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Open a tattoo parlor business plan. How to open a tattoo parlor

Capital investments: from 270,000 rubles

Payback period: from 24 months

The art of tattooing has been around for hundreds of years.

But only in recent decades the question how to open your own tattoo parlor, began to be interested in people far from this sphere.

After all, if earlier such services were provided mainly to creative people, musicians, non-formal people, now all categories of the population have a demand for them.

Even a modest office worker under a white shirt can hide large full-color tattoos.

And if there is a dispute, then there is a proposal.

Tattoos have become a kind of fashion accessories.

And in this fashion enterprising people can make money.

This article guide will tell you about it in detail.

Analysis of the current situation in the tattoo industry

In Russia, the sphere of tattoo services is gaining strength and becoming more extensive every year. Professionalism and skill levels are growing with demand.

And it’s no longer enough just to get a tattoo to stay afloat. They need to be done well.

The audience of salons is also changing. Instead of brutal male rockers, girls and even pensioners began to appear more often in front of the masters.

The level of solvency of customers has also changed. Now the majority is ready to pay above the average price, if they are sure that they will get the best quality, and all the documents at the salon are in order.

Although competition with home craftsmen still exists.

People who want to receive services as cheaply as possible, or even for free, will never be lost.

But it is worth noting that there are a number of craftsmen who work at home, but at the same time they do quality work.

Therefore, one should not forget about such competition.

A person from the outside may think that a tattoo parlor is unprofitable due to the fact that their audience is still limited.

And the place on the body for tattoos is not endless.

However, statistics claim that at least 10-15% of visitors return to salons for new tattoos if the working conditions and the master suit them.

We must not forget that at least 70-90% of the tattoo in the future will require correction, even after 7-10 years.

So in addition to those who do "from scratch", already "experienced" people will come to you.

Who is a potential visitor to tattoo parlors?

Interesting fact:
The most tattooed man in the world lives on the Isle of Skye in Scotland. 99.9% of the surface of his skin is covered with a tattoo that repeats the pattern of a leopard skin. The only parts of his body not covered by a tattoo were between his toes and inside his ears.

The main guide in how to open a tattoo parlor is the idea of \u200b\u200bthe main visitors.

After all, the opinion about those who usually get tattoos is very outdated.

Indeed, the passion for tattoos has become literally rampant and it is already more difficult to draw up a clear portrait of the average client of the tau salon.

If only because each service will have its own demand:

Permanent makeup is done by women aged 25-45.
At the same time, they are characterized by an average and above average level of prosperity.
Large tattoos are made mainly by men aged 27-45 with a high income (after all, a quality tattoo is expensive).
It is believed that men come to tattoo parlors more often.
It is, but women are not far behind.
Of the total number of clients, their "percentage" can reach 55-65.

How to open a tattoo parlor: choosing a room

The first thing to understand when choosing a room for a tattoo parlor is finding the right artists.

Clients are ready to go to a specific chosen master not just from different parts of the city.

And sometimes even from different parts of the country!

So it is the selection of personnel that sets the tone.

But this does not mean that it is enough to rent a shack on the outskirts and wait for profit.

In order for the tattoo parlor to attract people not only with the professionalism of the workers and, in general, you deserve only the best reputation, you should adhere to the following points:

it is advantageous to be located near places of active movement of human flows;
you need to choose the territory so that it is possible to hang a noticeable sign and install outdoor advertising nearby;
more comfort and trust of visitors deserves a tattoo parlor, consisting of more than one room - accommodation in the same hall and masters, and the administrator may be convenient for you, but still undignified;
visitors expect to see a more or less atmospheric institution, so collections of sketches on the walls, themed music and figurines will be an additional plus;
do not forget that a tattoo parlor is a place for the provision of services for which sterility and compliance with all sanitary and hygienic standards are important;
the rule of good form would be to equip a small area for guests - put a sofa, coffee table, hang a TV;
it is not necessary to chase for accommodation in the center, especially since rent on the outskirts is cheaper - but still the central part of the city is more prestigious and more convenient for most customers;
it is important to take into account the requirements for the most internal equipment in order to obtain permits - each master must have a certain area of \u200b\u200bthe workplace; you also need to have running water, sewerage, and the walls and floor are washable.

What do you need to open a tattoo parlor from advertising techniques?

Due to the rather active competition in the tattoo industry, it is imperative to launch an advertising campaign for a new establishment.

You should not save money on this, because the number of your customers and future success in general depend on the investment.

There are several options for promoting a tattoo parlor:

Creation of a high-quality website, as well as publics in popular social networks.

Especially good recognition of the "brand" is increased by publications on the Instagram page.
Bright and original photos of tattoos invariably attract attention.

Be sure to place information about the tattoo parlor in city directories and portals.

But at the same time, it is imperative to set the appropriate targeting, since most of the VK audience are schoolchildren (insolvent).

Do a good job and the flow of customers will gradually grow.

We are looking for employees to open a tattoo parlor

Of course, the main employee is a master tattoo artist.

The documents he needs are a health book and a certificate of completion of tattoo courses (optional). It often happens that the business organizer is a master.

In this case, it is enough to hire a few more assistants in the state:

The administrator receives calls, keeps records, meets guests.

In some salons, they also provide pre-consultation.
Some masters try to fulfill this role themselves.
But rarely will a client be happy if his tattoo artist is constantly distracted by calls.
And for the master himself, this is an extra discomfort.

The cleaner and security can be outsourced by the hour.

It makes sense to install an alarm in the salon, especially if you bought tattoo removal equipment.

How much does it cost to open your own tattoo parlor?

Opening a tattoo parlor is not the most affordable business.

Nevertheless, aspiring entrepreneurs have the opportunity to experiment with the scale of their business.

And if you start with a small project with one workplace of a tattoo artist, it is quite possible to get by with relatively small expenses.

How much start-up capital is needed to open a tattoo parlor?

How much money should I invest in a tattoo parlor monthly?

In addition to the contribution of funds to the opening of the salon, the owner needs to invest a certain amount in his business every month.

What additional services to introduce into your tattoo parlor?

The list of basic services of tattoo parlors includes the following procedures:

creation of new tattoos;
development of individual sketches;
cover-up and correction of old tattoos.

But this list can and should be supplemented with other services.

This will allow you to reach a wider audience, compensate for lost money during periods of "stagnation" and simply increase income.

The list of additional services is usually included in the interests of those people who come for tattoos - their tastes are about the same.

Which ones can you bring into your salon?

The most popular related direction for a tattoo parlor.
For this work, you need to hire a separate master who will have the appropriate education.

Removal of tattoos.

Also a popular direction, but not so common due to the high cost of equipment.
However, the service itself is in high demand.
And if you have the opportunity to buy a laser to remove a tattoo in your salon, you should do it.

Original hairstyles.

Visitors to tattoo parlors are often partial to unusual haircuts and other experiments with hair.
This may include weaving dreadlocks, afrokos, shaving temples, dyeing in extreme colors.

Often, tattoo parlors, whose name has become a separate brand, begin to sell products for tattoo artists.
It can be little things like needles and gloves, or it can be author's typewriters.
The range will depend entirely on the discretion of the owner.

If you could find a real professional in the tattoo industry in your salon, he can give lessons for everyone.
Each salon can set its own price.
But as a rule, the course costs a beginner $200-300.
However, training is also possible with subsequent employment in the same salon, and in this case, the conditions may differ.

His experience in starting and running a tattoo business

shares a young but already seasoned entrepreneur

in the next video:

Payback of a tattoo parlor

Some aspiring entrepreneurs do not expect the tattoo industry to have a distinct seasonality.

In many sources you will find information that in the summer there is a sharp increase in demand for small tattoos.

Actually it is not.

The growth in popularity for small tattoos in the hot season can only be observed if we are talking about henna painting.

But usually for such an occupation they set up a workplace for one master right in the middle of the embankments or beaches of resort towns.

For normal and serious tattoo parlors, the situation is different.

You need to know that the total number of tattoos made after the beginning to the middle of May will begin to decline. And even more so, the demand for large tattoos will fall.

There are several reasons for this.

The most basic is the need to hide a fresh tattoo from the sun, baths, pools, the sea, and even increased sweating for 7-10 days.

As you know, in the summer it is almost impossible to do this.

A smart entrepreneur will definitely take this into account and find how to compensate for the downtime.

Sometimes you need to put more emphasis on additional services.

And in some situations, it even makes sense to arrange a long vacation.

At this time, masters can take courses to improve their skills, travel to tattoo festivals to advertise their salon, and so on.

Taking into account all the factors that are interested in how to open a tattoo parlor, the question of the payback and profitability of the project is worrying.

Statistically, the enterprise will pay for itself in 2-3 years.

The level of profitability in this case reaches 30%.

A tattoo parlor is not an area that gives instant profit. But in general, this business is considered profitable.

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Officially, salons where tattoos are made are equated to ordinary treatment rooms. This means that, on the one hand, creating such a business is not so difficult - the main thing is to comply with basic sanitary requirements, but on the other hand, this area of \u200b\u200bactivity will require a special approach. And before deciding how to open a tattoo parlor, an entrepreneur will have to take into account a lot of serious aspects.

How to start a tattoo business?

First of all, you need to decide on the concept of the enterprise (for a start, a regular IP is registered). It can work like:

shop - the owner will simply sell consumables and equipment for making tattoos
school - master classes and lessons for beginners will be held in the salon
a direct tattoo parlor that will offer drawings on the skin

The latter option may also involve the provision of other services. But regardless of how many there will be, each employee will have to receive a sanitary book, and it will be necessary to start work from receiving it. The presence of a medical education in this situation is not required.

The next step is skill training (if this has not been done before), after which it will be possible to select a room for the office. It should be located where the target audience can easily find it, and the service itself will be in demand. The best option is to open a tattoo parlor in a resort town, in places where tourists gather. You can also find a room near universities, major entertainment and shopping centers, on a pedestrian street for walking.

The office can be small: a tattoo business can be built in one small room, where 1-2 tattoo artists can work. You can also place all the equipment there, put a couch or sofa for the client, and place the necessary equipment. The ideal option is to rent a former dental office: you won’t have to do too serious repairs there, and everything you need (including communications) will already be at hand. Regardless of which place is chosen, the opening of the office will need to be coordinated with the SES - only she can give the green light to start work.

How much does it cost to open a tattoo parlor?

When creating such an enterprise, it is important to take care of both spending on suitable premises (renting it can cost from 20 thousand rubles a month) and equipment costs. The success of the work will depend on the quality of the latter. In general, it is important to allocate funds for:

A tattoo machine - the so-called pistol, which costs from 15 thousand rubles (the simplest, but not very high-quality options) to 240 thousand (foreign analogues of very high accuracy and quality, British cars are ideal)
Flash sets with sketches - one will cost from 30 thousand rubles (they are especially important for those who cannot draw, but want to offer clients high-quality images on the body)
A set of needles - 100 pieces will cost 600 rubles
A set of paints - one tube of paint will cost 750 rubles

Also, about 50 thousand (minimum) will have to be spent on furniture - tables for craftsmen, a couch or sofa for clients, various cabinets and racks for storing inventory. And, of course, a tattoo business will not do without a good repair in the room - it will cost at least 80 thousand rubles. Monthly utility bills will cost 10-20 thousand. Another 25 thousand rubles will need to be allocated monthly for the salary of one master.

As for profit, the calculations are carried out ... in cigarette packs! Drawing a picture on a skin area equal to one pack usually costs 8-10 thousand rubles. This is the minimum amount that each client leaves in the salon, but most often his expenses are higher. Tattoos are different, and complex designs are more expensive. Serving up to 10 clients a day, a businessman will be able to earn from 100 thousand rubles, and such profit will be enough to work only in the warm season and rest in the winter (usually the tattoo business is considered seasonal, and subsides in the cold months).

If the entrepreneur wants to earn extra money, he can offer courses for masters (from 80 thousand rubles for training). Also, not getting tattoos can bring profit, but their reduction! One square centimeter of bleached skin will cost the customer 5-8 thousand rubles. True, in order to offer such a service, you will have to make additional investments - a laser tattoo reduction device will cost from 1.5 million rubles.

However, no matter how much it costs to open a tattoo parlor, the optimal payback period is 2 years. During this time, the entrepreneur not only covers all expenses, but also manages to prove himself excellently, after which he can develop the business and even open its branches in other regions or other settlements.

Body tattooing can be a very lucrative business. However, it has a number of significant features that do not allow anyone to do this business. The appearance of the desire to create tattoos on a paid basis does not mean anything. You have to deal with real people. If a novice artist has no experience, then rather unpleasant consequences can await him when he meets his first client.

You should be aware of the full responsibility. An unsuccessful tattoo is not so easy to score with another, and each tattoo removal, even with the most modern methods, changes the structure of the skin. Therefore, you can think about transferring your passion to a commercial track only after gaining some experience. Buying it is not so easy. It is unlikely that someone will entrust their body to a beginner. You will have to look for the appropriate companies and be a member of certain teams. No need to hope that even the most devoted friends will become the first customers.

The second feature is that tattooing in Russia has already become an official activity that requires licensing. Therefore, all tattoo parlors in our country work as a kind of treatment rooms.

Registering a legal entity

If no difficulties stop you, then you can think about what you need to open a tattoo parlor, in particular about registering a legal entity. It is equally appropriate to register an LLC or an individual entrepreneur. At this point, you need to take a very balanced approach to the issues of the upcoming practice. It will be necessary to license the activity in any case, except for this, for the main types of services, You will also need a medical degree. It should be held by the manager and practitioners.

For tattooing, it is enough to have a secondary medical education, but the procedure can be carried out only after examination by a cosmetologist or dermatologist. If he is not on the staff of the company, then the license may be refused. IP enjoys a small indulgence. It is enough to refer those who wish to a practicing doctor and apply tattoos after the clients bring a certificate stating that the specialist has not identified any contraindications.

What is the maximum probation period?

All other registration steps will be exactly the same as those that businessmen do when organizing any medical office or salon. You will have to open a bank account, create and register a seal in the MCI, issue forms and cash registers at the tax office.

When choosing OKVED codes, do not forget that the commercial success of the future enterprise largely depends on an integrated approach. It is quite possible that the ability not only to apply tattoos, but also to sell some goods, for example, fashion ones, will come in handy.

What documents are needed?

To carry out practical activities, you will need:

documents confirming the registration of a legal entity;
permission from Rospotrebnadzor;
documents from the local administration, SES and the Ministry of Emergency Situations confirming the possibility of tattooing in the premises chosen by the entrepreneur, as well as documents on the lease of real estate;
production control plan;
medical license.

The last document in Russia is issued by Roszdravnadzor, where you need to apply and attach a package of necessary documents to it. The license is issued within 45 days from the date of application.

We should not forget that all employees must receive medical books and undergo examinations in accordance with the regulations established for the personnel of all treatment and beauty rooms.

Choose a room

Tattooing is a special business. You should not go the same way as they go when creating offices of dentists or narcologists. The closer your salon will be to any establishments that provide some kind of similar services, the better. Spas, fitness centers and even ordinary hairdressers are great.

Typically, tattoo parlors are located in rooms with a total area of only 30-40 square meters. This is quite enough to accommodate everything you need.

The room must have all the infrastructure and have connections to all necessary communications. Otherwise, it will not be possible to obtain permission from the SES, which will be required to start work.

Purchase of equipment and start of activity

The tattoo parlor can provide the following services:

tattooing;
tattoo removal;
piercing and various decorative body modifications;
sales of related products.

To open a tattoo parlor, it is enough to collect about 300 thousand rubles. About 60-80 thousand will be spent on the purchase of equipment, the rest on the rental of premises, the purchase of furniture and similar expenses. It is quite possible that in Moscow this amount will not work, but in an average regional city it is quite realistic. It should also be taken into account that consumable prices can be quite high. One set of needles can cost 600-700 rubles. Tube of paint - around 800, and for a package of flash sets (sketches of tattoos) you may need to pay about 30 thousand rubles.

The only good news is that investments are justified quickly enough. Usually one visit to the salon costs the client in an amount that starts at 3-4 thousand rubles. With an increase in the area of the tattoo and the need to perform some kind of exclusive work, the client's costs increase significantly.

The only question is how to get the very first visitors. In addition to locating the salon in places with high traffic of people who may be eager to get a tattoo, advertising also helps. It is especially relevant in the first months of work, when you still do not have to rely on word of mouth. And this means that in addition to the start-up capital mentioned above, you need to add an investment in the profitable positioning of your business.

Practice Features

An employee of a tattoo and piercing salon is a person who operates at the intersection of two areas: fine arts and medicine. So, most of the courses and trainings for improving skills provide that you need to be able to draw in order to apply tattoos.

By the way, in this case, you can save quite a lot. No need to buy ready-made sketches. And the business itself is much more successful, because it is possible to realize the original desires of customers. State supervisory and control authorities are primarily interested in the medical component process.

It is possible to speak of serious commercial prosperity only if a balance is maintained between the practice of cosmetology and the special fine arts. Usually the income of a small tattoo parlor or a private specialist starts from 3-4 thousand dollars. Over time, this figure increases significantly.

We should not just forget that attempts to circumvent some government requirements or non-compliance with sanitary standards can lead to huge fines, confiscation of the production base and loss of one's place in the market.

One of the types of services - tattoo removal - is discussed in the video below.

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Tattoo art is one of the most ancient on Earth. He is about 30 thousand years old.

That is, as soon as a person he learned to walk straight and create elementary tools, immediately began to paint his body.

But tattoos have never been just decoration. They denoted belonging to any nation, ethnic or social group, caste, profession.

Tattoos protected from evil spirits, brought good luck, spoke of love, demonstrated achievements, warned of danger. Drawings on the body were very popular among the pagans. But in Christianity, tattoos are prohibited - it is believed that they disfigure the perfect body created by the Creator. It was decided to devote this review to the question of how to open a tattoo parlor.

The popularity of wearable images in the modern world

The states are now mostly secular, and the population is not particularly religious. Tattoo fashion is back. Both young people and mature people decorate the body with drawings. Various flowers, butterflies, names of loved ones, as well as ancient magical signs, Chinese characters are applied to the skin. Tattooing is no longer just part of prison culture.

She was no longer called "tatted". There were many "freelance artists", specialists in tattooing. And of course, aspiring entrepreneurs are thinking about opening a modern salon that would specialize in applying wearable images. So, how to open a tattoo parlor?

Where is the best place to open your own salon?

As a rule, tattoo parlors open at fitness centers, hairdressers, beauty parlors. By type of activity, they are equated to treatment rooms. Here they can not only apply tattoos, but also do piercing, scarification, permanent makeup, sell equipment or conduct master classes.

What should be the room?

Before you open a tattoo parlor, you need to find a good location. The requirements for it are high: at least 12 sq. m for each workplace, a separate entrance, washable walls, floors and even ceilings (an analogy with the operating room), the presence of a utility room. This is the minimum, unless, of course, we are talking about an underground office for alternative youth.

The approach to the location is usual: convenient transport interchange, mandatory parking, high traffic of people. The advantage is the proximity to a metro station, a large shopping center, a market, etc. An interesting, noticeable sign and an overall presentable appearance are a must. It is easy to find out for yourself the cost of renting such a room in the city of interest.

Don't skimp on equipment.

How to open a tattoo parlor? Make sure you get all the necessary equipment. About 100 thousand rubles will be needed for the purchase of equipment: chairs, needles, paints, etc. You should not save on a device for laser reduction of tattoos. By refusing the tattoo information service, you can lose customers.

A very important element, without which it will not be possible to design a high-quality business plan for a tattoo parlor, is the presence of a computer on which the graphic part of this entrepreneurial idea will be stored. You will need to install the necessary software through which the drawings will be processed.

You also need a special chair. For a tattoo parlor, it plays an important role, since it is on it that the client will sit during the application of the image.

Who needs to be found?

For a high-quality design of a business plan for a tattoo parlor, you need to decide on hiring staff. The main resource for the salon is the master, the artist (that is what they consider themselves to be). Here you have to "hunt for heads." They will have to be lured away from competitors, searched among familiar lovers of tattoos and piercings. It is to the master that clients will go, even to a remote area of the city.

As a rule, the artist takes up to 50% of the cost of the order. That is, from the shaft, and not from net profit. This percentage can be differentiated. It may depend on whose client. Thus, the tattoo artist will be interested in not only bringing his clients to the salon, but also finding new ones.

Mandatory workplace certification

Do I need a license for a tattoo parlor? She is simply necessary. In addition, each workplace is subject to certification. It is necessary to issue medical books to employees. Most often, the tattoo master does not have a medical education.

This situation is contradictory. On the one hand, doctors do not know how to draw, and on the other hand, the artist deals with needles, blood, contraindications, complications, etc. Therefore, a certified physician in the state is required, at least to make clients calmer.

What documents are needed to open a tattoo parlor? First of all, you will need to register your business, choosing LLC as the legal form. You will also need to obtain permission to open a salon from Rospotrebnadzor, Pozhnadzor and the administration. You will need a rental document. Well, you can't do without a medical license. These are all the required documents for a tattoo parlor, which you will need to collect in any case.

Advertising activities for the promotion of the salon

When the equipment for the tattoo parlor is purchased, the documents are collected, then it is worthwhile to thoroughly engage in promotional activities. The main channel for promoting a tattoo parlor is word of mouth, which is also free. It will definitely work if customers are satisfied with the services of the salon.