What is profitable to sell - 5 options for high-demand products + 5 fashion products + 5 products that are suitable for online trading + useful tips.

If you want to open a business related to trade, then you are probably interested in what is profitable to sell.

This is a completely natural question that arises at the beginning of the entrepreneurial path, because no one wants to work at a loss.

Due to the economic crisis, the purchasing power of the population has decreased, but people still continue to buy goods and use services.

It is for this reason that sales will always be in demand and profitable.

But still, you need to find your niche, analyze demand and set adequate prices, otherwise you can be left with nothing waiting for generous buyers.

How to determine the demand for goods that are profitable to sell?

The opening of any business begins with a market analysis, namely, the definition of demand.

Why is it so important?

Imagine that you find suppliers from whom you buy goods and open a stationary or virtual store.

In anticipation of the first buyers, spend days, and then weeks, and the goods are still lying.

But where are the promised benefits and profits?

Therefore, in order to avoid such a situation, it is necessary to conduct a demand analysis.

Demand Analysis Instructions:

Contact the Internet.

This will be especially true if you want.

To do this, you need to study the query statistics using Yandex Wordstat and Google Trends.

For example, you want to sell educational toys for children.

To do this, type in keywords and check the number of requests.

If the figure is modest, then this means that such a product is of no interest to anyone.

In a scenario with a large number of requests, you have a chance to start selling your toys profitably, but at the same time, this niche can be occupied by many competitors who will interfere.

Conduct a marketing analysis.

To do this, check the supply and demand ratio in the selected niche in your area.

Pay attention to what people are buying and which stores are empty without customers.

Also check prices.

It is possible that they are overpriced for some groups of goods, and therefore the population is not ready to buy them for this very reason.

Decide on your target audience.


Here, analyze the gender, age, purchasing power and location of your future customers.

For example, people from a small town are unlikely to appreciate your desire for elite dishes, where one plate will cost 5,000 rubles.

The same applies to the sale of agricultural machinery in the center of a metropolis.

But if there are a lot of young families with small children in your city, and there are no shops with goods for them, but you see that there is a demand for them, then this is definitely your option, and you can sell them profitably.

Conduct a survey of potential buyers.

Make up a short questionnaire with questions, print out the required number of copies and distribute them to the residents of your city.

Questions should be short and concise so that a person can answer them in just a few minutes.

If you don’t want to bother with leaflets, then just conduct a survey on social networks.

To do this, find the groups in your city and talk to their administrators.

Try a trial placement of contextual advertising on the Internet.

Let's go back to the online store.

Thanks to this method, even before the start of sales, you will be able to understand what is profitable to sell on the Internet.

To do this, create a landing page on the Internet (the user goes to it when they click on an ad), where you place information about the product.

Of course, users will not be able to complete a real order, as they will be notified that the product is out of stock or there is a problem on the server.

But by the number of transitions from the order page, you can analyze how interesting your product is to the public.

What is profitable to sell: 5 categories of goods "increased demand"

Everyone who is at least a little familiar with the laws of economics knows that demand creates supply.

This truly catchy phrase accurately demonstrates trade relations.

When the population has certain needs, then someone has to satisfy them.

And seekers of the answer to the question come to the rescue: “What is profitable to sell?”.

And it will be beneficial what the population wants.

High demand items include:

Food.

But here it is important not to miscalculate, if there is one grocery store for every three residential buildings, then this is definitely not an option.

To profitably sell food products, you can choose one of the proposed options:

• opening a store on a busy street or in a new area of ​​​​your city (this is especially true in megacities);
• opening stores with a certain category of goods, where you can offer customers a wide range of tea / coffee, dairy products, pastries, organic vegetables and fruits.

1. Cosmetics, personal hygiene products and household chemicals.

   
   After food, this category of goods is in second place, along with clothing.

   Such goods are quickly consumed, so people must constantly update them.

   If you want to sell them profitably, then look at new brands, as well as those that can only be found on the Internet.

   Clothing and footwear.

   During a crisis, many are looking for an opportunity to save money, so it is profitable to sell inexpensive clothes and shoes.

   As a rule, it is updated more frequently among the population, so you can get regular customers.

   If you are ready for a larger business, and do not want to spend a lot of time and effort on advertising, then pay attention to popular franchises.

   They are profitable to sell, because the kids are growing fast, so parents are forced to constantly buy something new.

   Diapers, hygiene products, baby formulas, bottles and other goods necessary for children are in particular demand.

   Household products.

   This includes everything from small kitchen utensils to furniture and household appliances.

What is profitable to sell now?

Now let's move on to what is profitable to sell today.

Small sports equipment and sportswear.

If you take advantage of what is now the fashion for fitness, you can create a profitable business.

Therefore, feel free to start selling home sports equipment (dumbbells, elastic bands, a stepper, fitballs, weights, etc.), as well as sportswear.

Coffee scrubs and Black Mask.

These products gained their popularity thanks to.

And despite their great number, you can break through if you offer girls new manufacturers or a better price.

Original accessories.

With the right pitch, you can profitably sell phone and tablet cases, backpacks, bags, wallets, hand-knitted hats and scarves, trendy chokers, jewelry, pillows, cups, photo frames, candles, and home decorations.

You will be required to create a certain concept for the chosen direction, and try to offer buyers something that is not yet on the market.

For example, you should not sell bags and wallets that you can buy in a regular store, offer handmade accessories or in a certain style.

Antistress coloring pages (coloring pages for adults).

This is the bestseller of this and last year.

You can really get hooked on these coloring pages, and having decorated one copy, you want to start a new one.

Plus, it's a great gift.

Therefore, look for a variety of options so that the buyer can choose what he likes.

Beard care products.

Again, it was fashion that left its mark here.

Increasingly, on the streets you can see young people and men who are growing a beard.

Therefore, various means for their care are extremely relevant.

Open a small conceptual and stylish store with a wide range of beard care products (oil, gel, wax, shampoo), or create a website selling them.

The second option is even more profitable, since you do not need to pay for the maintenance of a stationary point of sale.

What is profitable to sell online?

We smoothly approached the topic of what is profitable to sell on the Internet.

The volume of online shopping is increasing every year, because buyers derive only advantages from them:

• no need to go anywhere and look for something,
• you can buy everything that you can’t get in your city,
• there is an opportunity to think it over and find a product at a better price.

Of course, it is profitable to sell clothes, cosmetics, children's, sports and household goods on the Internet.

But in this section I want to talk about those categories that we have not yet touched on.

5 Profitable Items to Sell Online:

Electronic equipment and accessories to it.

This includes smartphones, tablets, e-readers, smart watches, portable chargers, headphones, cases, screen protectors and films.

A markup of 200-400% allows you to profitably sell goods and quickly recoup your investment.

Despite the crisis, people periodically change their electronic equipment, especially since now it can be found for every taste and budget.

Spare parts, cosmetics and accessories for cars.

The constant increase in the number of cars leads to an increase in demand for various components and accessories for them.

And during a crisis, sales on them increase to huge volumes.

This is due to the fact that the population cannot always afford to buy a new car, so they prefer to upgrade spare parts for it.

In addition, not everyone lives in large cities, where there is a huge selection of spare parts, special cosmetics and accessories for the car.

And on the Internet you can find everything you need.

Drones and quadcopters.


Right now, there is a “boom” of products of this kind, as people love entertainment.

By attaching a camera to them, you can view the earth from a bird's eye view, which, of course, attracts people.

The relevance of drone sales on the Internet is due to the fact that initially they could be ordered in foreign online stores.

In addition, it is in the network that there is a large selection of aircraft in different price categories.

Goods for hobbies.

This includes: embroidery, diamond mosaic, items for drawing, scrapbooking and decoupage, and more.

Opening a store with this content is extremely unprofitable, since it is impossible to gather a large number of addicted people in one locality.

LED lightening.

In an era of colossal energy consumption, many are switching to a more economical consumption of light.

LED lighting is 5-6 times more economical than incandescent lamps.

That is why it is so profitable to sell new generation lighting.

By providing a wide range of lamps of different power and price categories, you can satisfy the demand of customers.

To trade goods from China on the Internet,

pay attention to some of the nuances that are outlined in the video:

Remember, only after a thorough analysis of demand can you find out What is profitable to sell now in modern world.

Take your time and look at a few ideas.

Explore each of them in more detail, and choose what you like.

Only in this case you will be able to establish an interesting and profitable business.

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How to start your trading business

Many want create your business in trade. But in order to do this, first you need to decide on the direction. Choose the type of trade that will suit you and your loved ones. Take a look around, there are a lot of trade directions. There is where to invest your money, and then get several times more from it. For example, for starters, you can open a stall selling flower products or a store selling automotive parts. If you are closer to electronics, then a store selling mobile phones or office equipment.

In order to open any store, you need initial capital. This is the amount of money you will want to invest to start your business. This amount can vary from 75,000 rubles to several million.
For this type of business (trade) there are many pluses, but, of course, you can’t do without minuses.

Advantages of a trading business:

1) Low start-up capital.
2) Large margin on goods.
3) Daily profit from the production, sale or services of any industry.
4) Few taxes, and usually a very low interest rate.

Cons of business in trade:

1) In order to open something, you need to collect a lot of papers, and this usually takes a very long time.
2) Some business has a seasonality, that is, at some time, profits increase several times.
3) Taxes.

In order to start trading, you need to solve a lot of questions:

1) Registering your business
2) Find a place where your business will be located. That is to rent a place.
3) You need to register a cash register.
4) And most importantly, decide on the type and type of trade. What are you going to trade.

Now let's give examples how to start a trading business. There are many ways to get started.

1) You can open a grocery store. Each person without food and water will not be able to live even a few days. And so you need to think carefully about whether it is worth opening a grocery store at all. After all, there are a lot of them, there will be a lot of competition. If you still decide to open a store, then for this you will need to decide on the size of the store. Will it be a small stall that works around the clock, or a medium-sized store. And it is this factor that will affect the amount that you will have to invest in your project. And in each region there will be a different amount, in one region one, in another region 3 times more or less. When you have decided on the size of the store, you will have to decide on the type of service, will it be self-service, or still, like in the old days, sales through the counter. Each type of service has its pros and cons. The advantage of self-service is that there will be a lot of revenue every day.

And the downsides are that very often there will be thefts from your store. And when trading through the counter, the probability of theft is small, but the amount of revenue falls. An important factor affects where the store will stand. That's why. When you draw up your business plan, then you can safely choose the premises for your future grocery store. In order to attract a buyer, you need to advertise your store. At the expense of the price, too, you should be careful, for the first months of work, you should not make too much markup on goods. You can go to nearby shops and see the prices of certain goods. And try to make at least 50 kopecks in your store, but cheaper. When things get better and the sale of goods goes well, you need to remember that you need to do commodity accounting. And this is due to the fact that there are a lot of types of goods in the store, and it will be very difficult to keep track of each one. And finally, when opening your store, you should not be afraid of difficulties, which are very numerous in this business area. And do everything to make your store appeal to customers. Then you will always have a big profit.

2) Another option for business in trade, this discovery clothing store. If you still decide to open a clothing store. There are pluses and minuses. The upside is that this business is very profitable due to the large margin, but the downside is that it is very risky. You will always need to monitor the releases of a new collection, update the collection in your store. And if you fail to offer your customers what they need, then your collection will then have to be sold for a penny. If we compare the total turnover of the fashion clothing market, then it is estimated only in Russia at 150 million dollars. The first distinguishing feature of this area of ​​business is that there is a very pronounced nature of the social position of your store. Clothing for a person is his self-expression, status and position in society, it is by clothing that they often look at what kind of person, what he has achieved in this life. And that is why a fashion store will always be a profitable business.

But in order to buy clothes in your store, you need to make a good advertisement for it. Buyers will also look at the brands you sell. You need to predict the demand for your product. If there is no demand, then you can ruin your store. And it will not be easy to restore the former glory. The purchase of goods must be made in medium quantities. If you bought a lot of goods, and the collection is out of fashion, then you will again have to sell it for a penny and lose money. Another important factor is where your store is located. If it is located on the outskirts of the city, then few people will go there for shopping with the whole family. And if it is located in the city center, then there is a high probability of staying in a big plus. In conclusion, I can only wish you one thing. For your store to flourish. And for it to flourish, you need to go shopping and see how everything is done there, ask the price. And it is even possible to communicate with their owners, they can tell you much more about how and what to do correctly.

3) Another option is to open a parts store. If you decide to open a spare parts store, then you first need to determine what subject the spare parts will be, for electronics or auto parts. When you have made your choice, you need to register your business with the appropriate authority. Find a shop space. If you want the revenue to be large daily, then you should think about where it will be located. This business has its pros and cons. The advantages are that there is a very large margin, up to 80%. And the disadvantages are that this business requires very large investments.

To furnish the store, you will need to buy a lot of racks, different shelves, showcases for small parts. You also need to buy several computers so that they are interconnected and have an Internet connection. Also, if you have a small shop space, then you will need a warehouse where you will store your spare parts. For the store to work well, you will need to hire several salespeople, a person who will deal with purchases, an accountant and a store manager. And they all need to pay a salary of 15,000 rubles. But if you want even more, then you will need to open an online store selling spare parts, then you will still need to hire several couriers. Which will carry out the delivery of goods to recipients. You will need about 1 million rubles to open a store. This amount includes everything that I described above: salary, equipment, goods, shop and warehouse rent. We wish you good luck in opening your own spare parts store!

4) Another type of business in trade is an online store. There are three types of stores: Small shop; Medium store; Large online store.

Let's talk about each separately. Only an open small online store does not have very many orders. It needs only one person who will perform the functions: both the administrator and the director. You will also need a person who will deliver the goods to the addresses. But how can you do without the system administrator of your online store. He will create a site, watch how it functions.

For a small online store, you don’t need a lot of money. Only 75,000 rubles will be enough for you. The next option is the average online store. A store that has been operating for a long time and has its own small customer base. And gives a good profit. In it you will need a little more staff. You will need an administrator to oversee customer support and orders. He will also oversee the project, finances. Will reconcile accounts. But you will also need a storekeeper who will process and add orders. But you also need a car and a driver. To open such an online store, you will need to invest about 150,000-300,000 rubles. But if you have more initial money, then you can open a large online store, which will have a large number of orders and a large customer base. For this type of store, you will need a lot of staff: A store manager who will manage the store. An administrator who oversees customer support and orders. Storekeeper who will handle the processing and ordering of goods. Several drivers who will deliver orders to your customers. This type of online store will require about 1 million rubles. But they pay off quickly. I think you can decide which online store you want to open.

You have familiarized yourself with several types of stores, we hope you can make your choice. I wish you the best of luck in starting your own trading business.

Profitable niches for trade: pilaf via the Internet, knives, optics and much more.

 

Since the establishment of commodity-money relations, trade has been one of the most profitable types of business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will be in demand for sure: already well-known and “promoted” or innovative? Low or high price range? Domestic or imported production?

To understand which product to choose for promotion, you should analyze the market situation in various segments, the prospects for its development, evaluate distribution channels and the level of competition.

Market situation

Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015 the real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 - by another 3.9%.

According to research by "Romir", approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the essentials: groceries, clothes, shoes, and other non-food consumer goods.

Sociologists distinguish four types of buyers depending on their chosen cost-saving strategy (see Table 1).

Table 1. "Portraits" of buyers

Buyer Type	signs	Behavior
"Optimizer"	Men over 45 living in major cities	Refusal from expensive brands (21%), switching to cheaper ones (31%)
"Rationalist"	High income people	Make a shopping list (29%) and always follow it
"bargain hunter"	Women aged 35-44, low-income citizens, residents of small towns (100-500 thousand people)	Purchase goods mainly through promotions (19%)
"Thrifty"	Residents of small settlements, low-income people	They stock up on food for future use (16%), go shopping less often to keep their budget under control (22%)

Similar trends are observed in online sales (see Figure 1).

*Data are presented without taking into account online orders of ready meals, tickets, digital goods, bulk purchases

In 2015, according to Vedomosti, they grew by only 3% adjusted for inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% adjusted for inflation). In an average online store, the check “grew” by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (growth to 160 million)

According to Data Insight statistics, consumer interest has shifted from electronics and household appliances to budget goods: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods has decreased. The leaders are sports goods, products for animals and children's assortment.

Summary: the situation on the market makes us think about the formation of a fairly wide range, designed for an audience interested in saving. At the same time, the quality should be acceptable, since competition in the low and medium segments has been and remains high. The marketing strategy should be targeted at different categories of citizens and take into account their preferred ways of saving.

What do buyers want?

Let's take a look at what commodity is profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbs 2016).

Food: pilaf via the Internet

Food items are among the essentials. Even in times of austerity, buyers will never exclude them from the consumer basket. So, in this niche you can take your place. This is exactly what the young entrepreneur Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store Plov.com.

Starting capital - 1 million rubles from their own savings - was spent on equipping the kitchen and creating an order-taking website.

At first, the entrepreneur and his partners only sold pilaf, but in 2015 they expanded their assortment and began to offer sweets, salads, manti, pastries: sales increased by 88%. The online store's revenue in the period from January to April 2016 increased by 2 times compared to the same period last year.

The nearest plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. — In summer, people try to spend more time outdoors, in parks. We need to be where our customer is.”

According to the results of 2015, I. Ismailov became the winner of the “Young Billionaire School”, annually held by Forbs, and his project was recognized as one of the most promising.

Cooking at home: knives for amateur cooks

During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat tasty and beautiful. This trend was noticed by entrepreneur Alexei Yakovlev and signed an agreement with Samura Cutlery, the largest manufacturer of steel and ceramic knives. By promoting the products of this company in the middle price category, you can interest amateur cooks in it. The idea justified itself: today, the Samura franchise (TOP-5 of the Forbs rating in 2016) has 250 points of sale (23 opened in 2015).

Initial investment - 250,000 rubles: involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, profit - 2 million rubles (knives are sold with a markup of 160%).

Good vision for the price

Demand for health products is consistently high. This explains the success of icraft optics, a federal retail chain of stores selling ready-made glasses and making them to order (it has its own lens-turning workshop). Franchise TOP-12 of the Forbs rating. Currently, there are 130 own and 350 franchise outlets (120 opened in 2015).

Business geography - more than 100 cities. There are no royalties or lump-sum fees. For the entry fee (1.4 million rubles), franchisees receive commercial, lighting, medical equipment and a basic batch of goods.

The franchisor offers partners the opportunity to make up to 300% of the retail margin and, as a bonus, gives 50% compensation for advertising costs.

Revenue - 6 million rubles, profit of the franchisee - 3 million rubles.

For children's creativity

Investing in the younger generation is considered by most parents to be paramount and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's dwell on them in more detail.

If we talk about the offline format, then the franchise for the sale of kits for creativity "Orange Elephant" (TOP-15 Forbs rating) is successfully moving forward: 10 own and 422 franchise points. Franchisors have their own production in China of kits for drawing, modeling, design, decor. Today it is one of the most recognizable and rapidly growing chains of products for children, represented in 61 cities of Russia, as well as in the CIS, Europe, Asia, and South Africa. In 2015, 85 new Orange Elephant outlets were opened.

Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.

What is profitable to sell online?

Today, almost everyone can create their own online store. But not everyone knows what to fill it with. The editors of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and their marketing features to look out for (see Table 2).

Table 2. What is profitable to trade on the Internet?

		What to look out for
	high demand (seasonal holidays, birthdays, memorable dates, etc.) you can sell goods of your own production with a markup of up to 300%	high competition, including with large Internet sites and retail gift shops seasonality (high season - from May to August, peak - before the holidays)
	the ability to order the delivery of the most popular items - feed and filler, which usually have a large volume, so it is inconvenient to pick them up from the supermarket a good solution for those who do not have a pet store near their home	goods with a long shelf life, therefore they are ordered with a significant interval: you will have to actively promote in a crisis, many people switch to animal offal feeding
Hobbies (diamond mosaic, felting wool, paints, brushes, decoupage paper) and collectibles (stamps, coins, antiques)	enthusiastic people are a grateful audience: they will always find funds for their hobby it is unprofitable to keep an offline store on this topic, since the product is not essential, but in the online version it is profitable (less overhead costs, lower price, higher demand)	many people hesitate to buy collectibles online because of the risk of fakes goods are not cheap, so the demand for them in a crisis will be limited
Goods for recreation and tourism	more and more people are oriented towards active and country rest attractive delivery of bulky and bulky goods to the apartment	it is difficult to find suppliers (China does not suit everyone) a lot of imports - currency risks seasonal demand many competitors

But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer treats him with confidence and quickly becomes a regular, recommends him to friends. This must be taken into account when choosing your trading niche.

Before investing their money, effort and time in a business, any novice businessman asks this important question. How to occupy exactly that market niche, where there will be both a good demand for its products and a sufficient number of solvent consumers. Every newly-minted entrepreneur dreams of this, but these dreams come true very rarely and, most often, remain dreams. And the most common reason for this is competitors.

It was about competition that was dreamed of during the Soviet Union, when there was a shortage of goods. Today, if someone has found a profitable industry that is not occupied by anyone, then they will find out about it almost immediately. And tomorrow there will be two or three entrepreneurs in this industry who will begin to multiply at the speed of mushrooms after rain. And after a short time, this niche will be filled with militant competitors.

There is, of course, a better situation, provided that somewhere in a large state organization your uncle works as a director, who, out of kindred feelings, will transfer orders for services and the purchase of goods only to you. And since this is only your uncle, there will be no competitors. But this is fraught with an article about monopoly and corruption in state-owned enterprises. Therefore, it is better to consider an ideal variant of a competitive market with the condition that in this industry there are simultaneously a large number of approximately identical competing entrepreneurs and enterprises that use similar technologies or sell a similar range of goods.

All market niches today seem busy and fully filled. But in fact, no, due to the fact that the market is steadily growing and developing, technologies and products are changing, the demand for them is changing. Because of this, new commodity industries are emerging, quickly filled with the most active and competitive entrepreneurs. And also those who just happened to be in the right place at the right time.

And now a few examples of how you can and should use the uneven development of the market, and how to play on a change in the situation in order to gain a local advantage over competitors in an overcrowded product niche.

Once upon a time in the distant past, there were no cockroach pencils in Russia. And the cockroaches themselves in the houses were innumerable. One commercial organization learned that in China this miracle remedy can already be found on sale. And this same company entered into an agreement for the supply of a huge amount of goods. The first batches were snapped up like hot cakes for several months, despite the fact that prices were two to three times higher than the purchase price.

Then, when other firms after some time found out about this and also began to import pencils from cockroaches to Russia, prices fell along with the amount of profit. A year later, this product was no different from the usual commercial one, and there was the same markup of 20-30% of the purchase price.

Or another situation from the relatively recent past. The US released a good communicator Palm Treo 650. For a while he was the best. But progress does not stand still. They began to produce more advanced communicators. But Palm Treo650 still continued to be in demand, because it was a very successful model. In this regard, it was released in a very large batch.

In one year, this communicator managed to become the best-selling among communicators in the States. Then, of course, the fashion for it ended, it became outdated. But there was a significant remainder of the lot left on the market. And the change of fashion has not yet reached Russia. And there were enterprising people who figured out, counted and began to import these communicators in containers to our markets. For comparison: since the States recognized this model as obsolete, its purchase price was reduced and amounted to 100-120 dollars. Our Palm Treo650 cost $350-400 as a novelty. This went on for over a year. Several large companies, seeing this situation, also decided to make money and began to import these communicators in very large quantities.

And the boom is over. Once the market has formed an excess of goods, the price quite naturally fell. Just by that time, the cost of newer models began to decline in our market.

Therefore, in order to really make money, you need to constantly look for various ways to earn money, new products and services.

And now let's see what goods and services are in demand now.

As elsewhere, here you can choose. For example, the market for everyday products. Every day or quite regularly people buy bread, potatoes, kefir, cereals, sugar, salt and other products. But since these goods are constantly needed, there are a lot of manufacturers of this range, so you can not count on the profitability of this trade. In order to have more than competitors and always have a demand for your products, you need to constantly introduce some new technologies that will reduce the cost of goods, or rely on large sales volumes. Here, we cannot talk about small and medium-sized businesses, since we will have to create large supermarkets, shopping centers and chains.

There is another option - to look for completely new products and services. You will be the only ones in the market, and for some time you will be able to work without competition. If you think about a product that can be found quickly and that it is suitable for any region, then these are constantly changing fashion styles of clothing and shoe models.

Designers and marketers work hard to create these products every year. If you already have a sale of clothes and shoes, you can contact the suppliers of popular fashion brands in your price category, and every season delight your customers with an assortment of new collections. All this will be in demand, but only for a certain time.

Then competitors will learn about the profitability of your enterprise, and will begin to import and trade similar models. Demand and margins will inevitably fall. Therefore, take care in advance of the purchase of new models that are relevant for the next season, and buyers will always come to you.

It is also necessary to take into account the fact that constantly developing progress can not only create new business lines and market niches, but also destroy the old ones. Quite recently, the sale of cassettes for cassette recorders was widespread. It was very profitable. But then the development of technology stepped forward, laser discs appeared, and cassette recorders became outdated and disappeared from production. Cassettes are no longer needed by anyone.

Or turn to another similar industry. Every year our market is massively replenished with new mobile phones, laptops and netbooks, tablets, electronic gadgets and other equipment.

Batteries for these devices have time to wear out faster than the device itself deteriorates or becomes obsolete. Therefore, many entrepreneurs have managed to arrange the supply of batteries and other spare trifles and accessories for electronic equipment directly from Chinese or Taiwanese manufacturers. And they help people, and they don’t forget their profits - everyone is happy. Or they buy in the largest online stores known all over the world, for example, ebay.com. There you can buy spare parts and various components for existing equipment much cheaper than from the supplier of this equipment.

The scheme is very simple. The communicator supplier purchases batteries from the direct battery manufacturer and puts a markup on them. Then the equipment supplier makes purchases of electronics together with spare parts, brings them to its warehouse and once again makes an extra charge for delivery and separately for storing the equipment in the warehouse. And on the Internet auction you can buy batteries from the manufacturer directly. It is clear that in this case you save a lot of money, which also increases depending on the quantity of goods in the supplied batches.

Modern means of communication and delivery make it possible to receive the ordered goods quickly and easily. And there is always solvent demand for it, constantly increasing with the acquisition of equipment

Here a logical question arises as to whether it is worth it for a novice businessman to do everything in the same way as those who already have many customers, large sales volumes, turnover and good income. The answer can be simple: if someone invented and created a successful business, then this someone is a smart person. And this means that the same business can be reproduced only if, for some reason, the enterprise is closed, or deployed in another, less busy place. For example, there was a certain company that successfully worked in the clothing market in one city. You are from another city. We arrived, got acquainted with the assortment, how to find suppliers and clients. In your city today there is no such product and such trade. And you copied this type of business and transferred it to your city. In this case, the option will be successful.

The probability of success will become even higher, and you will be especially pleased if you manage not only to do everything the same, but to bring in some other idea of ​​your own - new and original. But at the same time, it is necessary to realize that any undertaking in the market is primarily a commercial risk, and not just profits and opportunities. And the more profitable the business, the greater the risk for the businessman.

What is the best way to trade? Choosing a profitable direction before starting a business

For a novice entrepreneur, this is a very important question before investing their money, strength and will in a business - how to find, how to choose exactly that niche in the market, where there will be both good demand for goods and many solvent customers. This dream of every novice entrepreneur is not always realized, even to put it another way - very, very rarely. And the most prosaic reason for this rarity is competition.

Yes, yes, the very competition that we all wanted to see around us for so long during the Soviet Union. If only someone found a profitable niche for their business - and someone else found out about it - tomorrow in this niche there will be not one entrepreneur, but two, and the day after tomorrow not two, but four ... And after a very short time in this niche will no longer be free, but competition, as elsewhere in the market.

There is another option- to have an uncle somewhere who works as the director of a large state enterprise and, out of kindred feelings, will only transfer orders for the purchase of goods and the provision of services to you. And since this uncle will only be your relative, there will be no competition. But this is a topic for another article - about monopoly and corruption in state bodies. And in this article, we will consider the ideal situation of a competitive market, which often exists when there are simultaneously a large number of competing firms and entrepreneurs of approximately the same size in the same niche and using similar technologies or selling a homogeneous product.

Despite the fact that today in the market all niches seem to be filled and fully occupied, this is wrong. And this is not so for one simple reason - the market is developing steadily, technologies are changing, goods are changing, demand is changing. At the same time, new product niches constantly appear in the dynamics of change, but they are quickly filled, and they are occupied by the most mobile and competitively trained entrepreneurs. Or those who are just lucky enough to be in the right place at the right time.

Here are a few examples of the successful use of the uneven development of the market and changes in the situation in order to obtain a local competitive advantage in a highly competitive environment.

Let's take an example from the distant past. Once upon a time, when we still didn’t have cockroach pencils for sale at all, one of the commercial firms found out that such a product was already available in China. And then there were a lot of cockroaches in the houses, it was just a general disaster. The company entered into a large supply contract, and the first batches of this product sold with a bang within 2-4 months, and the product was sold at a price 2-3 times higher than the purchase price.

And then, when these 4 months passed, many companies were already importing these pencils from cockroaches, prices fell along with the level of profit. And a year later it was already an ordinary commercial product with an extra charge of 20-30% of the purchase price.

Or take another example, from the recent past. Released in the US relatively recently a good communicator Palm Treo650. Well, he was good at that time, then progress went forward, more advanced communicators began to be produced. But that very Treo650 turned out to be such a successful model that a lot of it was released.

For one year, it was even the best-selling communicator in the US. And when the fashion for it passed in the USA, there were still a lot of these slightly outdated models, according to the concepts of Americans, on the market. And by our standards, he was still very remarkable. And smart people were found, counted, and began to deliver these communicators in containers to our market. At the same time, the wholesale purchase price for this model, outdated by US standards, was 100-120 dollars. And here it was sold at a price of 350-450 dollars. And so it went on by today's standards for a long time, more than a year. And then several large companies saw this situation, calculated it, and already brought in very large batches of such communicators.

And that's all. There was an excess of goods on the market, the price fell. Yes, and in our market prices for newer models began to decline. Everything returned to normal.

Therefore, those who really want to earn money are constantly looking for new ways to earn money, new products and services for possible earnings.

Now let's look at what goods and services there is now unsatisfied demand.

There is always a choice. Or you need to go to the market for everyday goods. For example, people buy bread, milk, potatoes and other products regularly every day. But due to the fact that the competition for their sale is very, very high, the profitability of such trading is not very attractive. With such trade, you need to rely either on the use of some new technologies that significantly reduce the cost of selling such goods in your stores, or on large sales volumes. It is no longer possible to do without the creation of large supermarkets and retail chains. For small and medium businesses, this path is no longer suitable.

Another option is to search for completely new options for goods and services., in the implementation of which you will be able to work for some time with little or no competition, because at first you will be the only ones. If you try to dream up and quickly find a product that is suitable for any region, I would first of all name new fashionable styles of clothes and shoes.

Such products are created by marketers and designers every year. New collections are coming out and if you already have a clothing or footwear trade, you can directly contact the suppliers of fashion brands in your price niche and please your customers with new products. Which, of course, will be in demand. But only the first time.

Then your competitors will bring in similar models, demand and margins will fall ... But if you take care in advance to purchase new models that are fashionable next season, then you will constantly have new goods for your customers.

And you also need to take into account that progress not only creates new lines of business and niches in the market, but also kills the old ones. Until recently, the sale of cassettes for cassette recorders was a very profitable and widespread business. But the time has come, cassette tape recorders have disappeared, and no one needs such goods as cassettes for them.

Let's take another industry. Here, every year, we sell massively new electronic gadgets, mobile phones, laptops and netbooks, and many other similar equipment.

And for most of these devices, batteries fail much faster than a communicator or laptop deteriorates or becomes obsolete. And many entrepreneurs have found a way to help people - they have set up direct delivery of batteries and other small items for electronic equipment on orders directly from China or Taiwan from manufacturers. Or purchase such spare parts on electronic auctions of world importance, such as ebay.com. At such auctions, you can purchase electronic components from existing equipment much cheaper than from a supplier of such equipment.

The technology is very simple- the communicator supplier buys the same batteries from the battery manufacturer, makes his markup on them, then the equipment supplier buys electronic devices along with spare parts, takes them to the warehouse, makes another markup for his work plus storage in the warehouse. And at an electronic auction, you can purchase batteries directly from the manufacturer, while you save a significant amount, which grows many times when you supply not one unit of goods, but the whole lot.

With modern means of communication and delivery, this is quite simple and allows you to quickly supply customers with exactly the type of product that they need right now. There is always effective demand for it, which is constantly increasing with the purchase of new equipment.

The question arises - is it worth it for a novice entrepreneur to copy existing successful businesses? who already have customers, sales volumes, profits and turnovers ... But here you should immediately understand that if there is already a successful business, and smart people work in it, then you can create one either in another place, or in the case when this business is winding down for some reason. For example, the company worked successfully in the clothing market in one city. You came from another country, got acquainted with the assortment, the system for searching for suppliers and buyers, realized that in your city there is no such type of trade and assortment of goods today, copied and transferred such a business to your city. This option may be successful.

It is especially nice if you manage to do more than just copy the business but to bring something new and unusual into it. Then the probability of success becomes even higher. But you need to immediately understand that any business is not only an opportunity, but also a commercial risk. And the more potentially profitable the business, the more risk those who will be involved in it take on.