Pereavtoobuvka or tire fitting business plan. Business plan for a tire shop What you need for a truck tire fitting

The tire fitting business is quite widely developed in the Russian market. But for the most part, it has an illegal or semi-legal character. Since there is no objective data on the accounting of such enterprises, it is difficult to give an exact figure and areas of greatest location. It is presumably known that there are at least 20,000 enterprises in Russia. These factors suggest that this business has significant financial risks. However, in order to find out if a startup in this type of activity will be promising, it is necessary to conduct a detailed analysis of the industry and perform financial calculations.

Key Features of a Tire Shop Business Plan

The business plan was developed on the basis of objective data on the state of this market sector. The purpose of the plan is to assess the economic efficiency of the project to create an enterprise providing tire fitting services. The document can be used to provide a potential investor or lender. When making calculations, all possible risks that may affect the final profit should be taken into account.

The project provides for a plan to create an enterprise that provides wheel and tire replacement services, wheel balancing. The estimated duration of the project is 2 years. During this period, the organization must reach the level of self-sufficiency and take a competitive place in the market.

The main goals of the project:

• – provision of services that will meet the needs of the target audience in tire service;
• - creation of a profitable enterprise on a legal basis;
• - Obtaining a stable income.

Among the main advantages of opening your own tire shop are low start-up costs and no need for special licensing.

The main financial aspects of a wheel and tire fitting business are as follows:

• - a commercial loan in the amount of 5,696,000 rubles for a period of 2 years will be used to finance the project. The total cost of the project will be estimated at the same amount, taking into account possible additional costs;
• — the interest rate on the loan is 16%, while in the future there is the possibility of lowering the rate;
• - Payments on the loan will start from the first month of the company's operation. At the same time, the total amount of interest paid, which will amount to the investor's income, is from 416 thousand rubles;
• — the total economic effect from the implementation of the tire shop project is 31.5 million rubles.

The listed indicators can be changed depending on the characteristics of a particular enterprise, territorial characteristics and possible crisis phenomena.

The basics of a tire fitting business plan - in the video:

Tire fitting as a type of business

Before opening a workshop in a certain area, you need to carefully study the market. It should be noted that among the officially existing workshops there are many that have long had their permanent clientele and reputation. Tire fitting often becomes a family business. Many entrepreneurs start this activity on their own and only with further expansion of the business and an increase in the number of work orders take on additional employees.

The success of the company will depend on the competent organization of its work, the quality of work and success in advertising. And in order to quickly establish work, it is necessary to immediately properly organize the process.

To achieve a high level of earnings, the list of services of a tire shop should be wider than just the replacement of tires and wheels.

The following services will be in demand:

• — balancing;
• — dismantling, dismantling of wheels;
• — elimination of damages (punctures, cuts);
• — elimination of disk defects;

When planning to expand the list of services, it is worth considering your capabilities, including the amount of free time and a sufficient number of specialists. If the client is offered more services than the enterprise can handle, this may negatively affect the reputation of the enterprise. The same applies to low-paid types of work: it is better to include services in the price that allow you to get a higher income. So, workshops that specialize in rolling and straightening disks and more complex work earn the best money. Among the most demanded and well-paid types of work is the elimination of complex side cuts.

In connection with the increase in the quality level of the representatives of the target audience, the equipment of a cafe or a snack bar on the territory of the workshop will bring significant benefits. In this case, the cost of the business will increase, but in the long term the income will be higher. Workshop services will be more in demand if a wider price list is offered to customers. For example, it is desirable to develop a flexible system of discounts, provide a home visit service to the client, and some other additional offers.

Stages of opening a tire shop

Each stage of organizing and starting a tire business must be planned in accordance with specific deadlines, so you can calculate in advance when the company will reach the level of self-sufficiency and when you can expect to receive a stable profit. With regard to the timing of the organization of the workshop, the stages are as follows:

Stages	Execution conditions	Deadlines
Project start		1 - 2 year
	1 month project	First 30 banking days
Obtaining credit funds	The presence of a mandatory package of documents	1 month
Entering into the state register, registration with administrative and tax authorities	Concluded investment agreement	From 1 to 30 calendar days
Location selection, preparation of documentation	Preliminary work	1 month
Purchase of equipment	Conclusion of an investment agreement	Up to 30 calendar days
Equipment installation	Receipt of investment funds	Up to 30 calendar days
Hiring	Production activity	Up to 30 calendar days
Training	End of the stage of organization of the production process	Up to 30 days
Marketing Campaign	30 calendar days	Up to 360 calendar days
End of the project		12 – 24 months

These stages are calculated in general for 24 months, it is worth considering in more detail. After the main features of the domestic tire market have been studied, one should start preparing registration documents and formalizing the chosen form of business activity.

How to start opening a tire shop - in the video:

Registration

Since the tire shop is not a business that requires compulsory licensing, you can immediately start registering without additional paperwork. In this case, individual entrepreneurship, or IP, is suitable. This form allows you to set up a business from scratch within a few days simply on the basis of a completed application form and payment of a standard state fee.

When filling out an application for registration of an individual entrepreneur, you have to choose the appropriate code according to the OKVED classifier. If the range of activities is not too wide, this can be only one code (45.20 "Maintenance and repair of motor vehicles"). But with a wider range of activities, it may be necessary to provide several different or related codes at once. Including if it is planned to open a public catering point at the workshop, be sure to mark this type of activity during registration.

From the possible forms of taxation, it is worth choosing the simplified tax system. A simplified system allows you to spend a minimum of money and time for regular reporting with a minimum package of documents.

In the future, if the tire shop expands its activities to a network scale or if there are several founders at once, it is preferable to immediately register a legal entity (usually an LLC). True, an LLC is a more complex and costly form that requires more thorough documentary preparation: the creation of a legal entity provides for an extensive package of constituent documents.

Even the simplest form of IP involves the mandatory receipt of a number of permits that confirm compliance with plumbing and fire safety standards. First of all, this is the conclusion of Rospotrebnadzor that the production facility complies with existing standards, the permission of the same service on the basis of a previously issued conclusion, the permission of the fire inspectorate. It is obligatory to have concluded contracts for the removal and disposal of waste, cleaning of overalls, maintenance of air conditioning and ventilation systems, and a number of others. Details on the rules for registering an enterprise can be found in the text of Federal Law No. 129 ().

Beforehand, you should familiarize yourself with the special provision:

Additionally, you need to study the regulatory documents:

Placeslocation and room

There are a lot of tire shops, so finding a good place to open one can be difficult. This service sector speaks for itself - it is better to place it closer to the target audience, that is, transport of any kind. It is preferable to open a tire shop near auto repair shops, gas stations, and busy highways. Another good place is a densely populated sleeping area. You can determine it by a large number of garages or cars parked in the yards. It is only important to place the workshop far enough from residential buildings.

Since the market for services in this area is quite active, it is not easy to do this: advantageous places are occupied by numerous competitors who have earned a reputation and a constant stream of customers.

Feel free to open your own tire shop near major highways, as there is always a lot of work there, while respecting your competitor and being as far away from him as possible.

One of the geographically advantageous places is the outskirts of the city with a large number of garages. If the new enterprise provides quality services with a pricing policy that is beneficial for customers, the target audience will be recruited within a few months.

Another option for selecting a territorial location is to study a map of enterprises of this kind in your city and find areas that are not covered much by tire shops. If there is a lack of this service in the chosen place, then the only thing that the entrepreneur needs to take care of is the quality of the work performed by him. In any case, the opening of a particular outlet will be subject to a detailed study of the state of the market.

Any non-residential building is suitable for a tire shop. But it must be fit for the job. Rent for an average of 350 rubles. per sq. m, but the price range for renting premises can be very wide: it depends on the area and technical equipment of the building, its geographical location and some other factors. Usually, at the opening stage, a room of 50 square meters is sufficient. m. But if in the first years it is planned to expand the business, it is better to immediately rent a more spacious room.

As for the building itself, it can even be a garage or any permanent structure. You can rent a ready-made workshop in which you can work from the first day. But it will cost much more.

The selection and preparation of the premises will be determined by the specific types of work that will be carried out in it.

Equipment

A tire shop is a business directly related to technology. Therefore, the entrepreneur must provide it with all the necessary equipment for smooth operation. Downtime is not acceptable here, you can not lose a client, and, moreover, you can earn a bad reputation due to the lack of necessary materials. Therefore, they are engaged in the selection and purchase of equipment long before the direct opening of the company.

The main list of equipment includes the following mandatory set:

• Tire changer,
• jacks,
• compressor,
• bath for checking wheels,
• balancing machine,
• vulcanizer,
• assorted wrenches,
• tool kits and consumables in the required quantity.

There are two types of tire changers: semi-automatic and automatic. An automatic machine is about twice as expensive, which means that it does not always make sense to spend money on it at the start. Such expensive equipment should be purchased if a large flow of customers is expected, since its cost is 45-50 thousand rubles. Balancing machines also come in two types. At the initial stage of business development, a semi-automatic device is preferable, since it has a lower cost. The price of this equipment is approximately equal to the cost of a tire changer. On average, the purchase of all equipment will require 200 thousand rubles. More detailed information on expenses, including the cost of equipment and tools, is in the financial part of the plan.

To save time, you can use the services of a campaign that deals with the purchase of equipment and specialized equipment for production facilities. This service will be an additional cost item, but will allow you to quickly and professionally equip the workshop with everything you need.

When purchasing equipment, attention should be paid to compliance with quality standards. A vehicle for field work will also be required. It could be a used van with the size and power to handle all future orders.

Marketing. Advertising

A marketing campaign should begin with a study of the chosen industry, its current state and prospects. The main negative factor for the current market was the crisis of 2013-2014. Then, due to international economic and social events, the country's automobile market lost most of its power. Private individuals practically did not purchase cars or minimized their use, saving on maintenance as well. Since 2015, the situation has somewhat improved and at the present moment the automotive market has reached its pre-crisis level. The outlook for 2019 is very optimistic: thanks to the crisis, many non-competitive organizations ceased to exist, giving way to this market sector to modern and technically more modern enterprises. This trend is explained, in particular, by the ever-increasing demands of the target audience.

When developing a marketing campaign, it is necessary to take into account such a feature of this market sector as seasonality. The greatest peak of work of tire fitters falls on 2 main periods. The first is the end of autumn, when motorists change summer tires for winter ones, and spring, when they make a reverse replacement. The rest of the time the workshops are provided with work from time to time. During such periods, it is necessary to activate the advertising campaign and offer all kinds of attractive conditions, including discounts and bonuses.

An important role in attracting customers is played by the correct advertising of their services: a sign and signs along the road about a nearby tire repair shop. The sign must contain detailed information about all services provided. This feature effectively attracts customers.

One of the disadvantages of the tire business is its instability and difficulty in forecasting. Therefore, it is necessary to attract potential customers as much as possible both during peak and relatively calm periods. In order to take a favorable place in the market, it is necessary to find out which services are most in demand and which customer requirements are not fully satisfied by existing enterprises.

Of course, in order to take a leading position in the market and ensure constant demand, it is necessary to convince the target audience that they can get the service they are interested in quickly, efficiently and profitably only by contacting this organization. This requires good advertising.

The main and most effective advertising methods will be the following:

When choosing auto repair shops, car owners often listen to the opinions of other motorists. Therefore, verbal advertising, positive reviews and recommendations work quite effectively here.

Taking into account the main marketing features, it is possible to draw a conclusion about the prospects of the chosen type of business by analyzing specific figures. So, with an approximate population of 146 million or more, the current number of officially registered workshops exceeds 2.5 thousand. After conducting a study of the balance of supply and demand in this market segment, we can conclude that in the future it is possible to open more than 380 new organizations. The approximate level of industry growth is 15-20% annually. Now this figure is at the level of 18% per year.

Financial part

During the first month and year of work, the following main types of expenses are expected:

Item of expenses	1 month, rub.	1 year	One-time expenses	Total per year
Purchase or rental of premises (from 18 sq.m)			2 300 000	2 300 000
Purchase of equipment			1 373 300	1 373 300
Buying a car			1 200 000	1 200 000
Advertising expenses	45 000	540 000		540 000
Wage	290 290	3 483 500		3 483 500
taxes	87 300	1 050 000		1 050 000
Unexpected expenses			487 400	487 400
Total	335 300	4 023 500	5 360 610	9 384 100

An obligatory part of the expenditure part of the business is tax reporting and payment of the due part of the earned funds. The list of tax payments for a tire shop is standard:

The profitable part of the financial plan is determined in several stages. First, the average pricing policy in the industry is analyzed, then, taking into account these indicators and the pre-calculated cost of a business organization, a specific price list is compiled. The main prices for the services of a tire shop are as follows:

Service	R 12-14	R15	R16	R17	R18	R19	R20	R21	R22
Complex for 4 wheels (removal, dismantling/mounting, balancing, installation)	1 400	1 600	1 900	2 200	2 500	3 000	3 300	3 600	4 000
Complex for 1 wheel	350	400	500	550	650	750	850	900	1000
Complex for 4 wheels (dismantling/mounting, balancing)	850	1 000	1 100	1 300	1 500	1 700	1 900	2 100	2 300
Complex for 4 wheels (mounting, balancing)	750	900	1 000	1 200	1 400	1 650	1 800	1 900	2 100
Complex for 4 wheels (dismantling)	300	350	400	500	550	650	700	750	800
Complex for 4 wheels (installation)	300	350	400	500	550	650	700	750	800
Complex for 4 wheels (balancing)	450	550	600	700	850	1 000	1 100	1 200	1 300
Complex for 4 wheels (removal, installation)	400	400	500	600	650	750	800	900	1 000
Tire mounting	100	100	100	150	150	200	200	200	250
Tire removal	100	100	100	150	150	200	200	200	250
Balancing	150	150	150	200	200	300	300	300	350
Removing and installing a wheel on a car	100	100	150	150	200	200	200	250	250

1. — analysis of consumer demand for services in the relevant sector;
2. – the results of studying the market for the provision of tire fitting services;
3. — general conclusions regarding the state of the market.

At the same time, the lowest profitability threshold will be taken into account, which will allow to take into account all unforeseen expenses and unplanned situations.

Taking into account the main stages of opening and developing a business, you can draw up the following plan for the volume of services provided:

Tire workshop business plan: risks

There are several important risks that can slow down the development of an enterprise or even reduce all the efforts of its creators to zero and lead to closure.

The most important are the following:

1. - significant competition, increasing in the conditions of active market development;
2. — high requirements for the quality of services provided;
3. - relative dependence on the season: the boom in the services of tire companies is observed mainly in spring and autumn. The rest of the time, in order to fully ensure an uninterrupted flow of customers, you need to pay considerable attention to advertising services;
4. — a significant level of investment capitalization. The purchase of equipment to equip the workshop requires considerable investment. Therefore, in the first months, profits will go to a greater extent to compensate for start-up costs.

Non-competitiveness most often hinders the success of enterprises in this area. Potential customers are very demanding about the maintenance of their vehicles, so they are ready to pay more or choose geographically distant services in order to get a quality result. That is why, when creating your own business, be sure to rely primarily on the high quality of services.

After conducting a comprehensive study of the tire fitting industry and the prospects for creating your own enterprise in this industry, we can come to several conclusions. First of all, due to the constant increase in the number of car owners in the country, the target audience is steadily expanding, which contributes to an increase in demand for tire fitting and related services. The success of the new enterprise will depend on several important factors - the quality of equipment and the materials and equipment used, the professionalism of specialists and the literacy of methods for attracting customers. If the basic requirements are met, the break-even point of the enterprise will begin approximately from the 4th billing month. The company will reach a stable profitable level by the end of the second year of operation. The founder of a business must not only prepare sufficient financial and material and technical base for setting up a workshop from scratch, but also show sufficient attention to detail and specialized knowledge.

The basics of a tire fitting business plan - in the video:

Initial investment in the project - 1 100 450 rubles.

Time to break even - 2 months.

Payback period of the project - 4 months.

2. Description of the business, product or service

The number of cars on Russian roads is growing rapidly every day. And due to the contrast of the weather and a large number of broken roads, each car needs replacement tires, pads, as well as wheel balancing. Therefore, as long as the automotive market grows, the demand for tire shop services will also increase.

Since we live in an age of high technology, and information is the main resource, opening a tire service becomes possible even for a novice entrepreneur who learns the basics of car service. The main thing is to determine the main factors for the success of this type of business, competently organize the process of providing services, assemble a team of professionals and make a cash flow forecast before the payback period of the project.

First you need to determine what services the tire shop will provide. This business plan considers the opening of a stationary tire fitting. In this case, the entire list of services related to the operation of the wheels is provided at the location of the workshop. However, as the business develops and the base of regular customers is formed, it will be possible to consider the possibility of developing the direction of mobile tire fitting. In fact, this is a traveling car repair shop that provides services in a place convenient for the client (including right on the road).

In addition, tire fitting is classified according to the type of vehicles serviced: cars, trucks, exclusive (usually expensive sports cars). You need to start a business with the maintenance of cars.

The list of main services provided by the tire shop includes: removal and installation of the wheel, removal of the tire from the disk, installation and balancing of wheels, cold and hot repair of tires and tubes.

Reception of cars is carried out by appointment or on a first-come, first-served basis. Two masters are constantly working, which allows us to quickly serve a large flow of motorists.

This type of business has a pronounced seasonality: November-December, as well as March-April are periods of excitement, because. All motorists change tires. During these months, the revenue from one point can be up to 700,000 per month, since from 15 to 25 cars are serviced daily. However, in other months, demand may drop to 4-5 people per day, i.e. revenue per month will be about 100,000 per month.

To ensure a constant flow of customers, the company is constantly improving in the areas of service, marketing, and optimal pricing.

3. Description of the market

The target audience of the project can be considered according to the following main parameters:

Vehicle type. When the project is launched, the main customers are the owners of cars. In the future, you can consider the maintenance of trucks.

Territorial proximity. If you have a tire service in a residential area, then the target audience will consist of residents of these areas. If the tire service is located on a busy highway, then the customers are passing cars. Moreover, the more often the route of a car enthusiast passes through a tire shop, the more likely it is that he will turn into a regular customer.

Gender and age of the client. More than 60% of clients are men in the economically active age from 20 to 45 years.

In a city with a population of more than 1,000,000 people, the number of tire shops can be over 600. However, among them, about 30% are workshops "in trailers" with a low level of service and a poor reputation. Customers visit such places only in case of emergency, when there are no proven workshops nearby. Approximately 25% of the market is occupied by the services of car dealerships and large car services, whose prices are higher than the market average. Consequently, only 50% of all companies operating on the market are direct competitors.

What does quality service include?

• Possibility of pre-registration by phone;
• Waiting room (water cooler + TV and internet);
• Convenient working hours: from 6.00 to 24.00 daily;
• Possibility to go to the night shift by appointment;
• Issuance of BSO for the services provided;
• The possibility of providing mobile tire fitting services (in the future).

As a rule, if the client liked the service and is satisfied with the location of the tire shop, then he will regularly service not only his car, but also the cars of other family members.

Location is the main and most significant competitive advantage. Since the list of tire fitting services is rather limited and does not require highly qualified workers, the client chooses a workshop according to the convenience of its location. As already noted, tire fitting should be located either in a densely populated residential area or on a highway with a large flow of cars.

The main criteria for choosing a room:

• residential quarter;
• proximity to transport interchange;
• visibility of the sign and premises from the side of a busy road;
• Proximity to a major gas station.

Thus, the client can use the services of tire fitting by appointment, at any convenient time (before / after work), as well as wait for his car in a comfortable environment.

4. Sales and Marketing

The main goal of marketing activities in this business area is to turn visitors into regular customers. And in order for a regular customer to serve not one, but several cars, you need to look for potential customers who have either a family car fleet or a working car fleet.

Marketing

Sales

As for sales, you need to start a database of regular customers and periodically call them with a reminder of the need to change tires, or with notification of current promotions and special offers.

In addition, the system for introducing bonus cards is very popular. With each purchase, the client will be credited with 2% bonuses, which he will be able to pay off next time in the same workshop. To do this, a computer with an appropriate purchase accounting program is installed in the workshop.

5. Production plan

The first thing you need to do to organize a business is to register as an individual entrepreneur. The registration procedure takes about a week. Taxation system - UTII. The tax is calculated based on the number of employees employed. The tax is paid quarterly. You will spend about 2,000 rubles on registration (when applying to a legal organization).

Room structure:

tire assembly workshop - 40 sq.m,

utility room - 9 sq.m,

bathroom - 6 sq.m,

waiting room - 10 sq.m.

Total - 65 sq.m.

From the point of view of the Sanitary and Epidemiological Station, tire fitting is one of the types of car service. Therefore, the requirements for the workshop are:

• the presence of a water supply;
• a separate room (outside residential buildings and public buildings);
• the presence of ventilation;
• explosion-proof lamps and electrical appliances;
• the presence of heating;
• the presence of at least one window;
• finishing floors and walls with moisture-resistant and explosion-proof materials;
• the presence of a bathroom and shower for staff.

Room rental - 45,000 rubles. Furnishing and finishing the premises will cost 200,000 rubles.

After finishing the finishing work, you should start buying equipment. You will need a tire changer, a balancing machine, jacks, a pneumatic roller, a compressor, etc. The total cost of equipment and consumables will be 400,000 rubles.

As for employees, at first all organizational work, as well as work with clients, must be performed by the head of the business. So you will receive feedback from customers as quickly as possible, establish a system for accounting for purchases, and be able to quickly eliminate all shortcomings. At the same time, two masters should be in the workshop every day: the shift supervisor and the foreman. The salary is completely piecework: the senior master receives 20% of the order, the master receives 15% of the order. The staff includes 4 employees (two per shift).

Installing a computer with full software, a phone, a TV, and a cooler will cost you 35,000 rubles.

6. Organizational structure

The staff is formed on the basis of the duties that must be performed for the full-fledged business.

At the initial stage, the manager can perform all the administrative and organizational part of the work. His responsibilities include developing a marketing strategy, communicating with clients, finding new opportunities for development and broad market coverage, establishing contacts with suppliers. In addition, it is he who pays the work of the masters, forms the staff, gives the order to work in the workshop, and monitors the order in which orders are fulfilled.

At that moment, when there are too many clients and one person will not be able to cope with all the responsibilities, a manager will enter the staff. In the future, two managers will work according to the following schedule: 2 working days after 2 days off. Their responsibilities will include:

• Maintaining a customer record system;
• Work with clients by phone and in a stationary mode;
• Formation of a recording album for each master;
• Calculation of clients and BSO statement.

The manager's salary is formed from two parts: fixed and percentage. A stable salary is 10,000 rubles per month and 5% of the amount of orders for all shifts in the work of this manager.

Work in the workshop is performed by craftsmen. Two people work simultaneously in a shift: a senior foreman and a foreman. Any application first goes to the senior foreman, who decides to delegate certain stages of work to a junior employee. The finished work is also handed over to the client by the senior master. He also answers questions that may arise from the client. It is because of the additional responsibility that his salary is higher than that of an ordinary master.

Work schedule: two working days after two days off from 6.00 to 24.00. Salary depends on the number of clients served. Senior foreman - 20% of daily revenue, junior employee - 15%. Employees are accounted for on a daily basis.

As for the accounting of employees, not all of them are officially registered for work, since this directly affects the amount of tax paid under the UTII system. In most cases, two people are employed, not including the entrepreneur himself. Therefore, the official number of employees in the state is 3 people.

In addition, the company uses the services of an accountant for outsourcing. The cost of services is 5,000 rubles once a quarter (as reports are submitted).

Salary fund
Staff	Salary per 1 employee (rub.)	The number of employees	Salary Total (rub.)
Tire shop owner
Head master
Accountant
General fund of salary

7. Financial plan

Initial investment

The total amount of the initial investment, taking into account current expenses in the first month, is 1,100,450 rubles. About 40% of the total amount is invested in equipment, as well as in the repair and decoration of the premises.

With regard to reducing initial costs through the purchase of used equipment, the maximum discount for purchased equipment in good condition will be 50%. In this case, the savings will be equal to 196,225 rubles. However, in this case, the probability of equipment failure increases several times. It is up to you to take such a risk or not to skimp on the purchase of new equipment.

Initial investment in opening a tire shop
Name	Cost, rub.)
Document processing costs
Registration with state and tax authorities, opening a current account
Total
Investment in capital equipment

Attention! The free business plan provided for download below is an example. The business plan that best suits the conditions of your business must be created with the help of specialists.

Any kind of automotive business attracts start-up entrepreneurs who expect high profitability. It is not easy to create a truck tire fitting business plan and implement it without the necessary experience, so we suggest organizing a standard tire fitting.

This business is characterized by numerous nuances, and one of the most important points is the seasonality of income, since car owners apply for services more often than twice a year.

Procedure

Firstly, the success of this type of business activity directly depends on the place chosen for the placement of tire fitting. The best solution would be an area near the highway, garage cooperatives or gas stations, large car washes.

Secondly, it is necessary to rent non-residential premises for the placement of all necessary equipment, the actual provision of services.

Our business plan for opening a tire service provides for any dry and bright room, the area of ​​\u200b\u200bwhich should be at least 40-50 square meters.

You should also pay attention to the presence of a good access road to the premises, the possibility of parking several cars.

Thirdly, you will need to purchase the necessary equipment. The activity of tire fitting in its pure form provides only services for the replacement of wheels, their repair. However, it has already been mentioned above that this activity is strongly influenced by the seasonal factor, therefore it is recommended to expand the list of services provided already at the initial stage.

The most logical addition that the proposed tire fitting business plan provides for is balancing. Thus, we need to purchase: a tire changer, a vulcanizer, a balancing stand, a jack, a compressor, tools, consumables.

Fourth, you will need to hire professionals to provide these services. At the initial stage, it will be enough to hire two qualified craftsmen, their work usually does not require the presence of a leader.

If a ready-made tire fitting business plan provides for the placement of a busy highway nearby, then installing a road shield with a sign would be a good solution. In other cases, it is enough to distribute leaflets and install a sign.

Financial part of the plan

The following main items of one-time expenses should be taken into account when opening a tire service:

• - expenses for the purchase of equipment - 100-110 thousand rubles;
• - advertising expenses - 30 thousand rubles.

In addition, you will need to bear the recurring costs:

• - wages for two workers on a piecework basis (percentage of profits) - 30 thousand rubles per month;
• - rent - 15 thousand rubles per month;
• - consumables - 5 thousand rubles a month.

Thus, periodic expenses amount to approximately 50 thousand rubles per month. Tire fitting on average (taking into account the seasonal increase in demand for services, as well as the provision of additional services) brings 80-100 thousand rubles a month.

Tire business plan: step-by-step instructions for beginner businessmen + 3 advertising spots + how to increase profits in the low season.

Capital investment in business: 800,000 rubles.
Payback period of tire fitting: from 4 months.

Tire fitting is one of those types of employment that require a lot of effort and time.

In order to "unwind" and start making good money, an entrepreneur must try at the start.

However, this business is "too tough" even without large financial investments.

We will consider the standard tire business plan to learn how an aspiring entrepreneur without the necessary experience not to lose money.

An important principle that should be understood initially is that most car owners apply for this service 2-3 times a year, and the profit depends on the season.

What services can be prescribed in a tire fitting business plan?

The modern workshop offers the following services:

• "changing shoes" of wheels;
• balancing (more details below);
• wheel alignment adjustment.

Wheel balancing is a service that customers will always ask for.

Wheel imbalance is a dangerous phenomenon, therefore, drivers pay attention to this and are always ready to pay money for the professionals to fix this problem.

When the wheels are out of balance, the tires wear prematurely and the steering mechanisms are broken.

The signs of this disorder are:

• outside noise,
• body vibration,
• steering problems.

Wheel balancing- a kind of prevention of avoiding possible accidents.

Moreover, it improves the technical qualities of the car.

Tire fitting. Business plan with location description

One of the most important parameters in the organization of any business is its geographical location.

The income will be equal to zero, or even you can go negative if the point is located in an industrial area outside the city.

At the same time, there are many who want to buy a place with a large flow of customers, and such areas have long been occupied.

Typically, a tire shop is located along a highway or road with heavy traffic.

If there is a gas station or a garage cooperative nearby, this is only a plus.

Pay attention to the future location - are there many car owners in the selected region?

You should not open up next to competitors - they will not share their regular customers.

An iron bunker or a capital building will do as a room.

The average rent is from 500 rubles. for 1 sq. m.

What should you pay attention to when choosing a business premises?

• What equipment can be installed?
• How many cars can be serviced per day?
• How many employees do you plan to hire?
• Also, to serve corporate clients, you need a meeting room.

Tire fitting as a business: equipment selection

To perform the above services, you need a professional tire changer, the cost of which varies within $ 1,500.

But this is not the only important position in the list of necessary devices.

Equipment	Price, rub.)
Total:	304 000 rub.
Stand required for balancing	from 45 000
Tire changer	from 100 000
Tire removal equipment	from 100 000
Vulcanizer	from 18 000
Compressor	from 18 000
Jack	from 8 000

You should also think about the materials with which tire fitting is carried out.

What materials do you need to start a tire fitting business:

• harnesses;
• stuffing weights necessary for working with light alloy wheels;
• patches (to speed up the duration of the work);
• chemicals, including cleaning products;
• various ancillary items.

In order not to invest heavily in the business, it is recommended to buy only those materials without which it is impossible to carry out basic services.

With a large flow of customers and constant orders, you can buy other tools and installations for tire fitting later.

Recruitment of employees in the business plan of tire fitting

If you are wondering where to look for employees and with what experience, invite only those who have already worked with cars to work.

The benefit is obvious: experienced employees do not need training and, accordingly, money can be saved on this.

When it comes to professional training of personnel, it is up to you to decide which seminars and courses employees should attend at your expense.

The cost of a one-time weekly advanced training course per employee costs an average of 3,000 rubles.

The tire fitting staff might look like this:

Regarding age, in general, preference is given to younger applicants.

Their work is easier to follow, and if necessary, you can retrain and make your own adjustments to their communication with the client.

Here you can find future employees:

• training centers;
• distributors;
• operating workshops;
• secondary special schools;
• Exhibitions.

Tire promotion

This business also needs advertising.

If you have a stationary tire service, you can use outdoor advertising and attach it to your own building.

• social networks are free;
• billboards - from 6,000 rubles per month;
• banners on buildings - from 4,000 rubles per month.

Much cheaper marketing promotion will cost for mobile tire fitting.

In this case, you will have to pay only for its production.

Remember that grateful customers, satisfied with the quality of work performed, will themselves advertise you to their friends and acquaintances.

Tire fitting. Business plan with financial calculations

Let's consider what initial and monthly investments may be required if you want (a list of equipment and personnel is indicated above).

Capital investment in business

Regular investments in tire fitting business

Item of expenses	Amount (rub.)
Total:	250 000 rub.
Room rent	45 000
Communal payments	5 000
Advertising expenses	15 000
Employee salary	155 000
Social deductions	1 000
Security and cleaning costs	10 000
Equipment depreciation	9 000
Unforeseen business expenses	10 000

With such costs, the payback of tire fitting will come in at least 4 months.

How to make more money with tire fitting?

This type of business depends on the season.

Sometimes orders reach their peak, and this brings in a good income.

And sometimes there are almost no customers (especially in the height of summer).

To avoid losses, entrepreneurs write a detailed business plan.

Tire fitting, by the way, is a vast “field” for services.

During the idle period, you can introduce something new into the “range”.

For example, customers are offered to retread worn tires, which allows the driver to save money on buying new ones.

This is one of the popular services abroad, especially in the USA.

The investment will pay for itself twice as fast if the services you offer are not sold by competitors nearby.

And your employees, in turn, will recommend to clients to expand the standard set of procedures with additional ones.

To motivate employees, you can introduce a bonus system.

A new direction in business - mobile tire fitting

"Success is the ability to go from one failure to another without losing enthusiasm."
Winston Churchill

With the expansion of tire fitting services and in order to increase income, on-call tire fitting was invented.

What problems does mobile tire fitting solve?

Less queues.

Very often, a whole queue forms for the services of a tire fitter, and customers wait a long time for their orders to be completed.

For example, at the height of the season, everyone needs to change tires.

The more orders you take, the more money you earn, and the better position your customers have.

Always near.

No need to contact the tire shop, which is far from the driver.

It is in his interests to save gasoline and do all the work closer to home (or the location of the car).

If you are also interested in mobile tire fitting, the main thing that is required here for complete convenience is having your own fleet of several cars.

For an on-site service, the price is usually higher - stationary competitors are tied to a permanent place, and receive less money for the same work done.

Here you can think about the benefits for the client and offer him, for example, for every third tire change - a free specialist visit.

The next time he will turn to you again.

Investments in this type of business are the same as for an equipped stationary site, with the exception of the presence of several cars in the fleet. It is up to you to decide whether to use personal vehicles or buy new ones.

Tire fitting on wheels is possible - you will always be accompanied in business, and will be provided with everything for work.

The cost of buying a ready-made business plan and step-by-step instructions for work will be several thousand rubles higher than if you organize everything yourself.

If you decide to master tire fitting as a business, it is recommended to start working when there is no high season.

This will allow you to gain experience and not let your first and potential customers down.

So you will get acquainted with all the work processes, find out which services are most in demand in a particular region, collect the initial customer base, and will soon be able to recoup all the investments.

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The car has long ceased to be a luxury. Transport is available in almost every family. Therefore, any business related to the maintenance of cars will bring good profits. In every small town or microdistrict, there must be a tire service. How to open it? Let's figure it out in order.

Varieties of tire fitting

Today, even a person without certain knowledge and skills can. The main thing is to have patience and the desire to succeed. How to open a tire shop must be drawn up first. You should first decide which type of tire fitting will be most in demand in a particular region. The most common is the stationary workshop. This is a traditional activity that includes the full range of services related to the functioning of the wheels.

It will be much easier to draw up a business plan for mobile tire fitting. This is a traveling auto repair shop on wheels, which will require much less financial costs to open. It is necessary to determine in advance the range of services that will be provided to customers. Much more will be able to earn not only on the installation of tires, but also on their sale. In addition, you can offer used tires in good condition.

It should also be borne in mind that tire shops are divided according to the type of vehicles serviced. The most common are workshops for You can also draw up an exclusive business plan. Tire fitting for specialized equipment (dump trucks, cranes and trucks) will be popular in the metropolis.

Documenting

It is not enough to write a competent business plan. Tire fitting must be documented so that there are no problems with government agencies. Initially, you need to register with the tax authority. A small workshop can be opened by a private entrepreneur. In the future, you will have to pay a single tax. In addition, it is necessary to register with the pension fund. The more employees will work in the workshop, the greater the amount will have to pay public institutions.

Additionally, you will have to sign a lease agreement with the premises in which services will be provided. It will be easier for those who decide to open a mobile tire service. To provide services, you will only have to find a suitable vehicle.

Workshop equipment

How to open a tire shop from scratch? A business plan will not do without the selection of the appropriate multifunctional equipment. All fixtures that can be used in the workshop are divided into automated, semi-automated and computerized. The latter option is the most expensive, but also greatly facilitates the work of the wizard.

First of all, you need to purchase diagnostic equipment. With its help, the specialist will quickly be able to identify any defects and damage to tires. Further work in the workshop depends on the quality of diagnostics. To paint the discs, you will have to purchase a special painting machine. You can not do without welding and balancing equipment. A special installation must be used to inflate tires with nitrogen. Nitrogen significantly slows down the aging process of tires and prevents corrosion of discs. For heat treatment of damaged tires, you will have to purchase special vulcanizers.

What else should be in the tire shop?

The workshop must be provided with a certain supply of cutting tools, gloves, special glue and other materials necessary to provide the full range of services. It is worth remembering that all cars are different. The workshop should provide assistance to owners of both domestic cars and foreign cars. First you will have to stock up on all the materials necessary for work.

The face of the workshop

What other points should a business plan include? Tire fitting is a popular institution among car owners. It is necessary to make sure that customers return to the workshop again if necessary. For this quality service delivery is not always enough. The workshop must be clean and tidy. The clothing of the employees is also important. Ideally, this should be the same uniform for all with the name of the company.

Before opening the workshop, you can contact a specialist to develop a logo. The designer will be able to create an original emblem that will become the face of the tire service. The logo should be placed on the stand at the entrance to the workshop, as well as on the same logo on the uniform of the firm's masters. The tire fitting emblem should be easily recognizable and pleasant to read.

Accommodation

The profit from its work depends on the place in which the workshop will be located. It is most optimal to open a tire shop near highways and gas stations. You can also start work in close proximity to major highways, car parks and the railway station. The main indicator here is a large influx of cars. The more vehicles pass by the workshop, the more drivers will pay attention to it.

It is not the best option for those who decide to open a tire shop from scratch. A business plan necessarily provides for a client audience. It is worth considering that in a confined space the number of regular visitors to the workshop will be limited.

When choosing a place for business, you need to pay attention to whether there are similar auto repair shops in the immediate vicinity. Unhealthy competition can become a serious obstacle to the development of your own business.

What expenses will be required?

Possible financial expenses must necessarily include a business plan. Tire fitting can be expensive if you plan to provide quality services to a large audience. But the initial investment will quickly pay off. If you take into account all the costs at the initial stage, you will need at least 8000 USD to open a large workshop. e.

What will include a tire fitting business plan? The sample will consist of the main cost. The purchase of basic equipment will require about 2500 USD. e. The purchase of tools, as well as inventory, will require about 500 USD. e. Rent will cost approximately 500-600 USD. e. monthly. Additionally, you will have to purchase cash register equipment. Its cost today is approximately 300 USD. e. You will have to spend about 200 cu on consumables. e. at the initial stage. About 2000 USD will be required for the advertising campaign and furniture for the workshop. e. In addition, you should consider the cost of wages to employees.

If there is no large amount, how to open a tire shop? A business plan can also be drawn up at minimal cost. In this case, the services will have to be provided independently in your own garage. Such a workshop will require no more than 1000 USD. e. at the initial stage. But you don’t have to count on big profits either.

What problems might arise?

In any, both at the initial stage and in the process of work, problems and professional difficulties may arise. Tire fitting is no exception. First of all, it should be noted that this type of activity is mostly seasonal. Car owners most often change tires in early autumn or spring, when weather conditions change. This must be taken into account when considering a tire fitting business plan. Any specialist will say that it is better to start the promotion of a workshop in the middle of autumn. When drivers need to change the tires on their vehicles, tire fitting should already be known to many.

Competition can also be a big problem. This is especially true for those who decide to open a workshop in a small town. You will have to work hard to gain trust and popularity. At the initial stage, it will be possible to attract customers with low prices and various promotions. The more services the workshop offers, the faster it will be able to unwind.

Advantages of the tire business

Despite the difficulties, tire fitting can bring a good income if it is properly organized. This type of activity is quite profitable. As practice shows, even small workshops organized in garages pay off very quickly. Provided that the services will be provided by two masters, the approximate monthly income will be 1000-1500 USD. e. In the off-season, profits can grow several times.

To open a workshop, you do not need to issue certificates and various license agreements. All that is needed is registration with the tax office and the pension fund. A minimum of official papers is another significant advantage. In just a month, if you wish, you can start a profitable business.

What should be remembered?

It is necessary to take into account all the nuances when considering a business plan (example). Tire fitting will be profitable if the work is done with skill. To do this, it is worth inviting only highly qualified mechanics to cooperate. You can't skimp on employee salaries. The work done by bad masters can lead to disastrous consequences. Often the cause of an accident is poorly installed tires. Just one incident can spoil the reputation of the workshop for many years.

Investing in tire fitting is better for those who themselves understand this type of activity. Business should bring not only profit, but also pleasure.