How to open a successful second-hand store: business secrets in Russia. How to open your own secondhand store

The search for an idea for their own business leads many to engage in the purchase and sale of a wide variety of goods. This is due to the complexity of organizing and setting up new production. Before opening a second-hand store, we recommend that you familiarize yourself with the stages of project implementation.

Starting investments:	from 420 000 rubles	The number of employees:	2
Planned income per month:	from 130 000 rubles	Market competition:	average
Estimated monthly expenses:	from 80 000 rubles	Payback:	1 year

The key to successful work of a second-hand store is a competent choice of suppliers.

They can be classified into three groups:

1. Large - the turnover of things exceeds 20 tons per month. They are suitable for bulk purchases.
2. Medium - the turnover of things varies between 10 - 20 tons per month. The purchase is recommended to be carried out immediately after the arrival of a new batch of things.
3. Small - the turnover of things does not exceed 10 tons per month. Such suppliers organize both wholesale and retail trade. However, their cost will certainly be higher than that of the two previous types of suppliers.

It should be remembered that if you want to buy a good product, then it cannot be cheap. Wholesalers work as follows: products are sold in bags, the buyer can view the items in them and select suitable bags without sorting clothes.

Used items are divided into original and sorted. In the first group, you can find exclusive fashion items with tags (about 15%). These things can be sold at a high price. At the same time, about 15% of the weight of things is garbage. The rest of the goods are ordinary things.

Instructions on how to open and what is needed for this

A second hand business plan requires the developer to take into account a large amount of information. Let's pay attention to the key points using step-by-step instructions.

Stage 1 - registration and preparation of documents

How to start a business? First of all, it must be formalized and opened in accordance with the law in the form of IP. When choosing a name for the store, you should not mention the sale of used items. It is better to focus on the fact that original clothes from Europe are sold at the best prices.

When opening your business, prepare the following documents:

• IP certificate;
• permission to carry out trading activities;
• a document certifying the permission to use the retail space for sales and its lease agreement;
• a document on registration with the IFTS and the choice of a taxation system;
• journal of income accounting;
• certificate of processing things and their sanitary examination (provided by suppliers);
• invoices for goods (provided by suppliers);
• "Consumer Corner"

Stage 2 - finding a room

The place for the trading floor should not be remote. On the contrary, it should be picked up in a densely populated area from ordinary people with a low income. The second-hand store itself should be large enough (up to 40 sq.m.). It should be divided into a zone for inspecting things and trying on, so that you want to come back to it again.

Stage 3 - purchase and installation of the necessary equipment

It is necessary to install special commercial equipment in the store hall (hangers, shelves, mannequins, fitting rooms, mirrors, chairs, etc.). Cashier equipment and a packing table must be installed at the cashier's workplace.

Stage 4 - recruitment

To sell second hand, you will need sales assistants. It is desirable that two people work at the same time. It is better to run a business on your own.

Stage 5 - promotion and advertising

For you to earn, you need a great product and a popular place for the store. Near the store, you should hang ads with a pointer to it or distribute leaflets.

Financial plan

The business plan of the store assumes the following approximate costs for organizing it (in rubles):

• Organizational costs: from 3,000.
• Room rental per month: from 20,000.
• Salary of employees per month: from 50,000.
• Purchase of goods: from 150,000.
• Marketing activities: from 7,000.
• Purchase of equipment and arrangement of the store: from 150,000.
• Others: from 40,000.

In order for a beginner to open his second-hand business as a business, you will need at least 420 thousand rubles.

Possible risks

The following are distinguished:

1. Sanctions on imported goods.
2. Low quality goods.
3. Wrong pricing policy.
4. Decrease in the image of the product.
5. Income growth, etc.

Useful tips on how to open a second-hand store from scratch. Detailed instructions with ready-made calculations are also in the article. Take and use!

♦ Starting investment in business: 300,000 rubles
♦ Second hand payback: 18 months

When organizing this business, entrepreneurs rely on customers who have an average and above average income.

However, the realities of the current economic situation are such that most people have begun to cut back on spending and can no longer afford the same shopping spree.

This led to an increase in the popularity of such an idea, how to open a second hand shop.

Although stereotypes greatly underestimate the level of average second-hand buyers.

A rather significant segment is made up of people who can easily afford shopping in branded clothing stores. They understand that in a second-hand store you can find almost or completely new thing.

Filling second-hand stores with goods occurs with the help of products from Europe. And the mentality of the people living there is different from ours: after six months of wearing, they can hand over a thing to second-hand, because it is out of fashion or tired.

Often you can even find products delivered directly from European stores that have not been sold for too long and have been written off as illiquid goods.

The understanding that second-hand goods are high-quality European-made products that will last for many years, unlike the new Chinese consumer goods, comes to the inhabitants of our country gradually.

But the popularity of second hand stores is undoubtedly growing. This makes the question of how to open a second-hand store relevant for many beginners and experienced entrepreneurs.

So that you do not get confused at the stage of planning this business, this article provides step-by-step instructions for organizing a store.

How to open a second hand: planning

Second hand shop space

Pay attention to neighboring organizations.

P.S. "Neighbours" should provide an additional flow of potential customers, and not scare them away.

The size of the leased premises can be any. It all depends on the budget, plans and opportunities.

A large second-hand store should be divided into zones: men's clothing, women's clothing, children's products, footwear, textiles. The children's part can be decorated in brighter colors than other second-hand areas, soft toys can be laid out and multi-colored applications can be glued to the walls.

For the rest of the second-hand walls, choose calm, neutral colors. Use them for additional product placement. This is not about two-story clothes racks that will be tall for people with average height.

You can hang dressed mannequins on the walls or place unusual and dimensional things (leather jackets with rivets, a wedding dress with rhinestones and a hem).

What should not be in a second-hand store is cold lighting, especially in the fitting room area. So that colors and shades are not distorted, the light must be warm and bright, and local light sources can be additionally installed in the booths.

Purchasing products for second hand

Before starting a second-hand business, an entrepreneur must decide on a supplier of goods.

Experienced owners give some advice about this:

1. When transporting, do not tie the bags, but sew them up with strong threads.
   Upon receipt, weigh each and compare with the data of the consignment note.
2. It is worth negotiating with the supplier in order to check not only by weight, but also by content.
   An entrepreneur can cut off the most low-quality products as a defect, returning them back.
3. On average, there should be about 10 kg of goods per square meter of second-hand sales area.
4. When choosing things for second-hand, pay attention to the wear and tear of the goods, and only then to its compliance with the season and current trends.
5. Trousers have the most “weak” places - the inner side of the thighs, knees, the seam between the legs.
   Skirts have a back upper part and a stomach area. For shirts - the condition of the material on the armpits, the collar, the wear of the cuffs.

Marketing plan for opening a second-hand store

Advertising campaign

People are embarrassed to shop second hand because of common stereotypes. That is why they are located in inconspicuous places.

To make it easy for customers to find the entrance, install clear and visible signs from the points of movement of customers (stops, intersections, metro stations).

Be sure to enter the company in the Internet space.

In the modern world, a second-hand store must have a website. On it, customers will be able to search for the location of stores on the map, view the work schedule and delivery dates for new products, write complaints and suggestions to management.

The target audience

Interesting fact:
Many well-known personalities - musicians, artists, actors emphasize that it is at second hand that they can buy things that correspond to their way of life and thinking.

Basically, second-hand stores are visited by the same customers, representatives of a separate category of people. They know how to select clothes, what days it is better to come and other subtleties of the process.

Casual visitors come relatively rarely.

Therefore, placing a second-hand store in the central area is neither profitable nor expedient. Rather, inconspicuous and basement rooms (preferably with a separate entrance) are suitable.

secondhand staff

Recruitment of staff for a second hand store will not cause any particular problems for an entrepreneur.

The staff will not differ much from what is recruited in a regular clothing store.

On average, a point has:

	Qty	Salary (rub.)	Total (rub.)
Administrator	1	30 000	30 000
Sellers	4	22 000	88 000
Cleaning woman	1	18 000	18 000

All employees must have work experience or high learning ability.

The owner of a second hand store must provide comfortable working conditions for team members. Then productivity will be high, and the level of customer service will increase.

How to open a second-hand store: organization of work

Recommendations regarding the organization of work from scratch in a second hand will be as follows:

• fitting rooms should be in sufficient quantity - with mirrors, normal lighting, coat hooks and rugs;
• place additional mirrors in the hall so that customers can try on second-hand outerwear without occupying booths;
• do not forget about ordering things without which the presentation of products in a second-hand store will not be as effective - baskets and boxes, mannequins for demonstration, boxes for small goods;
• keep good lighting in the hall - do not curtain windows and artificial light sources;
• so that the “glory” of a cheap place does not stick to the second hand, keep the trading floor and premises clean (sellers and a hired cleaning service should be responsible for this);
• do not forget about ventilation: in the warm season, windows can be kept open all the time, and in winter they can be opened on the days of receiving goods so that the specific smell of second-hand clothes does not stagnate in the premises;
• your second hand can be additionally equipped with chairs or a sofa, because. people spend a lot of time here, and for the elderly it is quite difficult.

How to open a second hand: financial section

Opening cost table

Project maintenance and development costs

Second hand revenue and payback

If you want to open your own second-hand store with the expectation of a quick payback of the business, discard this thought.

On average, a second-hand store pays off in 1-1.5 years.

At the same time, the monthly revenue from the company can reach up to $ 1,500.

Some products will have to be sold at cost. Don't worry that it might not be profitable. Such a step will attract second-hand customers who come just the same in search of the lowest prices.

But for the rest of the goods, you can make an extra charge of 150-200%. And there will definitely be a client for him!

Usually these are people who want to buy something cheaper, but in good condition. According to statistics, they make up the majority of the target audience.

How a second hand store works from the inside

detailed in the video:

Tips for an entrepreneur: how to open your second hand from scratch

1. If the budget allows you to open several stores, take advantage of this.
   Between several second-hand trading floors, it will be possible to move the remains of unsold products, which will definitely remain before the delivery of new goods.
2. In the hall it is worth putting several sellers to work.
   They will be able not only to advise buyers, but also to monitor the suppression of cases of theft.
   Attempts are made by customers quite often, and installing a scanner at the exit and magnetic “anti-theft” for each unit of production is an unjustified cost.
3. To avoid fraud by sellers, install several CCTV cameras.
   One should be sent to the checkout. A few may be ordinary dummies, but this, of course, only the second-hand manager should know.
4. Ask your cleaning company to add a little essential oil to your wash water to mask the typical second-hand clothes smell.
   If you use mint or lavender, this can further reduce the level of irritability of customers.
5. Use thick curtains with high-quality fixation for fitting booths.
   Warm shades of the material are best suited - yellow, red, orange.
6. A product that was rejected during the purchase as absolutely not “wearable” can be sold as rags (for example, to a car service or to any factory as a cleaning material).
7. Opening your own secondhand store will not bring high income.
   To speed up payback and increase profits at times, the owner will need to expand the network to several stores.
8. It is better to set a fixed price for a good quality product and make a percentage discount on it on sales days.
   But the rest, evaluate at your discretion by category and gradually reduce the price.

Download a ready-made second-hand business plan with quality assurance.
The content of the business plan:
1. Privacy
2. Resume
3. Stages of project implementation
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of the equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification of investments
10. Conclusions

For people living in Europe, buying second-hand clothes is profitable and is considered normal practice.

According to statistics, their customers are about 2% of the population.

This trend is gradually entering our country. However, the impact of the crisis accelerates this process, as Russians' incomes are decreasing and the lion's share of them is spent on essential goods, on which it is impossible to save.

Opening second hand- a cost-effective business idea that will bring the owner 30-40% of the profit.

Moreover, to start from scratch, large financial investments will not be required, but on the condition that you will be personally involved in the process.

Some entrepreneurs even make their family contract out of the store, fearing theft and fraud by employees.

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Second-Hand is a store of things that were in use, discounted and not sold goods on time. In Russia, such a business began to spread from the 90s and is gaining popularity to this day.

Basically, these things are purchased at specialized factories in Europe. Such enterprises accept old goods for little money, then carefully process and disinfect them.

The advantage of this business is the ratio of sufficiently high quality clothing with a low price. This area of ​​the market attracts buyers due to the branded quality of clothing. The value of these products is as follows:

• Retain their appearance regardless of the number of washes.
• They do not change color and do not shed.
• Made from natural materials.

The relevance of this business in Russia is at a high level. This is due to the constant demand among the population for high-quality and inexpensive clothing. Often the target audience are people with average incomes who want to constantly update their wardrobe without significant financial costs. Therefore, opening such a store is a rather profitable business that can bring more profit than other projects in this industry.

So, such a business is a point of sale where used products are traded. Here you can trade absolutely any kind of clothing that has undergone appropriate processing and has been prepared for sale. Most of your range (80%) should be occupied by women's clothing, the rest is men's and children's clothing.

Required documents and permits

Like any other business, the store requires state registration. To open this business, you will need to obtain the status of an individual entrepreneur, as well as prepare the following documents:

• Evidence confirming the fact.
• Trading license.
• A document containing information on registration with the relevant tax authorities.
• A document confirming permission to use the selected retail space for sales.
• Certificate of the single tax payer of individuals.
• Journal of income accounting. This is where sales revenue is shown.
• Lease agreement for premises for organizing a point of sale.
• Certificate of processing of things that will be allowed for sale. This document is provided by clothing suppliers.
• Invoices for goods (also issued by suppliers).
• Consumer corner.
• Sanitary examination on the condition of goods. For its registration, contact the suppliers.

Interesting information about this type of store is presented in the following video:

Selection of suppliers and delivery of assortment

One of the most important steps is to find a reliable supplier who will regularly deliver clothes. First you need to find one large contractor and use his services. This option is beneficial in that when ordering large volumes, you can get a good discount.

After that, you need to try to work with other suppliers, since each of them has its own prices, conditions, sources and quality of goods. The largest wholesale bases in Russia are:

• Glavstockekondtorg.
• LLC "Mix-Europe"

Another option is to purchase the range directly from the factory. In this case, you yourself need to go to a foreign country and search for the right product and conclude a deal. This method seems to be cheaper, and the ideal option is Lithuania, where a reliable supplier is company "Sargma".

Factories sell their goods, usually in bags or bags of 100 kilograms, and you will not have the opportunity to inspect and sort the goods. Experience shows that 50% of these things are good and salable.

Special attention should be paid to delivery. To begin with, you will need to personally accompany the cargo during transportation two or three times in order to verify the reliability of the contractor and the carrier company. You can pay for the goods both before receiving it and after. If you have a trusting relationship with a partner, then you can make payment after the sale of the goods.

Defective goods

Each batch will invariably contain goods with significant defects, unsuitable for sale and subject to disposal. In this case, the clothes can be sold as rags to specialized printers for washing or oil-cleaning factories.

The cost of knitted and cotton items is about $0.5 per kilogram. Jeans can be sold for $0.3 per kilogram.

Premises for a future store

To organize this business, you need a fairly large room ( from 40 square meters). It is not necessary to rent space in the city center for a high fee. Second hand will be in demand on the outskirts. The main selection criteria are the lack of competitors and a large number of residents in the area.

It must be remembered that the sale of such products near food stores is prohibited.

It is not absolutely necessary to invest in the repair of the premises, it will be enough to bring it to a clean and tidy appearance, as well as to carry out cosmetic work that will not require significant financial costs. The room should be spacious and bright, as in most cases a decent number of buyers will accumulate.

At the entrance you need to put special lockers for the bags of store visitors. Be sure to have several fitting rooms with everything you need - a mirror, hangers, a rug and baskets for selected items. It is necessary to make sure that it is convenient for customers to approach the hangers with clothes. Usually they are located along the walls, and special racks can be installed in the hall itself. If you want to sell shoes, bags and other accessories, then you should put special shelves so that they not only take the right place, but also fit harmoniously into the interior of the store.

It is necessary to equip the cashier's workplace, as well as install a cash register and a packing table. It should be noted that it is subject to mandatory registration with the tax office. You need to carefully monitor the cleanliness of the room, ventilate it and regularly carry out wet cleaning along with washing windows, as well as clean the surrounding area.

Your premises will be subjected to constant checks by SES workers, so there must be a place for employees to eat, as well as a supply of drinking (at least 2 liters) and technical (at least 20 liters) water.

Staff

If you are planning to open a large store, then you will need at least three sales assistants in each shift, one of which will perform the duties of a cashier, and the other will pack the goods.

It is advisable to hire salespeople with experience and the ability to communicate with customers. An accountant will be needed only in case of a large turnover of the store.

Advertising

In our country, the population is very dismissive of second-hand clothing stores. You will have to change this attitude for the better with the help of advertising. For an effective result, you need to use various methods:

• At first, near the outlet, you should post ads with signs about the location of the store.
• Then involve relevant specialists to place advertisements in daily publications and on the Internet.
• You can also distribute leaflets and hold events in the adjacent territory of the store (to attract customers at the initial stage).
• If the budget allows, it is better to immediately turn to professionals in the field of advertising. Specialists will competently plan an advertising campaign, which will lead to the fastest possible result.
• Particular attention should be paid to various promotions and discounts. Experts advise updating the assortment every week and organizing sales on a certain day of the week.

Financial calculations

A relatively small amount of money will be required to open such a business, even if you plan to immediately purchase a large amount of goods. Estimated costs for a classic store in a small area of ​​the city:

• Registration of the status of an individual entrepreneur will cost from 800 to 7000 rubles, depending on the registration method. With self-collection and submission of an application and all necessary documents, the price will be 800 rubles (state duty). If you turned to a specialized company, then the price can reach up to 7,000 rubles. In addition to the fee, this includes the services of a notary, a firm and a post office.
• Room rental. The cost depends on the area and location. On average, the rent is from 20,000 to 30,000 rubles.
• Employee salaries. Again, it all depends on the level of the store. Usually 70-100 thousand rubles a month is enough to pay the staff.
• Purchase of a range of goods. In the early stages, at least 500 kilograms of clothing should be purchased. Once demand is identified, this figure may change. For starters, the amount of 150 thousand rubles is enough.
• Advertising campaign. This stage rarely exceeds 15,000 rubles. However, if you want the fastest possible result, then you need to count on 20-25 thousand.
• Purchase of commercial equipment. The arrangement of the store will require about 100 thousand rubles.
• Communal payments. These services will take no more than 15,000 rubles.
• Payment of taxes. We should not forget about this item of expenses. The amount of tax contributions depends on the chosen system of taxation.

Based on the above indicators, we can conclude that it will take about 400 thousand rubles.

Business profitability

Every business has a certain amount of risk. In this case, the profit of the store will directly depend on advertising, the location of the store and the quality of the products. Therefore, it is very important to find a reliable and honest importer who will supply the necessary goods in a responsible manner. In Russia, such suppliers in most cases sort the goods themselves and sell the most worn out and unsuitable for sale items.

On average, the monthly profit of a second-hand store is from 70,000 rubles and can reach up to 150-200 thousand rubles. The profitability of the business has an indicator of 40%.

This business is ideal for aspiring entrepreneurs with no experience and with little financial capacity who want to achieve a stable income.

Second hand - things that were in use and sold again. On the shelves of Russian stores, goods pre-treated with disinfectant chemicals come from Europe and the Baltic countries. Second-hand trade is profitable - buyers go to the store who do not want to overpay for clothes of famous brands, and those who are not able to buy new things. To open a business, a detailed business plan is required, including financial calculations and information about possible risks. All this, as well as step-by-step instructions for starting a business, you will find in our article.

Features of the business of selling second-hand: is it profitable?

Selling secondhand is a profitable business. In Russia, 70% of the population are middle-income people, for whom buying a thing in a boutique or a branded store means a gap in the budget. They go to secondhand stores to save money.

The remaining 30% of the upper-middle-income population are also happy to visit second-hand stores in search of exclusive goods from famous manufacturers.

Second hand is a great option for those who do not want to overpay and love quality

Features of business in Russia are determined by the psychology of consumers who are embarrassed to buy used items. They are accustomed to wearing out their clothes “to the last” and consider second-hand clothes to be worthless rags that are embarrassing to wear. Therefore, a secondary goods store should be located in a residential area, out of sight of passers-by. In this case, the place must be passable. The ideal option is a quiet lane adjacent to a busy avenue.

The store should not be large - up to 10 kg of clothes per 1 sq. m, so that things can be conveniently sorted out. Experienced owners of second-hand stores advise not to hang the goods on hangers, but to lay them out on tables and shelves. They argue that having found a decent thing in a pile of others, the buyer will surely take it away, regretting the time spent searching.

There is a chance to “burn out” in business, but it can be minimized if at the planning stage we foresee the specifics of demand and the level of competition in the region, calculate financial costs and assess the market potential.

Which store to open in Russia

The first second-hand shops disgusted Russians - basements, worn clothes thrown into baskets in a shapeless heap, and the nasty smell of disinfectants repelled customers. Today, second-hand clothing sales are perceived differently. Buyers understand that it is better to buy a used original branded item than a new low-quality Chinese copy.

A quality item from a second-hand store is better than a cheap fake

Types of second-hand shops that can be opened in Russia:

• discount store with low prices;
• a boutique selling vintage wardrobe items;
• seasonal - for work during periods of peak demand;
• male, female or children's;
• wholesale warehouse selling clothes by weight;
• commission shop.

Boutiques and wholesale stores will be successful in cities with a population of over a million people, discounts - in the provinces and rural areas. Seasonal shops are optimally opened in resort areas.

Getting Started: Store Registration

Second hand, acting in accordance with the law, must be registered with the tax office. Register an individual entrepreneur or LLC by collecting the necessary documents and paying the state duty.

Table: required documents for registration of IP and LLC

After picking up the registration documents from the tax office, by the time the store opens, collect a set of papers:

• certificate of registration of an individual entrepreneur or LLC;
• trade permit;
• a lease agreement for premises or a certificate of ownership;
• expert opinion of the sanitary and epidemiological service (SES);
• goods accounting logs;
• certificates confirming the chemical treatment of things.

Work permits are issued by fire authorities and SES based on the results of examinations of the premises. Find out in advance the requirements of both authorities and prepare for scheduled inspections.

Choice of location and premises

Both a metropolis and a small village are suitable for placing a second-hand store - success depends on the location of the store. Rent a spacious room in a passable or residential area of ​​the city and install advertising structures - signs, banners, racks.

Attractive signage provides recognizability of second-hand

Requirements for a second-hand store:

• minimum area - 40 sq. m;
• availability of space for fitting booths;
• lack of grocery stores near (SanPin requirements);
• lack of competitors in the area

Shop floor equipment

Indoors, make cosmetic repairs in bright colors, equip racks and fitting rooms, fix mirrors on the walls. Install a ventilation and air conditioning system.

After repairing the premises, purchase equipment:

Second-hand goods are located along the walls and in baskets in the center of the hall. For shoes, install separate shelves with sides, and for accessories - showcases. Equip the seller's workplace - buy a cash register and a computer with an accounting program, set up a table for packing goods.

Prepare the store for inspections of the sanitary and epidemiological station - ensure the volume of drinking water is more than two liters, technical - more than 20 liters. Equip a room for rest and eating, purchase disinfectants for cleaning.

During operation, ventilate the room and do a daily wet cleaning so that a repulsive chemical smell does not accumulate.

How to choose a product and guess with quality

Second-hand clothes are conditionally divided into five categories by quality:

1. Eurostock - branded items with branded labels, not previously worn. They come from boutiques and fashion houses that did not manage to sell out their collections.
2. Cream - new clothes without tags, with no obvious signs of wear. At least 20% of "cream" - new things, often exclusive models.
3. Luxury or extra - a product with minimal wear, collected from the population.
4. The first, second and third grades are things that are significantly worn out. The kit may include clothes with stains and holes, as well as rags that are unsuitable for sale.
5. Original (mix) - unsorted bags with clothes and shoes from the previous categories.

Second hand mix class

For secondary sale, goods are collected in several ways:

• in stores - leftovers after sales;
• in families - by holding campaigns to collect clothes;
• among the population - by installing containers for collection near gas stations and supermarkets;
• in schools - organized among students.

Collection companies in Europe leave containers for families to collect clothes, then pick them up a week later

Collecting companies sort the items received:

• by country of origin - England, Germany and Canada are popular;
• by category and type of product - for example, women's items are cream or men's luxury trousers;
• according to the season - winter and summer clothes;
• specialized things - military, for sports and recreation.

An unsorted product is called a "mix", and it is possible to find the best quality items and accessories in it.

Shoes, bed linen and household items are only sorted by country of origin.

To buy a wholesale batch of second-hand to the store, think over the assortment and find "your" supplier. Companies specializing in the trade of branded products:

Verified suppliers offer customers bonuses and discounts that help strengthen trust and long-term cooperation. To conclude a supply agreement, you will need the following documents:

• OGRN and TIN with copies;
• copy of the passport;
• power of attorney (if necessary).

Upon receipt of the goods, ask the supplier for an invoice, waybill, sanitary and epidemiological conclusion and a certificate of disinfection of clothing, as well as a cash receipt.

Second hand is sold in bags that weigh about a hundred kilograms. Approximately 50% of the things in the bag are of good quality and only 10% are thrown away.

Rospotrebnadzor can, in a planned mode or upon a complaint from buyers, check second-hand goods for certificates and trade permits.

Pricing

When disassembling the bags received from the supplier, carefully inspect each item for scuffs, small holes, spots. Set individual or group prices depending on the class of goods and the purchase price. Include the following costs in your prices:

• for renting premises;
• to pay taxes;
• on the salaries of sellers;
• transport.

For products of well-known brands, the markup can be up to 500%, for middle-class items - up to 200%. Economy is sold almost at cost.

A common variant of the second-hand pricing policy is trading by weight, when the price is formed based on the cost of a kilogram of clothing.

Organize weekly sales and promotions, make discounts on seasonal products. Set a price reduction system, for example, by day of the week. On Monday, the item is sold without a discount, on Tuesday 10% is deducted from the price, on Wednesday - 20%, on Thursday - 30%, and so on until Sunday. In the middle of the week, update the assortment. Post the price reduction chart in a prominent place to distribute customer traffic. At the beginning of the week, lovers will come to "snatch" an exclusive thing, regardless of the cost, in the middle - the middle class, at the end - those who want to buy the leftovers cheaper. Don't be intimidated by "Sunday" customers. They are the key carrier of advertising - those who will tell their friends about the opportunity to make a bargain in your store.

Recruitment

Choose secondhand employees. For successful trading in a room up to 50 sq.m. Enough to hire two salesmen. A large area should be served by three to four people. Responsibilities of sellers include: merchandising, selling clothes, sorting new arrivals.

Vendors sort clothes by quality, discarding rags, then by gender, and finally by type - underwear, outerwear, blouses, skirts, etc.

Criteria for selecting employees of the trading floor:

• brand awareness;
• Experience with a cash register
• careful attitude to clothes, the ability to give things a marketable appearance.

In addition to the vendors, hire a security guard and a cleaning lady to maintain order in the premises. Order services from an accounting firm or engage a specialist on a contractual basis.

Establish a staffing and pay system.

Advertising strategy

Second hand is a specific business, but traditional marketing principles apply to it. During the advertising campaign, use the available resources:

• social media;
• outdoor structures;
• local newspapers and television;
• public bulletin boards.

Schedule promotional messages in such a way that you constantly remind potential customers about the store's work. Build a database of regular customers and find a way to get their contacts. For example, offer to fill out a questionnaire to receive a discount card. Send newsletters with great deals to your contact list.

Create a company information website with the possibility of online booking of goods. Post photos of products, add attractive descriptions, set prices. Update your stock regularly. Most likely, buyers will not dare to buy a thing online, but will come to the store to see it live. The site successfully solves the problem of attracting new customers via the Internet.

second hand financial plan

An example plan is shown in the tables below.

Starting investments (table)

Monthly costs (table)

Projected income and payback (table)

Possible risks

Aspiring entrepreneurs, when opening a second-hand store, make typical mistakes:

1. Purchase of "cream" or "extra" class clothes in the first batch. Without preliminary promotion of the store, expensive goods cannot be sold.
2. Incorrectly chosen location of the premises, renting a small trading floor in the basement.
3. Rent of retail space at a high price.
4. Illiterate work with the staff, as a result - theft. To avoid theft, it is enough to install a monitoring and video surveillance system.
5. Passion for promotions and sales. Stocks attract customers, but don't kill business by abusing low price trading.
6. No assortment updates.
7. Hiring squeamish employees.

Try to foresee the risks at the stage of developing a business plan, so as not to alienate customers from the first days of trading.

Video: the nuances and secrets of second-hand trading

When the labor market is calm and it is almost impossible to find a good job, the question arises of opening your own business. However, you should not believe the tempting offers that this is possible without your own capital invested - it will be required in any case. First of all, you need to decide on the finances that can be allocated for organizing a business, and, starting from this figure, look for a worthy occupation.

If an amount not exceeding several thousand dollars is available, you should pay attention to the business associated with the sale of second-hand clothes. This business does not require special expenses. The main expenditure part will be rent and salaries of sellers. However, like any business, the trade in this type of clothing has its pitfalls.

Preliminary preparation

First of all, you need to understand what second-hand stores sell. They sell clothes coming from Europe and America. As a rule, these are already used things. On the territory of these states, there are special points where you can rent or sell old things for a small amount. As a rule, after updating the wardrobe, people get rid of old things.

After collection, worn clothes are sent for processing, which takes place at high temperature and using various antibacterial agents. Heavily worn items are sent for recycling. Wearable items are sent to suppliers.

When choosing a product, the rule applies: the farther the country, the better the product. The highest quality clothing comes from England, and the closer the country is to Russia, the lower the quality of the goods supplied. Deliveries can be divided into two types with a different assortment: original and sorted.

Original

In this case, the supplier packs things after processing, without sorting them. The bag can contain both new things and rags. It all depends on the honesty of the seller. However, fashionable and exclusive pieces are often found in such parties. Bags can be from 50 to 200 kg;

Sorting

Goods of this type after processing arrive at sorting points. When purchasing sorted things, their purpose is known in advance. This makes the task easier if you know what assortment is needed. In this case, the goods are usually packed in 30 kg bags. Things are sorted into different categories:

• Seasonal;
• age;
• Quality;
• gender;
• Typical.

To begin with, it is better to choose a mixed form of trading. You need to decide which product will be most in demand at your outlet, and already in the course of work, adjust the assortment.
When determining the quantity of goods, you can start from the size of the store. Approximately 20 kg per m2 of room area is needed. For starters, it's better to take more of the original. And, of course, it should be noted that every week you need to update the product.

• Glavstockekondtorg;
• Mix Europe;
• Holland trading house.

You can independently reach foreign partners - a trip to the Baltics would be optimal. Perhaps this method will be somewhat cheaper, but you should always remember that the end result will depend on the integrity of the supplier.

In any case, in the initial phase, until the relationship with the seller is established, it is necessary to carefully check all the delivered goods. It is better to pay after receiving.

Necessary package of documents for opening a store

After preliminary research, you can proceed to the official registration of your work activity. To do this, you need to register as an individual entrepreneur and register with the tax office.

At the same time, it is necessary to determine the taxation system. For clothing stores, two systems are most acceptable, from which you need to choose the best one for yourself:

• USN. Simplified taxation system, which involves the payment of only one tax for an individual entrepreneur. It can be an interest rate on income or on the difference between income and expenses;
• ENVD. A single tax on imputed income is applicable for certain activities. It is taken from the estimated income and does not depend on the revenue.

To determine the system, you need to work out the structure of your business in detail. The economic feasibility of the chosen system depends on each nuance of the activity. To make the right decision, it is best to contact the experts. They can also help with paperwork.

At the next stage, you need to find a room for the store, and conclude a lease agreement. Obtaining permits for trade and operation of the store, completes the process of registration of basic documents.

However, the specifics of trading in second-hand goods requires additional documents:

• The conclusion of a sanitary and epidemic station for the premises of the store, as well as it is required to conclude contracts for disinfection and deratization;
• Rospotrebnadzor permission;
• Program of sanitary and industrial control;
• Agreement for the export of solid waste.

It must be remembered that any violation of financial or environmental requirements will entail big money problems. Therefore, the paperwork should be treated very carefully.

The choice of premises for trade

You need to start by choosing a trading area. The store does not have to be located on the main streets. Dormitory areas are perfect, where the entire population is mainly concentrated. It should also be remembered that it is forbidden to open second-hand shops in the same area as groceries.

When choosing a room, you need to pay attention to how many people pass near it during the day, whether there are bus stops nearby. Some people are embarrassed to visit such stores, so some distance from crowded places can attract additional customers. But at the same time, signs are installed that attract attention and indicate the way.

The room does not require special refinement. You can make an ordinary cosmetic repair. Of the equipment, first of all, you will need tubes that are attached to the walls. Hangers with clothes are hung on them. At least two fitting rooms are required. You also need a counter and a cash register. With a large assortment, shelves and racks may be needed.

When choosing a room, you should not stop at areas less than 40 m². A small store area will make the business unprofitable. For a large turnover, it is necessary to have a large amount of cheap goods - only this will contribute to a good profit.

Selection of staff in the store

It is best to start this business as a family business. In this case, there will be no need for hired employees. One person can deal with deliveries and accounting. And the second is to be in the store and sell goods. When expanding the business, you can attract relatives. In this case, it is not necessary to control the sellers.

If it is necessary to select sellers, preference should be given to sociable people with experience in trading. At the same time, you should not refuse the probationary period in order to better know the business qualities of the applicant. If financial issues cause difficulties, it is better to invite an accountant.

Advertising company or how to attract customers?

It is also advisable to order business cards for the store and distribute them to customers. In addition, it is necessary to cover the nearest houses and distribute print advertising in mailboxes. With the expansion of the business and its successful development, you can connect the radio and the press.

To promote your business, it is good to create a page on the Internet or use social networks. In today's world, this is a very effective method.

Which one to buy? Our article will help you choose the most profitable option.

To open a clothing store, carefully study the article.

How to choose a seller? The job description described b will help you determine the rights and obligations of the parties.

Step-by-step instructions for opening a second-hand store

Consider the main stages and approximate costs when opening a second-hand store. All costs will depend on the region of residence, the taxation system, the method of paperwork and many other nuances. Preparation of all documentation. It's hard to give any numbers here.

It all depends on whether the documents will be drawn up independently or professionals will do it. In the first case, you can save a lot.

• Room rental. There are many factors that affect the cost of rent. On average, this is 50,000 rubles per month for a room of 50 m?;
• Equipment. These are one-time expenses, in the case of a second-hand store, there is no need for a large amount. Therefore, 50,000 rubles should be enough;
• Salary. When using hired labor, the cost of two salesmen per month will be approximately 50,000 rubles;
• Product. For the first purchase of goods, about 150,000 rubles are needed. For repeated purchases, a quarter of the initial amount is enough;
• The monthly revenue of such a store can be about 300,000 rubles. A second hand store can pay for itself within a year.

However, when opening a business, it should be remembered that all possible risks in doing business are borne by the owner. Therefore, the success of the undertaking will depend on:

• Professional skills of an entrepreneur;
• Business qualities of the store owner;
• Successful development of trade.
• The decision must be made on an individual basis after weighing the pros and cons.

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