Services for people in Europe. The most promising business ideas from America

New startups, not finding a sufficient response from consumers, crumble into dust without bringing any profit.

Unexpectedly for everyone, they are developing quite, bringing multimillion-dollar profits to the organizer. Having learned about those projects that turned out to be successful and too bold, one can only regret that they did not come to our heads. And whether it is possible to bring these ideas to life in our country, we will see further.

This idea enriched the Colombian who founded the PetButler company in his country. . Employees of the company clean up dog excrement for a fee, which their customers transfer weekly.

Once this proposal to Matt Boswell, the founder of the company, seemed ridiculous. However, the economic mindset and entrepreneurial acumen helped to quickly analyze all the pros and cons of the proposal. And here is the result - now PetButler is the largest company to perform such an unpleasant job as cleaning up feces after animals. This work is one of those that they do not like, even disdain, and tend to avoid doing on their own.

The calculation was as follows: if we take a district with a radius of 30 km, then this is more than 100,000 dogs, even if 1% of the owners of these animals pay weekly for the services of his company, this is already a decent amount.

PetButler now has more than 5,000 dog owners as customers and has sold over a hundred franchises to various states.

For Russia, this idea would not be bad, but there is no sufficiently strict legislation forcing to clean up excrement on lawns after dogs.

In our country, there are conscientious citizens who clean themselves while walking the dogs, but there are only a few of them. If we consider breeders of different breeds of dogs, then, probably, these services may be in demand. But it should be noted that the concentration of breeders in any region is not so great, so a large scale is hardly possible.

Grandma's jam

Entrepreneur Fraser Doherty left school at the age of 16 and opened his own company, Super Jam. At the age of 14, he began selling jars of his own jam, which made him famous now not only in his native Scotland.

The company's annual turnover is currently more than 500,000 cans, which is 1/5 of the entire jam market in England. In addition to the jam business, Doherty decided to write a book, now there are two on sale, both dedicated to his business. The Scottish entrepreneur organizes many parties for senior citizens, as part of the charity SuperJamTeaParties, which was also organized by Doherty.

The company's products have a stand at the National Museum of Scotland exhibition, being a recognized example of an exemplary food brand.

In the Russian version, there is already a similar company that not only supplies high-quality jams and preserves to all regions of the country, but also produces export products - these are jams under the Maheev brand (Essen Production, located in the Republic of Tatarstan).

Pillows with grain filling

This business was started quite spontaneously by a housewife, Kim Levin, who sewed grains into fabrics, made a pleasantly scented pillow, heated it in the microwave, and made a relaxation pillow. She presented her first products to children and relatives. Then her friends and acquaintances began to ask her to sew the same pillows, there were enough calls for Kim to think about wholesale sales of relaxation pillows with grain inside. The potential of the idea with relaxation pillows was immediately appreciated, and Kim began to look for partners, go to retailers.

The persistence of the housewife was rewarded, a large chain store agreed to include her pillows in their assortment. As a result, a multi-million dollar business that was started with a cute gift from mom to children.

Kim Levine is constantly updating her blog, and she also wrote a book on how moms can become successful business women and become millionaires.

In Russia, such a trend is also already noticeable, and for a long time you can find buckwheat pillows for sleeping, with lavender filler, and others on sale. The range is wide enough and the prices are affordable, so that not only Americans can open a successful business for health benefits.

Mobile wedding

The idea of ​​a mobile wedding, again, is embodied in America.

Wedding Wagon is the name of a company that offers wedding services in any chosen place (available options are posted on the website of the aforementioned company - this can be a hotel room, park, Las Vegas square and others).

All accessories necessary for the ritual of marriage and worship are located in the trunk of the van. The services of a photographer, a witness and other options are also offered by the company's service. The event, on average, will cost $ 130, and at the end of the ceremony, the newlyweds will receive the necessary legal documents and a certificate confirming this oath.

Domestic jellyfish

This startup, which brought popularity to the author, is a vivid example of the fact that education will never be superfluous, you just need to know how to use it. Alex Endon, a former Duke University student, graduated in Marine Biology before starting JellyfishArt. The founder now lives in San Francisco.

This startup is notable for its originality - the pets it offers are sea jellyfish. First, Alex did some research on the pet market and found that he was the first and only one to come up with this idea.

The starting capital of JellyfishArt was 50 thousand dollars, and the cost of one jellyfish was 39 dollars. The company has opened its online store and, in addition to the pets themselves, you can get an aquarium for jellyfish, special food for them, various accessories and necessary items to ensure the life of the pets and take care of them.

Since jellyfish are a rather exotic idea for a pet, it may well be implemented on the Russian market. The question is the price and availability of this proposal. If you do not focus on the middle class, but sell it as an exclusive product, you can also have a serious profit.

Knitted sweater

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John Kaplar started his jumper business after one failed congratulations. He really wanted to give some of his close friends a sweater for Christmas, this disappointment and helped to form the idea of ​​​​opening a company that sells knitted sweaters.

The assortment of Skedouche is designed in such a way that you can find a sweater as a gift for various holidays, and the size range is large, you can find knitwear for children, men and women, there are also sweaters for pets. The start-up capital that John Caplar invested in his idea was $40,000.

Despite the fact that Russian girls and grandmothers have not yet forgotten how to knit, there is no such tradition to give warm knitted sweaters for the holiday, but hand-made itself is a trend, so knitted items that have their own zest are quite popular and many housewives support their budget such a profit. By putting production on stream, you can lose uniqueness.

cheese sculptures

Sarah Kauffman creates edible masterpieces, and the start of this amazing business was a commission for creative advertising for the WisconsinDairy cheese company.

TheCheeseLady, now Sarah's alias. She discovered her talent and makes sculptures from cheese for exhibitions, they can be bought as souvenirs.

Such a business will be unique for Russia, as here, too, they are not devoid of a sense of beauty and know how to appreciate it. Such a plan of work is exclusive, but in Russia there are connoisseurs of carved cheese.

African coffins

There were enterprising artisans in Ghana who came up with the idea of ​​creative coffin decoration. An unusual approach to the mourning craft made it possible to receive solid money.

The attitude is important here - only individual orders, there are no restrictions on the form and material, if you are ready to pay for it - artisans will embody any most daring idea.

Now Africans produce a number of models in series and supply them to European countries and America. For the end consumer, burial in a shoe or bottle of Coca-Cola will cost about $1,000.

And in Russia you can find consumers for such an unusual product. Nothing human is alien, which means that if the consumer has the described offer and sufficient funds, artistic coffins will also find their buyer.

Bow adoption

A weird, even absurd, startup that ran for almost a year was to provide an opportunity to adopt a pickled onion. A resident of the county of Kent in the UK tried to enrich herself with such an idea.

The 47-year-old woman created the site adoptapickledonion.com, where a variety of marinated onions were put on display for everyone to see. The future “Parent” could choose a “baby” who would be given care and a happy life. For 8 euros, the happy owner of a pickled onion received a beautiful certificate of adoption of a smiling onion and its own photograph.

Help for suicides

There is an agency called LastTour that offers quite specific tours. They are based on statistical data - the places where the most suicides occur.

The target audience of this company is people who are thinking about suicide. For $50, accompanied by a guide, you can choose the most picturesque or interesting place to settle accounts with life. Business is booming, although from the outside this idea seems illegal.

Japanese friend

If elite escort services have existed for a long time, then renting a friend or relative is a fairly fresh idea. HagemashiTai opens in Japan , where can i come for the anniversary , funeral, any other event with a rented companion - wife, husband. Professional actors will perfectly play the right role for affordable money.

As such, the escort service in Russia has been flourishing for quite some time. In large cities, it was always possible to invite a suitable woman as an escort, or you can also find a man who will be an excellent companion for a respectable woman. So it is not yet known where the idea of ​​a friend for rent came from to the Japanese.

Crime scene cleaning

MurderSceneMopUp has opened in Atlanta and does the work no one wants to do. Indeed, it is very difficult mentally to clean up a crime scene, where the very air is saturated with pain, fear and the smell of death itself. The company's turnover is more than 2,000,000 dollars, because those who want to entrust this honor to anyone, just do not do it themselves.

Cleaning companies in our country clean not only at the crime scene, but also at the site of the last holiday, and sometimes it is not known what is worse. For this reason, the narrow specialization of a separate, newly formed company will not be able to compete with universal cleaners, for whom it is not important where to clean, especially if the price issue is decided in their favor.

Antistress

A very relevant idea for citizens living in a tense rhythm. A club has been opened in San Diego that organizes leisure time for a person, relieving stress in the best way. In Sarah's SmashShack, you can smash dishes, smash TVs, throw chairs, smash bottles, throw darts at the boss photo. You can bring a flash drive with music, to the accompaniment of which you will destroy the dishes. For the pleasure of breaking 15 plates, you will have to pay $ 45, and for three vases, only $ 15.

Surely, more practical Russians would prefer to beat the dishes for more affordable means, and so - a snowball fight in winter, or a nice house party with a portrait of the boss on a dart wheel will completely replace the anti-stress room. Although, depending on the form in which to teach this idea. Team building, as a direction, is already working in Russia and quite effectively.

Business in foreign countries has a slightly different specificity due to the difference in culture and legislation. For this reason, some simply will not take root without finding a response in the consumers of the broad Russian soul, and a part, and a large one, has long been developed in the country, and these foreign ideas have Russian roots.

Business ideas from Europe are bold start-ups that will help you increase your fortune in a short time. Western projects are the best suited for implementation in Russia, if only for the reason that they are new, interesting and not yet sufficiently developed in our country, which means that entrepreneurs have every chance to occupy a relatively free niche. Below we will look at the most popular business novelties in Europe with a small investment.

Create a group on social networks

Progress does not stand still. In the capitalist world, advertising determines sales. According to many experts, the “era of television” is coming to an end. More and more advertising goes online. In Europe, advertising through social networks is widespread, while in Russia this marketing method is only gaining popularity. Advertisements are placed in communities (publics). You can create such a site at no extra cost.

All that is required is to come up with an original concept for a public in one of the social networks (“Vkontakte”, “Facebook”, “Instagram”, etc.). For example, dedicate a group to beautiful photographs of nature. Next, you need to unroll it. This is where the start-up capital will go.

To promote a group, you must follow the following steps:

• fill the community with content (fill it with interesting informational material);
• wind up subscribers with the help of special services (it costs up to three thousand rubles);
• launch advertising in other communities (price is negotiable, in large groups - from 15 thousand rubles);
• post content regularly.

Advertising should be given special attention. It should be designed for the target audience. If the community is dedicated to nature, then the advertisement should also be in public with the appropriate theme - so it will be seen by a large number of potential subscribers.

European business ideas, which are not in Russia, are associated with an independent search for advertising buyers. When you gain more than 60 thousand subscribers, advertisers will contact you. You can find them yourself, based on the interests of your community members. For example, a public about nature can successfully advertise an online store of goods for outdoor activities.

The cost of advertising in social networks is calculated by special services, it is from this amount that customers will start. Such services work according to the following principle: they determine the number of subscribers, the so-called likes and comments. Therefore, try to publish content that encourages commenting.

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In the West, there is a growing demand for bold and creative startups. One of them: opening your own time cafe (or anti-cafe). Small businesses in Europe are increasingly moving into the creation of entertainment establishments with a small selection of gastronomic products. Anticafe is an institution with a specific theme. Food and drinks are also sold there, but in much smaller quantities than in a regular cafe.

A business that does not exist in Russia is the creation of establishments for fans of serials. See which shows are currently the highest rated. Then announce a new episode tonight at your anti-cafe. It is enough to advertise in the community dedicated to the series on social networks and there will be no free places. After that, in the fan environment, fame will grow exponentially.

Online trading

Small business in Europe has changed dramatically over the past five years. More and more people are realizing that the most profitable sales channel is the Internet. Instead of maintaining stores (and this is a lot of information, rent, staff salaries and much more), entrepreneurs prefer online sales platforms.

The most popular business in Europe is still underdeveloped in Russia. Therefore, those who manage to occupy a market niche now will be able to avoid fierce competition in the future.

What can't be saved? On advertising. Marketing comes to the fore when it comes to the internet. Even if you have an establishment in the city center, open an online store anyway. With proper promotion of the site (or a group on a social network), you may close your store as useless and turn it into a warehouse.

Business without leaving home

Another trend has been the production of goods at home, it is in this segment that small businesses in Europe go. Ideas for this type of production can be found anywhere. Starting from T-shirts with prints of a famous football club, ending with clay figurines for video game lovers. An interesting idea that is gaining popularity is the production of figurines of people with its help (the figurine outwardly repeats the image of the customer).

Many of these products require inexpensive and compact equipment that can be placed in your home or garage (find out how to choose). Thus, you do not need to rent a separate room. Sales channel - an online store and social networks with a link to it. For 15-20 thousand rubles, you can promote the channel within a month.

What kind of home business is able to bring profit to entrepreneurs from villages and villages, you will find out at this address:. Actual commercial ideas for the countryside.

What determines the success of European business

What conclusion can be drawn from all the above? Fast and high income with minimal investment can only be given by a bold idea and non-standard solutions. When choosing a startup, you should pay attention to the growing popularity of online sales.

And most importantly. One Indian energy drink, costing 30 cents, acts on the body better than the world-famous Red Bull. Because it contains berries from the Parvati Valley. Red Bull doesn't have berries from the Parvati Valley, but it has a billion-dollar image. All interesting business ideas from Europe are based on the right marketing strategy. Therefore, always remember that advertising is the engine of sales. Consider also

Many aspiring entrepreneurs find it difficult to choose a profitable business idea. Most often, they are guided by the experience of domestic businessmen, but, unfortunately, this approach is not always justified, so some newcomers take 2018 business ideas from the USA as a basis. In this article, we have collected some of the best projects that can bring good income in our country.

American Business Features

It is worth noting that American small business ideas have their own characteristics. For the inhabitants of this country, entrepreneurial activity is a way of life. Perhaps some business ideas in the USA will seem unusual and even outlandish to you. Therefore, when choosing a direction of activity, it is necessary to take into account the mentality of our people and compare them with real conditions. The fact is that not all business ideas from the USA can show high efficiency in Russia. American culture is made up of the traditions of different peoples. Thanks to this, in the United States you can open a business related to a variety of areas of human activity. But there are also models that can only work overseas. In our country they are unacceptable.

Despite this, many domestic entrepreneurs successfully implement American business ideas that are not in Russia and receive a decent income. Of course, in every field there is a certain level of competition. This is how the modern business world works. In principle, you can choose one of the new business ideas in the US with a complete lack of competition. In this case, you will become a real pioneer. Of course, competitors will appear sooner or later, but by then you will have time to earn good money.

Pets

These interesting business ideas from the USA are great for pet lovers. The first option is a taxi for pets. This service is usually used by wealthy people who are very busy with their own affairs. Your task is to accompany pets to the veterinary clinic. To work, you will need a roomy car and special comfortable cages. Such a business is most profitable to open in large cities.

Another small business idea developing in the USA is a pet hotel where you will house your pets and provide them with proper care. Such a business brings a good income, both in the US and in European countries. In Russia, hotels for animals are also not uncommon. Their services are used by people who go on business trips or on vacation and do not have the opportunity to take their pets with them. While the owners are on the road, the hotel staff look after unusual guests, providing them with proper care and food.

Personal consultations

This idea of ​​a small business in the United States appeared relatively recently. Providing individual consultations in America is carried out only by specialists with extensive experience and the necessary knowledge in a particular area.

In our country, many citizens need outside help and practical advice. If you are a good economist, lawyer or psychologist, try acting as a personal consultant. This is one of the simplest American business ideas without investment. All you need to get started is knowledge, a computer and access to the Internet. At first, you can provide such a service for free in order to attract the attention of customers to your business.

Rubber paving slabs

Some business ideas from Europe and America are already working in our country and bring good income. These include the production of rubber paving slabs. According to experts, such a business opens up wide prospects for newcomers. There is no high level of competition in this market segment. The profitability of such a business reaches 40%.

Rubber tiles have a lot of advantages. First of all, it is a long service life. It retains its original appearance and shape for more than 20 years. In addition, such tiles do not slip, crack or fade in direct sunlight.

Such products are made from crumb rubber, which, in turn, is obtained from old car tires. This is from America. The cost of raw materials depends on the method of its manufacture, color and fraction. If we talk about equipment, to implement such a promising business idea in the USA, you will need:

• Volcanic press;
• Forms;
• Mixer;
• Drying chamber.

If you want to make multi-colored tiles, you can use different dyes.

Silent events

Hosting parties, trainings and other noisy events in wireless headphones is one of the coolest small business ideas from Europe and the USA. This direction of activity opens up incredible prospects for aspiring entrepreneurs.

If you are attracted by the organization of various events, try to implement such a project in our country. Of course, you will have to spend a certain amount on the purchase of special equipment and advertising your business. All initial investments will be returned in the shortest possible time. Since this new business idea from America and Europe has not yet become widespread, there is practically no competition in this market segment.

Product without packaging

Everyone knows that if a product is sold without packaging, it should cost much less. In some cases, this does not work, because there are some products that are difficult to sell unpackaged. But in general, such a trick attracts the attention of consumers.

If you want to open a small store, install transparent containers in it and try selling various sweets, tea, nuts, cereals, and more by weight. To properly form an assortment, ask the experts,. In difficult economic conditions, people are trying to buy inexpensive food, so you need to focus on budget goods. It can be pasta of the middle price segment, cereals, inexpensive loose leaf tea, coffee, and more. Bulk trading is a great small business idea in Europe and the US that will significantly increase your sales.

Jeans for men

Many men do not like to shop, so every trip to the store for new jeans is a real torment for them. This activity is frustrating and time consuming. To make life easier for men in the United States, special stores are opening. First, they sell only men's jeans. Secondly, they are not stacked on the shelves, but hung facing the customers. Most often, models of the same size hang on racks.

To choose jeans in such a store, you need to download a special mobile application to your phone, scan the model code and specify the size. After a certain time, your smartphone receives information in which fitting room the jeans selected for you are located. If the thing fits, you go with it to the checkout. Jeans that you do not like must be thrown into a special hole provided in the fitting room.

Customers believe that shopping in such a store is a real pleasure. Such an American business idea increases the profitability of a trading enterprise by 10 times.

Shopping at the airport

Another new American small business idea is airport food delivery. Every person who leaves their home for a certain time removes all perishable food from the refrigerator. When he returns home, he has to stop by the supermarket after a tiring flight to replenish food supplies. According to experts, the delivery of goods to the airport is unique. The client makes an order through a mobile application, and upon arrival at the airport, a courier with purchases is waiting for him.

Calorie counting restaurant

In some European and American restaurants, in the menu opposite each dish, its fat content and calorie content are indicated. This 2018 America and Europe business idea can be easily developed and made more attractive. For example, a person who has eaten the most high-calorie dish can receive a glass of wine as a gift.

Luggage storage on the motorway

The creators of such a business in America receive a huge income, since many citizens use this service with pleasure. Luggage lockers are installed on the freeway, in which you can leave any valuables for a certain period. This is very convenient for people who travel to another city. On the way back, a person picks up his things and pays for the service. Anyone can implement this American business idea from scratch, since it does not require large financial investments or any special knowledge.

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travel kits

If you can't think of anything, try selling special outdoor travel kits. In shops for tourists you can find folding furniture, mugs, spoons and more. It would seem that in this segment it is impossible to offer something new. But one American, nevertheless, figured out how to make money on such products. He designed a special portable travel kit consisting of a kitchenette, bed, shower, table and chairs. That is, it provides everything that is necessary for a good outdoor recreation. If you are interested, be sure to pay attention to this line of activity.

Used goods trade

In Western countries, the sale of second-hand things is considered quite commonplace. If you are interested in this line of work, ask

• The newest business ideas from Europe: TOP 12 ideas 2019
• Business ideas from Europe: how to find them

Most entrepreneurs dream of coming up with a new “million dollar idea” that will bring millions in profits and take them to the business Olympus. Promising ideas do not appear so often, but do not despair - if you can’t come up with anything interesting, you can use the example of Western colleagues. The ideas of many projects were borrowed from Western startups, and this did not prevent them from becoming successful: for example, Pavel Durov took advantage of the idea of ​​Mark Zuckerberg and created the VKontakte network, which, although it did not “surpass” Facebook in the world, nevertheless became the most popular social network in Russia and the CIS.

The United States has long been considered a trendsetter in business, but European businessmen can also demonstrate creativity and bring to life outstanding ideas that can be used here. Ecotourism, women's repair crews, the production of European timber - these and many other European ideas are successfully working on the Russian market.

The latest business ideas from Europe: TOP 12 ideas 2019

1. Bike cafe . Everyone knows what Makavto is - McDonald's and other cafes serve customers right in the car. A similar business, designed for cyclists, has recently appeared in Zurich. A person can come to the cafe and drink coffee / eat without getting up from the bike, which is “parked” right on the territory of the cafe directly at the table.

It's no secret that bicycles are a very popular mode of transport in Europe, and in Russia in recent years special parking lots for bicycles have appeared.

Can this idea be applied in Russia? Yes - especially in big cities. In addition to the convenience for cyclists, this novelty will attract the attention of visitors - even those who came on foot or arrived by car.

By the way, one more business can be done on bicycles, and this idea also came to us from Europe: more precisely, from the most “cycling” country - Holland. This is an automated bike rental point where anyone can literally take a bike for little money in a matter of seconds and then return it to this point or to any other similar rental point in the city.

Such machines have already reached Russia, but so far the idea has been implemented only in a few large cities.

2. Free gym.Many people do not go to the gym because they require you to pay for an annual or monthly membership right away. A person may not have such an amount, or he will not buy a subscription, doubting that he will go there regularly for a month, or even more so - a year.

Therefore, free gyms have already appeared in Europe - which, nevertheless, make great money selling additional services or sports goods. These can be personal trainer consultations, sports nutrition and drinks, sportswear and shoes, as well as the sale of advertising space in the gym.

Is it possible to organize such a business in Russia? Yes - but you need to carefully calculate everything so that the income from sales is greater than the losses from those who just want to go to the gym “for free”. Alternatively, you can make a free visit in the first months of the gym to attract customers.

3. Cone-shaped pizza.Fast food is the trend of our time. People don’t have time to have breakfast (they are in a hurry to work), they don’t have time to have lunch (there is a blockage at work), and in the evening after work, the last thing you want to do is stand at the stove.

This is one of the secrets of the popularity of pizza. However, pizza has one significant drawback - it takes up a lot of space and is inconvenient to eat on the go. The Italians found a way out: they came up with a pizza in a cone - Pizza Cono. This is the same pizza, but more compact, because the filling is inside the dough, which is folded into a cone. Thanks to this, pizza can be eaten not at the table, without a knife and fork.

It is possible to organize such a business both in Russia and in any other country - wherever there are pizza lovers, but especially in office areas. In addition, it will allow you to stand out from other pizzerias.

4. Unusual vending.Vending machines for coffee, soda and chocolate have long been popular. German entrepreneurs have gone further - they have installed vendings with sunglasses, towels and other things that travelers often forget at the stations of large cities.

Such an idea can take root in any country, because people spend a lot of time at railway stations and willingly spend money there. Moreover, according to statistics, the number of traveling Russians is growing every year.

Another unusual vending trades in sets of rolls! Japanese cuisine is very popular, but you can order rolls in Russia only in cafes and sushi bars. But in Europe, special vending machines for rolls are already operating.

If you install such machines in crowded places, the idea may well work. Do not forget that rolls, unlike chocolate, water and crackers, have a short shelf life, so choosing the location of such a machine is of paramount importance.

5. Children's hotels. This idea will surely appeal to parents who dream of a short break from their children - or are forced to go on a business trip. Not everyone has grandmothers or other relatives who can stay with the child, and not everyone trusts nannies. A children's hotel is, in fact, an analogue of a children's camp: the menu and design of the rooms are created taking into account the interests of the little guests. In addition, in such hotels there must be a medical worker and a psychologist.

This idea will certainly take root in large cities - both in Russia and in other countries, because the number of working parents is only growing, and relatives are not always eager to take care of other people's children.

6. Table-bed 2 in 1: an idea for workaholics. Not everyone leaves work at 18:00 - often employees have to stay late at work. At the same time, not every company is equipped with a lounge. Exit - a table that turns into a bed. In its normal form, it is no different from a regular office desk, but as soon as you lower the back panel and flip the side cover, the table transforms into a place to relax. In addition, there is a small TV.

The idea of ​​transforming furniture is far from new, but only this table combines furniture for work and leisure.

It is difficult to say how this idea can take root in Russian offices - after all, few employees are so “burning at work” that they need a bed. But for small apartments, of which there are plenty in our country, this can be a real find.

7. Selfie mirror. Selfie is a real trend of recent years. In order not to appear in the frame with an outstretched hand. special “selfie sticks” had already been invented, but the French went even further and developed a special selfie mirror - Pixglass. After installing a special application on your smartphone, you no longer have to choose a pose for a photo - the mirror itself will take a selfie and send it to your smartphone, while your hands can be anywhere.

It's hard to say how popular this idea can be - most likely, real selfie fans who are not sorry to pay for such a thing for the sake of their favorite hobby can buy a mirror. And besides, a large selfie mirror can be rented for various events.

8. Lacquer with aromas.Revlon, a company known to all women, has released a new collection of Revlon Parfumerie polishes - 24 colors with fragrances that match the desired shade. For example, a Bordeaux-colored lacquer has not only the color, but also the aroma of Bordeaux wine. The scent is said to last up to 3 days.

The fact is that ordinary varnishes have a rather sharp and specific smell that annoys many fashionistas. The creators of this series have eliminated this problem, and other businessmen working in the beauty industry are ready to follow their example. The same hair dyes also have an unpleasant smell, and ideas have already appeared on how to give them a better scent.

9. Travel by smartphone.To board a plane, it is no longer necessary to present a printed ticket - air tickets have become electronic. Applications have already appeared in major Western cities that allow you to buy tickets for other modes of transport - while the ticket remains in your smartphone.

By the way, a similar project called "Mobile Ticket" was recently launched in Moscow. Now, to pay for the metro, you need to attach a mobile phone that supports NFC technology to the turnstile. Something similar could be done in other metropolitan areas.

10. Tours for blind and visually impaired tourists.According to statistics, 8% of the Russian population are visually impaired, and their number is growing every year. Excursion services for people with disabilities is a significant sector in the modern tourism industry. However, visually impaired people cannot enjoy the ride 100%. An interesting idea came to the visually impaired owner of the travel agency Amar Latif - he began to organize special tours for the blind.

During the preparation of the tour, mixed groups are created, and sighted tourists help the blind to feel the beauty of the places they visit.

Creating conditions for people with disabilities is a very popular type of business and social policy in the West. Most likely, soon this fashion will reach us.

11. Business on clean shoes. “I myself can’t stand dirty shoes,” said the unforgettable Alexei Batalov in the film “Moscow Does Not Believe in Tears.” In fact, many people do not like dirty shoes - but what if in some regions of our country there is dirt and slush on the street for ten months a year?

A special Ultra Ever Dry liquid can be a way out: after processing the shoes with it, the shoes will repel dirt, water, and even sand. Such a liquid is successfully sold in Europe. In Russia, this business can work in large cities.

12. A restaurant that counts calories.Many people care about their figure, so some restaurants indicate not only the weight and price of each dish, but also the number of calories. But the owners of one Swiss restaurant went even further: they indicate the amount of calories and fat consumed not only on the menu, but also on the bill. By the way, this restaurant has 2 Michelin stars and is very popular.

The advantage of such a business idea is its simplicity. You just need to drive the calorie content of dishes into the system and add one line on the account. People who take care of their shape will certainly not bypass such a restaurant with their attention.

Business ideas from Europe: how to find them

If you are looking towards the West and want to use their developments in the Russian market, there are two ways to find ideas.

1. If you have friends, relatives and acquaintances living abroad, ask them what interesting new developments have appeared on their market. You can also subscribe to groups of Russian emigrants in Europe in social networks and find the necessary information through them.
2. Regular monitoring of foreign business websites. If you speak foreign languages, it is better to subscribe to foreign sites - until this information is found and reprinted on Russian-language resources, it may become slightly outdated.

Do not limit yourself to Europe and look for ideas everywhere, including around you. Sometimes a good idea can literally lie under your feet. Remember that a good product should cover the real needs of the client - only in this case he will be ready to pay for it. And here you should not focus on your personal preferences - look for what will be in demand on the market.

How to test a business idea

A good business idea is one that will be in demand, in other words, one that people are willing to pay for. How can an entrepreneur be sure that an idea will bring profit and not loss?

You need to determine the demand for a product - this is the most logical way to test a business idea.

• Make a landing page and set up ads to understand if people are interested in your product or service.
• Advertise for sale on Avito or other free classifieds board.
• Formulate a search query and see the number of similar queries on Yandex Wordstat
• Monitor forums and social networks (communities where your target audience is).

The test from the business school teacher J.Kraus involves a quick ten-second assessment of any business idea. A good idea might be:

• Oxygen - that is, a vital commodity;
• Medicine (Aspirin) - something that you can do without, but it is difficult;
• Jewel. - products that may not be necessary, but are in demand due to positive emotions from owning such a thing.

If your idea is neither one nor the other or the third, you should seriously think about its viability.

But Walt Disney used the invented word Imagineering for tests, made up of two English words meaning “imagination” and “development”. The essence of the method is that 3 teams are working on the creation of the product.

• The first ones are dreamers, they just generate ideas (even the craziest ones).
• The second are realists, trying to turn empty dreams into a real product.
• Still others are critics who criticize the product in every possible way.

Take this method into service and drive all emerging ideas through the prism of realism and harsh criticism!

It often happens that the sought-after Western business simply has not yet managed to reach our latitudes, and the one who can be the first to implement this idea in Russia can make good money on it. Look for business ideas from Europe, analyze them and implement the most successful ones!

Business ideas from Europe attract our entrepreneurs with their "freshness" and originality, and with the right approach, they can be implemented in Russia.

No one can give a 100% chance that a business idea will bring fame and fortune to its creator.

However, at the same time business ideas from Europe attract entrepreneurs with their "freshness" and originality.

On the example of "foreign" colleagues, they have the opportunity to observe the embodiment of the idea, its strengths and weaknesses, and the perception by customers.

You can learn from someone else's experience and adapt other people's ideas to Russian life realities.

At the same time, the level of competition in this situation will be absent or so minimal that it will be possible not to pay special attention to it.

After all, owning a business in a European way is, as a rule, something innovative that has not been implemented before.

An entrepreneur who implements business ideas from Europe is both a pioneer and a follower.

Therefore, this article offers a number of bright and unusual options for your own business.

All of them successfully exist in Europe, but are not yet represented in Russian-speaking countries.

Who knows, maybe you are the one who implements one of them in Russia?

1) Scary business idea: letters from the other world

Where else could such a terrible idea for a business appear, if not the UK - the birthplace of many eminent creators of detective stories and horror books.

Its essence lies in the fact that clients can send messages to relatives and friends after death.

Of course, having prepared in advance with the help of a special service.

The client can create up to 100 messages, specifying when and to whom to deliver them.

The creators believe that their business idea will make it easier for the relatives of the deceased to survive his passing.

But given that even photos and videos can be attached to the “last note”, it is possible to use them for other purposes.

For example, to convey the last will.

Of course, in conditions of absolute secrecy.

Can such an idea take root in our country?

Why not.

In the meantime, it receives numerous positive reviews from users.

True, this is a bit of a strange fact.

After all, they can check his work only after death ...

2) How do they do business cleanly in Europe?

“If you can’t be the first in a certain field, invent a new one in which you will be the first.”
Dan S. Kennedy. How to succeed in business by breaking all the rules

Pedantic housewives and, of course, doctors are especially well aware of how important it is to observe the ideal cleanliness of hands.

Especially for the latter, the innovative PullClean device was created, which is gradually finding its place in Europe.

It appeared, like the previous business idea, in the UK.

The essence of PullClean is that this device allows you to quickly and easily disinfect your hands with a special substance.

What is his innovation, you ask?

That PullClean is built into the door handle.

Thus, every time the door is opened, a person has the opportunity to bring the cleanliness of his hands back to normal with a light second press.

After all, door handles are one of the main places where germs accumulate.

That the hospital can even be dangerous.

That is why the creators have high hopes for their business idea and its distribution in Europe.

Indeed, in addition to practical benefits, PullClean creates a special reflex: open the door - disinfect your hands.

There is also a potential for the development of this business idea in our country.

After all, PullClean can be used not only in public hospitals, but also in private clinics, in some types of industries and even in public toilets!

3) Business idea from Europe: green life

Many people began to pay closer attention to environmental issues.

In Russia, the trend does not yet have such popularity.

But many business ideas from Europe are built around this direction.

Every conscientious citizen strives to live in a way that does not harm the environment.

One of the most pressing and major problems is waste.

Partially deal with it will help a new invention - "Ooho".

It is a transparent capsule with drinking water inside.

What is unique about this business idea?

First of all, the fact that the capsule can be biodegradable without any consequences for the environment.

And best of all, you can eat it!

Yes, you got it right.

Ooho is a stylish, safe and edible water transfer container.

In Russian-speaking countries, where simple waste sorting is difficult to implement, such a business idea from Europe is still unlikely to have a chance of success.

But it has great potential for the future.

After all, the ideas of eco-life are gradually beginning to win the minds of Russians.

Finally, here is a diagram of the production of garbage by an average citizen:

4) Business idea from Europe: a few more words about garbage ...

One of the significant waste items is organic waste.

As a rule, unlike paper or glass, organics are not sent for secondary production.

The business idea from Europe in question is the processing of vegetables and fruits into juices.

Not simple, but not beautiful enough to put on display.

Indeed, in Europe such a situation is impossible, as in the countries of the Russian Federation, when beaten, rotten and simply ugly products are on a showcase on a par with the rest.

Unless sometimes sold at a discount.

In the UK, one of the supermarkets (Sainsbury's) decided that it was wasteful to throw vegetables and fruits away for being unmarketable.

Therefore, they began to make soups and juices from them.

They also created a department where products that look far from canonical are sold with a 30% discount.

5) Business idea from Europe for the confused

How often have you run out of the house and couldn't find your keys?

Of course, this situation is familiar to everyone.

And you might not get into it anymore if you used smart stickers Estimote Beacons.

This business idea originated in the USA.

Smart stickers are special beacons that can be attached to any surface.

They contact mobile phones and transmit the necessary information to them.

The lost keys example is just a minor everyday situation in which this wonderful business idea can come in handy.

In Europe, with the help of such navigation, blind people are helped to navigate in space.

Also beacons facilitate navigation in stores.

The Estimote Beacons themselves are, of course, patented.

But Russian entrepreneurs should pay attention to the principle of work.

After all, if such a business has appeared and is developing in Europe, it means that the population has a need for it.

6) A wonderful pot comes from Europe

This business idea from Europe, created by Seunbing Yeng, can not be seen as very promising.

He invented a special design of a pot for indoor plants.

In the lower part there is an ordinary pot in which a flower grows.

But at the top - a pretty cloud, which is a reservoir for water.

The trick is that its holes let the liquid through in a very dosed way.

Now you can discard the problem of irregular watering of plants - the process will occur automatically.

An excellent solution for those who are often on business trips or simply forget to follow the green "pets".

Russian hostesses have in their arsenal a whole range of ways to regulate watering.

But no one will refuse such a simple and stylish!

7) Find for parents from Europe

In search of a successful business idea from Europe, entrepreneurs should pay attention to goods for children.

After all, every parent wants their child to have the best.

A Swedish business idea that is now gaining popularity in Europe is Tinitell.

The most elementary of all existing mobile phones, made in the form of a bracelet.

It is intended so that young children can contact their parents if they are not yet ready to use a smartphone for this purpose.

Perhaps in Russia such a business idea has a greater future than in Europe.

After all, in addition to the inconvenience for the child, we have two more arguments against buying a smartphone: it is dangerous to wear a regular phone, and besides, a child can quickly break it.

And the video below tells about another business idea from Europe,

which will make life easier for many motorists:

8) Please, a package of wine!

Wine is one of those alcoholic beverages that even doctors recommend taking in minimal doses.

Although few people really follow this recommendation for the sake of improving digestion or sleep quality.

Be that as it may, busy people will appreciate the business idea from Europe - wine in doy-packs.

They fit exactly a glass of wine - everything, as the doctor ordered.

Down with extra snobbery!

Consumers get the opportunity to forget about the corkscrew and sip wine from the bag on the go.

Whether a business idea has the right to be implemented in the Russian Federation is an ambiguous question.

Perhaps you should consider such packaging for another alcoholic drink?

Just because an idea caught on overseas and brought fame and fortune to its creator doesn't mean you can do the same.

Many factors have to be taken into account: a different advertising campaign, the demand for a product on the market, the willingness of consumers to innovate, and mentality.

But if you are ready to draw up detailed business plans and analyze the market situation, business ideas from Europe can be a treasure trove of great ideas for you!

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