Advertising forged products. Business development related to metal forging

We live in an age of rapidly developing technology. And gradually, folk crafts and crafts are being squeezed out of our lives. And, perhaps, forging is almost the only craft that not only has not disappeared in the course of technological progress, but, on the contrary, has recently become more and more popular. What is the reason? In demand. Now forging is firmly connected with the design of residential premises and offices, with garden and park design. With the growing number of suburban and summer cottages, which are hard to imagine without wrought iron gates and gazebos. Forging is still in demand in the funeral business.

Forging is not only large outdoor items, but also items that decorate interiors of different styles.

Forging is a synthesis of craft and art, making each item unique.

And so now the business of manufacturing forged products is very promising.

What to choose: cold and hot forging?

Hot forging - ancient blacksmith craft. Since ancient times, in forges throughout Rus', iron was heated on fire, and then the craftsmen gave the softened metal the desired shape.

With such forging, a lot of time and effort is expended, but products forged in this way are truly unique.

Today there is a more modern version of metal processing - cold forging. Basically, when creating a product, ready-made forged elements are used. This is a less labor-intensive method for the master and cheaper for the customer.

It is not easy to compare two types of forging. Hot forging - uniqueness and elegance, cold forging - durability and reliability.

Imagine the situation: you decided to create a business for the manufacture of forged products. First question: what kind of forging to do? Hot forging requires, first of all, craftsmanship and skills. And this takes time. Therefore, having really looked at things, we will first turn to cold forging and gradually begin to create a business.

Sales market and competition

Any production is focused on the consumer. Therefore, you first need to study the demand for forged products in your area. Are there any cottage settlements nearby, individual construction, are orders from the municipality possible?

Get to know your competitors, real and possible. These are not only business colleagues, but the production of this direction, located nearby. Forge shops, which are now opening large metallurgical enterprises; imported Turkish forged products, very cheap compared to custom-made ones made in a small workshop; products from Europe, which are more expensive than Turkish ones, but also in demand.

Even a funeral agency with its own small workshop producing monuments and fences will also compete.

Creation paving slabs today more than ever: more and more people want to ennoble appearance your garden, yard and just adjoining territory. Read in our how to realize yourself in this business.

Fundamentals of the betting business:

We start production

Exists standard product list, with which all blacksmiths begin:

• openwork lattices and gates;
• fences of all types and purposes;
• visors for porches;
• garden furniture and gazebos;
• bars on the windows;
• fireplace accessories and so on.

Over time, you can switch to the production of exclusive products. This requires experience and availability of individual orders. For example:

• knightly armor in the interior of a country house;
• unusual lamps (garden and indoor);
• details for furniture, etc.

Video: do-it-yourself metal forging as an art

Forged elements with their own hands: where without advertising?

Every business, big or small, needs advertising.

You can use local media for this purpose by posting photos of products, your interviews, customer reviews, a large article about your business there.

Use the Internet. For example, at least just post ads on Avito.

Many large and small cities on the City Day hold festivals of folk crafts, including blacksmiths. (For example, every year in August, such festivals are held in the ancient city of Ustyuzhna, Vologda Oblast, where blacksmiths even come from abroad).

Profitability of the blacksmith business

Let's take as a basis the situation that you made the first trial product in your garage and have not yet registered as an entrepreneur:

• kit itself necessary equipment For cold forging- 400 thousand rubles.

Now let's calculate the cost of producing 1 meter of garden trellis 2 m high:

• metal - 500 rubles;
• Anti-corrosion coating - 15 rubles;
• electrodes - 20 rubles;
• electricity -100 rubles;
• miscellaneous expenses - 400 rubles.

Total 1035 rubles.

One meter of forged product costs on average from 3000 and more.

It will take more time if you have built a workshop. But this is already a more serious investment in business.

Paperwork

Creating any business starts with. Without it, it is impossible to issue the relevant documents. In many regions of the country under good business plan available .

Further registration must take place in accordance with the law "On state registration legal entities And individual entrepreneurs dated August 8, 2001 No. 129-FZ.

Metal forging ── is a promising line of business, and with proper organization it will thrive.

Constant technical progress, inherent in modern times, is gradually replacing handicraft (manual) production and crafts that have come down to us from our ancestors from our lives.

But cold forging can undoubtedly be attributed to crafts that not only keep the competition, but are also gaining more and more popularity.

Forging elements are actively used:

• in the construction and design of country houses, residential premises and offices,
• in the production of furniture products,
• in the funeral business.

It is very difficult to imagine the exterior of a modern building without beautiful wrought iron bars, gates and gazebos. Due to this cold forging products are in high demand and relevant. This is one of the main factors that beginner businessmen pay attention to.

Forging combines art and ancient craft, due to which the cost of production is estimated not by the cost of the material, but by the complexity and beauty of the structure being created.

Thus, the sale of finished products or the provision of cold metal processing services for the population is a very profitable and promising line of business for beginners.

Features of the organization of production

Forging is usually associated with traditional blacksmithing, where metal is manipulated after it has been heated. Such forging requires special training and a certain level of skill from the blacksmith, which is honed over the years.

The process of "hot" forging is very labor-intensive and time-consuming: the metal is heated in special forges to the point where it becomes "soft" and with the help of hammers, presses and other devices it is given desired shape, after which the part is cooled.

Today, cold forging technology has gained popularity..

Craftsmen work metal with special equipment making the process faster and the finished product much cheaper for customers.

It is much easier to master this technology, which is attractive for beginner entrepreneurs.. However, according to professionals, the cold forging business has its own specifics, which should be taken into account when organizing a business.

Market analysis and competition

Before starting any business, it is necessary to analyze the sales market, determine consumer preferences and identify the level of competition. However, cold forged products do not belong to the category of essential goods, which complicates the solution of these tasks.

In the process of determining the need for forged products the following points need to be clarified:

• The number of workshops and forges that are already operating in your area.
• What is the demand for forged products and in what volume?
• Where can products be sold?
• Determination of business seasonality.
• The product of what price category will satisfy the needs of users.

After the answers are received, the entrepreneurs will be able to make a final decision: is it worth doing a cold forging business in your area?

Technology mastering

It is difficult to organize a cold forging workshop without special knowledge and skills.

It will be a great temptation for an entrepreneur to hire an experienced specialist, however, this is not recommended at the initial stage of the business, as he will need to pay a large salary and you will be very dependent on him.

Therefore, before starting a business, a businessman will need to undergo training himself. Theoretical knowledge can be obtained even through the Internet: there is a lot of information on the Internet on the technologies of artistic and cold forging.

However, in order to learn how to cold work metal, practice is needed:

• You can get a job as a production worker or become an apprentice to one of your competitors.
• An experienced specialist should be hired only if there is no other choice. But in this case too, be sure to agree with the master that he will teach you his craft.

After the entrepreneur has gone through the learning process, he needs to compose detailed business plan to implement your idea. In this case, it is imperative to use the information obtained in the process of market analysis and training.

The success of a business will depend on how well the business plan is drawn up and how accurately it will be implemented.

It is worth noting that in some regions of Russia there are programs for state subsidies for small businesses, and the idea is financed on the basis of a business plan.

What is required at the start?

Practical steps for organizing any business must begin with state registration. The procedure is described step by step in the law “On State Registration of Legal Entities and Private Entrepreneurs”. In accordance with the law, a person engaged in entrepreneurial activities and receiving a steady income must be registered as an individual entrepreneur or LLC.

Room selection

The room must first of all comply with all fire safety requirements. The minimum area of ​​the workshop should be 20 square meters. m. In addition, it is necessary to conduct electricity.

An insulated garage can be an ideal place for a workshop. It is worth taking care that the noise of production does not disturb the inhabitants of nearby residential buildings.

The cold forging process involves welding, which cannot be carried out in a small indoors. In addition, you will need a place to store finished products. For these purposes at the workshop it is necessary to organize a canopy.

The entrepreneur must ensure that the premises had a wide access road for trucks. Otherwise, the process of unloading raw materials and loading finished products will become more difficult.

Workshop equipment and tools

It is impossible to imagine a cold forging workshop without special equipment and tools. One of the main items of expenditure is investment in fixed assets.

At the initial stage, for manual cold forging, you need:

• Welding machine.
• Gnutik used to bend metal. It is the main tool for cold forging.
• Wave. Serves to give the metal a wave-like shape.
• Snail. It will help to give a spiral shape to metal rods.
• Twister. Used to twist a metal rod around an axis.
• "Flashlight", which is one of the varieties of twister.
• Crafting table, with the presence of a vice.
• Bulgarian.
• grinder for cleaning the surface of metal structures.
• Perforator which may be needed during installation finished products.

At the initial stage, this equipment will be enough in the workshop.

The most well-known brands on the market that produce high-quality equipment are the German Eizenkraft and Metalkraft.

The process of making curls by cold forging with a snail, see the video:

Purchase of raw materials

For that, to save time and not miss an urgent order, stock up on raw materials in advance.

The cold forging process uses:

• Low carbon steel blanks.
• Various metal profiles: square, sheets, corners, rods, etc.
• Auxiliary compositions: anti-corrosion paint, primer, solvent and electrodes.

It is necessary to purchase raw materials from trusted suppliers which can also be found online. At the same time, it is worth paying attention to the correspondence between price and product quality.

Product range

Ideally, a cold forging workshop should work to order, because in this case there is no need to sell the goods.

However, for start-up entrepreneurs, especially if there is a lot of competition in the market, it is difficult to get an order. That's why at the first stage of work, you can engage in the production of actual products and their subsequent sale.

As the portfolio expands and authority emerges, large orders will also come.

At the initial stage, it makes sense to produce the following types of products:

• Metal bars on the windows.
• Gates.
• Peaks for the porch.
• Fences for various purposes.
• Fireplace accessories.
• Garden gazebos and garden furniture.

Example of financial calculations

The cost of starting a business is 720,000 rubles.

One-time expenses- 635,000 rubles.

• State registration - 10,000 rubles.
• Organization of the working space (repair and equipment of the workshop) - 25,000 rubles.
• Purchase of a minimum set of equipment and tools - 400,000 rubles.
• Purchase of the minimum amount of raw materials - 200,000 rubles.

Monthly expenses- 85 000 rubles.

• Room rental - 15,000 rubles.
• Salary fund for employees (2 masters) - 50,000 rubles.
• Utility expenses - 10,000 rubles.
• Other expenses - 10,000 rubles.

The average markup is 200% on the cost of production. In a highly competitive market, this is the most common markup on cold forged products.

For example: 535 rubles are spent on the production of 1 m of a lattice for a garden 2 m high. (metal - 500 r, anti-corrosion paint - 15 r, electrodes - 20 r). To this amount is added the corresponding share running costs(85,000 rubles / 250 items per month = 340 rubles).

The planned markup is added to the sum received as a result (535+340=875 rubles). As a result, the minimum cost of 1 meter of the lattice is 2600 rubles.

Conclusion

Cold forging is more related to the service sector, therefore to determine the profitability of a business, it is necessary to calculate the finished product.

It is worth noting that the success of your business will depend on how well you manage it. If the entrepreneur manages to use all production capacity and quickly sell finished products, then the profit from the business will be large and constant.

I did this about 6 years ago. I hope I don’t have to anymore. We searched for the customer by ads in newspapers and at the entrances. A lot of gestures from here, the production itself is a small part. I explain that the bulk of the customers did not want to come to our workshop due to their employment and made an appointment right away object, you bring photos, you explain on your fingers, you take measurements, you say the approximate price, the customer promises to think and call back, calls back 30 percent, and after spending half a day and 10 liters of gasoline, you did nothing. Then the one who called starts actively bargaining (he not only called you) and says that he is ready to place an order if I throw off another 10 percent lower than the competitors. Whether they agree or not depends on the availability of orders. the necessary metal, you start buying the missing one. Then the manufacturing (the most pleasant moment). Then the installation, I will list a lot of problems, power the welding, friendly neighbors from above, when installing gratings and a canopy on the ground floor, they think that now thieves will go to them every day and they start yelling good obscenities, but this is nonsense compared to water poured on their heads and calling the police, even when welding, a neighbor’s computer may glitch and he will demand to buy him a new one, you have to send another one, often people converted apartments into shops without having them on hand permits, you begin installation, the neighbors knock on the state bodies, some kind of supervision arrives in tandem with the district police officer and begin to find out who they are, where the contract is, here contract, and labor there is no agreement on the workers, bend down, come here. Then you hand over the work and the customer says no money, wait, there are many chances they won’t wait. There are firefighters, with the management of the consumer market in agreement, with the executive committee in agreement, and where they say you have an environmental review of your enterprise, I say nah, but they show me the law according to which I need to.

My advice is to try if you want, but keep in mind that this market is very crowded. Good luck.

Dear, yes, any market is crowded. Take for example Euroset and Skyron. Who is more talked about, who is the sales leader? It all depends on your ambitions and ability to break through your interests. Do not scare at the initial stage of a person. Yes, there are many nuances in this business, but other activities are full of obstacles. And as they say: if you want fewer competitors, choose the most difficult path!

Artistic metal forging is not very expensive, but enough profitable business idea. This project can be implemented in any city and district, in the village and the regional center.

What it is?

Artistic forging products have recently become quite widespread. These are textured gates and fences made of metal, balcony frames and gratings. These beautiful products are also used for front gardens and as fences in cemeteries.

In the old days, for the manufacture of all these items, the method of artistic forging was used. This required special equipment and tools. A workshop was also needed, where the forging process itself took place. However, over time, everything has changed.

The old technology was replaced by a new, more advanced one. It's called cold. At the same time, products are produced whose appearance resembles antique ones, however, forging in the forge is not used in their manufacture.

First steps

In order for the conceived project to be successful, you will need to have at least the minimum necessary equipment, have ingenuity and good physical strength. An idea can become a reality and will make money only if a competent business plan is drawn up.

Artistic forging will bring the desired profit with strict adherence to all points of this document. In the business plan, all the details of the future project should be thought out, including the place where the workshop will be located, and the choice of the necessary equipment.

Stages of business development

Of great importance is the choice of the place where the workshop will be located. Currently, a large number of elite class settlements are being built. The houses in them will belong successful entrepreneurs, officials, the Russian elite. The location of the workshop on the way to these places should be included in the business plan being drawn up. Artistic forging in this case will quickly become in demand.

However, what is planned is not always possible. Therefore, it will be necessary to provide for the costs of carrying out advertising company in the Internet. They should also be taken into account during the period when the business plan is being drawn up. Artistic smithery can be advertised through street billboards, television and local media. Only in this case, the business idea will begin to take on a real shape.

Room selection

The next stage in business development will be the search for a place for the future workshop. At the same time, the premises must have an area of ​​at least one hundred square meters and be equipped with sewerage, water supply, and have electricity. If the scale of the future project is small, then a garage space will be enough.

Equipment

The point at which the purchase of a small universal machine, should also contain the business plan being drawn up. Artistic forging does not require the purchase of expensive equipment produced foreign manufacturer. A domestic machine designed for the manufacture of "crow's feet", "peak" and "baskets" can be purchased. The resulting blanks, then brought to a marketable condition, will help to get the first money.

The machine of artistic forging of a domestic manufacturer can perform spirals, curling, as well as longitudinal twisting. This versatile equipment will need to be supplemented with the following:

drilling machine;

welding machine;

Bulgarian;

Other small hand tools.

The acquisition of good equipment will increase the profitability of your business to an impressive height. Ideally, it is desirable to equip the workshop with machines designed for twisting, bending and applying a pattern to the strip. It is also desirable to have equipment for forming, sizing, pressing, stamping and straightening.

Products, which were created using artistic forging, will be of high quality if you use such specialized equipment as a semi-automatic vertical press with a force of up to one hundred tons, saws designed for cutting metal, a lathe and a milling machine. Spray guns are required for painting finished products, and racks for storing tools and blanks. All this equipment can be purchased for 3-4 million rubles.

Required material

After equipping the workshop with equipment, you will need to invest in the purchase of consumable raw materials and hardware. First of all, it should be metal rods with a diameter of eight to twenty millimeters. Such consumables will be required for the manufacture of spiral curling and longitudinal twisting, to obtain a "basket".

Do-it-yourself artistic forging will require the presence of squares and corners, sheets and pipes. As a rule, the range of harvested raw materials directly depends on the type of order. As for the characteristics of the metal, experienced blacksmiths recommend purchasing low-carbon steel marked "St0", "St1", and also "St2". This material is best suited for artistic forging.

Listed Supplies there is a paint designed for anti-corrosion protection. In this case, you can even buy a car. Two or three layers of such paint with a high degree of reliability will protect products from the effects of adverse factors.

Cleaning and cutting wheels, primer and electrodes, as well as solvents should be purchased as consumables.

Assortment list of products

In the event that you organize a workshop where artistic forging will be done with your own hands, samples should be displayed in the room to demonstrate the products to customers. For clarity, an advertising colorful booklet with finished products or photo album. Quality photos It is desirable to place products on your own website on the Internet.

Finished products will look advantageous before entering the workshop itself. There you can place garden benches and window bars.

A workshop for the production of artistic forged products can produce wickets and gates, fences and fences, iron furniture and fireplace accessories, exclusive lamps and benches, awnings and window bars, and much more.

Technology Features

The production process in which artistic forging is performed has its own characteristics. First of all, it differs minimal cost for the purchase of equipment, which allows you to make affordable price for finished products.

In addition, artistic forging, the equipment for which in the form of a press, a hammer and a hydraulic apparatus is made independently, will pay off within a short period - from one week to a month. Such machines can be transported to another room if necessary.

Artistic forging, produced by one's own hands, does not require special skills and knowledge, because the development of a hammer, press and other necessary devices cannot be called a complicated process.

In essence, cold forging is a process in which a sufficiently thin sheet of metal is bent. The material does not require preheating. The purchased rod is cleaned of rust with a metal brush, which is put on the grinder. Next, the frame of the future product is assembled on any flat surface (table, workbench, etc.).

The corners are welded on. Then applied to asphalt or chipboard future drawing, its elements are measured, the rod is cut according to their size. In order to deform the blanks, a special device is created, which consists of two studs welded to a flat surface at a distance of two to three centimeters from each other.

After that, the rods are bent with a hammer. During the production process, the workpiece must be constantly compared with the stencil. The next step is assembly, and after it - welding. The elements are laid out on the stencil in such a way as to collect the required pattern. Excess pieces of rods should be cut off. The product is welded first on one side and then on the other side.

Shutdown

The next step is cleaning and welding to the product. finished elements forgings, which are purchased in advance. Then the metal is coated with white primer and painted. To make the product more attractive, it can be aged and gilded, while it will practically not differ from forged in the forge.

Forged hardware have recently become an indispensable attribute of luxury cottages and private houses. Antique gates, ornate fences, ornate lattices become a subject of admiration for others and pride for the owners. Wealthy people want to stand out among their own kind with something original and exclusive. They are ready to pay good money, just to emphasize their belonging to the class of "living beautifully."

Such prerequisites gave rise to a new direction entrepreneurial activity- art forging business.

Artistic forging: business virtues

Once upon a time, artistic forging was a subtle art subject only to great masters. In addition to talent, remarkable strength was also required. Now powerful hammers and manual pipe benders have been replaced by modern compact machines. A good blacksmith is now associated with an artist rather than a hammerer. It is art education that is now relevant for businessmen who have decided to make money on art forging. It also does not hurt to know the basics of blacksmithing, but this can be learned quite quickly at special courses or from recognized masters.

To get started, you don't need a specially equipped room. At first, even an ordinary garage will do, as long as there is heating (in winter there is also enough work) and water supply.

Initial investments are not afraid of the number of characters. For the purchase of equipment, 350 thousand (Russian rubles) should be enough. Multifunctional machines able to decide specific tasks and ready to work daily with a heavy load. The productivity of the equipment is high, so the final result largely depends on the qualifications of the personnel. You can find experienced craftsmen for a decent salary.

If orders go, the funds spent will be returned in a few months. In the case of business expansion, there will be no problems with the relocation of machines - the equipment is compact and transportable.

A good place for the future workshop is seen as an entrance to an elite suburban village or an exit from the city.

Equipment and raw materials for forging

The central unit is a universal forging machine (will go Russian production), adapted to both cold forging operations (spiral curling, longitudinal twisting of a metal bar) and hot forging (metal heating, end rolling of a bar).

A welding machine is required for operation, capable of welding and surfacing (with direct current) low-carbon, low-alloy, corrosion-resistant steels and cast iron. The welding table is equipped with a hood and good lighting.

For cutting and processing products, you will need a grinder and an abrasive cutting machine. For pressure testing of pipes and for painting work, a piston compressor is needed. A workbench with a vise, a solid anvil and various shelving will not interfere.

Over time, it will be appropriate to acquire a turning, drilling, milling machines. What will be needed from other equipment, time will also tell.

The raw materials, which are steel blanks from low-carbon steel (St0, St1, St2), can be bought at any metal base. Metal profile - round timber, square, sheet, corner, pipe.

It is necessary to create a stock of consumables: anti-corrosion paint, primer, solvent, electrodes, cutting and grinding wheels, coke, patina and others.

Some advertising

Advertising accompaniment of activities has not hurt anyone yet. You can not only tell, but also demonstrate your achievements in the media, the Internet, on advertising banners and next to his own workshop. Exhibits placed in a conspicuous place will be the best invitation to cooperation. The range of artistic forging depends on the skill of the craftsmen. It can be forged fences and gates, garden benches and gates, window bars and stairs, iron furniture and fireplace accessories, exclusive lamps and knightly armor. Often, unusual orders contribute to the expansion of the assortment, which eventually become permanent.

Expenses and income

Let's simplify the problem of conditional calculation of profit, assuming that you are located in your own garage and you make the first orders (for example, forged grating) without registering an individual entrepreneur.

The total cost of the initial set of equipment will be about 350 thousand rubles, of which up to 250 thousand will be “pulled” by the universal forging unit.

The following materials will be used for the manufacture of 1m2 of a medium complexity lattice:

• rolled metal products in the amount of 450 rubles;
• anti-corrosion paint - 12 rubles;
• abrasive wheels - 12 rubles;
• propane - 5 rubles;
• electrodes - 13 rubles;
• electricity - 48 rubles;
• salary for workers - 200 rubles.
• overhead costs - 230 rubles.

Total: the cost of 1m2 of grating is 970 rubles/m2.