Sewing portal looking for a customer. Urgently looking for a sewing shop

Our company provides tailoring services to order:

clothing industry"Coquette" is pleased to provide its production capacity for tailoring and textiles.

With us you can place almost any order - from simple to complex clothing. The dimensions of production allow us to take both small lots (from 50 pcs) and large wholesale (up to 1000 pcs.). Our company is capable of tailoring both standard clothes and designer models according to your sketches. If necessary, we will make patterns and develop a design, as well as pack finished products in accordance with the rules of trade.

The main advantages of our company:

Individual approach to each client

Design and production of corporate clothing, taking into account the specific requirements of the Customer

We work both according to the patterns of the Customer, and we create our own

Clothing designer services

Fabric selection

Opportunity to work on tolling raw materials

Great quality

Acceptable prices

We do not disclose trade secret Customer (sketches, patterns, layouts, etc.)

We work on a prepaid basis

High-quality tailoring of products, control of work at all stages

Availability of highly qualified specialists

Constant expansion and modernization of the production base

We offer:

Services of a sewing shop and a cutting shop with modern industrial equipment, sewing machines JUKI, BROTHER, TUKZAR, YAMATA and high-quality WTO products on professional ironing equipment. Our sewing machines: straight stitches, 3-, 4-, 5-thread overlocks, flat seams (cover stitch), hemming machine (blind stitch), two-needle machine, buttonhole machine, button machine. Cutting equipment. All this gives us the opportunity to quickly and efficiently fulfill an order for the production of clothing models of various complexity, as well as textile and knitwear. We are constantly improving and mastering new technologies in order to offer you new services.

The main work of ShP Koketka is the tailoring of women's clothing in bulk: dresses, skirts, trousers, blouses, tops, jackets, shorts, women's shirts, etc. A range of dresses and blouses and a suit assortment of different fabrics: silk, knitwear, polyester, viscose, stretch, chiffon, satin, suit fabrics, jeans, etc.

We will carry out an order for tailoring in bulk (mass tailoring): women's clothing, children's clothing, teenage clothing, menswear, school uniform, corporate clothing, uniforms for staff, work clothing, uniforms, sportswear, medical clothing, tailoring of promotional uniforms, promotional clothing, textiles, knitwear, sewing bags and scarves and any other garments.

We can sew to order: shirts, blouses, tops, trousers, skirts, dresses, sweaters, T-shirts, T-shirts, shorts, vests, jackets, elegant and evening dresses, tunics, etc. In addition to clothing, we can wholesale any other textile or knitwear products, we are waiting for your suggestions!

Professional staff ready to send your orders at any time, 30 - seamstresses, technologists, cutters, packers, ironers.

We will be glad to cooperate with you!

13.09.18 36 073 30

How friends make money tailoring

Four entrepreneurs from Yaroslavl invested in the old sewing factory 2.5 million rubles.

Victor Sikirin

talked to the owners of the sewing shop

Now the production of clothes brings them 400 thousand rubles a month.

How did you come up with the business idea?

Anton sold sports nutrition in the Murmansk region for two years, but the store brought little. In 2016, he added to the range of sportswear that he bought from suppliers. Profits grew, and Anton focused on clothing: it is more marginal, and the business itself is easier to scale.

His girlfriend Nastya agreed to help with the production of women's sportswear. Anton sold the sports nutrition store and moved from Monchegorsk closer to Moscow to Yaroslavl. But it turned out to be difficult, expensive and unprofitable to develop and promote a brand from scratch without its own production.

The brand of sportswear that the guys made was called Do, but it never became famous. Anton and Nastya are not going to revive him

Then the entrepreneurs decided to sew clothes for corporate customers and quickly realized that there was a demand for it: brands, sports clubs and federations made large orders for clothes with symbols.

The first clients were the same sports companies with which Anton collaborated when he sold nutritional supplements. They ordered branded tracksuits, T-shirts and caps.

Nastya's colleague, Dmitry, joined the case. The guys focused on finding customers, and sewing was still ordered from contractors. The monthly turnover reached 500 thousand rubles, profit - up to 75-100 thousand.

Six months later, entrepreneurs realized that they did not want to depend on others. The garment industry in Russia has a low production culture: contractors miss deadlines, do not monitor quality, confuse orders and do not value customers.

Anton, Dmitry and Nastya decided to open their own production. They called it the Neith Group.

Search for investors

To start, it was necessary to find 1-2 million rubles. Potential investors first of all asked to see a business plan. To get funding, a business plan was ordered from a local firm for 25,000 rubles. The search for investments began in May 2017.

At first, entrepreneurs looked for money from friends, acquaintances of businessmen and their friends. Most refused, citing the fact that they did not understand anything in garment business and therefore do not want to invest. Some at first agreed to give money, but then something always happened: either the account would be blocked, or it would fail. big deal It's just that people change their minds.

Not finding investors among their friends, our heroes began to seek funding through funds and investor clubs. The guys were often asked for a business plan and key indicators for it, but most of the investors disappeared after that. Only a few made appointments.

Anton and Dmitry constantly traveled to Moscow for negotiations, but each time they ended in nothing: no one wanted to invest in production and the real sector, especially in the clothing industry, which few people understand. The guys were advised to launch a digital or cryptocurrency business: it is more understandable, promoted and attractive. For six months, entrepreneurs received more than two hundred refusals.

The most motivated refusal was from a group of investors who wanted to invest in sewing. The guys were refused due to too different vision of the prospects: investors dreamed of creating a large retail network, and our heroes thought about launching a medium-circulation production that would be able to quickly fulfill small and medium-sized retail orders. They simply did not think about something larger then. As a result, they were offered to come back for funding in the future, when they grow up and set their sights on large-scale production.

As a result, entrepreneurs were able to borrow one million from friends and relatives, another one was attracted through a new partner - a common friend Ekaterina. She sold her business and was ready to invest in new project. Now they had 2 million rubles, but still there was no room.

Finding a room for a workshop

In July 2017, the owner of a sewing workshop in Yaroslavl contacted the guys and offered to rent a 400 m² room, including equipment and 20 employees. He brought the shop to the brink of bankruptcy and owed workers wages for several months.

A week later, the entrepreneurs signed a long-term lease for 5 years and paid for the first month. Now the rent is 90,000 rubles a month.

To sew clothes in Russia, you must have a declaration of the Customs Union. You can't get it in Yaroslavl: there are no certification centers there. I had to go to Ivanovo, where entrepreneurs handed over samples finished products to a special center and paid 20 thousand rubles. After 6 days they were issued a certificate.

Repair of the workshop and purchase of equipment

To begin with, we decided to renovate the workshop: make new wiring, buy furniture, upgrade equipment and optimize production. 2.5 million rubles were required for repairs. The guys already had two million, entrepreneurs took another 500 thousand from circulation.

Before renting out the workshop, the owner managed to buy high-quality expensive equipment, but never set it up. The guys paid 50 thousand rubles to the master for tuning.

2.5 million R

paid for the repair of the workshop

Entrepreneurs also launched a new direction - knitwear. Prior to this, the workshop sewed only textiles. I had to buy equipment. Specialized machines for the production of knitwear were leased for 400 thousand rubles.

Part of the furniture in the workshop needed to be replaced, because the old one was already worn out. The guys bought new sewing tables, a cutting table and an inter-table - this is such a long conveyor table, along which the product is transferred for various operations. It took 200 thousand rubles.

They also changed two non-working sewer risers and replaced the electrician on two floors of the workshop. It took almost 400 thousand.

To transport small batches of materials and products, they bought a new Lada-Largus for 450 thousand rubles. Large consignments are transported transport company.

550 000 R

set aside for salaries, purchase of materials and contingencies

550,000 rubles were set aside for salaries, the purchase of materials and unforeseen expenses.

Launch of the workshop in 2017 - 2.55 million rubles

New equipment

800 000 R

New furniture

200 000 R

Salary to employees, payment to suppliers

550 000 R

Lada-Largus

450 000 R

410 000 R

First month of rent

90 000 R

Debugging old hardware

50 000 R

Employees

Together with the premises and equipment, the entrepreneurs received a team of 20 people: 13 seamstresses and tailors, 4 cutters, a handyman, a craftsman and a technologist. Only six months later, at the expense of the rent, the owner paid them wage arrears.

The children did not like the previous organization of work. They faced poor discipline, low qualifications and low productivity. People could be late for work, orders were filled slowly, there was a lot of marriage and remnants of the fabric. When a new production line was launched, employees had to be retrained to be able to work with modern equipment and perform complex operations.

Entrepreneurs introduced new work standards, internal logistics rules, efficiency requirements. Some employees resisted - they did not want to work on new equipment, rebuild work processes - they had to part with them. Only half of the original team remained.

There are few qualified technologists and management personnel who are able to establish the whole process, but they are expensive. Growing specialists yourself is long and also expensive. Now the guys are negotiating with the head of production from Ivanovo about transferring to work for them.

It is not easier to find normal seamstresses and tailors. Young people do not go into the profession, because they have to work a lot with their hands, but they pay little. This area employs people of middle and pre-retirement age. It is difficult to motivate and retrain such employees.

The average salary of a seamstress before taxes is 25-30 thousand rubles, for a technologist and technician - 30-40 thousand. The salary in different months is different: it consists of a salary and a piecework part, which depends on the number of orders and workload.

Products

Before the arrival of our heroes, the workshop produced only textiles - women's clothing of the budget mass market, which is sold in the markets for 300-1000 rubles. It is unprofitable to work with such a segment: there is little money, you won’t earn a reputation like that, and large customers won’t come for it.

The entrepreneurs decided to change direction and launched a knitwear line, making it the only one. Knitwear is stretchable, it is elastic and soft - sweaters, T-shirts, tracksuits, sweaters or dresses are sewn from it. This is an easy segment to start and specialize in: the demand for it is greater than for textiles. Large and corporate clients like to order jerseys.

The production margin depends on the volume and technological process. Usually it is 20-40% of the cost of the product, excluding taxes.

Suppliers

Entrepreneurs cooperate with three suppliers of Turkish knitwear - the whole Russian market. There is no one else to choose from, the quality of Russian suppliers is lower. If the client has his own raw materials, they work with him.

The two main concerns when dealing with suppliers are the quality of the fabric and its availability. In each batch of fabric, at least 5% of the marriage: different tones, holes, lack of threads. This cannot be avoided - these are production features. Therefore, such expenses are included in the cost price.

as much defective fabric in each batch as a minimum. These costs are included in the cost

There is not enough fabric in the warehouses of dealers in Moscow - it must be brought from Turkey. Before a month, fabric from Turkey to Yaroslavl will not be delivered, so you have to order much in advance. The guys chose one supplier, as fabrics from different manufacturers differ in shades of colors, texture and quality.

Depending on the season and workload, fabrics, threads, accessories and raw materials cost from 800 thousand to 1.5 million rubles a month.

Clients

20 companies constantly cooperate with the workshop. They provide more than half of the orders.

The main clients are medium and big business from Moscow. For them, the company sews souvenir, advertising and branded products, such as T-shirts, sweatshirts or tracksuits.

Entrepreneurs have a non-disclosure agreement with most clients: they cannot show their products, indicate customers as customers, and disclose order information. This is because some of the customers are intermediaries who order products for a dozen other companies at once. If their customers find out who the real manufacturer is, they may refuse to use intermediaries. But it will be unprofitable for entrepreneurs, because it is better to work with intermediaries who provide them with work than to lose large orders and work with only one client directly.

In the spring of 2018, the guys released a series of articles on building a business in the clothing industry and published them on the website, in social networks and Telegram. Having spent 20 thousand rubles on their promotion, they received feedback from a dozen start-up brands, some of which later became their clients.

Difficulties

The clothing industry in Russia is poorly developed: fabrics, dyes and accessories are brought from abroad. In Yaroslavl, this is generally bad: there are no fabric dealers, all enterprises are designed to produce a cheap mass market.

At first, entrepreneurs took orders from everyone: small and large customers, intermediaries. We turned a blind eye to terms, price, volume - just to get an order and make it as quickly as possible. This approach cost the business dearly: in the spring, the technologist failed to cope with the tasks and the workshop did not fulfill the agreements on time. Several clients left, profits sank. It took two months to correct the situation.

I had to change the approach to work: to do everything slowly, more efficiently and with larger customers. Now entrepreneurs are trying not to work with intermediaries: when the client is the end customer, it is easier to control the quality. Therefore, entrepreneurs have focused on the more expensive and profitable corporate segment, for which they sew branded clothes and souvenirs.

The business is seasonal. The peak of orders for a cheap mass market (textiles, T-shirts, sportswear) is winter and summer, for a souvenir - during the holidays. branded clothing for corporate events order all year round. It is important to adjust production capacity so as not to miss periods of increased load. Now entrepreneurs work only with the corporate segment - this smooths out seasonality. During the first months, there were downtime at the enterprise, but since the fall of 2017, the shop has been constantly busy.

Results and plans

Our heroes entered the business with a ready-made client base, but it was not enough for the workshop. They began to work in plus after 4 months - the New Year's load peak helped.

Since the beginning of 2018, the shop has been in the black all the time, profit is gradually growing. Monthly turnover - 2.5-4.5 million rubles, average profit - 300-400 thousand rubles per month for four. Entrepreneurs invest another 100-200 thousand rubles from the turnover in development every month: for the repair of the workshop and new equipment.

Hello dear readers.

The topic of earning money by sewing excites the minds of amateur tailors and professionals. Judging by the responses to the first publications, many were interested in the answer to the question: ak

I propose to continue the topic and look for answers.

1. How and where to find clients to earn money by sewing - You are here.

So, if you decide to make money by sewing clothes or other things, think over an action plan, find or buy necessary equipment, devices, acquired a fighting spirit and resolutely took a step forward, further ...

You need to tell everyone about your decision!

Let's be specific - what does this mean and does everyone need it?

It is not necessary to take it literally, but no one has canceled the rule of 6 handshakes. More about it below. In short - tell your friends and not only about yourself.

It seems that the story of Uncle Vasya, a plumber, about sewing skills will lead nowhere.

But, there is always a chance that, while doing direct duties, a neighbor will remember you when the next client in a conversation mentions the desire to “sew something”.

Talk about it whenever possible, but don't overdo it.

Come up with a mini-presentation in a few words about what you can do and offer. Then it will serve you well.

Attract attention with an unusual picture.

I'll repeat the idea from the previous article: The most efficient way to advance in sewing - "Word of mouth radio". You sew to a friend, she tells a friend, the circle of clients is gradually increasing.

There is one minus- enough time may pass until a friend has a conversation with her friend.

Do not wait! Act yourself.

Let's see what are the additional ways to tell about yourself - from the well-known to the unusual.

For those who love images, I've made a quick outline in the form of an infographic.

Important! No need to rush “breaking bad” and try all the ways at once. Choose 2-3 comfortable for you, use them. Otherwise, there will not be enough time for sewing, the idea of ​​\u200b\u200bearning money will be in jeopardy

Assess strengths and capabilities.

If you are not sure about your professional skills yet, sew to people who will not criticize you. On the contrary, they will support and help. Do not take on complex products, on simple things.

At the first stage, constructive criticism and encouraging words are important. Then, when the results are of high quality, and you feel confident, go to more stringent clients and complex orders.

The main thing is to move, improve your skills, develop communication skills and customers will definitely find you.

Summarize

We looked at several relevant ways to find customers. Now you have the first idea about how to ak and where to find clients to earn money by sewing?

If you are serious, you will definitely succeed!

p/s For those who are seriously thinking about making money on sewing, I have prepared a selection of useful resources and services for selling handmade works.

18 Runet services and 10 foreign sites. With a description of the conditions and links.

A valuable selection is a bonus to the Master class on sewing a bag.

By the way, the bag can be a great gift. Holidays ahead, think))

With best wishes, Elena Krasovskaya

How I started looking for third-party orders

At one point in time, a great idea came to my mind - to expand to other cities. If my products are in such demand in my city, then I take a batch of products, go to another city, there is a queue for my blouses and another women's clothing and I get a lot of orders for my sewing production!!!

At that moment, I reasoned so naively, not representing at that time all the nuances of selling products in a foreign city.

How not to start looking for orders for sewing production

What I've done?

I took a batch of the best-selling blouses in my city, loaded them into a car, got behind the wheel, and drove to another city. And, there I had a meeting with seven or ten, I don't remember exactly, owners of boutiques, shops, departments, department stores that sold women's clothing, owners of outlets On the market.

I offered these people products that were already selling well in my city. And he set them favorable conditions.

I scouted out the conditions under which my competitors work, and made my conditions much better. Naturally, I thought that everything would be fine and I would return home, carrying a bag of money behind my back 🙂

In fact, everything turned out exactly the opposite.

In fact, these seven or 10 times I was “rejected” in various forms. Someone more politely, someone almost in plain text. I am from my experience retail used to being firm with your first setbacks.

I take a batch of clothes, get into the car, and go to another town. And then I repeat the process. And so it went on for almost a month. Can you imagine?! For almost a month, with interruptions, I traveled and offered my products to nearby towns.

The result is zero. Absolute zero sales. I haven't sold a single item this month!!! Not to mention some batches of products, some volumes. Of course, this shocked me...

One of the secrets of getting orders for the garment industry

I wondered why this was happening. Why don't anyone want to buy products that are excellent in my city in other cities? I worked with wholesalers who are well aware of their city and offered good conditions. They refused me.

Every single one of them turned me down during that first month of sales!!!

I was in a stupor. I was completely confused... Decided to leave this idea of ​​selling my blouses in other cities for a while as unsuccessful. I continued to engage in my retail, absolutely not understanding why this happened.

A way out of the situation was suggested to me by chance. Once I was in a grocery store. Ordinary grocery store. I saw a sales agent come in confectionery. And he sold a batch of chocolate in front of my eyes, where there were a lot of other types of chocolate. Just mountains of chocolate!

The guy managed to get around all the objections of the store manager, all the objections of the sellers and convince them that his chocolate is very profitable to buy. It was a real discovery for me. I was amazed at how this guy managed to do what I could not do in my field for a whole month. Naturally, I wanted to know the secret of this chocolate seller.

I ambushed him on the street and asked him to explain how he succeeds. How does he manage to sell a chocolate shop that had products
above the roof. And how is the work of a sales agent built in general, who knows how to bypass competitors, and who knows how to convince his potential customers.

Here is what the young man said. He said that at their firm they teach sales techniques and negotiation techniques, techniques for circumventing customer objections, techniques for persuading customers. And these sales agents do it quite professionally. One of the results I could observe personally in this grocery store.

What did I do next? I go to the firm, make an appointment with the director (of course not for free, I paid him some money) in order to be with their best agent as an intern for a few days. I take a tape recorder, I take a pen and paper, and write down all the moves.

In the evening, I adapt to my situation, to my products, to the trade in blouses and light clothing. And after these few days, which literally turned everything upside down in my head.

Next week, I pick up a batch of blouses again, and I go to a neighboring city, and I go around the same people with whom I have already communicated in the second circle. But I'm already starting to use sales and negotiation techniques.

And, oh miracle! After I started using sales and negotiation techniques, I closed three deals!!!

Immediately 3 people took part of the batch of my products, and one asked for even more than I had with me at that time.

It was a real discovery for me. It was a real revolution in sales and negotiation techniques. Since then, I've realized that sales and promotion techniques make a big difference in marketing a product.

That is why I asked business coach Dmitry Lukyanov to record a special audio training for garment workers on receiving orders for the garment industry.