You have already worked as an administrator for a year, you know the basics of marketing and management, you have a great desire to do business, so it's time for you to open your own store.

The peculiarities of the Russian climate are such that everyone needs to dress, so the clothing trade has been, is and will be a profitable business.

At the same time, no matter what you sell, fur coats, jeans, underwear or dresses, - the algorithm of actions will be the same. The article describes how to open your own clothing store from scratch (business plan), outlines the sequence of actions, highlights important nuances.

Drawing up the concept of the future store

Any business begins with an analysis of the situation and the creation of an image, a model of the future enterprise. First, on a large sheet of paper, you need to answer the following questions in detail:

1. Are you ready to run a business on your own or franchise?
2. Formulate the mission of the business: what customer problem will I solve?
3. Carry out positioning: in what price category do I want to work: economy, premium, branded items? Who are my customers, why do they come to me?
4. Who are my competitors? How do they attract buyers?
5. How can I stand out from the competition?

When working on the concept, they pay special attention to the name of the store. It should be light and memorable, associated with the product.

The overalls store for doctors can be called “Fashion Doctor”, and the stock trade is carried out under the signboard “Eurodress”.

Clothing store business plan with calculations

So what does it take to open a clothing store? Based on the available materials, it is written detailed business plan. The document must reflect the following points:

• store concept;
• marketing research;
• selection retail space(size, method of ownership);
• legal aspects;
• terms of work with suppliers;
• forecast of expenses and incomes, calculation of expected profit.

Calculations are conveniently presented in the form of a table. This is how the estimate for opening a children's clothing store with an area of ​​50 m2 looks like in a residential building, a residential area of ​​a large city:

Name	Amount, rub.	Notes
Legal paperwork	1 000
Premises for rent	55 000	every month
Cash register, bank card scanner	20 000
Redecorating	10 000
Signage and showcase design	9 000
Equipment (showcases, mirrors, racks with brackets, children's corner)	40 000
Purchase of goods	400 000	of necessity
Sellers salary	40 000	while for 2 people per month, the duties of the administrator and accountant are performed by the director
Advertising (flyers, newspaper announcement, discount cards)	20 000	of necessity
Unforeseen expenses, risks	30 000
Total	625 000

Yes, perhaps in the future something will go wrong, but the plan is not a dogma, but a conditional scheme of actions, there is always the opportunity to make adjustments, changes, amendments. However, having the worst plan is better than not having one.

The preparatory phase of the work has been completed. The success of the business will depend on how carefully the main points are worked out. The peculiarity of the main stage is that you do not need to follow a certain sequence, you can act in all six directions in parallel. Assistants will come in handy here, part of the work will fall on their shoulders.

Children's clothing is always in demand, because the birth rate is growing, besides, children grow up quickly and parents buy new clothes again and again. - read and decide whether to open your own business.

You will find a business plan for an online store for children's goods.

Jewelry store can become profitable business, but before you open it, you need to study many nuances. This article will provide useful recommendations if you decide to go into just such a business.

Features of legal registration of business

There are two main forms of doing business when opening a store:

1. For a small shop or a department in a shopping center, it is enough to draw up documents individual entrepreneur. At the same time, taxes can be paid according to a simplified scheme.
2. In case of opening a large salon on an area of ​​​​more than 100 square meters, a company is registered with limited liability. For paperwork, contact the tax authority at the place of residence.

In addition to the tax service, they conclude lease agreements, supply products, communicate with representatives of the fire service, supervisory and regulatory authorities.

After the lease of space is signed, they acquire cash machine and, if necessary, a scanner for reading bank cards.

Experience shows that the texts of lease agreements and the supply of goods should be read with particular care. Professionals advise creating short, concise documents; it is easy to get lost in a 30-page footcloth. In addition, it is easier to hide “traps” in such paper, conditions, if not observed, there is a risk of falling into large fines or additional payments.

Search for suppliers and goods

Working with suppliers is a constant scrupulous work, at the head of which you need to put the priorities of your own business.

A tangle of problems that will have to be unraveled: selection of an assortment line, correct sales analysis, prioritization when choosing suppliers, compliance with delivery dates, suboptimal logistics, and much more.

Therefore, before entering into long-term cooperation, they agree on the supply of small consignments of goods, track the popular positions of goods. When they find reliable companions, they value these relationships in the future.

Attend screenings fashion clothes, exhibitions, fairs. Meet representatives of clothing manufacturing companies.

If you want to sell clothes of a specific brand, then do not be afraid to contact the company directly. Write a letter asking for cooperation on the official website of the company, find out contacts on the Internet or from friends who are engaged in a similar business.

Finding the perfect space for a clothing store

"For retail store three conditions are important – place, place and again place.” This phrase very accurately conveys the importance right choice space for a future clothing store. Here are a few criteria to guide you:

• Estimation of the flow characteristic. How many customers from your target audience are passing by? It is your potential buyers? For example, it makes sense to sell youth clubwear on the central avenue of the city, and open stock options in residential area, near a bus stop.
• Matching the context of the purchase to the desires of the flow. For what purpose do buyers come, do you meet their expectations? In a large suburban shopping center, families go on vacation, so it makes sense to offer strict office attire, and clothes for active rest or baby products.
• Convenience for clients. How to get to the store? Are the stairs comfortable? Is our department too high? Is it possible to park a car? Is it stuffy in the room, is the ventilation, air conditioning working.
• The possibility of designing a showcase, a banner with a name and logo. A window can act as a showcase, the main thing is to effectively design mannequins so that representatives of the target audience “catch the bait” are still on the way.

Clothing store interior

While the crisis continues in the country, it's time to rent premises in large shopping malls and on the central streets of the city. Now you can find a room at a low price, or negotiate a discount.

Attractiveness and convenience of a boutique

For the convenience of visitors, it is important to organize the space, because the volume of sales will depend on it. Design development for a large clothing store is usually entrusted to a designer.

Special lighting, a system of mirrors, wide aisles, conveniently located shelves and brackets, clothes sorted by size, clear navigation will make the store cozy for customers.

Shop women's clothing

From the equipment they purchase and install: fitting booths, racks and showcases, hangers and coat hangers, a reception desk. Think over the issue of warehouse equipment and utility rooms for employees. Allocate cash for the purchase of video surveillance and electromagnetic frames at the entrance.

Personnel search

One rude saleswoman will drive away a dozen from the store, the other buyers. Therefore, it is important to pay close attention to business qualities employees. Here is an approximate list of positions, which is adjusted to the needs of a particular store:

• accountant;
• sales consultants;
• administrator;
• security guard;
• cleaning woman.

Looking for employees through friends, recruitment agencies, free bulletin boards.

The personnel management system is a delicate thing, it requires specific skills, therefore, they develop criteria for choosing a future seller, a system for training him official duties, motivation for successful sales, setting goals (the ability to climb the career ladder).

Marketing policy and sales promotion

Competent sales marketing can be compared with a bridge from opening your own store to the successful prosperity of the project. Peculiar The final stage, which will continue while the clothing store is open.

They think over where representatives of the target audience often gather, inadvertently leave information about the store in a car dealership (if they sell men's suits), put up leaflets on poles (if they opened a second-hand store), write articles in local newspapers (about the opening of a new store “Clothes for the whole family”, offer a discount to those who present a text or a coupon).

Discount and accumulation cards work well to attract customers, seasonal sales and discounts on certain product groups. Buyers will appreciate it!

With the proper implementation of each item, the clothing store will bring a constant and stable income.

Do you want to open a store, but do not have enough funds? Then consider opening a thrift store. and what costs will be needed at the initial stage, read on our website.

Related video

We often talk about women who have been inspired by motherhood to take on completely new projects. We talked to furniture moms, shoe moms, architect moms and entrepreneurs, and today we decided to tell you about another wonderful mom - the creator of Polkadots, a brand of children's sleepwear.

WhenDid you first have an idea to create your own business?

I can’t exactly answer this question, probably, this thought has always been with me! There are always a lot of ideas and projects in my head that I would like to implement. Already at the age of 20, I had a small online store selling collectible handmade Teddy bears.

What is your education?

Manager. I graduated higher school management of St. Petersburg State University specializing in " international Management". Developed a career in marketing.

Why did you choose to wear pajamas?

For a long time I wanted to buy beautiful pajamas for my daughters “like adults”, but I couldn’t find what I needed, but I found an interesting idea for a business and decided to try to implement it.

How long did it take from an idea to its implementation?

A little less than a year

And what was the most difficult thing about it?

From the very beginning, I made a decision that the product we create must be impeccable in terms of quality. It's about about children, about their delicate skin, about the most important part of the day in terms of health - sleep. So the most difficult was the search for a supplier of fabrics and the production itself - sewing pajamas.

It turned out that Russian market offers a very limited selection of quality fabrics made in Europe. But China and Turkey are a dime a dozen. In the end, we managed to find what we needed. We sew pajamas from fabrics produced in Germany, Holland and Italy.

The same goes for the quality of tailoring. I tested one production after another and my hands dropped. I received products with crooked seams, protruding threads, I saw bewilderment in the eyes of technologists when I explained why the seams should be closed (closed seams are a special sewing technology that gives smooth seams inside the product). In the end, we also solved this problem, but it took much more time than planned.

Do you participate in the process of creating pajamas from and to, or do you delegate some part?

I participate in the process from and to, because Pokadots is my third child, and I am a “crazy” mother (laughs). I have total control over everything. Of course, the pajama sets are sewn by the workshop, the content for social networks is created by a team of SMM people, the designer does his job, but I am 100% aware of all the details.

No, the main sales go through our online store. Of course, we actively use our Instagram and other social networks for promotion, but our customers prefer to place an order through polkadots.ru.

The girls are wearing Polkadots pajamas

Do your relatives help you in business? Are the kids on the set? Do they give advice?

Certainly! Let's start with the fact that the name Polkadots is inspired by the name of my eldest daughter Polina. In general, we have a very friendly family and I often turn to them for advice and help.

My children were the first models. They also worked out the patterns of our pajamas, because before putting them into production, it was necessary to achieve an optimal fit, comfort of wearing, but with all this, the pajamas looked beautiful. My eldest daughter has an amazing sense of color, so I often ask her opinion when choosing fabrics for the next collection. How the fabric will behave during use is also being tested on my children - whether it will shed, whether the knees will stretch.

How old are your children?

My daughters are 4 and 9 years old.

How do you manage to combine business and motherhood?

Own business initially "won" employment precisely because it allowed him to combine business activity and motherhood. I worked for 10 years in the marketing department of a Western commercial bank and I understood that if I continued, my children would only know me from photographs. I couldn't afford to spend 3-4 hours a day on traffic jams and at least 8 hours a day at the office. Family comes first for me.

It seems to me that own business and motherhood is the perfect combination. I am my own boss, I choose the best time for working moments and for time with children. It is worth adding that we have a nanny, without her help I would not have coped.

How do you build your daily schedule?

First of all, I try to solve all working moments on weekdays. Weekends are for the family. While the eldest daughter is at school, and the youngest is with the nanny, I plan the most time-consuming moments so that no one distracts. This includes business meetings. The time after 4 pm is the most fussy for me, as the children start circles and sections. They need to be picked up, taken, waited, changed, given something to eat, etc. Many mothers will understand me, it is very exhausting. Besides, I'm still "at work", I often have to turn into that same octopus (laughs).

Remorse of conscience that you give "children's" time to work?

No, because I have long understood the main thing for myself: to be the best mother in the world, I need to be not only a mother. My work brings me great satisfaction, I am proud of what I have created.

Do you continue to work on vacation or is there a rule not to answer the phone?

I continue to work. Thank God, we live in the 21st century and it is possible to resolve issues from anywhere and be in touch all the time. This allows you to evenly distribute the workload and not create rush jobs.

Give advice to moms who are planning to start their own business. Where to begin? How to build a workflow? How to find "your" production? What do you need to be ready for right now?

You need to start with a deep analysis of all the components of the future project. Make a business plan, without it, nowhere.

Study the question thoroughly. Conditionally, work as a waiter before opening a restaurant. Try to go through the entire process of creating your future product from start to finish.

You need to be prepared for the fact that at first everything will not go exactly as you planned. The main criterion for the correctness of your choice will be, although small, but success after the first months of hard work.

Would you like children to continue your business?

Yes, I would like that very much. Moreover, I have two daughters, God himself ordered them to continue to develop what I started.

How seriously do you take this project - is it your life's work or one of the stages on your creative path?

The matter of life, perhaps, loudly said. Love is a more precise definition. I hope it will grow and develop, and I will grow and develop with it. Your own business is a great school, because every day you face a variety of tasks!

If you didn't sew pajamas, what would you do? Were there other ideas?

I have new ideas every day! After all, according to the horoscope, I am twins, and even left-handed. The right hemisphere, which is responsible for imagination, clearly dominates. Most interesting ideas I write it down, but until the children grow up, I doubt that I will decide on some other project.

The production of pajamas in Russia is a very relevant business now, as a narrowly focused type of tailoring and selling clothes. Available with limited start-up capital and business experience.

It is best to focus on young people aged 22-35, who are receptive to everything new and original, do not think stereotypically and do not deny themselves what they want. Best selling pajamas Russian production become interesting designer things that have their own personality.

• 1. Creation and development of the brand
• 2. Building a brand for a pajama business is as follows:
• 3. Assortment of pajama products
• 4. An example of low-priced pajama products
• 5. Examples of pajama products of the middle and higher price categories:
• 6. Pajama fabrics
• 7. Approximate fabric consumption rates
• 8. Ways to promote the product
• 9. Competition in the Russian market
• 10. We hire staff
• 11. What fabrics should be purchased?
• 12. Fabric-producing countries with which Russian firms prefer to cooperate:
• 13. Video: How to open a sewing factory
• 14. Project implementation costs
• 15. Expected profit, profitability
• 16. Low price category
• 17. High price category
• 18. Ways to develop the tailoring business

First of all, we will decide who suits the business idea for tailoring, in particular pajamas. The tailoring business is suitable for anyone who knows how to sew and create, and also has an approach to customers. After all, for business, just sewing a thing is not enough!

In order for the tailoring business to be competitive and bring good profits, you need to create and promote your own brand. Product branding will not only allow you to find a place in the market, but also significantly increase the revenue for its sale.

• Positioning in the market - the place, values ​​and quality of products, this is what distinguishes your business from competitors;
• Brand name - come up with a unique name for your company, keep in mind that it should be easy to remember and, ideally, reflect the quality of your product;
• Development corporate identity– visual components; it is simply necessary, because you will actively advertise your business. This item is best left to a professional designer;
• Definition of the target audience - gender, age, geography, social status, income. Create products only for your target audience - this is the key to the success of any business;
• Active brand promotion.

You can open a pajama tailoring business at home or in a garage, the main thing is diligence and the right approach. With an increase in customers and sales, open an atelier, hire more staff, gradually move to mass tailoring.

On this moment more in demand are comfortable pajama sets "t-shirt-shorts/jacket-pants" of original prints. Fashionable stylish women's pajamas are decorated with drawings, lacing, satin ribbons, braid, embroidery, lace, guipure.

Pajamas for women/fabric | Prices, rub.

T-shirt + shorts/cotton	427
T-shirt + shorts / viscose + elastin	898
T-shirt + shorts/silk	200
T-shirt + shorts / cooler	345
T-shirt + capri/knitwear	830
Long sleeve + pants/cotton	804
Long sleeve + pants/interlock	580
Long sleeve + pants/footer	510
Long sleeve + pants/cooler	440
Nightgown, cotton	260
Nursing shirt, cotton	530

It is better to immediately orient the business idea of ​​\u200b\u200btailoring and selling pajamas to a more affluent target audience. In this case, the raw materials and the supply of products themselves will be much more expensive. Prices start from 2,000 rubles. for the product.

Pajamas/cloth | Prices, rub.

Sleep T-shirt	1050
Tunic for sleep/cotton + elastane	1260
T-shirt + shorts/viscose	1270
Nightgown/viscose	1350
Pajama pants/cotton, viscose	1370
Jumpsuit/cotton	2040
Pajamas "velor" / cotton + elastane	2740
Long sleeve + pants/silk	4630
Long sleeve + shorts/cotton	6800
Long sleeve + pants/cotton	8420

Make different prints and colors with the main variety of models of expensive pajamas.

Overalls are also produced - especially interesting are overalls with eared hoods that imitate cartoon animals. They can be paired: male and female models.

Consider additional production of clothing for the home. Now this topic is gaining popularity.

Pajamas are made from natural materials or with a small percentage of synthetics, as they are worn for at least 8 hours a day, and the skin must receive enough air. Fabrics with a small amount of synthetic fibers (no more than 20%) are pleasant, do not wrinkle much, retain their original shape longer. appearance products.

Modern women's pajamas are sewn from the most different materials: silk, satin, cretonne, velvet, crepe, lamé. Natural silk and satin for the production of pajamas is not often used.

When sewing pajamas, the most popular fabrics made from organic cotton:

1. Interlock- a thin dense knitted fabric with an elastic band structure. It can be fleeced, has increased elasticity, dimensional stability, good heat-shielding properties.
2. cooler(“kulirka”, kulirnaya smooth surface) - the thinnest knitted fabric with a printed pattern or one-colored. The composition of the canvas is 100% cotton or with the addition of lycra, polyester.
3. Flannel- soft lightweight fabric, produced by plain or twill weave of threads.
4. Footer- warm soft fabric with a smooth front side and a looped or fleecy back side. Polyester may be added to the fabric.

Type of clothing | Fabric width, cm | Fabric Consumption Formula

Female nightdress	90	2.5ℓed.
Men's top pajamas	90	3ℓed. + 2ℓ hands. + 20 (30)
Sweater	150	ℓed. + ℓhand +50
Trousers	90	2ℓed. + 20
Trousers	150	ℓed. + 20
shorts	150	ℓed. +10
T-shirt, top	150	ℓed. + 20
Overalls	150	ℓed. + ℓhand +40

The main channels for promoting the manufactured product that you should use:

• The easiest option is through social networks (the most popular are Instagram, Facebook, VKontakte) with a product catalog and contacts. Earnings allow you to develop further without additional investment from outside; the main feature of promotion in in social networks is not just to sell a product, but to offer a certain Lifestyle, seeing which, customers will want at least a piece of it for themselves - your pajamas. Social networks are a large part of your orders;
• Your site, for the development of which you need to spend at least 15,000 - 20,000 rubles plus promotion costs. An online pajama store almost immediately begins to generate income. You can use free sites to create websites, but a business cannot do without buying a domain.
• Also, do not forget to visit thematic exhibitions and fairs.
• Word of mouth, although it will only work in your city;
• Cooperation with showrooms. Today it is a very fashionable type of shops;
• Sales through distribution networks.

Take care of decent product photos, because this is the first thing potential customers look at.

There are no hyped dominant Russian-made brands. Most of the population buys cheap clothes, a small part - clothes of foreign manufacturers. This is especially true with pajamas.

Among the main competitors of your business are:

1. "Pajama Party"(Moscow) - in addition to pajamas, they offer home clothes, swimwear, underwear; representative offices in more than 20 cities of Russia;
2. Futujama(Moscow) is a homewear brand that cooperates with Chinese and Russian manufacturers; has quite original production;
3. IZBA Rouge(Moscow) - they produce pajamas, pajama suits, bathrobes, coats, but all models are comfortable and original.

Do not forget, the Internet allows you to order your favorite thing from any city and even country! Therefore, do not discount foreign companies, but you can compete with them due to more affordable delivery.

This business plan of the enterprise is designed for mini-production with the opening of its online pajama store. Start-up capital- 500,000 rubles.

For sewing workshop a room of 50-60 sq. m, located on the ground floor or in the basement.

Working staff:

• a cutter who simultaneously performs the functions of a production coordinator;
• 2 seamstresses;
• Online Customer Service and Order Processing Manager.

Some of the positions you can perform on your own, depending on your skills.

For other works, as needed, professionals are hired on the basis of outsourcing (fashion designer, photographer, etc.).

A pajama tailoring business that caters to the middle-to-higher-income customer, it requires the selection of quality and interesting fabrics. Look for material with unusual prints, colors that match your brand idea, such as banana print fabric.

It is quite difficult to find something unusual in the domestic market, so look for foreign suppliers as well. When starting a business, buy fabrics in small batches, especially untested ones. But in this case, you will not be able to apply for any discounts.

1. Türkiye;
2. Holland;
3. Italy.

The average cost of high-quality fabric is 850 rubles/m.

For cheaper products average cost fabrics - 60 rubles / m.

The minimum set of mini-production equipment:

• sewing machines, for example, Aurora A-500-01 - 2 pcs.;
• universal sewing machine Decor Excel Pro 5124 Janome or simpler - Top22s Janome;
• industrial 3-thread overlock Aurora A-737;
• modular cutting table 2-level CT-21 Aurora;
• professional ironing board with iron.
• tailor's scissors, rulers;
• needles, pins, crayons, tracing paper, cardboard for patterns, and other trifles are also needed.

At first, you can get by with sewing equipment, with a total cost of 160,000 rubles. At large capacities production, this item of expenditure can reach 400,000 rubles. and more.

Maintenance, equipment maintenance - 8,000-15,000 rubles. per month.

In addition, you need to purchase more chairs, lamps, racks for fabrics and finished products- this is about 150,000 rubles.

A separate article is staff salaries. We count on the average fee in Russia (rubles):

• seamstress - 30,000 - 35,000;
• cutter - 36,000 - 38,000;
• sales manager - 40,000 - 47,000.

When drawing up a business plan, consider the cost of materials - fabrics, accessories, threads (150,000 - 200,000 rubles). To package finished products, you need to order packages, labels, stickers, inserts (7,000 - 10,000 rubles).

Project implementation costs

Cost items | One-time | Monthly| In year

Premises for rent	-	45000	540000
Public utilities	-	3600	43200
Wage	-	145000	1740000
Purchase of sewing equipment	160000	0	0
Repair and maintenance of equipment	0	8000	96000
Furniture, etc.	150000	0	0
Fabrics, threads, accessories	130000	130000	1560000
Packing material	7000	7000	84000
Website development, promotion	20000	-	45000
Other	30000	10000	120000
Total:	497000	348600	4228200

Calculation of the cost of one set of women's pajamas(shirt with sleeve + pants)

• Retail price - about 345 rubles.
• Profit from the sale - 187 rubles. with pajamas.

• Retail price - 6,000 - 8,000 rubles.
• Fabric costs - about 2,200 rubles. for one pajama.
• Additional costs - 800 - 1,000 rubles.
• Profit from the sale can reach - 3,000 - 5,000 rubles. from one product.

Keep in mind that at first you will have some sales of expensive models. Therefore, engage in parallel tailoring of expensive and cheap products.

• Business Profitability reaches 30%.
• Payback period of production pajamas - 1.5-2 years.

1. Tailoring and sale of clothes for all classes of the population. The key to success is the demand for products, their fashion and style. Under such conditions, your revenue can exceed 300,000 rubles per month, even in a small town.
2. Clothing store for pregnant women- a very relevant business idea at the moment. A pregnant woman, like any other, wants to please other people and buy beautiful fashionable things. Providing a full range of maternity wear, from lingerie to outerwear, is a source of success and a decent income.
3. Atelier for tailoring and repair of clothes is in high demand in Russia. In this article, you can consider a business plan for an atelier with detailed financial calculations and take it as a basis for organizing your business.

Women's clothing is always in demand. All representatives of the fair half want to look stunning, so they update their wardrobe quite often. This natural desire of women to be seductive can make good money if you open a women's clothing store from scratch. But in theory simple idea in practice, it leads to a dead end with the question: “Where to start?”.

Stages of creating your business

You should not assume: "I'm the only one so smart, so the boutique will immediately begin to bring good profits." It must be remembered that if a clothing store for women is a profitable type of business, a newcomer here will have to face a high level of competition. But this is not an obstacle in order to open your business from scratch and make it successful, overtaking competitors. Why is it necessary:

1. Make a market analysis within the city, locality, a district where it is planned to open a women's clothing boutique.
2. Based on the analysis, form an assortment (this must be done before opening a store).
3. Create a cost estimate, including an advertising campaign.
4. Find staff, premises, buy equipment.
5. Prepare documents, open IP.

Now we need to consider each of the stages in more detail.

Qualitative analysis - 50% success

To the question: “How to start a business?” an adequate answer would be: "From market analysis." This is especially true if the business area involves high level competition, which will be the main feature of the women's clothing sales segment. Opening a store quickly without preparation is dooming yourself to losses. Opening a business is a serious step that requires maximum concentration, composure, and rationality.

The analysis should begin with a determination of the quantity, at least approximate, outlets who sell women's clothing. It is best to walk through them yourself and get acquainted with the assortment and pricing policy. It is necessary to control and monitor the opening of new women's clothing stores. Adopt creative techniques of future competitors. Please note that it is necessary to remove price tags and shop windows very carefully, otherwise problems with staff and security may arise.

Actually, a deep analysis of the assortment will help attract women, girls and make them regular customers. Everything is extremely simple here - clothes that are not available or few in other stores will be in demand.

Attention! The deeper the analysis is carried out, the higher its effectiveness. This is painstaking work, which will subsequently give a good result with a serious approach.

Many women's clothing stores, especially large ones, try to create a universal assortment for all age categories. The result - the presented clothes are of little interest to customers. The reason is that with an overall impressive selection, individual segments contain very few models. It is necessary to bet on diversity within a relatively narrow specialization, for example, opening a plus-size clothing boutique.

You can also think about second hand store opening. This type of business is no less profitable with the right approach.

Formation of the assortment - pitfalls

Before you open a women's clothing store, you should decide on the assortment. But what to do if all niches are already occupied by competitors and new collections of clothes are relevant only for the first week or two? Do not despair, panic and do absurd actions:

• try to order everything at once;
• try to stand out from the general mass of stores by ordering expensive, extravagant models that will narrow the female consumer audience as much as possible;
• work on a template.

Attention! To open a women's clothing store from scratch and promote it, you need to look for your individual style at work. Everything is important here: knowledge of the laws of the market, psychology, ingenuity, ingenuity.

No less important will be the knowledge of the pitfalls. One of these is youth-oriented clothing, mainly styles: sport, street, underground. The problem is that the youth audience is not so numerous, much more than middle-aged customers. In addition, it should be remembered that online commerce is actively developing and a certain part of the youth audience prefers to purchase clothes through the network, which reduces the purchasing potential of the audience. Therefore, the boutique loses customers already in the theoretical calculation. That is why opening a women's clothing store requires a deep analysis.

The clothing store is suitable for those who understand fashion trends, strive to financial independence keeps up with all the latest fashion trends.

If you want to make it your business, you should heed the advice of professionals. The clothing market is very large and at the beginning of such a business, you need to choose the segment that is most suitable for you.

Read also:

What does it take to open a clothing store

The area of ​​​​the room and its cost depends on the clothes that you choose to sell. Simple clothes do not need a large area, and there will be less investment, unlike haute couture clothes, etc. Therefore, you need to weigh everything well and keep within the amount that you would like to invest in a store business.

Buying a product

To buy a good and high-quality product, you need to find worthy suppliers. Understand the prices well, read the terms of delivery and if everything suits you, then feel free to conclude a contract.

In a good case, you will need several suppliers, and then when you trade goods, you can easily find out which clothes are bought better.

Premises for rent

A very important step in opening a clothing store from scratch will be choosing the location of your store. If you have chosen inexpensive and simple clothes, then your store should be located in squares and in very busy places.

Rent will not be cheap, but you can do it pay back quickly. When selling more expensive clothes, you will have to focus on regular customers.

In this case, the store may be located both on busy streets and in places that are not particularly visited. Count the money so that you can make repairs to the premises and buy the appropriate equipment.

Necessary equipment and decoration of the premises

Store attendance in most cases depends on its design and comfort, so you need to devote a lot of time to this. To pay attention store lighting, fitting room, it is necessary that they be equipped with comfortable and large mirrors. Pay special attention to showcase, it is she who is able to lure potential buyers.

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Staff

The store staff should have charm, sociability, he should be able to easily advise desired item, it will contribute to the development of your business. In a large store, you will need a director, an accountant, and a few salespeople.

Store development

For further development and extensions, you can’t do without advertising: you will need a sign, a stand, and advertising for sales. For customer acquisition, you can put commercials on television, place an ad about your store in the media.

Problems

The main problems in the store business can be considered:

1. Fashion, which changes every month and therefore changes, and the demand for clothes.
2. Excess product.
3. Falling demand.

Example business investments:

• Franchise - $50,000.
• Rent - $2,000 per month.
• Equipment - $4,000.
• Repair - $5,000.
• Advertising - $2,000.
• Purchase of goods - $12,000.
• Salary - $2,000 per month.

And all - about 100,000 dollars. One hundred thousand dollars.

If everything is planned correctly, then the payback will not be long in coming.