Features of the presentation of tourist services on the example of the travel agency "Hot Tours" (Rostov-on-Don)


We invite you to go on fantastic journeys through the Scandinavian countries and their capitals. We invite you to go on fantastic journeys through the Scandinavian countries and their capitals. - Denmark and Copenhagen - Sweden and Stockholm - Finland and Helsinki - Norway, the fjords and Oslo. Denmark and CopenhagenSweden and StockholmFinland and HelsinkiNorway, the fjords and Oslo kingdoms of Europe and the ancient lands of the Vikings in a unique combination with the purest ecology and virgin natural landscapes


Denmark will appear before you as fabulously royal and avant-garde bold, where the luxury of palaces, the rural landscape with taverns buried in fields of bright yellow alfalfa coexist; unconventional Danish design solutions that turn the buildings of the sea docks and the royal stables into the most expensive apartments in the city and modern hotels with wireless Internet; architectural monuments included in the UNESCO World Heritage List, among which are the Cathedral in the ancient Danish capital of Roskilde and Kronborg Castle in Elsinore, praised by Shakespeare.


In Sweden, you will discover an eclectic country, combining the old style of the royal court and the idyllic colors of medieval cities with the high-tech style of famous museums and restaurants. For example, in the most grandiose architectural project of Stockholm - City Hall. You will see how the official meeting place of the Swedish parliament intertwined, the bold conceptual solutions of the golden mosaic depicting the relationship between a man and a woman, and the pathos of the tradition of holding the Nobel ceremony.


Finland surprises with its wonderful ecology, magnificent landscapes, interesting architectural monuments, and entertainment. Rest in Finland, treatment at balneological resorts in Finland, fishing on a crystal clear lake, beaches, water parks. Excursion tours to Finland will help you learn about the sights and history of cities. Winter holidays in Finland are provided by ski resorts: Levi, Ruka, Luosto. New Year in Finland can be spent in the homeland of Santa Claus - Lapland. Finland surprises with its wonderful ecology, magnificent landscapes, interesting architectural monuments, and entertainment. Rest in Finland, treatment at balneological resorts in Finland, fishing on a crystal clear lake, beaches, water parks. Excursion tours to Finland will help you learn about the sights and history of cities. Winter holidays in Finland are provided by ski resorts: Levi, Ruka, Luosto. New Year in Finland can be spent in the homeland of Santa Claus - Lapland. You can easily choose and rent cottages in Finland with fresh air and cozy, homely atmosphere for you and your family. Do not forget that when entering the territory of Finland you need to obtain a Finnish visa.


Oslo, the capital of Norway, is located in the heart of Scandinavia. Oslo is surrounded by green hills and a fjord. Oslo is culture: Edvard Munch, Henrik Ibsen, Thor Heyerdahl, Vikings and Philharmonic music. Oslo, the capital of Norway, is located in the heart of Scandinavia. Oslo is surrounded by green hills and a fjord. Oslo is culture: Edvard Munch, Henrik Ibsen, Thor Heyerdahl, Vikings and Philharmonic music. There are over 50 museums in Oslo. World famous museums include the Viking Ship Museum, the Kon-Tiki Museum, the Fram Polar Ship Museum, the Munch Museum, the Vigelan Open Air Sculpture Museum, the Holmenkollen Ski Museum. This list was recently added to by the newly restored Ibsen Museum - one of the many events in honor of the 100th anniversary of the writer's death.


Our company organizes any tours to Scandinavian countries for individual tourists and organized groups. These can be business trips, educational programs, honeymoon trips, vacations at resorts and spa hotels, excursion programs, weekend tours, combined country trips, or simply hotel reservations. Our company organizes any tours to Scandinavian countries for individual tourists and organized groups. These can be business trips, educational programs, honeymoon trips, vacations at resorts and spa hotels, excursion programs, weekend tours, combined country trips or just hotel bookings.






You have made the right choice! Your reliable travel agency!!! T Nevsky 117 To the beginning


Image campaign A campaign aimed at creating a certain attitude towards the brand. Operating with trademark attributes - brand images, its positioning, slogan. Product campaign The goal is to inform consumers about the benefits of a product or an entire product category. The product or product category is promoted directly, the main attention is paid to the characteristics of the product. Shopping campaign Allows you to direct the consumer to a specific place of purchase. Attraction by favorable terms of the transaction (discounts, low price, quality, bonuses)


Question 3 Why should a consumer choose our company / our product? Unique Selling Proposition How we differ from our competitors. Can be invented, for example, bacteria in yogurt. "live bacteria in 1 gram Fruttis". The main advertising message For example, "Vitamins remain!" for inverter oven.






Trade advertising campaign Image advertising campaign Product advertising campaign Question 4 Who is our target audience? Covers everyone who could potentially buy a product but has not yet made a purchase decision. Investing in people's knowledge of our brand. Those who have made a decision to purchase and are in the stage of choosing a particular brand of product or service. Product characteristics. Those who have already decided what exactly they want to buy, but have not yet decided on the place of purchase.


Demand Pyramid Ready demand: tour databases, contextual advertising, travel call Pent-up demand: travel portals, tourist reviews, Travel sections on major media sites, krible.ru, groups in social networks Potential demand: all Internet users who travel and rest awareness Preference purchase


Question 5 How much should I spend on advertising? A. Budget I have 1 million rubles, advertise for me. B. Costs per client. One client brings 100 rubles. I am ready to spend 50 rubles from my profit to attract one client. For a month I am ready to serve clients, Budget = clients 1.sh bad find_related.js lib stem_test.js 50 rubles = rubles



1.What do we want to advertise? 2. What is the task facing the Republic of Kazakhstan? 3. Who is our target audience? 4.Why consumer should choose us? 5.How much do I need to spend on advertising? 6.When and how long to run an advertising campaign? 7.How will I evaluate the result of an advertising campaign? Total:










Travel agency "Geography" Structure of the company Federal tourist network of retail sales Individual and group tours, event, business and VIP tourism. Registration number of the MBT operator Training of specialists in the tourism sector, improving the skills of employees. Booking and sale of air tickets, railway and bus tickets.


Travel agency "Geography" Product Travel agency Geography offers the organization of any requested type of vacation. Programs of mass and individual recreation: beach, sightseeing, cruises, treatment and exclusive: luxury, expeditions. All programs are purchased from trusted partners, the list of which makes it possible to choose, receiving increased commissions.


Travel agency "Geography" Standards of work Unified pricing policy; Quality of customer service; Organization of work; Algorithm of sales by personal contact; Training and assessment of personnel; hiring standard; Uniform software standard; Technical requirements for the organization of the workplace; Single promotion standard; Unified financial control; Unified standard for registration of tourists; Single document standard; A single standard for the design of the workplace; Corporate Leisure Standard; Reporting and Marketing Standard; Quality control and employee promotion.


Travel agency "Geography" Corporate identity Interior design of the office The office should be: Positive; Light with bright accents, like the entire corporate identity. This is achieved by: Good lighting; Light and plain color of the walls; Light furniture; Upholstered chairs in bright corporate colors.


Travel agency "Geography" Conditions for joining the network Today, the franchise offices of "Geography" are already working, and we hope for a more active entry into our network. For this, more attractive conditions are created. Financial conditions for 2012 All cities of Russia: no entry fee; flexible amount of monthly payments (royalties) depending on the implementation of the plan; for beginners, we can provide a business plan for creating an entry into the network.


Travel agency "Geography" Benefits Well-known trademark in the region. Increased commission (up to 14%) for the operator product of the leading tour operators. Tour booking services. Participation in educational programs. Free (as part of the Geography media plan) and individual (paid) advertising support. Placement of information on the site Education, participation in seminars by country, trainings, training programs for managers and advanced training. Booking system, connection and operation. Uniform Exterior and Interior design of offices, as well as the standard of work. Participation of tourists in all Promotions held by "Geography". A unified marketing policy in the market, as well as a tourist network provides operational information on the market, providing uniform technologies. Thus, a significant part of the problems with those wishing to develop their own business is removed.


Travel agency "Geography" Requirements Entrance fee - none, you invest your money in your own business. A franchise is a brand (company name) + developments in brand promotion. We offer at the conclusion of a franchise agreement in the form of three folders: internal and external design of the office, advertising. company standard. document flow. Also technical equipment: financial program, company website.


Travel agency "Geography" To open the office, you need to prepare the exterior design of the office (signboards, signs); Interior decoration of the office; The level of training of managers and employees. Employees must be trained at the "Turshkola"; Connect to the Geography booking system; Enter the required package of documents; Place information on the site "Geography"; Providing advertising products (within the media plan "Geography") Royalties - monthly payments depend on the implementation of the plan. Calculated in the number of people sent per month. Fulfilled the plan - you do not pay royalties.




We invite you to go on fantastic journeys through the Scandinavian countries and their capitals. We invite you to go on fantastic journeys through the Scandinavian countries and their capitals. - Denmark and Copenhagen - Sweden and Stockholm - Finland and Helsinki - Norway, the fjords and Oslo. Denmark and CopenhagenSweden and StockholmFinland and HelsinkiNorway, the fjords and Oslo kingdoms of Europe and the ancient lands of the Vikings in a unique combination with the purest ecology and virgin natural landscapes


Denmark will appear before you as fabulously royal and avant-garde bold, where the luxury of palaces, the rural landscape with taverns buried in fields of bright yellow alfalfa coexist; unconventional Danish design solutions that turn the buildings of the sea docks and the royal stables into the most expensive apartments in the city and modern hotels with wireless Internet; architectural monuments included in the UNESCO World Heritage List, among which are the Cathedral in the ancient Danish capital of Roskilde and Kronborg Castle in Elsinore, praised by Shakespeare.


In Sweden, you will discover an eclectic country, combining the old style of the royal court and the idyllic colors of medieval cities with the high-tech style of famous museums and restaurants. For example, in the most grandiose architectural project of Stockholm - City Hall. You will see how the official meeting place of the Swedish parliament intertwined, the bold conceptual solutions of the golden mosaic depicting the relationship between a man and a woman, and the pathos of the tradition of holding the Nobel ceremony.


Finland surprises with its wonderful ecology, magnificent landscapes, interesting architectural monuments, and entertainment. Rest in Finland, treatment at balneological resorts in Finland, fishing on a crystal clear lake, beaches, water parks. Excursion tours to Finland will help you learn about the sights and history of cities. Winter holidays in Finland are provided by ski resorts: Levi, Ruka, Luosto. New Year in Finland can be spent in the homeland of Santa Claus - Lapland. Finland surprises with its wonderful ecology, magnificent landscapes, interesting architectural monuments, and entertainment. Rest in Finland, treatment at balneological resorts in Finland, fishing on a crystal clear lake, beaches, water parks. Excursion tours to Finland will help you learn about the sights and history of cities. Winter holidays in Finland are provided by ski resorts: Levi, Ruka, Luosto. New Year in Finland can be spent in the homeland of Santa Claus - Lapland. You can easily choose and rent cottages in Finland with fresh air and cozy, homely atmosphere for you and your family. Do not forget that when entering the territory of Finland you need to obtain a Finnish visa.


Oslo, the capital of Norway, is located in the heart of Scandinavia. Oslo is surrounded by green hills and a fjord. Oslo is culture: Edvard Munch, Henrik Ibsen, Thor Heyerdahl, Vikings and Philharmonic music. Oslo, the capital of Norway, is located in the heart of Scandinavia. Oslo is surrounded by green hills and a fjord. Oslo is culture: Edvard Munch, Henrik Ibsen, Thor Heyerdahl, Vikings and Philharmonic music. There are over 50 museums in Oslo. World famous museums include the Viking Ship Museum, the Kon-Tiki Museum, the Fram Polar Ship Museum, the Munch Museum, the Vigelan Open Air Sculpture Museum, the Holmenkollen Ski Museum. This list was recently added to by the newly restored Ibsen Museum - one of the many events in honor of the 100th anniversary of the writer's death.


Our company organizes any tours to Scandinavian countries for individual tourists and organized groups. These can be business trips, educational programs, honeymoon trips, vacations at resorts and spa hotels, excursion programs, weekend tours, combined country trips, or simply hotel reservations. Our company organizes any tours to Scandinavian countries for individual tourists and organized groups. These can be business trips, educational programs, honeymoon trips, vacations at resorts and spa hotels, excursion programs, weekend tours, combined country trips or just hotel bookings.






You have made the right choice! Your reliable travel agency!!! T Nevsky 117 To the beginning

Green tourism The tradition of rural tourism began to develop in Europe about half a century ago. For Ukraine, the aforementioned term is new. In general, the concept of green tourism is a vacation in private farms in the countryside, which is interesting for tourist sites.

Mission and goals MISSION: You will get to know Ukraine in a new way with us!!! OBJECTIVE: Development of rural tourism to meet the needs of citizens and make a profit.

Offered services Excursion and educational tours Leisure programs for youth (schoolchildren) and students Development of individual tours New Year and Christmas tours Ski and extreme tours Reception and servicing of foreign tourists Business tourism-serving conferences, sporting events Wedding ceremonies, for lovers of exotic Fishing; Picking mushrooms and berries; Walks in the forest; Hunting Games, animals, entertainment; Satellite television; Air conditioning and heating systems; Internet access; Guarded parking; Home cooking, Russian bath and much more - everything that even the most scrupulous tourist needs. Fresh honey, milk, vegetables, fruits.

Information on the regions that provide rural green tourism services in Ukraine Western Southern Podolia Kyiv Central Eastern

Western region The most popular area of ​​the Carpathians Mountain skiing Opportunity to celebrate the New Year and colorful Christmas holidays Unusual landscapes Clean air, water of mountain rivers Picking berries and mushrooms Hiking in the mountains Visiting unique wooden churches winemaking

Southern region You can touch the life of the communities of the Crimean Tatars, Bulgarians, Germans, Greeks, get to know their culture and way of life Taste traditional cuisines Visit monuments of nature and history The park "granite-steppe Pobuzhie" the area is simply created for outdoor activities, especially rock climbing and rafting on the rapids The landscape park "Kinburn Spit" offers an exotic vacation with the opportunity to touch the wild nature

Podillya Unusual landscapes, formed by small mountains and deep canyons There are many monuments of defensive architecture Kamianets-Podilskyi and Khotyn fortress More than 100 caves - the record holder for the length in Europe "optimistic" -207 km

Kiev The picturesque bank of the Dnieper Historical and archaeological complex based on the excavations of the settlements of the Trypillia culture "Falcon Farm" here the atmosphere of the Ukrainian village is recreated (real Ukrainian cuisine, sauna, Cossack games, etc.) Palace and Park Ensemble in Kachanovka

The central region of the River: Khorol, Sula, Psel Velikie Sorochintsy and Dekanka - Places connected with the great Gogol Horseback riding in the forest State Museum of Pottery in Opishna The largest Scythian settlements in Europe

Vostochny V with. Mogilev Tsarichensk The atmosphere of the times of the Cossacks has been recreated On the banks of the Aurelie, two Cossack churches and the remains of an ancient fortress have been preserved The famous Petrykivka painting It is possible to mow hay and sleep on it Catch crayfish Collect medicinal plants

Prices and conditions. Conventionally, price offers can be divided into 5 categories, depending on different conditions. other Infrastructure - how far is the farm from the road, how far is the river, lake or sea, is there a medical center, shop, forest, etc. nearby; Additional offers - excursions, hiking, learning languages, horseback riding, homemade vegetables and fruits, milk, honey, etc. ; Season - winter or summer can become more expensive, New Year's, Christmas and Easter holidays, depending on the region itself; cheaper - off-season, that is, spring and autumn. Region and district - a complex of sights, landscapes, ecology. Where and how to choose a vacation

What you need to pay attention to when choosing a place to stay 1. When going on vacation, take with you Comfortable things and shoes, a camera, and, believe me, your vacation will be wonderful for you! 2. The homestead where you stay should be located in an ecologically clean area, the outskirts should be pleasant and well-groomed, weeds should be weeded, there should be beautiful flower beds, the location is more desirable close to any natural Landmark - forests, nature reserve, park 3. Saturate at the time of rest home cooking is best - homemade cheeses, pickles, wines, sausage. The pleasure of rest will be simply magnificent. 4. Be sure to buy souvenirs in the places where you rested, you will forever have the memory of a wonderful holiday garden, then I will come back to you with new excursions, and there will be fun and rejoicing in your soul. It's so easy to see the beauty in the natural region!