, in anticipation of a vacancy that will correspond to the specialization;
the applicant fills out the application form and after waiting (30 days) can take the required amount from the state.

Plus is obvious: the money will be taken free of charge.

This means that the payback of the business will come faster and in general it can be considered a "gift from heaven."

On the other hand, you can count on a maximum of 59,000 rubles.

These and several other options for raising funds to start a business,

covered in the video:

What mistakes do those who receive money to start a business make?

If you think that the main thing is to get money to open a business, and then everything will turn out fine by itself, then you are deeply mistaken.

No one wants to part with money just like that, including investors.

Therefore, in addition to the convincing business plan that you present, you need to take into account some rules for interacting with your "benefactor".

Many beginners go from one extreme to another.

Or they do not inform the investor about some important decisions and changes. Or, on the contrary, they initiate into absolutely insignificant processes.

Understanding how to interact with a person who gave money to start a business is not so difficult.

Refer to the well-established rules of business ethics.

Each specific case of cooperation is, of course, unique.

But the rules of communication, like etiquette, are the same for everyone.

And you can do it even easier - ask the investor directly what and how to do.

An investor can not only take money for your business.

He can also help with other resources: connections, contacts, even simple advice.

It is enough to voice what the company needs.

Don't talk about your fears.

It is natural to be afraid and to doubt - this is understandable.

But if the investor sees the experience, will he lose his desire to continue investing in the business?

If you convinced him of success at the presentation of the plan, do not try to "backfire"!

It is always easier to manage other people's money - this is a well-known fact.

Therefore, it is important not only to find a solution, where to get money to start a business but also understanding how to manage them.

Carefully consider a business plan, and present it to your loved ones for verification.

If they do not agree with the relevance and practicality of the idea, how can you get investments from outsiders?

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Before starting their own business, each entrepreneur goes through a planning stage, during which the main steps that need to be taken before the first profit is made are determined. A mandatory component of such a plan is start-up capital. It is good if the required amount of money has already been deposited in your bank account for a long time, but in most cases, a nascent business requires serious financial investments. What to do if you are absolutely sure of the viability of your business idea and expect a stable income from the future enterprise? Don't immediately give up on a brilliant idea - try to look for external sources of funding, because profitable ideas are of interest to everyone.

Not only banks are interested in a successful investment of funds, although obtaining a business loan is one of the most common ways to start a business. Often, your friends or relatives can provide help, and in some cases even the state. Of the most common ways, there are five options for where to get money to start a business:

Option 1: Business loan from a bank

Perhaps the simplest and most natural option. Almost any bank has several programs for lending to small and medium-sized businesses, and granting a loan to a large organization or enterprise is regarded as the success of the bank's management in finding customers (since it is very beneficial for the bank).

Business lending programs involve fairly high interest rates, especially for just starting a business, and for small businesses and individual entrepreneurs they amount to at least 20-26%. The overpayment is considerable, but you have a clearly executed agreement with the bank, are insured against revising its terms and do not have any additional obligations to the bank.

Despite the serious overpayment and the bank's interest in providing such a loan, it is not so easy to get it - after all, a business that is just starting to develop is far from being so stable and does not at all guarantee a 100% return. In addition, few businesses start generating income right away - most often it takes at least several months to organize all processes, recruit a client base, and so on. In any case, in order to obtain such a loan, a novice entrepreneur will have to provide collateral, which can be any property belonging to him (apartment, land, car, and so on).

Not everyone is ready to risk their own property, so potential businessmen often look for other options where they can get money to start a business.

Option 2: Consumer loan from a bank

Option 3: Borrow funds from loved ones

If your friends or relatives have the amount necessary to start a business, then you can simply borrow money from them. This is convenient, since you can always agree on mutually beneficial terms, you do not have to provide a deposit or overpay a significant amount for interest. An important factor is the speed of receiving funds - you do not need to spend time collecting documents and waiting for the application to be considered. True, in case of failure of your enterprise, relations with a relative or friend who helped you may be upset.

The option to borrow funds to open a business from relatives is not suitable for those who decide to immediately start with large volumes of activities, but for a small family business as an individual entrepreneur or LLC, this is the most attractive and profitable way to get the required amount.

Option 4: Seek help from the Union of Entrepreneurs

Acting entrepreneurs, who have experienced all the difficulties of business undertakings, create their own associations - after all, it is easier to cope with difficulties together. We are talking about unions of entrepreneurs, designed to regulate certain areas of entrepreneurial activity, provide support to each other, develop joint ways to solve certain problems. There are both all-Russian and regional unions of entrepreneurs. The largest such association is the Federal Small Business Support Fund.

Businessmen starting their business can apply to such unions and ask for funds to start. If you like your idea, it seems potentially profitable and promising in terms of long-term development, then the Union of Entrepreneurs can allocate the amount you need from its own funds. The conditions for providing funds are negotiated in each specific case individually - it can be a regular interest-bearing loan, a partnership offer, temporary deductions from income received.

Option 5: Private investment

A promising business idea can be used as a means to attract investment to start your business. Make a detailed and thoughtful business plan and contact private loan sharks - they will provide you with money at a relatively low 7%, but it is best to pay such debts on time - after all, a delay will lead to an exponential increase in debt.

However, it is not at all necessary to apply specifically to usurious offices, you can independently look for an investor among friends or among wealthy businessmen in your city. If they are interested in the offer, then it will become much easier to get investments. True, most likely, money will be offered to you for participation in a future enterprise, which means that you will no longer be its sole owner and will depend on your partner. On the other hand, if both parties are aimed at obtaining a stable and high income and business development, then you should not worry - coinciding goals will provide the necessary unity in decision-making.

Thus, when starting your own business, determine its potential volumes and estimate the size of the initial investment - the available options for where to get money to start a business will depend on this. There are more opportunities for modest family businesses. It is much more difficult for large-scale ideas to obtain funds for implementation, but the potential income is many times higher. In any case, the beginning of any business should be a viable business idea, which should become the basis for attracting investments.

So, you've got an idea in your head that you're sure is good for society and will appeal to consumers. You think that it can bring you income. After careful planning, you need to get a financial base that will help bring the idea to life. Let's see what this financial base can be.

1. Personal funds

This method can undoubtedly be called the most reliable, since it does not require any loans from banks, which in times of crisis can only harm your company. The negative side of this method is that the development of the company is likely to take longer. But, as they say, hurry up - you make people laugh, so perhaps in your case you should not rush.

“We started with small personal savings and very small borrowed funds, also personal, so we developed slowly due to limited financial resources,” Natalia Storozheva, CEO of the Perspektiva Center for Business and Career Development, a teacher at the Russian School of Management, shares her experience. - In the first year of the company's existence, we had only three employees, in the fourth year - four. And only in the fourth or fifth year we began to recruit a team, because the money we earned could be directed to development. Fortunately, they did not take any loans, which may have saved the company in the crisis years of 2008 and 2015. Now Perspektiva employs a small team of 12 people, and it cannot be said that the company is developing rapidly, but steadily and progressively.”

Ilya Balakhnin, CEO and Managing Partner of Paper Planes Consulting, agrees with Natalya Storozheva: “If your business lacks its own funds at the start, don’t start at all. This means that it is not realistic or calculated erroneously. Rely on your own and only your own strength and do not try to catch the investor by the tail.

Alexander Trifonov, co-owner of the legal service 48Prav.ru, earned his first money with his team on the recommendations of lawyers. “At first we tried, we were useful, and then, when we found out that customers were willing to pay, we began to take money and reinvest it in the business — we spent it on channels to attract new customers, on IT infrastructure and on promotion in the target audience.”

2. Investor money

The next method is more risky than the previous one, and there are a number of reasons for this: finding an investor takes a lot of time, agreeing on all the conditions even more. You may find the perfect investor who wants to have too much control over your company. The most difficult thing in this situation is to reach a compromise.

According to Ilya Groshikov, managing partner of the Biplan marketing agency, reaching out to an investor is the most obvious and effective way to raise money for business development. “Of course, this is a difficult path that requires a lot of effort and luck. True, if your project is able to bring real profit, then you should not worry about the result, he is sure. - We were in a similar situation 7 years ago and put in a lot of effort to demonstrate our productivity to the investor. Successful cases of past projects and positive customer reviews helped. You can find a patron partner who will take your business under its wing, or you can get a loan from a bank. But it is worth remembering that in both cases you put yourself at great risk.

Alexey Menn from Sun Capital believes that for an early stage business, attracting a business angel helps to solve some of the problems, especially if it is a person who not only has the ability to invest in a project, but also the knowledge necessary to bring this project to a new level .

3. Funds

The golden mean is to find a fund and try to win a grant. Be confident in yourself and your idea, choose a suitable fund, prepare a presentation. According to Aleksey Menn, if a company has just started its work and uses technologies at least a little in its business, then it can go for financing in the IIDF (Internet Initiatives Development Fund). “IIDF provides companies with a little more than 1 million rubles. for a 7% share and allows you to take part in the acceleration program, in which business founders are actively taught (marketing, IT, finance, attracting investments, etc.). IIDF also provides space in co-working spaces,” says Menn. - At IIDF, for example, I got acquainted with the ParkApp project, in which I then invested. The founders of ParkApp received funding from the IIDF, created a prototype of their product that showed free parking spaces in any city in the world, and only then were able to receive significant funding ($800,000) from investors at a later stage.

The Moscow Seed Fund provides small businesses with a loan of 0.5-8 million rubles. for 3 years at 12% per annum. If after three years the company is unable to repay the loan, the debt will be converted into equity.

If we are talking about an innovative enterprise, it is quite realistic to receive a Skolkovo grant from 1 million to 50 million rubles. (there are different types of grants), which does not need to be returned. The Promsvyazbank Venture Fund is very actively financing projects from real business (although it is not entirely clear why they are called a venture fund, because they just do not invest in IT projects). But if you want to open a bakery, a clothing store, a coffee shop or a hairdresser, they are waiting for you there.

Alexander Trifonov does not advise taking bank loans for a business that does not exist, or for an idea. Funds and angel investors are suitable for this, he is sure. “For example, for projects that are somehow related to IT, the Fund for the Development of Internet Initiatives offers very interesting conditions, but even here, we would recommend that you first go through the correspondence accelerator and only then go to the full-time one.”

4. Crowdfunding and crowdinvesting

Crowdfunding is another option for raising money. It is especially suitable for creative projects in the field of music, literature, as well as projects from the media sphere. At least they occupy the main share of the Russian crowdfunding sector.

According to Alexey Menn, in some cases crowdfunding sites help to quickly raise the necessary funds to launch a product on the market. And such examples are not so few. “Recently, the Russian Nimb project team raised $150,000 in just a week to launch their project on the Kickstarter site,” Menn gives an example. “There are many analogues in Russia, in particular, Boomstarter.”

“The StartTrack crowdfunding platform will help small businesses attract collective investments from a range of business angels or start-up investors, both in debt and as equity financing,” says Alexey Menn. - More than 1,000 investors are registered on the site, who collectively invested over 400 million rubles. in various projects.

5. Regional support for small businesses

Starting entrepreneurs can count on state grants, property support at the regional level. To find out about all possible support measures and conditions for its provision, you can use the interactive navigator. For example, novice farmers in the Volgograd region can receive financial support in the form of a grant, the maximum amount of which is 1.5 million rubles.

Good day! One of the very first issues that an entrepreneur has to solve when it comes down to it is money. More precisely, as a rule, with their absence.

In fact, this is a very common occurrence, there is a business idea, desire, aspiration, perhaps even a business plan has been written, but there is just no money to implement it.

Where to find start-up capital

Let's look at the options where to find money for your business:

Accumulate on your own, if you;
Sell movable or immovable property;
Borrow from friends;
Find an investor;

Accumulate start-up capital

Perhaps - this is the best option, the only and most important disadvantage of this method ... TIME. It will take a long period of time to accumulate the required amount, especially if you work for a salary, it can take from 3 to 5 years.

I have an author's method of how to save money for your business within 1 year. In any case, this is how I promoted my business. If anyone is interested in this technique, then you can write to me in my group of the VK social network “ Business secrets for a beginner ”.

Selling an apartment or car

This is the second most important option, if you have a normal car or apartment, then you can get a fairly large amount of money almost immediately and already realize your business.

Here you risk only your property and even if things do not go as you expected, you will not owe anything to anyone and your conscience will be clear.

Borrow money for business from friends

To be honest, not the best idea, but if there is no other option, then you can use it. Unless, of course, you have friends with significant savings, which is enough to start their own business.

But if suddenly, something goes wrong and you lose money, then most likely you will ruin your relationship with your friends and, in addition to money, you will also lose friends. As is clear, you will have to give money in any case, but in the eyes of a person, your reputation will already be damaged.

Find an investor

If you do not have your own money, but have a great business idea, then you can try to find an investor for your project. Here you will have to share your business, as a rule, the investor will get 50% of your business.

Finding an investor is one of the safest ways to start a business. The only problem is that it is quite difficult to find an investor.

An investor will not invest money if you are just going to open a toy store or a canteen. You must have a business idea that will appeal to a future investor.

You should also draw up a clear idea of your idea, where all the little things of the upcoming enterprise with real numbers and income will be spelled out. no one will be in an unprofitable project.

As a rule, investors are approached by people who want to establish some kind of production. It is almost impossible to attract an investor into trade or the service sector.

Get a business loan from a bank

It is very risky to take out a loan for your business project from a bank, as you will immediately bear the financial burden that you will have to pull from the very beginning of the business.

Especially for beginners, statistics - about 90% of all business ventures related to a bank loan go bust. And in the end, you simply will not be able to pull out the financial burden and will be left without a business and with an outstanding loan.

You can believe my experience, I know many such entrepreneurs who started a business with credit money and went bankrupt.

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That's probably all! We ask questions in the comments or in my VKONTAKTE group (the link to it is at the beginning of the article).

Good luck in your endeavors! Bye!