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Logo design order. Logo development

Freelancing today opens the most variety of earning opportunities online. And almost half of all remote work is in one or another area of design. If you creative person, have artistic skills, basic knowledge of design theory and are familiar with the work of the relevant software, then you can quite earn money by creating logos.

1 What is a logo?
2 What are the requirements for creating a logo?
3 Ways to Make Money Freelancing Logo Design

What is a logo?

If freelance logo design is your dream, then first of all, you should study the features of this design area. The concept of a logo appeared relatively recently, in the 19th century, when the industrial revolution led to the creation of a huge number of enterprises in the market and high competition. In order to stand out from other firms, some companies began to create recognizable logos and trademarks that marked their products.

Today, freelance logo design has grown into a huge and profitable business . All companies, without exception, want to have their own trademark, both large offline business projects and small sites on the Internet. Therefore, the development of a logo for freelance specialist is a promising area of work.

What are the requirements for creating a logo?

With more than a century of logo design history, there are clear criteria that a logo designer should follow. So freelancing. logo design must necessarily imply the creation of a recognizable image in the first place which is easy to remember. This is the most the main objective logo, so a freelance specialist should take care of a recognizable emblem.

Second important criterion- This simplicity in general, it is tied to the first, because the more complex the logo, the harder it will be to learn.

The ideal logo is an emblem that is remembered at a glance.

Freelance logo development should also take into account such criteria as versatility. The logo must be usable in a wide variety of contexts, against any background, and remain recognizable at both large and small scales. And the last of the most important features when creating a freelance logo is associativity. The more the emblem is associated with any product or activity, the easier and faster the trademark is remembered. For example, Coca-Cola has a red logo associated with the drink.

Ways to make money freelancing logo design

We recommend online earning course: Learn more than 50 ways to make money online, including ways to make money freelancing

There are three main types of earnings when creating a freelance logo. The first and simplest is distant work in a large design studio. You can find such a job mainly on sites for the selection of vacancies. You should carefully and regularly monitor vacancies and highlight among them those that offer remote cooperation. The peculiarity of such employment is that you must work according to a certain schedule and perform the required amount of tasks and responsibilities.

In general, working for a studio via the Internet is almost no different from working in an office, but it is not always formalized, which creates some problems - for example, the lack of paid vacations and sick days.

The second type of work is freelance exchanges . You need to create a profile on a major telecommuting portal and achieve a high reputation on the site. You can take on individual projects and complete them as they come in, or you can try to find a permanent job with one client. The second option is less troublesome and you will be constantly provided with work.. The advantage of this employment is also that you will not work according to a fixed schedule, but depending on your own pace of projects. That is, if you wish, you can work above the normalized schedule, or vice versa, complete tasks for only a couple of hours a day.

Watch the video - Earnings on creating logos without investments

The third option for making money on logos involves creating and promoting your own website with logo design services. This type of income is the most profitable and interesting, but it is only suitable for experienced logo designers who have created their own recognizable brand on the Internet.

In order to promote a site for creating logos, it will take some time - from several weeks to six months.

As you can see, logo design is not a type of job on the Internet, but a whole area of earning. One logo can cost from 3 to 10 thousand rubles, so talented designers on the Internet always make good money. To start working, you will need to have skills to work with logos, knowledge in the field of emblem creation theory and register on a freelance site, or you can try to find a remote job in a company or even launch your own website.

Andrey Merkulov

Investor, founder of the Investment Territory project
The owner of a number of assets - a profitable house, profitable apartments, profitable websites
Entrepreneur, expert in traffic, business replication and business systems

Professional logo design involves a thorough study of the market and the competitive environment of your brand. Only this approach allows you to develop a logo that will help the brand to work effectively in its segment, stand out from competitors, while maintaining individuality and recognition. Logo development includes the following basic steps.

Logo composition. The compositional decision predetermines the location of all logo design elements relative to each other. The composition is designed to make the logo as compact, concise and flexible as possible, effectively interacting with any type of branded surfaces.
Typeface definition. The choice of a unique style for the brand name is of fundamental importance, since it is the font that determines the style and character of the brand, sets the tone for its communication with the audience.
Color coding. The choice of an individual color palette when developing a logo and corporate identity creates a special mood and feeling of the brand. Color is also a reflection of the price and quality positioning of the brand and a set of other indicators.
Unique graphic solution. Laconic graphics, which will form the basis of the design, are of fundamental importance when developing a logo. It must simultaneously reflect the deep essence of the brand and meet the criteria of uniqueness, high memorability and ease of reproduction in large and small forms.

Choosing an expert for logo design

Creating a logo is the first and most important step in building a coherent, unified brand visual strategy, which in turn largely determines the positioning vector and further development the company as a whole. That is why the development of a brand name is a strategic step, which should only be trusted by professionals with extensive experience in your market segment.

Logo design for each specific segment - commodity, corporate, restaurant or retail; economical or premium - requires fundamentally different approaches and skills. And first of all, this concerns the experience and ability to analyze existing market trends in logo design, practical analysis of the closest Russian and foreign competitors, acceptable ways of differentiation, etc. It is the presence of such skills that determines market value professionals and how effectively they can cope with your task of creating a logo. You need to build a truly strong brand - choose professionals.

Logo effectiveness criteria

Creating a logo is complex creative process, during which a unique graphic sign should be developed that corresponds to the positioning of the brand, reflecting its ideology, essence, as well as the main characteristics and basic values. For example: ease, democracy, openness or authority, strength, power, reliability, etc. A truly effective logo design can only be spoken of if it meets a number of fundamental criteria.

Uniqueness. Your brand logo design should be truly original and one of a kind. Its development is always a complex creative process, the search for such a unique graphic and design solution, which in itself will attract attention with the originality of creative thought.

Associativity. When creating a logo, the designer starts from a set of first-order associations that arise in the mind of the consumer when a brand or its brand is mentioned. key feature. Also, the task of a logo professional is to find a graphic solution that will give the sign new deep meanings and, ideally, link the characteristics of the brand with its name.

Simplicity. The conciseness of graphic forms is of fundamental importance for effective logo design. The simpler your sign is for perception and reproduction, the easier it will be to scale it up and apply it to a variety of media, from outdoor signage, a light box, to the smallest souvenir products.

Versatility. The development of a brand name is always carried out taking into account potential growth prospects, brand development, business scaling, the introduction of new assortment positions, and the development of new market segments. Therefore, the logo design must be universal, allowing the brand to grow and not creating artificial obstacles to this growth.

Relevance. The logo is built in accordance with the concept of brand positioning, with its unique selling proposition and basic values. Only a logo design that correctly fits into the overall context of the identity of its market segment, but clearly reflects the uniqueness of your brand, will have maximum strength and effectiveness.

Design concept and strategy

The most important and serious part of the work. At this stage, you need to understand the nature and specifics of your business. Highlighting significant areas, the result is an image or a stylized spelling of the company name that most clearly represents your company.

To speed up this stage you need to have a complete understanding of your business. Therefore, we urge you to tell as much as possible about the activities of the company, the goods and services offered. Also in the brief there is an opportunity to indicate your wishes (color scheme, preferences in elements or inscriptions).

The designer who draws your future logo will rely on this information.

Logo design development

We will prepare several logo designs for you.

Choose the version that suits you best, or let us know your thoughts, ideas, wishes on the submitted versions. Based on the results of the response, we will either complete the work on the project (if the logo design is approved at the first review), or make changes to the selected layout.

Edits to the layout

In accordance with your wishes, we will make changes and send the modified layout for final approval.

If you want to see other options with the element or designs you like, we will finalize and send you the layout.

Preparing source files

Final result. We provide you with a set of source files and color coding documentation (the colors used in the logo).

The source files include:

Vector files: (Main (full color) logo version, simplified logo version, black and white logo version, logo version for use on a dark background).

JPG files and PNG files (with transparent background)

We can also place your logo on the site if your web resource was created in Megagroup.ru.

If you decide to order a logo and corporate identity for your company or you already have a logo, you can check it using our tool.

Choice of colors for the logo

Use the sliders below to tell us about your brand and we will translate it into the main color of the logo.

Feminine

Courageous

Serious

Luxurious

Accessible

Classical

Modern

Youth

Muted

Your primary logo color is red, a universal sign of excitement, passion, anger and sexuality. Looking for a loud, playful, youthful or contemporary color? Red is your path.

Think white is the absence of color? White the color of youth and frugality, but can work for almost any brand. As a neutral color, consider white as secondary accent.